Selected by dnongbri

• Most Topular Stories

• Fun With Studying

  WSJ.com: Personal Technology

  8 Feb 2012 | 11:07 am

  The iBooks 2 app offers educational textbooks on the iPad that are, for now, focused on high-school students, writes Katherine Boehret.

• Apple’s Textbook and Education Plans: Part 2

  Inside Digital Media

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  7 Feb 2012 | 4:16 am

  Part 1 concluded that the fundamental disadvantage of conventional books is their limitation as isolated information silos. In contrast, e-books are simultaneously both (1) information repositories, and (2) portals into the nearly infinite resources of the Internet. For example, not only are definitions of unfamiliar words easily obtained in an e-book by highlighting the applicable word to summon a digital dictionary, but more context is conveniently available by “Googling” the term, or connecting to Wikipedia. Download eight minute audio narration to iPad, iPhone, and iPod. Apple’s…

• How do they know you're not a flake?

  Seth's Blog

  Seth Godin

  8 Feb 2012 | 2:43 am

  Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will…

• Chrysler's 'Halftime' Ad Stirs Divisions

  WSJ.com: Media & Marketing

  8 Feb 2012 | 3:16 pm

  An ad meant to bring Americans together instead stirred a television tempest with politicians and commentators squaring off against auto maker Chrysler over whether its commercial has political undertones.

• Live Blog: Groupon’s First Quarterly Earnings Call

  Digits

  Scott Austin

  8 Feb 2012 | 1:21 pm

  In its first real test as a publicly traded company, Groupon today reported quarterly earnings that missed expectations, and its shares are being punished as a result. Analysts had expected the company to turn its first profit in the fourth quarter, but Groupon instead posted a $43 million loss, or 8 cents a share. The daily deals company is trying to prove to investors that it’s a real, money-making business and not just a fad. While Groupon is one of America’s fastest-growing companies–revenue grew 194% to $507 million in the quarter–it’s also deep in the red as the company spends…

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  WSJ.com: Personal Technology

• Fun With Studying

  8 Feb 2012 | 11:07 am

  The iBooks 2 app offers educational textbooks on the iPad that are, for now, focused on high-school students, writes Katherine Boehret.

• Need a Ride?

  6 Feb 2012 | 11:57 am

  New apps like Cabulous, Groundlink and Getaround let you easily book and pay for yellow cabs, stretch limousines and even neighbor's cars.

• iPad as Sous Chef

  6 Feb 2012 | 11:38 am

  Turn your magic slate into the ultimate cook's companion

• App Makes Readers' Thoughts an Open Book

  31 Jan 2012 | 2:45 pm

  Katherine Boehret looks at Subtext, a free iPad app designed to enable and encourage conversations among readers within digital books themselves.

• Family Bonding Around TV Via Skype

  31 Jan 2012 | 2:42 pm

  Tely Labs' telyHD turns Skype video chats into room-size experiences, involving whole families or groups of friends on each end—seeing each other, chatting and sharing photos in high definition.

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  Inside Digital Media

• Apple’s Textbook and Education Plans: Part 2

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  7 Feb 2012 | 4:16 am

  Part 1 concluded that the fundamental disadvantage of conventional books is their limitation as isolated information silos. In contrast, e-books are simultaneously both (1) information repositories, and (2) portals into the nearly infinite resources of the Internet. For example, not only are definitions of unfamiliar words easily obtained in an e-book by highlighting the applicable word to summon a digital dictionary, but more context is conveniently available by “Googling” the term, or connecting to Wikipedia. Download eight minute audio narration to iPad, iPhone, and iPod. Apple’s…

• Apple’s Textbook & Education Plans – Part 1

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  3 Feb 2012 | 2:22 pm

  A couple of months hence shall mark the 100th anniversary of the Titanic disaster. In response, I’ve been reading several books including Charles Lightoller’s memoirs, purchased from the Kindle store for ninety-nine cents. Lightoller was the ship’s senior surviving officer. His story is so incredible that fiction editors would likely reject the plot as too improbable. As playwright Oscar Wilde put it, “(audiences) will believe the impossible, but never the improbable”. More to the point, the experience of reading the e-book on an iPad via Kindle’s App hints at the potential for…

• Internet Threat to Satellite TV

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  31 Jan 2012 | 7:21 am

  Before “cord-cutting” became a popular term we predicted almost five years ago consumers would use the Internet to bypass conventional Cable TV. Later when Wall Street dismissed the practice as an urban myth in 2009, we concluded Cable operators may ultimately divest CATV service in order to concentrate on high-speed Internet. Download 6-minute audio narration to iPod, iPhone, and iPad here. Presently, “cord-cutting” is the Pay TV industry’s foremost concern. Netflix, Hulu, iTunes, and Amazon.com are pioneering alternate ways to acquire popular programming over the Net as opposed to…

• Explaining the Wikipedia Blackout

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  19 Jan 2012 | 10:29 am

  “Gee, Granddad (or Granny), tells us again about the day the Wikipedia went dark!” Today’s 18-minute audio interview is with Jim Burger who is a copyright attorney with Dow, Lohnes in Washington, D. C. He’s specialized in copyright law for thirty years and prior to Dow, Lohnes was on the legal staff at Apple. Wikipedia turned out the lights yesterday to protest two bills in Congress. Proponents claim the bills need to be enacted in order to protect movies, recorded music, and other “intellectual property” from piracy. Opponents assert enactment of the bills will, (a) censor the…

• First Certified White Space Radio

  pleigh1@tampabay.rr.com (Phil Leigh | Podcasting & Blogging Consultant)

  6 Jan 2012 | 1:30 pm

  Today’s sixteen minute audio interview is with William Koos, Jr. who is the Chief Executive Officer of KTS Wireless. For the past 30 years his company has been a specialty-maker of high performance radios for both military and commercial markets. Presently, KTS produces the only TV Band White Space transceiver certified by the Federal Communications Commission. “Billy” discusses the earlier trials that KTS did with White Spaces under experimental licenses. He also shares his thoughts regarding how the White Spaces market will evolve in both the United States and abroad. Download…

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  Seth's Blog

• How do they know you're not a flake?

  Seth Godin

  8 Feb 2012 | 2:43 am

  Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will…

• Horizontal marketing isn't a new idea

  Seth Godin

  7 Feb 2012 | 2:09 am

  But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are…

• Who is your customer?

  Seth Godin

  6 Feb 2012 | 2:26 am

  Rule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect…

• In search of a timid trapeze artist

  Seth Godin

  5 Feb 2012 | 2:01 am

  Good luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in a revolution. Gather up as much speed as you can, find a path and let go. You can't get to the next rope if you're still holding on to this one.

• Will energy consumption stay private?

  Seth Godin

  4 Feb 2012 | 11:45 am

  It's clear that the consumption of energy has external effects that impact more than just the person who is paying for it. Geopolitical, health and economic issues come to the neighbors and nearby citizens of entities that are using a lot of power. It was always straightforward to see who was burning a lot of wood or drove a huge car. It's easy to see when a company has a huge smokestake belching carbon. What happens when sensors make it easy to see how efficient a machine is, how much of a resource is being consumed and how much exhaust is being spewed? What happens when Google maps shows…

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  WSJ.com: Media & Marketing

• Chrysler's 'Halftime' Ad Stirs Divisions

  8 Feb 2012 | 3:16 pm

  An ad meant to bring Americans together instead stirred a television tempest with politicians and commentators squaring off against auto maker Chrysler over whether its commercial has political undertones.

• One News Corp. Hack Case Set to Go to Trial

  8 Feb 2012 | 2:18 pm

  News Corp.'s U.K. tabloid-newspaper unit has settled 54 of the 60 civil phone-hacking claims that victims had filed in the first round of legal actions to be considered. A suit by singer Charlotte Church is the only one set to go to trial.

• Hot Covers! Weddings and Breakups

  8 Feb 2012 | 10:34 am

  Kardashians and others who owe their fame to reality TV accounted for about 40% of the covers of six major celebrity weeklies in 2011.

• How JetBlue Cracked Boston

  7 Feb 2012 | 9:09 pm

  JetBlue Airways has become the largest carrier at Boston's Logan International Airport, where it was once refused admission, a turnabout aided by its flexible strategy.

• Disney, Univision Mull News Channel

  7 Feb 2012 | 10:00 am

  Walt Disney and Univision are in talks to create a new 24-hour cable-news channel that will broadcast in English.

