Via Hotels.com. Infographics to put you in the mood. Permalink | Leave a comment »
Selected by bridgetayers
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Most Topular Stories
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Romance survey [infographic]
Holy Kaw!9 Feb 2012 | 12:02 pm -
How to Recover From a Social Media Hangover
Copyblogger9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
Time For Brand Marketers To Lead A Comeback
Branding Strategy Insider7 Feb 2012 | 9:10 pmIt’s a good thing the game between the NFL's New England Patriots and the New York Giants was exciting because this year’s Super Bowl commercials were dull, and what a weird thing to say about the Super Bowl. Generally, it’s the very opposite of that. Perhaps it’s best not to read too much into Super Bowl ads vying for viral buzz (many of which adopted a new pre-game, social media preview approach to generate buzz, albeit some have argued it was poorly done). But there was one thing that stood out. In a noticeable departure from the tradition of Super Bowl Sunday, this year’s crop… -
Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
How to Change the World20 Jan 2012 | 10:46 amOver the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are… -
Never Waste an Opportunity: The Value of Lead Nurturing
MarketingProfs How-To Articles7 Feb 2012 | 7:00 amWhen new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye--if you don't have the proper systems in place. Read the full article at MarketingProfs
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Holy Kaw!
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Romance survey [infographic]
9 Feb 2012 | 12:02 pmVia Hotels.com. Infographics to put you in the mood. Permalink | Leave a comment » -
Do aliens go invisible by 'going green'?
9 Feb 2012 | 11:24 amAs we discover more and more planets around other stars, the Fermi Paradox is becoming, well, more paradoxical. The Fermi Paradox simply asks the question "where are they?" Our Milky Way galaxy is so big and so old -- and we are estimated to be accompanied by at least 100 billion planets -- that aliens should have visited us by now. Instead, when we peruse the heavens, we are faced with the Great Silence, which is one of the biggest challenges to modern astronomy. Full story at Discovery News. More news from Discovery Communications. Photo credit: Fotolia Permalink | Leave a… -
Mysterious sounds reported around the world
9 Feb 2012 | 11:23 amPeople around the world have reported hearing strange sounds from the skies over the past month. Sometimes they describe it as a hum or low rumble; other times it’s a whine, thump, or even a melody. Often the sounds have been recorded and posted online, fueling rumors and conspiracy theories. One blogger wrote, "either the world is ending, aliens are landing or everyone is getting hoaxed. Or, possibly, there’s an actual scientific explanation for the mass amount of YouTube videos capturing bizarre sounds that are being heard around the globe. Are we witnessing the beginning of a… -
Costa Concordia: an ecological time bomb
9 Feb 2012 | 11:21 amAs workers begin to extract the half-million gallons of fuel in the shipwrecked cruise liner, locals are worried that their pristine waters are in danger. Reporting by Rossella Lorenzi. Written and produced by Rossella Lorenzi and Martin Berman. Full story at Discovery News. More news from Discovery Communications. Permalink | Leave a comment » -
Inside Syria's capitol: nervously normal
9 Feb 2012 | 11:18 amAs the violence in Syria continues to escalate, Syrian citizens are arming themselves to resist their oppressive regime. For days, Homs, the third-largest city in Syria, has endured shelling, tanks and attacks by heavy weaponry. Syrian protestors react with more violence against forces loyal to President Bashar al-Assad, resulting in all-out war zones in some residential neighborhoods. Full story at Discovery News. More news from Discovery Communications. Permalink | Leave a comment »
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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Branding Strategy Insider
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Time For Brand Marketers To Lead A Comeback
7 Feb 2012 | 9:10 pmIt’s a good thing the game between the NFL's New England Patriots and the New York Giants was exciting because this year’s Super Bowl commercials were dull, and what a weird thing to say about the Super Bowl. Generally, it’s the very opposite of that. Perhaps it’s best not to read too much into Super Bowl ads vying for viral buzz (many of which adopted a new pre-game, social media preview approach to generate buzz, albeit some have argued it was poorly done). But there was one thing that stood out. In a noticeable departure from the tradition of Super Bowl Sunday, this year’s crop… -
When To Reposition Your Brand
6 Feb 2012 | 9:10 pmBrand repositioning is necessary when one or more of the following conditions exist: Your brand has a bad, confusing or nonexistent image. The primary benefit your brand "owns" has evolved from a differentiating benefit to a cost-of-entry benefit. Your organization is significantly altering its strategic direction. Your organization is entering new businesses and the current positioning is no longer appropriate. A new competitor with a superior value proposition enters your industry. Competition has usurped your brand's position or rendered it ineffectual. Your organization has acquired a… -
How To Transform An Under-Performing Brand
