The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. ...
Selected by reddoorinteractive
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Search Engine Watch
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Why Brand Building Isn't Enough
8 Feb 2010 | 9:01 pm -
Universal Search Optimization 101
7 Feb 2010 | 9:01 pmSpecific tips for optimizing videos, images, local search, news, shopping, or other rich content. ... -
Managing Client PPC Campaigns on the Go
4 Feb 2010 | 9:01 pmDon't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. ... -
Review your PPC Keywords
3 Feb 2010 | 9:01 pmSearch engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. ... -
Top International Search Marketing Failures to Avoid in 2010, Part 2
2 Feb 2010 | 9:01 pmDon't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. ...
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ReadWriteWeb
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Can Google Buzz Succeed Where FriendFeed Couldn't?
9 Feb 2010 | 12:20 pmGoogle just launched Google Buzz, the company's new social networking service which will be tightly integrated with Gmail. There can be little doubt that Google Buzz looks a lot like FriendFeed, the social aggregation service that was acquired by Facebook in August 2009. Today, FriendFeed's developers are Facebook employees and aren't likely to continue to improve the service in any meaningful way, while the active user community on FriendFeed continues to shrink rapidly. Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where… -
How Google Buzz is Disruptive: Open Data Standards
9 Feb 2010 | 11:31 amGoogle rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data. Google Buzz data can be syndicated out to other services using the standard data formats called Atom, Activity Streams, MediaRSS and PubSubHubbub. That couldn't be more different from Facebook. Google has taken open data… -
Mobile Health: Will Network Applications Help Us Get Healthy?
9 Feb 2010 | 11:30 amLast week, we were at the mHealth initiative conference in Washington D.C. The keynotes were all about the impact mobile health applications are having in shaping the future of the health care system. Nothing demonstrates that more than the iPhone. In the 18 months since it was released, it has been perhaps the biggest thing to happen to health care electronic records, which has seen billions of dollars worth of investment in past decades. Mobile and wireless health applications directly impact the individual's health and have the promise of ensuring that when a patient leaves a doctor visit,… -
Foursquare Partners with Zagat, New York Times
9 Feb 2010 | 11:17 amFoursquare has come out strong in recent weeks with partnership deals that look to put it at the top of the location-based app game. Last week, it announced a partnership with Bravo, the style and fashion-centric television network, and today it has come out with a partnership with Zagat, the restaurant guide, and the New York Times. As we wrote last week, Foursquare is competing in an increasingly crowded space. These partnerships may help it attract a whole new audience and remain competitive against other services like Yelp that are just joining in the location-based arena. Sponsor… -
Live Blogging from Google: Launch of Google Buzz
9 Feb 2010 | 11:11 amThis morning, Google is announcing some exciting new features for two of its most popular applications. Team Red, as we affectionately call ourselves, is present at the Googleplex in Mountain View, and we'll be live blogging the event, giving you, dear reader, a fascinating play-by-play. Stay tuned for updates! The event will begin at 10 a.m. Pacific (UTC -8). Just refresh this post to see new content as events unfold. Additional on-the-fly research and images from RWW journalist Frederic Lardinois. Sponsor 11:11: The event is over! Time to chase people down and ask some more pointed…
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Mashable!
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5 Ways Airlines and Hotels Can Drive Revenue with Social Media
9 Feb 2010 | 12:18 pmShashank Nigam is the CEO of SimpliFlying.com, an award-winning blog on airline branding. He tweets at @simpliflying.Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. AirAsia drives buzz about its new destinations through custom micro-sites. However, most airlines (and airports and hotels) are still struggling to earn direct revenue from their social media efforts.Yet if Dell can make $6.5 million from… -
Google Buzz: The Official Demo [VIDEO]
9 Feb 2010 | 11:08 amGoogle has just unveiled its latest attempt to become more relevant in the social media space: Google Buzz. The product is integrated within Gmail and will be rolled out gradually to all of the webmail service’s users over the next few days.We’re still digesting all of the implications of Buzz (and will have more coverage throughout the day), but in the meantime, here’s the two-minute demo of the product in action both on the Web and via mobile that Google showed off during today’s press conference:This video from Google looks specifically at the mobile features of Buzz:What are your… -
BREAKING: Google Goes Social with Google Buzz
9 Feb 2010 | 10:21 amIt’s official: Google has just announced Google Buzz, its newest push into the social media foray. This confirms earlier reports of Gmail integrating a social status feature.On stage revealing the new product was Bradley Horowitz, Google’s vice president for product management. While introducing the product, Mr. Horowitz focused on the human penchant for sharing experiences and the social media phenomenon of wanting to share it in real time. These two key themes were core philosophies behind Google Buzz.“It’s becoming harder and harder to find signal in the… -
Facebook Kills Lexicon, Focuses on Analytics for Page Admins
9 Feb 2010 | 10:20 amFacebook has removed its Lexicon analytics app, blogger Steve Rubel noticed last night.Don’t know what Lexicon was? That’s OK, a lot of people didn’t; it was announced very quietly, but it was a neat tool. You could use Lexicon to see how frequently, and when, certain terms were trending in status updates, just like you can use Google Trends to do the same with search terms.For example, our own Stan Schroeder was a bit perplexed a couple years back when the word “sex” had a massive spike in usage on May 30, 2008. It was the launch day of the Sex and the City… -
7 Ways to Promote Your Offline Event Using Social Media
9 Feb 2010 | 10:10 amSusan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing.We all know about Tweetups and online events, but what about events that you didn’t specifically invite the Twitterati to attend? Conferences, meetings and parties are all events that might not have started online, but which can definitely benefit from online promotion and mention.Leverage your offline event with some smart social media marketing. Here are…
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SmartBrief on Social Media
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What can Twitter lists do for your company?
