If dodgeball day in gym class left you nursing wounds both physical and psychological during the eternity that is a bad grade school experience, you might not appreciate the efforts of 4,979 people at the University of Alberta trying to set a new world record. On the other hand, if dodgeball marked the high point of your glory days, revel in the chaos… Full story at Vimeo via Official Hype. Games from the good old days. Permalink | Leave a comment »
Selected by charlesneville
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Most Topular Stories
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Every nerd’s worst nightmare: World’s largest dodgeball game [video]
Holy Kaw!8 Feb 2012 | 6:57 pm -
DKNY Takes Top Honors at Fashion 2.0 Awards
Mashable!8 Feb 2012 | 6:41 pmAfter nabbing four of the eight awards handed out at last year’s Fashion 2.0 Awards, apparel brand DKNY was once again recognized for its use of digital media, taking home awards for Best Twitter and Best Blog by a Fashion Brand. The honors are well deserved. DKNY’s Twitter account and Tumblr blog, both of which are run by Donna Karan International SVP of Global Communciations Aliza Licht, are entertaining, informative and exceptionally on-brand. The Twitter account features, among other things, live blogs of CW show Gossip Girl each week, and frequently engages in conversations… -
Founder Collective Makes A $4 Million Bet On Paddle8′s Online Marketplace For Fine Art
TechCrunch8 Feb 2012 | 6:33 pmWhen it comes to a marketplace for fine art, a space which seems to intrinsically resist digital services, technology really hasn’t had quite the same disruptive influence it has in so many others. Startups like Zazzle and Art.com have taken steps to make art commercial and broadly accessible, with some cool technology to boot, but automation and democratization haven’t really penetrated the upper crust world of fine art in any significant way, for understandable reasons. Democratic luxury sounds like an oxymoron, or phony marketing. Founder Collective, an early-stage venture… -
Throw Away the Maps
chrisbrogan.com6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
Super Bowl Ads: “Second Payoff” Pays Off
Neuromarketing8 Feb 2012 | 11:11 amThe Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]
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Holy Kaw!
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Every nerd’s worst nightmare: World’s largest dodgeball game [video]
8 Feb 2012 | 6:57 pmIf dodgeball day in gym class left you nursing wounds both physical and psychological during the eternity that is a bad grade school experience, you might not appreciate the efforts of 4,979 people at the University of Alberta trying to set a new world record. On the other hand, if dodgeball marked the high point of your glory days, revel in the chaos… Full story at Vimeo via Official Hype. Games from the good old days. Permalink | Leave a comment » -
Text while you walk (safely this time)
8 Feb 2012 | 6:18 pmIf you’re ever twisted your ankle off a curb, bumped a stranger, or walked into a street post while texting—you need this app. ‘Transparent Screen’ for Android allows you to look through your device so you can anticipate any dangerous obstacles in your way while you’re texting on-the-go by harnessing the power of your camera to create the illusion of transparency. Just watch out for your battery life while using the app, as it’ll drain quickly. Full story at GeekOSystem. All the top tech. Permalink | Leave a comment » -
Nintendo and Converse collaborate on an amazing sneaker
8 Feb 2012 | 5:25 pmClear out room in your closets, gamers. Converse is releasing their ‘One Star Super Mario Bros.’ shoe this March! Via Like Cool. Get your Nintendo fix. Permalink | Leave a comment » -
Why Congress is way richer than you [infographic]
8 Feb 2012 | 4:28 pmVia Online Schools. Depressing infographics. Permalink | Leave a comment » -
The bookcase that’s always ready for more
8 Feb 2012 | 4:19 pmThe thing about bibliophiles is that, before you know it, the bookcase is full and it’s time to drag in a few more boards and cinder blocks to accommodate the newcomers. With the REK, such worries are a thing of the past, as the system accordions out when more space is needed and collapses into a handy rectangle when it’s time to pack up shop and move on to greener pastures. Unfortunately, the price is listed as “on request” meaning the 99% is out of luck, but perhaps it’ll inspire you to hit the workshop for a little DIY action if you can drag your nose out of…
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Mashable!
