People judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The…
Selected by goldsteinmedia
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Most Topular Stories
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Throw Away the Maps
chrisbrogan.com6 Feb 2012 | 1:30 am -
Responsive Images: How they Almost Worked and What We Need
A List Apart31 Jan 2012 | 4:00 amWith a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an “image prefetching” feature that allows images to be fetched before parsing the document’s body, some of the web's brightest developers are abandoning responsive images in favor of user agent detection, at least as a temporary solution. For us standardistas, UA detection leaves a bad taste in the mouth. More… -
LinkedIn Hits 150 Million Members
Mashable!9 Feb 2012 | 1:26 pmLinkedIn on Thursday announced it has 150 million members in its network, a 20 million increase over November. The figure was disclosed in a press release the company issued Thursday announcing its fourth quarter and full-year 2011 results. The company posted revenues of $167.7 million, beating the analysts’ consensus of $160 million for Q4. Earnings were $0.06 cents per share, which was on target. LinkedIn’s stock was up more than 5% in after-hours trading. The Q4 revenue figure was a 105% jump over the same period in 2010. Revenues for full-year 2011 was $522.2 million, a 115%… -
New Kickstarter Record Set As Double Fine Game Hits $400K In 8 Hours, $900K In 16
TechCrunch9 Feb 2012 | 1:50 pmIf you played PC games in the 90s, chances are you played some of Tim Schafer’s work. He worked on the Monkey Island Series and Day of the Tentacle, later going on to create such classics as Grim Fandango and Psychonauts. He recently took to Kickstarter to try and score some funding for a new point-and-click adventure game, as most publishers would consider the genre more or less untouchable these days. He figured there were enough people out there who wanted a new adventure game that they could scrape together $400,000. That was last night. They hit their goal in 8 hours, and are… -
SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing9 Feb 2012 | 12:00 pmThis Forrester Research independent report discusses: Three recommendations for attracting online shoppers Click-stream analysis conducted over the holidays What you should and shouldn’t expect from social campaigns Download now » Please visit Search Engine Land for the full article.
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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A List Apart
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Responsive Images: How they Almost Worked and What We Need
31 Jan 2012 | 4:00 amWith a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an “image prefetching” feature that allows images to be fetched before parsing the document’s body, some of the web's brightest developers are abandoning responsive images in favor of user agent detection, at least as a temporary solution. For us standardistas, UA detection leaves a bad taste in the mouth. More… -
Pricing Strategy for Creatives
31 Jan 2012 | 4:00 amStrategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you… -
Building Twitter Bootstrap
17 Jan 2012 | 1:00 amBootstrap is an open-source front-end toolkit created to help designers and developers quickly and efficiently build great stuff online. Its goal is to provide a refined, well-documented, and extensive library of flexible design components created with HTML, CSS, and JavaScript for others to build and innovate on. Today, it has grown to include dozens of components and has become the most popular project on GitHub, with more than 13,000 watchers and 2,000 forks. Mark Otto, the co-creator of Bootstrap, sheds light on how and why Bootstrap was made, the processes used to create it, and how it… -
An Important Time for Design
17 Jan 2012 | 1:00 amDesign is on a roll. Client services are experiencing a major uptick in demand, seasoned design professionals are abandoning client work in favor of entrepreneurship, and designer-co-founded startups such as Kickstarter and Airbnb are taking center stage. It’s becoming increasingly difficult to ignore the fact that design has a massive role to play in the evolution of the web and the next generation of web products. The result, says Cameron Koczon, is that designers have now been given a blank check—one that lets web designers band together as a community to change the way design is… -
A Pixel Identity Crisis
17 Jan 2012 | 1:00 amThe pixel has long been the atomic particle of screen based design: a knowable, concrete unit of measurement. But layouts based on the hardware pixel are fast becoming an endangered species. Even the introduction of a new, W3C standard reference pixel, although it promises stability in the long-term, can't help us navigate the current chaos. Consider the two "standard" pixel definitions and 500 "standard" viewports your user's Android device may support. To create designs that transcend platform differences—the promise of the web and standards—you must normalize pixels across devices.
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Mashable!
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LinkedIn Hits 150 Million Members
9 Feb 2012 | 1:26 pmLinkedIn on Thursday announced it has 150 million members in its network, a 20 million increase over November. The figure was disclosed in a press release the company issued Thursday announcing its fourth quarter and full-year 2011 results. The company posted revenues of $167.7 million, beating the analysts’ consensus of $160 million for Q4. Earnings were $0.06 cents per share, which was on target. LinkedIn’s stock was up more than 5% in after-hours trading. The Q4 revenue figure was a 105% jump over the same period in 2010. Revenues for full-year 2011 was $522.2 million, a 115%… -
FarmVille Toys Are Coming: Zynga and Hasbro Sign Licensing Deal
9 Feb 2012 | 1:14 pmIf Angry Birds and Cut the Rope can have toys, why can’t FarmVille? Social gaming juggernaut Zynga is teaming up with toy maker Hasbro to create a “wide range of toys and gaming experiences” based on Zynga properties and brands, a release read. The first products are expected to hit the market in Fall 2012. The agreement gives Hasbro license to develop and distribute an array of products in various toy and game categories for Zynga’s various properties. The companies will also be able to co-brand merchandise, which could potentially lead to digital product tie-ins. The… -
Hipstamatic Releases Lens for New York Fashion Week
9 Feb 2012 | 1:02 pmIn conjunction with New York Fashion Week, iPhone photography app Hipstamatic has released a cool-toned lens (i.e., filter) designed to capture the aesthetic of classic American beauty. The lens was developed in partnership with fashion photographer Chiun-Kai Shih, whose work has appeared in GQ, Vogue and Harper’s Bazaar, among other well-recognized publications. This is the second lens Hipstamatic has developed with Shih to commemorate NYFW. Last year, the pair released a lens called “Chunky,” which gives images a highly saturated, hazy glow. A spokesperson for Hipstamatic… -
Apple Hit With 250,000 Signatures Protesting Labor Conditions in China
9 Feb 2012 | 12:46 pmFair-labor organizers delivered 250,000 signatures to Apple stores in six cities around the world on Thursday in protest of the company’s working conditions in China. Apple’s main factory, Foxconn, has faced numerous accusations of providing an inhumane work environment to Chinese workers. “It’s hard to hear tales of people jumping off buildings and using their hands until they can’t anymore,” said senior organizer of Change.org William Winters, who delivered a stack of petitions to the San Francisco Apple store on Stockton Street. The rest of the 250,000… -
Live LOLz: Cheezburger Plans Grammy Awards Memes in Real Time
9 Feb 2012 | 12:35 pmI Can Has Cheezburger plans to turn the 54th Grammy Awards into a laughing matter by giving viewers an outlet to write funny captions for red carpet and ceremony photos. The “Live LOLing” event starts Sunday at 4 p.m. PT when Cheezburger’s ROFLrazzi site, Twitter profile and Facebook page will begin publishing Grammy images with humorous captions — in lolcat meme format. People can click “Recaption This” to plop their own witty text on the photos. Participants can then share their creations on their social networks. Cheezburger editor in chief Emily Huh…
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TechCrunch
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New Kickstarter Record Set As Double Fine Game Hits $400K In 8 Hours, $900K In 16
9 Feb 2012 | 1:50 pmIf you played PC games in the 90s, chances are you played some of Tim Schafer’s work. He worked on the Monkey Island Series and Day of the Tentacle, later going on to create such classics as Grim Fandango and Psychonauts. He recently took to Kickstarter to try and score some funding for a new point-and-click adventure game, as most publishers would consider the genre more or less untouchable these days. He figured there were enough people out there who wanted a new adventure game that they could scrape together $400,000. That was last night. They hit their goal in 8 hours, and are… -
Instagram Founder’s Girlfriend Learns How To Code For V-Day, Builds Lovestagram
9 Feb 2012 | 1:41 pmThis might just be the sweetest Valentine’s Day story I’ve ever heard. It’s definitely the sweetest Valentine’s Day story I’ve ever written. Kaitlyn Trigger is a marketing director at Rally.org. She also happens to be Instagram co-founder Mike Krieger’s girlfriend of two and a half years (The 26 year old Krieger and 27 year old Trigger met at a friend’s house in October of 2009 and moved in together in October 2010). And my hero. Last December, Trigger decided she wanted to be able to talk to her boyfriend in depth about the stuff he was working on. -
LinkedIn Beats The Street, Q4 Revenue Up 105 Percent To $167.7M
9 Feb 2012 | 1:12 pmProfessional social network LinkedIn just reported stronger than expected fourth quarter 2011 earnings today. Earnings came in at $0.12 per share. Revenue for the fourth quarter was $167.7 million, an increase of 105% compared to $81.7 million for the fourth quarter of 2010. Net income for the fourth quarter was $6.9 million, compared to net income of $5.3 million for the fourth quarter of 2010. Analysts expected the company to earn $0.07 per share on revenues of $159.72 million. Non-GAAP net income for the fourth quarter was $13.3 million, compared to $5.2 million for the fourth quarter of… -
TCTV: In the Studio, Bain Capital Ventures is California Dreaming
9 Feb 2012 | 12:58 pmEditor’s note: TechCrunch contributor Semil Shah currently works at Votizen and lives in Palo Alto; you can follow him on twitter @semil “In the Studio” at TechCrunch TV this week welcomes a former California resident and current investor back to the west coast, where he and his partners have embarked on a new journey to build out a physical presence in Silicon Valley and San Francisco for one of the most dynamic business groups in the world. Ajay Agarwal, a managing director with Bain Capital Ventures (BCV), is leading the charge of building his firm’s west coast offices… -
Click And Mortar: Zynga Signs Deal With Hasbro For Real-World Toys and Games
9 Feb 2012 | 12:30 pmMobile app developer Rovio has famously turned its Angry Birds game into a popular toy franchise, but most other new-fangled gaming companies haven’t spent much energy going this route. But now social gaming leader Zynga is, per a big licensing deal with Hasbro. The long-time toy and board game maker is paying Zynga to turn games like FarmVille, CityVille, and its other hit titles into real world products. Details on what this will look like are scant in the press release, so I’m left guessing what this is going to mean. Fluffy pink FarmVille tractors? Lego-style CityVille…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social
9 Feb 2012 | 12:00 pmThis Forrester Research independent report discusses: Three recommendations for attracting online shoppers Click-stream analysis conducted over the holidays What you should and shouldn’t expect from social campaigns Download now » Please visit Search Engine Land for the full article. -
The Paid Search Uncertainty Principle
9 Feb 2012 | 11:14 amIn 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely reveal both the position of a particle at a point in time and its momentum. The more the... Please visit Search Engine Land for the full article. -
Google’s First Hired Employee, Craig Silverstein, Quits
9 Feb 2012 | 9:15 amKara Swisher reports Google’s first employee, Craig Silverstein, has decided to leave Google after about 14 years at the company. He is leaving Google to join the Khan Academy. Craig helped Google’s co-founders, Larry and Sergey, build the original Google search engine. He did this... Please visit Search Engine Land for the full article. -
Foursquare Brings More Search Refinements To Mobile Apps
9 Feb 2012 | 7:16 amCalling it “personalized search for the real world,” Foursquare brought its mobile Explore functionality into its recently redesigned PC website roughly three weeks ago, and added some new search capabilities in the process. Those capabilities included the ability to filter places... Please visit Search Engine Land for the full article. -
The Golden Age Of SEO
9 Feb 2012 | 6:41 amI’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in... Please visit Search Engine Land for the full article.
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Search Engine Journal
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Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]
9 Feb 2012 | 11:00 amShipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can’t find a promo code to offset it. Before I was an Amazon Prime member many of my Amazon [...]Follow SEJ on Twitter @sejournal -
Numbers Shift but Online News is a Steady Trend
9 Feb 2012 | 9:00 amHave you seen the numbers lately? Brands and marketers like to leverage numbers to create a (desired) reception based on reader perception. Obviously, bigger numbers reflect more popularity and added reason for investors to celebrate. The New York Times issued a recent article on Facebook, calling attention to a subjective view of numbers. For instance, [...]Follow SEJ on Twitter @sejournal -
Google Drive: Will You Drop Dropbox?
