Before you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at…
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Most Topular Stories
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8 historical figures who ate disgusting things
Holy Kaw!8 Feb 2012 | 11:26 pm -
Google Chrome Update Brings Faster Browsing
Mashable!9 Feb 2012 | 1:12 amThe new stable release of Google’s web browser Chrome brings several improvements, most importantly faster browsing and more protection from malicious downloads. From now on, when you start typing in Chrome’s address box (or omnibox, as Google calls it), as soon as Chrome autocompletes the URL you’re likely to visit, it will prerender the page, making your overall browsing experience faster. As far as security goes, Chrome now does checks on executable files you’ve downloaded from the net. It matches the executables against a whitelist – a list of programs known… -
Remember Netvibes? It’s Finally Acquired By Engineering Giant Dassault Systèmes
TechCrunch8 Feb 2012 | 11:48 pmIt’s been a long and winding road since Tariq Krim created and eventually left Netvibes, but today Netvibes has been acquired by huge French engineering giant Dassault Systèmes for an undisclosed amount. Krim continues to pursue his original dream of organising the social web on Jolicloud. -
How to Succinctly Report a Blog Issue to Tech Support
@ProBlogger8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Throw Away the Maps
chrisbrogan.com6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The…
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Holy Kaw!
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8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at… -
5 explanations of why teenagers act the way the do
8 Feb 2012 | 11:22 pmUnderstanding the teenage mind could be a life's work. For those of you who don't have that kind of time, however, Mental Floss gives five things that could explain the mind of the teenager. For example, parents, have you ever wondered if your teenager is somehow getting dumber? Parents of teens often wonder what happened to the bright child they used to have. How can someone go from getting A’s to getting C’s when they seem to be doing the same amount of work? Once again, changes in the brain are to blame. While the merits of IQ tests are debatable, scientists used to think IQ… -
Surviving the loss of a star employee
8 Feb 2012 | 11:16 pmSome groups have stellar members who carry the team. That's all well and good until that member leaves. Then what? This Smartblog video will help you answer that question: Full story at Smartblog on Leadership. Top news for leaders. Permalink | Leave a comment » -
Disneyland circa 1957 [video]
8 Feb 2012 | 11:14 pmThis video was shot in 1957, less than two years after Disneyland had opened. The footage is newly restored and ready to take you to the happiest place on earth as it was in its early days. Full story at Mental Floss. All the top Internet videos in one place. Permalink | Leave a comment » -
People unplugging their TVs during the Super Bowl
8 Feb 2012 | 11:08 pmThere's no faster way to ruin an American's day than to unplug his or her TV during the Super Bowl. Think we're exaggerating? Take a look at these folks go form 0 to 60 in less than a second, all thanks to Jimmy Kimmel's latest Challenge. Full story at Jimmy Kimmel Live. Top sports news. Permalink | Leave a comment »
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Mashable!
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Google Chrome Update Brings Faster Browsing
9 Feb 2012 | 1:12 amThe new stable release of Google’s web browser Chrome brings several improvements, most importantly faster browsing and more protection from malicious downloads. From now on, when you start typing in Chrome’s address box (or omnibox, as Google calls it), as soon as Chrome autocompletes the URL you’re likely to visit, it will prerender the page, making your overall browsing experience faster. As far as security goes, Chrome now does checks on executable files you’ve downloaded from the net. It matches the executables against a whitelist – a list of programs known… -
‘Bachelor’ Contestant Courtney Gets Auto-Tuned [VIDEO]
8 Feb 2012 | 9:19 pmFans of The Bachelor are all too familiar with this season’s over-the-top contestant Courtney, who makes snide comments at the camera and likes to take off her bikini top. Now, a video has popped up on YouTube that has turned some of her signature phrases — from “Winning!” to “I do modeling” — into a catchy Auto-Tune clip. The contestants are vying for a rose from winemaker Ben, and Courtney has rubbed many of them the wrong way, and this video shows why. This is not the first time YouTube users have turned pop culture moments into Auto-Tuned videos. -
Facebook Talks About Social Games and Mobile Apps for 2012
8 Feb 2012 | 9:09 pmFacebook revealed its roadmap for social games and mobile apps for the rest of the year at the Inside Social Apps 2012 conference on Wednesday in San Francisco — and it’s good news for app developers. Want to create an app for Facebook’s Open Graph? The mobile space presents a huge opportunity to create cross-platform social games, said Carl Sjogreen, director of product management at Facebook, who spoke to a packed conference center filled with IT insiders about Facebook’s projections for the mobile social gaming and app space for this year. “You sort of had to… -
What Digital Non-Profits Can Learn From Companies Like Google