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  Digits

• Live Blog: Groupon’s First Quarterly Earnings Call

  Scott Austin

  8 Feb 2012 | 1:21 pm

  In its first real test as a publicly traded company, Groupon today reported quarterly earnings that missed expectations, and its shares are being punished as a result. Analysts had expected the company to turn its first profit in the fourth quarter, but Groupon instead posted a $43 million loss, or 8 cents a share. The daily deals company is trying to prove to investors that it’s a real, money-making business and not just a fad. While Groupon is one of America’s fastest-growing companies–revenue grew 194% to $507 million in the quarter–it’s also deep in the red as the company spends…

• With iBooks 2, an iPad Becomes a Textbook

  Scott Austin

  8 Feb 2012 | 11:20 am

  Apple has launched the iBooks 2 app, offering enhanced educational textbooks largely aimed at high school students. WSJ’s Katherine Boehret says the books available might be cheap but the outlay of $500 for an iPad will be beyond many students.

• Tech is the New Wall Street

  Joseph Walker

  8 Feb 2012 | 8:20 am

  Bloomberg Facebook CEO Mark Zuckerberg For years, America’s most talented and highly educated college graduates headed to Wall Street in search of derivatives-funded riches. But ever since the crash of 2008, more and more Ivy League educated young people see themselves as the next Mark Zuckerberg rather than the next Lloyd Blankfein, writes Gabriel Sherman in New York Magazine this week. “If you’re a smart Ph.D. from MIT, you’d never go to Wall Street now,” a hedge fund exec tells New York. “You’d go to Silicon Valley. There’s at least a prospect for a huge gain.” In tech,…

• Frustrated With Virtual Customer Service? Microsoft Tries to Help

  Deborah Gage

  7 Feb 2012 | 4:42 pm

  People who are forced to engage in online chats with virtual customer service agents–or who are passed from agent to agent without getting their problems solved–are likely to get highly frustrated and take their business elsewhere. Microsoft is trying to fix that. It has struck a broad-ranging partnership with a Silicon Valley company called 24/7 (formerly 24/7 Customer) that uses large-scale data analytics to try to predict what customers want in order to serve them better. Not only has Microsoft invested an undisclosed amount of money in 24/7, but it will also merge some of the assets…

• No Instant ‘Smash’ For NBC

  Christopher Stewart

  7 Feb 2012 | 2:56 pm

  Associated Press In this image released by NBC, Katharine McPhee portrays Karen in the new series “Smash.” NBC’s heavily promoted new show, “Smash,” is still looking to become a smash itself. The drama, set behind the scenes of a Broadway musical, averaged 11.5 million viewers in its debut performance Monday night at 10 pm. That was a big improvement for the perennially lagging network in that slot–but not a huge hit out of the box. By contrast, NBC’s singing contest, “The Voice,” which preceded “Smash,” pulled in an average 17.7 million viewers overall, according to…

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  Adweek : Advertising & Branding

• Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey

  8 Feb 2012 | 1:47 pm

  Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter & Gamble. Adweek talked with Possible Worldwide’s global CEO Trevor Kaufman’s about the pairing.   Adweek: What brought about the partnership with Grey? We really bought into it in order to come up with a more consolidated offer for P&G, and to create the kind of team that is successful for WPP in situations like Team Ford, where we have these cross-agency teams that work…

• DDB Seeks New Biz Chief for U.S.

  8 Feb 2012 | 11:23 am

  DDB is seeking a new business development chief amid the exit of Brandon Snow, which leaves open a critical position at the Omnicom Group agency. Snow, who assumed the role of U.S. director of business development in August 2008, is returning to his former employer, the National Basketball Association. Generating new business is essential at DDB right now, given some significant account erosion last year.  On Snow's watch, DDB and sibling Tribal DDB became key players on Intel’s roster of creative agencies, and DDB expanded its relationship with Mars. The shop also won H&R…

• James Franco Tries Advertising, Directs Spots for Seven Jeans

  8 Feb 2012 | 11:21 am

  Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer jeans maker 7 For All Mankind (a brand also known simply as Seven). The brand won't start trickling out the clips on YouTube until Feb. 15. But it's teasing the campaign—in which Franco collaborated with Seven's creative agency, Lipman—with a lengthy breakdown in WWD and the behind-the-scenes video below, starring the back of Franco's head and the army of gyrating, scantily clad girls that's…

• Grainy Footage Reveals Draftfcb's Unorthodox Training Methods

  8 Feb 2012 | 11:02 am

  Long has it been wondered: Where do Draftfcb creatives get their ideas? And how are Draftfcb account people so adept at dealing with clients? Thanks to the two videos below, we have our answers. It seems the creative process involves placing staffers in a "centrifuge for ideas" and extracting their insights in liquid form, before sending the workers back—wobbly but unharmed—to the creative department. The account folks have it even rougher. They're forced to scale and balance a giant, rickety, unstable "testing apparatus that simulates the client-agency…

• Doritos Pays Double to 'Crash the Super Bowl' Winners

  8 Feb 2012 | 10:14 am

  Doritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped the USA Today Ad Meter. This year, not one but two Doritos directors will each pocket $1 million—following USA Today's decision to split the Ad Meter into two separate rankings. Jonathan Friedman of Virginia Beach, Va., wins $1 million for his "Man's Best Friend" spot, which was the favorite of the traditional Ad Meter panel of 286 adult volunteers on Sunday night. And Kevin Willson of West…

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  Logic+Emotion

• Will The Real Social Business Experts Please Stand Up?

  David Armano

  7 Feb 2012 | 10:23 am

  Stop what you're doing and check out this thread (on Google Plus of all places) started by Francine Hardaway. She started it off with a simple question. "Who are the best experts in social business?"What followed was a robust discussion on what social business is, isn't and who's driving the agenda forward in the space both in thought and action. If you're interested in the emerging definition of social business (aka the convergence of enterprise 2.0 and social media) I highly recommend you taking a look. Some of my favorite thoughts:"the thread that social business is not the same as social…

• People, Places & Events

  David Armano

  3 Feb 2012 | 11:01 am

  A few significant events happening over the next few months—here's where I'll be: Chicago: February 6th, Social Media Club, An Interview With Richard EdelmanOur I'll be interviewing Richard Edelman our CEO in our new office space as we host the Chicago Social Media Club. We will be discussing this Year's Trust Barometer findings. If you can't make it to Chicago, we will be live streaming video the interview at 5:00 CST. London & New York: February 13-16, Social Media Week Our London office is hosting a panel titled "Social Business In Action". A topic I'm very passionate about—then…

• How To Be A Social Media Self-Righteous Jerk

  David Armano

  1 Feb 2012 | 4:28 pm

  The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order: 1. Join The Klout GestapoAll social media SMSRJ's know that Klout is simply evil incarnate and requires a organized force to take on this evil axis of influence wherever…

• Launching a Social Command Center (Without The Center)

  David Armano

  27 Jan 2012 | 8:05 am

  "Social command centers" are all the rage today and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with partners. This isn't enough. And to make matters worse, I've seen companies make the classic mistake of buying a tool BEFORE putting any thought into the design that goes into effective monitoring and response, forgetting the 3P's (People, Process, Platforms).

• Trust Shifts From Institutions To Individuals

  David Armano

  23 Jan 2012 | 9:44 pm

  Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from "Agwired" here). During the presentation I was able to share some results from the recently released 2012 Edelman Trust Barometer, in which the overarching theme is a general skepticism toward institutions such as government and big business with signs of hope when it comes to empowered individuals. A Person Like YourselfIn last year's study, it was the expert and even the analyst who enjoyed some degree of trust from the public…

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  Uncornered Market

• Istanbul Without the Carpet: A Tale of Two Visits

  Audrey Scott

  7 Feb 2012 | 10:22 am

  This is a story about two different visits to Istanbul, the utter pointlessness of posing as a Canadian when you’re American, and the secret to experiencing Istanbul without being offered a carpet. “Were you sold a carpet?” “No, not even once.” After our most recent visit to Istanbul, I’m surprised both by the number of times I’ve been asked that question and how pleased I am to offer my answer. When buying carpet is not your focus, but discovering the people and neighborhoods of Istanbul is, there’s an art to making it work and choosing strategically where and how…

• Panorama of the Week: Santo Domingo – Oaxaca, Mexico

  Daniel Noll and Audrey Scott

  2 Feb 2012 | 10:15 pm

  Just when you begin to think every church is the same and you’ve seen it all, you enter yet another that surprises. Your jaw drops, you narrow your gaze to tune into the detail, you arch your back to admire the ceiling. Such was our experience today at Santo Domingo de Guzmán Church in Oaxaca, Mexico. At Iglesia Santo Domingo, Baroque defines the style, while golden certainly defines the tone. And to give you a sense of the scale of time, the church’s construction began in 1572 and took over 200 years to complete. 200 years! Everywhere we turned, we were drawn into pockets of…

• Zen and the Art of Laundry on the Road

  Daniel Noll

  30 Jan 2012 | 3:00 am

  This is story about five-sided underwear, a laundry detergent named BARF, socks that smell like goat cheese, and jeans that have never been washed. Oh, and it’s an answer to “What do you do about laundry while traveling?” The other day, Audrey and I walked into a laundry service here in Oaxaca, Mexico and after a confounding exchange we discovered that they don’t accept underwear. You heard right: NO UNDERWEAR! Now try to imagine the charades that yielded that understanding, before we read the sign: It has been said that the only guarantees in life are death and taxes.

