If the Facebook IPO were a real person, we certainly wouldn’t blame it for posting braggy status updates. This infographic, created by our friends at mbaonline.com, imagines the road leading up to the decade’s most-anticipated initial public offering, as if it were documented on its own Facebook Timeline. As a Facebook user, give yourself a pat on the back for helping the company make it this far. You are one of 900 million, and you spend an average of 20 minutes per day surfing the network. That means Facebook’s usership logs 16,000 years of combined time on the platform…
Selected by paulbuckley
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Most Topular Stories
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The Facebook IPO Timeline
Mashable!16 May 2012 | 12:32 pm -
Mapping the Cloud/PaaS Stack
Nati Shalom's Blog3 May 2012 | 1:50 amCloud is evolving at an incredible pace, changing almost every aspect of our industry. It’s only natural then, that with this change also comes a continuous evolution of how we classify and categorize the various components of the cloud stack. In earlier days, it was enough to draw the lines between IaaS, PaaS, and SaaS, and while this categorization is still very handy, we are beginning to see the lines between these categories start to blur. On the one hand, we see more IaaS providers starting to move up the stack, and on the other hand, we are seeing new categories such as DevOps gaining… -
Online University Courses Incorporate Mobile Applications
Soshable | Social Media Blog15 May 2012 | 9:33 amGetting your education on the go is now possible. With mobile education applications, it is now easy to take online university courses and stay updated using your smartphone. You can use your smartphone in a variety of ways. You can check your class’s message board, you can email your professor, or you can delve into the world of applications. In fact, eSchool News, an online publication for education professionals, lists ten of the best available online applications. One of them is called “Molecules,” and it allows the user to toggle three-dimensional images of molecules, in order to… -
Keynote: Three Future Trends of Social Business (Slides)
Web Strategy by Jeremiah16 May 2012 | 8:33 amI’m presenting here at Webcom in Montreal, sharing the State and Future of Social BUsiness. In fact, I think the Cluetrain as we know it, while right for many years, needs modification to represent how the social web is changing. I took the first three theses of the mainfesto and translated it to represent how I see advertising integrating with social as well as optimization and Social Performance software. The three trends that I see impacting the social business space include (but are not limited to): Trend 1: Corporate Websites Reborn. I asset that corporate websites as we know them… -
Startup Swingers: Swapping Founders to Generate Fresh Ideas
ReadWriteWeb16 May 2012 | 12:00 pmRemember "swinging"? Two people in a committed relationship go to a party with a bunch of other people in committed relationships. They all separate, find new partners for the evening and get jiggy. It may sound lurid and gross, but it’s the cool new thing for startup founders. Swapping Ideas, Not Spouses First, let’s be clear. We’re not talking about sex. We’re talking about Founder Swap, a June 1 event in New York where teams from six different startups will get together, trade partners for a day and go home with an injection of fresh ideas. The tagline? “Like Wife Swap but for…
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Mashable!
