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Most Topular Stories
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A battle of the sexes on cleanliness and hygiene [infographic]
Holy Kaw!9 Feb 2012 | 7:26 am -
Four Questions to Ask Before Setting a Price
Entrepreneur Update9 Feb 2012 | 5:03 amBefore you figure out your pricing, figure out your business. -
How to Recover From a Social Media Hangover
Copyblogger9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
Inaccurate labels and why we need them (and need to improve them)
Seth's Blog9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might…
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Holy Kaw!
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A battle of the sexes on cleanliness and hygiene [infographic]
9 Feb 2012 | 7:26 amVia Keeping It Kleen. Clean dating. Permalink | Leave a comment » -
Coffee-themed bike racks
9 Feb 2012 | 7:13 amJava junkies that commute via bicycle get their coffee experience started before even walking in the door of Filter Coffeehouse & Espresso Bar in Washington, D.C. The quirky joe shop recently installed bike racks shaped like a giant coffee mug and French press. The Washington Area Bicycle Association teamed up with the BikeBrand Your Biz campaign to set up the bike racks that not only accommodate the shop's many bikers, but also are wonderful branding for anyone strolling by. Via Laughing Squid. Coffee and biking make for a good morning. Permalink | Leave a comment » -
America's bacon obsession: 10 bacon-inspired products
9 Feb 2012 | 7:07 amHow much do we love our cured meats? A whole lot: On average, every American eats 18 pounds of bacon per year. Now, that salty meat obsession is reaching a new level. A look at the bacon craze sweeping the States, from the relatively tame bacon shake to the 'wait, what?' bacon lube: View slideshow at The Week. Photo: CC by kimtaro All the top stories from The Week. Permalink | Leave a comment » -
The content marketing explosion [infographic]
9 Feb 2012 | 4:44 amVia Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment » -
8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at…
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Entrepreneur Update
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Four Questions to Ask Before Setting a Price
9 Feb 2012 | 5:03 amBefore you figure out your pricing, figure out your business. -
Three Ways to Extend the Battery Life of Smartphones and Tablets
9 Feb 2012 | 4:00 amConsider these options for extending the battery life of your mobile devices. -
Fashion Mogul Christopher Burch Talks Business
9 Feb 2012 | 2:00 amAs Fashion Week kicks off, we sat down with the man behind brands like Tory Burch and Monika Chiang to find out what it takes to make it in the business. -
Seven Ways to Kill Your Meetings and Unleash Productivity
8 Feb 2012 | 12:08 pmDespite studies showing that meetings are a colossal waste of time, they remain common. Here's how to collaborate while cutting back on meetings. -
The Danger of Being Franchisee No. 1
8 Feb 2012 | 10:00 amSure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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Seth's Blog
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Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect… -
In search of a timid trapeze artist
5 Feb 2012 | 2:01 amGood luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in a revolution. Gather up as much speed as you can, find a path and let go. You can't get to the next rope if you're still holding on to this one.