5 Feb 2012 | 9:10 pmOnce the decision has been made to continue to invest in an under-performing brand, brand owners will be faced with a new set of challenges completely foreign to them. The temptation is always to do more of what got you there. That rarely works when brands face reinvention. By that I mean brand relevance. The main reason brands begin to under perform is that people no longer care. When that happens, like it or not, you’ll be starting over from scratch. This is a hard pill for brand owners to swallow, particularly if the brand was once an iconic leader in its category. For brand owners… -
Logo Design Requirements
4 Feb 2012 | 9:10 pmA brand’s identity is a combination of visual, auditory, and other sensory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide differentiation, create communications synergy, and are proprietary. The logo is one key component. Here is what we look for when we evaluate logo design: Memorable – highest recognition and recall (both of which can be tested for) Including recognition at maximum distances (can be tested for) Aesthetically pleasing Timeless quality - the logo will not become dated Appropriate for the product/service… -
Brand Tagline Requirements
3 Feb 2012 | 9:10 pmIn definitive global research, The Conference Board has found the development and consistent use of a tagline to be a key factor in brand strategy success. A tagline that succinctly and powerfully communicates the brand’s promise is one of the quickest, easiest and least expensive ways to communicate the brand’s new position to internal and external audiences. It should consistently accompany the brand’s logo in situations outlined by the brand architecture. I believe that developing brand taglines (and elevator speeches) are the most important next steps one can take once a brand has…
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How to Change the World
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Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
20 Jan 2012 | 10:46 amOver the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are… -
Design a Sam Adams beer
20 Jan 2012 | 8:24 amNow this is a fun project. I’m helping Sam Adams “tap” the knowledge of beer drinkers and crowd source its next brew. Join the party by getting the app and designing your beer: The final brew will be released in Austin in the first week of March. #sponsored -
How to Create an Enchanting Financial Forecast #OfficeandGuyK
17 Jan 2012 | 1:52 pmThis is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the job. His grasp of financial models and how to present them exceeds mine by two orders of magnitude. The Purpose of Financial Projections When it comes to financial projections, there are two types of entrepreneurs: first, the “visionary entrepreneur” who… -
How to Create an Enchanting Business Plan #OfficeandGuyK
12 Jan 2012 | 8:16 amHere is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. It’s saved to my SkyDrive folder here. Feel free to download it and use it as inspiration. And if you’re working with a partner, you can use the free Word Web App to stay in sync. I provided the PowerPoint document before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. -
How to Create an Enchanting Pitch #OfficeandGuyK
9 Jan 2012 | 8:01 amWelcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial forecasts. I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company. I embedded the sample deck for you to click through by using the PowerPoint Web App. When you’re ready to get started, you can download the…
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MarketingProfs How-To Articles
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Never Waste an Opportunity: The Value of Lead Nurturing
7 Feb 2012 | 7:00 amWhen new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye--if you don't have the proper systems in place. Read the full article at MarketingProfs -
Four Keyword Research Mistakes to Avoid at All Costs
6 Feb 2012 | 7:00 amIf you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords--and how to avoid them. Read the full article at MarketingProfs -
The Inside Scoop on Using Twitter Lists for Profit and Sanity
3 Feb 2012 | 7:00 amThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time--and generate leads for your business. Read the full article at MarketingProfs -
10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success
2 Feb 2012 | 7:00 amCustomers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips--and a campaign planner--to help you achieve seasonal sale success. Read the full article at MarketingProfs -
Five Tips for Implementing a Successful QR Code Campaign
1 Feb 2012 | 7:00 amQR codes can be inexpensive to implement and can provide you a measureable return on investment--if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. Read the full article at MarketingProfs
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TechCrunch
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HTC: Ice Cream Sandwich Will Start Hitting Our Handsets In March
9 Feb 2012 | 10:55 amAt long last, HTC fans can finally stop holding their collective breath. After months of relative quiet, the Taiwanese company has taken to their Facebook page to spread the word: the Ice Cream Sandwich is coming, and it’s coming soon. For owners of certain HTC devices, the long-awaited Android 4.0 update will begin hitting handsets next month. HTC originally promised that Ice Cream Sandwich would be hitting most of their top-tier devices in “early 2012,” but that doesn’t seem to the case anymore unless you own one of their numerous Sensation devices. If anything, it… -
100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 -comScore