8 Feb 2010 | 10:00 pmYou need to be able to draw the right people to your Twitter account if you want to get the most out of the service, writes C -More- -
Your turn: What does the future hold for e-mail?
8 Feb 2010 | 10:00 pm-More- -
How to turn social buzz into sales
8 Feb 2010 | 10:00 pmAs social marketing matures, it's time to stop thinking solely in terms of buzz, and start figuring out how to use social too -More- -
The Oscars aim for a social revamp
8 Feb 2010 | 10:00 pmHollywood's biggest award ceremony is hoping to harness the power of social media, with the Academy launching a Facebook page -More- -
Google fights back against Facebook
8 Feb 2010 | 10:00 pmGoogle is preparing to announce the addition of social-networking tools, possibly including a status stream, to its Gmail ser -More-
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Search Engine Land
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Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”
9 Feb 2010 | 12:22 pmVarious marketers have offered advice on writing "killer" PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of "tips and tricks" may not be enough. .... -
Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare
9 Feb 2010 | 11:00 amGoogle has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that [...] .... -
30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
9 Feb 2010 | 10:34 amWe asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find [...] .... -
Liveblogging the Google Buzz Launch
9 Feb 2010 | 9:55 amGoogle is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using. Stay tuned for the liveblogging to start at 10 am or shortly thereafter…. Okay, so it’s [...] .... -
SMX West Networking Activities and Parties Scheduled
9 Feb 2010 | 7:26 amWe’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with hundreds of companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and [...] ....
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Social Media Explorer
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Viralheat Plants Stake As Affordable Social Media Monitoring Solution
9 Feb 2010 | 3:00 amThe landscape of social media monitoring solutions has always had about four tiers. There’s the mostly manual but free, the entry-level business pricing (around $100 per month), the standard (about $500 per month to start) and the expensive (“research” approaches that go into the thousands per month.) While Scout Labs made a big splash a year ago with their $99 per month price point while still offering much of the same features and functionality of the more expensive options, there has still been a gap in the market. For the small (or frugal) business that wants less manual… -
Corporate Blog Success Starts And Ends With Business Metrics
8 Feb 2010 | 3:00 amThe social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this year to follow up on a theory that your “community” or “audience” for your blog isn’t what you think it is. That, and the ultimate judge of a corporate blogging effort must be more closely tied to success metrics than making everyone feel good. As you… -
Wanna Neat Job In Public Relations?
5 Feb 2010 | 3:00 amWaggener Edstrom Worldwide is hiring a public relations account director in their Seattle office. They reached out to me with an offer to post an ad for it over there in the sidebar. As we’ve discussed before, I only accept advertising from companies whose product or service is relevant to many of you and I insist those advertisers provide me with some subject for editorial content to accompany the ad as well. The requirements gave them pause since the folks helping them with the advertising offer weren’t used to this editorial-advertising hybrid, so I decided to help them a bit… -
What Every Company Should Know About Social Media Policy
3 Feb 2010 | 3:00 amA social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance your company doesn’t have a written policy. *UPDATE* – eMarketer published a story and research on companies without social networking policies just hours after we went live with this post. 69% of American companies do not have social networking policies for… -
What Inbound Marketing Is And Why You Should Have It
1 Feb 2010 | 3:00 amI spend zero dollars marketing my business. “Marketing” in its traditional sense includes advertising, baiting media outlets with press releases and, to paraphrase David Meerman Scott, buy, beg and borrow for leads and attention. The way people find out about my business is through two primary mechanisms: Word-of-Mouth recommendations and finding me through search engine results. Word-of-Mouth, in this instance, is inclusive of people passing recommendations online. If an account manager at a public relations firm is looking for a social media consultant and asks his or her…
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PR 2.0
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The State of Social Media Around the World 2010
8 Feb 2010 | 3:09 amIf you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces and outlying settlements of our social atlas.Upon publishing the original Conversation Prism, which was the culmination of a year’s work documenting and organizing the social web by usage and conversational patterns, the world responded by creating… -
The Roles of Facebook and Twitter in Social Media Marketing
5 Feb 2010 | 4:14 amSocial Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten… -
Mobile Internet Market to Eclipse Desktop Internet
3 Feb 2010 | 4:42 amSounds like a sensationalistic headline, but if you read Morgan Stanley’s latest series of reports on the Mobile Internet, you’ll walk away with the same impression.Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction.To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers.According to the report, Apple’s iTunes + iPhone/Touch ecosystem… -
The Human Algorithm: How Google Ranks Tweets in Real-Time Search
1 Feb 2010 | 4:57 amIn 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web – dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web, but its results also include popular networks within the social Web. Between Google and Collecta, Twitter Search is starting to show its age.The opportunities… -
Who is the ME in Social Media?
