The third season of Game of Thrones is finally here, and we?re back to chronicle the TV adaptation of George R. R. Martin?s world of Westeros -- and how it differs from the books -- in a series of letters between Wired writers (and Game of Thrones fanatics) Laura Hudson and Erik Henriksen.
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Most Topular Stories
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Recap: The Sacrificial Lamb Does Not See the Knife on Game of Thrones
Wired Top Stories20 May 2013 | 6:30 am -
Chinese Army Cyberunit Apparently Attacking U.S. Targets Again
ReadWrite20 May 2013 | 8:48 amGetting called out by the Obama administration wasn't enough of a deterrent for Unit 61398, the cyberattack unit of the People's Liberation Army of China, because apparently they're at it again, working to pilfer information from private company and public government data stores. The New York Times is reporting that Unit 61398 has resumed operations and is actively engaged in hacking into any U.S. systems that might hold information considered to be of use for the People's Republic of China. Security firm Mandiant told the Times "that the Chinese hackers had stopped their attacks after they… -
Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr
Marketing Pilgrim - Internet News and Opinion20 May 2013 | 6:37 amHey, in case you haven’t heard, the rumor is now the truth: Yahoo! has purchased Tumblr. You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on. In looking at the various reports that have tried to make sense of the purchase there is no more interesting than Yahoo’s own post on Tumblr which says, I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We… -
Optimizing Your Digital Assets To Boost Rankings & Branding
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing20 May 2013 | 8:24 amLet’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a... Please visit Search Engine Land for the full article. -
Bing is an untapped venue for ecommerce videos
Posts about Search Marketing - Organic/Natural (SEO) from the Econsultancy blog16 May 2013 | 9:10 amBing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine. Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it. Bing is no longer a newcomer to the search world, it came onto the scene in 2009. However, when it comes to ecommerce videos, not very many are indexed in Bing’s search database, especially when compared to Google. Zappos, an ecommerce leader that has…
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Wired Top Stories
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Recap: The Sacrificial Lamb Does Not See the Knife on Game of Thrones
20 May 2013 | 6:30 amThe third season of Game of Thrones is finally here, and we?re back to chronicle the TV adaptation of George R. R. Martin?s world of Westeros -- and how it differs from the books -- in a series of letters between Wired writers (and Game of Thrones fanatics) Laura Hudson and Erik Henriksen. -
Dish Network's Apps Alone Might Be Enough to Make You Subscribe
20 May 2013 | 6:00 amNow access to Dish's complete On Demand library, previously a perk only for iPad users, is available for iPhones as well as Android phones and tablets. -
Beyond Surveillance: Envisioning the Future Drone Workforce
20 May 2013 | 3:30 amJonathan Downey is the kind of guy you want flying you around. The 29-year-old MIT-educated engineer not only has a commercial pilot?s license, but he also helped set the record for longest unmanned helicopter flight (18.7 hours) and pulled off among the highest hovers out of ground-effect (20,000 feet). -
At Google I/O, Glass and Android Get All the Love, if Not All the Money
20 May 2013 | 3:30 amGoogle was built on services and software, but the stars of Google I/O this year had close connections to hardware. Developers could not get enough of Android and Glass. -
Connect All the Things
20 May 2013 | 3:30 amAn inexpensive introduction to the Internet of Things, the fully programmable Twine alerts you to all the changes and happenings inside your home.
