I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast. Ask yourself this: in trying to reach others for whatever your goal may be, is it facts or emotions that will win them over? Which do you think plays the bigger…