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The Facebook IPO Timeline
16 May 2012 | 12:32 pmIf the Facebook IPO were a real person, we certainly wouldn’t blame it for posting braggy status updates. This infographic, created by our friends at mbaonline.com, imagines the road leading up to the decade’s most-anticipated initial public offering, as if it were documented on its own Facebook Timeline. As a Facebook user, give yourself a pat on the back for helping the company make it this far. You are one of 900 million, and you spend an average of 20 minutes per day surfing the network. That means Facebook’s usership logs 16,000 years of combined time on the platform… -
Facebook Fans Get to Pick Bonus Levels in ‘Tony Hawk’s Pro Skater HD’
16 May 2012 | 12:06 pmActivision is polling fans via Facebook on which levels will be included as additional downloadable content on Tony Hawk’s Pro Skater HD. Tony Hawk’s Pro Skater HD is a rebuilt version of the classic games. It features seven levels from the original Tony Hawk’s Pro Skater, released in 1999, and Tony Hawk’s Pro Skater 2, which came out in 2000. Players will be able to skate all over classic levels such as “Warehouse” and “Mall” that have been rebuilt using the old maps. Starting Wednesday afternoon, fans will be asked to pick which of their favorite Tony… -
Facebook IPO Gets a Boost: 84 Million More Shares For Sale
16 May 2012 | 11:15 amJust days away from launch, Facebook is continuing to make last-minute changes in its IPO plans. On Wednesday, Facebook announced that an extra 84 million shares will be added to its stock pool for sale. The extra shares will come entirely from insiders and early investors, according to the Associated Press. Facebook and its current stockholders will offer more than 421 million shares in the IPO. The company has raised the price range of its stocks to $34 to $38, up from $28 to $35. If the shares trade on the higher end, Facebook could raise $16 billion when it goes public. Some of the early… -
18 Mashable Family Photos
16 May 2012 | 10:47 amWhat does a family portrait look like when it represents a community of millions of people? For our photo challenge this week, Mashable readers sent us their photos, helping us to create a family portrait of our community. This past Sunday was Mother’s Day in the U.S. Sons and daughters found time to pick up the phone and call their moms, and many families enjoyed the day together. In honor of Mother’s Day, we asked you to show us a photo that represents family to you. At Mashable, we loved seeing your photos of family outings, newborn family members and canine best friends. -
Behind the Launch: A Promising, Yet Controversial Job Candidate
16 May 2012 | 10:31 amDiscuss the show on Twitter: #BehindTheLaunch In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. Last week, we met the the founders and saw them bring on Colin Behr to head up business development. This week, they courted big-name startup investors, such as 500 Startups‘ Dave McClure, DFJ Esprit‘s Krishna Visvanathan and AOL Ventures‘ Adam Smith. But Vungle needs to focus more on the core — developing the product instead of fleshing out press releases and a website…
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Nati Shalom's Blog
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Mapping the Cloud/PaaS Stack
3 May 2012 | 1:50 amCloud is evolving at an incredible pace, changing almost every aspect of our industry. It’s only natural then, that with this change also comes a continuous evolution of how we classify and categorize the various components of the cloud stack. In earlier days, it was enough to draw the lines between IaaS, PaaS, and SaaS, and while this categorization is still very handy, we are beginning to see the lines between these categories start to blur. On the one hand, we see more IaaS providers starting to move up the stack, and on the other hand, we are seeing new categories such as DevOps gaining… -
Cloudily explained
23 Mar 2012 | 9:16 amA simple whiteboard explanation on how Cloudify works -
Big Data In the Cloud Using Cloudify
20 Mar 2012 | 6:12 amEdd Dumbill wrote an interesting article on O’Reilly Radar covering the current solutions for running Big Data in the Cloud Big data and cloud technology go hand-in-hand. Big data needs clusters of servers for processing, which clouds can readily provide. Edd touched briefly on the role of PaaS for delivering Big Data applications in the cloud Beyond IaaS, several cloud services provide application layer support for big data work. Sometimes referred to as managed solutions, or platform as a service (PaaS), these services remove the need to configure or scale things such as databases or… -
Lessons from Zynga & Sony on moving from Amazon AWS