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ReadWrite
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Chinese Army Cyberunit Apparently Attacking U.S. Targets Again
20 May 2013 | 8:48 amGetting called out by the Obama administration wasn't enough of a deterrent for Unit 61398, the cyberattack unit of the People's Liberation Army of China, because apparently they're at it again, working to pilfer information from private company and public government data stores. The New York Times is reporting that Unit 61398 has resumed operations and is actively engaged in hacking into any U.S. systems that might hold information considered to be of use for the People's Republic of China. Security firm Mandiant told the Times "that the Chinese hackers had stopped their attacks after they… -
GrubHub, Seamless Merger Brings Bigger Online Food Delivery
20 May 2013 | 8:04 amIf you like using online tools to hunt and gather your food, take note: Seamless and GrubHub, two of the better-known players in the mobile food-delivery business, announced today that they will be merging their services. GrubHub, which is privately owned, features the most restaurants of the two services, claiming 20,000 eateries in their online ordering network, compared to Seamless' 12,000. Seamless users, then, are going to get the better end of the deal right away, with the inclusion of GrubHub's additional dining options. GrubHub users should benefit from Seamless overall service, which… -
Blinded By Big Data: It's The Models, Stupid
20 May 2013 | 8:02 amIn the Gold Rush to accumulate and put to use Big Data, we may actually be making it harder to actually glean insights from that data. Yet the prospect of data solving all of our problems is so tempting that even the brightest minds of our generation seem confused. Take, for example, Irving Wladawsky-Berger, a strategic advisor to Citigroup and former IBM executive. Wladawsky-Berger is exceptionally bright, someone whose insights into open source helped me a great deal while he was still at IBM. But writing in The Wall Street Journal ("Spotting Black Swans with Data Science"),… -
6 First-Hand Tips On How Startups Can Cope With Success
20 May 2013 | 7:37 amStartups are fast-paced, sometimes hectic places to work. In the early days, everyone wears multiple hats and is expected to lend a hand where needed, leading to close bonds between team members. But when a startup stars to become successful - and outgrows its all-hands-on-deck philosophy - the founder's job is to make sure that the company can properly scale to cope with the new reality. It's a good problem to have, of course, but that doesn't mean it's easy. So we asked six successful founders from the Young Entrepreneur Council (YEC) to share some of their growing pains and errors - and… -
Yahoo, Tumblr Match Official: Now What?
20 May 2013 | 7:01 amYahoo has officially announced the all-cash acquisition of blogging site Tumblr, picking up the six-year-old company for a cool $1.1 billion. The move, which was telegraphed by the major tech sources over the weekend, comes as no real surprise, and ReadWrite's Owen Thomas already has insights on the potential directions for the deal. But details are coming out this morning on what -initially - Yahoo has planned. (See also Buying Tumblr Will Leave Yahoo With The Same Old Identity Crisis.) Rather interestingly, Yahoo will be moving its official blog to Tumblr. And in the very first blog post,…
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Marketing Pilgrim - Internet News and Opinion
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Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr
20 May 2013 | 6:37 amHey, in case you haven’t heard, the rumor is now the truth: Yahoo! has purchased Tumblr. You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on. In looking at the various reports that have tried to make sense of the purchase there is no more interesting than Yahoo’s own post on Tumblr which says, I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We… -
The Beal Deal with Dana Lookadoo (@lookadoo)
18 May 2013 | 5:00 amGood Saturday morning to you! As summer approaches, we all tend to get a little more of an itch to go outside at the weekend, travel to the beach, or simply enjoy the lazy days of summer. With that in mind, The Beal Deal will be taking a summer break and will return in the Fall. We finish this batch of interviews with one of the most loved people in the internet marketing industry: Dana Lookadoo. I have yet to meet a single person that doesn’t both love and respect Dana. She’s one of those people that shines with marketing smarts as well as warmth and compassion. If you’ve… -
Google Wants You To Have Music and Games Wherever You Go