8 Feb 2012 | 8:46 pmDaniel Atwood works with organizations in the social sector to craft meaningful experiences for customers and constituents, and to find innovative product, campaign and messaging ideas in unexpected places. We live in a world where new digital products are solving problems daily — from managing our finances to remembering the groceries. Often, they’re solving problems we didn’t know we had, like the need to connect several times a day in 140 characters or less. Occasionally, they’re creating new problems (but that’s a topic for another conversation). What… -
Comment and Highlight on Websites with commentto
8 Feb 2012 | 8:30 pmThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: commentto Quick Pitch: Comment anywhere. Genius Idea: Commentto is a browser add-on service that allows users to highlight, bookmark, comment, save and share bookmarks and excerpts on websites. Do you ever want to add extra knowledge to a news story or other content on the web? Well, browser add-on commentto lets you comment on anything you want. Commentto allows users to highlight…
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TechCrunch
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Remember Netvibes? It’s Finally Acquired By Engineering Giant Dassault Systèmes
8 Feb 2012 | 11:48 pmIt’s been a long and winding road since Tariq Krim created and eventually left Netvibes, but today Netvibes has been acquired by huge French engineering giant Dassault Systèmes for an undisclosed amount. Krim continues to pursue his original dream of organising the social web on Jolicloud. -
Analytics Dashboard Netvibes Sold To Dassault Systèmes
8 Feb 2012 | 11:06 pmNetvibes has just been acquired by European product design company Dassault Systèmes (sure this isn’t the type of thing I usually write, but I like the founder Tariq Krim so bear with me here … ). French startup Netvibes is a sentiment analytics dashboard that allows Fortune 500 companies to track their social media presence throughout the realtime web. Dassault is a “3D experience” design company — which lets designers virtualize how products will work in the real world — so the acquisition actually seems jarring at first, but Netvibes CEO Freddy Mini… -
Hipster CEO Also Apologizes For Address Book-Gate, Calls For “Application Privacy Summit” [Guest Post]
8 Feb 2012 | 8:07 pmThe following is a guest post from Hipster CEO Doug Ludlow, following yesterday and today’s revelations that select apps were uploading users’ entire address books to their databases. We blew it, we’re sorry, and we’re going to make it right. It’s Hipster’s goal to provide a fun and beautiful service for our community to share where they are, and what they are doing – creating a safe environment for our users is of the utmost importance to us. However, when we built our “Find Friends” feature for iOS, we clearly dropped the ball when it comes to protecting our… -
Is A Hash Of Hash Of A Torrent Of A Torrent Of Copyrighted Data Copyrighted?
8 Feb 2012 | 7:23 pmLet’s try to parse this. Pirate Bay (.se) user allisfine just recently uploaded a torrent to the site that is a collection of all the magnet identifiers for the entire site (actually, only about a quarter of the site, but all the publicly visible ones). That is to say, it is a list of the unique identifiers, cryptographic hashes, of every .torrent file on the site. In a way, this torrent file, or indeed its magnet identifier (938802790a385c49307f34cca4c30f80b03df59c), contains millions or billions of dollars worth of pirated content. Or does it? It’s more a philosophical question… -
Stealthy Startup timeRAZOR Raises $3.4M Pre-Launch, Partners With Major Household Brands
8 Feb 2012 | 7:01 pmGot FOMO? (That’s “fear of missing out” for those of you who don’t do slang.) There will soon be an app for that, or so says the $3.4 million in angel funding the stealthy D.C.-area startup called timeRAZOR has raised. In its pre-launch state, the curious company is already lining up brand partnerships with big names like Marriott and L’Oreal in preparation for its March debut. But what the heck is a timeRAZOR? According to CEO and co-founder, Jeff White (formerly the founder of govWin), timeRAZOR is a mobile application that will help people discover…
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@ProBlogger
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How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of… -
Six Steps to Make Sure Your Site Is Ready to Go Viral
6 Feb 2012 | 6:00 amThis guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Wow! And then I took a… -
How to Handle Criticism: a Practical Guide
5 Feb 2012 | 12:03 pmImage by Stuart RichardsAs bloggers, each of us has to deal with criticism. Blogging is a very public activity—almost all of us has the goal of gaining readers to our blogs—and the more people you reach, the more likely it is that you’ll hear criticisms. “You’re wrong…” “How can you say that? You don’t know what you’re talking about.” “I couldn’t disagree more…” “This is the last time I read this blog!” These are just some of the criticisms bloggers regularly face—I’ve received versions of…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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Copyblogger
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The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your… -
Whether You Call it Blogging or Not, Online Content Still Rules
