After four editions of the IPL that went successfully for advertisers, the last one saw a decline of 40% in average viewership from 5 to a little over 3 in TRP ratings. With 160 mln viewers expected this year again across the 70 odd matches, the sponsors may not lack visual display opportunities but add on advertisers esp those who pay match day list prices may not be willing to keep the budget for IPL5. that’s still 5 mln people per game in this countruy of 1.1 bln with 500 mln Tv Sets (300 mln TV households ) Global sports brands like the Superbowl will also be looking at lower aud…

