This is a guest post from Murray’s new video project The Future of Engagement showing the impact of Audi including a hashtag for their new commercial about LED headlights being as “close to daylight” as you can get. In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads. This past weekend was the Super Bowl, which can be as much an advertising event as a football game. Audi’s commercial shows an Audi pulling up to a vampire party at a bonfire and accidentally vaporizing the…
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Effect of Hashtag Usage in Super Bowl Advertising: Social Media Monitoring Future Of Engagement: #SoLongVampires Audi Super Bowl Ad
GROWMAP.COM8 Feb 2012 | 2:08 pm -
How To Build An Influencer Marketing Strategy
The Future Buzz9 Feb 2012 | 7:43 amThe following is a guest post from Future Buzz community member Amanda Maksymiw. If you’d like to contribute thinking here, please read the guidelines. So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online. Of course, this approach to marketing is nothing new. Companies have been marketing to key industry influencers to spread awareness for more than 200 years. But there has been a shift since the early days. -
Dice.com: Louis Gray on Google and Job Hunting
louisgray.com7 Feb 2012 | 10:53 amLast fall, shortly after I joined Google, Michelle Greenlee contacted me for a quick interview about the Google hiring experience, and what tech-savvy job seekers can do to leverage the influence of social media to influence hiring managers. The story was finally posted this morning.The biggest take-away is probably my last note in an answer to her final question: "The world is becoming social and the new world of business and hiring can find great candidates through how you present yourself online."See: Dice.com: Louis Gray on Google and Job Hunting/via My Google+ Profile.More:… -
Dice.com: Louis Gray on Google and Job Hunting
FriendFeed - louisgray7 Feb 2012 | 10:30 amLouis Gray Dice.com: Louis Gray on Google and Job Hunting - http://blog.louisgray.com/2012... Tuesday from louisgray.com - Comment - Like WoH: Minding her Botts and Eric - Temp Giants Fan liked this *insert craps-related dice-based wordplay here* - WoH: Minding her Botts -
The Weird interview
Seth's Blog9 Feb 2012 | 12:06 pmTo celebrate the launch of Squidoo's new UpMarket magazine, we got permission to post an audio interview I recently did with Darren Hardy of Success. You can find it here. Thanks for listening.
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GROWMAP.COM
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Effect of Hashtag Usage in Super Bowl Advertising: Social Media Monitoring Future Of Engagement: #SoLongVampires Audi Super Bowl Ad
8 Feb 2012 | 2:08 pmThis is a guest post from Murray’s new video project The Future of Engagement showing the impact of Audi including a hashtag for their new commercial about LED headlights being as “close to daylight” as you can get. In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads. This past weekend was the Super Bowl, which can be as much an advertising event as a football game. Audi’s commercial shows an Audi pulling up to a vampire party at a bonfire and accidentally vaporizing the… -
Guest Posting: Guest Blogging Tips ~ My Guest Posts
7 Feb 2012 | 2:51 pmGuest Blogging eBook Guest Blogging has many benefits including guest posting for networking and exposure to guest blogging for greater reach to geo-targeted blog outreach. When you want to guest post, it is critical to include a few simple things in your guest posting requests. Guest Blogging Requests What to Include: Two or three examples of posts you’re written – ideally on topics related to the one you’re pitching – any writing if you don’t have some specific to that niche. A few title or suggested topics for your guest post. Any sites you wish to link to… -
How YOUR Small Business Can Get Totally Free Advertising on Google Places, Yahoo! Local, Bing and Hundreds of Local Directories and Niche Sites
5 Feb 2012 | 8:45 pmClick image to see 168 Business Directories Even if your small business could afford a Super Bowl ad – at $3.5 million – there is another form of advertising that would benefit you more and consistently bring you far more business. And the good news is you only have to pay to have it submitted ONCE to get free advertising on Google Places, Yahoo! Local, Bing, Superpages and hundreds of other local directories indefinitely*. Completely Free Advertising You can do it yourself manually, or create your own listings through Universal Business Listings (UBL – what I use), but… -
Future of Engagement: Monitoring Social Media: Facebook IPO Launch Delayed
1 Feb 2012 | 2:36 pmClick image to read Facebook IPO to Create Jobs Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands’ series The Future of Engagement analyzes how this story spread across social media: TRACKING TRENDS Highlights: The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live Over half of “Facebook IPO” social media mentions were on Twitter, showing how important the microblogging site is… -
Engagement From Scratch Compiled by Danny Iny: Free eBook Download ~ Win a Printed Copy
29 Jan 2012 | 11:30 pmClick Image for Free Download or to Buy in Paperback Danny Iny (@DannyIny on Twitter) from Marketing Training Company FirePole Marketing did what all wise people do when confronted with a challenge: find out first what everyone else who has tackled the same situation learned and then build on that. How to Win Your FREE Paperback Copy of Engagement from Scratch: So here’s the deal. You tell me why you want a copy of Danny’s book and I’ll send my extra copy to the person who writes the most compelling reason. Here are some tips for you: You can see by the excerpts in this…