3 Feb 2012 | 5:00 amWhat if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way. So, instead of worrying about the latest claimed trend or alarming decline of the moment, stay the course. Original content creation is the…
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ReadWriteWeb
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Groupon's First Earnings Call Missed the Mark, But It May Not Matter
8 Feb 2012 | 9:28 pmToday in its quarterly earnings call, Groupon reported that it did not meet fourth quarter expectations. The company posted a $43 million loss, or $0.08 cents per share. Despite the loss, Groupon's revenue in the fourth quarter 2011 grew 194% to $506.5 million, up from $172.2 million in the fourth quarter of 2010. In fact, the fourth quarter 2011 was the company's first quarter of operating profitability since it opening international operations in the second quarter of 2010. This brings everyone back to the same question: Is the daily deals model a real, legitimate business, or is it just a… -
Daily Wrap: January's List of Apps You Need to See and more
8 Feb 2012 | 6:00 pmDan Rowinski rounds up the best apps, in our opinion, of January 2012. This and more in today's Daily Wrap. Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well. Sponsor New iPhone, iPad and Android Apps for January 2012 In what is surely a labor of love, Dan Rowinski combs through the mass of apps released… -
Stop Saying "Finally"
8 Feb 2012 | 5:50 pmFIIIINALLY! Google released a Chrome beta for Android! GODDDDD. What took them so long? All the Ice Cream Sandwich users have been waiting, like, FOREVER! Finally, Tweetbot for iPad came out. I've only been asking them for, like, EIGHT MONTHS! Jeez. Apple fiiiinally released iTunes Match after a whole month, and it didn't even work right! Listen to how this sounds. How do we, the tech bloggers, get away with headlines like this? Where do users get off complaining impatiently about updates to a service that costs them $2.99? Or a free service? Let's have a reality check. Remember how awesome… -
10 Ways to Win Over Writers
8 Feb 2012 | 5:00 pmAs a PR person, product developer, CEO or whatever, you're probably more interested in getting noticed by the media than developing a relationship with a particular writer. That's one way to go about it. Then there's that old-fashioned "building a relationship with a real person not a robot" idea. You know, treating people like people and taking the time to get to know them. Oh right, yeah, forgot about that. Writers, like artists, are sensitive to ideas and people. But not every writer will get you or your product - and in the tech world as in any world, each writer has their own… -
Nginx Continues Growth, Adds Commercial Offerings
8 Feb 2012 | 4:30 pmAccording to the Netcraft Web Server Survey for February 2012, Nginx was "the only server to experience a non-negligible market share increase this month" by picking up 0.27 percentage points. Good news for the upstart Web server, just as the brand-new company behind Nginx takes the wraps off its commercial packages. Nginx has had quite the growth spurt over the past year. In February of last year Nginx had 7.57% of the market, or about 21 million domains hosted with Nginx. Microsoft had 20.04%, or about 57 million. Apache was at 60.10%, with more than 171 million domains. Sponsor…
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Razorfish + Emerging Experiences
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Introducing the Razorfish Connected Retail Experience Platform (code-named “5D”)
16 Jan 2012 | 9:00 amFresh out of R&D from the Razorfish Emerging Experiences team is a product code-named “5D”. 5D started out as an idea to re-invent personal shopping. Our goal was to create a retail experience platform for both consumers and sales associates that enables multi-channel sales through immersive and connected digital devices in retail environments. And the only way to do it is to seamlessly integrate five key components – devices, content, experiences, analytics and CRM with a touch of digital magic! The team announced 5D at the 2012 NRF Convention & Expo in New York City in… -
The Science of the Perfect Fit
10 Jan 2012 | 6:00 amWe recently partnered with London-based technology company, BodyMetrics, to develop a means for online shoppers to buy clothes from the comfort of their couch. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit? Yup, thanks to BodyMetrics’ 3D body-scanning technology, which is based off of the same PrimeSense scanners and camera tech as the Microsoft Kinect, shoppers are able to have their body dimensions scanned in and saved to an online profile. Just think of it like the transport room in Star Trek … if Scotty had a bit of an online shopping… -
Small Biz Touchscreen Experience Invades AT&T Retail
1 Dec 2011 | 9:00 amAT&T’s Small Business division asked the Emerging Experiences Group within Razorfish to create an in-store experience as part of a 30 store pilot program to create better awareness and engagement with customers as well as provide associates more powerful sales tools. The project has been a big success and you should be able to take a spin in a store near you soon. -
Finding Things to Project On
16 Nov 2011 | 9:32 amOccassionally we get downtime on the Emerging Experiences team — but not very much. After a recent project we decided to play with some of the technology we have lying around. One of our favorite toys for 2012 is the high-end projector (pick yours up for Christmas now!). With a powerful projector you can create great interactive experiences on glass, on store windows, on mist, on water and so on. When a projector is pointed at a flat surface, it creates the illusion of depth. Lately we have been playing with the idea of shining a projector on surfaces that already have… -