9 Feb 2012 | 10:53 amTelevision is in trouble. Americans streamed 43.5 billion videos in December 2011, up 44% since December 2010, according to comScore’s 2012 US Digital Future In Focus report released today. The study also showed that 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010. comScore says YouTube is largely driving this, and that average minutes per video view, average videos watched per user, and total ads streamed are way up as well. TV and film studios should take notice and consider how they can create companion content to engage this growing… -
Glancee: A Nice-Guy Ambient Social Location App For Normal People
9 Feb 2012 | 10:44 amSome of us can’t be bothered to check in, but still want to find interesting people nearby. The challenge for developers is how to do this in a way that is both useful and not creepy. Glancee, available for both iOS and Android, gets closer to solving these problems than most I’ve seen. The app lets you sign in with Facebook, then it shows you people within 100 yards, or one, two, or ten miles who have things in common. In some ways this sounds similar another app I recently covered, Highlight — but there are key differences, that will make each app appeal to different sets… -
Pixloo Helps You Sell Your Home With Free Virtual Tours, Exports To Zillow, Trulia & More
9 Feb 2012 | 10:28 amIn December, Eric covered Open Home Pro, a startup that lets realtors sell homes via their iPads. Today, there comes a similar effort from Pixloo, except this service is designed for use by anyone – realtors and homeowners alike. With Pixloo, you can upload information about your home, including text, photos and even videos and then immediately export that data to major real estate sites including Trulia, Zillow, Realtor.com and others, all for free. OK, technically, Pixloo is freemium. The pricing tiers depend on whether you need one virtual tour, the number of exports per tour and… -
Avast, Me Hearties: How The Pirate Bay Changed The Way We Steal
9 Feb 2012 | 9:41 amThe Pirate Bay, in many ways, is disappearing. It is one of the most popular torrent sites on the web and its database of millions of torrent files – essentially pointers to pieces of files hosted elsewhere – has long been the go-to spot for budding pirates around the world. While it still exists in spirit, the admins are now moving all of the torrent files off the site and are instead offering magnet links. This is an important distinction that will move the locus of general piracy from a single site to any number of sites, reducing the Pirate Bays importance as a source. First,…
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ReadWriteWeb
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Hangout With the Scientists Looking for the God Particle
9 Feb 2012 | 11:57 amWant to hang out with the people who run the CMS? No, not the content management system. The Compact Muon Solenoid. It's one of the two big detectors at the Large Hadron Collider (LHC), the largest and highest-energy particle accelerator in the world. CERN physicist Dr. Albert De Roeck is hosting a Google+ Hangout tomorrow from inside the cavern where the experiment takes place, about 100 meters underneath Cessy, France. He'll explain the CMS experiment and take questions about the crazy frontiers of particle physics. Sponsor The CMS is one of the two general-purpose LHC experiments searching… -
Fabled Google Drive Won't Be Another Dropbox
9 Feb 2012 | 11:00 amThe Wall Street Journal has revived rumors about Google launching a cloud storage service called Drive. The comparison everybody wants to make is to Dropbox. The thinking is that Google will challenge everyone's favorite start-up by releasing a native desktop and mobile Drive app with the same syncing features Dropbox users know and love. Google Drive rumors have been around for many years, and they've always conformed to the understanding of "The Cloud" that has prevailed at the time. If it's not like Apple's iCloud, which is integrated into Apple's devices, then it must be like Dropbox,… -
[STUDY] 61% of Social Media Users Feel So Close To You
9 Feb 2012 | 10:30 amSometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a "favorite" can really make a social networker bee's day. A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are "mostly unkind," which would imply rude or mean. An additional 5% say that it's all situational. On the whole, adults have positive experiences on social networking sites. A total 68% of SNS users had an… -
[Infographic] Mapping the Tools in the Mobile Development Ecosystem
9 Feb 2012 | 10:00 amThe mobile development ecosystem is a large, complicated space. There are innovative startups making tools for native and mobile Web apps along with large enterprise-grade companies that offer solutions from cloud support to frameworks and developer environments. For a mobile developer, it can be confusing to know where to turn and what to use to make the best app possible. Mobile "backend-as-a-service" startup Kinvey created a map for ReadWriteMobile to help developers understand the ecosystem. Kinvey brackets the mobile ecosystem between two primary pillars: the service providers and the… -
Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA
9 Feb 2012 | 9:30 amSenate Majority Leader Harry Reid, D-Nev., still licking wounds from last week's defeat of the Protect IP Act and its House counterpart the Stop Online Piracy Act, is reportedly working on an even more sinister, Internet-regulating bill. Few details have been publicly disclosed about the latest push by legislative Democrats to expand executive-branch authority over the Internet, but the Daily Caller has pieced together publicly-available clues suggesting that Reid's newest bill is even broader than President Barack Obama's cybersecurity proposal. Sponsor Released last May, Obama's proposal…
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Mashable!