14 Mar 2012 | 9:14 amEarlier this month Zynga announced its move from Amazon AWS to its own private Z-Cloud. Sony also started to move increasing parts of its workload from Amazon to Rackspace OpenStack. There isn't so much in common between these different use cases, except for the fact that they may indicate the beginning of a trend (I’ll get back to that toward the end) where companies start to take more control over their cloud infrastructure. So what really brought Zynga and Sony to make such a move? Zynga moves from Amazon to their own private cloud Zynga ran their gaming services on Amazon for a while. -
Top Myths of Moving Mission-Critical Applications to the Cloud
19 Feb 2012 | 12:49 amTop Myths of Moving Mission-Critical Applications to the Cloud Special Guest PostBy Nati Shalom, at CloudNewsDaily.com Research conducted by HP found that the majority of businesses in the EMEA region are planning to move their mission-critical apps to the cloud. Of the 940 respondents, 80 per cent revealed plans to move mission-critical apps at some point over the next two to five years. This is a fairly dramatic shift in how most companies and enterprises in particular plans to embrace the Cloud. This would be a good time for a reality check, to look at some of the predominant myths…
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Soshable | Social Media Blog
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Online University Courses Incorporate Mobile Applications
15 May 2012 | 9:33 amGetting your education on the go is now possible. With mobile education applications, it is now easy to take online university courses and stay updated using your smartphone. You can use your smartphone in a variety of ways. You can check your class’s message board, you can email your professor, or you can delve into the world of applications. In fact, eSchool News, an online publication for education professionals, lists ten of the best available online applications. One of them is called “Molecules,” and it allows the user to toggle three-dimensional images of molecules, in order to… -
Speaking at the Automotive Boot Camp in Vegas this Week
14 May 2012 | 8:24 pmThere’s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive. The bad part is that it’s Las “Stays In” Vegas and attendees are often distracted from the business at hand. That won’t be the case at the PCG Event tomorrow through Thursday. The attendees are there for learning and the presenters are professionals. I have been to the previous two and both were high on education, low on distractions. The only bad part is that I won’t be… -
Video Marketing: Going Viral with Your Company
14 May 2012 | 7:22 pmWe’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like… -
Turning Back the Clock on the Eternal September: What the Brouhaha over Mark Zuckerberg’s Hoodie Tells Us about Social Media
14 May 2012 | 7:04 pmSo, a large number of the cognoscenti have gone downright apoplectic about Mark Zuckerberg daring to wear a hoodie to all-so-serious meeting of business bigwigs. The scandal. What’s next? White after labor day? Red shoes on a Thursday? How can our society survive without our sumptuary laws? Perhaps the Mayans were right: the end is nigh! Sarcasm aside, it really does show an interesting moment about social media and its place in society and Mark Zuckerberg—for good or for ill—is its personification. Social media is not businesslike; it is not Chanel and it is not Brooks… -
Apple Ping: A Social Media “Genius” Idea
14 May 2012 | 3:38 pmJust so we are all on the same page, Apple Ping is a social media platform for music. Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to. It’s not so much a platform like Facebook where you can comment on people’s walls and such, but you can comment on songs and albums that…
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Web Strategy by Jeremiah
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Keynote: Three Future Trends of Social Business (Slides)
16 May 2012 | 8:33 amI’m presenting here at Webcom in Montreal, sharing the State and Future of Social BUsiness. In fact, I think the Cluetrain as we know it, while right for many years, needs modification to represent how the social web is changing. I took the first three theses of the mainfesto and translated it to represent how I see advertising integrating with social as well as optimization and Social Performance software. The three trends that I see impacting the social business space include (but are not limited to): Trend 1: Corporate Websites Reborn. I asset that corporate websites as we know them… -
Video: Scaling your Social Business
13 May 2012 | 6:34 pmA few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business. Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding programs that will slow them down. A few key points we iterated: Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence. Advanced corporations have… -
People on the Move in the Social Business Industry, May 11, 2012
11 May 2012 | 4:00 amBoth the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Although I’m a few months behind this, first of all, congrats to Mia Dand (twitter, linkedin) is Director, Global Social Media at Symantec, focused on building and leading social media strategy for… -