9 Feb 2012 | 7:51 amAlthough rumors have been flying since 2007 about Google offering a hosted storage solution, the Wall Street Journal is reporting that Google is finally set to launch its new storage service in the next several weeks. The service, which is named Drive, will utilize Google’s cloud-based storage to allow users to easily store and share [...]Follow SEJ on Twitter @sejournal -
The New Google Analytics Fuels an On-Site Revolution
9 Feb 2012 | 6:00 amThe new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of “Professional Inertia”; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance. I myself also found myself disliking the [...]Follow SEJ on Twitter @sejournal -
LinkAssistant – A Review of Options and Benefits
8 Feb 2012 | 11:15 amLinkAssistant is a part of the SEO PowerSuite and can help you with your link partner set-up and management. I recently tested out the software and I am going to breakdown some of its features and how the tool is used. LinkAssistant Features Helps users find link partners and find their contact info. LinkAssistant looks [...]Follow SEJ on Twitter @sejournal
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ReadWriteWeb
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New Chrome Beta Improves 2D & 3D Graphics for Older Systems
9 Feb 2012 | 1:40 pmThe next version of Chrome will help older computers catch up with rapidly accelerating Web-based graphics.. The upcoming Chrome release will improve the performance of hardware-accelerated 2D animations using Canvas, which include many Web-based games and other graphically-intensive sites. It will also let systems with older GPUs use SwiftShader for 3D graphics instead of WebGL, which older GPUs can't handle. It won't look quite as good, but users with older systems will still get more 3D content than they currently can. These new Chrome beta with these features is available today. Sponsor… -
GitHub Wants to Teach Kids to Code with the First US CoderDojo
9 Feb 2012 | 1:30 pmIf you have kids (or you are one) and you're in or near the San Francisco area, you might want to sign up for the GitHub-sponsored CoderDojo coming on February 25th. CoderDojo is a free, not-for-profit movement with a strong open source emphasis on open source that seeks to teach young people how to code and make learning "a fun, sociable, kick ass experience." The organization was founded by James Whelton and Bill Liao, and has focused mostly on Ireland until now. (There's also a CoderDojo in London.) The program is for kids between seven and 18, and according to GitHub's Cameron McEfee has… -
Hangout With the Scientists Looking for the God Particle
9 Feb 2012 | 11:57 amWant to hang out with the people who run the CMS? No, not the content management system. The Compact Muon Solenoid. It's one of the two big detectors at the Large Hadron Collider (LHC), the largest and highest-energy particle accelerator in the world. CERN physicist Dr. Albert De Roeck is hosting a Google+ Hangout tomorrow from inside the cavern where the experiment takes place, about 100 meters underneath Cessy, France. He'll explain the CMS experiment and take questions about the crazy frontiers of particle physics. Sponsor The CMS is one of the two general-purpose LHC experiments searching… -
Fabled Google Drive Won't Be Another Dropbox
9 Feb 2012 | 11:00 amThe Wall Street Journal has revived rumors about Google launching a cloud storage service called Drive. The comparison everybody wants to make is to Dropbox. The thinking is that Google will challenge everyone's favorite start-up by releasing a native desktop and mobile Drive app with the same syncing features Dropbox users know and love. Google Drive rumors have been around for many years, and they've always conformed to the understanding of "The Cloud" that has prevailed at the time. If it's not like Apple's iCloud, which is integrated into Apple's devices, then it must be like Dropbox,… -
[STUDY] 61% of Social Media Users Feel So Close To You
9 Feb 2012 | 10:30 amSometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a "favorite" can really make a social networker bee's day. A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are "mostly unkind," which would imply rude or mean. An additional 5% say that it's all situational. On the whole, adults have positive experiences on social networking sites. A total 68% of SNS users had an…
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SEO Book.com
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Focus on The Business Model
4 Feb 2012 | 4:43 pmGoogle's Take on Search Plus Your World A few weeks ago Google announced the launch of Search Plus Your World, which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized. While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised eyebrows. While the launch was claimed to be social for personalizing results, the Google+ promotions appeared on queries where they were clearly not the most relevant result even when users are… -
Kill The Bugs!
3 Feb 2012 | 7:47 amYou can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one: Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the Internet at large. If you look at the Google experience from the standpoint of customers, it's pretty good. Users get relevant search results and ads. Advertisers get their content on top of… -
AHREFS Review: An In-Depth Look at a New Link Research Tool
31 Jan 2012 | 5:28 pmAhrefs is the newest entry into the link research tool space. They use their own bot and their own index (which they state is based on information from a trillion website connections). They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh. Ahrefs also has a ranking database of roughly 45 million keywords from 9 different countries (US GB FR RU DE ES IT AU BR). The tools within their membership are: Site Explorer SERPs Analysis Reports Labs/Tools Their pricing is very straight-forward and only increases… -
Goldilocks SEO
31 Jan 2012 | 11:56 amSharing is caring! Please share :) Embed code is here. Categories: seo tips -
The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven
26 Jan 2012 | 10:50 amHere is the audio if you'd prefer to listen :) Play File (mp3 link) Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well. So, without further ado I'll jump right in here. Obviously you guys are essentially the creators of an…
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Matt Cutts: Gadgets, Google, and SEO
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It’s time to stop PROTECT IP
18 Jan 2012 | 4:47 amA couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something… -
Sharing a search story
11 Jan 2012 | 12:20 amI’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something.I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played a lot of Werewolf. When I got back, for some reason I searched for [werewolf] — maybe I was thinking about making a custom deck of werewolf cards. Because I was dogfood-testing Search plus Your World, this is what I saw:In the top row of pictures, you’ll see a bunch of people playing… -
Larry Lessig on the corrupting influence of money
13 Dec 2011 | 1:37 pmLarry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem broken today and how to fix them.If you don’t have the time to read the book right now, you’re in luck. Lessig recently stopped by Google and gave a brief overview of the themes from the book. I had the honor of introducing him, and the video is live on the web now. Lessig’s talk is about 45 minutes long (the rest of the video is questions and… -
Beware of fake Matts leaving comments
11 Dec 2011 | 5:20 pmA lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, I’ve seen at least three nasty comments written by “fake Matt Cutts” impersonators.The first fake-Matt comment I remember was over Marketing Pilgrim around November 14th, 2011. When Frank Reed checked out the fake comment, it came from 74.120.13.132, which is… -
Progress against SOPA
21 Nov 2011 | 8:01 amWhen I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers the basics:This internet censorship under SOPA editorial by Rebecca MacKinnon also describes why SOPA would be really bad for the internet.I also wanted to take a minute and thank everyone who called or wrote their Congressperson to speak out against SOPA and PROTECT IP. As a result…
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Marketing Pilgrim - Internet News and Opinion
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Majority of Users Say Social Networkers Are Kind and Caring
9 Feb 2012 | 12:34 pmNeed a shot of the milk of human kindness? Spend a little time on a social network and your faith in humanity will be renewed. So sayeth the majority of the 2,260 adults who responded to the latest Pew Research Center’s Internet & American Life Project study. “The tone of life on social networking sites” takes a look at people’s perceptions about their interactions on sites such as Facebook and Twitter. 85% of adults said that their experiences were mostly kind. 68% went so far as to say that they had an experience that made them feel good and 61% felt closer to… -
The Sharing Economy: Could It Be the Next Big Thing?
9 Feb 2012 | 11:31 amBack in the days when we all knew our neighbors, borrowing from them was a common occurrence. Lawn mowers, hand tools, and that insane “cup of sugar” that appeared on nearly every TV show in the 50′s and 60′s. Jump forward to the 90′s and borrowing wasn’t so hot anymore. Much of this was due to the change in the way we live and socialize. People who knew their neighbors well enough to ask a favor became the minority. We also became more possessive. If we wanted it, we bought it. If our friends had it, we bought it. Even if we were only going to use it once,… -
Groupon’s First Public Quarter Is No Deal for Investors
9 Feb 2012 | 6:54 amWe haven’t talked about Groupon in a while. There is actually a reason for that. Mostly it’s because when we post about the company our readers don’t seem to care. I have wondered why that is (maybe you can help enlighten me in the comments?) but this is somewhat significant to help us understand the state of the daily deal industry. So here we go. According to USA Today The online deals site, reporting for the first time as a public company, said its fourth-quarter revenue nearly tripled, but it lost money and its shares fell sharply after hours. Groupon’s net loss… -
Compete Says Google+ Is Becoming An Enormous Success
9 Feb 2012 | 5:12 amNo matter how you feel about Google, Plus 1′s and Google + or how you think they should or should not influence search results you have to admit that Google has created some positive social waves for the first time in its history. So just how big is this impact? Compete calls it enormous It is now safe to say that Google+ is becoming an enormous success, with nearly half of the unique visitors of Twitter (40,411,065 unique visitors in December). With a steep upward trend and knowledge of the power behind a Google product, expect continued growth from the unequaled search engine’s… -
Valentine’s Day Shoppers Plan for a Budget Holiday
8 Feb 2012 | 3:55 pmIt’s February. Love is in the air and the chocolates are piling up in the stores. Valentine’s Day is less than a week away but folks are still planning on how they’ll honor their partners without going over budget. A new survey from PriceGrabber shows that 68% of shoppers will spend under $100 on Valentine’s Day, most spending between $25 and $50. For most shoppers, this is about the same as last year. 4% of loved ones are going to be in for a shock when their partner comes home empty handed. In addition to buying for their spouse, 36% of shoppers said they’ll be…
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Techipedia | Tamar Weinberg
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How to Select an Interactive Marketing Agency
31 Jan 2012 | 5:42 amThis is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. The best way to prevent agency angst is to select the right agency to begin with. Here are 25 selection criteria to help you do this. I’ve listed the most important ones first,… -
5 Things I’ve Learned from Running BizSugar
24 Jan 2012 | 5:03 amThis is a guest post by Anita Campbell. When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. This is still true. But as BizSugar has grown over the last couple of years, it’s also become a small business networking site where business owners can discuss issues, get and give advice, and gain insight into the ins and outs of running a small business. As the site has changed and… -
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
17 Jan 2012 | 6:04 amThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Here are the top ways consumers can crush your business online. Advertising Bans If consumers complain about your business, your money won’t be green enough to buy advertising online. Both eBay and Amazon… -
How to Hire Your Social Media Marketing Partner
11 Jan 2012 | 5:51 amThis is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. As I’ll run down in a minute, SMM involves a wide range of activities that require totally different skills. So, First, we’ll take a look at what the activities are, to help clarify the type of support you… -
Best Internet Marketing Posts of 2011
5 Jan 2012 | 5:19 amIt’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content, the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The newsletter, which was sent within the first…
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Online Marketing Blog
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Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
9 Feb 2012 | 3:00 amIf you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his… -
Innovative Search Features Drive Engagement – Paul Vallez #OMS12
8 Feb 2012 | 3:30 am"Google taught us how to search." - Paul Vallez Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach? 75% Cocky 25% Open to new ideas In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for… -
#Optimize This: Online Marketing Summit 2012 Presentation
6 Feb 2012 | 7:21 amI’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are You Optimized?” touched on this. The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as… -
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
3 Feb 2012 | 4:55 amFacebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income. The Social Media Buzz “How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more… -
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
2 Feb 2012 | 7:21 amIs your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integration with social, many companies and digital pundits are still skeptical about…
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Search Engine Guide : Small Business Search Marketing
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Quantifying Your Website's True Impact on Your Business
8 Feb 2012 | 1:40 pmby Mike Fleming Company owners and other business decision makers who handle a web marketing budget are given, whether it's their fault or not, too much website data that doesn't directly relate to an impact on the bottom line. What's wrong with this? Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company. So, when it's time to decide how to invest, there's nothing concrete that gives confidence in where to put money. To combat this problem, there needs to be a fundamental mindset shift to focusing… -
The Super Simple Guide to Using and Marketing Through Pinterest - Part Two
3 Feb 2012 | 7:29 amby Jennifer Cario (If you are new to Pinterest and don't already have an account, make sure to read part one in this series.)Now that you've gotten youself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins.Browsing Your Friends' Pins and RepinningThe… -
The Super Simple Guide to Using and Marketing Through Pinterest - Part One
1 Feb 2012 | 4:52 pmby Jennifer Cario Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web. If you've ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas, you've got the general idea. The difference with Pinterest is the fact that it all takes place online in an environment where you can share your collection with your friends and vice versa. To put it in the simplest of terms, Pinterest is an image based version of bookmarks. Pinterest is Growing RapidlyA few months ago, I would have forgiven… -
Don't Waste Time Looking at Web Data Until You Do This - Part 2
1 Feb 2012 | 12:11 pmby Mike Fleming Cutting through all the clutter of data, which metrics are your critical few? You probably have at most three critical few metrics that define your existence...If you can't take action with anything, then perhaps you are using the wrong metric for your business...the simple process of identifying a metric as your key performance indicator and creating a graph of it rarely helps you find insights...before you diagnose how to improve a metric, you have to identify all the influencing variables...analyzing the variables will help you identify where the true opportunities… -
Perception is Worth 1,001 Words
1 Feb 2012 | 11:51 amby Stoney deGeyter In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on…
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MediaPost | Online Media Daily
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Puma Teams With Pandora's 'Workout' Stations
9 Feb 2012 | 1:23 pmPuma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. The custom stations launched in September on Pandora. Different genres -- hip-hop, hard rock, country -- but are all geared to pump up listeners during sessions at the gym. -
Google Studies Web Surfing, Ecommerce Via Chrome
9 Feb 2012 | 11:11 amGoogle has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web browser Chrome. Google likely can't capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might take for them to make the purchase. -
WPP's MJoule Enters China's Mobile Market
9 Feb 2012 | 9:06 amWPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue's mobile specialty unit Joule with the existing mobile operations of GroupM in China. -
Social Marketing Drives Higher Value, Revs
9 Feb 2012 | 5:38 amDo premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional resonance and higher revenue per order. -
5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl
9 Feb 2012 | 5:38 amWith the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl ads' use of mobile displayed five takeaways essential for success.