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Live LOLCats: Cheezburger Plans Grammy Awards Memes in Real Time
9 Feb 2012 | 12:35 pmI Can Has Cheezburger plans to turn the 54th Grammy Awards into a laughing matter by giving viewers an outlet to write funny captions for red carpet and ceremony photos. The “Live LOLing” event starts Sunday at 4 p.m. PT when Cheezburger’s ROFLrazzi site, Twitter profile and Facebook page will begin publishing Grammy images with humorous captions — in lolcat meme format. People can click “Recaption This” to plop their own witty text on the photos. Participants can then share their creations on their social networks. Cheezburger editor in chief Emily Huh… -
Popularity of an Article Can Be Predicted Before It’s Tweeted [VIDEO]
9 Feb 2012 | 12:24 pmHP Labs says it’s possible to know if your tweet will be a dud before you type the 140 characters. Researchers have developed a formula that predicts the number of times a news “article will be tweeted with surprising accuracy.” The researchers predicted tweet popularity with 84% accuracy based on ranking news articles by four criteria. In the new study called “The Pulse of News in Social Media: Forecasting Popularity, HP Labs used a statistical model to rate the popularity of 40,000 news articles published during nine days in August 2011. The statistical model… -
Yahoo’s New Visualization Beautifully Shows What’s Happening on the Web
9 Feb 2012 | 12:00 pmYahoo has launched a new webpage that visualizes what’s happening on the web in near real time — and it’s totally beautiful. The Content Optimization Relevance Engine (C.O.R.E.) HTML5 site hopes to show users the “behind the scenes” process Yahoo uses to match readers with content on their personalized homepage, using technology developed in a Yahoo research lab a few years ago. While Yahoo’s homepage used to be arranged by editors, it now uses an algorithm to match individual user preferences. “We can provide users with insights through the lens of… -
Who Really Invented the Web? Texas Trial Questions Tim Berners-Lee [VIDEO]
9 Feb 2012 | 11:48 amTim Berners-Lee, who is credited with inventing the World Wide Web, testified this week in a Texas courtroom against a company that claims it has a patent on the same technology. The man who claims to have the patent on the “interactive web” is Michael Doyle. His company, Eolas Technologies, has filed suit against many of the world’s biggest Internet companies — including Google and Yahoo — over the case. Doyle’s lawyers say the companies owe him millions in royalty payments for using such common functions as watching online video or search suggestions pop… -
Mass Effect 3 Gets iPad Version with Action-Packed ‘Infiltrator’ [PREVIEW]
9 Feb 2012 | 11:35 amMass Effect 3 is coming to an iPad near you in the form of Mass Effect Infiltrator, an iOS game aimed at expanding the game’s narrative and give players some mobile combat. Infiltrator isn’t a direct port of the latest Mass Effect game. Unlike its big brother, a sci-fi role-playing game known for its first-person shooter gameplay and massive, branching story-lines, Infiltrator is all about fighting. Mashable got a demo of the game played on an iPad and hooked up to a television at an EA showcase. The story follows a soldier called Randall Ezno as he travels the universe tracking…
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ManagingCommunities.com
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What Can You Do When Information Leaks from a Private Forum?
