Forget that trademark zombie shuffle; we’re all in serious trouble now that they’ve jumped on (or over) the parkour bandwagon. Feel free to start flipping out right about…now. Full story at YouTube via Geekosystem. They’re gonna get ya.
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Most Topular Stories
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The flipping dead: Zombies do parkour
Holy Kaw!21 May 2013 | 7:11 pm -
The Saturday Evening Post Finally Comes To iOS, With Help From Yudu
TechCrunch21 May 2013 | 6:14 pmThe Saturday Evening Post has a prominent spot in the history of American magazines. It’s where artist Norman Rockwell made a name for himself, and it has published classic American authors like Edgar Allan Poe and F. Scott Fitzgerald. But if you had no idea that it was still around, you’re not alone — the magazine’s technology director Steve Harman said that many people “are surprised we’re still publishing.” Yes, it is still putting out a magazine every two months, with a circulation of about 350,000. Subscribers are mostly in their 50s, but The Post is… -
Xbox One Photo Gallery: A Close-Up Look At Microsoft's Shiny, Shiny Future Of Gaming
ReadWrite21 May 2013 | 4:53 pmToday in Redmond, Microsoft unveiled the Xbox One, its vision for the future of home entertainment. The Xbox One will expand Microsoft's Xbox agenda well beyond gaming, blurring the boundaries of gaming and interactive TV further than ever. Let's take a look. The Xbox One isn't much of a departure when it comes to design — but the tech under the hood is on steroids and then some. With integrated Blu-Ray, Kinect and a whole new batch of hyper-responsive voice and gesture controls, Microsoft is angling for casual gamers and the hardcore set alike. Microsoft's "futureproof"… -
Extreme Solar Storm May Cause Widespread Disruptions on Earth
Mashable21 May 2013 | 9:25 pmIf an extreme solar storm aimed at the Earth hits in just the right way, it could put interconnected electrical grids around the world at serious risk, experts say. In addition to creating beautiful auroras, extreme solar storms could knock out a wide range of electric utilities needed to keep life in the United States and around the world functioning normally, according to presenters here at the fourth annual Electrical Infrastructure Security Summit. "What [a solar storm] can do — even if it isn't causing a continental-scale outage — it can really cause a regional blackout,"… -
Nike, JetBlue top list of most responsive brands on Twitter
SmartBrief on Social Media21 May 2013 | 9:24 amNike did the best job of responding to consumers on Twitter in the first quarter, with a 79.5% rate of response in an average -More-
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Holy Kaw!
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The flipping dead: Zombies do parkour
21 May 2013 | 7:11 pmForget that trademark zombie shuffle; we’re all in serious trouble now that they’ve jumped on (or over) the parkour bandwagon. Feel free to start flipping out right about…now. Full story at YouTube via Geekosystem. They’re gonna get ya. -
WordPress errors that make you look silly
21 May 2013 | 6:44 pmLike this infographic? Get more WordPress publishing content from Copyblogger. -
IVF breakthrough could triple chances of success [video]
21 May 2013 | 6:13 pmThose who struggle with fertility issues are all too familiar with the emotional highs and lows that come with trying every trick in the book, yet an article recently published in Reproductive BioMedicine Online reports that a new technique using timelapse images of the developing embryos could help determine which were most likely to result in the [...] -
A taste of the robotic bartender [video]
21 May 2013 | 6:01 pmWe always thought the bartender was half the bar experience, but it looks like they’d better watch their backs now that the Makr Shakr has made its debut. These three industrial robots are the brainchild of MIT SENSEable City Laboratory and Italian architecture studio Carlo Ratti Associati and allow patrons to order customized cocktails via app, yet we doubt [...] -
How much major internet companies care about your privacy [chart]
21 May 2013 | 1:43 pmNot a day seems to pass when online privacy issues make headlines, so the Electronic Frontier Foundation decided to read the fine print for you and evaluate the Internet’s heavy hitters on how seriously they take keeping your personal information private. Each company was evaluated on six criteria that are explained in more depth at [...]
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TechCrunch
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The Saturday Evening Post Finally Comes To iOS, With Help From Yudu
21 May 2013 | 6:14 pmThe Saturday Evening Post has a prominent spot in the history of American magazines. It’s where artist Norman Rockwell made a name for himself, and it has published classic American authors like Edgar Allan Poe and F. Scott Fitzgerald. But if you had no idea that it was still around, you’re not alone — the magazine’s technology director Steve Harman said that many people “are surprised we’re still publishing.” Yes, it is still putting out a magazine every two months, with a circulation of about 350,000. Subscribers are mostly in their 50s, but The Post is… -
Basho Co-Founder Raises $3M To Launch Orchestrate.io, A Twilio For Databases
21 May 2013 | 5:45 pmBasho Co-Founder Antony Falco has raised $3 million for Orchestrate.io, a database API similar to Twilio in its capability to ease the complexity of adding features to mobile and web applications. True Ventures led this initial round joined by Frontline Ventures and Resonant Venture Partners. Falco, who left Basho a few months ago, said Orchestrate.io solves the problems that developers face when building feature-rich applications. Often it means adding multiple databases for geo-spatial, time series or any number of other features. The database problem has been ongoing. It in part stems from… -
The Former Flickr Employee Guide To Tumblr Yahoo Survival
21 May 2013 | 5:27 pmEditor’s note: Kakul Srivastava is CEO and co-founder of Tomfoolery, Inc. She was General Manager for Flickr from 2004 – 2009 and helped the product grow from 37,000 users to over 60 million. Simon Batistoni is VP of Platform and co-founder of Tomfoolery, Inc. He joined Flickr in 2006 as the engineering lead for internationalization. People can’t help but look at the Tumblr acquisition through a lens colored by the many examples of large, public (and often screwed-up) tech acquisitions by Yahoo and others — Marissa even refers to it in her blog post announcing the… -
OK Go's Damian Kulash Explains Why His Band Built Its Own Mobile Game
21 May 2013 | 4:42 pmOK Go (the band behind hit music videos like “This Too Shall Pass” and “Here It Goes Again”) launched its very own game for iOS and Android earlier this month. You can play the game, titled Say The Same Thing, with one of your friends or with a randomly chosen player. (If you sign up now, you can also participate in a temporary promotion where people are randomly selected to play with a band member.) Each player types in a word, then you see what the other player said, and you use that as prompt for another word. As the game’s title implies, you win when each of… -
Producteev's Social Task Manager Now Free And Enterprise-Ready As It Preps For Full Jive Integration Later This Year
