For the next week or so, I’m going to be hiking in the back country of Yosemite. That’s assuming that my legs hold up: after finishing the San Francisco Marathon at the end of July, my knees and ankles have been a little creaky recently.I’ve been trying to get my email under control in the past month or so, but I don’t expect to have access to email or cell phone service at all for about a week. So don’t expect any replies if you email, and if we don’t post any webmaster videos next week, that’s the reason.Keep your fingers crossed that I don’t…
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Traveling for a week
Matt Cutts: Gadgets, Google, and SEO25 Aug 2011 | 11:15 pm -
SMX East 2011: Facebook, Twitter and SEO
Bruce Clay Blog15 Sep 2011 | 2:51 pmSMX East 2011: Facebook, Twitter and SEO was originally published on BruceClay.com, home of expert search engine optimization tips. Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results. No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not so long ago, searchers did not take social media as serious as they do today. That was soooo SEO yesterday. Let’s… -
Content Strategies: Get Fresh with Your Audience Today
level343.com15 Sep 2011 | 12:00 amIf your company’s Web site has been drawing less and less attention from customers, perhaps you have a freshness issue. It’s not that you’re getting testy with customers, but that your site’s content hasn’t been updated on a regular basis for some time. Fresh content you can market and advertise to customers is critical in today’s online world. As more customers turn to the Internet to shop for and purchase products, it’s imperative that your content be interesting, informative and, most importantly, fresh. -
This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
Search Engine Watch17 Sep 2011 | 11:00 amThis week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind... -
Google Analytics Visits Metric: Change. Implications. Opportunities.
Occam's Razor by Avinash Kaushik29 Aug 2011 | 2:29 amRecently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about. Still others wondered what they were going to eat for lunch. :) If you were in the first two categories this blogpost (delightful video actually!) is for you. Some of you know that I am the co-Founder of Market Motive,…
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Matt Cutts: Gadgets, Google, and SEO
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Traveling for a week
25 Aug 2011 | 11:15 pmFor the next week or so, I’m going to be hiking in the back country of Yosemite. That’s assuming that my legs hold up: after finishing the San Francisco Marathon at the end of July, my knees and ankles have been a little creaky recently.I’ve been trying to get my email under control in the past month or so, but I don’t expect to have access to email or cell phone service at all for about a week. So don’t expect any replies if you email, and if we don’t post any webmaster videos next week, that’s the reason.Keep your fingers crossed that I don’t… -
Submit video topics for mid-2011
11 Jul 2011 | 3:21 pmThis submission round is now closed–thanks!Sometime soon I’m planning to record some new webmaster videos. I created a Google Moderator page where you can post video suggestions and vote topics up and down.Instead of short 1-2 minute video answers to quick questions, I’d like to try something new this time. I’d like to move toward making tutorials about how Google works and–more importantly–why Google works that way. I think videos that dive deeper like this video about robots.txt can be really helpful. So if there’s a meaty topic that you’d… -
Good Books for Summer Reading?
27 Jun 2011 | 8:54 amIt’s summertime, so I’m looking for a bunch of fun books to read. I just ordered two books by John Scalzi (Fuzzy Nation and The God Engines), two books by Dean Karnazes because I’m training to run a marathon (Run!: 26.2 Stories of Blisters and Bliss and Ultramarathon Man: Confessions of an All-Night Runner), plus Zero Day: A Novel by Mark Russinovich. I’ll let you know how they turn out.I’ve gotten some great suggestions for good books to read in previous years. Here’s how I expressed my summertime reading preferences early on:Okay, I’m looking for fun,… -
Goal: getting email under control
23 Jun 2011 | 12:08 amEach year I try to settle on a small set of big goals for the year. Last year my big goal was to climb Mt. Kilimanjaro. This year, I settled on 2-3 goals I wanted to achieve:1. Go skydiving. I was with a group of ~15 people in January and we realized that no one in the room had gone skydiving or run a marathon. Both sounded fun, so I made them goals for this year. I met some great folks at Foo Camp a couple weeks ago who had been skydiving, and this past weekend we went skydiving together:It was a lot of fun; I’d recommend skydiving to anyone. You’re up high enough that a fear of… -
A rel=canonical corner case
16 May 2011 | 9:07 pmI answered an interesting rel=canonical question over email today and thought I’d blog about it. If you’re not familiar with rel=canonical read these pages first. Then watch this video about rel=canonical vs. 301s, especially the second half:Okay, I sometimes get a question about whether Google will always use the url from rel=canonical as the preferred url. The answer is that we take rel=canonical urls as a strong hint, but in some cases we won’t use them: - For example, if we think you’re shooting yourself in the foot by accident (pointing a rel=canonical toward a…