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DKNY Takes Top Honors at Fashion 2.0 Awards
8 Feb 2012 | 6:41 pmAfter nabbing four of the eight awards handed out at last year’s Fashion 2.0 Awards, apparel brand DKNY was once again recognized for its use of digital media, taking home awards for Best Twitter and Best Blog by a Fashion Brand. The honors are well deserved. DKNY’s Twitter account and Tumblr blog, both of which are run by Donna Karan International SVP of Global Communciations Aliza Licht, are entertaining, informative and exceptionally on-brand. The Twitter account features, among other things, live blogs of CW show Gossip Girl each week, and frequently engages in conversations… -
Connected Cars: How to Accelerate Mainstream Adoption
8 Feb 2012 | 6:20 pmSteve Tengler is a user experience (UX) director at Altia, Inc. He spent over 20 years in automotive design at OnStar, Nissan and Ford. Every so often, the media tells us about an automotive manufacturer on the cusp of delivering wireless, cooperative systems. The reader immediately thinks of Knight Rider, and wanders through a fantasy of connected car heaven. However, this type of news is often miles from accurate; connected car offerings in the near-to-distant future are a different reality. This article examines the delays behind that “nearly done” automotive technology, and analyzes… -
Snooki Channels Her Inner Zuckerberg With New Facebook Game
8 Feb 2012 | 6:07 pmSnooki's Match Game Jersey Shore star Zucki ... uh, I mean Snooki has just unleashed her first Facebook game. Dubbed Snooki’s Match Game, it strikingly resembles Facemash, Mark Zuckerberg's site from 2003 that challenged users to pick the hotter person pictured in two separate photographs.Click here to view this gallery.Jersey Shore star Zucki … uh, I mean Snooki, has just unleashed her first Facebook game. Dubbed Snooki’s Match Game, it bears a striking resemblance to Facemash, Mark Zuckerberg‘s site from 2003 that challenged users to pick the hotter person pictured in two… -
ESPN’s ‘Complain About Women’ Option Exposed by Twitter User
8 Feb 2012 | 5:42 pmUntil Tuesday, ESPN had a special section on its website for viewers to complain specifically about announcers who happen to be female. “Commentator — dislike female commentators,” read one option in a drop-down menu that enables viewers to provide feedback about coverage topics including blacked-out games, camera angels and audio/video issues, according to a screenshot posted by Twitter user Megan Soisson on Tuesday. Here is the tweet: wait this is a serious complaint of @espn viewers? twitter.com/msois/status/1… — Megan Soisson (@msois) February 7, 2012 Soisson is… -
Valley Still Beats Alley in Meetup Tech Groups
8 Feb 2012 | 5:31 pmSilicon Valley’s tech scene still beats out Silicon Alley’s, at least as far as Meetup numbers go. Meetup CEO Scott Heiferman announced at the 6,180-member New York Tech Meetup on Wednesday that Bay area tech Meetup groups had more RSVPs in 2011 than those in any other city. New York City had the second-most members of Meetup tech group RSVPers, followed by London, Washington D.C. and Chicago. The fastest-growing tech scene on Meetup, based on RSVPs, was Hong Kong, followed by Melbourne, Detroit and Paris. This ranking, of course, is heavily dependent upon Meetup adoption and not…
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TechCrunch
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Founder Collective Makes A $4 Million Bet On Paddle8′s Online Marketplace For Fine Art
8 Feb 2012 | 6:33 pmWhen it comes to a marketplace for fine art, a space which seems to intrinsically resist digital services, technology really hasn’t had quite the same disruptive influence it has in so many others. Startups like Zazzle and Art.com have taken steps to make art commercial and broadly accessible, with some cool technology to boot, but automation and democratization haven’t really penetrated the upper crust world of fine art in any significant way, for understandable reasons. Democratic luxury sounds like an oxymoron, or phony marketing. Founder Collective, an early-stage venture… -
