Nine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of…
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Most Topular Stories
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Mammals may not get to cool climates in time
Holy Kaw!16 May 2012 | 12:09 pm -
Next Gen Research Ad Measurement
Tom H. C. Anderson - Next Gen Market Research14 May 2012 | 8:41 amDoes Convergence of Ad Media Require Convergence of Research? For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...] -
Research and Markets: Rubber Antioxidant BLE (CAS 68412-48-6) Market Research ... - SunHerald.com
"MARKET RESEARCH" - Google News16 May 2012 | 9:12 amResearch and Markets: Rubber Antioxidant BLE (CAS 68412-48-6) Market Research SunHerald.comThe study Rubber Antioxidant BLE (CAS 68412-48-6) Market Research Report 2012' presents an overview of the Rubber Antioxidant BLE market globally and regionally by contemplating and analyzing its parameters. The report is based on reliable data and and more » -
What I learned at LinkedIn
Linkedin Blog15 May 2012 | 11:30 amThis is an op-ed from Tom McNichol, independent journalist, regular contributor at the Atlantic and author of a recent article on LinkedIn’s growth since our IPO, which can be found here. – Ed. Like most LinkedIn users, my only interaction with the site has been through a computer screen. But recently, I had the opportunity to visit LinkedIn’s headquarters in Silicon Valley and take a peek behind the screen, as it were, in order to write a profile of the company for a financial magazine. Going into it, I imagined LinkedIn would be one of those scrappy tech startups you hear… -
The Facebook IPO Timeline
Mashable!16 May 2012 | 12:32 pmIf the Facebook IPO were a real person, we certainly wouldn’t blame it for posting braggy status updates. This infographic, created by our friends at mbaonline.com, imagines the road leading up to the decade’s most-anticipated initial public offering, as if it were documented on its own Facebook Timeline. As a Facebook user, give yourself a pat on the back for helping the company make it this far. You are one of 900 million, and you spend an average of 20 minutes per day surfing the network. That means Facebook’s usership logs 16,000 years of combined time on the platform…
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Holy Kaw!
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Mammals may not get to cool climates in time
16 May 2012 | 12:09 pmNine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of… -
Time of year matters for vitamin D risk
16 May 2012 | 12:08 pmWhen considering a patient’s blood vitamin D levels, it may be best to consider a lower threshold for concern, as well as the time of year. "In evaluating health risk," the University of Washington researchers conclude, "season-specific targets for Vitamin D blood concentration may be more appropriate than a static target when evaluating patients health risk." Full story at Futurity. More research news from top universities. Permalink | Leave a comment » -
The (not so correct) anatomy of sea life
16 May 2012 | 11:52 amMarine biology, scharine schiology. Pleated Jeans skips scientific facts for its series of sea life diagrams. Via Pleated Jeans. (H/T @laughingsquid) Laughing is good for you. Permalink | Leave a comment » -
The mechanics of eclipses [infographic]
16 May 2012 | 9:11 amWhen the moon passes in front of sun, as viewed from Earth, the eclipse that occurs is visible from a narrow path on Earth that corresponds to the location of the moon's shadow. During a total solar eclipse, this path is known as the path of totality. WARNING: Never look directly at the sun during an eclipse with a telescope or your unaided eye. Severe eye damage can result and scientists use special filters to safely view the sun. Via Space. The view from space. Permalink | Leave a comment » -
Clean air improves heart health, Olympics show
16 May 2012 | 8:39 amUsing the 2008 Beijing Olympics as a lab, researchers found evidence that even short-term reduction in air pollution exposure improves a person’s cardiovascular health. “Beijing is one of the most polluted cities in the world, and the Chinese government had proposed to reduce pollution levels to be comparable to other Olympic host cities,” says USC Professor Junfeng (Jim) Zhang. “We wanted to take advantage of such a huge intervention and look at what happens to people biologically.” Full story at Futurity. More research news from top universities. Permalink |…
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Tom H. C. Anderson - Next Gen Market Research
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Next Gen Research Ad Measurement
14 May 2012 | 8:41 amDoes Convergence of Ad Media Require Convergence of Research? For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...] -
Text Analytics, The Difficult Future You Can’t Avoid
8 May 2012 | 6:33 pmLooking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the Sentiment Analytics Symposium [...] -
Text Analytics for Very Smart Dummies
17 Apr 2012 | 9:30 amToday’s Most Popular and Least Understood Research Tool Explained…Sort Of Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is text [...] -
Text Analytics Summit Contest
16 Apr 2012 | 3:04 pmTest your text analytics knowledge to win a Text Analytics Summit pass The 8th Annual Text Analytics Summit is just around the corner, June 12-13 in Boston. As usual I’ll be speaking at the summit and Anderson Analytics’ OdinText is a proud sponsor of the event. Last year we decided to give away a free event pass [...] -
2nd Next Gen Market Research (NGMR) MeetUp
12 Apr 2012 | 7:12 amAre you a marketing researcher half way between NYC and Boston? Fairfield County CT and Westchester County NY is the gold coast of marketing research, yet there are few if any marketing research events in our area. Last year we held the first NGMR Meetup as a way for the research community in our area to get [...]