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Graywolf's SEO Blog
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SEO 101: Getting the Right URL Structure
9 Feb 2012 | 10:46 amOn my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them. URL Canoncilization While this may sound like a big fancy term, what it basically means is that your content needs to have one URL and only one URL to be most effective. For example, a website could have identical content on each of these URLs, yet search engines would consider them as different pages: example.com/page www.example.com/page example.com/page/… -
Why the iPad, Flash, Adobe Products and User Agent Detection Really Do Matter
8 Feb 2012 | 10:09 amBeing the owner of a Macbook Pro, iPhone, and iPad, you might consider me an Apple Fanboy. I can tell you I’ve been involved in web development long enough to tell you that the current state of usability on the web is nearing the low point: when, in the late 90′s, browsers had no standardization and we had to design different sites for Netscape and Internet Explorer. The current situation comes mostly from designing sites that don’t render properly or at all on mobile devices like a mobile phone, tablet, or iOS device. Before you cast me aside as being on the bleeding edge… -
Why Google Thinks SPYW is a Good Idea and You Probably Don’t
3 Feb 2012 | 10:34 amIn a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea. Last year Eli Pariser released the book the Filter Bubble (see my review of the the Filter Bubble). As part of the promotion, he was asked to speak at TED. While I wasn’t there, I understand from people who were in attendance that it made several Googlers in the audience …… -
How to Write Blog Posts For Your Existing and Repeat Customers
27 Jan 2012 | 10:20 amWhen you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers. If you are selling products or services, chances are you good you probably have 10 – 20 questions your customers ask about how to use products, correctly, better or more effectively. Typically most companies create an FAQ… -
Using Social Media Profiles for ORM
19 Jan 2012 | 10:28 amWhenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles. As with every search result in Google, the top results are generally made up of the most trusted and authoritative results, so it makes the most sense for us to talk about the most trusted authoritative social media sites at the moment: Facebook, Twitter, LinkedIn, and Google plus. Facebook Facebook is by far…
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Yoast
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Use Gravity Forms to submit custom post types
6 Feb 2012 | 1:17 amIn my previous post I explained how I used the Types plugin to create a new custom post type. That custom post type will be used to display a table of supported themes for my WordPress SEO plugin, and is therefor called wpseo-theme. Now the trick here is that I want users to be able to submit themes through a form.Gravity Forms + Custom Post Type addonBy default, Gravity Forms allows you to create posts through a form. It doesn't have support for custom post types at the moment though, in part because a wonderful plugin was already created that allows for this. This plugin, aptly named… -
Types WordPress plugin – Easy Custom Post Types
2 Feb 2012 | 2:06 amI've long wanted to create a database of themes that support my SEO plugin and never came up with a manageable way of doing that. When my buddy Amir from WPML emailed me about their two new plugins, Types and Views, it took me a while to grasp what they did. Turns out I'm daft and it's actually quite easy when you install it and they're perfect for that job. So I thought I'd let you all enjoy what I'd done with it. I'll review both of them, in a 3 post series in which I'll also create my desired database.Database of Themes that support my WordPress SEO pluginI've also got a project I'll use… -
Tracking Outbound / Affiliate Links with getClicky
26 Jan 2012 | 2:30 amI use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There's an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here on yoast.com, but not all of the /out/ links need to be tracked. Let me show you how I do track the ones I need to track.Forcing Clicky to track a link as outboundFirst of all, you need to know that when you add a class clicky_log_outbound to a link, Clicky will… -
On WordPress Dashboard Widgets
25 Jan 2012 | 12:18 pmI was one of the first plugin developers to add a dashboard widget to your dashboard when you installed one of my plugins. I'm hoping people will follow me in doing the reverse as well. While it generates traffic, it doesn't generate sales. Let me show you.When I added mine, in the beginning, it drove lots and lots of traffic. People weren't used to it yet and thought I had somehow "found my way into core". Recently, I've added more elaborate tracking to my WordPress SEO plugin links. Allowing me to see how much traffic the individual sections of my plugin were sending back to my site. Let me… -
Search & Social – you can’t get the cream out of the coffee
11 Jan 2012 | 6:47 amYesterday, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing.There's been some outcry though, because Twitter and Facebook aren't "highlighted" as much as Google+ in those new social results. Danny is doing some awesome reporting on this, first in "Search Engines Should Be Like Santa From “Miracle On…
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Posts about Search Marketing - Organic/Natural (SEO) from the Econsultancy blog
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Search engines attract 2.3bn UK visits in January
9 Feb 2012 | 2:45 amVisits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011, according to data from Experian Hitwise. The additional 100m visits equates to a yearly increase of 4.5%. Google still dominates the market with 90.64% of all UK searches conducted in January, slightly down on December's tally of 91.75% but up 0.27% annually.Microsoft and Yahoo sites saw their market share drop by 0.21% and 0.54% year-on-year. However, thanks to Bing, Microsoft sites retained second place overall with 4.16% of search engine traffic. Experian Hitwise market… -
Is SEO really bad for the internet?
8 Feb 2012 | 3:49 amAaron Wall recently reported on a Google employee who left comments on Hacker News to the effect that SEO is bad for the internet. The Google employee, Googley Jon Rockway, said that "SEO isn't good for users or the internet at large". It's a surprising statement for a Google employee to make, and I've been asking some SEO experts about their views on the issue, and whether this reflects the search giant's real views. Here's Rockway's quote in more detail: Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny… -
41% of Super Bowl ad searches during game made via mobile: infographic
6 Feb 2012 | 8:36 amGoogle has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices. A post on the company's blog states that this is up from 25% for the same time period on the day before.However, none of the ads made it into the list of the top five trending searches: Madonna Halftime show Patriots Tom Brady Giants The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Most of the ads were previewed on YouTube in the weeks building up to the big game,… -
The Digital Ocean: how to market to fishers and swimmers
6 Feb 2012 | 5:01 amMore B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and adapting their tactics accordingly. This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those not looking and just ‘hanging out’ online).So, fellow marketers, we are… -
Does your web team know how to use Webmaster Tools?
6 Feb 2012 | 2:53 amIs your web team using Webmaster Tools to improve site performance? If not, they should. This post is for owners of e-commerce websites who don’t get involved in day-to-day operational trading/site optimisation and web managers/admin staff who aren’t using Webmaster Tools daily. Ok so this isn’t new thinking, it’s not going to blow your mind with its creativity or innovation. But it’s important; the basics are essential. I still meet Client teams (and occasionally agency staff) whom have either never heard of Google Webmaster Tools (yes I am going to focus…
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Fast Company
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"Words With Friends" Board Game Coming From The Makers Of Scrabble?
9 Feb 2012 | 1:14 pmHasbro and Zynga announced today that they have entered into a global partnership. With this license, Hasbro will be making a variety of toys and board games using Zynga's brands, with the first products expected to be released in the coming Fall. There will also be co-branded merchandise. "It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games," said Zynga CEO Mark Pincus in a statement--funny, since much of Zynga's success has come from Words With Friends, a game that incorporated changes to scoring, a heavy social aspect… -
The Google Wallet Hack Is Not The End Of The World (Or Even NFC) As We Know It [Update: Google Reacts]
9 Feb 2012 | 11:30 amStay calm and carry on, people: It's way too soon to say that NFC should stand for Now Fatally Corrupted. Yes, Google's breakthrough NFC payments app Wallet is being mentioned all over the news thanks to a flaw--it's vulnerable to a hack that gives nefarious types access to your secure PIN number. But don't believe any doomsayers or fearmongering that you may encounter on this matter; it's not as evil as it seems and, believe it or not, it's actually a sign that the future of wireless mobile payments is probably more secure than your current credit card. As reported over at the blog of… -
Ford's Nancy Lee Gioia On Leading Where The Rubber Meets The Road
9 Feb 2012 | 8:05 amIn her 30 years with Ford Motor Company, Nancy Lee Gioia’s learned a thing or two about teamwork, sparking innovation, and being a driving force in what was once considered a man's industry. Nancy Lee Gioia’s been with Ford Motor Company since 1982, when she was hired as a graduate trainee in the electronics division. In the 30 years that followed, she’s held a variety of positions in electronics architecture, manufacturing, and engineering in different divisions.Now, as the company’s director of Global Electrification, Gioia drives strategy and planning for the next generation of… -
Fast Talk: How This Bartender Is Rebooting The Condom
9 Feb 2012 | 7:41 amMeet Richard Pessall, a 20-year-old British entrepreneur who wants to take the condom where no man has gone before (no, not space).Richard Pessall, 20, lives and works as bartender in Shropshire, England. He spent nine years living in the United States, but when he ran out of money to pay for college in North Carolina, he was unable to renew his visa and was forced to return to the U.K. He’s decided to make his fortune before attempting to return stateside. His big idea? Reboot the condom. Forplay, the condom company he's been bootstrapping with his barman’s earnings, has grown to a staff… -
Inside INTERPOL's New Cybercrime Innovation Center
9 Feb 2012 | 7:09 amINTERPOL, the international policing agency, is opening a massive innovation center in Singapore in 2014. At the center, law enforcement will learn all about the latest cybercrimes... and have access to cutting-edge forensics laboratories and research stations.INTERPOL, the international policing organization, is building a law enforcement tech geek heaven in Singapore. The INTERPOL Global Complex for Innovation will function as a R&D lab, training facility, and forensics lab for all things cybercrime. Slated to open in 2014, the Global Complex for Innovation (IGCI) will be part of the…
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Seth's Blog
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The Weird interview
9 Feb 2012 | 12:06 pmTo celebrate the launch of Squidoo's new UpMarket magazine, we got permission to post an audio interview I recently did with Darren Hardy of Success. You can find it here. Thanks for listening. -
Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect…
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Lifehacker
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Answer: Where Can I Find That Tool? [Search Research]
9 Feb 2012 | 1:30 pmMore » -
What You Should Do with Your Extra Money [Video]
9 Feb 2012 | 1:00 pmRamit Sethi is a New York Times best-selling author and creator of one of our favorite personal finance sites, I Will Teach You to Be Rich. In his weekly video Q&A for Lifehacker, Ramit answers common questions about personal finance, careers, and more. This week: What should you do with your extra money? More » -
To Make Perfectly Cooked Steak, Sear It When Frozen Then Cook It in the Oven [Cooking]
9 Feb 2012 | 12:30 pmMore » -
How to Deal with an Asshole Parker [Video]
9 Feb 2012 | 12:00 pmYou finally find a spot in a packed parking lot and somebody's parked over the line so you can't fit. Or you've been waiting for someone to leave the lot and somebody pulls in to steal your claimed space. There are plenty of ways to be an asshole parker in this world, but few good ways to deal with them. Here's the best way to handle the situation. More » -
Ask and Answer Questions About Getting Rid of Old Junk [Help Yourself]
9 Feb 2012 | 11:30 am
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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Scott Kelby's Photoshop Insider
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Cliff Mautner on the Nikon D800
8 Feb 2012 | 9:02 pmWhat a few days. It’s amazing how much interest a little piece of metal can produce. As a proud member of the team at Kelby Training, I wanted to share my experience with the D800. This project has been going on for many months. i was approached by my good friends at K&L in Tokyo- Nikon’s agency for decades- and was blown away that they asked me to participate with this project. My job was well defined: Use the D800 in a way that utilizes and highlights the latest features the D800 offers in real world wedding conditions that I’d face week in and week out. Simple, right? -
It’s Free Stuff Thursday!