6 Feb 2012 | 6:58 pmphoto credit: Vivian Chen [陳培雯] Private forums are meant to be private – the information contained within is supposed to only be for the people who have access to that forum. But, people don’t always respect this fact and eventually, you may have someone leaking private information to people who shouldn’t have it. The question [...] -
Social Media and Online Community Platform Usage by Inc. 500 Companies Detailed in Study
2 Feb 2012 | 7:10 pmDr. Nora Ganim Barnes, a Chancellor Professor of Marketing and the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, has released the results of the center’s fifth annual study into the usage of social media by Inc. 500 companies. The survey asked participants about thirteen particular types of social media: [...] -
Good Online Community Management is Censorship
30 Jan 2012 | 3:00 amOne of the reasons that words matter so much is that different words prompt different emotional reactions from people. If you call someone a spammer, they are more likely to react defensively than if you said that they were advertising. Even though, when it comes to the action, these are the same thing. Let’s take [...] -
ManagingCommunities.com is 4 Years Old!
26 Jan 2012 | 4:00 amphoto credit: barbourians Friday will mark 4 years since the launch of ManagingCommunities.com. In honor of this occasion, I wanted to take a moment to thank everyone who has been supportive of this site and me. Thank you to those that read this blog, subscribe to it and spread the word by passing along my [...] -
When Your Members Criticize a Company or Person, Invite Them to Your Community
23 Jan 2012 | 4:10 pmphoto credit: SmithGreg I recently had a member on one of my communities start a thread to review a book, which he criticized. Most of his review was fair, but there were some parts that I felt were a little harsh. Still, it was appropriate for our community. As an author, I do sympathize with [...]
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trendsspotting blog
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“Trends and Innovations in Mobile Accessories” Research Report
1 Feb 2012 | 8:03 amWe are happy to announce the release of a new TrendsSpotting research report uncovering major trends in Mobile Accessories. Based on exploration of over 2000 new accessories released since 2011 + CES 2012 and a market analysis of major market trends characterizing this growing market, TrendsSpotting has identified about 150 recently released products that reflect new emerging trends in mobile accessories. The innovations analyzed in this report are profiled according to … -
LEADING DIGITAL WOMEN PREDICT 2012
11 Jan 2012 | 6:20 pmFor the last five years TrendsSpotting trends research company has published prediction reports covering trends in tech, mobile and social media, suggested by leading technology and business experts. TrendsSpotting’s Influencers Prediction Reports 2011, 2010, 2009, 2008 are read by thousands of readers and are used by leading companies to plan their future (viewership at Slideshare/TrendsSpotting). As TrendsSpotting is involved in re-placing the role of women in the digital world (see us at Microsoft’s Women Think Next and WIFT), we have decided that this year we will dedicate this… -
Emerging market for mobile health products
9 Nov 2011 | 3:15 amIn the past year, products using mobile devices to monitor health conditions are becoming more popular with the first ones now getting accepted by the Food and Drug Administration. Among health care apps entering the market are blood pressure monitoring cuffs, CT-scan viewers, and pocket ultrasound machines. The market is still at its first steps but rapid growth is expected: according to mobile market consultancy research2guidance, by 2015 30 percent of the world’s smartphone users will be using mobile health products, up from 5 percent today. The big promise for consumers are… -
2020 Predictions -Model for Future Innovations
14 Oct 2011 | 2:12 amBased on the concept of “The Internet of Things” TrendsSpotting has developed a working model for NPD. ”The ANA Model” was developed and implemented while working with tech companies, and allows us to predict future products and services. The “ANA Model” identifies the process where data is collected from reported “Actions”, then delivered to predefined monitor systems or professionals by “Notifications”. The outcomes can “Alert” people through a visualized system. Few daily activities are presented to reflect the… -
How crowdsourcing games help solve scientific problems: Review of current projects
6 Oct 2011 | 7:09 amIt has been shown that the human capacity has still important advantages over computers. Scientists have learned to use crowd sourcing tools to improve their research. To achieve cooperation, they present models of the problems in a game like display and challenge the partipants to find solutions. Scientists in Carnegie Mellon University (look up Luis von Ahn) were the first to use human brains to help them solve problems associated with searching for images on the web (computers are not very good at distinguishing images from each other using visual cues). This lead to the development…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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Entrepreneur Update
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Eight Creative Marketing Ideas to Make Your Business Stand Out
9 Feb 2012 | 8:00 amIf your marketing could use a new twist, consider these new ideas to reach today's customers. -
Four Questions to Ask Before Setting a Price
9 Feb 2012 | 5:03 amBefore you figure out your pricing, figure out your business. -
Three Ways to Extend the Battery Life of Smartphones and Tablets
9 Feb 2012 | 4:00 amConsider these options for extending the battery life of your mobile devices. -
Fashion Mogul Christopher Burch Talks Business
9 Feb 2012 | 2:00 amAs Fashion Week kicks off, we sat down with the man behind brands like Tory Burch and Monika Chiang to find out what it takes to make it in the business. -
Seven Ways to Kill Your Meetings and Unleash Productivity
8 Feb 2012 | 12:08 pmDespite studies showing that meetings are a colossal waste of time, they remain common. Here's how to collaborate while cutting back on meetings.
