Are you watching the Super Bowl tonight between the New England Patriots and the New York Giants? I’ll be watching at least some of it, but my main interest in the NFL was in the in 90′s, watching Troy Aikman and the Dallas Cowboys in whatever coverage was available in the UK. By contrast, I was on the edge of my seat during the Ireland – Wales match in the Six Nations Rugby today. And [spoiler alert] being a passionate Ireland supporter (The two manifestations of my Irish ancestry are in rugby and whiskey), the end result was a bit of a kick in the teeth. Chatting with a…
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Most Topular Stories
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What brands need to learn about true fans
TheWayoftheWeb5 Feb 2012 | 11:57 am -
badgergravling: @rhys_isterix Do brands also need utility belts, butlers and a young sidekick?
Twitter / badgergravling9 Feb 2012 | 9:55 ambadgergravling: @rhys_isterix Do brands also need utility belts, butlers and a young sidekick?
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TheWayoftheWeb
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What brands need to learn about true fans
5 Feb 2012 | 11:57 amAre you watching the Super Bowl tonight between the New England Patriots and the New York Giants? I’ll be watching at least some of it, but my main interest in the NFL was in the in 90′s, watching Troy Aikman and the Dallas Cowboys in whatever coverage was available in the UK. By contrast, I was on the edge of my seat during the Ireland – Wales match in the Six Nations Rugby today. And [spoiler alert] being a passionate Ireland supporter (The two manifestations of my Irish ancestry are in rugby and whiskey), the end result was a bit of a kick in the teeth. Chatting with a… -
The book that inspired my career…
4 Feb 2012 | 8:50 amI don’t know about you, but I’ve always been fascinated by surfing. Something about the elegance of seeing someone balancing on a board floating over the forces of nature manages to be both inspiring and relaxing to watch. But despite a period of trying to conquer skateboarding, I knew I’d never be a surfer. Partly it was down to geography – Kent in England is not necessarily a hotbed of surfing talent. More importantly, I combined a lack of balance with a dislike of swimming. But around the age of 11 or so, I read the amazing Walking on Water by Andy Martin. Like me,… -
Failing to understand the social media economy?
3 Feb 2012 | 9:27 amThis is a great example of how you can listen to someone talk about the way that social media, social business and engagement are all supposed to work, and yet miss the entire point when it comes to actually trying to interact. If you’re not familiar with Gary Vaynerchuk, it’s worth me pointing out there’s some strong language. It’s so often the case, particular with larger companies and the relentless need to show immediate ROI that even when someone understands the concept of earning what they want, that they succumb to the temptation of just diving straight in with… -
Why it doesn’t matter if not all user-created content is great…
23 Jan 2012 | 2:20 pmYoutube users are currently uploading an hour of content every second, or 60 hours every minute. Assuming 0.25% of all content being uploaded is great content, that’s 3.6 hours of amazing videos every day. That’s 25.2 hours of great content per week, with the average TV viewing in a UK household somewhere between 20 and 30 hours per week. Pretty amazing, and also why the follow-up attempts to enact laws such as SOPA and PIPA will occur with regularity in the U.S, and the influence of the U.S will be increasingly felt on every country around the world which might be encouraged or… -
How to kill a cultural icon…
22 Jan 2012 | 5:44 amThere’s a classic Bill Hicks routine which states that as soon as you appear in a commercial for a product, you are removed from the artistic cannon forever. And I struggle to think of a time when applying that role would have caused me to miss out on something particularly great – although the age-old tradition of celebrities popping up in seemingly random adverts in countries like Japan mean they may be some examples. But what happens when the stars aren’t human, but characters in a story which has become immensely popular and adopted by millions around the world with…
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Twitter / badgergravling
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badgergravling: @rhys_isterix Do brands also need utility belts, butlers and a young sidekick?
9 Feb 2012 | 9:55 ambadgergravling: @rhys_isterix Do brands also need utility belts, butlers and a young sidekick? -
badgergravling: @RobertAndrews As long as you're staying, I'll keep reading!
9 Feb 2012 | 9:52 ambadgergravling: @RobertAndrews As long as you're staying, I'll keep reading! -
badgergravling: Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA http://t.co/XgkhVscQ (Like anyone though the stupidity would end yet...)
9 Feb 2012 | 9:36 ambadgergravling: Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA http://t.co/XgkhVscQ (Like anyone though the stupidity would end yet...) -
badgergravling: @angusfarquhar It's OK. I intend to use a car. And two pairs of socks will do if I do venture out.
9 Feb 2012 | 9:03 ambadgergravling: @angusfarquhar It's OK. I intend to use a car. And two pairs of socks will do if I do venture out. -
badgergravling: Trying to update and integrate Google accounts is probably more complicated than submitting a tax return. Such a PITA.
9 Feb 2012 | 8:50 ambadgergravling: Trying to update and integrate Google accounts is probably more complicated than submitting a tax return. Such a PITA.