8 Feb 2012 | 9:01 pmPhotoshop World DC – 9 Days Left for Early Bird Registration! Photoshop World Washington DC is quickly approaching, and there are only 9 days left to save $100 on registration! Head on over to PhotoshopWorld.com to sign up, get hotel info, see the full schedule of classes from instructors like Jay Maisel, Joel Grimes, Lindsay Adler, Glyn Dewis, and a ton of other incredible people! And, there are only a few spots left in some of the pre-conference workshops like Lightpainting 101 with Dave Black, On Location DSLR Workshop with Rich Harrington, Real World Concert Photography with Alan… -
It’s Guest Blog Wednesday featuring Jake Peterson!
7 Feb 2012 | 9:37 pmMaking History Come to LifeTen months ago I was attending Photoshop World in Orlando, FL. It was the second time I had been to Photoshop World, but after the blast of Vegas the previous September there was no way I was going to miss the one that Spring. One morning in the instructors’ lounge Jay Maisel, someone who I knew of but had never met, was sitting at a table. I introduced myself and we started to talk. Afterward Jay went up to my Dad and said, “You have failed as a parent if you let your kid go into photography as a career.” He smiled and my Dad just laughed;… -
Jumping the gun on the Nikon D800
7 Feb 2012 | 7:46 amSince my post last night here on Google+ (http://www.scottgplus.com), and here on my blog earlier today, I’ve seen a lot of comments flowing in pro and con about this camera, and I just want to say a quick few things about the comments I’ve been reading thus far:(1) The D800 was apparently created for a very specific type of photographer There is no law that every camera introduced by a camera company has to be designed to fit your personal needs. If you read that it has 36.3 megapixels and you’re like “36.3 megapixels is overkill!!!” then obviously this… -
Nikon Announces The D800 And Baby Does It Look Sweet!!!!
6 Feb 2012 | 9:33 pm36.3 megapixels (wow!) with a full frame sensor. Full HD video with stereo sound (yay) built in HDR (sweet) and it looks like its aimed at the commercial, wedding and landscape markets (photographers who shoot medium format digital backs. I mean who used to shoot digital backs). ;-)I haven’t seen one, held one, etc., but it sounds amazing and I want one. Bad!!!! (And yes, sometimes you need 36.3 megapixels). Two words: Whoo Hoo!Read the full scoop at Nikon USA: http://bit.ly/wVaU77
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Smashing Magazine Feed
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Smashing Special: WordPress Theme Trends For 2012
9 Feb 2012 | 5:25 amThis special is the first in our series of Smashing Specials — extended articles and studies dedicated to a specific topic. The special features current WordPress theme trends for 2012, covering past trends, new developments in theme design and trends in the theme development. 2011 was a great year for WordPress, with some excellent new updates that saw the introduction of a drag-and-drop uploader, distraction-free writing, the HTML5 Twenty Eleven theme, and movement towards a fully responsive dashboard. As well as changes to WordPress core, theme development continued to… -
A Craft Of Consequences: Reader, Writer And Emotional Design
8 Feb 2012 | 8:06 amBefore the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment. In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things — we feel them… -
Collaging: Getting Answers To The Questions You Don’t Know To Ask
6 Feb 2012 | 7:02 amWhen conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic is very personal? How do you get a complete stranger to open up? There is a better way to conduct an in-depth interview, and it doesn’t involve a clipboard. Just imagine what you could discover if the participant’s answers weren’t limited to a predetermined set of questions. This is where collaging can help. Collaging is a projective technique by which participants select images… -
How To Use Custom Post Types To Organize Online Marketing Campaigns
3 Feb 2012 | 7:04 amCustom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can. Image Source As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain… -
Freebie: St. Valentine’s Day Icon Set (10 PNG/PSD Icons)
2 Feb 2012 | 7:38 amEvery now and then, we release useful freebies for all of our highly valued readers. Today, it is our pleasure to present to you Cuberto‘s fantastic St. Valentine’s icon set — exclusively designed for Smashing Magazine and its loyal readers. The icons presented are available in transparent PNGs as well as Photoshop PSDs (128×128 px) and are perfect for any projects you have coming up for St. Valentine’s Day. Enjoy! Download the Set for free! This icon set is completely free to use for commercial or personal applications without any…
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Noupe
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A Look at Inspiring Website Designs of Musicians
8 Feb 2012 | 1:00 amAs with designer’s, musician’s websites are often some of the most creative, and for good reason. The website designs of musicians should ideally epitomize their sound in a visual medium. It should capture their brand in an online presence. This is a subtle art, which not all musician’s websites master. However, when done effectively you can almost feel the artist’s music flowing through the web page. Often subtle visual details can evoke their music, whether it be a soft pastel gradient, or shocking/emotive background photo. Today we look at a huge… -
Time for Mail: Services That Improve Gmail Productivity
7 Feb 2012 | 1:03 amGmail exploded onto the internet in 2004 (beta) offering users a whopping 1GB of storage. This was unheard of at the time with the largest email service Hotmail only offering a few megabytes of storage. Currently Gmail offers 7GB of free storage with competitors such as Hotmail offering 5GB of storage and Yahoo offering an unlimited amount. Gmail is popular with business users due to how quick, reliable and customisable it is. In addition to the experimental add ons that Google offers through Google Labs, there are a lot of 3rd party tools and services that help you enhance… -
Gaining Perspective: A Showcase of 3D Digital Renders
6 Feb 2012 | 12:59 amWith the design communities ever pressing pursuit of inspiration and the growing popularity of three dimensional digital renderings, we thought this was the perfect opportunity for these two paths to cross for Noupe’s readers. So we went out across the internet in search of some truly inspired pieces of art that have crossed into the third dimension to showcase for you here. Rendered to perfection by some wonderful digital artists. So take a look below at the 3D digital renders we have collected for you, and see some breathtaking results. The rich fullness the artists… -
Incredible Hand-Drawn Works (With a Digital Twist)
3 Feb 2012 | 1:00 amWithin the creative community there seems to be an ongoing divide between the realms of digital art, and traditional (non-digital) art. Often traditional art is viewed as somewhat archaic, conjuring images of the Mona Lisa or a Monet landscape. Whilst these masterpieces, and much of traditional art is of course pivotal to our conceptions of art and creativity, there still exists this divide in relation to the digital medium. The smooth gloss of a photo manipulation has nothing to do with a beautiful oil painting. Or does it…? Today I challenge the divide between old and… -
Fashion Forward: Showcase of Fashion and Editorial Photography
2 Feb 2012 | 1:00 amAs we have undoubtedly heard our entire lives, a picture speaks a thousand words. And while that may be true of most, there are those who seek to tell a bit of a story with their works. Editorial photography, and perhaps some would say to a lesser degree fashion photography, is an area where a lot of effort goes into creating a story out of the piece. Through the costuming and composition, these shots come to life and their stories are told to the masses. Below we have gathered a collection of fashion and editorial photography from some wonderfully talented shutterbug…
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Design Shack
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Design Inspiration: Martha\'s Darkroom
9 Feb 2012 | 4:00 amA simple logo that really works, I love the effortless representation of the lightbulb.The way the 'M' works as a filament is great, it's the little details that make logos work. This design was featured on the Thursday 9th of February 2012. It falls under the category of Logo, and has a layout style of Other. If you'd like, you can visit this site, or view all our other featured designs. -
Design Inspiration: Font Bird
9 Feb 2012 | 4:00 amA miscellaneous site that's designed to explore type on the web through the use of a 'Font Bird.'I like the simple nature of the design and, predictably, the use of typography. This design was featured on the Thursday 9th of February 2012. It falls under the category of Misc, and has a layout style of Other. If you'd like, you can visit this site, or view all our other featured designs. -
Design Inspiration: 16x16 Icons
9 Feb 2012 | 4:00 amA great set of concise but clear icons that could work in a wide variety of situations.I love the background colour, it really helps the icons to stand out. This design was featured on the Thursday 9th of February 2012. It falls under the category of Element, and has a layout style of Other. If you'd like, you can visit this site, or view all our other featured designs. -
Effortlessly Showcase Your Mockups to Clients With QwikVu
8 Feb 2012 | 10:00 pmIf you’re a front end designer, presenting clients with mockups can be tricky. Emailing files can be cumbersome and lead to unwanted questions about how to view the image properly, and many image sharing services aren’t ideal for viewing full-size website mockups in their proper context. Today we’re going to take a look at QwikVu, a web app that’s specifically built for designers who want to share web design mockups with clients. Is it the tool you’ve been looking for to make client presentations easier? Read on to find out. Like the article? Be sure to subscribe… -
Design Inspiration: Colour Picker
8 Feb 2012 | 4:00 amA great interface design for an iPhone app that takes a very different approach to the one taken by the majority.I like the focus on typography and texture, the custom buttons and unique styling help this app to stand out. This design was featured on the Wednesday 8th of February 2012. It falls under the category of iPhone App, and has a layout style of Other. If you'd like, you can visit this site, or view all our other featured designs.
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Nettuts+
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Using JavaScript’s Prototype with MVC
9 Feb 2012 | 12:01 pmIn this article, we will review the process of using JavaScript, from an MVC-based perspective, to manipulate the DOM. More specifically, we’ll engineer our JavaScript objects, their properties and methods, and their instantiations parallel to the intended behavior of our Views (what the user sees). Consider Your Views As Objects, Not As Pages At any point in the development of a web page, we are using a language that naturally promotes either class-based development or object-based development. In strongly-typed languages like Java and C#, we are usually writing our views in classes… -
Easy Script Loading with yepnope.js
8 Feb 2012 | 6:00 amOfficially released by Alex Sexton and Ralph Holzmann in late February of 2011, the yepnope.js resource loader features asynchronous, conditional loading and preloading of both JavaScript and CSS resources. This makes managing dependant, conditional code a breeze. March of 2011 This nifty resource loader, which is only 1.6KB minified and gzipped, is now bundled with Modernizer and is great for loading polyfills, preloading or “priming” the users cache, or as a simple asynchronous resources loader / filter! For those of you unfamiliar with polyfills, they are essentially plugins,… -
Turbocharge Your Website With Memcached
6 Feb 2012 | 9:49 amYour latest PHP/MySQL website is finally online. And it’s awesome. But it’s not as fast as you want it to be, because of the many SQL queries running every time a page is generated. And above that, you have the feeling it will not scale well under heavy loads. And you are most likely right. In this tutorial, we will see how you can greatly improve your website’s responsiveness, and help it scale to handle many simultaneous visitors, by implementing a cache layer between your code and your database. The good news is it is fairly easy, and can be done in a few minutes! -
JavaScript Testing From Scratch: New on Premium
5 Feb 2012 | 12:30 pmThis likely isn’t the first tutorial on testing that you’ve ever seen. But perhaps you’ve had your doubts about testing, and never took the time to read them. After all, it can seem like extra work for no reason. This tutorial (with screencasts) intends to change your views. We’re going to start at the very beginning: what is testing and why should you do it? Then, we’ll talk briefly about writing testable code, before actually, you know, doing some testing! Let’s get to it. Become a Premium member to read this tutorial/screencast, as well as hundreds of… -
Best of Tuts+ in January 2012
2 Feb 2012 | 7:37 amEach month, we bring together a selection of the best tutorials and articles from across the whole Tuts+ network. Whether you’d like to read the top posts from your favourite site, or would like to start learning something completely new, this is the best place to start! Psdtuts+ — Photoshop Tutorials Create a Pimped Out Truck Using Photoshop and Point and Shoot Photos Making modifications to your car or truck in Photoshop can be a lot of fun. In this tutorial we will demonstrate how to create a pimped out truck modification using photos taken with a simple point and shoot camera,…
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SmartBrief on Social Media
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Understanding the role of micro-copy in a brand's content strategy
9 Feb 2012 | 9:28 amWhen it comes to planning your brand's content strategy, pay special attention to the micro-copy -- wording on a website's in -More- -
Pinterest is found to be secretly cashing in on user links
9 Feb 2012 | 9:28 amPinterest is quietly adding affiliate tracking codes to the links shared by its users, allowing the social network to generat -More- -
Foursquare is getting more rewarding, CEO says
9 Feb 2012 | 9:28 amFoursquare is more than just a check-in service, says co-founder and CEO Dennis Crowley. -More- -
Facebook's IPO? There goes the neighborhood
9 Feb 2012 | 9:28 amFacebook's planned public offering is good news for Silicon Valley Realtors, who say they're expecting a surge in house sales -More- Social Media Content Manager LM&O Advertising -
Facebook seeks to attract investors from social media startups
9 Feb 2012 | 9:28 amFacebook is cozying up to social media startup investors with a program called fbStart. -More-
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@ProBlogger
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Is Perfectionism Stalling Your Productivity?