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The Future Buzz
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How To Build An Influencer Marketing Strategy
9 Feb 2012 | 7:43 amThe following is a guest post from Future Buzz community member Amanda Maksymiw. If you’d like to contribute thinking here, please read the guidelines. So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online. Of course, this approach to marketing is nothing new. Companies have been marketing to key industry influencers to spread awareness for more than 200 years. But there has been a shift since the early days. -
The Open Web (Still) Isn’t Going Away
6 Feb 2012 | 8:04 amThe “web is dead” linkbait discussions are back, spurred in part by recent IPO news but also by various tech pundits (ironically enough, the discussions started at sites on the open web). Except I don’t think the open web is going anywhere anytime soon. Even with the proliferation of the modern walled gardens. My opinion is that at this point, it is going to be “and” not “or.” And it makes the most sense to develop a digital strategy that invests in both the open web and in other people’s platforms in such a way that is designed to meet… -
Get Content-Centric, Or Be Disrupted In Search And Social
2 Feb 2012 | 8:19 amMy friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas. But that’s not actually what I want to talk about today. I caught this post via her Tweet on the subject, in which she said the post was “for all of you who write content.” To which I responded: so, everyone then. Gini replied and noted that there are lots of people reading that run businesses, are in real estate, or other industries that “aren’t content related.” Maybe it doesn’t appear that these people or… -
Learn Digital Marketing From Savvy Future Buzz Guest Bloggers
1 Feb 2012 | 7:46 amWe not only have a highly engaged group of smart readers here at The Future Buzz. Beyond that, our community is so passionate about what they do they frequently take time out of their busy day to share thinking with all of us. If you’re new here (or just happened to miss one one of these) I’d like to share an aggregation of posts our guest bloggers have submitted since we opened the site up to community submissions. I hope you’ll take the time to read these and connect with the authors as well: Even the Biggest Brands Need TLC to Avoid Going MIA by Andrew Hanelly Help Your… -
The Forgotten Value Of Archival Content
30 Jan 2012 | 7:22 amThe web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work. Of course, this isn’t accurate. Smart professionals across industries I speak with frequently timeshift the real-time web, as they understand the high cost of now. In many cases real-time is important. Conversations, breaking news and information which provides a significant enough advantage to get sooner is worth playing at the edge to get. It’s even fun. But…
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louisgray.com
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Dice.com: Louis Gray on Google and Job Hunting
7 Feb 2012 | 10:53 amLast fall, shortly after I joined Google, Michelle Greenlee contacted me for a quick interview about the Google hiring experience, and what tech-savvy job seekers can do to leverage the influence of social media to influence hiring managers. The story was finally posted this morning.The biggest take-away is probably my last note in an answer to her final question: "The world is becoming social and the new world of business and hiring can find great candidates through how you present yourself online."See: Dice.com: Louis Gray on Google and Job Hunting/via My Google+ Profile.More:… -
50 Things a +1 Can Mean
7 Feb 2012 | 12:15 amA +1 is simple. It’s one of the easiest ways on the web to take an action that endorses the content and says you saw something. But it can mean many different things. That’s the beauty of +1. You can +1 things you like. You can +1 bad news. You can +1 things you love. You can +1 casual status updates or items that change the world.Often, we get asked what it means to +1. Here are some ideas. We’d love to see yours./via The Google+ Page (Which I maintain)1. A +1 can say you agree with the post.2. A +1 can say your photo is beautiful.3. A +1 can say your joke was funny.4. A +1 can mean… -
Two Numbers: 1 and 90 Million
7 Feb 2012 | 12:10 amBy now, you all have seen the dual bits of news today - first that Google+ has achieved 90 million users with at least one new feature every single day, over 1 million businesses and brand pages, and sign in of 60% daily, 80% weekly.Also, earlier today, Google was (for the 3rd time) named the best place to work by Fortune Magazine (see http://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/1.html). We're working on making Google+ the best place to be for you so you can be just as proud about these numbers and this news. To stay on top of all this great stuff,… -
Daria Musk Visits Google+ for Live Performance
7 Feb 2012 | 12:08 amLast Monday, I had the great pleasure of meeting Daria Musk and interviewing her on stage, to learn more about her story and rise from relative obscurity to becoming a Google+ sensation. As I told the Google+ team, assembled in the private concert, in my introduction, Daria epitomizes the community here as well as anyone I know.She is fully invested in this platform, is tireless, upbeat, and to boot, is incredibly talented. I'd heard her sing in many a hangout, but to hear her sing live at Google was transformative. Nothing beats a live performance by an artist with passion, energy… -