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Seth's Blog
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The Weird interview
9 Feb 2012 | 12:06 pmTo celebrate the launch of Squidoo's new UpMarket magazine, we got permission to post an audio interview I recently did with Darren Hardy of Success. You can find it here. Thanks for listening. -
Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect…
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HBR.org
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Are Successful People Nice?
9 Feb 2012 | 12:23 pmSince Daniel Goleman's Emotional Intelligence, we've recognized the importance of tuning into social and emotional factors in the workplace. But many popular depictions of the workplace don't show any evidence of that sensitivity. Mad Men, Wall Street, and others impress that in business, only the strong survive. But emotional intelligence implies that successful leaders should be nice. And while being nice may have social benefits, does it pay? The key is in how agreeable you are. Timothy Judge, Beth Livingston, and Charlice Hurst examined this trait in a paper [PDF] in the Journal of… -
Managing the "Crazy Ideas" Conundrum
9 Feb 2012 | 11:49 amThe most painfully awkward debates I hear in ostensibly innovative organizations revolve around "crazy ideas." When unexpected challenges arise, what ideas are acceptably crazy? Which ideas are too crazy? Which ideas are so crazy that no one looks at or listens to their champions quite the same way ever again? Consequently, top management teams tend to be the Goldilocks of crazy: They don't want insane, and they don't need conventional; they want their craziness to be "just right." Defining those crazy zones is one of the most difficult but more important cultural decisions innovation… -
How to Start the Big Project You've Been Putting Off
9 Feb 2012 | 8:30 amI want to write a screenplay. I wanted to write one last year, but other work took more time than I expected, and I kept pushing "write screenplay" off my to-do list. I know I'm not alone in struggling to make incremental progress on long-term projects or goals. How do you get started when you have "all the time in the world"? Maybe you have a project with no deadline, like my screenplay. Or maybe you have a deadline that's months away — like preparing a speech, developing a business plan, or designing a training program. Perhaps you have a habit of procrastinating on projects with… -
How to Get Promoted in China
9 Feb 2012 | 7:43 amMichael Black is an American employee working in China for one of the country's oldest and most traditional consumer products manufacturers. Michael has been in China for two years and has done quite well. He's mastered the local language, been very successful in meeting his performance goals, and believes that he deserves a promotion. Michael is a bit uneasy "tooting his own horn," but he also realizes that if he doesn't do it, no one else will. When meeting with his boss to argue his case, Michael explains how he has met or exceeded all of his performance goals over the past two years and… -
The Case of the Rolling Stone (that Gathers No Moss) Resume
9 Feb 2012 | 7:30 amWhat would you think if a job candidate sent you a resume listing six jobs held in the last four years? Some of you would probably have an instinctively negative reaction: "This is someone who can't make up her mind or settle down — probably a flake. In 'my day' everyone knew that you couldn't change jobs more often than once every two years." Or would you have a more sympathetic interpretation? Perhaps that this is evidence of a candidate who is willing to take risks and seek out new opportunities? Resumes must be truthful — if you've had six jobs in four years, you need to say…