29 Jan 2010 | 4:11 amGood friend Stowe Boyd recently shared a quote by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.”Indeed, quite simply many of us live life allowing specific, trusted individuals to know us in one or more of our personae. Our moral compass as well as outside influences affect how we balance our three lives. The size and permeability of our personal dividers vary in the separation of each life and resemble doors that open and close based on our desires. We nurture each individually with slight coalescence, but concentrate on…
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Social Media Marketing
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What's in a Name?
27 Jan 2010 | 12:34 pmThe iPad. Unless you were in a coma, you probably heard about the launch of Apple's new tablet. A larger version of the iPhone, at 0.5 inches thick, 1.5 pounds, $499 (base model) + a $29.99 unlimited data plan, it's pretty impressive. You can read all about the reveal and product specs over on Engadget, who covered it live.There's an interesting subplot going on here, though. The hype around the event was palpable - even the Wall Street Journal noted "Last time there was this much excitement about a tablet, it had some commandments written on it." Indeed, everyone was speculating about… -
2010 Digital Marketing Outlook
24 Jan 2010 | 8:22 amThe Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. SoDA solicited feedback from over 1,000 digital marketing executives from agency and client-side worldwide and captured some solid insights worth sharing here.There is no question that digital marketing continues its upward trend. Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of… -
Have You Got an App for That?
21 Jan 2010 | 9:21 pmIt seems that app development is where it's at in social. According to a recent eMarketer article, mobile apps for social networks - in addition to phones - are under consideration by more marketers than ever before. As you can see in the graphic below, the leading platform for an app (unsurprisingly) was Facebook, followed by the iPhone.Fewer than half invested in mobile or social apps last year, but most plan to create one this year. Lest you think that this is simply marketers chasing the latest shiny object, or the boss claiming G.M.O.O.T. ("get me one of those!"), there's some solid… -
Social Media Predictions for 2010
2 Jan 2010 | 2:35 pmI'm sure you've seen your fair share of social media predictions for 2010 by now. And while my posting is a little late, I hope I'm note treading too fine a line by waiting until 2010 hits before I make my predictions.Before I get into what I think will be worth watching this year, let's see how well I fared with the results from the predictions I made for 2009. Those included:Twitter will continue to achieve legitimacy. Check. There's no question that Twitter became mainstream in 2009. I won't rehash all of the examples, but suffice it to say that when your local news outlets are suggesting… -
Global Social Network Figures
22 Dec 2009 | 7:43 amWhen any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Whether it's local customs, language or even the device on which the networks are accessed, it's vastly different all over the world. Facebook does not rule the world.Not yet at least. ;-)The growth of social networks globally is a sure thing. The question is, where are they growing and which networks are dominant in which markets? Last year, I shared some statistics. Naturally, things have changed.Here are some interesting…
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Brand Insight Blog
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Jargon vs. the branding power of plain english.
31 Jan 2010 | 9:16 pmI had an experience in a brewpub last fall that was inspiring and insulting at the same time. Keep in mind, this Oregon, where there are more brewpubs per capita than anywhere on earth. So brands are plentiful and the competition is stiff. If you don’t like the food or the service or the beer in one, just walk around block and try another one. So a buddy and I popped into this new brewpub for a burger and beer, après golf. We were parched. The beer menu offered “craft beers” in all the usual colors and categories… a blonde, a red, an amber, a black, a pale, an IPA, etc. etc. Each… -
Disruption as a branding discipline.
26 Jan 2010 | 2:21 pmThe word for the day is Disruption, with a capital D. In our society there’s a stigma against all things deemed disruptive. When you’re in elementary school you learn to not be disruptive in class. Sit still in church and don’t disrupt the service. By the 6th grade it’s “don’t cause a scene or call attention to yourself. Don’t be different. Be the same.” Write like everyone else. Dress like everyone else. Behave like everyone else and you’ll get along just fine. That’s the message we got, and it’s the message our kids are getting. Loud and clear. Maybe that’s why so… -
Back to Basics — A working definition of Brands and Branding.
13 Jan 2010 | 5:32 pmWelcome to the new-and-improved Brand Insight Blog. I’m moving forward this week by going back… back to fundamentals and to the most frequently asked questions of all: What exactly IS branding, anyway? And why should the average business owner care? No doubt, the semantics of marketing and branding can be very confusing. Every firm, consultant, author and marketing professor has a slightly different spin on the subject of branding, and it’s easy to fall into that classic, insider’s trap… So I’m attempting to aggregate the best of them, and boil it all down to something you can… -
Branding in a skeptical world — Two Trends For 2k10
3 Jan 2010 | 10:11 pmMagazine editors and TV journalists love year-end lists. And when it’s the end of a decade, there’s even more interest in rehashing the top 10 things in every category from celebrity scandals to the most trusted brands. I prefer to look forward, and I suspect many of you are with me on that. So here are two — not ten — branding trends that will help you, right now. • The crisis of confidence and the consumer’s ultra-sensitive, internal BS meter. The last two years have not been good for consumer confidence. The banking collapse. Bernie Madoff. AIG bonuses. The automotive… -
The difference between a new product launch and the birth of a brand.
