Nine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of…
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Mammals may not get to cool climates in time
Holy Kaw!16 May 2012 | 12:09 pm -
What Does it Take to Write a Billion-Dollar Marketing Story?
Copyblogger16 May 2012 | 4:00 amIn 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers. With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it. So how do you create a story that cuts through the noise and strikes at the heart… -
Zocial Button Set: 72 CSS3 Buttons
Smashing Magazine Feed15 May 2012 | 5:39 amThe idea behind this project was to produce a consistent set of buttons that could be used for the range of social actions frequently taken in Web applications. These actions are often important goals for users, such as connecting third-party accounts or sharing content to third-party platforms, so their appearance has to be attractive and clear. The standard buttons provided by third parties (such as Facebook, Twitter and SoundCloud) vary in size, style and interactivity. A consistent button set could reduce a lot of that visual noise and inconsistency. Furthermore, having it in…
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Holy Kaw!
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Mammals may not get to cool climates in time
16 May 2012 | 12:09 pmNine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of… -
Time of year matters for vitamin D risk
16 May 2012 | 12:08 pmWhen considering a patient’s blood vitamin D levels, it may be best to consider a lower threshold for concern, as well as the time of year. "In evaluating health risk," the University of Washington researchers conclude, "season-specific targets for Vitamin D blood concentration may be more appropriate than a static target when evaluating patients health risk." Full story at Futurity. More research news from top universities. Permalink | Leave a comment » -
The (not so correct) anatomy of sea life
16 May 2012 | 11:52 amMarine biology, scharine schiology. Pleated Jeans skips scientific facts for its series of sea life diagrams. Via Pleated Jeans. (H/T @laughingsquid) Laughing is good for you. Permalink | Leave a comment » -
The mechanics of eclipses [infographic]
16 May 2012 | 9:11 amWhen the moon passes in front of sun, as viewed from Earth, the eclipse that occurs is visible from a narrow path on Earth that corresponds to the location of the moon's shadow. During a total solar eclipse, this path is known as the path of totality. WARNING: Never look directly at the sun during an eclipse with a telescope or your unaided eye. Severe eye damage can result and scientists use special filters to safely view the sun. Via Space. The view from space. Permalink | Leave a comment » -
Clean air improves heart health, Olympics show
16 May 2012 | 8:39 amUsing the 2008 Beijing Olympics as a lab, researchers found evidence that even short-term reduction in air pollution exposure improves a person’s cardiovascular health. “Beijing is one of the most polluted cities in the world, and the Chinese government had proposed to reduce pollution levels to be comparable to other Olympic host cities,” says USC Professor Junfeng (Jim) Zhang. “We wanted to take advantage of such a huge intervention and look at what happens to people biologically.” Full story at Futurity. More research news from top universities. Permalink |…
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Copyblogger
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What Does it Take to Write a Billion-Dollar Marketing Story?
16 May 2012 | 4:00 amIn 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers. With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it. So how do you create a story that cuts through the noise and strikes at the heart… -
How to be a World-Changing Writer
15 May 2012 | 4:00 amAs a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today). What you may not realize is that your words can change the world. Here’s something else that’s really cool that you might not have realized … The keys to world-changing writing are also the keys to damn good copywriting. But as you know, good writing doesn’t happen all by itself. So let’s talk about what it takes to be damned good …… -
WordPress Hosting That Means Business
14 May 2012 | 8:00 amDid you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply doesn’t cut it for optimal performance and security. So, last year we decided to manage our high-traffic network of content and product sites ourselves. We did this by bringing into the family a team of people who themselves… -
The Truth About Making Money While You Sleep
14 May 2012 | 4:00 amWant to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple of hours, ate dinner, and went to bed. In other words … I goofed off. And while I was goofing off, my business generated a pretty decent chunk of revenue. You want to know the coolest part? I did absolutely nothing to “earn” it. I didn’t check my email. I didn’t talk to… -
7 Instructive Content Marketing Links
12 May 2012 | 6:00 amThis week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Speaking Does Your Domain Say “Trust Me?” Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order 5 Basic SEO Truths We Can Learn from Star Wars Peter Shankman on the Value of an Audience If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter. Are Content Publishers Waking Up from Their App Dreams…
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Smashing Magazine Feed
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Zocial Button Set: 72 CSS3 Buttons
15 May 2012 | 5:39 amThe idea behind this project was to produce a consistent set of buttons that could be used for the range of social actions frequently taken in Web applications. These actions are often important goals for users, such as connecting third-party accounts or sharing content to third-party platforms, so their appearance has to be attractive and clear. The standard buttons provided by third parties (such as Facebook, Twitter and SoundCloud) vary in size, style and interactivity. A consistent button set could reduce a lot of that visual noise and inconsistency. Furthermore, having it in… -
Smashing Daily #1: Mobile Device Lab, Browsers and Animated GIFs
15 May 2012 | 2:24 amEditor’s Note: This post is the first in the new Smashing Daily series on Smashing Magazine, where we highlight items to help you stay on the top of what’s going on in the industry. Vasilis van Gemert will carefully pick the most interesting discussions, tools, techniques and articles that were published recently and present them in a nice compact overview. Vasilis goes through dozens of RSS feeds and hundreds of tweets so that you don’t have to. Do you find the new series interesting? What would you like to have? And what wouldn’t you like to see? Let us… -
The Font Wars: A Story On Rivalry Between Type Foundries
14 May 2012 | 7:09 amI had thought terms like “intellectual property” and “intellectual theft” were of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the US trade journal The American Printer. The article it headed proved to be equally intriguing, a response by the president of American Type Founders (ATF) to a June 1929 article in the German journal Gebrauchsgraphik by the designer Rudolf Koch, calling the ATF a “highway robber of German intellectual property.” At issue was a typeface marketed by the ATF earlier in 1929 called… -
Taming The Wild Mind
11 May 2012 | 8:32 amMyths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other. Working in a creative field means challenging that theory, or else challenging the schedules and deadlines that managers impose on writers, designers and other creatives. As a project manager in a UX design agency, as well as a writer, I believe it is necessary to challenge both the… -
Interaction Design In The Cloud
10 May 2012 | 6:05 amInteraction designers create wireframes in tools such as Adobe Illustrator, OmniGraffle and Microsoft Visio. Originally, these wireframes were primitive shapes drawn to represent various UI elements. Many of us cannot imagine life without them. There are, however, reasons to consider moving to the cloud to do interaction design. In short, today’s cloud-based tools are: Optimized for collaboration, Editable anywhere, Interactive, Published in real time, Self-maintaing (the user doesn’t need to update software), Payable monthly, Emailing your old static designs will feel old…
