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Most Topular Stories
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The content marketing explosion [infographic]
Holy Kaw!9 Feb 2012 | 4:44 am -
How to be Intentionally Happy
PickTheBrain | Motivation and Self Improvement| PickTheBrain | Motivation and Self Improvement8 Feb 2012 | 9:27 pmWhat makes you happy? Money? The newest iPhone? The good health of your family? A promotion at work? Some interesting work by University of California, Riverside researcher Sonja Lyubomirsky not only suggests where our happiness comes from, but shows how to get more of it. Pieces of the happiness pie Dr. Lyubomirsky proposes that there are three components to happiness: A genetically-based “happiness set point” Life circumstances Intentional activities and practices. She has broken these three areas into percentages regarding how much they are responsible for your happiness. Although the… -
Inaccurate labels and why we need them (and need to improve them)
Seth's Blog9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How to Succinctly Report a Blog Issue to Tech Support
@ProBlogger8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
How to Recover From a Social Media Hangover
Copyblogger9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to…
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Holy Kaw!
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The content marketing explosion [infographic]
9 Feb 2012 | 4:44 amVia Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment » -
8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at… -
5 explanations of why teenagers act the way the do
8 Feb 2012 | 11:22 pmUnderstanding the teenage mind could be a life's work. For those of you who don't have that kind of time, however, Mental Floss gives five things that could explain the mind of the teenager. For example, parents, have you ever wondered if your teenager is somehow getting dumber? Parents of teens often wonder what happened to the bright child they used to have. How can someone go from getting A’s to getting C’s when they seem to be doing the same amount of work? Once again, changes in the brain are to blame. While the merits of IQ tests are debatable, scientists used to think IQ… -
Surviving the loss of a star employee
8 Feb 2012 | 11:16 pmSome groups have stellar members who carry the team. That's all well and good until that member leaves. Then what? This Smartblog video will help you answer that question: Full story at Smartblog on Leadership. Top news for leaders. Permalink | Leave a comment » -
Disneyland circa 1957 [video]
8 Feb 2012 | 11:14 pmThis video was shot in 1957, less than two years after Disneyland had opened. The footage is newly restored and ready to take you to the happiest place on earth as it was in its early days. Full story at Mental Floss. All the top Internet videos in one place. Permalink | Leave a comment »
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PickTheBrain | Motivation and Self Improvement| PickTheBrain | Motivation and Self Improvement
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How to be Intentionally Happy
8 Feb 2012 | 9:27 pmWhat makes you happy? Money? The newest iPhone? The good health of your family? A promotion at work? Some interesting work by University of California, Riverside researcher Sonja Lyubomirsky not only suggests where our happiness comes from, but shows how to get more of it. Pieces of the happiness pie Dr. Lyubomirsky proposes that there are three components to happiness: A genetically-based “happiness set point” Life circumstances Intentional activities and practices. She has broken these three areas into percentages regarding how much they are responsible for your happiness. Although the… -
How to Use Diet and Exercise to Naturally Treat Your Depression
7 Feb 2012 | 9:58 pmLet’s face it. Depression is daunting, but so are some of its treatments. SSRIs, MAOIs, TCAs, SNRIs, nerve or magnetic stimulation, seizure therapy, and even neurosurgery are available to battle depression. For the most part, drugs and intensive medical therapies are only necessary for severe or persistent cases of depression that cannot be resolved in talk therapy or by means of other alternate therapies. If you have recently been diagnosed with depression, if you suffer from a mild form of depression, or if you would like to consider reducing your dependency on depression medications,… -
5 Self Help Books That Might Just Change Your Life
6 Feb 2012 | 10:56 pmSelf-Help: the act of helping or improving yourself without relying on anyone else. Luckily for us, there is a large selection of self-help literature written by truly remarkable authors. These authors share personal experiences from their own successful careers or interview others who have unlocked secrets of happiness and achievement. Stopping by your local bookstore or Amazon for a self-help title can be a bit intimidating! So we’ve handpicked five great reads to jump start your journey to the richer life: The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of… -
It’s Never Too Late To Learn Anything
5 Feb 2012 | 9:47 pmI have a group of ladies who are beginner to intermediate level snow skiers that I teach each week for eight weeks during the winter. When we were sitting on the chairlift, we saw some of the little kids below who were fearlessly zipping down the slopes. These kids must have been anywhere from four to six years of age. Some of the ladies remarked how they wished they had started snow skiing at the same age of these little kids. They claimed that the kids seem to have no fear unlike them, struggling adults. When the kids fall on the snow, they just get up again and laugh it off. This is in… -
The Secret to Waking Up Early
4 Feb 2012 | 1:26 amHaving troubles waking up early in the morning? Always snoozing until the last minute? Often late to work? Well, then you should learn the secret of waking up early. It’s all about the motivation. It is always easier to make an effort when you are really motivated. So, if you want to become an early riser after years of being a night owl, all that you need is to find a good reason to get up early in the morning. Think of the things you always wanted to do but never had time for. Imagine you can find the time needed every day. Just be smart and use your mornings for that. Do something…
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Seth's Blog
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Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect… -
In search of a timid trapeze artist
5 Feb 2012 | 2:01 amGood luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in a revolution. Gather up as much speed as you can, find a path and let go. You can't get to the next rope if you're still holding on to this one.