27 Dec 2009 | 9:54 pmThe Mt. Bachelor ski report for December 20th was delightfully promising: Ten inches of new snow, 18 degrees, calm winds. Not only that, the storm was clearing. Blue skies beckoned. It was the kind of day ski bums live for. The kind where they’re queued up before the first lift and you hear a lot of hollering from the forest, the glades and the cone, where the hard-core hike for fresh tracks. But for intermediate skiers accustomed to the forgiving comfort of corduroy, it posed a bit of a problem. See, all 10 inches fell in the early morning hours — after the grooming machines had…
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Marketing Profs Daily Fix
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Trending ‘Functionall’
9 Feb 2010 | 4:28 amReinier Evers founder of trendwatching.com can always be counted on to weigh in on new trends every month. As is the case with all prognosticating, there’s always the risk of being wrong. But in Evers’s case, I think he’s had considerably more hits than misses. Trendwatching’s latest caught my eye more than most. The headline screams one word: “Functionall.” The subhead: “Why simple, small & cheap appeals to all.” The definition of Functionall: Captures the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers… -
MarketingProfs B2B Forum Ramp Up: What I Have Learned About B2B Marketing
9 Feb 2010 | 3:36 amAs part of my journey in developing the content for an educational conference, in this case MarketingProfs B2B Forum, I do a lot of research. I spend a lot of time on the web looking at competitive conferences (and non-competitive conferences) as well as reading many white papers, articles and blogs. We also take seriously any feedback that we’ve gotten from the attendees at our last event and we poll the MarketingProfs community about topics they need education on through crowdsourcing, discussions on our community sites and in the form of questions sent out as tweets. But most important… -
Guest Post: The 4 Pillars Of B2B Marketing-The Lifecycle Of a B2B Campaign
8 Feb 2010 | 6:37 amBy Achim Klor SterlingKlor Communications I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion. Paul argues the 4 P’s are primarily a B2C mix. The 4 C’s, however, (Content, Connection, Communications, Conversion) illustrate the marketing mix for B2B. Sounds great, but how should B2B organizations implement the 4 C’s marketing mix into their campaigns? I would like to highlight an approach that has served our B2B agency very… -
Interview With Seth Godin: Linchpin
8 Feb 2010 | 6:21 amIn this Marketing Over Coffee brought to you by MarketingProfs: We talk with Seth Godin about his new book: Linchpin Marketing Over Coffee with Seth Godin Direct Link to File Show length 23:30 00:52 What’s Linchpin about? 02:30 How do entrepreneurial linchpins fit in to large organizations? 05:40 Who are the artists? 06:55 Can you get beyond Dunbar’s Number? Gary V. is using Twitter to add two zeros. 08:10 What is The Resistance? What is Emotional Labor? 11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship. 14:16 Is there any future for mass media… -
How To Build a Brand Internationally
5 Feb 2010 | 6:21 amCongratulations! Your company is successful locally, and now you want to share what you do with the world. In many ways, the process will be like re-starting your business. Many of the activities you performed to launch your initial business are the same you will employ in each of your new international markets. However, much of your time will be spent translating (literally and figuratively) to ensure you are locally relevant to your new customers. A Brand = A Reputation The term “brand” can be confusing. Think of a brand as a reputation. Building a reputation in any new market…
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Social Media Consulting and Strategy by a Social Interaction Design Specialist
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The socially-mediated NYTimes: What would interest the reader?
9 Feb 2010 | 11:45 amThe New York Times has just published an interesting piece on why readers email articles. The research (Social Transmission and Viral Culture) was conducted by Jonah Berger and Katherine A. Milkman of the University of Pennsylvania's Wharton School. In the Times article, Will You Be E-Mailing This Column? It's Awesome, author John Tierney summarizes some of the study's surprising conclusions.According to Tierney, the study examined reasons behind which articles are emailed most by readers. It addressed questions like "Do people prefer to spread good news or bad news? Would we rather… -
SXD: The construction of objective relations and operations
5 Feb 2010 | 5:46 amThis piece has been adapted from a white paper I have in progress on the social web and social media. The paper concerns the deep relationality of social media. This is an excerpt on the construction of relations.ConnectionsThe world of the web is built on data that has neither fixed position nor place in terms of physical reality, but which exists by dint of its accessibility. This world of information available as you go, on an "as needed" basis, is constructed out of links. Because it depends on links for its reality and availability, it is deeply relational.All relations are constructed… -
News and speed: are we better informed?