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"MARKET RESEARCH" - Google News
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Research and Markets: Rubber Antioxidant BLE (CAS 68412-48-6) Market Research ... - SunHerald.com
16 May 2012 | 9:12 amResearch and Markets: Rubber Antioxidant BLE (CAS 68412-48-6) Market Research SunHerald.comThe study Rubber Antioxidant BLE (CAS 68412-48-6) Market Research Report 2012' presents an overview of the Rubber Antioxidant BLE market globally and regionally by contemplating and analyzing its parameters. The report is based on reliable data and and more » -
Hypatia Research Group Announces "Leveraging Social Channels for Customer ... - San Francisco Chronicle (press release)
16 May 2012 | 8:05 amPR WebHypatia Research Group Announces "Leveraging Social Channels for Customer San Francisco Chronicle (press release)17.8% of Customer Service and Support Executives Realize Greater than 5% Annual Return on Investment Lexington, MA (PRWEB) May 16, 2012 Industry analyst and market research firm Hypatia Research Group announces a new primary research study entitled Hypatia Research Group Announces “Leveraging Social Channels for Customer San Antonio Expressall 6 news articles » -
Market Research Forecasts U.S. Lighting Fixtures Market at $25 Billion by 2016 - Energy Digital (press release)
16 May 2012 | 7:52 amMarket Research Forecasts U.S. Lighting Fixtures Market at $25 Billion by 2016Energy Digital (press release)ROCKVILLE, MD--(Marketwire - May 15, 2012) - MarketResearch.com has announced the addition of the new report "Lighting Fixtures," to their collection of Lighting & LED Market market reports.and more » -
Market Research Predicts US Sports & Entertainment Foodservice Revenue to ... - Einnews Portugal
16 May 2012 | 2:12 amMarket Research Predicts US Sports & Entertainment Foodservice Revenue to Einnews PortugalThe report estimates that in 2011, the four major sports and entertainment industry foodservice contractors generated almost $4 billion from the industry. While ARAMARK sports and entertainment revenue has declined during 2009-2011, it remains the and more » -
Market Research Predicts U.S. Sports & Entertainment Foodservice Revenue to ... - SYS-CON Media (press release)
16 May 2012 | 1:27 amMarket Research Predicts U.S. Sports & Entertainment Foodservice Revenue to SYS-CON Media (press release)By Marketwire . The report estimates that in 2011, the four major sports and entertainment industry foodservice contractors generated almost $4 billion from the industry. While ARAMARK sports and entertainment revenue has declined during 2009-2011, and more »
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Linkedin Blog
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What I learned at LinkedIn
15 May 2012 | 11:30 amThis is an op-ed from Tom McNichol, independent journalist, regular contributor at the Atlantic and author of a recent article on LinkedIn’s growth since our IPO, which can be found here. – Ed. Like most LinkedIn users, my only interaction with the site has been through a computer screen. But recently, I had the opportunity to visit LinkedIn’s headquarters in Silicon Valley and take a peek behind the screen, as it were, in order to write a profile of the company for a financial magazine. Going into it, I imagined LinkedIn would be one of those scrappy tech startups you hear… -
9 minutes a day: Continuous career management
14 May 2012 | 4:00 pmI have been working with LinkedIn since early 2012, exploring the importance of continuous career management. Along this journey we have found that spending just 9 minutes a day on your career management could help you get promoted, find that ideal job or help you become better at what you’re already doing. I’ve analyzed what realistically can be fitted into a daily schedule without adding stress or pressure. It is commonly known by educators and psychologists that the ability to focus one’s attention on a task is crucial for the achievement of one’s goals and so I believe… -
Introducing LinkedIn for Windows Phone