FYI. Dave Morin Didn’t Lie To Gawker About Path Storing User Data
8 Feb 2012 | 5:59 pmSome people always see the good in people and some people always see the bad … Gawker just published a post with what at first seems to be some pretty damning evidence against Path founder Dave Morin, publishing an email where he assured writer Ryan Tate that Path wasn’t storing user data. While today’s headlines would lead one to believe that the statement was a lie, Morin (who is a friend) tells me that the exchange is misleading out of context. He was actually talking about Path 1.0 in the email, which lacked the “Add Friends” feature and therefore did not… -
DeNA Has Big Quarter, Acquiree Ngmoco:( Has Layoffs
8 Feb 2012 | 5:17 pmJapanese mobile gaming giant DeNA bought mobile app developer Ngmoco last year for $400 million. Since then, the company has acquired a range of other outfits and worked to tie the San Francisco startup in with everything else it does. In general, things seem to be improving. The conglomerate just posted a strong third quarter, with net sales up 16%, which in turn boosted the stock price by more than 8% for a valuation of $4.8 billion. However, net income declined versus the same period the previous year, from $106 million to $79.2 million. And maybe cost savings had something to do with a… -
Lytro Teardown Shows Potential Wireless Capability, Smallish Sensor
8 Feb 2012 | 4:51 pmIt’s been a while since we’ve heard anything about Lytro (other than nearly grabbing a Crunchie (I voted for them)), the camera where you shoot now and focus later. And the latest news comes not from the company itself, but from the FCC, which just today published the internal photos from its investigation of the device. There’s nothing fabulously surprising, but Wireless Goodness points out that the chip pictured, a Marvell Avastar 88W8787, has Bluetooth and wi-fi capabilities. Companies don’t generally include capabilities in hardware they don’t expect to use;… -
Addressgate: After The Path Fallout, Whose Address Book Is It Anyway?
8 Feb 2012 | 3:39 pmEditor’s note: Guest author Keith Teare is General Partner at his incubator Archimedes Labs and CEO of newly funded just.me. He was a co-founder of TechCrunch. Just.me is a stealth company in the mobile space and as such Keith’s opinions on this issue are likely to reflect his product focus. Addressgate seems like an appropriate name for what is dominating Silicon Valley headlines: Path’s mobile app uploading all of your contacts. Today Michael Arrington suggested that Path delete the data gathered and start over, and now Path CEO and founder Dave Morin has decided to do just that,…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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Neuromarketing
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Super Bowl Ads: “Second Payoff” Pays Off
8 Feb 2012 | 11:11 amThe Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...] -
Neuromarketing Fun: Add Your Caption
7 Feb 2012 | 5:32 amWant to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun while we’re waiting for the results of the Super Bowl neuromarketing studies to roll in. Read on… Neuromarketing scares some people, even though the techniques used by [...] -
NeuroBowl: Neuromarketing and Super Bowl 2012
3 Feb 2012 | 5:51 amThe Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...] -
Social Personalization and the Doppelganger Effect
1 Feb 2012 | 5:18 amAre you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me [...] -
Time Warner Opens NYC Neuromarketing Lab
26 Jan 2012 | 5:42 amTime Warner Inc. is opening their new “Medialab” at its New York City headquarters. The media giant expects to “generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.” The lab sounds like one of the more diverse facilities dedicated to this kind [...]