3 Feb 2010 | 9:44 amThe acceleration of news delivery towards its degree zero — instantaneity — is inevitable. It belongs to the very concept and reality of news itself. The newest news is the news that just arrived now. No news could be sooner, or faster, than this news now. Now is the zero point of news. When it comes to news, realtime is just another way of saying Now.News seeks ever faster speeds. "This just in" announces new news, redundant as it may sound. Our culture, for better or worse, places a high value on the novelty of news, the newness of news. Call it the "newsworthiness of now." As… -
Algorithmic authority: critical reflections
2 Feb 2010 | 10:35 amIn a post late last year on algorithmic authority, Adina Levin compares and contrasts the relevance of social selections and recommendations made in Google and Facebook. She raises the question of the algorithm's capacity to approximate human preferences.On Facebook's Friend recommendations and use of social algorithms to surface relevant news, a topic of discussion at the time, she writes: "Louis Gray writes that this approach caused him to miss the news that his sister, who'd been regularly posting updates, had had a new baby."In human affairs, and friendships in particular, algorithms are… -
On the private/public distinction, publicy, and sociality
1 Feb 2010 | 11:03 amI am late to the discussion about privacy sparked by Facebook's decision to go public (so to speak). A good many points have been raised by Zuckerberg's claim that times have changed, including reflections on privacy, identity, publics, and sociality. Stowe Boyd has a new term for this: publicy. Tim Leberecht's reflection on sociality is worth note. And Adina Levin points out some of the points raised by Stowe in a post on boundary formation. But rather than offer my position on privacy, I'd like to say a few things about the whole private/public distinction. I think that if the…
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Chris Garrett on New Media
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How to Sell More From Your Blog (Blog Critique: Steven Aitchison)
15 Jan 2010 | 3:54 amSteven Aitchison has a strong blog. Most people would regard his site as a success (in fact he claims it as the “biggest personal development blog in the UK) .. It looks good (using a slightly customized Thesis install) Steven is a good writer therefore the articles are excellent (in fact freelance writing is one of the services Steven offers) He has a large blog and email audience, with nearly 7k RSS subscribers alone (dwarfing some blogging and internet marketing blogs) Traffic is very healthy, and growing (again, dwarfing some blogs that provide traffic advice) Comments are plentiful… -
Why Positive Thinking Doesn’t Work for You and How to Fix it
11 Jan 2010 | 10:42 amI was reminded on Twitter by a quote how life coaches and gurus often talk about how sports people visualize victory. They say if you use positive visualization, then your outcome will improve. Then there are the people who tell you that if you use the “Law of Attraction”, that is if you ask the universe for something, and you believe, then what you ask for will come to you. The problem is, for most people, experience does not match what they are taught. And that sucks. In the headline I make a promise that you can make positive thinking work. How? Let’s look at this… -
Defeating Procrastination: Become a Finisher
6 Jan 2010 | 3:58 amAnalysis paralysis is just one of my procrastination challenges. A couple of other things have caused me to have to make an effort with my productivity. See if they are familiar to you and your own productivity issues: I have a compulsion to fix things I never think I have done enough Do you have the same problems? The mission here is to go from someone who is never happy with their work, never quite complete, to being someone who finishes and moves on. I have managed it (with a great deal of effort on occasion), and so can you. My big ah-ha moment came when I realized what I was seeing when… -
Go Beyond Blogging in 2010
31 Dec 2009 | 5:16 amYou might have already seen some of my fellow bloggers talking about this product. So much that I actually avoided posting about it because I felt with my Authority Blogger launch you might have gotten sick of hearing me toot my horn, until Michelle gave me an email bottom-kicking … So here I am telling you about it. beyond-blogging is an ebook by two friends from the blogosphere, Mike and Nathan. Both very cool guys, and judging from the names they managed to get to agree to interviews, very persuasive. What they have done is grilled a whole bunch of successful bloggers to find out why… -
Win SEO Audits and Advice from DynamoAsh
4 Dec 2009 | 1:55 amWin Free SEO Consulting If you want lots of free traffic then you are going to need to get your Search Engine Optimization sorted. Most of us are not SEO gurus so we try our best and see what happens. That can never compare with the advice of a true “battle hardened” SEO veteran. Good news everyone! DynamoAsh is offering chrisg.com readers a great set of SEO consulting prizes One grand prize winner will get a full Advanced SEO Audit where Ash will analyze your site and then give you all the advice you need to get your Google on! Two randomly selected blog commenters or Twitter…
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Buzz Marketing, Creative Thinking and Personal Branding Like a Rock star
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Your Web Content Blues
1 Feb 2010 | 12:26 pmLet’s talk content… Whether it be email content, blog content, articles, videos, newsletters, sales material… everything is content, and without content, the Internet is a hollow, empty space filled with links that go nowhere… We all know how crucial it is, but it can be a pain in the butt to create. What’s more, people say you [...] -
The Ultimate Myth Busters Quiz
28 Jan 2010 | 7:46 amHere is a quick and fun quiz you can take to see just how smart you really are. Go here to discover the 11 Deadly Myths: DeanHunt.com/Myths -
How-to Get More Clients, More Profits and More Success
25 Jan 2010 | 3:15 amHow is it that some people are able to become almost overnight success stories in their industry? How come some people can reach a level of visibility in their niche that they are deemed “famous” and an “authority”? And most importantly, how come many professionals, freelancers, coaches, authors and business owners work their ass off, do everything [...] -