14 May 2012 | 9:43 amToday, we’re excited to unveil LinkedIn’s newest mobile application for the Windows Phone! We know professionals rely on their mobile devices everyday to conduct business and to stay prepared for their work day. LinkedIn for Windows Phone makes it easy to get on-the-go access to your professional network and all the rich LinkedIn insights to help you be great at what you do. You can find and connect with millions of professionals worldwide, quickly access a real-time update stream with news and information from your professional connections, read timely news impacting your industry, keep… -
The Next Human Leap: Closing the Gap Between Talent and Opportunity
10 May 2012 | 3:18 pmA few months ago, our CEO Jeff Weiner wrote an op-ed in Fortune Magazine describing the “other” unemployment crisis; that despite historically high unemployment rates we still have more than three million unfilled job opportunities in our country, and what we could do to solve it. Last week, he had a chance to revisit this theme in his speech to roughly 1,000 local CEOs and business leaders at the Bay Area Council’s 2012 Outlook Conference, where the theme was “The Next Human Leap”. Jeff’s speech touched upon the ever widening gap between the highest number of job… -
How to Make A Career Switch
10 May 2012 | 2:00 amConventional wisdom says that an average worker has between 7 and 10 careers in a lifetime. For the Millennial generation, that number is even higher. Today’s workforce is mobile, global, and tech savvy. With opportunities literally at our fingertips, it’s easier (and more acceptable) than ever to try one’s hand in a new field. If you’ve been thinking about a career change, here are 8 tips to get started: First, ask yourself three key questions: 1. Why are you making a switch? Are you bored or not challenged? Itching to be part of the start-up, high tech…
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Mashable!
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The Facebook IPO Timeline
16 May 2012 | 12:32 pmIf the Facebook IPO were a real person, we certainly wouldn’t blame it for posting braggy status updates. This infographic, created by our friends at mbaonline.com, imagines the road leading up to the decade’s most-anticipated initial public offering, as if it were documented on its own Facebook Timeline. As a Facebook user, give yourself a pat on the back for helping the company make it this far. You are one of 900 million, and you spend an average of 20 minutes per day surfing the network. That means Facebook’s usership logs 16,000 years of combined time on the platform… -
Facebook Fans Get to Pick Bonus Levels in ‘Tony Hawk’s Pro Skater HD’
16 May 2012 | 12:06 pmActivision is polling fans via Facebook on which levels will be included as additional downloadable content on Tony Hawk’s Pro Skater HD. Tony Hawk’s Pro Skater HD is a rebuilt version of the classic games. It features seven levels from the original Tony Hawk’s Pro Skater, released in 1999, and Tony Hawk’s Pro Skater 2, which came out in 2000. Players will be able to skate all over classic levels such as “Warehouse” and “Mall” that have been rebuilt using the old maps. Starting Wednesday afternoon, fans will be asked to pick which of their favorite Tony… -
Facebook IPO Gets a Boost: 84 Million More Shares For Sale
16 May 2012 | 11:15 amJust days away from launch, Facebook is continuing to make last-minute changes in its IPO plans. On Wednesday, Facebook announced that an extra 84 million shares will be added to its stock pool for sale. The extra shares will come entirely from insiders and early investors, according to the Associated Press. Facebook and its current stockholders will offer more than 421 million shares in the IPO. The company has raised the price range of its stocks to $34 to $38, up from $28 to $35. If the shares trade on the higher end, Facebook could raise $16 billion when it goes public. Some of the early… -
18 Mashable Family Photos
16 May 2012 | 10:47 amWhat does a family portrait look like when it represents a community of millions of people? For our photo challenge this week, Mashable readers sent us their photos, helping us to create a family portrait of our community. This past Sunday was Mother’s Day in the U.S. Sons and daughters found time to pick up the phone and call their moms, and many families enjoyed the day together. In honor of Mother’s Day, we asked you to show us a photo that represents family to you. At Mashable, we loved seeing your photos of family outings, newborn family members and canine best friends. -
Behind the Launch: A Promising, Yet Controversial Job Candidate