21 May 2013 | 3:28 pmIn November, Jive Software acquired Bay Area cloud-based, collaborative task manager, Producteev, to boost its social business platform. Going forward, as Alex wrote at the time, Salesforce.com and Jive will increasingly butt heads as they compete for mindshare in the enterprise. With Producteev’s multi-platform task-management system, which allows users to create tasks from emails and collaborate around projects in teams, Jive acquired a service that was already beginning to compete with Asana and Salesforce.com’s Do.com. Producteev has been quiet since the acquisition, but that…
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ReadWrite
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Xbox One Photo Gallery: A Close-Up Look At Microsoft's Shiny, Shiny Future Of Gaming
21 May 2013 | 4:53 pmToday in Redmond, Microsoft unveiled the Xbox One, its vision for the future of home entertainment. The Xbox One will expand Microsoft's Xbox agenda well beyond gaming, blurring the boundaries of gaming and interactive TV further than ever. Let's take a look. The Xbox One isn't much of a departure when it comes to design — but the tech under the hood is on steroids and then some. With integrated Blu-Ray, Kinect and a whole new batch of hyper-responsive voice and gesture controls, Microsoft is angling for casual gamers and the hardcore set alike. Microsoft's "futureproof"… -
Xbox One: Microsoft's Big Bid To Pwn The Living Room
21 May 2013 | 12:11 pmIt's not every day one of the big three gaming powerhouses announces a new console. In fact, we've been waiting a solid eight years. In an event on its Redmond, Washington home turf today, Microsoft announced the Xbox One, its next generation Xbox gaming console — and more. In fact, the Xbox One is pretty much an audacious land grab by Microsoft, an attempt to stake out your living room as its undisputed turf. Here's how. The new console packs 8GB of RAM, a base 500GB hard drive, USB 3.0, wi-fi direct, and built-in Blu-Ray. The One runs on a custom eight-core AMD chip and will come… -
Sorry, Internet: Tumblr Founder David Karp Is Not A Billionaire
21 May 2013 | 10:54 amOn Monday, Yahoo announced it was buying Tumblr, the blog network, for $1.1 billion. And then the tweets started, with people declaring that Tumblr founder David Karp was now a billionaire. The conflation of Tumblr's purchase price with Karp's net worth assumed that Karp got nearly all of the Yahoo payday. And that's simply not how it works for venture-backed startups. Investors like Union Square Ventures and Andreessen Horowitz will share in the take, with Karp getting an estimated $275 million. (See also: Tumblr's Perverse Lesson: To Get Rich, Don't Make Money) That's a lot of money,… -
Who's Got Big Brands? Tech's Got The Biggest Brands Of Them All
21 May 2013 | 9:59 amAccording to the 2013 BrandZ Top 100 report, tech companies hold the top three slots in this year's list of top global brands — Apple, Google and IBM leading the pack in that order. Microsoft rolls in at number 7 on the list. There's big money in them thar brands, too. The ClickZ report pegs Apple's brand as worth $185.1 billion, up 1% from last year. Google rose more from last year, up 5% to a brand worth of $113.7 billion. IBM's brand shrank 3% to $112.5 billion and Microsoft shrank even more: 9% down to $69.8 billion. These valuations are based on proprietary valuation methods, so… -
New Opera For Android Makes Switch From Presto To WebKit
21 May 2013 | 7:30 amBrowser maker Opera just released a new version for Android with a slew of new features, an upgraded design and better performance. And, for the first time for Opera, it is not running on its own Presto rendering engine. Opera for Android is running WebKit. In February, Opera said that it was ditching Presto in favor of WebKit, the open source browser engine that powers the likes of Apple's Safari browser and Google Chrome. The release of the new Opera for Android is the first "final" (gold version, not in a beta stage) release of Opera running WebKit, according to Falguni Bhuta from the…
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Mashable
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Extreme Solar Storm May Cause Widespread Disruptions on Earth
21 May 2013 | 9:25 pmIf an extreme solar storm aimed at the Earth hits in just the right way, it could put interconnected electrical grids around the world at serious risk, experts say. In addition to creating beautiful auroras, extreme solar storms could knock out a wide range of electric utilities needed to keep life in the United States and around the world functioning normally, according to presenters here at the fourth annual Electrical Infrastructure Security Summit. "What [a solar storm] can do — even if it isn't causing a continental-scale outage — it can really cause a regional blackout,"… -
Adorable Little Girl Is a Marvel Superhero Expert
21 May 2013 | 9:04 pmThink you know the Marvel Universe? Well, your trivia knowledge probably can't match that of this four-year-old girl. From the God of Thunder's common name to the substance that makes Captain America's shield, to Iron Man's girlfriend's identity and more, young Mia Grace has pretty much got it all figured out SEE ALSO: Crowd Goes Wild as Baby Scores Cutest Goal in Soccer History "She's a superhero junkie all on her own as much as I'd like to take credit," writes her father, who posted the video on Reddit Check it out for yourself, above; then let us know what you think in the comments… -
Xbox One’s New Controller: Hands On
21 May 2013 | 8:27 pmIn the run-up to Tuesday’s big Microsoft Xbox One reveal, many pondered the fate of the beloved Xbox 360 controller, perhaps the best gaming controller in the business. Would Microsoft make it radically different? Bigger? Unwieldy? Add a touchpad like Sony? Today we have our answer. It’s different and yet, based on what I now know and have experienced firsthand, it’s also somehow better. Let’s start with the look and feel. Yes, it’s black (obviously, you could always get Xbox 360 controllers in a variety of colors). This is something I guessed at, as most… -
Alcohoot Brings Quantified Self to BAC
21 May 2013 | 7:56 pmThe Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Alcohoot One-Liner Pitch: Alcohoot is a breathalyzer that attaches to your smartphone. Why It's Taking Off: The device fits comfortably in a pocket or purse and accuracy is comparable to police-grade devices, plus, a companion app ensures you're empowered to make safer choices based on your blood alcohol content (BAC) While serving in the Israeli military, Jonathan Ofir and Ben Biron would drive by a sign outside… -
Cops Bust Woman for Hitting Cyclist After She Brags on Twitter
21 May 2013 | 7:37 pmHere's a lesson in what not to do online, straight from the Twitter for Dummies handbook. Our story begins on Sunday in Norwich, England, where an organized cycling event called the Boudicca Sportive ride was taking place. Tensions between cyclists and automobile drivers are well documented the world over, but this Sunday tweet from a local driver using the Twitter handle @EmmaWay20 took things to a new level: via ipayroadtax.com Way probably thought her friends would get a good laugh out of how she put that road-hogging cyclist in his place — but she couldn't possibly have expected…
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SmartBrief on Social Media
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Nike, JetBlue top list of most responsive brands on Twitter
21 May 2013 | 9:24 amNike did the best job of responding to consumers on Twitter in the first quarter, with a 79.5% rate of response in an average -More- -
Who is David Karp, and why did Yahoo just pay $1.1B for him?