Leveraging the Windows 8 Start Screen
11 Nov 2011 | 2:21 pmEver since Microsoft started leaking details about its upcoming version of their flagship product, Windows 8, there has been firestorm of controversy among Microsoft’s faithful. Many Silverlight application developers and publishers feel like they have been willfully misled into investing in a technology that Microsoft is now apparently abandoning. Many IT Pros dislike and fear the retraining efforts they will have to make with new Start Screen and other Windows shell changes. Finally, many ASP.NET web developers don’t see how Windows 8 relates to them despite the fact that Microsoft is…
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Going Social Now
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Super Bowl Digital Advertising Madness
31 Jan 2012 | 8:11 pmSuper Bowl is upon us as is the advertising madness around. There are a few key themes that will hold true this year for sure and are already surfacing:1. Releasing ads online early is becoming table-stakes. Nearly everyone seems to be doing this and with good reason. It's about building momentum into the Super Bowl typically done with a mixture of paid and organic promotions of the TV ads online.2. The smarter advertisers are constructing narratives around teasers, the TV commercial and what should happen after the ad airs. Some are even focusing on second screen social TV experiences (we… -
Two steps forward, One step back
11 Jan 2012 | 3:36 amWorking with very large brands in large organizations means not knowing whether you're taking two steps forward, one step back or one step forward and two steps back in any given moment. We all like to say that there's light at the end of the tunnel but working within a marketing organization versus in an agency, the tunnel is much longer and sometimes the light can seem much further away. You're thinking about how decisions you'll make today will effect your brand three or four years hence.Yes, we absolutely live in a real-time world and we have to be hyper-quick. But at the same time… -
TV Ads' New Digital Role, HBR Piece
12 Nov 2011 | 1:38 pmTelevision advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand's foray into the digital world, I see three big changes:The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing.The narrative arch will change as we think of the advertisement as a trailer versus the whole story.Location-aware technologies will force a greater degree of engagement on a format… -
Physio-Digital + Cause + Shopper Marketing
27 Oct 2011 | 8:29 pmProbably one of the most exciting parts of working at PepsiCo Beverages is in seeing the physical and digital worlds come together especially as the whole cause marketing space gets more directly integrated with brand marketing. This PepsiCo 7-Eleven program is a perfect example of that and one that I find to be awesome. For every 20 oz. Pepsi product bought from 7-Eleven, we will donate five cents to the good cause. If the person also checks in using Facebook Places, we will double that donation. Feeding America provides emergency food assistance to those who are food insecure. Its network… -
A Love Letter from Brand Marketers to Silicon Valley (republished from Ad Age)
26 Oct 2011 | 6:40 pmFor too long, the digital industry has looked at brands like Pepsi simply as a monetization strategy. What's worse is that sometimes our digital friends view us as being uninformed members of the digital ecosystem - something akin to prey. Not only is that perception misinformed, its going to start impacting the bottom-line of many companies in the digital ecosystem.On the brand side, marketers cannot afford to play that role anymore. We need to show a much stronger return on all our marketing investments just as we recognize that traditional forms of marketing (ie banner ads) aren't as…
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Twitter / razorfish_de
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razorfish_de: iMedia Agency Awards 2001: @Razorfish is named "Best Agency for Out-of-Home" - http://t.co/6BczWa4K
30 Jan 2012 | 1:48 amrazorfish_de: iMedia Agency Awards 2001: @Razorfish is named "Best Agency for Out-of-Home" - http://t.co/6BczWa4K -
razorfish_de: 240.000 user generated burgers since January 9! "Mein Burger" 2012 already beats the record of 2011 (via @HorizontNet): http://t.co/ukp9oT8C
27 Jan 2012 | 7:15 amrazorfish_de: 240.000 user generated burgers since January 9! "Mein Burger" 2012 already beats the record of 2011 (via @HorizontNet): http://t.co/ukp9oT8C -
razorfish_de: Razorfish beats rivals to win Lindt global digital business (via @campaignmag, @Razorfish): http://t.co/kq2em2Es
27 Jan 2012 | 1:35 amrazorfish_de: Razorfish beats rivals to win Lindt global digital business (via @campaignmag, @Razorfish): http://t.co/kq2em2Es -
razorfish_de: At this year’s ADC competition, our Executive Creative Director Elke Klinkhammer is member of the jury “Digital Media”: http://t.co/sMw0DLG4
27 Jan 2012 | 12:46 amrazorfish_de: At this year’s ADC competition, our Executive Creative Director Elke Klinkhammer is member of the jury “Digital Media”: http://t.co/sMw0DLG4 -
razorfish_de: From today on at several places around Frankfurt: Classic printed posters for our client, the radio station “Planet Radio” – watch out!