9 Feb 2012 | 12:04 pmWe’ve all been there … You sit down to write a post. You get the opening line down, but half-way through the second sentence, you go back to tweak the first. A bit further on, you decide to chop up the paragraphs you’ve done so far and rearrange them … but on second thought, is that really the better option? In two minds, you “finish” the post, then spend a half-hour writing and rewriting the “ideal” headline. Finally, happy(ish!) your cursor hovers over the Publish button … but you just can’t press it. You decide to give it some… -
6 Powerful Guest Post Tactics that No One’s Talking About
9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst… -
How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of…
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Scobleizer
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Hacker News vs. Google+
5 Feb 2012 | 10:20 amI might as well have titled this “Hacker News vs Marketers.” Or “Hacker News vs Bloggers.” Or “jerks vs nice people.” But I never participate in Hacker News for a few reasons and I just was faced with these reasons again when I read the responses there to my blog post yesterday. 1. Programmers often have an attitude of “I can code, you can’t, so I am defacto better than you.” This often comes out in Hacker News comments. 2. Programmers love to bash people anonymously and then, in real life, they will come begging for PR for their companies… -
It’s too late for Dave Winer and John Battelle to save the common web
4 Feb 2012 | 5:02 pmThe date was January 3, 2008. Facebook had kicked me off for running a script to try to save the common web. See, I worked with Plaxo to run a simple script. One that would have taken my contacts out of Facebook and put them back into the common web. The script did some very simple things: 1. It grabbed all my friends names. 2. It grabbed all their phone numbers. 3. It grabbed all their email addresses. 4. It gave me a simple CSV file with all that data so I could bring them back to Google, or Microsoft, or anywhere else I wanted to put them. Facebook’s answer was predictable. They shut… -
HTML 5 pushback in San Francisco? Best mobile app designers say yes
1 Feb 2012 | 3:39 pmThe new Path? The one that won a Crunchie last night for great design? It’s not done in HTML 5. This morning I saw something new coming soon from Storify. Not done in HTML 5. This morning I visited Foodspotting, which just shipped hot new apps on iOS, Android, and Blackberry. Not done in HTML 5. More and more I’m hearing that designers and developers are ignoring HTML 5, especially for the high end of apps. Why? Well, Path’s founders told me it just isn’t possible to build a great user interface, the way they did it in HTML 5. Storify’s founder told me it… -
Why Facebook will be worth a half trillion by 2015: the mobile and open graph revenue it’s leaving on the table
1 Feb 2012 | 2:48 pmLots of people think Facebook is overvalued, at about $100 billion (it just released their S1, announcing its IPO). But in talking with developers, like I did with Foodspotting’s founder, Alexa Andrzejewski, and in reading the S1 I see that Facebook has left most of the potential revenue on the table. That makes me think that the folks crying “overvalued” are nuts. Check that interview out, Foodspotting is one of the hottest San Francisco startups, aimed at people who are looking for better places to eat. Here it is from just this morning: See, Mark Zuckerberg is sandbagging… -
2012 brings a pause in the disruption
31 Jan 2012 | 4:58 pmOK, I’ve been talking with hundreds of geeks from around the world this year at three conferences, CES, DLD, and World Economic Forum. I’m seeing a trend that is worth talking about. What is it? We’re seeing the end of one of the most disruptive ages in human history. I believe that we’re seeing a pause in the disruption. More on that a little later. Just think about all the changes humans have been asked to adopt in the past eight years. Most of us, back then, didn’t carry mobile computers in our pockets. If we did use tablets, like I did, they were expensive,…
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Social Media Explorer
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Boosting the Content Quality on Your Blog or Website
9 Feb 2012 | 10:00 amEditor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications. When we talk about blogs and websites these days we often use phrases like “SEO,” “page rank,” and “web statistics.” We pay close attention to our click-throughs, our inbound links, and the way we incorporate advertisers. In short, we approach our sites from a marketing angle and take every opportunity we can to increase and maximize our exposure. Amidst all this positioning, many bloggers and site managers overlook the… -
In Social Media, The Fine Line Between Nimble And Fickle
9 Feb 2012 | 6:00 amA study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.” If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch. -
What Happened To Saying Something Nice?
8 Feb 2012 | 6:00 amSocial media has certainly given the power back to the consumer. But sometimes the consumer doesn’t do nice things with that power. While it could be a matter of perception (the overwhelming sentiment of most brands in online conversational analysis is positive), it certainly seems like the only time we take note of brand mentions online is when someone is whining or bitching about them. AT&T is one brand that gets unnecessarily beaten about its head and face a lot online. I’ve never quite understood this, perhaps because I’m A) Practical in nature and understand… -
Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
7 Feb 2012 | 6:00 amYou see it everywhere. Management teams and marketers desperately want to understand how social media is delivering to the bottom line. Marketers are getting tons of pressure from their management teams and are desperate for a way to prove their strategies are working. With so many chomping at the bit to get at true return on investment (ROI), how has it remained so elusive? Has social media become the marketing channel that we know we need to have, but can’t demonstrate why? What if Social Media ROI was really simple, but we let a bunch of excuses get in our way of measuring it? -
Empowering Your Employees With Social Media
6 Feb 2012 | 10:00 amEditor’s Note: This is a guest post by Emily Eldridge, Senior Vice President of Pure. It’s tempting to think that employees’ online discussions about your company should be curbed. Most company policies in the modern workplace exist to protect us from lawsuits – and to ostensibly protect employees from themselves. While it’s understandable to want control over our corporate image, this fear dimishes our employees’ ability to communicate. A stronger approach is to empower our staff to be brand advocates. Advocate for Your Employees Companies should decide whether their…
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Brian Solis
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Meet the Mother of All Processes
8 Feb 2012 | 10:32 amGuest post by John M. Bernard, author of the new book, Business at the Speed of Now, and Chairman and Founder of Mass Ingenuity. Imagine going to work in one of Henry Ford’s factories a century ago, proud that management referred to you a “hand” or a “hammer” or maybe even a “wrench.” The labels reflected Ford’s emphasis on automation and management’s view of laborers as mere cogs in the machine. Screw this nut onto that bolt; weld this strap to that frame; do it over and over and over again until your brain froze with boredom. Of course, management needed workers to get the… -
2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.
7 Feb 2012 | 10:10 amChris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may travel from small screen to larger screens across laptops, desktops and beyond. And along the way, we must now determine our role in this journey to provide information, shape decisions, and influence behavior. In Chris’ report, he reminds us that 2011… -
Season 2 Finale: How Yamaha invests in new customer experiences
3 Feb 2012 | 10:52 amThis is it…the Season Finale! And, what a way to end Season 2 of (R)evolution…. In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of Yamaha explore how an already successful business is exploring new opportunities to better define the customer experience before, during and after transactions. It comes down to workflow. Nowadays, it either works for you or works against you. Here,… -
Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)
2 Feb 2012 | 3:13 pmMy friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it’s across the board, but as you can see, there are waves that every device follows, except the desktop. Desktops are of course the devices that we can assume people use during work hours. As such, they are most heavily used on weekdays before noon. Interestingly enough, phone traffic peaks at about the same times, but not to similar effects. What’s also telling is that tablets… -
What’s Love Got to Do with It? The 3P’s of Identity
2 Feb 2012 | 6:16 amGuest post by Allison Cerra, author of Identity Shift With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other questions, Republican primary voters were asked which Republican presidential candidate is most likeable and which they would most trust with a nuclear weapon. While Newt Gingrich scored at the top of the heap in earning the trust vote, he scored only marginally well on the likeability scale. The topic was discussed on the network’s “Fox &…
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Dan Zarrella
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[Infographic] How to Get More Clicks on Twitter
24 Jan 2012 | 9:18 pmI’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. For the purposes of this data, I’ve calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link. Below is an infographic presenting some of my past findings as well as some entirely new data I’ve found about… -
[Infographic] What are the Best Times to Blog?
22 Jan 2012 | 10:54 pmOne of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now. In it, I present data I’ve collected over three years about the effect timing has on a variety of online marketing activities, including blogging. Below is an infographic that represents a collection of the three most important stats I have about when to publish blog posts. In the webinar, I also make the point that my results are based on huge aggregates of thousands, millions, or even in some cases,… -
[Infographic] The 2012 Republican Candidates by the Twitter Numbers
17 Jan 2012 | 9:59 pmI’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again. This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions, but I also looked at a few of my favorite, deeper metrics: retweets-per-follower, link-percentage and reply-percentage. I also looked at Twitter “penetration” in two upcoming primary states: South Carolina and Florida. Notice anything that surprises you in… -
[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks
16 Jan 2012 | 11:44 pmOne of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times. It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets,… -
[New Data] What Percentage of your Tweets Should be Links or Replies
10 Jan 2012 | 9:25 pmIf you like myth busting social media data like this, be sure to buy my newest book, Zarrella’s Hierarchy of Contagiousness. One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on the broadcast side, and most of the data I’ve analyzed seems to back me up. Just yesterday, I started a little informal Twitter poll and found that respondents were pretty evenly split between broadcasting and conversation. This time, I looked at more than 100k…
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Social Business Advisor: Social CRM and Enterprise 2.0
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Do Organizations Need a Chief Collaboration Officer?
8 Feb 2012 | 4:06 pmMore organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? In 2010 Morten Hansen and Scott… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 4: Financial Impact, Future Changes, and Lessons Learned
6 Feb 2012 | 12:08 amThis is the fourth and final post in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers, part 2 on Organizational and Culture shifts, and part 3 on Technology Adoption and Operational Impact. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 3: Technology Adoption and Operational Impact
3 Feb 2012 | 12:08 amThis is the third in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers and part 2 on organizational and culture shifts. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 2: Culture and Organizational Structure Shifts
1 Feb 2012 | 12:08 amThe first part of this case study on the Glaser Foundation discussing business can be found here. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over 1,500 in 2011. This was due in part to increased funding from new global health initiatives, such as the… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 1: Business Drivers
30 Jan 2012 | 12:08 amThis is the first in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over…
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SocialTimes.com
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A Fully Baked Idea: Foodie, the Social Network for Food Lovers
9 Feb 2012 | 7:50 amFoodie, just recently launched by Glam Media, is sometimes called a food social network. But unless my Mahi-Mahi is looking to post pictures of its trip to the coral reef online, a network dedicated to food won’t take off. Foodie is actually a social network dedicated to food lovers, and I took a look at it over the last few days to see whether it’s fully baked. continued… New Career Opportunities Daily: The best jobs in media. -
How Schools Are Using Social Media [Infographic]
9 Feb 2012 | 6:57 am84% of colleges and universities now use Twitter to reach out to their students — that’s up from 0% in 2008-2009. With LinkedIn, it went from 0% to 47% in the last two years. There’s no doubt that social media is affecting the way schools reach out to students, and you can bet that students today have a different relationship with their institution than they had just a few years ago. continued… New Career Opportunities Daily: The best jobs in media. -
Social Games and Gamification: What’s the Difference?
9 Feb 2012 | 5:37 amhis is a guest post by Keith Smith, CEO and Co-Founder of BigDoor Often the terms “social games” and “gamification” are used interchangeably, but in actuality they’re very different animals. While it’s true that gamification borrows its game mechanics from social gaming, there are many real-world situations where it makes more sense to apply gamification instead of building an entire game. First, let’s take a look at a definition of each concept: Social games are built on a social media platform like Facebook or Google+. Casual in nature, they can be picked up or dropped at a… -
Blip Raises $12M For Indie Online Video
9 Feb 2012 | 4:55 amOriginal web series destination site Blip has just closed a $12 million financing round, raising $6 million from existing partners including Canaan Partners and Bain Capital Ventures, along with $6 million of debt from Silicon Valley Bank. According to MediaPost, “Blip now plans to develop new tools and services for independent online producers; invest further in advertising and distribution platforms; and foster more syndication relationships.” continued… New Career Opportunities Daily: The best jobs in media. -
“OMG I Have To Tweet This” & Other Sh** A Social Media Manager Says
9 Feb 2012 | 2:51 amOver the past couple months a brand new meme has taken over YouTube (and the world!)—the hilarious ‘Sh** Girls Say’ web series has spawned a deluge of copycats, from ‘Sh** Gay Guys Say’ to ‘Sh** White Girls Say…To Black Girls’, ‘Shit Single Girls Say’ and more. And in recent weeks the tech savvy have gotten in on the fun with ‘Sh** VCs Say’, ‘Sh** Silicon Valley Says’ and now, ‘Sh** a Social Media Community Manager Says.’ continued… New Career Opportunities Daily: The best jobs in media.