21 May 2013 | 9:24 amYahoo's Tumblr acquisition was essentially about getting founder David Karp, analysts say. -More- -
Yahoo faces tricky path in increasing Tumblr ad revenues
21 May 2013 | 9:24 amYahoo CEO Marissa Mayer and Tumblr creator David Karp face a challenge in keeping ad-averse Tumblr users happy while still in -More- 5 Key Steps to Social Media Engagement You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement. -
Don't judge a book by its working title
21 May 2013 | 9:24 amSome of the best books of all time had truly awful working titles, Johann Thorsson writes, noting that F. -More- Customer Service/Collection Representative twilineproductions@gmail.com -
Pinterest rolls out "active" pins with product information
21 May 2013 | 9:24 amPinterest has introduced pins with embedded information as part of an effort to make the site more useful to advertisers, the -More-
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@ProBlogger
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7 Steps to Proofreading Like a Pro
21 May 2013 | 9:37 amThis is a guest contribution by Charles Cuninghame, website copywriter and owner of Text-Centric. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study in 2011, British entrepreneur Charles Duncombe found a single spelling mistake can cut online sales in half! If you don’t have a product, then you could be missing out a blog subscriber or repeat visitor! Here’s a tried and tested proofreading process that I’ve… -
Are You Balancing Emerging Technology with Effective Strategy?
20 May 2013 | 8:21 amLast week I was asked at a conference to reflect upon the future of digital and among other things I made a reflection that seemed to resonate with those gathered. It was: Don’t throw out the baby with the bathwater. As online publishers we see a steady stream of articles being written about new and future technologies, companies and trends in the online publishing space. It is certainly an exciting time to be doing what we’re doing with such amazing development happening all around us and some amazing projections being made about what is ahead of us – however in the midst… -
How to Blog Like a Pro: Workshop on the Gold Coast Australia – Next Week
19 May 2013 | 7:56 pmNext week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we could sell them as a stand-alone ticket (i.e. you don’t have to come to the full 3 day event). -
How To Use Auto Responder Emails to Boost Your Blogging Efforts
17 May 2013 | 8:22 amThis is a guest contribution by Asher Elran of Dynamic Search. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. After you published a great post and pushed it through your social network, the third step is to leverage your email list too. This is where the auto-responders can help you gain new subscribers while you’re busy writing your next blog post. The majority of email marketing services are the same. I prefer Constant Contact or Mobilizemail’s new email feature. Following the steps below… -
How Much Content Should I Have Ready to Go When I Launch a Blog?
16 May 2013 | 8:23 amI recently had the opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the questions I was about how much content should be written before launching a new blog. My answer came in two parts: The Ideal Scenario What I actually have done The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both! Note: we give a lot of teaching and some great exercises on this topic in ProBlogger’s Guide to Your First Week of Blogging. The Ideal Scenario OK – here’s…
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The Social Media Marketing Blog
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This Week in Social Media – 5/15/2013
15 May 2013 | 1:31 pmA roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social… -
This Week in Social Media – 5/8/2013
8 May 2013 | 10:08 pmA roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social… -
Must-Not-See TV
7 May 2013 | 8:33 pmIt wasn't all that long ago that we viewed TV by appointment. NBC's "Must-See TV" lineup of Thursday nights included legendary shows like The Cosby Show, Seinfeld and Cheers, among others, and audiences turned out in droves to see them.Things are drastically different now, as you know. Beyond DVRs and on-demand viewing, we now have online options that include Netflix, Hulu and others, and cable providers like Xfinity, DirecTV and Dish Networks, not to mention specialty apps like HBO Go. We not only have a wide variety in when we view our shows, but where we watch them as well.At the same… -
This Week in Social Media – 5/1/2013
1 May 2013 | 7:27 pmA roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in my new This Week in… -
This Week in Social Media – 4/24/2013
23 Apr 2013 | 10:29 pmA roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in my new This Week…
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chrisbrogan.com
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Be Open to Inspiration
10 May 2013 | 8:41 amI’ve been in a bit of a fog the last week or so. Nothing worth talking about, really. Depression stuff. But then it lifted. What’s interesting to me is how I found my footing and how I got back on track, and so there are two items I want to share with you from this: the actual learning, and more importantly, the realization of what got me there. Be Open to Inspiration Humans have this way they deal with too much information. They discard tons of inputs and keep what they feel is important. This is necessary, by the way. Can you imagine how busy your brain would be if you thought… -
Do Local Businesses Deserve Your Money?
