World AIDS Day is coming up on December first—and awareness is sexy. So, take a few moments to read this great post by Sheryl Lee Ralph. She brings up great points that will really challenge the way you feel about the awful disease that killed more than 3,000,000 last year alone. To put that into perspective, Swine Flu has only killed 1000 people to date. Don’t get me wrong, that’s terrible too, but if those numbers can spark a media frenzy—surely HIV and AIDS are deserving of some discussion time too. Be sure to read the article, and maybe share it with those you…
Selected by evanmcbroom
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Holy Kaw!
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World AIDS Day: making awareness sexy
20 Nov 2009 | 6:06 pm -
How to buy the Twilight: New Moon house
20 Nov 2009 | 5:59 pmYou can own the Twilight: New Moon house. It’s for sale for $3.3 million. If you hurry, you can close escrow in time for the Winter Olympics because it’s in West Vancouver. Total Twilight coverage. Permalink | Leave a comment » -
Stuff Brazilians like
20 Nov 2009 | 5:03 pmTotal news coverage of Brasil and soccer. Permalink | Leave a comment » -
Why the right fertilizer can cut greenhouse gases
20 Nov 2009 | 4:32 pmIn a stinky Science development, researchers have discovered that using alternative types of fertilizers can cut back on greenhouse gas emissions, at least in one part of the US. Nitrogen fetilizers are often necessary to yielding sufficient crops, but their use leads to the release of nitrous oxide, a major atmosphere enemy. Fertilizer use is one reason an estimated seventy-eight percent of America’s nitrous oxide emissions come from agriculture. But scientists have compared those emissions with newly developed fertilizers formulated with “controlled release” polymer-coated… -
Capturing water in sloooow mooootion
20 Nov 2009 | 3:12 pmSome things just look cooler in slow motion. Jell-O? Totally better. A punch to the face? Way more awesome. Photographer Martin Waugh spends his day watching single droplets of water, capturing the tiny and beautiful splashes with super slo-mo video. Check out the video from Discovery and you’ll definitely never look at a leaky sink the same way again. Science geekiness galore. Permalink | Leave a comment »
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Entrepreneur.com
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Dress Up Your Online Store for the Holidays
17 Nov 2009 | 4:00 pmThese tips will give your customers--and your business--plenty of reasons to celebrate the season. -
Stop Trying to Close and Enjoy the Ride
17 Nov 2009 | 4:00 pmInstead of giving clients the hard sell, just be helpful. -
7 Indispensible--and Free--Keyword Tools
16 Nov 2009 | 4:00 pmTake your social media strategy to the next level by using it to improve your products and services. -
Is Offshoring Really the Best Option?
16 Nov 2009 | 4:00 pm3 reasons why getting the most from U.S. employees may be a better strategy. -
Get to Know Your Competition
15 Nov 2009 | 4:00 pm7 shrewd strategies for forging alliances--and staying ahead of the pack.
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Copyblogger
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The Art of the Paragraph
20 Nov 2009 | 6:11 amAnyone can write a paragraph, but not everyone knows how to write one that other people want to read. You’ve seen it: You open a book, and the whole page is one long block of text. Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it. Every paragraph is the same length (five lines, maybe?), whether it makes sense or not, and it gives the piece a monotonous rhythm. The paragraph makes a point without telling you why that point is important, and you can’t help… -
How to Persuade People to Accept an “Unfair” Offer
19 Nov 2009 | 6:36 amEver heard of Charley Hill? He seemed like an average, ordinary guy. He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck. He was friendly but quiet, the sort of guy you could walk by on the street without noticing. But appearances can be deceiving. Charley Hill was one of the most successful farm equipment salesmen in the Midwest. People would travel hundreds of miles to see Charley, even when there were plenty of dealers much closer to home. What did Charley have that other salesmen didn’t? Not a… -
Free Report: How to Become a Creative Entrepreneur
18 Nov 2009 | 8:58 amI’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here. It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples. Here’s what you’ll discover: Why I quit my cushy law firm job and turned to online publishing. How I failed miserably. How I then succeeded miserably. How I… -
Landing Page Makeover Clinic #20: TantricSexforBusyCouples.com
17 Nov 2009 | 6:14 amThis is another addition to our ongoing series of tutorials and case studies on landing pages that work. Is it hot in here or just me? Diana Daffner and her husband want to help people find a renewed sense of joy and connection in their intimate relationships through tantra. Their business, IntimacyRetreats.com, offers couples retreats throughout the year, but realizing not everyone can attend a retreat, they also want to promote their books and media products. The URL referenced above is actually the “/shop page” off their main site. Diana would like to use the page as an… -
What I Learned From Writing 42 Guest Posts in 7 Weeks
16 Nov 2009 | 7:12 amBefore you get too impressed, hear this: I did it all in self-defense. Let me give you some quick background. I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil. Did I mention that I work in a quiet library? There are only a couple of things that…
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Seth's Blog
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The amateur scientist (that's us)
20 Nov 2009 | 2:41 amMany people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson.We choose a surgeon based on the carpeting in his office and a politician by his hair cut.During the first week of swine flu vaccines in New York, most parents (more than half!) chose to keep their kids out of the program.Interviewed parents said things like, "I'm not sure it's safe," and "I wanted to see if it affected other kids..."No mention of longitudinal studies or long-term side effects. No science at all, really, just rumors… -
Embracing lifetime value
19 Nov 2009 | 2:46 amIf you walk into a company-owned cell phone store to sign up for a contract, what are you worth?Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on more than $2000 in lifetime value.If you ran a business where a customer represented an additional $2,000 in profit, how would you staff? How long would you make someone wait? If staff costs $25 an hour, how long would that extra person take to pay off?Few businesses understand (really understand) just how much a customer is worth. Add to this the additional profit you get from a… -
Some books for November
18 Nov 2009 | 12:00 pmRandom thoughts from all over for those of us hungry for new ways to think. This month's list is here. The previous list was blogged in September. -
The reason they want you to fit in...
18 Nov 2009 | 2:03 amis that once you do, then they can ignore you. -
Breakthroughs and drips
17 Nov 2009 | 2:25 amThere are only two ways to win in the market.You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years.Almost all marketing attempts to do neither of these, and of course, fail. Painless and quick are rarely associated with…