When Social Proof Meets Passion
21 Jan 2010 | 5:04 amSocial proof is one of the most powerful factors in marketing… if you have never heard of social proof before, it is the reason you are drawn to a crowd, the reason you don’t like to go into an empty restaurant, and the reason you want the same gadgets as your friends. I just stumbled across [...] -
The Real Joys of Teaching Others
20 Jan 2010 | 10:41 amI love teaching and helping others… so you can imagine my joy when I saw this inspirational beat poet talk about “what teachers really make”. Enjoy
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B.L. Ochman
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Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
7 Feb 2010 | 8:05 pmOld Spice was the laughing stock of Social Media Week New York when I showed this horrific photo from their lameass Residue is Evil campaign. Time Warner was close behind on the lousy campaign laugh meter. As I noted back in August 2009: "Ok, I'm not a 18 to 25 year-old man, so I'm not the demographic for the Old Spice Deodorant's Swagger contest. Nonetheless, I've never seen a more confused, obtuse, badly designed contest than the one that starts on this annoying page and gets weirder and harder to use from there. They've included their slickly produced commercials as examples, which rather,… -
Toyota: Way too little, way too late & what they should have done
7 Feb 2010 | 9:26 amThe Daily Show With Jon StewartMon - Thurs 11p / 10c -
#socialmedia Tweet Chat #45 - The fear factor: Shift Happens
2 Feb 2010 | 8:05 pmI am immersed in Social Media Week New York, and wanted to share some of the highlights of my travels today. The theme of the day: Shift happens. Tweet Chatting with Borders Free WiFi Since there was no wifi at the new media conference I was covering today, (!?) I ended up at Borders, where the coffee was great, and the wifi was free, (thank you Borders!) so I could host the 45th edition of the hour-long weekly Twitter Social Media chat, produced by hashtagsocialmedia.com's Marc Meyer and Jason Breed. Just about everyone who's anyone in emerging media has hosted and/or participated in the… -
Thistle Farms: Marketing With Hope, Love & Social Media
31 Jan 2010 | 7:31 pmSometimes, the use of social media is a rather frivolous afterthought in marketing campaigns. In the case of Magdelene House and Thistle Farms, hope, love, and social media sell redemption. Let them show you what social media really can do. Last week, I went to a house party for Thistle Farms, a non-profit business operated by the women of Magdalene House, a two-year residential program for women who are recovering from sexual abuse, violence, and life on the streets, and who have paid dearly for their past. The party was held to celebrate the start of Magdelene's 10-city tour of prisons,… -
2010 Social Media Week NYC: My Schedule & Recommended Events
31 Jan 2010 | 6:27 pmSocial Media Week NYC kicks off Monday and scores of events - almost all aimed at newbies - are planned. I'm speaking at three events this week - one online and two at the Roger Smith Hotel. Details are below along with several other events that look interesting. Where I'm speaking 1- Social Media Tweet Chat Tuesday, Feb 2 noon-1pm EST on Twitter I'll moderate a conversation on Twitter about the business of social media. These Twitter chats have been moderated by a stellar array of social media luminaries including my friends Scott Monty, Ann Handley, Shel Israel, Charlene Li, Brian Solis,…
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Online Marketing Blog
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Two Biggest Advantages of Small Businesses SEO
8 Feb 2010 | 4:00 amWith search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each. Creativity as a search marketing advantage Large = more risk management – Small = creativity/individuality can… -
5 Ways to Show Digital Assets a Little Respect
5 Feb 2010 | 5:00 amDon't ignore digital assets in your optimization efforts Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now). Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web. To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital… -
BIGLIST Update: SEM Blog Reviews Snarky Edition 020410
4 Feb 2010 | 4:13 pmWelcome to the newest BIGLIST review of Search Marketing Blogs. We have a little bit of everything today ranging from Chinese focused PPC to the World’s Greatest SEO to a steaming pile of SEO Bull$#*t. Enjoy! If you think your blog deserves to be included, then write a compelling and maybe humorous comment below. We’ll almost certainly ignore it but you never know. The SEO blog design recognition for this week’s BIGLIST update goes to a newer blog from an experienced search marketer: SEO Mofo. I like the clean, yet colorful (and irreverent) design of this blog by… -
2010 MarketingSherpa Social Media Marketing Guide
3 Feb 2010 | 9:00 amOne of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa started conducting research and publishing a Benchmark Report on social media marketing. The new Social Media Marketing Benchmark Report was recently released and I’ve had a few days to take a look and will provide a review for our readers. As you can expect, this guide is a “meaty” 250 plus pages of research, charts &… -
Upcoming TopRank Social SEO & PR Events
3 Feb 2010 | 4:00 amOur team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can be executed more efficiently and marketing programs that can adjust to persistent change. Hopefully you’ll find an event below that fits your needs. Feb 9, 2010 Webinar: Secrets to B2B Marketing Success TopRank, along with our client Marketo and…
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Social Media Rockstar
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The Dangers of Social Media Imbalance
25 Jan 2010 | 4:57 pmSocial media is quietly forcing an integration of “work” vs. “play” into the mainstream business culture. Networking and socializing used to be quarantined into special times and locations – like conferences, power lunches, and parties. But now virtual cocktail hour and watching cool videos have been integrated into our desktop, inbox and phone with apps and constant reminders that keep us distracted connected. Social media is forcing an integration of work and play, in business. image: Mike Oleveri & Rev. Xantos Some companies, consultants and HR… -