7 May 2013 | 1:38 pmI sat at the counter at my local restaurant the other day and waited for over 7 minutes without anyone bothering to acknowledge that I was there. And then I walked out. And so did my money. For good. In fact, I drove to McDonalds, got some scrambled eggs and an iced coffee, and was in and out of the system within the same 7 minutes. (You can save your comments with disdain for McDonalds. If you’re a parent, you go there, unless you don’t. Either way. It’s not the point.) Now, before you try to defend this other place, no, it wasn’t busy. Yes, at least two employees had seen me, and… -
Why Use These Outlier Social Media Tools?
30 Apr 2013 | 4:21 pmWhy should you bother using tools like Vine and Instagram, and the like? That question was asked to me by Pam Vitaz, and she asked it somewhat in this context (my words not hers): Vine’s interesting, but you basically just shot a funny video. Why do that? Here’s the video she meant: Can’t see the video? Click Here. Can’t hear sound? Hover over it and click the little sound thingy. On the surface, it’s the kind of question you can answer with “why not?” But that’s not good enough. Why Use These Outlier Social Media Tools? First, it’s your… -
Can You Work at Being Fearless?
29 Apr 2013 | 7:03 amFear is at the heart of most of our worst choices. I read this facebook post by James Altucher and it really punched me in the stomach. But that’s just one punch in a series, because every time I question how I ended up somewhere, the real answer (underneath all the bull answers) is fear. It’s why most stupid things happen, why all bad things happen (when humans are involved), and is even worse than you think. I’m afraid of a weird collection of things. I’m afraid of sharks (ever since seeing Jaws at a very young age – because I pestered my parents tirelessly til… -
Sponsored Post – Mobile Productivity and the Future
24 Apr 2013 | 4:53 amCan you be productive while on the road? I say yes. In fact, I’m writing this from a hotel room before heading off to a meeting with a client. The following is sponsored by Cloud Powered Work, which is a project with IDG, LinkedIn, and Microsoft’s Office365. Everything in this post is mine, and my opinions are my own. I just produced an episode of my radio show from my hotel room, because I realized that an episode was due and I hadn’t done the work before I took off for the day. Last night, while I waited for my slightly delayed airplane, I cracked open SkyDrive pulled down…
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idaconcpts.com - Ideas and Concepts from Damian Davila
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4 Great Gadgets for Ocean Sports
10 May 2013 | 2:00 amSince 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Living in the island of Oahu, I am surrounded by the Pacific Ocean and I love it. With my wife we love to practice many ocean sports, particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Underwater Camera If you don’t have a… -
Ergonomic Consultancy: A Business Opportunity
6 May 2013 | 3:03 pmDoes this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. Since one of my coworkers, who is around of my same age, got diagnosed with carpal tunnel syndrome and had to go through a very invasive surgery, I have taken several steps towards improving the ergonomics from my workspace at both the office and home. In the process of… -
Pinterest’s List of Imitators – Part 2
5 May 2013 | 8:57 pmHere is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site. Trippy The main point of Trippy is to create Pinterest-style boards for travel so that they will help and guide you on your next trip. You connect to the app through Facebook so that the app can find whether your friends are using Trippy and if in the case that they cannot, then they can suggest friends of friends who are using it. Also, the app features a couple of well known artists and travel experts (e.g. Andrew Zimmern), who have saved places in your… -
Responsive Design is 2013′s Web Design Trend
3 May 2013 | 9:31 pmIn a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. He explained that one of the critical decisions for advertisers is what placements to select. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3%… -
Younger Consumers Turn Up Digital Music Listening
25 Apr 2013 | 2:40 pmAs a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up. From the graph above, it becomes obvious that Internet radio will eventually take over AM/FM radio. Where the Digital Music Listeners Are From those tuning in to online music services in the United States, here is an approximate breakdown as of Q4 2012: In another study from the NPD Group released…
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Brian Solis
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Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
21 May 2013 | 8:29 amQuestion: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting… -
Internal social networks improve communication + collaboration when empowered to do so
17 May 2013 | 4:49 amI received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the send button, the door closed, and I was relieved to know that I made the deadline. Fast forward….the article recently ran in… -
New Digital Influencers: The Coming Youthquake
14 May 2013 | 7:32 amElements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions… -
Part 2: The Broken Link of Social Customer Service
9 May 2013 | 8:05 amPart Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or post-transaction strategy that invests in an ongoing experience to keep… -
The First Mile: The Broken Link of Social Media Customer Service
7 May 2013 | 7:03 amPart One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I’m sure you’ll see some element of customer-centricity on the list. Yet the challenge that exists for any organization trying to get closer to customers lies in the definition of customer-centricity. If getting closer to customers is a key objective, why do many businesses neglect the…
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Social Business Advisor: Enterprise Collaboration Strategy
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Connect to Work
20 May 2013 | 5:39 pmLast week I wrote about one of the key themes that I believe are going to make up the future work, I encourage you to read that post titled: The Future of Work is About Customized Work. There are several of these themes that I’m going to be exploring in the near future and the next one is “Connect to Work.” The traditional view of working sees an employee waking up around 6:30 am, having their morning breakfast and then commuting anywhere from 30 mins to over 1.5 hours to get to work. The employee gets to their office around 8 or 9 am and usually leaves around 6… -