A New Category Defined: Social Performance Software
4 May 2012 | 6:32 amA new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to the social space. Read my definitive post on Mashable to learn how this impacts not only brands, but also Facebook and my long term predictions on how this will play out. Market Needs Companies are struggling to scale to keep up with all the… -
Podcast: Why The Term “Social Media Agency of Record” Will Dissolve
30 Apr 2012 | 7:08 pmI’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of the assertions I make is the term “Social Media Agency of Record” (aka SMaoR) will eventually go by the wayside, as those pure play agencies are starting to move into advertising (starting with social ads), digital, interactive, and more. My take? We’ll just have a broader focus as social becomes…
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ReadWriteWeb
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Startup Swingers: Swapping Founders to Generate Fresh Ideas
16 May 2012 | 12:00 pmRemember "swinging"? Two people in a committed relationship go to a party with a bunch of other people in committed relationships. They all separate, find new partners for the evening and get jiggy. It may sound lurid and gross, but it’s the cool new thing for startup founders. Swapping Ideas, Not Spouses First, let’s be clear. We’re not talking about sex. We’re talking about Founder Swap, a June 1 event in New York where teams from six different startups will get together, trade partners for a day and go home with an injection of fresh ideas. The tagline? “Like Wife Swap but for… -
Google Goes Back to What It Does Well: Finding Things
16 May 2012 | 10:00 amSurprise! Google has completely transformed the way search works again. But this time, it's a kind of search that would have made the old Google proud. Today, starting with U.S., English-language users, Google unveils the Knowledge Graph. Search now looks at the words of your query and identifies the things in it. You're not just searching the Web anymore. You're searching the world. From Words to Things Most of Google users' queries are ambiguous. In the old Google, when you searched for "kings," Google didn't know whether you meant actual monarchs, the hockey team,… -
Read/Write Daily: Bionic Eyes That Can See Clearly
16 May 2012 | 9:45 amToday's theme is improving on life. Nature did a pretty good job of engineering some hardy life forms. But now we're able to tinker with life ourselves. We're further along than you might think. Researchers have lifted the lid on turtle evolution, a perfect demonstration that technology is natural. But now we have our own genetic ideas. We're able to triple the physical endurance of mice in the lab. This paper shows that high-resolution prosthetic human eyes are possible! Here are slightly and greatly more accessible articles about these bionic eyes. We've also developed low-cost artificial… -
Why the iPad Works for Writing
16 May 2012 | 8:02 amWhen the first iPad launched in 2010, critics were quick to lampoon the device for being geared too heavily toward content consumption. The criticisms weren't entirely without merit, especially considering that the first-generation iPad didn't even have a camera, and external media slots are still nowhere to be found. Over time, the iPad has evolved into something that's much more creation-friendly. It still doesn't compare to a desktop or laptop computer for many things, but it's great for quite a few others. Writing is one of them. I happen to write things for a living, but the… -
The Truth About Why Yahoo's CEO Got Fired
16 May 2012 | 7:02 amWhat's the takeaway from Yahoo's recent CEO fiasco? Don't lie on your corporate bio, for one, and make sure no one else has lied on your behalf. But the real lesson has nothing to do with falsified credentials. Sure, the world will remember Scott Thompson as the Yahoo CEO who got fired over a fake computer science degree, but the context is crucial: A battle with Yahoo shareholder Dan Loeb for control of the company. If not for Loeb, we may never have found out about Thompson's juiced resume, and he might still be CEO. The real lesson is: Beware the activist investor. Four months…
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SmartBrief on Social Media
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Study: More Brits contact brands via social media
16 May 2012 | 9:28 amUp to 18 million Web users in the U.K. -More- -
Developer plans to build underwater hotel in Dubai
16 May 2012 | 9:28 amA hotel in Dubai, United Arab Emirates, will guarantee an ocean view to every guest -- because the hotel itself will built on -More- Bloomberg Government Marketing Analyst Bloomberg -
We still like Facebook, Ford exec says:
16 May 2012 | 9:28 amFacebook is a "growing and critical part" of Ford's marketing, says Matt VanDyke, the automaker's director of marketing commu -More- 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. -
Does your company archive its social media activities?