VIDEO: A Brief History of Social Media
28 Dec 2009 | 1:36 pmHere’s a video of a short presentation I did on the history of social media. It traces the evolution of social media back from phone phreaking in the 1950’s, to the BBS’s and online services of the 80’s, to the real-time mobile web and social collaboration tools of today. If you’d be willing to take a second to rate the video on YouTube, I’d really appreciate it! -
3 Core Principles of Social Media Productivity
22 Dec 2009 | 2:38 pmThis is a guest post by Chris Goddard from Affilorama.com – an affiliate marketing training site. Technology has a habit of embedding itself in our lives – so much so that we start working by its schedule, rather than by our own. Unfiltered, social media can be too much to handle! image: theVanCats There isn’t a single application or service that, in my mind, does an excellent job of aggregating multiple social feeds into one manageable interface. (Sorry FriendFeed fans… but I’ve never been satisfied with you!). Hopefully one day there will be, but for now we have to rely on… -
Why Narcissistic Personality Disorder Loves Social Media
8 Dec 2009 | 7:04 pmSpend any length of time in the social media scene and you’ll almost certainly encounter a person with a severe character flaw called Narcissistic Personality Disorder (NPD). The psychiatrists’ DSM manual describes it as “a pervasive pattern of grandiosity, need for admiration, and a lack of empathy.” Narcissists (NPD people) are excessively preoccupied with personal adequacy, power and prestige. Everyone has some need for attention, but NPD people are pathologically obsessed with it. Joe Pesci’s character in Goodfellas is a perfect example of malignant… -
11 Ways to Get More RSS Subscribers
16 Nov 2009 | 6:48 pmOne year ago, I started this blog with the goal of improving my writing skills and also my connections in the social media world. I also wanted to practice creating viral content. Out of 48 posts, 12 of them (25%) went viral and got over 200 retweets. Near the end of my first year I had about 2000 RSS subscribers – a modest number. There were an average of 9900 monthly unique visitors, with a peak in April of 16,894 unique visitors. While some people have figured out how to get blog subscribers much more quickly, I was more successful than with my other blog – which only got…
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Denver Post: News: Breaking: Local
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Lighting dog poop on neighbors porch yields arson charge in Greeley
9 Feb 2010 | 12:00 pmDon't try to place flaming dog poop on the front porch of your neighbor. That little stunt has landed a University of Northern Colorado student in deep doo-doo in Greeley. -
Defendant takes stand in Steamboat Springs "Margaritaville" fatal assault case
9 Feb 2010 | 9:00 amSTEAMBOAT SPRINGS — Eduardo Capote took the stand as the final witness in his own defense Monday, bringing an end to the fifth day of testimony in the Steamboat Springs assault trial. -
Pinnacol deal moves forward; Morgan Stanley to broker "separation"
8 Feb 2010 | 6:24 pmGov. Bill Ritter's office is moving forward with a deal that would cut Pinnacol Assurance, the state-chartered worker's compensation fund, free from almost all state control in exchange for a payment that could mean hundreds of millions of dollars. -
Man survives 3 days in snowbound SUV
8 Feb 2010 | 5:21 pmAn Indiana man survived three days in his SUV that was stuck in deep snow in the Rio Grande National Forest before he managed to make his way to a road Sunday morning and get help. -
Overnight cold expected
8 Feb 2010 | 2:07 pmSnow is predicted to decrease over the Front Range as the afternoon progresses, with only a 20 percent chance of isolated flurries, the National Weather Service reports.
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TheDenverChannel.com - Local News
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Brrr For The Morning, Bright For The Afternoon
9 Feb 2010 | 12:09 pmSnow totals ranged from 2-5 inches across the metro with higher amounts in the foothills. -
Front Loader Odor
9 Feb 2010 | 11:48 amMany homeowners discover an offensive odor plaguing their front loading washing machine. -
Family: Body Of Missing Colorado Springs Man Recovered In Haiti
9 Feb 2010 | 11:48 amAuthorities confirmed Tuesday that the body of Colorado Springs freelance photographer missing since Haiti's magnitude 7 earthquake has been recovered. -
Toyota Recalls 437,000 Priuses, Hybrids Globally
9 Feb 2010 | 8:45 amToyota is recalling 437,000 Prius and other hybrid vehicles worldwide to fix brake problems -- the latest embarrassing safety lapse at the world's largest automaker. -
Tax Benefits Boost Molson Coors Profits
9 Feb 2010 | 8:00 amMolson Coors Brewing Company's fourth-quarter profit more than doubled because of favorable tax benefits, even though it sold fewer beers.
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Denver News
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Valentine's Day Packages in Denver
9 Feb 2010 | 4:49 amLooking for something to do this Valentine's Day? In Denver, there are plenty of romantic packages to enjoy while taking in the scenery of the Mile High City. -
February 2010 North Denver News
8 Feb 2010 | 8:36 pmAn era ends in North Denver. Councilman Rick Garcia will leave his city council post sometime this month, as President Obama has appointed him to a regional post with the Housing and Urban Development Department. -
Assault on 6XX S. Raleigh Street, Denver, Co
8 Feb 2010 | 12:20 pmOn February 7, 2010, at 2:30 a.m., Denver Police received a call of a fight with injuries at 675 S. Raleigh Street. -
166,000 Denver votes in a lock box, Mr. Mayor?
8 Feb 2010 | 4:21 amDenver's inactive voter list has l66,000 names , more than any Colorado county, double the number of Jefferson and almost triple the number of Arapahoe and Adams. -
Denver Sheriff Department's Top Man To Step Down
7 Feb 2010 | 8:17 pmThe top man in the Denver Sheriff Department has announced he is stepping down after 32 years with the department.