• Panorama of the Week: Grand Central Terminal, New York

  Daniel Noll

  27 Jan 2012 | 12:02 am

  One part transportation hub, another part monument to the human experiment, Grand Central Terminal is said to be number six on the world’s most visited places list with 21,600,000 visitors each year. Hitler sent spies to sabotage it, Croatian nationalists attempted to bomb it and visions of the future once conspired to demolish it. (I ache just thinking about that last bit. In a rush to the future, be careful what you replace and how you replace it. I’m thinking Penn Station here.) But Grand Central Terminal (Grand Central Station or Grand Central, if you like) still stands in all…

• How Travel Beats the Media Fear Machine

  Daniel Noll and Audrey Scott

  22 Jan 2012 | 4:15 pm

  Do you ever question what popular news media have to say about what’s going on in other parts of the world? Our travels have taken us through places perceived – often inappropriately — as dangerous: Central Asia, the Caucasus, Burma (Myanmar), Jordan, Bangladesh. Add to that our recent travels to Iran, and to Egypt and Greece amidst protests. And now we’re in Mexico for a few months, another place high on the perceived danger meter. Do we proceed blindly? No. Are we adrenaline junkies, danger seekers? Not really. We do our research, connect with locals and expats on the…

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  WSJ.com: News &Trends

• Your Résumé vs. Oblivion

  25 Jan 2012 | 11:27 am

  Companies inundated with job applications are relying on technology to winnow out less-qualified candidates.

• M.B.A.s Seek to Occupy Wall Street

  21 Oct 2011 | 9:06 am

  Financial-services industry hiring at the big Master of Business Administration programs hit a post financial-crisis high this year.

• Law Schools Get Practical

  11 Jul 2011 | 6:56 am

  Looking to attract employers' attention, some law schools are throwing out decades of tradition, replacing textbook courses with classes that teach more practical skills.

• Brazil's Boom Needs Talent

  3 Jul 2011 | 9:24 am

  Multinational companies are taking extra measures to secure qualified employees in Brazil's booming economy—beefing up internship programs and relocating workers from flat or declining markets.

• Make a Temp Job Last

  25 Jun 2011 | 6:29 pm

  When times are prosperous, companies are more likely to use temporary jobs as a low-risk way to vet full-time candidates. Temps should do what they can to stand out in some way to improve their chances of getting hired full time.

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  The Numbers Guy

• In Implant Controversy, Sure Numbers Are Scarce

  Carl Bialik

  3 Feb 2012 | 7:11 pm

  My print column examines the fuzzy numbers behind the controversy over a French company’s implants, distributed around the world and found by French health authorities to pose a relatively large risk of rupture. Yet authorities in other countries, including the U.K., say there isn’t enough evidence to demonstrate a higher incidence of implant failure. Dominique Maraninchi, general director of France’s Agency for the Safety of Health Products, said the agency has gotten reports of rupture from the implants made by Poly Implant Protheses (PIP) at roughly double the rate of…

• The Crime That’s Counted

  Carl Bialik

  27 Jan 2012 | 6:19 pm

  My print column examines the preferred benchmark crime of criminologists for tracking and comparing illegal and violent activity: homicide. It has its drawbacks, and vagaries, which I explore in the column, but remains more concrete than other crimes. “In general, the more serious the offense, the better the statistics,” said Anthony LaRose, criminologist at the University of Tampa. Homicide figures, said crime researcher Robert R. Friedmann, “are considered as close to reliable as one can get.” Friedmann, professor emeritus of criminal justice at Georgia State…

• Private Equity’s Job Record

  Carl Bialik

  20 Jan 2012 | 6:59 pm

  My print column examines some numbers that may help shed light on the debate, central to the race for the Republican presidential nomination, about private equity’s impact on jobs. A recent academic study has added numbers to the discussion, showing the extent to which companies bought by private-equity firms accelerate both the creation and destruction of jobs, compared to similar companies that aren’t bought out. Though the study has been praised by some economists for improving on earlier ones, it has some limitations. Because of lag time in gathering statistics, and the need…

• Elections Change Rules, Face Unforeseen Consequences

  Carl Bialik

  13 Jan 2012 | 5:13 pm

  My print column examines rule changes for this year’s voting for nominees for the Academy Award for best picture. The Academy must balance competing priorities in constructing its voting procedure, and this year it changed the rules to place more emphasis on first-place votes. Award analysts report that those, and in some cases second-place votes, will determine the nominees, which can number between five and 10. These competing priorities, and the many possible voting methods, make for a fertile area of mathematical study. Donald Saari, a mathematician at the University of California,…

• When Polls Turn Up the Wrong Number

  Carl Bialik

  6 Jan 2012 | 6:35 pm

  My print column examines the sizable gap between what the public believes to be crucial numbers affecting their lives, and the best estimates of what those numbers really are. This gap worries some political scientists. “Many use these faulty perceptions as evidence in deciding which policies or candidates to support or which political actions to take,” said Daniel Herda, who has studied people’s beliefs about the extent of immigration in their country. “Unfortunately, most are not critical consumers of knowledge and rarely seek out multiple sources of information to…

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  Brand Insight Blog

• Conversion Branding. How to make your website work — on many levels.

  John Furgurson

  17 Jan 2012 | 2:00 pm

  There seems to be a trend in website development these days… more and more cookie-cutter, template-driven websites that are wearily one dimensional. The fact is, if you want the maximum return from your website investment, it needs to work on many different levels.  Let’s look at what those are: The Functional, Phonebook Level In case you hadn’t noticed, the phone book is fading faster than the first generation Blackberry.  Now that we all have a web-enabled computer in our hands at all times, Google is the phonebook of choice. So on the most basic level, your website needs to…

• Incongruity: Breaking through all the babaganoushit.

  John Furgurson

  11 Nov 2011 | 3:58 pm

  Sometimes, one single word is everything. The difference between a marketing home run and a dribbling bunt. I recently ran into a client who was completely fixated on one word in a headline: “Precious.” “Babies are precious, not parking places,” she argued. “Yes, but diamonds are also precious. And what’s more valuable than diamonds?” I countered. By using that one word I exaggerated the value of the free parking and elevated that little product feature to an entirely different realm. It was an effective use of incongruity in advertising, and she just couldn’t get her head…

• Brand authenticity — Keeping it real, honest, genuine and true.

  John Furgurson

  28 Apr 2010 | 2:14 pm

  I hate buzzwords. Every time a new marketing term shows up on the cover of a book I find myself having to translate the jargon into something meaningful for ordinary, busy business people. Lately, it’s “Authenticity.” Seems “keeping it real” has become a household term. And a branding imperative. In The New Marketing Manifesto John Grant says “Authenticity is the benchmark against which all brands are now judged.” If that’s the case, we better have a damn good definition of what we’re talking about. “Authentic” is derived from the Greek authentikós,…

• Masterful Brand Management

  John Furgurson

  8 Apr 2010 | 10:18 pm

  It’s Masters Week —  the biggest week of the year in golf, and a tide-turning event for several brands. Most notably, this one: The Tiger Woods logo for Nike Over the last 9 months the Tiger Woods brand has, shall we say, strayed a bit. The “indiscreations” of Tiger’s personal life have cost his brand millions in endorsement deals, and even more in public goodwill. As one sports writer put it, “it’s the most dramatic fall from grace in the history of sport.” For Tiger Woods and company, The Masters represents the perfect venue for a comeback, and an ideal brand affiliation.

• Inspiration For Office And Website Makeovers.