The Future of Work is Customized Work
16 May 2013 | 12:08 amThe typical career path for an employee starts in an entry level position in a particular department wherein the employee needs to then ascend the corporate ladder and move up the proverbial food chain to a more senior level role. Most of the time the employee ends up stuck in a particular department or a particular role but occasionally some horizontal pivots are possible. This is a type of pre-determined work because essentially the career path of the employee is set out for them once they join the company. If they get hired in the marketing department then they will typically stay… -
Aligning on Purpose
14 May 2013 | 12:08 amOne of the things we can’t neglect when thinking about the future of work is for organizations to align on a sense of purpose. Many organizations who are investing in enterprise collaboration tools and strategies to a good job of messaging and conveying value but where many fall short is on being able to align the organization as a whole on a sense of purpose. Atos Origin does a good example of this but publicly conveying their goal of becoming a zero email company by the end of 2014. Another company that does a great job of this is TELUS which set out an aggressive goal to have… -
Enterprise Collaboration Technology Deployment Scenarios
9 May 2013 | 12:08 amI’m seeing a few trends around how organizations are deploying enterprise collaboration platforms. Typically one of four paths are taken which are: a unified solution, multiple solutions (not connected), an aggregator solution, or multiple solutions which are integrated together. These are explained in more detail in the table below. What is itProsConsWhen it occurs Unified solutionSingle platform across the entepriseIn most companies this is the ideal scenario. All of the employees will wok across a single platform which acts as the single source of truth for information. All… -
The Gap Between the Consumer Web and the Enterprise
7 May 2013 | 12:08 amMuch of what we are seeing in the enterprise is being fueled by the consumer web. For example if there would have been no Wikipedia, Twitter, Facebook, or Linkedin, chances are there would be no Jive, Yammer, Chatter, or any other enterprise collaboration platform. The behaviors we exhibit on social media channels are also making their way into the enterprise. For example we can easily use social media to: create communities, easily find people or information, share our ideas and insights, ask for help or get advice, create and share content, and get access to people and information…
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Soshable | Social Media Blog
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5 Signs that Your Facebook Page Sucks
21 May 2013 | 4:31 pmFacebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.” The unfortunate reality is that the majority of businesses, particular small and medium localized ones, are completely missing out on the potential benefits of their Facebook page. It’s not all about the page, but that’s a good place to start and the best venue through which to have control over your own… -
Why Irrelevant Giveaways and Games Are Killing Your Facebook Page
20 May 2013 | 9:14 pmSo, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business. You figure that, “Hey, I’m a business. The only way people are going to like my page is if I have a drawing for a free iPad or give them a game that they can only play if they like my page!” Nope. It’s the wrong thinking. It’s not just the fact that you’re going to get people liking… -
The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon
20 May 2013 | 1:07 amOn June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.” After delivering a good portion of it at the Automotive Boot Camp last week, the feedback was so tremendous that I decided it was time to do something that I’ve never done before – give a presentation for a second time. The world of digital marketing moves so quickly that I’ve never given a presentation more than once… -
The History of Infographics (an #infographic)
19 May 2013 | 7:29 pmWhen I first got into the infographic business back in 2008, it often took a long explanation to prospective clients in order to get them to understand what they were and what they did. Today, that’s not a problem as dozens of new infographics are unleashed into the world every day. For those who have just recently been introduced to them, here’s a quick infographic that goes over the history of infographics. It’s like a movie about the movie industry, only it won’t take 2 hours to finish. Enjoy! Via: AudienceBloom.com Related articles 8 Types Of Infographics &… -
Facebook is Feeling “Emotion” About Watching “Film”
18 May 2013 | 12:32 pmFacebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives. Without being too cynical, I’d like to bring to the forefront that MySpace had this feature back in the day, and if I remember correctly, there were a lot more emotions too choose from. In fairness, I think there are too many choices as there is. Please someone explain the definition of feeling “meh”. For a business, this feature is almost useless, however there are some parts of…
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Digital Trends
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Xbox One vs. Xbox 360: spec showdown
21 May 2013 | 5:35 pmThe "One" and only will hit the market later this year, but how does it compare with its successor? We'll let you be the judge with our side-by-side, Microsoft console comparison. -
Facebook has too many adults, say teens on Twitter
21 May 2013 | 5:19 pmIt's true (don't act like you didn't know): Teens feel meh about the whole Facebook thing and are flocking over to Twitter. -
Galaxy Note 2 vs Optimus G Pro: In-depth comparison
21 May 2013 | 5:19 pmThe LG Optimus G Pro is LG's new flagship Android device and it is already generating a lot of excitement. We pit the LG Optimus G Pro vs Samsung Galaxy Note 2 and find out how the specs match up with these two Android smartphone/tablet hybrids. -
Cord cutting is real, multichannel video industry losing subscribers
21 May 2013 | 4:20 pmResearch analysts say that despite adding 195,000 new subscribers in the U.S. in the first quarter this year, major multichannel video providers still suffered a net loss over a four-quarter period, indicating that cord cutting has had an impact. -
The ‘Console War’ is so last decade: How everyone wins with Xbox One and PlayStation 4
21 May 2013 | 3:35 pmMicrosoft and Sony roll out different messaging in the next generation gaming console announcements only to meet in the middle with the industry's most balanced gaming hardware showdown in years.