16 May 2012 | 10:31 amDiscuss the show on Twitter: #BehindTheLaunch In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. Last week, we met the the founders and saw them bring on Colin Behr to head up business development. This week, they courted big-name startup investors, such as 500 Startups‘ Dave McClure, DFJ Esprit‘s Krishna Visvanathan and AOL Ventures‘ Adam Smith. But Vungle needs to focus more on the core — developing the product instead of fleshing out press releases and a website…
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Visual Business Intelligence
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Information Technology and the Loss of Common Sense
16 May 2012 | 11:00 amI have a low tolerance for stupidity and waste. For this reason, I oppose unnecessary bureaucracy whenever possible. For instance, when a potential client asks me to review and sign a lengthy contract before accepting their invitation to teach a course or speak at an event—typically a one to three day engagement—I tell them “No thanks, I’ll pass.” Experience has taught me that, in addition to the time it takes to read the contract, revisions are always required. One size fits all service contracts, usually written for long-term software development engagements,… -
Confusion in the Age of Data
1 May 2012 | 1:41 pmContrary to popular opinion, we do not yet live in the Information Age. At best, we live in the Data Age—a time when bits of data constantly zoom past our eyes and buzz past our ears, yet few of them inform us meaningfully and usefully. We’re spending millions to put all of that “Big Data” into “The Cloud” without first learning how to separate the signals from the noise. A storm cloud of our own making is already raining confusion down upon us. Last week I gave a keynote presentation and taught a course at the Teradata Universe conference in Dublin, Ireland. -
The Gullibility of BI Professionals
17 Apr 2012 | 1:01 pmIs the ability to think critically too much to expect of business intelligence (BI) professionals? How about BI professionals who support institutions of higher learning? Wouldn’t it be reasonable to expect high levels of critical thinking from them? Unfortunately, a recent experience has called this into question. I’m currently in Austin, Texas where I’ll be teaching one of my public workshops this week. On Sunday, I taught a visual data analysis course here on the campus of the University of Texas at the annual conference of HEDW (Higher Education Data Warehousing). I… -
In Memory of Andreas Lipphardt
3 Apr 2012 | 10:43 amEarlier this year I was saddened to learn that Andreas Lipphardt, the co-founder and chief executive of the business intelligence software company BonaVista Systems, died tragically on January 27. With a team of never more than three or four people, BonaVista Systems made useful, affordable, effective, and desperately needed data visualization tools that functioned as add-ins to Excel. The company’s first and best-known product was MicroCharts, which added to Excel the ability to embed sparklines and bullet graphs into cells of a spreadsheet. Andreas was the heart of BonaVista Systems. -
Dashboard Insight and the Objectivity of Sources
26 Mar 2012 | 8:32 amWhen you’re looking for reliable information—especially guidance—pay close attention to the sources. Experience has taught me to approach information with a skeptical eye and to always identify and scrutinize the source. This has become especially important since the advent of the Internet. The anonymity of the Web makes it easy for people to claim expertise or to feign objectivity that is lacking. Organizations often publish information that is tailored to serve their own interests, and their interests are often not ours. When you know the source and are aware of its motives and…
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MYSPACE NEWS - Google News
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Go Behind the Scenes of 'Rock of Ages' With Myspace - Myspace (blog)
16 May 2012 | 12:04 pmGo Behind the Scenes of 'Rock of Ages' With MyspaceMyspace (blog)By admin • 17 minutes ago By Aimee Carlson In a summer full of blockbusters, only one movie has the distinction of truly rocking. “Rock of Ages,” the homage to hair metal, rock n roll debauchery and rebellion based on the popular Broadway musical is and more » -
