“Controlling your direction is better than being controlled by it.” Jack Welch An entrepreneurs’ journey is riddled with potholes and unexpected events at every turn. Controlling your direction is not as easy as charting a plan and then sticking to it irrespective of what happens along the path. However, having a clear idea about the direction you are going in and why, is mandatory. It is critical on this path that the entrepreneur is adept and adaptable enough to be able to maneuver the direction of this ship. The word “pivot” is fast becoming a word with over…