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Chris Pirillo
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What’s Your Price for Privacy?
8 Feb 2012 | 4:28 pmEveryone’s got a price! Admit it. If Google offered you a certain dollar (or pound or euro or peso or whatever) amount to install a program that would track your Web surfing habits and other personal Internet traffic data to make it available to various advertisers, you’d do it. Some of... Read the full article on http://chris.pirillo.com/ -
Google Me All Night Long or Bing Me (But Don’t You Dare iTouch Me)!
7 Feb 2012 | 4:35 pmThere’s no such thing as an iTouch (at least not as a device that’s made by Apple or for family friendly purposes, I’m guessing)! For that matter, there’s no such thing as an iPod Touch. iPod touch (note the lowercase “t”) is the official Apple designation for... Read the full article on http://chris.pirillo.com/ -
LEGO Bells, Batman Smells, Catwoman Laid An Egg
6 Feb 2012 | 4:42 pmHey, look here! I’ve got LEGO superheroes. I’ve got LEGO supervillains. When the lights go out, all bets are off as to what I’m going to find when I return to the home office the next day after a full night of rest. Or, in my case, a few hours of rest. Insomnia is a [...] Read the full article on http://chris.pirillo.com/ -
A Locker Full of Gnomies
3 Feb 2012 | 4:29 pmFridays are always fun around LockerGnome World Headquarters. It closes off a week of steady TLDRs (and gives me a chance to recharge my batteries so we can do it all again next week), and Diana and I usually have our date night. This week, my parents are still in town, and my Dad was [...] Read the full article on http://chris.pirillo.com/ -
Would You Vote Through Social Media?
2 Feb 2012 | 4:13 pmSo it’s an election year, and it’s always fun to imagine ways we could use technology to move the democratic process along — at least beyond how we used it last time around. By the next one (provided the end-of-the-world nuts aren’t correct about this year’s dire... Read the full article on http://chris.pirillo.com/
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ComMetrics: on infographics, social media measurement, best practice
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Facebook: Why is nobody listening?
4 Feb 2012 | 11:32 pmUpdate 2012-02-08 – this original blog post has been cross-posted on “socialmediatoday – the world’s best thinkers on social media,” as well as “SmartData Collective – the world’s best thinkers on business intelligence and analytics.” Summary One headline this week read, Procter & Gamble would lay off 1,600 after discovering that advertising on Facebook is free. But how many of your 2000 fans bother to take part in the conversation? Less than half a percent. Learn from Red Bull, Coca-Cola and Nike! Or maybe NOT. I just got back from… -
Storied infographics: Why do they fail?
29 Jan 2012 | 12:20 amSummary Infographics can be educational, humorous, controversial, or newsworthy. Not every infographic should tell a story, or needs to. But sometimes it should. Why? Because it can help promote a cause or point of view, and motivate readers to action. Infographics are increasingly popular but more often than not it is a matter of lies, infographics, and unverified numbers. However, even if numbers can be verified and the infographic tells you more than 1,000 words, you need a good story to go with it. As this guest post by Karen Dietz explains, one method to improve the impact of your… -
Luxury brands: Does sin-free equal failure?
22 Jan 2012 | 3:18 pmSummary Bentley, Bugatti, Chloé, Hermès and Vertu are masters in best-of-both-worlds marketing. We outline how to have your cake and eat it, too. Who does not love sin-free seduction that allows someone to consume luxury goods without guilt, since part of the purchase price is donated to charity. The parvenus (from the Latin perveniō, meaning arrive or reach) – those affluent people who crave status – may use Vuitton’s distinctive LV monogram, since the more subtle details of a Hermès bag’s price tag may not be recognized by all. What sets these luxury brands apart is… -
What satisfies your customer?
14 Jan 2012 | 11:13 pmSummary Have you joined HSBC and IBM in using sentiment analysis? We discuss people’s 4 biggest mistakes. Some time ago, I posted Sentiment analysis for online content: Honest?, and moderated a discussion about it in our Xing Social Media Monitoring group. This is another update in our 2012 marketing trend series. 1. Mother tongue – what mother tongue? The biggest challenge for marketers is that people’s mother tongue is increasingly something other than the locally spoken language, and people also increasingly learn English as a second or third language to facilitate… -
Commercials: What ROI?
8 Jan 2012 | 9:37 pmSummary 60 years ago some thought TV commercials were a waste of time and money. Is history repeating itself with social media? I know comparing commercials to social media is not apples to apples but it’s close enough for my purposes. Flash forward to 2011: with over 300 million Twitter users, it offers an even bigger audience than TV did back in the day. So why isn’t everyone advertising on social media? The reasons range from lack of staff or time to lack of analysis or return on investment (ROI). This guest post by Carly Gentry addresses the social media advertising issue and…
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Social Media Clubhouse
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When Objects Go Social
9 Feb 2012 | 4:00 amObjects now become kind of chatterbox and the world shifts as an huge connected information system” Yes we must now consider objects as a real part of social movement, even if social genuinely means « interaction between two human beings », they can enter the game of socialization…How far, when, for which uses/features? Future will tell… 2020: 20 Billions of connected objets; which ones, which services behind and for which uses? What might we face in organizations, skills, value chains and industries? read more -
Deep Lessons About Shallow Conclusions
8 Feb 2012 | 5:00 amTo my great chagrin, I find I am as guilty as anyone of drawing shallow conclusions about the role and value or social media in a marketing plan. I read this article in Ad Age about an Australian study whose research proved that no more than 1% of fans actually engage with brands on Facebook. In other words, fans may "like" your page, but it's pretty meaningless, because they don't talk about you. So, I concluded, why spend a lot of time on Facebook, especially if you are a small business with limited resources. And I wrote that on Google+, home of the serious conversation. read more -
The Evolution of Super Bowl Advertising
7 Feb 2012 | 5:00 amEveryone loves the Super Bowl. Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best. But you probably noticed that Super Bowl XLVI was a little different from its predecessors. Social media helped brands change the rules of Super Bowl ads. On average, a 30 second spot during the game of the year put a company back about $3.5 million so it makes sense that they would want to get as much value as possible from this enormous expense. This year, brands came up with creative tactics to get plenty of bang for their buck(s). -
Three Creative Ways of Using Google+ Hangouts
6 Feb 2012 | 5:00 amThere are so many shiny new toys in the social media sphere…sometimes we can’t keep up. Google has a tendency to test out new ideas (remember Google Buzz?) and this time around they have spun out Google Plus Hangouts. It’s an opportunity for individuals or businesses to utilize this virtual “hangout” to communicate with others in their community or business via video. The only disadvantage that appears right away is the restriction of 10 people per hangout. However, when it comes to meetings and having the chance to build a deeper relationship among community members sometimes fewer… -
Social Media Clubhouse Newsletter (01/3/12)
3 Feb 2012 | 11:01 amFEBRUARY BOOK CLUB: THE SOCIAL MEDIA STRATEGIST We're proud to feature great titles in 2012 with monthly reviews and complimentary webinars hosting some of the social media industry's most innovative authors. We received a lot of great feedback last year and want to thank you for supporting the Book Club, our publishing partners and the authors. read more
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Socialmedia.biz
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Taste everything well before serving up your social media offerings
8 Feb 2012 | 5:09 amIf you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste? I volunteer as sous chef at a Washington, DC, homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam's Kitchen treats everyone who dines there as respected and honored guests. I have learned a lot… -
TaskRabbit: Crowdsourcing comes to your neighborhood
6 Feb 2012 | 5:11 amA mobile marketplace for getting stuff done from JD Lasica on Vimeo. Start-up offers location-aware marketplace for getting stuff done One of my favorite new iPhone apps and online services is TaskRabbit, a platform that allows people to hire other people to complete tasks in their own towns or neighborhoods. The concept is drop-dead simple but difficult to pull off. Founder Leah Busque says TaskRabbit lets folks "outsource small jobs and tasks to other people in their neighborhood" — say, if you need dry cleaning or groceries picked up, house cleaning or yard work done, Ikea… -
Why you should care about the mobile Web
3 Feb 2012 | 5:22 amImage by BigStock Photo Ready or not, the mobile revolution is upon us! There is a lot of hype out there about how many people own mobile devices and how much time people spend on them. Over the past two years, I've been charting and chronicling the rise of the mobile Web and the changes that it is unleashing on American society. Let's look at some overall numbers: Today there are 5.3 billion mobile device subscribers in the world. There will be nearly as many mobile devices as there are people in the world by 2015. There are 48 million people in the world who have mobile phones, even… -
Social media, tech & marketing events: February
1 Feb 2012 | 6:02 amThe Social Enterprise Conference will be held Feb. 25-26 at Harvard. Guide to events & conferences for the coming month Who would have guessed that February has become one of the busiest months of the year for social media, technology and marketing conferences? Look at the list of conferences below, which run the gamut from Women 2.0 Pitch to Vator Splash to Lift, Strata, TED, SMX West, Wisdom 2.0, the first SOBCon Europe and the year's first Social Media Strategies Summit. And don't forget Social Media Week, the multi-city global conference running Feb. 13-17. For the full year,… -
Can PR leave behind magical thinking for science?
1 Feb 2012 | 5:00 amDon’t let your social media hypothesis dictate your conclusion While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret? Is your social media marketing campaign relying too much on…
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GigaOM
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Google Drive already referenced in Google Docs code
9 Feb 2012 | 12:45 pmGoogle is close to rolling out its cloud storage product, according to a report by The Wall Street Journal, which stated that the offering is “expected to launch in the coming weeks or months.” The actual launch could happen rather sooner than later, judging from some references to the product that have shown up in the HTML code of Google Docs. The code, which can be viewed with any browser, shows a button labeled “Add to My Drive,” but the button itself is currently not visible to end users within Google Docs. Notable about this is the capitalization of “My Drive” — The… -
Cloudscaling wants to make OpenStack webscale
9 Feb 2012 | 12:33 pmCloud computing consultancy Cloudscaling is realigning its business around the open-source OpenStack framework, and it has a message for the world: If you want to use open-source software but operate like Amazon Web Services, we’re your man. The company, which has helped build public clouds for the likes of Korea Telecom and Internap, is putting its consulting muscle behind a new OpenStack-based software platform that is built with webscale in mind. For the uninitiated, OpenStack is a set of open-source cloud-computing building blocks currently being developed and used by a large number… -
SpeakToIt: A personal assistant for older iPhones, iPads
9 Feb 2012 | 12:31 pmSiri may be both the best and the worst feature Apple has rolled out for iOS yet. On the one hand, the beta product is fun and helpful. On the other hand, the software is exclusive to the iPhone 4S; iPads, iPod touches and older iPhones need not apply. The situation provides an opportunity for developers on non-Siri devices, and SpeakToIt Assistant, found in the iTunes App Store, is one of these. What can SpeakToIt Assistant do? I spent some time with SpeakToIt on both an old iPhone 3GS and my iPad 2 earlier today, and while it’s somewhat limited compared to Siri — more on that… -
If 2 GB is excessive, why is AT&T selling 3-GB mobile data plans?
9 Feb 2012 | 12:21 pmWhen AT&T first implemented its throttling policies on unlimited mobile data plans last fall, it justified the move by claiming it had to limit the “extraordinary” consumption of a few greedy smartphone customers. We’re starting now to get a glimpse of what AT&T means by extraordinary. It’s only 2 GB – a full gigabyte less than it sells its newest customers under its most-common data plan. Over the weekend, blogger John Cozen posted a recent e-mail exchange with AT&T about why his smartphone data connection was slowed down after he breached 2.1 GB in his last billing… -
What are Boxee’s upcoming mystery products?