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IAB SmartBrief
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Forrester cites the "big 4" of e-commerce
8 Feb 2012 | 8:21 amAmazon, Google, Facebook and Apple combine to influence online retail at different points, per a Forrester report. -More- -
Unity Technologies to make games available on LG smart TVs
8 Feb 2012 | 8:21 amUnity Technologies has agreed to make video games created with its Unity development platform available for playing on new In -More- -
Survey: Cautious acceptance of personalized search
8 Feb 2012 | 8:21 amIn an eMarketer survey, more than half of respondents said they welcomed the idea of personalized search engine results produ -More- -
AKQA turns to France as inspiration for Nike
8 Feb 2012 | 8:21 amWith its flair for style and a surging and sophisticated market of Web-savvy smartphone users, France is deemed by AKQA to be -More- -
Mobile video ads are gaining ground in numbers, effectiveness
8 Feb 2012 | 8:21 am-More-
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How to Change the World
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Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
20 Jan 2012 | 10:46 amOver the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are… -
Design a Sam Adams beer
20 Jan 2012 | 8:24 amNow this is a fun project. I’m helping Sam Adams “tap” the knowledge of beer drinkers and crowd source its next brew. Join the party by getting the app and designing your beer: The final brew will be released in Austin in the first week of March. #sponsored -
How to Create an Enchanting Financial Forecast #OfficeandGuyK
17 Jan 2012 | 1:52 pmThis is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the job. His grasp of financial models and how to present them exceeds mine by two orders of magnitude. The Purpose of Financial Projections When it comes to financial projections, there are two types of entrepreneurs: first, the “visionary entrepreneur” who… -
How to Create an Enchanting Business Plan #OfficeandGuyK
12 Jan 2012 | 8:16 amHere is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. It’s saved to my SkyDrive folder here. Feel free to download it and use it as inspiration. And if you’re working with a partner, you can use the free Word Web App to stay in sync. I provided the PowerPoint document before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. -
How to Create an Enchanting Pitch #OfficeandGuyK
9 Jan 2012 | 8:01 amWelcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial forecasts. I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company. I embedded the sample deck for you to click through by using the PowerPoint Web App. When you’re ready to get started, you can download the…
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Adweek : Advertising & Branding
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ABC Sells Out Oscars
8 Feb 2012 | 5:35 pmOn the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney Co.’s quarterly earnings call, Mouse House president and CEO Bob Iger told investors ABC sold out the Feb. 26 Academy Awards “about a week ago.” Iger added that demand was such that some marketers had to be turned away. While Iger did not comment on pricing, sources say ABC was able to land an average unit cost of $1.7 million—roughly on par with what clients spent for… -
Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey
8 Feb 2012 | 1:47 pmPossible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter & Gamble. Adweek talked with Possible Worldwide’s global CEO Trevor Kaufman’s about the pairing. Adweek: What brought about the partnership with Grey? We really bought into it in order to come up with a more consolidated offer for P&G, and to create the kind of team that is successful for WPP in situations like Team Ford, where we have these cross-agency teams that work… -
DDB Seeks New Biz Chief for U.S.
8 Feb 2012 | 11:23 amDDB is seeking a new business development chief amid the exit of Brandon Snow, which leaves open a critical position at the Omnicom Group agency. Snow, who assumed the role of U.S. director of business development in August 2008, is returning to his former employer, the National Basketball Association. Generating new business is essential at DDB right now, given some significant account erosion last year. On Snow's watch, DDB and sibling Tribal DDB became key players on Intel’s roster of creative agencies, and DDB expanded its relationship with Mars. The shop also won H&R… -
James Franco Tries Advertising, Directs Spots for Seven Jeans
8 Feb 2012 | 11:21 amOh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer jeans maker 7 For All Mankind (a brand also known simply as Seven). The brand won't start trickling out the clips on YouTube until Feb. 15. But it's teasing the campaign—in which Franco collaborated with Seven's creative agency, Lipman—with a lengthy breakdown in WWD and the behind-the-scenes video below, starring the back of Franco's head and the army of gyrating, scantily clad girls that's… -
Grainy Footage Reveals Draftfcb's Unorthodox Training Methods