16 May 2012 | 9:28 am-More- -
Analysis: Google+ needs to leverage search to catch Facebook
16 May 2012 | 9:28 amIf Google can harness an "integrated socially enhanced search engine," it has a shot of activating all those inorganically gr -More-
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Smashing Magazine Feed
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Zocial Button Set: 72 CSS3 Buttons
15 May 2012 | 5:39 amThe idea behind this project was to produce a consistent set of buttons that could be used for the range of social actions frequently taken in Web applications. These actions are often important goals for users, such as connecting third-party accounts or sharing content to third-party platforms, so their appearance has to be attractive and clear. The standard buttons provided by third parties (such as Facebook, Twitter and SoundCloud) vary in size, style and interactivity. A consistent button set could reduce a lot of that visual noise and inconsistency. Furthermore, having it in… -
Smashing Daily #1: Mobile Device Lab, Browsers and Animated GIFs
15 May 2012 | 2:24 amEditor’s Note: This post is the first in the new Smashing Daily series on Smashing Magazine, where we highlight items to help you stay on the top of what’s going on in the industry. Vasilis van Gemert will carefully pick the most interesting discussions, tools, techniques and articles that were published recently and present them in a nice compact overview. Vasilis goes through dozens of RSS feeds and hundreds of tweets so that you don’t have to. Do you find the new series interesting? What would you like to have? And what wouldn’t you like to see? Let us… -
The Font Wars: A Story On Rivalry Between Type Foundries
14 May 2012 | 7:09 amI had thought terms like “intellectual property” and “intellectual theft” were of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the US trade journal The American Printer. The article it headed proved to be equally intriguing, a response by the president of American Type Founders (ATF) to a June 1929 article in the German journal Gebrauchsgraphik by the designer Rudolf Koch, calling the ATF a “highway robber of German intellectual property.” At issue was a typeface marketed by the ATF earlier in 1929 called… -
Taming The Wild Mind
11 May 2012 | 8:32 amMyths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other. Working in a creative field means challenging that theory, or else challenging the schedules and deadlines that managers impose on writers, designers and other creatives. As a project manager in a UX design agency, as well as a writer, I believe it is necessary to challenge both the… -
Interaction Design In The Cloud
10 May 2012 | 6:05 amInteraction designers create wireframes in tools such as Adobe Illustrator, OmniGraffle and Microsoft Visio. Originally, these wireframes were primitive shapes drawn to represent various UI elements. Many of us cannot imagine life without them. There are, however, reasons to consider moving to the cloud to do interaction design. In short, today’s cloud-based tools are: Optimized for collaboration, Editable anywhere, Interactive, Published in real time, Self-maintaing (the user doesn’t need to update software), Payable monthly, Emailing your old static designs will feel old…
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A List Apart
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Responsive Images and Web Standards at the Turning Point
15 May 2012 | 11:44 amResponsible responsive design demands responsive images—images whose dimensions and file size suit the viewport and bandwidth of the receiving device. As HTML provides no standard element to achieve this purpose, serving responsive images has meant using JavaScript trickery, and accepting that your solution will fail for some users. Then a few months ago, in response to an article here, a W3C Responsive Images Community Group formed—and proposed a simple-to-understand HTML picture element capable of serving responsive images. The group even delivered picture functionality to older… -
Application Cache is a Douchebag
8 May 2012 | 5:00 amWe’re better connected than we’ve ever been, but we’re not always connected. ApplicationCache lets users interact with their data even when they're offline, but with great power come great gotchas. For instance, files always come from the ApplicationCache, even when the user is online. Oh, and in certain circumstances, a browser won't know that that the online content has changed — causing the user to keep getting old content. And, oh yes, depending on how you cache your resources, non-cached resources may not load even when the user is online. Lanyrd’s Jake Archibald illuminates… -
Say No to Faux Bold
8 May 2012 | 4:59 amBrowsers can do terrible things to type. If text is styled as bold or italic and the typeface family does not include a bold or italic font, browsers will compensate by trying to create bold and italic styles themselves. The results are an awkward mimicry of real type design, and can be especially atrocious with web fonts. Adobe’s Alan Stearns shares quick tips and techniques to ensure that your @font-face rules match the weight and styles of the fonts, and that you have a @font-face rule for every style your content uses. If you’re taking the time to choose a beautiful web font for your… -
Content Modelling: A Master Skill
24 Apr 2012 | 6:00 amThe content model is one of the most important content strategy tools at your disposal. It allows you to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. A good content model helps ensure that your content vision will become a reality. Lovinger explains how to craft a strong content model and use it to foster communication and align efforts between the UX design, editorial, and technical team members on your project. -