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SocialTimes
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Nutella Exemplifies How Not to Use Social Media
21 May 2013 | 11:53 amFacing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread. “I’m relieved to say there’s been a positive resolution to the situation. Ferrero employees reached out to me directly after I had posted my fan letter online and sent my formal reply to their C&D [cease-and-desist letter]. They were very gracious and supportive and we were able to have a productive discussion about World Nutella Day living on for the fans,… -
Rewind: Before David Karp Sold Tumblr to Yahoo
21 May 2013 | 10:43 amThis week, Yahoo got a much-needed dose of cool when the company announced its plans to acquire the blogging site Tumblr for $1.1 billion. In 2008, long before Tumblr CEO David Karp said “fuck yeah” to Yahoo, he told Mediabistro in an interview about his plans for the startup, “I don’t think we aim to sell anything.” Read an excerpt from our 2008 “So What Do You Do?” interview with Karp below: Describe the ideal situation for Tumblr, five years out: What will be its key features and how many users will you have registered? How many will be on… -
Twitter Secures Patent on Pull Down to Refresh Interaction, Promises Not to Use It
21 May 2013 | 9:51 amTwitter has earned a patent for the interactive feature by which users pull down to refresh content, which is widely used in mobile apps. The company said it would manage the patent using an Innovator’s Patent Agreement, essentially only exercising the patent if it is first sued by a company that allegedly infringes on it. To use the patent as the basis for suing another company first, Twitter would have to get permission from the former employee who created the patented technology, Loren Brichter, who’s latest project is the popular game WordPress. If the model works as Twitter… -
Interview: How Brooklyn Bowl Uses Social Media
21 May 2013 | 8:22 amBrooklynites love Brooklyn Bowl for its 16 bowling lanes, live concerts, cushy leather seats, fried chicken from Blue Ribbon, and selection of Brooklyn Brewery beers, but how does the rest of the world discover a remote corner of Williamsburg that’s big enough for a whole bowling alley? And how does the venue keep New Yorkers coming back for more? Social media. Founded in 2008, Brooklyn Bowl now has the most-followed Instagram profile of any venue in New York City (8,940 followers). In 2011, “Brooklyn Bowl” was the tenth most-searched Google keyword in the New York… -
YouTube Announces the Winners of the 2013 Next Vlogger Competition
21 May 2013 | 6:14 amYouTube has announced the winners of its Next Vlogger competition: an elite group of video bloggers who inspire others while they sit in front of the camera and talk about everything from their latest hauls from the beauty supply store to the best uses for pineapples. The YouTube judges were looking to crown the next Philip DeFranco or iJustine, who are just two of the many talented vloggers who have made the format so popular on the video-sharing site. The judges found talent in the U.S., England, Ireland, and Australia who cover a broad spectrum of geekery, beauty, comedy, and other…
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Advertising Age - Blog Posts
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How to Avoid Patent Trolls
23 May 2013 | 7:00 amWhat growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn. -
Smart TV Is Just Around the Living Room Corner
22 May 2013 | 7:30 amInevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising. -
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
21 May 2013 | 7:35 amPossible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer. -
Get Ready for Innovations in a Cookie-Less World
21 May 2013 | 7:00 amIf your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies. -
Forget the Year of Mobile -- It's Actually the Year of Video
17 May 2013 | 10:30 amVideo consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
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Advertising Age - DigitalNext
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What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
21 May 2013 | 7:35 amIn the mid-90s, the pop band Barenaked Ladies sang out scenarios for their fantasy, "If I had a million dollars." Today, in Silicon Valley and due north in Redmond we have a new version playing out where Yahoo, Facebook and Microsoft are all figuring out what they would spend a billion on.While the targets -- Tumblr, Waze and Nook -- make for fascinating discussion of fit and valuation on their own, together they show something interesting about the future of these goliaths beyond the personal computer. They're looking well beyond the personal computer, but in different ways. Continue reading… -
Get Ready for Innovations in a Cookie-Less World
21 May 2013 | 7:00 amThe majority of Madison Avenue's ad-tech stack has been built around the dated cookie-based approach. Yet cookies were never built for marketing and advertising; they were conceived to help web masters control session management.Much of the pressure to reform in our industry has centered around third-party cookies. The use of third-party cookies could be significantly restricted, if not totally disallowed. First-party cookies are still in play and will be allowed, as of this point, which will essentially allow publishers to control site-side experiences, not just advertising.In a world with… -
Forget the Year of Mobile -- It's Actually the Year of Video
17 May 2013 | 10:30 amAs much as we all talked about 2013 finally being the Year of Mobile, I'm convinced that it actually is going to be the Year of Video. Here's why:Viewing is growing on video, with more time spent on more devices. Too much is made of falling network prime-time ratings. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile's big boost is also being driven by… -
What Do We Say When 'Digital' Has Lost All Meaning?
17 May 2013 | 7:00 amI am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don't know how to tell people what I do. It's not that I don't know what I do. I just don't know how to describe it in terms that people will understand. The problem is that the word "digital" has become obsolete. Every time I hear it or use it I cringe. What isn't digital these days? TV is digital, you can't even get the old kind anymore, whatever that was. Photography is digital. The old days of film are so gone, but do you see Canon trumpeting their digital cameras? Digital vs. -
No Need to Dream of Interactive TV -- It's Already Here
14 May 2013 | 7:00 amThe dream of interactive TV has been around for almost two decades. We've imagined a TV that allows us to transition seamlessly from watching a Yankees game to pulling up a music video on demand to ordering an advertiser's product. But iTV as we conceived it remained elusive for the brightest of minds, even for the likes of Steve Jobs.But today's TV is increasingly a laptop, mobile or tablet experience, unless it arrives on a "proper" TV screen through a broadband-enabled device like an Xbox or Roku. It's not coming through the cable operators that, at one time, were thought to hold the keys…
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Adweek : Technology
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Pinterest Plays Coy on Ads, but Expect Commerce to Lead
21 May 2013 | 4:25 pmA coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce. Silbermann sat for a rare keynote interview at the Conversational Marketing Summit in New York, one of the many events unfolding during Internet Week. He was asked very pointedly by Federated CEO John Battelle, “Do you have a business model?” And in classic tech startup fashion, Silbermann emphasized that Pinterest’s ad approach would… -
Rick Astley Rules YouTube Comedy?