17 May 2013 | 1:28 pmGoogle just wrapped up their developer conference and I’m about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it’s hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more significant upgrades that I wanted to discuss. First, let’s talk about Google’s move into the world of streaming music. It’s called Google Play Music All Access – which doesn’t exactly roll trippingly over the tongue. Perhaps we should call it GPMAA? Before GPMAA, you could only use… -
Q1: Rise of the Androids – Time for Another Mobile Mix
17 May 2013 | 12:28 pmHouston, we have a new Mobile Mix. It’s Millennial Media’s Q1 2013 Mobile Mix Report to be exact and once again they make me smile with their clever cover. In space, no one can hear you tapping but down here on Earth, it’s a joyous sound. Ad impressions on the iPhone are up 28% over last quarter. Ad impressions from Samsung devices rose 19% And here’s a really amazing stat Amazon broke into the list of the top 10 manufacturers and saw impressions increase 125% from the previous quarter. Q1: Rise of the Androids In keeping with our spacy theme, Androids are slowly taking… -
Looking for a Job? Marketing Pilgrim’s Job Board is a Great Place to Start
17 May 2013 | 7:48 amSearching for your next great job? Looking for that perfect person to fill your open position? Don’t forget to check into the Marketing Pilgrim Internet Marketing Job Board. If you are looking for a new job then find the full listings here. If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here. Have you seen the new listings this week (as of May 17, 2013)? Here is a sampling: Media, Marketing & Mobilization Director – Alliance for Climate…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Optimizing Your Digital Assets To Boost Rankings & Branding
20 May 2013 | 8:24 amLet’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a... Please visit Search Engine Land for the full article. -
New Google Maps UI Calls For Shifts In SEO Tactics
20 May 2013 | 8:06 amLast week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy view for many local businesses. Thus far, the new... Please visit Search Engine Land for the full article. -
Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
20 May 2013 | 7:27 amChances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords... Please visit Search Engine Land for the full article. -
Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
20 May 2013 | 6:57 amThe latest large brand to be hit with a user generated content spam penalty notification is Sprint, the large U.S. wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was... Please visit Search Engine Land for the full article. -
Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use
20 May 2013 | 6:38 amGoogle has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use but they say they are still committed to making the web available to as many people, in as many languages as possible.... Please visit Search Engine Land for the full article.
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Posts about Search Marketing - Organic/Natural (SEO) from the Econsultancy blog
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Bing is an untapped venue for ecommerce videos
16 May 2013 | 9:10 amBing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine. Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it. Bing is no longer a newcomer to the search world, it came onto the scene in 2009. However, when it comes to ecommerce videos, not very many are indexed in Bing’s search database, especially when compared to Google. Zappos, an ecommerce leader that has… -
How should publishers respond to link removal requests?
16 May 2013 | 2:34 amThanks again to Panda, Penguin etc, it seems many webmasters are panicking about links they have obtained in the past, or have been pulled up by Google as a result of over-zealous link building. As a result, we are receiving many more link removal requests than we ever used to, ten or so in the past couple of months. To be frank, these requests are annoying, and I'm also a little put out that they see this blog as a risk to them. Chris Lake touched upon this recently and, as he says, 'a lot of folks seem to have a bad case of The Fear'. I thought it was worth exploring this issue in… -
Six ways you can fail at data driven marketing
15 May 2013 | 8:44 amData driven marketing is not as much easy as we think. You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven. Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons. And so, with that in mind, here are six reasons you (might) fail at data driven marketing.1. You confuse metrics with goals There’s no doubt that goals are an… -
Is guest blogging becoming risky?