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Bruce Clay Blog
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SMX East 2011: Facebook, Twitter and SEO
15 Sep 2011 | 2:51 pmSMX East 2011: Facebook, Twitter and SEO was originally published on BruceClay.com, home of expert search engine optimization tips. Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results. No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not so long ago, searchers did not take social media as serious as they do today. That was soooo SEO yesterday. Let’s… -
SMX East 2011: Mobile Search Ads
15 Sep 2011 | 12:05 pmSMX East 2011: Mobile Search Ads was originally published on BruceClay.com, home of expert search engine optimization tips. The last session of our liveblog coverage is on mobile advertising. First up is Dennis Glavin, @dennisglavin, of Microsoft Advertising. What’s going on in mobile search? Two kinds of usage: Consumer using a mobile device as a substitute for a PC: informational in nature. On-the-go queries: supplement desktop search volume, centered on local action and with greater commercial intent. Looking deeper at the out-and-about consumer: On a PC, the query chains of a… -
SMX East 2011: The SoLoMo Landscape
15 Sep 2011 | 8:41 amSMX East 2011: The SoLoMo Landscape was originally published on BruceClay.com, home of expert search engine optimization tips. Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three go together, albeit awkwardly. To resolve the awkwardness, our panelists. Gregg Stewart (@greggstewart) starts. Mobile has gone… -
SMX East 2011: Doing Offers Right
15 Sep 2011 | 8:40 amSMX East 2011: Doing Offers Right was originally published on BruceClay.com, home of expert search engine optimization tips. Dan Hess @dealradar starts us off. Local Offer Networks has experience with data they use to serve major media companies. Massive growth of local offers continues. Prediction: in U.S. alone, 3 billion gross revenue from daily local deals. New competitors are entering the space faster than those falling out. The total offers published is climbing rapidly, doubling quarter over quarter. Consumer fatigue is a real consequence. Consumers are overloaded and merchants are… -
SMX East 2011: Up Close with Google+ and Google +1
14 Sep 2011 | 2:16 pmSMX East 2011: Up Close with Google+ and Google +1 was originally published on BruceClay.com, home of expert search engine optimization tips. What does Google+ mean to SEO, PPC, Social Media and the real world? The Google+ powered panel for “Up Close with Google+ and Google +1” shares all we need to know (or at least what they are allowed to tell us) at the after-lunch, SMX East session. Danny Sullivan puts us in a Google+ frame of mind with a +1 intro of Bruce Clay who has been doing SEO since 1996, longer than Google! Cheers for Bruce Clay and SEO. Google sets the record straight with…
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level343.com
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Content Strategies: Get Fresh with Your Audience Today
15 Sep 2011 | 12:00 amIf your company’s Web site has been drawing less and less attention from customers, perhaps you have a freshness issue. It’s not that you’re getting testy with customers, but that your site’s content hasn’t been updated on a regular basis for some time. Fresh content you can market and advertise to customers is critical in today’s online world. As more customers turn to the Internet to shop for and purchase products, it’s imperative that your content be interesting, informative and, most importantly, fresh. -
Pinging Your Blog – Should You? Shouldn’t You? What’s the Big Deal?
12 Sep 2011 | 12:00 amOne of our favorite past clients, and one of our most loyal supporters, recently asked about pinging blogs: “Do you find it beneficial to ping your blog? I have done it. I usually use pingoat, pingfarm and pingomatic. I didn’t see anything in your blog about it. Any thoughts?” Thanks for the question, Carla. We do have some thoughts, as a matter of fact – lots! -
Blogging Lessons Learned: My 7 Links
8 Sep 2011 | 12:00 amBonnie, NapoliUnplugged.com’s owner/operator and bloggess extraordinaire of all things Naples, Italy, recently nominated the Level343 Article Archive to join in a project. The project, started by TripBase, is called “My 7 Links”. It’s an interesting idea; according to the goal posted on the rules page, the aim of My 7 Links is: "To unite bloggers (from all sectors) in a joint endeavor to share lessons learned and create a bank of long but not forgotten blog posts that deserve to see the light of day again." What a fantastic idea, and a great endeavor. Not to mention the fact that it… -
Avoid the Social Media Graveyard: Social With a Plan
5 Sep 2011 | 12:00 amFor many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes. I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure. -
Internet Marketing from the Non-Marketer’s Point of View
1 Sep 2011 | 12:00 amThere’s a notable difference between the outlook of those in the internet marketing industry and those who aren’t. This difference became very noticeable to us when Google Plus came out. It seemed that everyone was talking about Google’s new social platform. G+ news, opinions and how-to’s were everywhere.
