How all the changes announced bring major advertising possibilities
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Most Topular Stories
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The New Facebook
Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management10 May 2012 | 7:49 am -
Viacom Gives Up Fight Against Time Warner Cable, Adds Channels to TWC iPad App
TechCrunch16 May 2012 | 12:35 pmCustomers of Time Warner Cable have some reason to rejoice today, as the cable company has gotten the go-ahead to add channels like MTV, VH1, and Comedy Central to its live streaming iPad app. The addition comes after the channels’ owner Viacom has settled its differences and resolved litigation with Time Warner Cable. The legal fight erupted last year, after Time Warner Cable released its iPad app, which lets subscribers stream live shows to tablets inside their homes. While many networks grumbled about the app, Viacom was most vocal in rejecting the app, taking its distribution… -
Ask Ziggy: Phone a Friend Hands Free
building4316 May 2012 | 9:03 amThe Ask Ziggy app for Windows Phone 7 platform is a free program that translates human speech into transcribed text. Use Ask Ziggy to call contacts, send texts, emails and tweets, get local weather, and update your social networks. The app can also switch from female to male voice as well. “Natural language processing is a big part of this. What we try to do is take natural language, and we break it down into different parts of speech,” explains Shai Leib, Ask Ziggy founder & CEO. “The parts of speech like the nouns, the verbs, the adjectives and the different phrases that they… -
Study: More Brits contact brands via social media
SmartBrief on Social Media16 May 2012 | 9:28 amUp to 18 million Web users in the U.K. -More- -
5 Effective Tricks to Create a Killer Call to Action
@ProBlogger16 May 2012 | 7:04 amThis guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO. The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community. Who will share every piece of content you produce with their friends. And who will ensure that every post sparks an engaging discussion. But most of all, they will be the first to buy your products and services. The…
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Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management
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The New Facebook
10 May 2012 | 7:49 amHow all the changes announced bring major advertising possibilities -
The FIRM event 26 April 2012
30 Apr 2012 | 9:58 amThanks to Emma Mirrington and Gary Franklin who invited Paul to speak at the recent FIRM (The Forum for In-house Recruitment Managers) event on 26 April 2012. -
#Plan75: Carve supporting Plan for its 75th Anniversary
20 Mar 2012 | 6:53 amToday, 20th March, Plan International is celebrating its 75th Birthday by organising several parties for children all around the world. Carve Consulting is very happy to support this action by providing Plan with advice on the best way to use Social Media. You can find pictures and videos of all the parties [...] -
Community Analyst
16 Mar 2012 | 6:44 amWe’re currently recruiting a Community Analyst. COMMUNITY ANALYST Social Business Consultancy | Clerkenwell, London | £18k Carve Consulting is a social business consultancy: we help organisations derive business value through the strategic use of social, professional & mobile networking. We’re currently recruiting a graduate Community Analyst to join our London practice, playing a key tactical [...] -
Facebook Timeline Help Sheet
9 Mar 2012 | 7:43 amThe Facebook Timeline is great to improve the branding of your page thanks to the Cover picture and the Milestones events. But having a play with it, you’ll quickly realize that the pictures you’ll have to upload require a precise resolution to fit in their allocated space. The tip sheet below highlights the optimal size of [...]
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TechCrunch
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Viacom Gives Up Fight Against Time Warner Cable, Adds Channels to TWC iPad App
16 May 2012 | 12:35 pmCustomers of Time Warner Cable have some reason to rejoice today, as the cable company has gotten the go-ahead to add channels like MTV, VH1, and Comedy Central to its live streaming iPad app. The addition comes after the channels’ owner Viacom has settled its differences and resolved litigation with Time Warner Cable. The legal fight erupted last year, after Time Warner Cable released its iPad app, which lets subscribers stream live shows to tablets inside their homes. While many networks grumbled about the app, Viacom was most vocal in rejecting the app, taking its distribution… -
How Many Daily Downloads Does It Take To Reach The Top Of The App Store?
