When I was on the Today Show a couple years ago, I sat down to prep a few minutes before air time. About 45 seconds before we went live, Meredith Viera came onto set. She took one look at the topic sheet, then reached out to shake all of our hands. In the next 30 seconds, she asked a couple questions to get to know us, and then we started the segment. What was fascinating was that, within those 30 seconds, she was so personable that we instantly felt a connection to her (“Wow, she’s so friendly!”). And I realized that the masters — like the world’s top TV anchors, politicians,…