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@ProBlogger
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How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of… -
Six Steps to Make Sure Your Site Is Ready to Go Viral
6 Feb 2012 | 6:00 amThis guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Wow! And then I took a… -
How to Handle Criticism: a Practical Guide
5 Feb 2012 | 12:03 pmImage by Stuart RichardsAs bloggers, each of us has to deal with criticism. Blogging is a very public activity—almost all of us has the goal of gaining readers to our blogs—and the more people you reach, the more likely it is that you’ll hear criticisms. “You’re wrong…” “How can you say that? You don’t know what you’re talking about.” “I couldn’t disagree more…” “This is the last time I read this blog!” These are just some of the criticisms bloggers regularly face—I’ve received versions of…
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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Write to Done
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Eight Simple Tips for Editing Your Own Work
9 Feb 2012 | 12:03 amA guest post by Ali Luke of Aliventures.com One key factor that separates mediocre writers from good ones (and even good from great) is the quality of their editing. If you’re working for a big magazine or publishing house, you’ll have an editor who goes through your work, checks for any clumsy or ambiguous phrasing, and fixes any typos – but if you’re working on your first novel, or publishing posts to a blog, you’re almost certainly going to be on your own. It’s hard to edit your own work. You might end up skipping editing altogether because you hate it – or you might spend… -
The Biggest Mistake Most Writers Make
6 Feb 2012 | 12:05 amA guest post by Sean Platt of GhostWriterDad.com. Not having a website or blog to call their own is one of the biggest mistakes a modern writer can make. It’s shocking how many writers make it anyway. Perhaps it’s the abundance of free solutions that lull writers into the false belief that they’re building something with long term, sustainable value, when the truth is they own nothing at all. From social media hot spots such as Twitter and Facebook, to Web 2.0 properties like Tumblr and Posterous, writers can easily find free solutions that will allow them to easily hop online and get… -
Know Thyself. 7 Truths About Writers
3 Feb 2012 | 4:07 amA guest post by Joanna Penn from The Creative Penn, one of the Top 10 Blogs for Writers Claiming the word ‘writer’ for yourself can be a big step. You may have been writing all your life but do you actually call yourself a writer? Know Thyself was inscribed on the ancient Greek temple of Apollo at Delphi. People would go there to seek knowledge of the future or to find revelation about themselves. The words were a reminder that the first step to truth is to look inside. Fundamentally, writers write, they put words onto a page or screen. But there are other aspects to writers. Do you… -
A Radical Approach to Launching a Book? Interview with Danny Iny of Firepole Marketing
30 Jan 2012 | 3:19 pmDo you plan to write a book at some point in the future? Writing a book is a big challenge. But there is another hurdle at the end: you have to launch your book. Danny Iny of Firepole Marketing came up with a radical strategy of creating and launching a book when he created Engagement from Scratch. Read about his new strategy in this no-holds-barred interview with Mary Jaksch: Q: How did you come up with the idea for the book, “Engagement from Scratch”? A: It started with my own experience building Firepole Marketing, which I started really working on about a year ago, in… -
Is Your Writing Career Missing This Single Most Crucial Element?
26 Jan 2012 | 4:10 amA guest post by Josh Sarz of Sagoyism I read a story a while back about a farmer who was sowing seeds by hand. He would bring his pouch of seeds, go out and start sowing. The farmer threw the seeds everywhere. At first, one would think that he is losing so much because he throws handfuls of seeds on the ground. To the extremely hungry, those seeds could make a decent meal. Why would he be throwing them away like that? But when you look at the big picture, the farmer really does lose handfuls of seeds, but in time he gains bounties more. I was reminded of this story when I was out fishing with…
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David Risley dot com
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Reality: Click-Through Rates On Banners Suck. What To Do?