16 May 2012 | 12:01 pmIt’s hard to underestimate how important ranking in Apple’s top 25 in the iTunes store is for mobile app developers. After all, the top 25 is probably the single most important app discovery mechanism for most iOS users. But how many downloads does it take to rank in the top 25? Mobile app store analytics firm Distimo today published some interesting data that answers just this question. Turns out, in the U.S. store, the answer currently is about 38,400 daily downloads for free iPhone apps and 3,530 for paid iPhone apps. To rank in the top 25 per category, of course, takes… -
Third Pivot’s The Charm? Events Site Ravn Becomes Flash Sales Site Touch Of Modern
16 May 2012 | 11:34 amNo one ever called a limit on the number pivots a company can do, right? So here’s the latest at a company we’ve been watching for a while now. RAVN, an event planning and sharing app that itself was the product of a pivot from the developers behind “experiences marketplace” Skyara, has sent a letter out to its users telling them that the app is getting shut down at the end of this month. In RAVN’s place, the founders are starting up yet another business — their third — also loosely based around events but with a decidedly more commercial bent: a… -
This Won’t End Well: Toyota Connects With Nintendo DS For In-Car Navigation Interface
16 May 2012 | 11:31 amFor some inexplicable reason, Nintendo and Toyota have teamed up to turn the Nintendo DS into a navigational remote control, thereby allowing drivers (although I hope passengers do most of the fiddling) to set their routes using their game consoles. The service, called Kuruma de DS lets you see map and destination info as well as tour information as you drive through town. The service slightly gamifies the experience by adding a POI saving option. The compatible Toyota Smart Navi system costs about $3,000 while the game itself costs $92 – quite a bit of cash to simulate the map screens… -
Forrester: 32.1 Million U.S. Households Now Access Online Video On Their TVs
16 May 2012 | 11:04 amAlmost 115 million households in the U.S. currently own at least one TV set and 36 million own four or more. That’s a huge market and as Apple, Google and Microsoft try to wrestle more of this business away from the traditional content and hardware players, the old-school cable and satellite providers now suddenly have to content with this new group of challengers that, until now, barely registered on their radars. According to Forrester analyst James McQuivey, it’s Microsoft that’s winning this platform war so far. Why? Microsoft, MCquivey argues, currently has a massive…
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building43
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Ask Ziggy: Phone a Friend Hands Free
16 May 2012 | 9:03 amThe Ask Ziggy app for Windows Phone 7 platform is a free program that translates human speech into transcribed text. Use Ask Ziggy to call contacts, send texts, emails and tweets, get local weather, and update your social networks. The app can also switch from female to male voice as well. “Natural language processing is a big part of this. What we try to do is take natural language, and we break it down into different parts of speech,” explains Shai Leib, Ask Ziggy founder & CEO. “The parts of speech like the nouns, the verbs, the adjectives and the different phrases that they… -
AngelPad: Building Great Startups!
8 May 2012 | 8:36 amAngelPad is a mentorship program founded by Thomas Korte with a team of ex-Google employees to help technology startups build better products, attract seed funding and grow more successful businesses. AngelPad provides founders with funding, mentorship and the chance to work alongside other great founders at the AngelPad office in San Francisco. “AngelPad is in the business of taking companies from a very early stage, anytime from idea to some prototyping, all the way through fundraising and beyond as they become part of the network of companies in AngelPad,” explains Thomas Korte,… -
Firebase: Syncing Data between Clients
7 May 2012 | 7:17 amFirebase is a cloud service that automatically synchronizes data between clients and with their cloud servers. It frees developers from worrying about how their data will be communicated and stored, and allows them to focus on their own application logic. Apps built with Firebase can be written entirely with client-side JavaScript, update in real-time out-of-the-box, are inherently scalable, and interoperate well with existing services. “Firebase is a scalable real-time backend. What that means in layman terms is it’s like Dropbox for your applications data. It really let you build great… -
BoostCTR: Improving Online Ad Copy
7 May 2012 | 6:25 amBoostCTR powers leading advertisers and agencies to optimize ad content across search and social networks. It is the first comprehensive and systematic approach to optimizing ad content. The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven online ad copy at scale. Founded three and a half years ago in Miami, BoostCTR is now headquartered in San Francisco. David Greenbaum, CEO of BoostCTR says, “BoostCTR is a service that is focused and dedicated on one thing – which is improving pay-per-click (PPC) ad… -
Podio: Managing Your Work Better & Smarter
4 May 2012 | 5:27 amPodio is an online work platform. It allows people to manage their work better, smarter and in their own way. Podio is currently based in Copenhagen, with a multinational team of German, French, British, and Danish employees. You can work with everyone on Podio – your co-workers or your clients, contractors and suppliers. Podio adds structure to any type of work. Pick an app to fit your specific needs and start to work the way you want. More than 45,000 apps have been built or modified by Podio users. Or you can build your own app on Podio, without technical skills. Apps have been built…
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SmartBrief on Social Media
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Study: More Brits contact brands via social media
16 May 2012 | 9:28 amUp to 18 million Web users in the U.K. -More- -
Developer plans to build underwater hotel in Dubai
16 May 2012 | 9:28 amA hotel in Dubai, United Arab Emirates, will guarantee an ocean view to every guest -- because the hotel itself will built on -More- Bloomberg Government Marketing Analyst Bloomberg -
We still like Facebook, Ford exec says:
16 May 2012 | 9:28 amFacebook is a "growing and critical part" of Ford's marketing, says Matt VanDyke, the automaker's director of marketing commu -More- 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. -
Does your company archive its social media activities?
