One byproduct of the economic recession is that companies are afraid to make money. That’s not to say they’ve given up on maximizing profits, just that they’re trying to minimize the public perception of that profit, and keep any increase in fees as low profile as possible. Recent examples of this include the Netflix pricing model changes, Bank of America’s $5 debit card fee and Verizon’s $2 bill pay fee. In each case, the company raised the amount that it charges customers, received a wave of negative feedback from those customers (often through social media)…