13 May 2013 | 3:23 amAfter Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging. It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles? I've been asking some SEO experts for their views on the potential risks and how to avoid them...There has been plenty of talk about the… -
Google is showing more news results within searches
10 May 2013 | 1:58 amOften when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’. For sites that carry any sort of news, these news results are an excellent opportunity to increase search visibility and traffic. News results (or news integrations) often incorporate thumbnail images which make them stand out on the page and attract high click-throughs. They are part of Google’s Universal Search integrations which include images, video, maps, shopping etc. that are blended in to search pages.We analysed the total…
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Search Engine Journal
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10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II) by @DholakiyaPratik
20 May 2013 | 4:00 amWe’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is a great opportunity for SEOs who can appeal to clients with that stature, but it presents a problem to SEOs and small businesses who have limited resources. In a world [...]Author informationPratik DholakiyaPratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. Pratik has studied Google algorithm changes (Panda &… -
Lessons from fiction that Can be Applied to Your Content Creation Efforts
18 May 2013 | 10:00 pmI recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of them was different than that I’ve received from professional bloggers and online marketers. They were both writers first and bloggers second and the result [...]Author informationSrinivas RaoSrinivas Rao is the host and cofounder of BlogcastFM where he's interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.The post Lessons from fiction that Can be Applied to… -
Simple Steps to Creating an Effective Social Media Strategy
18 May 2013 | 7:00 amWhy is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s [...]Author informationSorcha MullisAdam Rowles is a senior online marketing consultant at White Chalk Road, working in the SEO industry since 2004. He is very passionate about inbound marketing, always looking at ways his clients can leverage social media to… -
A Guide To Choosing A Competitive Title For Content Marketing
17 May 2013 | 1:00 pmCredit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable [...]Author informationJoseph CruzJoseph Gojo Cruz is working as a part time link builder at Philoutsource.com but he is mainly focusing on building and analyzing SEO strategies to develop new SEO techniques that will last longer in SEO industry. Joseph is currently… -
What makes Coca-Cola the No-1 SuperBrand in Social Media?
17 May 2013 | 9:00 amWho else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube [...]Author informationNick CarterWriter is associated with OSSMedia Ltd., a largest open source software development company in India providing professional Drupal development, Joomla development, Wordpress development and Magento development services.
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PPC Strategies & Pay Per Click News | PPC Hero
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Learning From Amazon to Increase Ecommerce Impluse Purchases
20 May 2013 | 6:30 amWe’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few hours later. You can’t really explain what happened but somehow the stores just made you believe that you needed to have all of these things. Stores try to speak to an impulse to buy, which is called an impulse purchase or impulse buy. Impulse purchases are provoked by either seeing the product or by being exposed to a well-crafted promotional message. -
Google Will Be Well-Served to Serve Once
19 May 2013 | 6:00 amToday’s post comes from PPC Hero Ally Justin Sous. Justin is a paid search consultant specializing in PPC and local SEO. You can connect with him on Twitter @JustinSousGoogle+, or contact him via his website – It’s no secret that more and more small businesses are showing up on the web to capitalize on advertising opportunities, including Pay Per Click. After all, with yellow page usage declining, SMBs and even larger businesses need to fill the void that print advertising has left behind. With PPC having such low barriers to entry, it’s a great way for small businesses… -
The Value of Silhouettes in Your Image Ads
18 May 2013 | 5:43 amFacebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So the only time they “see” your ad at all is when they scan the page. And this means that your best bet for “grabbing” your prospect’s eye is an image. Pictures we can pick up in a scan. Headlines and body copy not so much. So visually prominent colors work best. Emotionally galvanizing imagery works best. And images that are… -
3 Ways To Grow Your Display Efforts
17 May 2013 | 11:00 amThere’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by keyword data, so the functionality of managing contextual Display campaigns is much more similar to Search. But, contextual targeting is only as targeted as you make it. While targeting super general keywords like… -
Growing Your PPC Account Budget the Smart Way
17 May 2013 | 9:31 amThere’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when you implement any of those methods? Your budget increases! But guess what else? There are totally…
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Inside AdWords
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Introducing Keyword Planner: combining the Keyword Tool and Traffic Estimator into One