Myspace Will Broadcast The Hangout - jambands.com
16 May 2012 | 8:54 amjambands.comMyspace Will Broadcast The Hangoutjambands.comMyspace will broadcast The Hangout Music Fest this weekend. Though the festival is now sold out, the social networking site will stream a number of performances live from May 18-20. Those performances include such bands as Jack White, String Cheese Exclusive: Watch a Live Stream of the Hangout Music Fest On MyspaceMyspace (blog)all 11 news articles » -
The forgotten social networks - CNN (blog)
16 May 2012 | 2:08 amCNN (blog)The forgotten social networksCNN (blog)You might remember MySpace and Friendster. You may have had accounts on those sites. But when was the last time you visited them? Does anyone use those social networks anymore? Turns out plenty of people do... if you know where to look.How Facebook persevered in social media battlesWAAYEngineering Tricks That Helped Facebook WinNew York Times (blog)all 5 news articles » -
New Life: How Myspace Spawned A Start-Up Ecosystem - Forbes
15 May 2012 | 10:26 amNew Life: How Myspace Spawned A Start-Up EcosystemForbesFor Los Angeles, a foundation of tech success we're seeing now is MySpace. Created in 2003, MySpace was co-founded by Chris DeWolfe and Tom Anderson. It was the social network before Facebook; the one place people logged in every day to write to -
Parolee convicted in MySpace sex assault case - Sacramento Bee
14 May 2012 | 10:54 pmParolee convicted in MySpace sex assault caseSacramento BeeA parolee from Orange County has been convicted of sexually assaulting a 12-year-old girl he met on MySpace. Prosecutors say Matthew Castaneda was found guilty Monday of two felony counts. Jurors were unable to reach a verdict on two additional felony Pro wrestler 'Chippy Sanchez' convicted of sex with 12-year-oldContra Costa Timesall 24 news articles »
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"data mining" OR "data mining marketing" - Google News
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CiGDM Offers HS Classification System for Increased Item Compliance - DigitalJournal.com (press release)
16 May 2012 | 12:52 pmCiGDM Offers HS Classification System for Increased Item ComplianceDigitalJournal.com (press release)Sister companies CUSTOMS Info and Global Data Mining LLC (CiGDM) announced an upcoming webinar on cloud-based tools that lower costs and increase efficiency of work related to customs classification and enterprise-wide item compliance management. -
CERN automates app development with Electric Cloud - Computerworld
16 May 2012 | 8:04 amCERN automates app development with Electric CloudComputerworldThe software is also deployed in a variety of industries including finance, astronomy and various data mining applications. Due to the vast number of ROOT users, modifications and improvements are constantly being made to the applications upon which and more » -
Mutual of Enumclaw Fast-Tracks Decision Process with SAS® - EON: Enhanced Online News (press release)
16 May 2012 | 12:00 amMutual of Enumclaw Fast-Tracks Decision Process with SAS®EON: Enhanced Online News (press release)SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating -
Data-Mining in Doctor's Office Helps Solve Medical Mysteries - BusinessWeek
15 May 2012 | 12:50 pmData-Mining in Doctor's Office Helps Solve Medical MysteriesBusinessWeekAs hospitals digitize patient records and amass huge amounts of data, many are relying on companies such as Microsoft, SAS Institute Inc., International Business Machines Corp. and Oracle Corp., whose data-mining technologies can help them detect and more » -
Politics of Data Models and Mining - Information Management (blog)
15 May 2012 | 7:03 amPolitics of Data Models and MiningInformation Management (blog)The data mining “attitudes” range from the extremes that DM techniques are to be avoided like the plague, to one where “data mining is essential and that the only hope that we have of using econometrics to uncover true economic relationships is to be
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Data Mining: Text Mining, Visualization and Social Media
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Zero Tolerance Search : 24 year old neuroscientist