  John Furgurson

  14 Mar 2010 | 12:30 pm

  Moved into a swanky new office building last week. (Great views of Mt. Bachelor, Broken Top, Three Sisters and the Phoenix Inn parking lot.) The Alexander Drake Building, Downtown Bend, OR As I was unpacking boxes, lifting heavy furniture and contemplating the feng shui, it occurred to me that professional service firms spend a lot of time and money on their office space. And rightly so. For companies with no tangible product to sell, it’s a crucial component of the brand. For instance, when it comes to selecting an ad agency, office space always figures into the equation. The workspace is…

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  AllThingsD

• Justice Department Poised to Clear Google-Motorola Deal

  Thomas Catan and Ian Sherr

  8 Feb 2012 | 3:48 pm

  The U.S. Justice Department is poised to clear Google Inc.’s $12.5 billion acquisition of Motorola Mobility Holdings Inc. as early as next week, according to people familiar with the matter, giving Google a powerful armory of technology patents to deploy in the smartphone wars. However, antitrust enforcers in the U.S. and Europe remain concerned about Google’s commitment to license key Motorola patents to competitors on fair terms, those people said, and are likely to closely monitor Google’s use of the patents. The European Commission has set a deadline of Monday to decide…

• So, How Long Does Facebook Keep Your Deleted Photos? (Comic)

  Nitrozac and Snaggy

  8 Feb 2012 | 3:01 pm

• Cisco Fits Back in Its Skinny Jeans, Drops $1 Billion in Annual Costs

  Arik Hesseldahl

  8 Feb 2012 | 2:21 pm

  Cisco Systems has met an important goal of its restructuring. It has reduced its annual operating expenses by $1 billion and it has hit that goal one quarter earlier than predicted. “We are executing well on our three-year plan to drive earnings faster than revenue. Our operational focus continues to yield positive results — we hit our billion dollar expense reduction a quarter early — and our ongoing innovation enables our customers to solve their critical business needs,” was how CEO John Chambers put it in a statement. I’m listening to the conference call, and…

• Electronic Arts' CFO Heads to Polycom

  John Murrell

  8 Feb 2012 | 1:41 pm

  Eric Brown, executive VP and Chief Financial Officer of Electronic Arts, gave his notice last week, the company said today. Brown is headed for Polycom, where he’ll serve as CFO and COO. His last day at EA will be Feb. 17, and Kenneth Barker, chief accounting officer, will hold down the fort until a replacement is named. In another change, Mark Tonnesen is joining EA as senior VP and CIO.

• Groupon Reports Quarterly Loss, But Beats Revenue Expectations in Its First Earnings Release

  Tricia Duryee

  8 Feb 2012 | 1:15 pm

  Groupon’s revenue surged 194 percent year over year to $506.5 million to beat analysts expectations; however, the company was not able to trim expenses enough to turn a profit. In after-hours trading, the company’s shares were down 10 percent, or $2.49, to $22.09. Still, for its first earnings report since going public, Groupon was able to report a number of strong operating financials. (See notes from the company’s first earnings call below.) Full-year revenues increased 419 percent to $1.6 billion, compared to $312.9 million in 2010. The company also drastically cut back…

• 

  Ries' Pieces

• Super Bowl of Advertising - 2012

  Laura

  6 Feb 2012 | 11:37 am

  While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not. The Super Bowl battle for commercial success might better be described as a mixture of the old classics, the new stuff, the overly sexy and the over the top. Here is my brief recap on the best/worst ads of the night.   The Old Classics The Super Bowl isn’t for also-rans. The big game is best served by big brands that are category leaders and that support the game year after year with consistent themes.   Coca-Cola The three polar bear ads…

• Tim Tebow, the brand

  Laura

  16 Dec 2011 | 10:07 am

  Tim Tebow is the hottest story in sports. While the Green Bay Packers are charging ahead with an undefeated record, everybody is talking about the Mile High Messiah and Tebowing. How did this happen? What can you learn from it?   The Keys to Tebow’s brand success:   1. Be Different. While there is nothing new about the collision of faith and football, Tim Tebow went out of his way to show PDF – public displays of faith. He also lives the life of a church going goodie-goodie. No alcohol, no smoking, no drugs, no sex (he is staying celibate til marriage.) His outspoken and open…

• The Secret of Steve Jobs

  Laura

  9 Nov 2011 | 9:53 pm

      Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian for a time and was often called an arrogant, obnoxious, weirdo.     Being a rebel, however, wasn’t the secret of Steve Jobs. In our youth-obsessed culture, rebels are a dime a dozen.     Steve Jobs was a technology genius. From an early age, he was fascinated by electronics. He tinkered at his father’s workbench and joined his high-school electronics club. Jobs was so gifted that Atari's…

• Netflix Strategy is Right and Wrong

  Laura

  20 Sep 2011 | 1:49 pm

  There are several important lessons to be learned from the Netflix brand story. In recent days, the story has heated up after CEO Reed Hasting’s Sunday night email blast and blog post. In his email, Hasting apologized profusely, then turned around and further enraged his loyal 23-million subscriber base by taking the Netflix brand away from its red envelopes. Let me break down the good, the bad and the ugly of this classic story. In the beginning. Netflix was founded in 1997 and two years later it became the subscription-based DVD-by-mail service millions of customers in the United States…

• Walmarts needs to stop being so cheap. At least when it comes to advertising.

  Laura

  22 Aug 2011 | 7:40 am

  Published by AdAge.com, August 22             In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with "cheap" would be up, not down. Yet sales at Walmart have been down for two years in a row. Actually, that's nine straight quarters of decline.             The only good news at Walmart is profits rose this quarter 5.7%, but that was mostly due to cost cutting and international growth.

• 

  Google Analytics Blog

• Google Analytics has learned 9 new languages

  Google Analytics team

  8 Feb 2012 | 11:42 am

  Recently we introduced thenew and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total availablein 40 languages now. Newly introduced languages are: - Arabic - Croatian - Hebrew - Hindi - Latvian - Romanian - Serbian - Slovenian - Ukrainian To change the language of an Analytics account to any of these new languages, you have to activate the new interface, if you haven’t…

• PBS saves time with automated reports

  Pete Frisella

  26 Jan 2012 | 10:01 am

  For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. For many, the only apparent solution is to manually export analytics data for each web property, then combine and compare that data to answer relevant business questions. It’s a slow and costly process and you spend most of your time creating reports instead of carrying out meaningful analysis. The Public Broadcasting…

• Update to Search Engine Optimization reports

  Google Analytics team

  25 Jan 2012 | 2:10 pm

  In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means. Based on their research, the answer to the question "What is your rank in search results?" is the first position of a link to your site. Previously we reported the average position of all links to your site. Now your Google Analytics reports will be updated to…

• A new initiative connects analysts with non-profits

  Google Analytics team

  24 Jan 2012 | 5:17 pm

  The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. In the right hands, technologies like Google Analytics can do great things, but unfortunately not every organization is able to hire resources to dedicate to web analytics. What’s more, there are thousands…

• Google’s updated privacy policy - what it means for Google Analytics users

  Google Analytics team

  24 Jan 2012 | 1:46 pm

  You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with information from other services - helping us treat you as a single user across all our products. (To read more about the new privacy policy, check out the Official Google Blog post here.) We know you…

• 

  The price of everything

• Stop the (printing) press

  timprice

  3 Feb 2012 | 6:53 am

  “FRED GOODWIN. Have the last laugh by donating a couple of million to the Tory party and receiving a life peerage.”   -       From the Twitter feed of TWOP TWIPS.   Never pick a fight with someone who buys ink by the barrel. (This sound advice may need tweaking in an age where digital commentary requires the purchase of no ink whatsoever.) Notwithstanding the acres of column inches already sacrificed to the banal debate over Fred Goodwin’s virtual defenestration, the British press is in no position to lay claim to any moral high ground…

• R.I.P. Maestro

  timprice

  27 Jan 2012 | 8:45 am

  “Crony capitalism abounds when government leaders, usually in exchange for political support, routinely bestow favours on private sector individuals or businesses. That is not capitalism. It is called corruption.” -       Alan Greenspan, writing for some reason in last week’s Financial Times, in an article amusingly entitled ‘Meddle with the market at your peril’. Alan Greenspan, who may have died aged 326, was a failed lingerie salesman and serial fantasist who was accidentally appointed chairman of the US Federal Reserve. Alan Stanford Ayn Rand…

• Living off immoral earnings

  timprice

  25 Jan 2012 | 1:21 am

  “The reality.. is that banks.. support a thick layer of second tier executives, as well as legions of pen-pushing, meeting-loving, middle- and back-office workers who are paid multiples of their worth and contribution, especially compared with other industries.” -       Financial Times’ Lex column, January 19th, 2012. “Stephen [Hester, CEO of RBS] is being urged by a number of people to accept the bonus and I think he will”.. This person [an unnamed senior banker] added that if [Hester] turned down his bonus, it would “demoralise” staff…

• The final countdown

  timprice

  16 Jan 2012 | 2:07 am

  “Under the circumstances, discussions with Greece and the official sector are paused for reflection on the benefits of a voluntary approach.” Debt talks “have not produced a constructive response.” -       The Institute of International Finance, January 13 2012.   “The war situation has developed not necessarily to Japan’s advantage..” -       Japanese Emperor Hirohito after the atomic bombing of Hiroshima and Nagasaki, announcing Japan’s surrender to the Allies. There is a terrible hubris at the…