Tinker, Tailor, Content Strategist
24 Apr 2012 | 5:59 amWhat does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management. Above all, she must advocate for multiple constituents, including end users, business users, stakeholders, and the content vision itself. Rachel Lovinger shares the skills that…
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Influential Marketing
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Yahoo's CEO And The Modern Believability Crisis
15 May 2012 | 4:02 pmI don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who study that field already know - Emory has one of the best collections of Irish literature and poetry in the world. So I did focus on Irish Poetry, but the degree that I earned in 1997 was a BA in English Literature. Why am I telling you all this? Well, you can hardly blame me for… -
Why I Don't Want You To Buy Likeonomics (And This Isn't A Marketing Trick)
6 May 2012 | 8:36 amA few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it - but I can't. In fact, it really helps me if you DO NOT buy it yet - and the reason why explains a lot about the nature of timing, business, and what is broken with the publishing industry itself. Book sales, like movie sales, are reported on a weekly basis through a reporting system called called Bookscan. The Bookscan number is a key factor in helping to determine which books make "the lists" (NY Times… -
5 Marketing Lessons From Uber (The World's Best Travel App)
3 May 2012 | 9:28 pmSeveral weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with, but go with me ...) After unsuccessfully trying to hail a cab, I decided to try out an app I had heard about called Uber. I had heard it was useful for those kinds of situations. From the moment of signup - a process which took way less time than I expected, to the actual act of immediately booking a car and heading happily on my way to LaGuardia Airport just 15 minutes later - the experience transformed my NY trip. Experience itself is getting lots of great media… -
Greensurfing - The Rise Of Voluntary Social Media Jealousy
1 May 2012 | 7:03 amThe idea that Facebook causes jealousy isn't new. A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by Facebook. The same study is still being referenced today. Unfortunately, there are a few signs that this is becoming a much bigger trend than something driven by the insecurity of dating. For the first time in human history, there is a place where any of us can go to be surrounded by only good news. Despite the troubles in the world, or your personal struggles - Facebook offers a nearly pain free bubble. Every status… -
The Ultimate Business Question: Are We Having Fun?
23 Apr 2012 | 9:53 amThis weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a special recap of their 25th Anniversary of producing entertainment programming. Amidst the 120 minute recap of over 140,000 hours of programming hosted by Ryan Seacrest (of course!) - there were a few moments when they brought actors of long running programs back into the studio and interviewed them. In some cases, they created a "cast reunion" to bring actors back together (like the casts of In Living Color or Married with Children) while in others…
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Dealmaker365 Blog
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Social Trust – the Core of the Social Universe
16 May 2012 | 4:56 am[This is the fourth in a series on 6 Factors that are transforming B2B Sales in 2012. This factor deals with Social - and I have broken that down into four separate posts. This is the second of the posts on Social.] Social Trust We are seeing a fundamental shift in the interactions between buyers and sellers, and indeed between all commercial entities and their customers. Attitude and preference, as they relate to how a customer thinks about a business, are more likely to be informed by peer groups than by expensive commercials or company statements. For any network to work effectively, it… -
If mobile is the needle – social is the thread
14 May 2012 | 8:21 am[This is the third in a series on 6 Factors that are transforming B2B Sales in 2012. This factor deals with Social - and I have broken that down into four separate posts that will be published over the coming week.] If Mobile is the needle, then Social is the thread. Mobile makes information accessible anytime, anywhere, and can make information location sensitive. But Social weaves all of the information together, and we each get to create our own tapestry – being curators of information from multiple and varied sources, engaging and allowing us to shape, create, and co-create… -
Carpe Tabulam – Seize the Tablet: The mobile sales force
24 Apr 2012 | 12:58 am[This is the second in a series on 6 Factors that are transforming B2B Sales in 2012.] The inexorable rise of mobile device ownership is one of the most significant changes in the business landscape that any of us has witnessed in our lifetimes. In most developed economies in the world, practically everyone has a cell phone, an increasing number of which are smartphones, and the rapid growth of tablet ownership, pioneered by Apple’s iPad, is the fastest market penetration of any device we have ever seen. The Mobile Landscape Unless mobile is a core element of the strategic plan of any… -
Video Blog: So you think you have a $500,000 sales forecast?