12 May 2012 | 2:44 pm[The idea behind 'zero tolerance search' posts is to illustrate real life search interactions that show how far we have to go in leveraging the explicit and implicit data in the web and elsewhere.] Yesterday, I heard part of an interview on NPR. The interview was around a new book on determinism and neuroscience. The only thing I remember about the author was his young age. I wanted to recover the name of the author and the title of his new book so that I could comment on his argument against determinism (which was, essentially, 'I'm afraid of determinism therefore it… -
Excellent Visualization of Network Effect
12 May 2012 | 2:28 pm -
Graphing Twitter Attention
30 Apr 2012 | 7:39 amtrack // microsoft (and games and movies) now includes a simple graph indicating the attention being given to each cluster of posts. This graph shows the total of tweets per hour for all posts in the cluster. Below is an example from the cluster around Steve Wozniak's positive comments for his Windows Phone. -
Microsoft's Windows Phone 8 Problem - A Solution
22 Apr 2012 | 8:08 amBriefly - there is plenty of chatter (see track // microsoft) about the possibility that Microsoft won't be upgrading existing handsets to Windows Phone 8. However, Hal makes a very interesting point in his post on the topic. The problem is not the upgrade, it is the users. Simply give them all a new Windows Phone 8 hand set for free - problem solved. -
Finding New Story Links Through Blog Clustering
19 Apr 2012 | 10:15 pmThe basic mechanism used in track // microsoft to cluster articles is similar to that used by Techmeme. A fixed set of blogs are crawled and clustered based on specific features such as link structure and content (and in the case of Techmeme, additional human input). However, what about blogs that aren't known to the system? I recently added a feature to track // microsoft which analyses clusters for popular urls and adds those to the bottom of the cluster. The title of the web page is used as a simple description of the popular page. In the recent story about Nuno Silva's mistaken…
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Twitter / facebook
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facebook: RT @rngmrk: Check out the infographic that IDC just published about Ringmark and Coremob! http://t.co/CnEtfUQl
11 May 2012 | 10:12 amfacebook: RT @rngmrk: Check out the infographic that IDC just published about Ringmark and Coremob! http://t.co/CnEtfUQl -
facebook: RT @rngmrk: There are a bunch of new Coremob and Ringmark updates! Check them out at http://t.co/nCUtwwVc
1 May 2012 | 11:49 amfacebook: RT @rngmrk: There are a bunch of new Coremob and Ringmark updates! Check them out at http://t.co/nCUtwwVc -
facebook: Learn how to share with your friends that you're an organ donor. https://t.co/FgiXOuzy
1 May 2012 | 9:26 amfacebook: Learn how to share with your friends that you're an organ donor. https://t.co/FgiXOuzy -
facebook: RT @rngmrk: We're proud to announce that Ringmark is now on http://t.co/aVKT8CmU! See the top mobile browsers at http://t.co/poZRw3Gi
25 Apr 2012 | 11:33 amfacebook: RT @rngmrk: We're proud to announce that Ringmark is now on http://t.co/aVKT8CmU! See the top mobile browsers at http://t.co/poZRw3Gi -
facebook: RT @fb_engineering: @facebook @rngmrk is now open source http://t.co/b9OsfSLI @facebookhtml5
5 Apr 2012 | 7:51 amfacebook: RT @fb_engineering: @facebook @rngmrk is now open source http://t.co/b9OsfSLI @facebookhtml5
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Adweek : Advertising & Branding
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Ogilvy Names Head of Content Strategy
16 May 2012 | 11:03 amJonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands. At his new agency, Sackett, 42, will report to North American chief creative officer Steve Simpson and regional chairman John Seifert. In a statement, Simpson said Sackett believes that “great creative ideas come from everyone. We think this point of view will help elevate… -
Six Questions: Dominic Proctor
16 May 2012 | 10:39 amSix Questions: Dominic Proctor -
The 20 Most-Viral Ads of 2012 (So Far)
16 May 2012 | 10:23 amIt's only the middle of May, but already we've had some runaway viral hits in advertising this year. Unruly Media, which runs the global Viral Video Chart, has just released a list of the most-shared ads of 2012 (so far). We've posted the top 20 below. It's a varied group of spots—with dancing and singing, cursing and fainting, running and good old-fashioned pitching. President Obama even makes an appearance. Check out the full list after the jump. And don't resist the urge to share. Finnair Snobby ad people largely despise flash mobs and/or spontaneous dancing as a… -