9 Feb 2012 | 11:17 amBoxee’s spat with cable companies over their desire to encrypt basic cable programming got a lot of press this week, but one interesting detail hasn’t been reported yet: A publicly available copy of Boxee’s most recent filing with the FCC (PDF) contains large sections of blacked-out content. An accompanying letter (PDF) describes that this measure was necessary to conceal “confidential commercial information regarding Boxee’s business plan, technology and product pipeline.” The folks at the FCC obviously got the unredacted filing, but the rest of us are left wondering,…
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Danny Brown | Social Media Marketing Blog
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It Isn’t Always the Brands to Blame for Social Media Screw Ups
9 Feb 2012 | 8:49 amIf you follow any brand news in social media, you’re probably aware of the criticism Toyota has been receiving over its Superbowl Twitter campaign. If you haven’t heard about it, Toyota wanted to promote its new Camry range, so it started numerous Twitter accounts to send tweets to people about the car. Now, there’s no doubt that having multiple accounts sending out random messages into hashtag conversations is spam. Heck, I’ve written about that here before, and it’s always a big no-no in any of our campaigns at Jugnoo. It’s pre-Permission Marketing at… -
Something Old, Something New, Something Blue
6 Feb 2012 | 9:04 amHey there! So I really wanted to add the Something Borrowed option too, but couldn’t think of anything, so the three in the title will have to do. So… It’s been a little quiet here last week, since Kevin Green’s great guest post about LinkedIn (and if you haven’t read it yet, you’re missing a great ongoing discussion in the comments). But there’s a good reason for that, which is where the Something New and Something Old part comes in. And yes, I’m the something old part in the image at the start of this post… Last Thursday, February 2nd at… -
If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?
30 Jan 2012 | 3:31 pmThis is a guest post by Kevin Green. Would anyone be really upset if LinkedIn’s .com destination up and disappeared tomorrow? It’s safe to assume that recruiters scouring the site for new talent and current shareholders would be pretty peeved, even if the stock (LNKD) is trading at half price from the IPO. But how would the lack of an online destination really impact everyday users? Users that are tethered to their mobile phones and enamored by the promise of applications, innovation and integration? Of the top 10 most trafficked social networking sites, LinkedIn is a bit of an… -
Because We Never Failed
28 Jan 2012 | 7:45 pmAs children, we have unbridled aspirations. We dream to be astronauts. We dream to be explorers. We dream to be princesses. We dream to be the world’s greatest sports star. We dream. Looking back at our childhood dreams, we rarely feel we failed because we didn’t become the astronaut. Or marry the prince. Or found new lands. Or had stadiums cheering our name. Instead, we look back and remember a time when dreams had no limits, and anything was possible, even if (in reality) it never was. Yet we never use the fail word. Because, in truth, we never failed. Just because something… -
Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
26 Jan 2012 | 12:52 pmI’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to fly to get there, so there are a few processes you need to go through before, during and after: Buying your ticket. Driving to the airport. In-flight activities. Hotel or accommodation when you land. Rental car. These are just the basics – I’m…
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Social News Watch
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What’s Up with Bloggers?
29 Jan 2012 | 9:01 pmSource: visual.ly via J.D. on Pinterest -
StumbleBait
25 Aug 2011 | 6:52 amThis comprehensive guide is as true as can be. What does it take to be successful on StumbleUpon? Pictures. That’s it. -
Social Business and How it is Used Today
8 Aug 2011 | 3:03 pmIf there’s anything we’ve learned about social media over the last few years, it’s that most businesses aren’t doing it right, but those who “get it” are hitting home runs. There’s no other way to say it. This infographic by our friends at GetSatisfaction brings it into perspective nicely for us. Click to enlarge. Via: Automotive Internet Marketing and Automotive Social Networks -
Social Media as a Business Communication Tool
7 Aug 2011 | 2:01 pmBetween Google+ and every other social network created this year, the choices have expanded dramatically for businesses to be able to communicate with their customers and clients. Email is still valid and probably will be for a while despite challenges facing the medium, but social media is the one that’s on the rise. We can assume that most businesses should focus their efforts on the big 5 – Facebook, Twitter, LinkedIn, Google+, and blogs – and as a result this infographic below by our friends at SocialCast does a nice job of breaking it down for us. Click to enlarge. -
What is Facebook Selling?
24 Jul 2011 | 4:56 pmVia: Soshable
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Wired Top Stories
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Built to Last
9 Feb 2012 | 12:56 pmMotorola's newest Droid Razr is just like its predecessor in almost every way -- except for the addition of a positively huge battery. -
R.I.P. 'Laney,' The Dog Who Inspired the Military's Robot Pooches
9 Feb 2012 | 12:53 pmBefore there was the BigDog ? the Pentagon's remarkably lifelike four-legged robot ? there was a German short-haired pointer named Laney. The brown-speckled pooch inspired one of the military's most bizarre and captivating technology projects, its gallops and marches witnessed by millions on YouTube. This week, word spread among the small circle of Defense Department researchers who knew Laney that she had passed away. She was 12 years old. -
A Texas Jury Now Deliberating Who, if Anyone, Owns the Web
9 Feb 2012 | 12:25 pmThe fate of the openness of the interactive web is now in the hands of a jury in Texas, weighing testimony from the Web's early pioneers about the validity of a patent claim on features such as embedded video. A loss means that nearly every major U.S. website could owe thousands to millions of dollars to an obscure patent-licensing company based in a small-town in Texas. -
FCC Teardown Reveals Lytro Camera Secrets
9 Feb 2012 | 12:06 pmThe amazing Lytro camera was recently torn down by the FCC, which revealed its processor, sensor, and other innards. The teardown also sheds light on what sort of features we could expect from Lytro in the future. -
Origami Robots Run Only on Air
9 Feb 2012 | 11:38 amPowered by nothing more than puffs of air, robots molded from paper and silicone rubber can bend, twist, grip and even lift more than 100 times their weight.
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Pogue's Posts
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The Dilemma of Cheap Electronics
9 Feb 2012 | 11:37 amIf consumers want cellphones and other gadgets to be made under decent working conditions, they will also have to reckon with higher prices. -
Things That Were Once Amazing
2 Feb 2012 | 11:04 amDavid Pogue is amazed that people are still amazed at children's tech prowess. It's too bad there's no List of Things That Were Once Amazing, but Are Really Kind of Old News at This Point, he says. It would be a handy clip-and-save document that you could review, perhaps to avoid unwittingly embarrassing yourself at the next cocktail party. -
Look, Ma, No Hands! Operating a Laptop With Eyes Only
26 Jan 2012 | 10:43 amTobii, a Swedish company, is demonstrating eye-tracking software that really rocked my world. Imagine reading a Web page or Word document on the screen and the page scrolls automatically, gracefully and effortlessly as you proceed through the article. The system knows where your eyes are and how fast you're going. -
A New G-Shock Watch Awaits a New Bluetooth
24 Jan 2012 | 5:57 amCasio's G-Shock GB6900 watch uses a new, low-power Bluetooth chip called Bluetooth Smart (or Bluetooth 4.0) to do amazing things with a PC or smartphone. Butt the watch doesn't work unless your phone also has Bluetooth 4.0 - and right now, only a couple of them do. -
Put Down the Pitchforks on SOPA
19 Jan 2012 | 9:50 amNot enough people have acknowledged that the opposition was arguing two totally different points - the "you're going about it the wrong way" group and the "we want our illegal movies!" group. In the new world of Internet versus government, the system worked. The people spoke, government listened, and that's good. But let us do it responsibly, people. Both sides have an obligation to do the right thing.
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Technologizer
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Is Kodak Smartly Exiting a Dying Business?
9 Feb 2012 | 10:40 amI’m part of the problem: I never owned a Kodak digital camera. In fact, I’m not sure if I ever owned a Kodak camera–not counting disposable ones–period. Still, my instinct upon hearing that Kodak is going to stop making digital cameras (along with video cameras and digital picture frames) was to take the loss personally. Kodak says it wants to license its legendary name to other manufacturers–as Polaroid, Sylvania, and other companies do–but it’s not going to be the same. Kodak’s decision obviously relates to its recent bankruptcy. It would… -
iPad 3, Coming About When You Expected It?
9 Feb 2012 | 10:00 amAllThingsD’s John Paczkowski, usually not a spreader of wild rumor, says that Apple will announce the iPad 3 in the first week of March and release it shortly thereafter: As for the next-generation iPad itself, sources say it will be pretty much what we’ve been led to expect by the innumerable reports leading up to its release: A device similar in form factor to the iPad 2, but running a much faster chip, sporting an improved graphics processing unit, and featuring a 2048×1536 Retina Display — or something close to it. -
Path: We’re Sorry and We Have a Fix
8 Feb 2012 | 12:58 pmDave Morin, the cofounder and CEO of Path, has blogged an apology and an update concerning the discovery that the company’s social networking app was uploading users’ address books without permission: We believe you should have control when it comes to sharing your personal information. We also believe that actions speak louder than words. So, as a clear signal of our commitment to your privacy, we’ve deleted the entire collection of user uploaded contact information from our servers. Your trust matters to us and we want you to feel completely in control of your information… -
So When Does Amazon Prime Instant Video Take on Nextflix Directly?
8 Feb 2012 | 10:58 amGood news for Amazon Prime members: Amazon.com has signed a deal with Viacom that gives its Amazon Prime Instant Video service access to a lot more stuff–from Jersey Shore to Dora the Explorer. It now offers more than 15,000 streaming videos to Prime members at no additional charge. Netflix seems to be shy about disclosing the number of streaming videos it has–its FAQ just says “thousands”–but Roku’s site says it’s “over 20,000″ and I’ve also seen a figure of 25,000 quoted. In either case, Amazon Prime, which started out a year ago… -
Everything You Need to Know About Sony’s PlayStation Vita Launch
8 Feb 2012 | 8:09 amWe’re just a few weeks out from Sony’s U.S. PlayStation Vita launch, so now’s a great time to review what it is, how it works, what it’ll cost, what’s under the hood and what you’ll probably need to buy a la carte. Ready, set… What’s a ‘PS Vita’? A device formerly known as NGP, or “Next Generation Portable.” Sony announced this successor to its PlayStation Portable dedicated gaming handheld on January 27, 2011 (it had been rumored for months) with that unsightly codename. Six months later at E3 2011, the company revealed the device’s much smoother name would be…
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Techmeme
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GPS air traffic navigation system would be crippled by LightSquared network, Congress is told (Jon Brodkin/Ars Technica)
9 Feb 2012 | 1:45 pmJon Brodkin / Ars Technica: GPS air traffic navigation system would be crippled by LightSquared network, Congress is told — Airline industry representatives and a US transportation official told members of Congress yesterday that LightSquared's planned 4G LTE network would interfere with a GPS-based navigation system … -
Google Developing Home Entertainment System (Amir Efrati/Wall Street Journal)
9 Feb 2012 | 1:25 pmAmir Efrati / Wall Street Journal: Google Developing Home Entertainment System — Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand, according to people briefed on the company's plans. — The effort marks the Internet company's … -
Twitter SMS: Now available for satellite providers (Twitter Blog)
9 Feb 2012 | 1:25 pmTwitter Blog: Twitter SMS: Now available for satellite providers — Twitter began as an SMS service. Today, we continue to build out SMS capability because we recognize the importance and value of making our service available to every person on the planet. No matter what device people use … -
LinkedIn Just Hit 150 Million Registered Users (Matt Lynley/Business Insider)
9 Feb 2012 | 1:15 pmMatt Lynley / Business Insider: LinkedIn Just Hit 150 Million Registered Users — LinkedIn now has more than 150 million registered users, the company announced today. — Around 6.1 million LinkedIn members live in New York — more than any other state — and more than 5 million of them are based in the city, according to the company. -
LinkedIn Beats The Street, Q4 Revenue Up 105 Percent To $167.7M (Leena Rao/TechCrunch)
9 Feb 2012 | 1:15 pmLeena Rao / TechCrunch: LinkedIn Beats The Street, Q4 Revenue Up 105 Percent To $167.7M — Professional social network LinkedIn just reported stronger than expected fourth quarter 2011 earnings today. Earnings came in at $0.12 per share. Revenue for the fourth quarter was $167.7 million, an increase of 105% compared …
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Ars Technica
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Labor group: Apple has comparatively decent record in China, but could do more
9 Feb 2012 | 1:49 pmFair labor activists across the globe are continuing to pressure Apple to do more to improve working conditions and labor standards in China. Despite Apple's efforts to make its suppliers adhere to its own supplier "code of conduct," activists in the US and China believe Apple could use just a small portion of its massive profits to make meaningful change. Factories in China pump out hundreds of thousands of iPhones, iPads, and Macs annually—indeed, China is responsible for manufacturing a vast majority of consumer electronics and other products sold here in the US. Stories of poor… -
Google building "home entertainment system" for wireless music streaming
9 Feb 2012 | 1:35 pmGoogle is building a "home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand," according to a report today in the Wall Street Journal. While the move has not been confirmed by Google, it would build upon the Google Music streaming service and music store. It would also likely integrate with Android—the Journal describes it in one paragraph as the "Google Android entertainment system," and says it is being developed by Google's Android unit for unveiling later this year. The system "would let people download digital… -
Windows 8 on ARM: the desktop is there, so's Office, but not much more
9 Feb 2012 | 1:25 pmEnding months of speculation on the matter, Microsoft has revealed that Windows 8 will indeed contain a desktop—and that desktop versions of Word, Excel, PowerPoint and OneNote will all be pre-installed. Microsoft insists that the desktop holds real value, and that it makes Windows less valuable to users if it was missing (a view we're sympathetic to). To that end, Windows 8 on ARM ("WOA") will have a desktop, with a taskbar, that includes Explorer, most of the current desktop utilities that ship with Windows (though not all, and Microsoft hasn't said what won't be included), and… -
Windows 8 on ARM: building a common Windows platform
9 Feb 2012 | 12:34 pmMicrosoft has started to talk in detail about Windows on ARM: what it will do, what it won't do, and how it has been put together in its latest post on its Building Windows 8 blog. The focus of the lengthy post is the work Microsoft has done to bring Windows to ARM: building a common ARM platform that works the same way, whether using a processor from NVIDIA, Texas Instruments, or Qualcomm. This was a substantial undertaking: unlike desktop PCs, ARM systems are all wildly different. Windows on ARM, or "WOA" as Microsoft is calling it, is substantially identical to Windows on x86/x64. The… -
Arcade game luminaries see parallels in today's social, mobile games
9 Feb 2012 | 12:24 pmIf there's anyone who can make sense of the recent, meteoric rise of mobile and social games, it's probably the people behind the golden age of arcade gaming in the early '80s. Just such a group drew a lot of parallels between the two gaming eras at a DICE session today, while also offering some cautionary warnings about following in the arcade's footsteps. Read the comments on this post
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Techdirt.