16 May 2012 | 9:28 am-More- -
Analysis: Google+ needs to leverage search to catch Facebook
16 May 2012 | 9:28 amIf Google can harness an "integrated socially enhanced search engine," it has a shot of activating all those inorganically gr -More-
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@ProBlogger
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5 Effective Tricks to Create a Killer Call to Action
16 May 2012 | 7:04 amThis guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO. The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community. Who will share every piece of content you produce with their friends. And who will ensure that every post sparks an engaging discussion. But most of all, they will be the first to buy your products and services. The… -
Get Obsessed with Your Message
15 May 2012 | 1:01 pmThis guest post is by Danielle LaPorte of DanielleLaPorte.com. Blog = up? Posts = rolling? It’s time to get obsessed with your message. A quick dictionary moment, to differentiate between your voice, your topics and your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual. Your topics are the categories or subjects you write about (Eco-luxe weddings on a shoestring budget! Savvy corporate management, with heart and soul! Thrifty vegan recipes!) Your… -
On the Elusive “Next Level” of Blogging
15 May 2012 | 7:04 amWe’ve all heard of it—the elusive “next level” that so many bloggers talk about online. But what is the next level? How many levels are there? Is there an end point in leveling up? These are all worthwhile questions—especially for more experienced bloggers who have spent a lot of time and energy in reaching the level they’re already at. For these bloggers, trying to reach the next level can involve a degree of risk, so the steps that get us toward the next level might be taken slowly and with care. On the other hand, the web isn’t exactly undersupplied with… -
Grab Your BWE Virtual Ticket for $100 Off—24 Hours Left
14 May 2012 | 5:09 pmWish you could get to Blog World Expo this year, but can’t make it to New York? Me too. I’ll be in Queensland with the winners of my blogging competition, but I know there are plenty of bloggers from other countries, as well as within the States, who won’t be able to attend Blog World this year. Fortunately, you and I don’t need to miss out on the information and fun of the Expo (and if the speaker list for this year is anything to go by, the conference is going to be really impressive). We “remote” bloggers can still “attend” on a BWE virtual… -
Install Your First WordPress Theme
14 May 2012 | 7:09 amThis guest post is by Karol K of ThemeFuse. Seeing a headline like “How to Install a WordPress Theme” on ProBlogger might seem strange at first. This doesn’t sound like a “pro”-thing at all, right? If you’ve been dealing with WordPress for a while then this is probably even more than obvious to you. However, everyone starts somewhere, and there are plenty of experienced bloggers who haven’t ever installed a WordPress theme—but would like to give it a try. Maybe you’re installing your first theme right now, and you’re searching for a…
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Brian Solis
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The Fallacy of Information Overload
15 May 2012 | 6:50 amSome of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as I explore how all of this is affecting us as individuals and human beings. Not a day goes by when I’m not asked about whether or not the social media bubble will finally burst. Twitter, Facebook, Google+, Foursquare, Pinterest, this all has to be too much right? More… -
Music, Film, TV: How social media changed the entertainment experience
10 May 2012 | 7:56 amSocial media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media… -
The future of TV is more than social, it’s a multi-screen experience that needs design
7 May 2012 | 11:19 amThe future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs and other people is essential to defining the future of television. Over the years, I’ve written much about my vision for the long overdue convergence of not only web and TV, but also how the… -
The Path from a Social Brand to a Social Business
2 May 2012 | 9:17 amI’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million… -
Do Customers Really Matter to Your Business? Prove it.