• A revolutionary road

  timprice

  9 Jan 2012 | 1:38 am

  “Some investors aren’t confident with what gold is backed by, as compared to something like the US dollar. Investors are comfortable that the US dollar is backed by the US government.” -       CTV national news field reporter Bridget Brown. This channel should perhaps be called WTF ? Sam Mendes’ 2008 film ‘Revolutionary Road’ is edited to maximise heartbreak among viewers. Its opening scene shows bright young things Frank (Leonardo DiCaprio) and April (Kate Winslet) falling for each other at a New York party. Without missing a beat it then cuts…

• 

  Hard Knox Life

• “There’s something happening here…”

  Dave Knox

  14 Jan 2012 | 3:22 pm

  As I sit here at our region’s first Startup Weekend, it is clear that there’s something happening here when it comes to Cincinnati’s entrepreneurial scene.  That magic is in the air as we watch over 100 people work on launching a startup in just 54 hours.  The success of this event builds on the momentum of the last 12 months that includes: Venture for America announced that Cincinnati is going to be part of their inaugural class of 4 cities starting Summer 2012. The Brandery had a busy year as we moved into our new home into Over the Rhine and the Kauffman Fellows named…

• Mark Cuban’s 12 Rules for Startups

  Dave Knox

  17 Dec 2011 | 8:39 am

  I just finished reading Mark Cuban’s new ebook How to Win at the Sport of Business: If I Can Do It, You Can Do It. Considering it only costs $2.99, there is no reason for you not to go buy it right this minute. While the entire thing is a great read, I particularly enjoyed a chapter at the end entitled “12 Cuban Rules for Startups.”. They include: Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession. Hire people who you think will love working there. Sales Cure All. Know how your company will make…

• Help Rockfish win iMedia Agency of the Year

  Dave Knox

  15 Nov 2011 | 5:30 am

  Tonight I received the great news that Rockfish is one of ten finalist for the inaugural iMedia Agency of the Year Awards.  With iMedia being one of the leading sources of digital marketing news and insight, this is quite the honor.  But being nominated doesn’t mean that we are the winner.  That title will go to the agency that receives the most votes between now and Friday, November 18th. I am not one to ask for a favor, but this is one of those cases where I will go out on a limb and ask for help.   If you have been impressed with the work we are doing at Rockfish, please take the…

• Join our Roundtable on the Future of Digital Marketing

  Dave Knox

  8 Nov 2011 | 5:49 am

  This week I am taking part in a fun experiment with a new startup called Roundtable.    Roundtable describes itself in the following way: At Roundtable we’re all about empowering meaningful conversations – between thought leaders, between friends, and between curated communities of strangers. It is a really neat concept and one I became interested in after reading a Roundtable on Startup Funding that was hosted a few weeks ago.  I decided to jump at the chance to have Rockfish host a Roundtable on the Future of Digital Marketing.  After all, we call ourselves a “Digital…

• “Kentucky for Kentucky” – This is a Kickstarter campaign I can get behind

  Dave Knox

  26 Oct 2011 | 4:14 pm

  Thanks for the folks at SocialTimes, I came across one of the coolest Kickstarter campaigns that I have seen yet.  ”Kentucky for Kentucky” is aiming to accomplish the following: With your help, we are going to crowd-fund, produce, and air the most epically kick ass Super Bowl 2012 commercial for the great Commonwealth of Kentucky. For Kentucky by Kentuckians. That’s what it means to a be a Commonwealth. It’s a project that Kentuckians all around the world will be proud to be apart of. Join us, become a Kentuckian. While I was not born in Kentucky, I have become an…

• 

  The Blog of Author Tim Ferriss

• Housecleaning: Be Featured in The 4-Hour Chef, Random Links, and Contest Updates

  Tim Ferriss

  29 Jan 2012 | 1:42 pm

  Hanoi toddler and b-boy, from a trip Ma.tt and I took in 2009. (Photo: Matt Mullenweg) The next post will be an interview on writing process with the inimitable Paulo Coelho, author of The Alchemist and Aleph, among many others. His work been translated into 71 languages. In the meantime, I’d like make a few offers and provide a few updates, as well as a few reading links: 1) Would you like to be in The 4-Hour Chef? I’d love for you to be. Amazingly, it hit both #1 and #2 (for Kindle version) in cookbooks on Amazon when it was announced, and I think it could be bigger than the…

• How to Become an Effective CEO: Chief Emotions Officer

  Tim Ferriss

  19 Jan 2012 | 4:39 am

  Chip Conley, founder of Joie de Vivre Hotels Chip Conley is the founder of Joie de Vivre Hospitality, which he began at age 26 and built to more than 30 properties in California alone. In 2010, Joie de Vivre was awarded the #1 customer service award in the U.S. by Market Metrix (Upper Upscale hotel category). Conley has also been named the “Most Innovative CEO” in the Bay Area by the San Francisco Business Times, and I’m proud to call him a friend. We’ve shared many glasses of wine together. He doesn’t know what I’m about to tell you, but it’s true (Hi,…

• Tim Ferriss Getting His Ass Kicked + How to Survive a Physical Attack (Video Series)

  Tim Ferriss

  8 Jan 2012 | 4:11 pm

  This post might seem odd, as it starts with a random sequence from a random skill. There are three reasons for this: 1) I like to expose readers to things they’ve never explored. 2) The best long-term policy for keeping a blog fun to read (and write) is to cover things that subsets of your readers love, not things that everyone merely likes. 3) I think all of you should know how to respond to a real physical attack. Keeping these in mind, I hope you enjoy a lil’ taste of Brazilian Jiu-Jitsu, often nicknamed “human chess.” If it’s not your thing, I still suggest…

• No Brown M&M’s! David Lee Roth and the Power of Checklists

  Tim Ferriss

  1 Jan 2012 | 9:17 pm

  Article 126: No brown M&M’s! (Photo: Mr. T in DC) Happy New Year, all! I’ll be putting up a “Lessons learned in 2011″ post soon. In the meantime, here is a taste of things to come. I can come across as anal retentive, even severely Monk-ish. One reason for the madness: with rare exceptions, I’ve come to believe that how we do anything is how we do everything. I’m not alone. The following is a short excerpt from The Checklist Manifesto by Atul Gawande, also reprinted by Tehelka magazine in India. In it, we learn the logic of David Lee Roth’s…

• Christmas Deals from Start-ups

  Tim Ferriss

  21 Dec 2011 | 10:24 pm

  (Photo: Kevin Dooley) Just for fun, I asked my start-ups (and a few friends) if they’d like to offer y’all a little something special from the holidays. Here’s an incomplete list. Many are working on top-secret stuff and couldn’t jump in, but a few were game on last-minute notice, so here you go! They are listed in alphabetical order by company/name: Stop being a Wantrepreneur; start taking action. Free vids! Get here: http://appsumo.com/wantrepreneurs-videos/ via @AppSumo Everything you need to transform. Free trainers, complete nutrition plans, & top-selling…

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  WSJ.com: Lifestyle

• Spain Plans to Burn Its Bridges to Keep Vacationers on the Job

  8 Feb 2012 | 1:03 pm

  In a bid to increase productivity, Spain is planning to move some midweek holidays to a Monday or Friday, thereby blocking a treasured strategy: deploying paid vacation days to 'bridge' the days between the weekend and the holiday.

• Fun With Studying

  8 Feb 2012 | 11:07 am

  The iBooks 2 app offers educational textbooks on the iPad that are, for now, focused on high-school students, writes Katherine Boehret.

• Hot Covers! Weddings and Breakups

  8 Feb 2012 | 10:34 am

  Kardashians and others who owe their fame to reality TV accounted for about 40% of the covers of six major celebrity weeklies in 2011.

• Never Too Late For This Bandwagon

  8 Feb 2012 | 10:08 am

  Beyond the faithful, support for the Giants this year has been a beautiful mess.

• Giants: 'In Our Blood'

  8 Feb 2012 | 7:42 am

  The cheers started not long after sunrise Tuesday, as fans decked in blue, white and red surged out of subway stations and lined the Canyon of Heroes, chanting for the Giants.