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Denver Business News - Local Denver News | Denver Business Journal
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Home sales down, but prices up
9 Feb 2010 | 10:56 amSales of existing homes in metro Denver were down 4.7 percent in January compared to the first month of 2009, but the average price homes sold for was up 11.6 percent, according to Metrolist Inc. data released Tuesday. -
Toyota recalls Prius cars
9 Feb 2010 | 10:52 amToyota says it will recall about 437,000 Prius cars, easily the best-selling hybrid worldwide. -
AlumiFuel subsidiary sells 1st products
9 Feb 2010 | 10:11 amA subsidiary of AlumiFuel Power Corp. has taken its first order for its portable system to inflate weather balloons with hydrogen, the Colorado company said Tuesday. -
IAS: Denver-area home prices down 4% in 2009
9 Feb 2010 | 9:41 amMedian home prices in metro Denver fell 4 percent in 2009, and were down 5.6 percent in the city of Denver itself, according to a report Tuesday from Integrated Asset Services LLC. -
Molson Coors profit soars in Q4 on tax change despite weak sales
9 Feb 2010 | 9:00 amMolson Coors Brewing Co. Tuesday reported sharply higher profit in the fourth quarter, but the gain came on a tax change that overcame weak sales volumes. (TAP)
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Management IQ - BusinessWeek
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Toyota: Sorry Seems to Be the Easiest Word
5 Feb 2010 | 11:50 amAkio Toyoda, President of Toyota Motor Corporation, has apologized for his company’s debacle surrounding design flaws with various car models. Should we praise someone who does what he or she is ethically required to do? -
Davos: Recovery, Uncertainty and Governance
2 Feb 2010 | 7:34 amMy initial impressions of Davos 2010 was that the three dominant themes were recovery, uncertainty and governance. The early focus was on the speed and pace of recovery; the uncertainties of when to end the fiscal stimulus packages, the ongoing trade imbalances and the threat of currency revaluations combined with the urgent need to reform the financial sector. -
Coming Down from Davos
2 Feb 2010 | 6:18 amI’m writing this blog as I come back down from Davos 2010: literally, in terms of the journey back down the mountain to Zurich; metaphorically, in terms of coming down from the high and inevitable buzz one gets from this unique event. -
Davos: Business Leaders Focus on 5 Sustainability Themes
29 Jan 2010 | 1:40 pmAs I write from the World Economic Forum, having attended an event with some of the UN leadership and CEOs from various sectors, I’m further reminded of the growing prominence of sustainability issues in both core business strategy and mainstream geo-politics. This was was barely thinkable even five years ago. -
Global Problem Solving? Stephen Harper Defends the Status Quo
29 Jan 2010 | 9:35 amAlthough Prime Minister Stephen Harper’s speech on Thursday in Davos was received well, many of the delegates that I spoke with told me they thought Harper’s vision was too blinkered.
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Branding Strategy Insider
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Brand Protection in a Global Market
8 Feb 2010 | 9:10 pmNot long ago, brand owners could take comfort in the intrinsic barriers hampering black marketers. While most large cities have places known by its dwellers to be sources of cheap goods of dubious origin, consumers have to consciously decide to explore these markets in addition to or in lieu of conventional establishments. Canal Street in New York’s Chinatown is a well-known example. The street is lined with densely packed shops offering watches, purses, and other luxury items at prices that are corruptively low. Until relatively recently, these markets did not pose a significant… -
Brand Messaging: Visual Over Verbal
7 Feb 2010 | 9:10 pmIn a song, what's more important, the words or the music? I think most people would agree that the music is more important. Take "Moon River," first sung by Audrey Hepburn in the movie "Breakfast at Tiffany's." The song itself won an Academy Award for composers Henry Mancini and Johnny Mercer, one of four won by Mercer. Later, Andy Williams adopted "Moon River" as his theme song. Here is the first verse. Moon river, wider than a mile I'm crossin' you in style some day Old dream maker, you heartbreaker Wherever you're goin', I'm goin' your way Johnny Mercer, in my opinion, was the best… -
Brand Naming Origins: Academy Awards 'Oscar'
4 Feb 2010 | 9:05 pmIt’s Academy Award season again, and movie buffs everywhere await the results of the annual competition. So how did Hollywood's beloved Oscar, the 8-pound gold statuette get its name? Most awards nicknames have obvious sources. For instance, The Tony Awards on Broadway are nicknamed in honor of actress/director Antoinette Perry, who died in 1946. The Tony Awards began the next year. The Grammy Awards, given by the National Academy of Recording Arts and Sciences, are a diminutive of "gramophone,” coined way back in 1887 to describe a device to record and reproduce sound. -
Legal Influence And Marketing Decisions
2 Feb 2010 | 9:26 pmLawyers are retained to minimize legal exposures and risks. Marketers are employed to sell more stuff. This is oversimplified but generally true. Lawyers can help marketers better understand trademark law, trade dress, copyright law, trade secrets and false or deceptive advertising.Companies vary quite a bit in the power afforded their attorneys. Most use them to deal with corporate legal issues and agreements and contracts. At Hallmark, I was advised by my boss, a corporate officer, that legal advice was just that, advice. He recommended that I seek legal advice when appropriate but that I… -
How Color And Flavor Names Affect Choice
1 Feb 2010 | 9:00 pmIs Moody Blue a better name for a flavor than Glacier Freeze? How will consumers react to a color named Razzmatazz instead of Bright Orange? And what’s wrong with good old Fire Engine Red? Two marketing professors have been studying these shades of meaning and publishing provocative papers on color-coding and what it does to buyers’ expectations. So we went to Barbara E. Kahn (at Wharton School, University of Pennsylvania) and Elizabeth G. Miller (at Boston College) for some answers. Q: Is there anything wrong with good old “Fire Engine Red” to identify a nail polish? We find in…