20 May 2013 | 7:45 amBehind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome. We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and… -
Reach local customers searching on Google Maps
17 May 2013 | 2:23 pmWhether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and useful results from Google Maps. Great local commercial listings have always added useful information to Google Maps and helped businesses connect with consumers. Ads in the new Google Maps This past Wednesday at I/O, Google’s annual platform developers event, we provided a glimpse of the future of Google Maps. The new Google Maps instantly draws immersive, uniquely tailored maps for each person that adapt with every click and search to highlight the… -
Upcoming Learn with Google webinar: Driving Deeper Engagement with your App Users
16 May 2013 | 11:00 amWith over 85 billion app downloads across the Google Play and Apple App stores, advertisers need to know how to promote their apps as efficiently as possible. They need to understand what channels drive the most engaged users and find ways to increase user engagement within their apps. With AdWords, advertisers can accomplish these goals by attributing app downloads to the right channels, measuring in-app activity, optimizing media spend towards the most valuable channels and reaching existing users with targeted messages. Join Google on Tuesday, May 21st (10am PT/1pm ET) for a webinar about… -
A fresh look for AdWords Express
16 May 2013 | 9:56 amToday, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient. Clearer stats and reporting graphs Small business owners have told us that they’re busy and that they don’t want to spend time looking for the information they need. We redesigned the dashboard to show you at a glance how many views, clicks and calls your ad has generated. There’s a simple pie chart for… -
Meet the Mobile Champs: Introducing a new series of video interviews with mobile thought leaders
14 May 2013 | 8:49 amWhat is top of mind for mobile leaders in the agency community? How are agencies helping their clients win with mobile? In an effort to better understand the challenges that agencies face when it comes to mobile, and to strengthen our efforts to help them tackle and overcome these challenges, we decided to bring together a group of mobile evangelists from the agency world. At a recent event in New York City, we asked a few of these mobile leaders what excites them - and what challenges them - about mobile today. Today, we are excited to share these interviews with you…
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RKGBlog
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Video: The Ins and Outs of Authorship
16 May 2013 | 6:55 amClick the image to watch the video. The idea of authorship has the potential to change many things about how we view content, and its authors, on the web. Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it. An additional topic is explored on the challenges of content ownership when authorship is enabled. Who owns the content, what happens when an author leaves the company, and how should companies handle these problems? Click the image above to watch the video (full… -
Keeping Up with the Latest Google Shopping Feed Specs
15 May 2013 | 7:33 amWhen Google announced that they were transitioning Google Product Search to the fully paid PLA-powered Google Shopping platform, they made a point to emphasize that it would improve the quality of the listings by encouraging advertisers “to keep their product information fresh and up to date.” Still, many vendors were not happy with the new model because they felt sellers with bigger budgets would dominate the space. But Google maintained that the quality of the feed was still going to be extremely important for an ad to be eligible for a PLA auction. This has been evident… -
How to Speed Up Checking Indexation Rates with Excel
8 May 2013 | 6:46 amI’ll forewarn you: this post may completely change your life. I mean, probably not, but it’s possible. As SEOs, there are some tedious but necessary tasks we have to tackle. One of those tasks is checking indexation, perhaps for an initial benchmark. Sometimes it’s just one check on a single site, in which case, a quick site:URL search is the obvious choice. But for those other times when there’s a need to check a batch of sites, I’m going to share an easy process to speed you up. A caveat before we dive in: site: searches can be a slightly sketchy way to check… -
What Do You Really Know About Canonicals Anyway?
25 Apr 2013 | 8:24 amResearching the definition of canonical, you will find the following: The above screenshot is an interesting definition because that result is served from OxfordDictionaries.com, however Merriam-Webster.com contains the following definition: “conforming to a general rule or acceptable procedure,” which I think is much more relevant. The rel= “canonical” tag is an HTML element that the major search engines publicly announced support for in February 2009 in order to show the relationship between URLs and to designate a preferred version of a duplicate URL. Thus the canonical tag helps… -
Enhanced Campaigns: New Opportunity for Display Campaigns
23 Apr 2013 | 6:45 amAs expected with one of the biggest feature changes to hit Google AdWords in years, there are many implications of Enhanced Campaigns that reach far and wide into the different depths of advertisers’ existing programs. One new feature is going to have a big impact on display campaigns running on the GDN — in a good way. It doesn’t have a zippy name, but drilling down through the AdWords Help blog you can now find a section about new bidding features on the Display Network. The instructions describe how to switch to the new bidding setup once you’ve migrated your display…