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Major Label-Owned Vevo Caught Publicly Streaming NFL Game Off Of 'Rogue Site'
9 Feb 2012 | 12:55 pmWhere's ICE when you need them? For a while now, ICE has been making the case that sites that merely link to streaming content -- especially sports content -- are the most evil kinds of criminals around. It's why they're trying to extradite Richard O'Dwyer from the UK to have him face criminal charges. It's why they recently arrested Yonjo Quiroa, who will soon be tried on criminal charges as well. Both ran sites that linked to streams of TV content, including sports content. So clearly, this is serious, criminal business. In fact, if you believe the propaganda from the RIAA, these sites… -
Tim Berners-Lee In Court To Try To Prevent Patent Troll Eolas From Patenting Key Web Concepts
9 Feb 2012 | 11:58 amRemember Eolas? We've written about this infamous patent troll many times, mostly focusing on its big patent fight with Microsoft over the idea of browser plugins -- a case it eventually settled. In 2009, however, Eolas came back and basically sued the web, claiming that all sorts of very basic web technologies were, in fact, infringing on a brand new, ridiculously broad patent (built on the earlier patent), 7,599,985. However, that case has finally gone to trial, and Wired has sent Joe Mullin -- hands down the best reporter on all things concerning patents -- to cover the case. His initial… -
Open Offer To Chris Dodd & Cary Sherman: Meet The Internet Online And In The Open
9 Feb 2012 | 10:49 amWe've covered how the RIAA's Cary Sherman and the MPAA's Chris Dodd have both taken the strategy of first slamming everyone who took part in the internet protests against SOPA/PIPA as somehow being misinformed corporate pawns... but then concluding by expressing a desire to "meet" to discuss solutions. The problem, of course, is that both of them still think that it was Google that killed SOPA/PIPA, and so their idea of a "meeting" is to get Google into a back room and to "negotiate a deal." But, as many people have been pointing out, that isn't going to cut it. So let's make a clear offer to… -
Beware Of Those Who Claim They're 'Saving The Culture Business' When They're Really Protecting Those Who Strip Artists Of Rights
9 Feb 2012 | 9:47 amWe've talked a few times about the ridiculously unsupported and unsupportable claim by Robert Levine that the "tech industry" (by which he means "Google") is somehow destroying culture by "free riding" on content. There are so many things wrong with this argument that it would take an entire book to debunk them one by one. But, as we've recently shown, the culture business isn't dying at all -- instead, it's been growing quite nicely over the past decade. So what's going on? Lateef Mtima, from the Institute for Intellectual Property and Social Justice at Howard University does a nice job… -
If The Internet Is Treated Just Like The Offline World, We'd Never Have Ridiculous Laws Like SOPA/PIPA
9 Feb 2012 | 8:43 amOne of the key talking points from the SOPA/PIPA supporters was this ridiculous claim that the internet shouldn't be "lawless." That was a laughable line, considering just how many laws have been passed already that directly impact the internet -- including many copyright laws specifically. For example the DMCA, the No Electronic Theft Act and the PRO-IP bills all directly were about regulating the internet concerning copyright laws. So to pretend that the internet is "lawless" is just ridiculous. A close second was to compare the internet to "the real world" (ignoring that the internet is…
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The Official Google Blog
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Congratulations to Amit Singhal on his election to NAE
9 Feb 2012 | 12:06 pmThis morning, the National Academy of Engineering (NAE) announced the election of 66 new members, including our very own Amit Singhal, Google Fellow and lead on Google Search. Amit joins a list of nine of us Googlers who have previously been recognized by the NAE: Sergey Brin, Vint Cerf, Jeff Dean, Sanjay Ghemawat, Larry Page, Eric Schmidt, Dick Sites, Ken Thompson and myself. Election to the NAE is among the highest professional distinctions accorded to an engineer. The Academy recognized Amit for his contributions to information retrieval and search, where Amit has creatively applied and… -
Going gothic with bestselling author Anne Rice
8 Feb 2012 | 9:00 amBestselling Southern American author Anne Rice is coming to Google headquarters to discuss her latest book, The Wolf Gift, on Friday, February 24 at 10am PT. One of the most popular authors of contemporary fiction, Rice has bewitched readers with her vampire chronicles, tales of the Mayfair Witches and other metaphysical gothic fiction for more than thirty years. Submit your question online between now and Feb 23 at midnight PT, and it could be asked during the Interview with the Vampire—we mean, the interview with Anne Rice. To watch the live broadcast, tune in to the Authors@Google… -
Introducing Chrome for Android
7 Feb 2012 | 9:40 amIn 2008, we launched Google Chrome to help make the web better. We’re excited that millions of people around the world use Chrome as their primary browser and we want to keep improving that experience. Today, we're introducing Chrome for Android Beta, which brings many of the things you’ve come to love about Chrome to your Android 4.0 Ice Cream Sandwich phone or tablet. Like the desktop version, Chrome for Android Beta is focused on speed and simplicity, but it also features seamless sign-in and sync so you can take your personalized web browsing experience with you wherever you go,… -
What’s your X? Amplifying technology moonshots
6 Feb 2012 | 6:10 pmLast week, we ran an experiment. We hosted a gathering, called “Solve for X,” for experienced entrepreneurs, innovators and scientists from around the world. The event focused on proposing and discussing technological solutions to some of the world’s greatest problems. Discussions began last week with this small event, and now we invite others to join the conversation on our website and our Google +page. The Solve for X gathering, which we co-hosted with Eric Schmidt, is a place to celebrate a concept we champion internally and that we believe will inspire many others: technology… -
Supporting U.S. student veterans with a new scholarship
6 Feb 2012 | 3:03 pmThe newest addition to the Google scholarships family is the Google Student Veterans of America (SVA) Scholarship. We’re partnering with the nonprofit Student Veterans of America (SVA) to support their mission of providing veterans with the resources, support and advocacy they need to succeed in higher education and throughout their careers. The Google SVA Scholarship is available to student veterans who are pursuing degrees in computer science and related fields in the U.S. for the 2012-2013 academic year. In addition to the financial award, recipients will be invited to attend the annual…
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Google Webmaster Central Blog
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Preparing your site for a traffic spike
9 Feb 2012 | 6:30 amWebmaster level: Intermediate It’s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you’ll create a piece of viral content, or get Slashdotted, or maybe Larry Page will get a tattoo and your site on tech tattoos will be suddenly in vogue. Many people go online immediately after a noteworthy event—a political debate, the death of a celebrity, or a natural disaster—to get news and information about that event. This can cause a rapid increase in traffic to websites that provide relevant… -
More Options for Google+ Badges
26 Jan 2012 | 1:53 pmWebmaster Level: All Update on February 2, 2012: The new Google+ badge is now out of preview and available to all users on all sites. When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge into your website. You can configure a badge with a width that fits your site design and choose a version that works better on darker sites. You'll also see that Google+ badges now include the unified… -
What’s new with Sitemaps
26 Jan 2012 | 12:18 pmWebmaster level: AllSitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out:The Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each type were submitted (if any), and for some content types, we also show how many items have been… -
Update to Top Search Queries data
25 Jan 2012 | 2:00 pmWebmaster level: All Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in. An example Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together… -
Making form-filling faster, easier and smarter
25 Jan 2012 | 10:00 amWebmaster Level: Intermediate One of the biggest bottlenecks on any conversion funnel is filling out an online form – shopping and registration flows all rely on forms as a crucial and demanding step in accomplishing the goals of your site. For many users, online forms mean repeatedly typing common information like our names and addresses on different sites across the web – a tedious task that causes many to give up and abandon the flow entirely. Chrome’s Autofill and other form-filling providers help to break down this barrier by remembering common profile information and…
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GOOGLE NEWS - Google News
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US to approve Google's bid for Motorola: sources - Reuters
9 Feb 2012 | 2:06 pmBloombergUS to approve Google's bid for Motorola: sourcesReutersBy Diane Bartz | WASHINGTON (Reuters) - The Justice Department will approve Google's $12.5 billion bid to acquire Motorola Mobility Holdings Inc, according to sources close to the antitrust review. The department is also expected to approve an US to Clear Google's DealWall Street JournalApple and Google disagree over licensing of essential patentsComputerworldU.S. Said Likely to Approve Google's Bid for Motorola Mobility Next WeekBloombergZDNet (blog)all 330 news articles » -
Google Developing Home Entertainment System - Wall Street Journal
9 Feb 2012 | 1:47 pmGlobe and MailGoogle Developing Home Entertainment SystemWall Street JournalBy Amir Efrati Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand, according to people briefed on the company's plans.Google building "home entertainment system" for wireless music streamingArs TechnicaReport: Google Building Home-entertainment SystemPCWorldGoogle working on home entertainment center, WSJ saysCNET (blog)San Francisco Chronicleall 27 news articles » -
Google, Amazon.com Win Jury Trial Over Interactive Web Patents - Bloomberg
9 Feb 2012 | 1:46 pmDaily MailGoogle, Amazon.com Win Jury Trial Over Interactive Web PatentsBloombergGoogle Inc. (GOOG) and Amazon.com Inc. (AMZN) were among the companies that won a jury trial that challenged the validity of patents of a Texas business on ways to make the Internet more interactive. A federal jury in Tyler, Texas, said two patents Patent Troll Claims Ownership of Interactive Web – And Might WinWired News (blog)Patent frustrations boil overFinancial Postall 21 news articles » -
Court agrees to speed up case over Google's privacy policies - ZDNet (blog)
9 Feb 2012 | 1:38 pmLos Angeles TimesCourt agrees to speed up case over Google's privacy policiesZDNet (blog)By John Fontana | February 9, 2012, 1:27pm PST Summary: A federal court has agreed to an accelerated briefing schedule in a privacy case that could affect the rollout of Google's new privacy policies. Google's roll out of its new privacy policy could Watchdog sues FTC over new Google privacy policyLos Angeles TimesGoogle knows too much about youCNNTemple: Is there a right to be forgotten online?San Francisco ChronicleRegister -Muse -Washington Postall 268 news articles » -
Google's first hire, Craig Silverstein, leaves for start-up - Los Angeles Times
9 Feb 2012 | 1:33 pmLos Angeles TimesGoogle's first hire, Craig Silverstein, leaves for start-upLos Angeles TimesBy Nathan Olivarez-Giles Google's first hired employee, Craig Silverstein, is leaving the tech giant where he's worked since its founding to sign on with the rising education start-up Khan Academy. Silverstein -- who was technically Google's third Khan Academy hires Google's first employeeCNETEnd of an Era: Google's first employee quitsFox NewsGoogle's First Hire Ever Is Headed To A Startup That's Trying To Blow Up San Francisco ChronicleFox Businessall 13 news…