21 Apr 2012 | 11:05 amI spoke at InsideView’s Insider Summit meeting in March 2012. The topic was about sales metrics that you might measure to calculate your sales velocity – the revenue you can achieve every day – and some ideas about what you might do to improve your sales velocity, and also achieve accurate sales forecasts. The video has been edited to remove the Q&A and to make some of the slides easier to see. Click play to view the video. It runs about 25 minutes. This is my first video blog, and I’d welcome any comments on the format, or comments or questions on the… -
Exactly How Mobile Is Your Sales Force?
18 Apr 2012 | 2:39 amTime is precious, and the sales person’s time is incredibly precious, both to them and to the sales organization looking to maximize the performance of their key quota-bearers. Since so much of a sales person’s time is spent moving between A and B and back again, does it make sense to equip them with the tools to connect to their stakeholders to the greatest extent possible? As with many important strategic decisions, though, it becomes a question of degree. To what degree should we enable our sales people to be on the grid when they’re mobile? Where on the spectrum of mobile…
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Chief Marketing Technologist
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Engineers are becoming a lot like marketers too
14 May 2012 | 6:53 amI spend a lot of time thinking about how engineering culture and capabilities are seeping into marketing's ecosystem. Marketers are becoming more tech-savvy by the day, which is a fascinating transformation to behold. But it struck me recently how much the inverse is happening too: many of the signature characteristics of marketing have now become a part of engineering culture. Engineers are becoming quite marketing-savvy in their trade. This isn't about engineers working in marketing (although that's what marketing technologists do). It's about engineers natively applying marketing… -
Marketing technologist: part optimist, part pessimist
7 May 2012 | 6:07 amI think a great marketing technologist should be part optimist, part pessimist. The optimist needs to indulge his or her imagination to drive the organization forward. To wonder, "what if?" To keep an open mind about new technologies and processes. To engage in the sort of creative free association and collaborative brainstorming that leads to innovation. And, most importantly, to be fearless in diving into the implementation of those ideas, making them real. The pessimist — or realist, some would say — needs to ask, "What can go wrong?" It's a different kind of imagination,… -
Silicon Valley Marketing Technologists: Growth Hackers
30 Apr 2012 | 12:18 pmAwesome little essay by Andrew Chen from last week: Growth Hacker is the new VP Marketing. As far as I'm concerned, you can almost perfectly substitute "growth hacker" with "marketing technologist," as much of the rationale for this new breed of marketer is the same. Here's his opening paragraph (emphasis added is my own): The new job title of "Growth Hacker" is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional… -
The tech talent time bomb in marketing
27 Apr 2012 | 11:53 amOne of the other points that leaped out at me in the Econsultancy/Adobe report I discussed earlier this week — Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? — was the increasing challenges of finding good technical talent. Under the heading "the tech talent time bomb," the report cites research from McKinsey that claims: "By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective… -
Are agencies hopelessly screwed or on the verge of a spectacular Renaissance?
25 Apr 2012 | 1:08 pmMaybe both. It would be hard to overstate how thoroughly disrupted marketing has been by technology over the past 10 years — or how much disruption still awaits in the decade ahead. It's against that backdrop that the giants of the marketing industry — agencies and their conglomerate ecosystems — are increasingly wrestling with their evolving role in this new era. Not unlike the struggle of marketing technology within client organizations — which is not only analogous, but directly intertwined into the agency question — everyone agrees that things have changed.