• 

  blog maverick

• Would Shareholders Give a Higher P/E to Keep Jobs in the USA ?

  markcuban

  29 Jan 2012 | 3:21 pm

  It used to be that if you owned shares of a public company, you actually felt like you owned shares of that company.  The concept of actual ownership by individuals is long gone.  Shareholders as owners are nothing but a concept , and echo from days gone by. That shouldn’t be a surprise. It’s just as rare for individuals with less than 10 figures in their networth to even consider actually buying shares as a path to ownership. But what if this were not the case any longer  ? For those of you that own shares of stocks in companies,either directly or indirectly, would you be…

• The TV Business Keeps Getting Stronger !

  markcuban

  14 Jan 2012 | 4:53 pm

  Back in my broadcast.com days we had a saying that “bits are bits”.  That once content becomes digital, it is naturally going to become available on any and all digital devices. Based on this, we always made the point to be platform and device agnostic. We didn’t care where or how people saw our content, as long as they saw it and we had the chance to monetize it. We also knew that our core value proposition to consumers was that on broadcast.com they were able to get content that they couldn’t get on TV. We had Yoga channels, we had cricket live and on demand, we had…

• Why Startups Shouldn’t Hire PR Firms

  markcuban

  13 Jan 2012 | 3:31 pm

  A quote from my book, How to Win at the Sport of  Business got picked up in multiple stories. In the book I stated effectively that “Startups should never hire a PR firm”.   As you would expect, the PR Industry was not over-joyed at the comment.  Articles were written about how incredibly valuable a good PR person can be to a startup. Actually, I have no doubt that  a smart PR person can add value to a startup.  The problem is that all things considered, it’s not enough value. The first problem with hiring a PR firm is cost.  Cash is always in short supply in startups.

• You Don’t Live in the World You Were Born Into

  markcuban

  31 Dec 2011 | 9:54 am

  I thought this was appropriate to start the new year. We all have the tendency to believe that we are living in a very advanced technological period.  We get all excited about the new tech we got at Xmas and what we read about that will soon be available to us. In reality, everything we are excited about today is going to be incredibly old and boring much faster than we ever expect. No matter what year you were born, by the time you finish(ed) high school, its (was) a completely different world. Today’s high school seniors were born prior to the World Wide Web, wireless internet,…

• The Fan Experience at Sporting Events – We dont need no stinking smartphones !

  markcuban

  24 Dec 2011 | 9:17 am

  With the season starting tomorrow, I wanted to update a blog post I did in 2010. In just the past 18 months the number of proposals for in-game entertainment have skyrocketed. It seems like every day I get a new proposal to invest in a company that is going to revolutionize the experience of going to a sporting event. Without fail the proposal starts out with some form of “with the explosion in sales of smartphones…” Then I get the meat of the pitch which is some derivative of stats, pictures, fantasy games, social sharing via FB/Twitter or some new network to replace…

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  Adrants

• James Franco Films Hot Hipsters For Jeans Campaign

  8 Feb 2012 | 11:28 am

  In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign.

• TV's Greatest Night of Ads Takes a (Weak) Stab at Getting Social

  7 Feb 2012 | 10:01 am

  The $3.5 million Super Bowl ads have all come and gone, and the conversations - supercharged by social media - are in full swing. Or are they?

• Is Creating Ads For 3D Technology Worth It?

  7 Feb 2012 | 9:10 am

  To 3D or not to 3D. That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense?

• Minka Kelly, Diet Coke Team For The Heart Truth Campaign

  7 Feb 2012 | 8:45 am

  Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization's The Heart Truth campaign.

• Eight Year Old Critiques Super Bowl Ads

  7 Feb 2012 | 8:35 am

  Oh the honesty of children. Here we have eight year old Arturo giving his take on this year's Super Bowl commercials on behalf of Salt Lake City-based Crowell Advertising.

• 

  Dilbert.com Blog

• The Future of Design

  7 Feb 2012 | 11:00 pm

  I'm fascinated by trends that creep along in an unremarkable fashion until a tipping point is reached. One such trend is that governments will create more laws, codes, and regulations, until almost nothing useful can get done, and societies strangle themselves. We aren't there yet, but with every act of Congress, we get nearer. Meanwhile, computer simulations are improving daily. An architect can build a 3D rendering of your future home or business and "fly" you through it so you can experience the space as if it were real. It's a cool technology, but on a scale from one…

• Perceptual Super Power

  5 Feb 2012 | 11:00 pm

  Suppose you lived in a country that guaranteed freedom of speech, but 90% of everything spoken or written was deliberately misleading, and you didn't have any reliable way to know which statements were accurate. In an environment in which people are buried in bullshit, would freedom of speech have any practical value?Now suppose that the biggest lie in this hypothetical land of free speech is the notion that you, and your fellow citizens, are skilled at sorting lies from truth. You readily believe in your own truth-sniffing abilities, but you're skeptical about the abilities of your…

• Good Economic News Friday

  2 Feb 2012 | 11:00 pm

  I was chatting with a small business owner recently. He provides a service that is a purely discretionary purchase. His business had been slow for the past few years because of the economy. But over this holiday season, he had all the work he could handle, and it was all local. He considers his business an early indicator for the economy as a whole. This made me curious. Was the economy starting to revive? So I started looking for other signs of recovery.I live in the San Francisco Bay Area, where you'd expect signs of an improved economy to show up first. And sure enough, things around…

• The Right Priority

  31 Jan 2012 | 11:00 pm

  If you had to pick one priority in your life, could you do it? That's an important question because focusing on the wrong priority would get you a bad result, and having multiple priorities isn't practical. For example, if health is your top priority, you might make choices that are good for your health and bad for your career, such as saying no to having a few drinks after work with your boss.We humans want lots of things: good health, financial freedom, success in whatever matters to us, a great social life, love, sex, recreation, travel, family, career and more. The problem is that…

• Writing Yourself Off

  29 Jan 2012 | 11:00 pm

  One of the many disadvantages of being me is that sometimes I have awful ideas that get stuck in my head and I have to purge them to make room for what I hope is something better. Today is one of those days. I apologize in advance for the post that follows. You should stop reading now. Seriously. Don't say I didn't warn you.We humans can't tickle ourselves as effectively as strangers can tickle us. Scientists think it has something to do with the element of unpredictability. When you try to tickle yourself, you know what's coming just ahead of the sensation and your mind…

• 

  Adobe: Industry Insights

• Testing 303 - Advanced Optimization Paradigms - Part 2

  Andrew Anderson

  8 Feb 2012 | 8:00 am

  In the first part of our look at advanced paradigms, I focused on the complex interplay of testing and other parts of your organization. As testing grows, it starts to interact on a nearly daily basis with every part of your organization. If you look at the evolution that we have taken, going from the very fundamental building blocks of a testing program, to the ways we look at tests and testing, and finally to the complex interactions of testing into everything, we have shifted the importance and the value that testing brings. The final stage of evolution is to start evaluating your own core…

• Tech Marketing Insights - EP5

  Pearce Aurigemma

  8 Feb 2012 | 3:30 am

  Timeline: News - 0:37 Chris Parkin Interview about Genesis 3.0 - 1:20 Support Question - 6:20 Consulting Tip - 7:45 More information about processing rule Knowledge Base Article: 10655 More information about SAINTBernard Enterprise Edition SAINTBernard EE Solution Information Video Blog with SAINTBernard EE demo Other Episodes: Episode 4 - Auditude? MissSpe1lings + Reduce Latency TMI? - Episode 3 Advanced Solutions - Ep 2 Advanced Solutions - First Video Blog Other posts you might be interested in: Mobile Solution Series: Advanced Mobile Traffic Analysis [Advanced Solutions] Campaign…

• Standard Testing Methodology — Step 1:Question Creation

  Rhett Norton

  7 Feb 2012 | 2:34 pm

  The art of asking the right questions Have you ever played the game of Guess Who?  This is the game where you have a crowd of people and you have to ask your opponent questions to figure out who their name is.  This game, like site optimization, is all about asking the right questions.  Contrast these two players: Player 1’s Questions Player 2’s Responses “Does your person have baseball cap with a red stripe?” “Does your person have red glass with really pointy tips?” “Does your person have a green ear ring?” ”Does our person have a blue hat?” “No” “No” “No”…

• Standard Testing Methodology — Intro

  Rhett Norton

  7 Feb 2012 | 2:33 pm

  Strategizing or Executioning Did you know that when someone is executed in the electric chair, the first jolt of electric current is designed to cause immediate unconsciousness and brain death?   This is interesting to me because the human body is composed of electric currents and energy.  I’ll spare you the 7th grade proton, neutron, electron story, but suffice it to say that too much electricity and we die, no electricity and our bodies just wouldn’t work. I have seen this same phenomenon in organizations that are testing.  Often companies will have too much or not enough of…

• Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process

  Customer Success

  7 Feb 2012 | 1:36 pm

  This post starts the Adobe Digital Marketing Suite customer blog series. Today, we are focusing on what one of our extremely innovative customers–HeBS Digital–is doing with Adobe solutions. Check out this post to see how HeBS Digital has helped one of its customers make a significant amount of revenue for a customer. Turning abandoned visits into revenue opportunities HeBS Digital uses the Adobe® Digital Marketing Suite to measure the results of digital marketing campaigns. Additionally, we use the suite to measure user behavior on hotel websites, and use this information to…

• 

  Latest articles from Direct Marketing News News

• Groupon reports revenue spike in first public earnings report

  Direct Marketing News

  8 Feb 2012 | 2:00 pm

  Groupon reported a 419% increase in 2011 revenue to $1.6 billion, the company said in its first earnings report as a public company on Feb. 8.