Skechers Settles Deceptive Ad Case With FTC for $40M
16 May 2012 | 9:38 amWhen it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt. Skechers' health and fitness advertising claims didn't go the distance with the FTC, which forced the fitness apparel manufacturer to fork over $40 million to settle claims that deceptive advertising was used to sell Skechers' toning shoes and apparel. The $40 million settlement fee is the the largest ever for the FTC, which has escalated its oversight of advertisers that use unsubstantiated health and fitness claims to lure unsuspecting consumers. Last… -
Siegel+Gale's Alan Siegel Moves On
16 May 2012 | 8:13 amAlan Siegel, the driving force behind the ‘plain English’ movement of communications simplification, is leaving his namesake branding firm after 43 years. The Siegel+Gale chairman, who co-founded the firm at age 28, now plans to devote his time to personal nonprofit marketing efforts, research and writing. “I’m very interested in working with nonprofits, people in education, medicine, people who are doing things to improve the world and who don’t have the money to come to Siegel+Gale for help,” he told Adweek. “I’m not retiring. I’m…
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@ProBlogger
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5 Effective Tricks to Create a Killer Call to Action
16 May 2012 | 7:04 amThis guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO. The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community. Who will share every piece of content you produce with their friends. And who will ensure that every post sparks an engaging discussion. But most of all, they will be the first to buy your products and services. The… -
Get Obsessed with Your Message
15 May 2012 | 1:01 pmThis guest post is by Danielle LaPorte of DanielleLaPorte.com. Blog = up? Posts = rolling? It’s time to get obsessed with your message. A quick dictionary moment, to differentiate between your voice, your topics and your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual. Your topics are the categories or subjects you write about (Eco-luxe weddings on a shoestring budget! Savvy corporate management, with heart and soul! Thrifty vegan recipes!) Your… -
On the Elusive “Next Level” of Blogging
15 May 2012 | 7:04 amWe’ve all heard of it—the elusive “next level” that so many bloggers talk about online. But what is the next level? How many levels are there? Is there an end point in leveling up? These are all worthwhile questions—especially for more experienced bloggers who have spent a lot of time and energy in reaching the level they’re already at. For these bloggers, trying to reach the next level can involve a degree of risk, so the steps that get us toward the next level might be taken slowly and with care. On the other hand, the web isn’t exactly undersupplied with… -
Grab Your BWE Virtual Ticket for $100 Off—24 Hours Left
14 May 2012 | 5:09 pmWish you could get to Blog World Expo this year, but can’t make it to New York? Me too. I’ll be in Queensland with the winners of my blogging competition, but I know there are plenty of bloggers from other countries, as well as within the States, who won’t be able to attend Blog World this year. Fortunately, you and I don’t need to miss out on the information and fun of the Expo (and if the speaker list for this year is anything to go by, the conference is going to be really impressive). We “remote” bloggers can still “attend” on a BWE virtual… -
Install Your First WordPress Theme
14 May 2012 | 7:09 amThis guest post is by Karol K of ThemeFuse. Seeing a headline like “How to Install a WordPress Theme” on ProBlogger might seem strange at first. This doesn’t sound like a “pro”-thing at all, right? If you’ve been dealing with WordPress for a while then this is probably even more than obvious to you. However, everyone starts somewhere, and there are plenty of experienced bloggers who haven’t ever installed a WordPress theme—but would like to give it a try. Maybe you’re installing your first theme right now, and you’re searching for a…