21 May 2013 | 12:36 pmWho's winning YouTube Comedy Week? The professionals or the natives? It's hard to tell so far. But a mix of traditional comedy chops and Rick Astley magic seem to be a winning combination. YouTube is trying to create its version of Must Stream TV by rolling out its inaugural Comedy Week this week, which should serve as both an audience driver and marketing-to-skittish-brands type event for YouTube. Though it's only Tuesday afternoon, comedian Reggie Watts, a regular on Conan and Totally Biased with W. Kamau Bell, has scored over 700,000 views for Reg Rolled, a clip… -
Spotify Launches Music Charts
21 May 2013 | 11:05 amA year after Spotify data began appearing in Billboard's Hot 100, the Sweden-based music streaming service has launched charts of its own. The Wall Street Journal reported that Spotify will rank the most popular of the 20 million tracks in its database, showcasing them in embeddable playlists. The Spotify 50 and the Social 50 will display Spotify's most streamed and top-shared tracks in widgets meant to be posted on media sites. The charts can be configured by region, showing data for Spotify's 28 different territories in the U.S., Europe, and Asia. The move is an effort to expand… -
Digital Dignitaries Debate Display's Death
21 May 2013 | 10:51 amDisplay advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Those were two competing visions presented at Federated Media’s Conversation Marketing Summit in New York by several top Web luminaries. On the "display ain’t cutting it" side were Fred Wilson, managing partner at Union Square Ventures and Terry Kawaja, founder and CEO of Luma Partners, the man behind the infamous slides that serve as the encyclopedia of ad tech. On the brand side was… -
IMDB Wants to Challenge Twitter on Social TV Front
21 May 2013 | 9:21 amAmazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That is, if you consider 160 million uniques quiet. That's how big and integral IMDB.com is to the Web experience. And Amazon sees an even bigger opening, as more and more Americans can't watch TV or movies unless their smartphones or tablets are in hand, ready to assist in figuring out what else that Law and Order judge has been in. IMDB founder Col Needham talked to Adweek about X-Ray, the company's…
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MacRumors: Mac News and Rumors - Front Page
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Excerpts of Apple Executives' Senate Committee Testimony on Tax Policy
21 May 2013 | 12:29 pmThree Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple's tax policies. MacRumors has a rough transcript of the hearing, while the full event is viewable on C-SPAN. The full hearing was quite long, but here are some selected excerpts from our transcript. At the beginning of the hearing, Senators are allowed to make whatever opening statements they wish. Senator Rand Paul (R-KY) gave a spirited defense of Apple, saying he was… -
Apple to Expand Social Network Integration in iOS 7 with Support for Flickr and Vimeo
21 May 2013 | 11:53 amApple has been making efforts to offer deep social network integration in its mobile operating system, first offering Twitter integration in iOS 5 and then Facebook integration in iOS 6. According to 9to5Mac, Apple will expand its social network integration even further with iOS 7, including support for both photo sharing site Flickr and video sharing site Vimeo. As with Facebook and Twitter integration, Vimeo and Flickr integration will allow users to be able to sign in to the social networks in the Settings menu. Those one-time sign-in credentials will be usable across iOS, providing… -
Microsoft Unveils Xbox One, an All-In-One Entertainment System with Revamped Kinect and Fully Integrated SmartGlass
21 May 2013 | 11:11 amMicrosoft today released details on its next generation console at an event hosted at its Redmond campus in Washington. Called the Xbox One, the new console is designed to be the ultimate all-in-one home entertainment system with a heavy focus on both gaming and interactive television watching. The Xbox One recognizes individual users and presents a customized home screen filled with content like TV and movies, games, and music, along with a new Trending section that displays friend activity and a live TV system. Xbox One utilizes voice commands, motion control via the Kinect, and a new… -
Apple Still Tops in Cellphone Customer Satisfaction, but Losing Ground to Samsung and Others
21 May 2013 | 9:42 amThe American Customer Satisfaction Index (ASCI) has today released its annual rankings of customer satisfaction for mobile phones in the United States. While Apple had the highest customer satisfaction index score for the second year in a row, its score has fallen slightly while competitors like Motorola Mobility, Nokia, and Samsung have all gained in score. Apple is still at the top of the list when it comes to smartphone satisfaction, but this year's ranking of 81 (out of 100) is two percent below its 2012 ranking of 83. Motorola phones came in second after Apple, hitting a ranking of 77… -
Photos of Likely 802.11ac 'Gigabit Wi-Fi' Card From Next-Generation iMac Surface
21 May 2013 | 8:10 amTonymacx86 points (via 9to5Mac) to recently discovered photos of a Broadcom BCM94360CD Wi-Fi/Bluetooth card that supports the 802.11ac "Gigabit Wi-Fi" standard rumored to be coming to Apple's Mac lineup later this year. While the photos were posted to Chinese site VR-Zone in early March, they are only just now being noticed by those following Apple rumors. While the reports suggest that the new card is intended for the next-generation MacBook Pro or MacBook Air models rumored for launch at next month's Worldwide Developers Conference (WWDC), a commenter on the Tonymacx86 discussion thread…
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TUAW - The Unofficial Apple Weblog
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Apple Store is down
21 May 2013 | 10:25 pmThe Apple Store went down around midnight ET. What will the refresh bring? We'll let you know as soon as the store is back up. Thanks to all the tipsters that let us know!Apple Store is down originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 22 May 2013 00:25:00 EST. Please see our terms for use of feeds.Source | Permalink | Email this | Comments -
Burstly restructures, now offers three services for code-to-ship functionality
21 May 2013 | 8:00 pmBurstly acquired the beta testing service TestFlight just a few months ago, and TestFlight released a mobile analytics service called FlightPath soon after that. Now, Burstly has announced that it is restructuring its offerings, to set up a full set of services to take developers from developing and testing their app with TestFlight, to preforming analytics with FlightPath, and then monetizing with Burstly's tools, now rebranded as SkyRocket. This is a smart bit of revamping -- TestFlight is very popular, but FlightPath has just started out and SkyRocket's name is brand new to most… -
Unity makes mobile tools free for small devs
21 May 2013 | 7:00 pmUnity has announced that it's making its mobile game development tools free to use for most independent and small studios. Unity has always been a popular engine both for mobile game development and for cross-platform game creation, but up until now, you had to pay about $800 to actually publish Unity-created apps on the iOS or Android stores. Those basic add-ons have now been made free, so anyone can now download Unity, and then use it to publish an app for iOS or Android without paying a fee for the engine. Unity still has pro versions available for sale to both iOS and Android developers,… -
Olloclip Quick-Flip Case and Pro-Photo Adapter add protection, tripod mount
21 May 2013 | 6:00 pmThe team at Olloclip has taken the wraps off of their newest product, a case for the iPhone 4/4S and iPhone 5 called the Quick-Flip Case (US$49.99) that works with the Olloclip 3-in-one lenses to produce a lightweight solution for all-purpose iPhoneography. Let's take a look! Design At first glance, this doesn't look like much of a case. It's made out of a smoked translucent black or opaque white polyurethane material and looks like any of a thousand other slip-on hard cases for iPhone. But then the little features start to appear and you realize how the Quick-Flip case can be used to assist… -