• Coca-Cola to invest more heavily in marketing

  Direct Marketing News

  8 Feb 2012 | 12:49 pm

  Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7.

• Gartner revenue up

  Direct Marketing News

  7 Feb 2012 | 1:16 pm

  Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.

• Epsilon names new president, chief client officer

  Direct Marketing News

  7 Feb 2012 | 11:06 am

  Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.

• JetBlue launches iPhone app, redesigns web and mobile sites

  Direct Marketing News

  6 Feb 2012 | 1:12 pm

  JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

• 

  Marginal Revolution

• Falling (rising) incomes and personal irresponsibility, on recent Charles Murray debates

  Tyler Cowen

  8 Feb 2012 | 3:25 pm

  Let’s turn the mike over to Alex, our Alex, the Alex, etc., the one who writes for MarginalRevolution: The rags to riches to rags story of a poor, unemployed fellow who wins the lottery, blows the cash, and ends up just as poor and unemployed as he began is a common trope.  (Here is a classic in the genre). In a paper just published in the Review of Economics and Statistics (gated, free version here), Hankins, Hoekstra and Skiba argue that the rags to riches to rags story has a systematic component. The authors link records of lottery winners to bankruptcy records. The use of the…

• *The Start-Up of You*

  Tyler Cowen

  8 Feb 2012 | 3:17 pm

  That is the new book by Ben Casnocha and Reid Hoffman and the subtitle is Adapt to the Future, Invest in Yourself, and Transform Your Career.  if you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market.  The book’s home page is here.

• Dostoyevsky

  Tyler Cowen

  8 Feb 2012 | 9:46 am

  Ken writes: I was scouring your blog for Fyodor Dostoevsky and was surprised to see no mentions. I was just wondering your thoughts on him. Currently reading the Brothers Karamazov and it’s fantastic. Brothers Karamazov spent seven or so years as my favorite book, starting in high school.  I’m not suggesting it is juvenile, only that I find it hard to go back and enjoy things at lower levels than I did before (I also don’t like to eat in still-good but declining restaurants).  I no longer find Notes from Underground interesting, as I regard its questions as a dead end. …

• Assorted links

  Tyler Cowen

  8 Feb 2012 | 7:46 am

  1. Is there a procedural way to get to looser zoning regulations? 2. Does the Henrietta Lacks book make a lot of sense? 3. Why are poor parents worse (are they?) 4. How illegal are driverless cars?, make sure you carry a copy of this article to show the cop who pulls you over. 5. Good news from European repo markets, but here Greek pharma bonds.

• Whence comes this sudden wave of economic determinism?

  Tyler Cowen

  8 Feb 2012 | 4:10 am

  All of a sudden it is pulled out of the closest as a weapon against Charles Murray, such as by Paul Krugman (and here and here), Rortybomb, David Frum, and others.  Bryan Caplan brings some sanity to the debate: I’m baffled by people who blame declining marriage rates on poverty.  Why?  Because being single is more expensive than being married.  Picture two singles living separately.  If they marry, they sharply cut their total housing costs.  They cut the total cost of furniture, appliances, fuel, and health insurance.  Even groceries get cheaper: think CostCo. These savings are…

• 

  Igor

• Brand Identity Evolution – From Kinky to “Smile & Wave”

  igor

  27 Jan 2012 | 6:46 am

• Udderly confusing

  Snark Hunting

  26 Jan 2012 | 6:20 am

  The children’s film & television series “Barnyard”, made a strange branding choice when developing the appearance of their characters. The main characters are cows, both male and female. Why do characters named Ben and Otis, voiced by Sam Elliot and Kevin James, sport udders??? In this film, cows of both genders do. The protagonist “Otis” is pictured here. We can understand why they might not want to equip the bulls with their actual equipment, but why transgender them? Why not just do a Barbie and Ken-like omission on the bulls? We don’t expect a kid’s film like…

• Hotpoint ad from the 70′s targets the Irish

  igor

  26 Jan 2012 | 6:11 am

  Click on image to engorge

• Crochet cachet

  Snark Hunting

  24 Jan 2012 | 12:17 am

  Of all the fetish magazines on the market, this one makes us feel the naughtiest. Crochet Fantasy, by virtue of its absurd name, has made the mundane oddly compelling. And disturbing. And sublimely subliminal. Simultaneously squeaky clean AND tawdry. It’s so bad, it’s good. Perfect. Or maybe it’s just our predilection for coarse, mustard-colored yarn… Touché. [ More posts about naming | More blogs about naming ] [ More posts about naming products | More blogs about naming products ]

• We get this a lot

  igor

  21 Jan 2012 | 12:16 pm

• 

  WSJ.com: Managing in Asia

• Good Brew: Happy Employees, Local Flair

  6 Feb 2012 | 2:54 am

  Starbucks is hoping past success in places like China works in India, a market with unique challenges for foreign businesses.

• China Eyed as Next Educational Frontier

  29 Jan 2012 | 1:49 pm

  Dean John Quelch says China Europe International Business School is accelerating students' ability to take on more management and leadership responsibilities.

• Harvest Capital Makes Bold Move on Property

  8 Jan 2012 | 7:02 am

  Harvest Capital Partners CEO Ren Rong talks about his management strategies at the real-estate fund, which made a bold move two years ago—out of China's still-rising residential sector and into what has since become the hot retail sector.

• Need for Efficiency in China's Banks

  18 Dec 2011 | 3:24 pm

  Shenzhen Development Bank President Richard Jackson Beijing's measures to slow credit growth will check the proliferation of nonperforming loans, but they come with risks in the long run.

• Genting Takes Family Approach to Casinos

  11 Dec 2011 | 8:47 pm

  Genting Chairman Lim Kok Thay believes that a casino linked with wholesome entertainment is a better business proposition, both financially and politically, than a pure gambling den.

• 

  Trends in Japan - Marketing and Innovation from Tokyo

• ZecOO Electric Bike Pushes Design Boundaries

  Darrell Nelson

  8 Feb 2012 | 12:04 am

  Looking like something out of Tron, design company Znug have come up with a completely amazing looking electric motorbike. Called the ZecOO, the new bike is a sleek, agressive and completely unconventional design. The bike is designed by former Toyota designer Kota Nezu and assembled and built in a custom bike shop Suehiro in Tokyo, taking only 6 months from concept to prototype. The frame is made from a combination of solid wood and alloy and looks to push the boundaries of what the future for EV bikes could be. Rather than conventional fork steering the front uses a central hub system and…

• Toyota Lets You Become A Sportscar

  Darrell Nelson

  7 Feb 2012 | 1:11 am

  Toyota just recently launched their latest sports car the “86″, and to promote the new vehicle before it hits the market in Spring time they have released an app, that in their words, turns your own body into the sports car. The “I am 86″ app doesn’t let you imagine life as an octogenarian as the name suggests but actually lets users race around anywhere they choose, flash their lights, honk their horns and drift around corners and record the “race”. The free app uses the phone’s built in camera as if a windshield for the car and the…

• New App Controls Your Dreams

  Darrell Nelson

  6 Feb 2012 | 12:18 am

  Ad agency Hakuhodo’s Future Technology Works department have come up with a new app that controls your dreams. The Yumemiru (translated as see the dream) app lets users select different scenarios to dream about and then through sound influences your thoughts while you snooze. The free app has 8 different scenarios to choose from including a walk in the forest, at the beach, getting rich, flying and even for those romantically disposed a scenario that stimulates dreams of love tailored for both men and women. However, it might be a little perturbing having a young girls voice whispering…

• Sony Turns Old DVD’s Into New TV’s

  Darrell Nelson

  2 Feb 2012 | 9:10 pm

  Sony have been struggling as of late with its reputation severely damaged due to the hacking scandals, plummeting sales, and last weeks CEO change it is in major need of a bit of a PR bost. One area it does seem to be pushing forward in however is the company’s sustainable innovation, the company are looking at their green credentials to try and boost it’s waining image. Their “Road To Zero” environmental plan recently announced that the company has become the world’s first manufacturer to use 99% recycled material in it’s products. In their bid to become…

• Android Mannequin Brings Shop Display To Life [Video]

  Darrell Nelson

  31 Jan 2012 | 9:17 pm

  Tokyo department store Takashimaya has teamed up with Dr Hiroshi Ishiguro of Osaka University to install a new visual merchandising concept using a lifelike android mannequin that has shoppers stopping in their tracks. Used as a Valentines Day promotion, the female android mannequin smiles, nods and even yawns as it interacts with passersby. Dr Ishiguro is well known for his Geminoid android robots which he has been developing for a number of years and bear striking resemblances to real human beings. The partnership with Takashimiya however is the first time the androids have been used in a…

• 

  Tony Wheeler

• Chinese Guidebooks, Chinese Authors

  Tony Wheeler

  4 Feb 2012 | 1:12 pm

  ▲ Lonely Planet guidebooks have been available in Chinese for nearly 6 years now, Maureen and I went to China to help launch them in 2006, you can even read the Lonely Planet Story in Chinese. ▲ The most exciting development, however, was when with our Chinese language partner we started to produce regional guidebooks to China researched and written by Chinese travel writers. It was a pioneering project for our writer-researchers and we were immensely pleased with the 8 books they produced. Here they are, guides to Yunnan, Sichuan & Chongqing, Guizhou, Shaanxi, Guangxi, Qinghai, Gansu…

• Bad Coffee in Paris?