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Search Engine Watch
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This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
17 Sep 2011 | 11:00 amThis week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind... -
YouTube Adds Video Editing, Lets You Make Quick Fixes to Videos
17 Sep 2011 | 9:00 amYouTube made two noteworthy announcements this week. First, Minjae Ormes, YouTube Movies and TV Marketing Manager, announced, “In celebration of the 70th anniversary of its release, Orson Welles’ seminal work Citizen Kane joins the tho... -
Google’s European Privacy & Antitrust Battles: An Update
17 Sep 2011 | 5:00 amThe European Commission is still determining Google’s degree of dominance, Google is providing an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned i... -
Yahoo Search Results Redesign Add Tabs, Filtering
16 Sep 2011 | 12:20 pmYahoo introduced redesigned search result pages yesterday. The new, simpler look adds tabs beneath the search box, allowing you to view images, video, or news or other results. Yahoo also lets you filter searches by time and trending searches... -
Google Maps Gets +Snippets Integration
16 Sep 2011 | 12:00 pmGoogle Maps and all the information tied to it are now more easily shareable on Google+ thanks to +Snippets integration. When on Maps, users can now share whatever content is on their screen with just two clicks. The Maps +Snippets Whenever us...
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Occam's Razor by Avinash Kaushik
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Google Analytics Visits Metric: Change. Implications. Opportunities.
29 Aug 2011 | 2:29 amRecently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about. Still others wondered what they were going to eat for lunch. :) If you were in the first two categories this blogpost (delightful video actually!) is for you. Some of you know that I am the co-Founder of Market Motive,… -
Produce Actionable Insights: Mate Custom Reports With Adv Segments!
8 Aug 2011 | 2:57 am99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and… -
Email Marketing: Campaign Analysis, Metrics, Best Practices
18 Jul 2011 | 2:56 amWith all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!” Not true. Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every fiber of your being. Every thought that crosses your mind. -
Your Web Metrics: Super Lame or Super Awesome?
28 Jun 2011 | 2:50 amWeb Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame (org structure, bad boss, ineffectual team). Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking for them :)). Even with all that, I think the problem is you. You: The… -
Web Analytics Career Guide: From Zero To Hero In Five Steps!
6 Jun 2011 | 2:47 amI got an email the other day with this simple question: "How do break into the world of web analytics?" Actually I get that question almost every single day. :) The interest is not surprising. There is a ton of excitement about web analytics. Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity"), and they are starting to understand the power of data to delight customers and drive accountability. I've said repeatedly that if I look into the next xx number of years Analyst is essentially a…
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Google Analytics Blog
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Site Speed gets an upgrade. Hello Performance tab
8 Sep 2011 | 2:32 pmThis is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, we share an update to the Site Speed report to help you better understand your site's performance.In May, we made it easier to compare your site’s business performance with your site’s actual performance with the introduction of the Site Speed report in the new version of Google Analytics. Today we want to share an update.We’ve heard the need to get… -
New Google Analytics SDK for iOS Version 1.3
7 Sep 2011 | 12:59 pmToday we are releasing a new version of the Google Analytics for iOS SDK. We’ve added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include: General Campaign Tracking This new feature is probably the most exciting one for this release. We now support the ability to set campaign referral information. To learn more about this feature and how to use is, see our documentation. AnonymizeIp To provide more privacy to your users, use the anonymizeIp property in the GANTracker class, which removes the last octet of the… -
Linking all of your AdWords accounts to Google Analytics
31 Aug 2011 | 11:15 amThis is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, Gavin Doolan, an Analytics specialist shares some of improvements to AdWords linking in Google Analytics v5. We are happy to announce a new feature that will allow you to use multiple AdWords accounts with Google Analytics more effectively. Previously it was only possible to link a single AdWords account to a single Google Analytics account. This made it… -
Introducing two new versions of the Management API
30 Aug 2011 | 3:07 pmToday we are releasing two new versions of our Management API into public beta; a brand new version 3.0 and a backwards compatible version 2.4. While the data the API exposes is the same, both versions migrate the Management API from the existing Google Data Protocol to Google’s new API infrastructure. This impacts the way you request and handle data from the API. With this change, we are also announcing the deprecation of the legacy version 2.3 of the Management API. It will continue to work for 2 months, after which all v2.3 requests will return a v2.4 response. The biggest changes in… -
Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path
24 Aug 2011 | 11:10 amAn ad is clicked, and a purchase is made. Marketers have long used Google Analytics and similar tools to see which marketing efforts drive sales and conversions. Measurement is fundamental to ROI-focused marketing. Now, we’re taking this measurability a few steps further. When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer…