8 Feb 2012 | 11:02 amLong has it been wondered: Where do Draftfcb creatives get their ideas? And how are Draftfcb account people so adept at dealing with clients? Thanks to the two videos below, we have our answers. It seems the creative process involves placing staffers in a "centrifuge for ideas" and extracting their insights in liquid form, before sending the workers back—wobbly but unharmed—to the creative department. The account folks have it even rougher. They're forced to scale and balance a giant, rickety, unstable "testing apparatus that simulates the client-agency…
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AdPulp
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Ridin’ The Storm Out (To Kansas)
8 Feb 2012 | 9:18 amShow. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new “Ride the Storm” spot, the 180LA team chased a storm from LA to Kansas with the expert help of Weather Underground. The film was shot documentary-style with Directors Emmett and Brendan Malloy, two brothers who say chasing… -
Gerry Graf Talks Commercials, And The Team That Creates Great Ones
7 Feb 2012 | 8:23 pmThere’s no doubt that Gerry Graf, now head of Barton F. Graf 9000, has done, or overseen, a lot of great TV commercials in his career. Here’s just one: On FastCoCreates, a project of Fast Company magazine, Graf shares the ingredients of a great commercial. Here’s the part that caught my eye, as Graf describes “The Ideal Team”: Account people: no one who has a vested interest in making sure the client is happy. I don’t want anything to do with people who think they work for the client. Many account people get their bonuses based on how clients rate them. If your… -
Social Is Another Channel Entirely
7 Feb 2012 | 4:02 pmOld Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country’s second-smallest TV market, North Platte, Neb. According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally broadcast Super Bowl commercials in an increasingly important metric of Super Bowl advertising bragging rights: chatter on social-media networks. On Sunday night, a user named Daddymcc uploaded a low-quality copy of the Ferrell commercial… -
Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere
7 Feb 2012 | 2:43 pmThe other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just one, it ends with the point that all Camry drivers have stories to tell. Yet, there’s no pointer for the viewer to follow, no place to hear more Camry-centric stories, or to tell them. Granted, there is a Toyota.com graphic at the end of the spot, but that’s hardly… -
Service Advertising Is A Content Opportunity
7 Feb 2012 | 9:06 amPublic service advertising has been around for a long time. But there’s a new kind of public service advertising today, which should not to be confused with the pro-bono work agencies do for charities. No, this new service work is done by brands to directly benefit a community. It might be Tide helping people do laundry after a hurricane or tornado. In this case it’s a candy maker, helping to fund a hockey rink. Last year, New Brunswick island Grand Manan got what every small Canadian town dreams of – its own ice hockey rink. And this winter the makers of MARS partnered with…
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Guerrilla Marketing defined
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Old Milwaukeee Super Bowl ad
8 Feb 2012 | 7:01 amThis is another Super Bowl ad that you most likely have missed. Old Milwaukee ran this spot with comedian Will Ferrell only in North Platte, Nebraska on the NBC affiliate there. Yet this spot has been very popular on Twitter and Facebook, and this somewhat odd youtube spot captured by youtube user Daddymcc is approaching 1,000,000 views. Not bad for a spot that may have cost Old Milwaukee $1,000 to $2,000 to place and pretty much nothing to make. Now though it is time for them to get a few more fans on Facebook, surely more than 4797 folks like that beer. -
The 2012 Apple iPhone Super Bowl ad
7 Feb 2012 | 5:51 pmNot many folks may have noticed this ad for the Apple iPhone during the 2012 Super Bowl. Well technically speaking it isn't really an ad because Apple didn't pay a dime, and it didn't air during a commercial break. But look closely how many of the New York Giants players pull out their iPhone when the Vince Lombardi trophy comes by. Very, very impressive and truly a big suck it to Samsung. -
Beautiful Joy Ride
7 Feb 2012 | 7:44 amWell, the joy ride in this film is quite exciting but the film itself, shot on the new Nikon D800, is absolutely beautiful. Director Sandro and his crew did a fantastic job here and the D800 held its own. Here is a link to "behind the scenes of Joy Ride": http://vimeo.com/36306101 -
OK Go does it again
6 Feb 2012 | 6:43 amAnother very clever spot from OK Go is making the rounds right now, but this one is actually clever guerrilla marketing for the Sonic from Chevrolet. At almost 2,000,000 views right now, we would expect that number to grow tenfold at least. This Too Shall Pass from about 2 years back is at over 33,000,000 as we speak. Nice work -
Axe Anarchy
2 Feb 2012 | 9:14 amWho would have thought that Axe could throw the world into anarchy? Now that there is AXE Anarchy for men and women that scenario seems likely. So please stay clear of flower pots, scooters and wheel chairs, and for god's sake, please wear a nose clip.