  Tony Wheeler

  3 Feb 2012 | 1:34 pm

  ‘Why do the French make such horrible coffee?’ I used to think when I lived in Paris in 1996. If I’d bothered researching the question I’d quickly have found the answer – bad coffee was French government policy. The French government pushed the cheaper, lower quality Robusta coffee beans, rather than the more expensive, higher quality Arabica coffee, because Robusta was what grew in French colonies. Since Robusta was best for making those tiny cups of bitter sump-oil-black espresso, which is what the French think of as coffee, that’s what they learned to…

• Sites of Impact

  Tony Wheeler

  1 Feb 2012 | 10:10 am

  ▲ Wolfe Creek Crater, Western Australia Every now and then I pick up a ‘got to go there’ book, you read it or look at the pictures and that’s what you immediately think. Judith Schalansky’s Atlas of Remote Islandswas a fine example, she claimed she hadn’t been to any of the 50 weird and wonderful islands in her book. I could put ticks beside just five of them – Rapa Iti (in the Austral group of French Polynesia), Robinson Crusoe Island (off Chile), Easter Island (even further off Chile), Pitcairn Island (keep travelling west) and Deception Island…

• Afghanistan comes to Mildura, Australia

  Tony Wheeler

  26 Jan 2012 | 6:10 pm

  ▲ Afghan kite, Australian gum tree Australia Day on 26 January is Australia’s equivalent of the USA's 4th of July or France’s Bastille Day (there isn’t a UK equivalent). I go some- where in the state of Victoria every year as part of the ‘Australia Day Ambassador’ program and this year I went to Mildura, on the Murray River up in the north-west corner of the state. It’s a standard pattern, the Lions Club puts on a barbecue, the flag gets raised, the national anthem is sung, the local mayor and I make speeches, the brass band (and a local rock band) play,…

• The Otway Fly

  Tony Wheeler

  24 Jan 2012 | 1:50 pm

  My January spell at Apollo Bay in Victoria, Australia included a couple of days walking along the Great Ocean Walk and some interesting encounters with Aussie critters. Not this one, this rather fine looking pterodactyl model featured in a dinosaur walk at the Otway Fly. ▼◄  The Otway Fly is a 600metre treetop treewalk through some terrific forest with great views, a cantilever and a tower as added attractions. The Otway Fly is a fine example of the treetop walks and ziplines which seem to have popped up all over the place in recent years. I’ve also encountered them at:…

• 

  DeliciousBaby.com

• Weekly Deals for Feb 8

  8 Feb 2012 | 12:00 am

  Featured Family Travel Deal Darya enjoys an Après-ski cookie at the Four Seasons Ski Concierge in Whistler The Four Seasons Whistler is offering a Family Ski Package that includes your room, lift passes, breakfast and more. My family visited last winter, here's my review of the Four Seasons Whistler The Hyatt Grand in Seattle is offering an American Girl Doll Package. Darya and I are going to check it out ourselves later this month... wish us luck on our very girly mom & daughter slumber party. Aulani, Disney's new resort in Hawaii is offering a sixth night free offer that includes a daily…

• Whistler With Kids: Peak 2 Peak Gondola

  7 Feb 2012 | 12:00 am

  This is a memory from last year's Family Trip to Whistler Everest was done. Just through. He'd tried skiing for two days, and he hadn't quite gotten into a groove. To make things worse, his baby sister had surpassed him, speeding down the mountain on her first green run while he was still struggling with turns and snowplow stops. Everest is more cerebral than is sister, he needs time to think and reflect, and sports don't come easily to him. With two days of skiing under his belt, I felt that Everest had given the sport a fair try. We'd loop back around later, but at this point, adding a…

• Shhhh. Secret Giveaway: 3 Traveling Toddler Car Seat Travel Accessories

  6 Feb 2012 | 4:33 pm

  As a fun way to reward my regular readers, I'm giving away three Traveling Toddler Car Seat Travel Accessories (one per winner). This product lets you attach a carseat to your rolling bag so that you can cart it through the airport. You can even use it as a stroller with your child sitting in the seat. (One thing to be aware of, you'll need to disassemble it to put everything through the x-ray at airport security.) I'll publicize this giveaway just on Facebook and here, so your odds of winning one of the three accessories is great. To enter, just fill out the form below by Feb 8, 2012 at…

• Photo Friday: Seattle Library Escalator

  2 Feb 2012 | 2:12 pm

  Yellow escalator at the downtown branch of the Seattle Public Library People look at me like I'm a little nutty when I recommend the Rem Koolhaas designed Seattle Public Library as one of the best places to check out when you're visiting Seattle with a toddler. Afterall modern architecture is hardly a mainstay toddler interest. But really, what two year old wouldn't want to ride on that escalator? Related Links Seattle With Kids City Guide What is Photo Friday? Post a travel photo on your site. It can be about any topic, as long as it is G-rated. The focus of the post should be on your photo.

• Weekly Deals for Feb 1

  1 Feb 2012 | 8:37 pm

  Featured Family Travel Deal The Metropolitan Hotel in Vancouver, Canada is offering a buy two nights get the third free package. I've stayed at this hotel (on my own dime) in the past, and it is well located and welcoming with marble bathrooms, down duvets, generally comforting and warmly decorated rooms. The hotel also was a very generous host to our Passports with Purpose Cupcake Party last summer. Featured Travel Gear Deal The Britax B-Ready Stroller is on sale for $319, that's a whopping $180 off of the retail price Eagle Creek's No Matter What Duffel Bag, Black, Medium is on sale for…

• 

  IDEA*IDEA

• 【予告編】 今度のスパイダーマンはおもしろそうだ

  taguchi

  7 Feb 2012 | 4:25 pm

  今までのはなかったことにしよう、といったぐらいの勢いでリメイクされたスパイダーマンですが、その予告編があがっていましたよ（The Amazing Spiderman）。ちょいちょいストーリーが変わっているぽくて楽しめそう。 ↑ 2分半ほどの映像です。 » THE AMAZING SPIDER-MAN 3D – Official Trailer – In Theaters July 3rd – YouTube

• 遂にAndroidにChrome（ベータ版）が登場！

  taguchi

  7 Feb 2012 | 10:06 am

  ただし、Android 4.0に限る、というオチがありますが、これは楽しみですね。Google公式ブログで発表されていましたよっと。 ↑ 1分ほどの映像です。 タブが直感的に操れるのと、ブックマークなんかが同期されるのがうれしいですね。これでAndroidのウェブもぐっと使いやすくなるかな・・・。 Android 4.0対応のスマホかタブレットのみ、という条件がつきますが、ご興味のある方は以下からどうぞ！ » Install Chrome for Android Beta – Google Chrome Help…

• 【Android】 撮った写真を自動的にDropboxにアップロードしてくれる『Syncly』

  taguchi

  6 Feb 2012 | 9:00 pm

  巷ではDropboxのテスト版が話題ですが、それが出る前に試していたSynclyを一応ご紹介。 というか、Dropboxのテスト版、たまにアップロードが遅れたりしてやっぱり不安定なのでこちらもどうですか的エントリーです。 ↑ ユーザー登録＆Dropboxでの認証が必要ですが、立ち上げるとこんな感じ。その場で写真を撮ることも、写真管理をすることもできます。シンプルで良い感じです。 ↑…

• Gmailの「メールの自動振り分け設定」が迷惑メール撃退に効果的すぎる！

  taguchi

  6 Feb 2012 | 8:40 pm

  たいていの迷惑メールはGmaiがよしなにはからってくれますが、「名刺交換したら勝手に送られてくるメール」やらは配信停止の手続き自体が面倒だったりして困りものです。 そこでGmailの「メールの自動振り分け設定」がとてつもなく便利です。せっかくなのでさくっと使い方をご紹介。

• 無理にカギをねじ込むことがない『FREE KEY PRESS』がちょっといいな

  taguchi

  6 Feb 2012 | 8:25 pm

  ↑ 3連のリングみたいな奴ですな。 » Free Key Press-To-Open Keyring (NOTCOT)