30 Apr 2012 | 8:21 amFrank Eliason and I have known each other for many years. We’ve shared the stage on many occasions, he’s made an appearance on Revolution, and most importantly, I’m proud to call him a personal friend. Frank has championed the adaption and transformation of customer service during his time at Comcast and at CITI. Never one to shy away from sharing his opinions, he’s certainly bullish on where service needs to be as a function and a philosophy versus where it is today. In fact, he’s gone so far as to call out social media customer service as being a…
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Collective Thoughts
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Master Bruce Wayne: Business’s Best Potential Superheroes
2 May 2012 | 6:40 amMost readers associate the name “Bruce Wayne” with Batman, the masked vigilante who has fought crime in comic books, TV shows and movies for over 70 years. Another side of the character, one that does not get as much attention as his rope-swinging, villain-punching alter ego, is the effort he puts forth with his “Wayne Foundation”, the charitable trust he established with his family’s fortune. Several real-life billionaires, including Bill Gates, Warren Buffett, and the late Steve Jobs, have also endeavored to give away much of their fortunes to charitable causes, setting the… -
Personal Privacy, Social Media and You
27 Apr 2012 | 6:58 amToday’s prevailing attitude about the free exchange information across multiple platforms and applications, known to many as Web 2.0 design, is causing users to take a hard look at what constitutes personal privacy. There are many pieces of information people use to conduct daily business on the Internet that shouldn’t be publicly shared, such as credit card information or Social Security numbers. Many are also concerned with the unintended consequences of content shared on social media channels like Facebook and Twitter. As these concerns show no signs of disappearing, they have become a… -
My Dirty Valentine
8 Feb 2012 | 10:50 amValentine’s day can be awful for a respectable single – bring on the mushy lovers and the despair of the singleton articles, let’s get it over with. This is why I particularly love Keeping It Kleen’s new infographic – it is hilarious, disgusting, and someone finally thought outside of the box on this one. If you are single, it will make you happy that you don’t have a boyfriend who doesn’t brush his teeth, or a girlfriend who wears the same underwear two days in a row. If you are attached, I suggest you invest in some powerful hand sanitizer. © 2012… -
History of the Businessmen [Infographic]
30 Jan 2012 | 2:40 pmWhat do cavemen, William Shakespear, Christopher Columbus, and Mark Zuckerberg have in common? They were all shrewd businessmen in their time. Whether they were carving sticks, promoting plays, or trying to get funding to sail the world – these men have set the stage for where business is today, and where it will go. Business MBA’s new infographic does a wonderful job of putting these great men and their skills in order, and giving us an idea of where Generation Y will take us next. From: Business MBA -
Where Did Google Make Their Money In 2011?
23 Jan 2012 | 11:00 amThe number is out there, Google made 37.9 billion dollars last year. About 96 percent of this came from advertising. WordStream’s impressive new infographic explores which keywords were the most popular and whose ads made the search engine so much money. © WordStream, a Google AdWords partner company.
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Soshable | Social Media Blog
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Online University Courses Incorporate Mobile Applications
15 May 2012 | 9:33 amGetting your education on the go is now possible. With mobile education applications, it is now easy to take online university courses and stay updated using your smartphone. You can use your smartphone in a variety of ways. You can check your class’s message board, you can email your professor, or you can delve into the world of applications. In fact, eSchool News, an online publication for education professionals, lists ten of the best available online applications. One of them is called “Molecules,” and it allows the user to toggle three-dimensional images of molecules, in order to… -
Speaking at the Automotive Boot Camp in Vegas this Week
14 May 2012 | 8:24 pmThere’s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive. The bad part is that it’s Las “Stays In” Vegas and attendees are often distracted from the business at hand. That won’t be the case at the PCG Event tomorrow through Thursday. The attendees are there for learning and the presenters are professionals. I have been to the previous two and both were high on education, low on distractions. The only bad part is that I won’t be… -
Video Marketing: Going Viral with Your Company
14 May 2012 | 7:22 pmWe’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like… -
Turning Back the Clock on the Eternal September: What the Brouhaha over Mark Zuckerberg’s Hoodie Tells Us about Social Media
14 May 2012 | 7:04 pmSo, a large number of the cognoscenti have gone downright apoplectic about Mark Zuckerberg daring to wear a hoodie to all-so-serious meeting of business bigwigs. The scandal. What’s next? White after labor day? Red shoes on a Thursday? How can our society survive without our sumptuary laws? Perhaps the Mayans were right: the end is nigh! Sarcasm aside, it really does show an interesting moment about social media and its place in society and Mark Zuckerberg—for good or for ill—is its personification. Social media is not businesslike; it is not Chanel and it is not Brooks… -
Apple Ping: A Social Media “Genius” Idea
14 May 2012 | 3:38 pmJust so we are all on the same page, Apple Ping is a social media platform for music. Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to. It’s not so much a platform like Facebook where you can comment on people’s walls and such, but you can comment on songs and albums that…
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PR-Squared - Social Media Marketing and Public Relations
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Seven Principles of Content Marketing
14 May 2012 | 11:20 amNow that we’ve all agreed that “Content is King (Again),” and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets. Let’s keep this simple. Follow a 70/30 Rule – 70% of content curated, 30% branded. Why? Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. All content should be SHAREWORTHY. Don’t publish junk. Better to be quiet than to queer the signal-to-noise ratio. All content should benefit… -
Seriously, This Is Gonna Be Cool: The Corporate Social Media Summit
4 May 2012 | 7:05 amNext month I’ll be moderating a panel at the Corporate Social Media Summit, which is being held June 13-14 at the New Yorker Hotel in NYC. It’s gonna be a great time, with an impressive list of corporate attendees, including SHIFT clients such as McDonalds and H&R Block, among many others (Whole Foods! Dell! Lego! Mercedes!). I’ll be moderating the panel on “Reputation preservation and enhancement: Use social media to maximize the impact of your brand.” I’ll be joined by McDonald’s Heather Oldani, Director of U.S. -
Never Give Up, Never Surrender!