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Influential Marketing
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The Best And Worst Of Super Bowl Marketing Strategy 2012
6 Feb 2012 | 1:40 amI couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. The result was a very disappointing collection of ads for anyone who loves marketing and the hype of Super Bowl advertising. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads… -
What The Amish Paradox Can Teach You About Marketing
3 Feb 2012 | 4:01 amLast year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about. It is of the common tricks I use to learn about different industries outside of the ones I work directly with – and in this case, the magazine I ended up with was called Farmer’s Weekly. The content was as you would expect, advice for farmers on techniques, information about regulations that will affect their industry and ads for tractors and things like that. In the middle of the issue I picked up was a feature article about what the author called the “Amish Paradox”… -
The 4 Principles Of Delusional Economics
27 Jan 2012 | 4:59 amWhen it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing behaviour, is hot right now. Bestselling books like Freakonomics and Predictably Irrational dig deep into the psyche of people to try and explain seemingly illogical actions. My own upcoming book called Likeonomics, to some degree, looks at a similar theme of why we do business with people and… -
FinnAir, Republic Day & Why Celebration Is The Best Marketing Strategy
26 Jan 2012 | 8:28 amA few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite thing on a Saturday morning: going to IHOP for pancakes. And when there is a birthday involved, it is an even bigger deal. Your birthday is a celebration there. They bring over at least 6 of the wait staff to sing their own version of the birthday song to you. You get ice cream for breakfast (what kid wouldn't love that?). People love celebrations -… -
Honda Masters The Art of Marketing Timing
23 Jan 2012 | 6:44 pmEvery year at the start of the new year there is something that most of us do without realizing it. It is related to making new year's resolutions, but it is more about sequencing your long term goals into the order in which you want to achieve them. One example might be saying to yourself, "I want to be married and then have a kid before I turn 35." Life is full of these little promises. So full, in fact, that often we make them to ourselves without even thinking. It raises an interesting marketing question as well. What would it take to get a customer to reevaluate the life sequence they…
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Tom Martin:
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The Right Way To Launch a Brand on Twitter
8 Feb 2012 | 5:50 pmA Case Study: How to effectively reach bloggers on Twitter. Especially useful to hospitality and hotel marketers engaged in social media marketing in the tourism industry. -
How Do I Create Compelling Content Marketing for My Industry Niche Audience
31 Jan 2012 | 7:47 amWhat if you're marketing to a niche audience or your product isn't sexy? Is social media really an option for you? Can you reach your audience via Twitter, LinkedIn, Google Plus and Facebook? Would anyone read a blog you created? And if so, what the hell would you write? -
The Biggest Social Media Content Mistake Businesses Make
25 Jan 2012 | 6:55 amWanna know the biggest mistake social media content marketing companies make with their social media and content marketing efforts? "It isn't creative if it isn't found." Confused? Let me explain... -
How Long Before A Social Media Campaign Shows Results
17 Jan 2012 | 4:00 amWhen companies first contact me about launching a social media campaign, they usually have three big questions. First, how much will it cost. Second, how long will it take. And third, how to approach the building of a blueprint for launching the effort. This post answers those questions. -
The State of Travel Marketing Report
1 Dec 2011 | 3:45 amThis week the IBM Institute for Business Value published it's Travel 2020: the distribution dilema report, which suggests that travel marketers of all stripes must change their "go to market" strategies if they wish to compete in the future. A complete summary is contained in this post.