Vudu adds ability to download movies for offline viewing to iOS apps
21 May 2013 | 5:30 pmWal-Mart-owned video-on-demand service Vudu has updated its iOS apps to allow movie downloads for offline viewing. The Android phone version of the app has had this feature for awhile, but Android tablets are still unable to download and view their Vudu/Ultraviolet collection on their tablets. Other additions to the update include a reworked player to make the app easier to use, as well as support for closed captions on the iPhone. It's worth noting that the Flixter iOS app already allowed for Ultraviolet downloads. Ultraviolet is a digital rights authentication service that allows DVD and…
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Brian Solis
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Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
21 May 2013 | 8:29 amQuestion: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting… -
Internal social networks improve communication + collaboration when empowered to do so
17 May 2013 | 4:49 amI received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the send button, the door closed, and I was relieved to know that I made the deadline. Fast forward….the article recently ran in… -
New Digital Influencers: The Coming Youthquake
14 May 2013 | 7:32 amElements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions… -
Part 2: The Broken Link of Social Customer Service
9 May 2013 | 8:05 amPart Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or post-transaction strategy that invests in an ongoing experience to keep… -
The First Mile: The Broken Link of Social Media Customer Service
7 May 2013 | 7:03 amPart One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I’m sure you’ll see some element of customer-centricity on the list. Yet the challenge that exists for any organization trying to get closer to customers lies in the definition of customer-centricity. If getting closer to customers is a key objective, why do many businesses neglect the…
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Seth's Blog
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Levels of marketing magic, the placebo effects of desire
21 May 2013 | 2:45 amANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire. UTILITY: The album is good, the software is useful, the book changes things. It works better than we hoped. Exceeding expectations pays significant dividends. REMARK: It's purple. Remarkable. Worth talking about. The word spreads. Ten people tell ten people and suddenly, it's abuzz. Not because of PR or hype, but because the remarkability is built right into the product or service itself. And more people enjoy things… -
You should buy the book
20 May 2013 | 8:33 amMitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it. David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it. Tom Asacker writes a very thoughtful blog about marketing. Worth the read. He has a new book. You should buy it, too. Every day, Mark Frauenfelder and Corey Doctorow blog tons of goodness at Boingboing. They each have books. You should buy them and share them. Bernadette Jiwa's blog keeps getting better and better and you are probably already reading it. She has a new book on the way. -
No Signal
20 May 2013 | 2:00 amAt a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to put on a show. It is irrelevant how good the show on cable was. If it's not getting through, no one sees it. All of us own our own media companies now. We each have the ability to speak up, to tell our stories, and if we're good and if we're lucky, to be heard. Too often, though, there's no signal. You may be pumping noise through your social media outlets, but noise isn't signal. It's… -
Learning by analogy
19 May 2013 | 2:36 amThe story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, "Marketing Low-Cost Coaching Services to Small Businesses Specializing in .Graphic Design in the Upper Peninsula for Dummies" but don't hold your breath. Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it. -
It's Thomas Midgley day
18 May 2013 | 2:00 amToday would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgley is responsible for millions of deaths. Not directly, of course, but by, "just doing his job," and then pushing hard to market ideas he knew weren't true—so he and his bosses could turn a profit. His first mistake began when he figured out that adding lead to gasoline appeared to make cars perform better. At the time, two things were widely known by chemists: 1. Adding grain alcohol to gasoline dramatically increases…
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BuzzMachine
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Selling ads by time, not space
15 May 2013 | 5:28 pmI just saw some mind-bending work Chartbeat is about to release about measuring the time users spend exposed to an ad online. As background, to quote Chartbeat CEO Tony Haile: “Chartbeat monitors activity by checking in with users every second and looking for signals (mouse movement, key strokes, etc) that show they are actively consuming the content in front of them. This means they can measure how long readers spend actively engaged on a page and what parts they’re reading. Because of this Chartbeat knows how long are actively reading while an ad is in view — both for an… -
Apologies
5 May 2013 | 9:52 amHoward Kurtz screwed up, yes, but he also just showed an admirable example of accountability in apologizing on his CNN show Reliable Sources — saying that as a media critic he should be held to a higher standard of media trust — and then submitting to grilling by David Folkenflik of NPR and Dylan Byers of Politico. The video is here. Our first mistake in journalism is to pretend that we don’t make mistakes. That hubris has gone before many a fall. Now, of course, our imperfection is no excuse, no cover to make mistakes. But knowing they will be made, the real question is… -
Advice
3 May 2013 | 5:09 amI didn’t know until this week’s Howard Kurtz kerfuffles that I was even listed as a member of the advisory board to his Daily Download. I did indeed give some advice to Kurtz and Lauren Ashburn a few years ago, before the site’s launch, in a half-hour phone call as I headed to JFK one day. I can’t even remember the topic. Since then, I think I was asked one question and emailed an answer. I know nothing more about the site. The same thing happened to me at Patch. Before it launched, I was asked to come in and give some advice. I was offered remuneration to join the… -
And now the news: Here’s what we *don’t* know at this hour…
22 Apr 2013 | 5:48 amI often tell my students that where they see a problem, they should find the opportunity. Well, we’ve been told over and over this weekend that we had a big problem with misinformation after the Boston Marathon bombing. Breaking news, haven’t you heard, is broken. So I see an opportunity, a big journalistic opportunity. I also tell my students this: * Journalism should add value to a flow of information that can now occur without media’s mediation — verifying facts, vetting witnesses, debunking rumors, adding context, adding explanation, and most of all asking and… -
A media attack
15 Apr 2013 | 6:35 pmThe attack on the Boston Marathon was designed to maximize media coverage: a popular event with cameras everywhere and a narrative that will be sure to follow about innocent enjoyment henceforth ruined by danger. For years, we’ve been told to fear this: an attack on a football game or at Disneyland or in a mall, someplace without fear before. Instead, it happened at the marathon. No matter who committed this crime, a precedent is now set for those that unfortunately will follow. Now every time there is a popular event with many cameras that is open — not easily contained like a…