29 Apr 2012 | 5:22 am -
SHIFT Communications Named Digital/Social Agency of the Year
24 Apr 2012 | 9:00 amShameless self promotion time. Hang on. Wow, wow, wow. We are busting at the seams over here. Today the Holmes Group named SHIFT Communications the 2012 Digital/Social Agency of the Year – with “honorable mentions” in the category going to behemoths like Edelman, Ogilvy and Weber Shandwick. This marks the 3rd time in the last few years that SHIFT has nabbed “agency of the year” honors. We were the “Agency of the Year” according to the American Business Awards, and the “New Media Agency of the Year” (again via Holmes) back in 2008. Both times we were psyched. But this… -
What’s Old is New Again: Earned Media Can Be Your Hub
23 Apr 2012 | 6:17 amI was catching up with a former client recently. We launched their company a coupla years ago, and by almost any measure, it is now considered a hot commodity. They have tons of social media fans, lots of inbound media requests, do a lot of great content marketing, etc. We originally parted ways, very amicably, because they had reached a degree of success that no longer warranted as much proactive effort (and, being a startup, they were wisely watching their burn rate). During our catch-up session, this company representative described a newfound fever within the company to get more…
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The Responsible Marketing Blog
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Return of the salesperson from hell
3 May 2012 | 11:47 amI’m the proud owner of a new Chevy Volt, and I’m thinking of ordering a license plate that says Shocked. You see, I thought I’d buy a Nissan Leaf. After multiple visits to the Leaf website, reading reviews and watching videos of the owner experience, their marketing connected with me. I decided the quirky all electric vehicle might be just the car to finally free me from the shackles of the gas pump. So, I went to a local Nissan dealer and took one for a spin. It drove well, and decided I’d find out if they’d honor Nissan’s lease deal. That’s… -
An opportunity missed, and at what cost?
18 Apr 2012 | 2:34 pmI just contacted a company because a coupon code they emailed me didn’t work. As it turns out, it expired in their time zone, not mine, so I missed a discount of about $10 by about 10 minutes. Sure, I could have been an ass about the fact they didn’t state the timezone on their coupon, but it was only $10. But customer delight drives word of mouth, and had they bent the rules by 10 minutes and honored it, this would have been a different post — and I would have surely shared the name of the company with you. I’ve been a non-friction customer for at least eight years… -
God is in the details
28 Mar 2012 | 5:04 pmMore evidence that the days of boring church marketing are long gone: Mars Hill Church, based here in the Northwest. We thought we’d peek under the covers of their website to see if we could discover who coded the site, and look at what we found: If you’ve never fiddled with HTML, this won’t mean much to you. But if you have, you might have just said “awesome” under your breath the way we did. “It’s all about Jesus” is one of their key messages, and whether you’re Jesus follower or not, take this away: There’s always room for… -
Do we hate Dollar Shave Club’s viral video?
7 Mar 2012 | 10:01 amThis being the Responsible Marketing Blog, you might think a video with an F-Bomb in it might attract our ire, right? Wrong. Watch this: There are plenty of things we don’t like: Racism. Bigotry. Violence. Corporate greed run amok. Comic sans. But boring marketing is irresponsible, and boring Dollar Shave Club is not. This is f**king brilliant. -
Responsible or not? CIT’s college recruiting video
20 Feb 2012 | 1:22 pmCollege advertising is usually so, well, meh. Not so with this ad entitled “It’s a Snap” from filmmakers Henry & Aaron, done with full creative license for their alma mater, Western Australia’s Central Institute of Technology. The video has gone viral, leaving some to say it has changed the face of college recruitment advertising. So, do you think they’ve nailed it for their target audience, or have they gone too far? Comment below to weigh in.