8 Feb 2012 | 9:10 amBanner ads continue to be the de facto way to make money with a blog – or so it seems. But, the headline says it all: click-through rates on banners are typically pretty horrible. This has an effect on everybody involved: Advertisers get increasingly more desperate to make their ad campaigns work, which leads to lower pay-outs, more annoying banners, etc. The end users end up being barraged with ever-increasing amounts of ads, thereby leading them to be even MORE likely to dismiss them. The blogger, looking to generate some revenue, ends up making less money with more ads. The Problem… -
Why Periodically Deleting Email Subscribers Makes Sense [Subscriber Re-Engagement]
6 Feb 2012 | 8:12 amWhat if I told you it might make sense to delete a bunch of email subscribers from your email list? Would you think I was nuts? Well, let me explain why it isn’t nuts. And, in fact, it might be something you want to do on an annual basis. Engagement > Numbers Simply put, the number of email subscribers who are actually paying attention to you and act on what you say…. is FAR more important than the size of your list. I’d rather have a list of 1,000 people who open every email I send them than a list of 50,000 who mostly don’t open my emails and just send my stuff to… -
Weekly Round Up: Google Hates Your Blog?
3 Feb 2012 | 12:30 amAs I do each Friday, I’ll share some of the cool stuff I came across around the blogosphere in the last week. This week, we have the 10 commandments, Google hatin’, one HUGE list post from handome Chris Brogan, and some of what’s happening over on Pinterest. Let’s get going… How to Make Skype Play Nicely with Google Voice This was a purely geek post that I shared earlier in the week. Not so much about marketing. But, hey, I’m a geek. Plus, I’m a big fan of using cheaper, cloud-based alternatives where possible. Why even have an office phone these… -
6 Uncommon Techniques For List Building
1 Feb 2012 | 10:30 amA lot of great questions have come in for the “20 Questions” webinar next week. Make sure to RSVP for it. We all want to build up our email lists and get more subscribers. And the common way to go about that is to offer an “ethical bribe”, or “free giveaway”. And, in almost all cases, this ends up being an ebook. In some niches, an ebook is still a rather novel idea. However, in a growing portion of the Internet, free ebook giveaways are getting so common that the effectiveness of the offer has dropped a lot. Of course, much of this comes down to how well… -
20 Questions: Send Me Your Blogging/Marketing Question, I’ll Answer It On A Webinar
31 Jan 2012 | 6:31 amSeveral months ago, I did an open, public Q&A event on GotoWebinar. The idea was simple… Take 20 questions beforehand, and prepare an entire presentation where I do nothing but answer those 20 questions. The questions can be anything related to blogging, social media, marketing, copywriting, videos, tech stuff – whatever. So, I’m going to do this again. And I’m inviting you to submit a question (or more than one) to me for inclusion on the webinar. I’d ask that you include your name, your city/state, and your blog URL. If you leave me your blog URL, I just…
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You Quoted - Motivational, Inspirational, Famous Quotes
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If you believe that some day it’s going to happen
6 Feb 2012 | 8:25 pmIf you believe that some day it’s going to happen, some day it probably will happen. You just have to make sure you’re there when it’s happening, and ideally you’re at the front of the parade, and the principle beneficiary of when it happens, but it’s not a kind of thing where you just sort of sit back and wait. Steve Case Note: There is a rating embedded within this post, please visit this post to rate it. -
When the winds of change blow
6 Feb 2012 | 8:20 pmWhen the winds of change blow, some people build walls and others build windmills. Chinese proverb Note: There is a rating embedded within this post, please visit this post to rate it. -
For me life is continuously being hungry
29 Jan 2012 | 2:00 pmFor me life is continuously being hungry. The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer. Arnold Schwarzenegger Note: There is a rating embedded within this post, please visit this post to rate it. -
An ambitious horse
29 Jan 2012 | 1:58 pmAn ambitious horse will never return to its old stable. Chinese Proverbs Note: There is a rating embedded within this post, please visit this post to rate it. -
When one experiences truth
29 Jan 2012 | 1:54 pmWhen one experiences truth, the madness of finding fault with others disappears. Goenka Note: There is a rating embedded within this post, please visit this post to rate it.