25 Jan 2012 | 1:31 amrazorfish_de: From today on at several places around Frankfurt: Classic printed posters for our client, the radio station “Planet Radio” – watch out!
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Fast Company
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3 Ways To Deal With A No-Win Situation
8 Feb 2012 | 12:41 pmIf you're a Star Trek aficionado, then not only have you heard of the "Kobayashi Maru Scenario" but you can recount it easily to others. For those of you who may not be familiar with it, the Kobayashi Maru Scenario is a no-win situation cadets encounter at the series' Starfleet Academy. In it, the cadet is in command of the Federation ship, responsible for rescuing another Federation vessel (the Kobayashi Maru) from attacking Klingon Warbirds. If the cadet chooses not to save the ship in distress, it will be destroyed with all hands. However, if he goes to the ship's aid, he will precipitate… -
Amazon Inks Deal With Viacom, Sprint Announces iPhone-led Q4 Highs And Lows, Japan Targets 30% Cut In Rare Earth Use
8 Feb 2012 | 12:41 pmBreaking news from your editors at Fast Company, with updates all day.Amazon Inks Deal With Viacom For Video Streaming. Amazon has plumped up its Prime Instant video streaming catalog with a pile new TV shows, courtesy of its new agreement with entertainment hub Viacom. The deal brings up its video count to over 15,000, putting it in a stronger position to compete against the recently formed Redbox/Verizon double act and traditional TV destroyer Netflix. --NS --Updated 9:50 a.m. ESTSprint's Q4 Sees iPhone Led Highs And Lows. Sprint is announcing results coming off its first… -
How To Find Your Next $140 Million
8 Feb 2012 | 11:26 amI recently spent the day with author Andrea Kates, who was challenged to connect the relevance of the working philosophy found in her best-selling book, Find Your Next, with real solutions that can help move businesses forward. Working with the executive team of a national restaurant chain on this particular day, Kates asked herself, "Which single metric could they focus on to yield the most growth for the company?" Her conclusion was that of all the metrics and contributing factors, it all boiled down to a dogged pursuit of increasing guest frequency. She learned that an increase of one… -
New Details On Redbox-Verizon Streaming Service, Netflix Competitor
8 Feb 2012 | 8:33 amYesterday Coinstar, the parent company of Redbox, the 35,400-kiosk-strong movie-rental service, announced a joint venture with Verizon to provide a subscription-based streaming video service, thus positioning the companies in direct competition with Netflix, Hulu, and Amazon. Coinstar also announced that it would acquire NCR's entertainment business, which includes its former rival Blockbuster Express, adding more than 9,000 kiosks to Redbox's roster around the country. Now new details about the combined companies' plans have emerged. First, it's clear the companies are adamant about bringing… -
Why Facebook's Daily Active Users Is Not The Number That Matters
8 Feb 2012 | 7:25 amA fracas emerges over the fact that not all daily Facebook users visit the company's website. Advertisers tell us why that's missing the point. More Facebook Coverage Be sure to read about the Facebook investors poised to make billions from the social network's impending IPO. And take a deep dive into our earlier profile of Mark Zuckerberg: Hacker. Dropout. CEO. Then compare the Zuck of yesterday with the Zuck who just penned a letter to investors. Plus, dig into all of the revenues and user numbers. Check back here for more to come in the days ahead. In the new world, however, brand…