10 Great Ways to Get Discovered on Google+
7 Feb 2012 | 12:04 amAs social networks evolve, so to do your circles. Even in the few months since our launch, you’ve probably added a lot of people to your circles who you didn’t know before - people who share common interests, or came by recommendation of a trusted friend or expert. Some people have rocketed their way to high visibility, added to hundreds of thousands of circles, by virtue of their actions on Google+. So while I can’t promise you the big numbers, here are ten ways you can get found on Google+, and examples to boot.1. Embrace the Community While Doing Something Unique and Creative.Daria…
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FriendFeed - louisgray
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Dice.com: Louis Gray on Google and Job Hunting
7 Feb 2012 | 10:30 amLouis Gray Dice.com: Louis Gray on Google and Job Hunting - http://blog.louisgray.com/2012... Tuesday from louisgray.com - Comment - Like WoH: Minding her Botts and Eric - Temp Giants Fan liked this *insert craps-related dice-based wordplay here* - WoH: Minding her Botts -
Real Valley Stories: The Unfinished Booth
1 Feb 2012 | 5:00 amLouis Gray Real Valley Stories: The Unfinished Booth - http://blog.louisgray.com/2012... February 1 from louisgray.com - Comment - Like Stephen McBotts and Anne Bouey liked this Stressful! - Stephen McBotts I was the "trade show guy" at the startup I worked for, so I totally understand what you're talking about. Ask me sometime about working the trade show that started on September 11th, 2001. - Brian Johns -
Heading Down Under for a Week
27 Jan 2012 | 10:30 amLouis Gray Heading Down Under for a Week - http://blog.louisgray.com/2012... January 27 from louisgray.com - Comment - Like Glenn Slaven, Jemm, Lisa L. Seifert | FHG™ and 8 other people liked this have fun mate. .and do some sight seeing.. Opera house, Botanical garden.. da rocks.. - Peter Dawson 5 more comments It isn't fair. I had enough now I want my share. - Melly Botts Welcome to my town! - Glenn Slaven -
FriendFeed inside Facebook inside Google+ at Google. We must go deeper.
27 Jan 2012 | 8:48 amLouis Gray FriendFeed inside Facebook inside Google+ at Google. We must go deeper. January 27 - Comment - Like caj, Amit Patel, Lysender and 38 other people liked this LOL - Vincio 2 more comments like - http://www.youtube.com/watch... - ؛ patrick h... - Key Rabara -
Storming the Googleplex at 8 wearing the uniform of social networking history. :)
27 Jan 2012 | 7:58 amLouis Gray Storming the Googleplex at 8 wearing the uniform of social networking history. :) January 27 - Comment - Like Paul Buchheit, Eliza Piticari, عــــــمــــــاد and 87 other people liked this #represent - Eric - Temp Giants Fan 14 more comments Apparently FriendFeed shirts attract the opposite sex… - Amit Patel h... - Key Rabara
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Seth's Blog
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The Weird interview
9 Feb 2012 | 12:06 pmTo celebrate the launch of Squidoo's new UpMarket magazine, we got permission to post an audio interview I recently did with Darren Hardy of Success. You can find it here. Thanks for listening. -
Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect…
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ReadWriteWeb
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New Chrome Beta Improves 2D & 3D Graphics for Older Systems
9 Feb 2012 | 1:40 pmThe next version of Chrome will help older computers catch up with rapidly accelerating Web-based graphics.. The upcoming Chrome release will improve the performance of hardware-accelerated 2D animations using Canvas, which include many Web-based games and other graphically-intensive sites. It will also let systems with older GPUs use SwiftShader for 3D graphics instead of WebGL, which older GPUs can't handle. It won't look quite as good, but users with older systems will still get more 3D content than they currently can. These new Chrome beta with these features is available today. Sponsor… -
GitHub Wants to Teach Kids to Code with the First US CoderDojo
9 Feb 2012 | 1:30 pmIf you have kids (or you are one) and you're in or near the San Francisco area, you might want to sign up for the GitHub-sponsored CoderDojo coming on February 25th. CoderDojo is a free, not-for-profit movement with a strong open source emphasis on open source that seeks to teach young people how to code and make learning "a fun, sociable, kick ass experience." The organization was founded by James Whelton and Bill Liao, and has focused mostly on Ireland until now. (There's also a CoderDojo in London.) The program is for kids between seven and 18, and according to GitHub's Cameron McEfee has… -
Hangout With the Scientists Looking for the God Particle
9 Feb 2012 | 11:57 amWant to hang out with the people who run the CMS? No, not the content management system. The Compact Muon Solenoid. It's one of the two big detectors at the Large Hadron Collider (LHC), the largest and highest-energy particle accelerator in the world. CERN physicist Dr. Albert De Roeck is hosting a Google+ Hangout tomorrow from inside the cavern where the experiment takes place, about 100 meters underneath Cessy, France. He'll explain the CMS experiment and take questions about the crazy frontiers of particle physics. Sponsor The CMS is one of the two general-purpose LHC experiments searching… -
Fabled Google Drive Won't Be Another Dropbox
9 Feb 2012 | 11:00 amThe Wall Street Journal has revived rumors about Google launching a cloud storage service called Drive. The comparison everybody wants to make is to Dropbox. The thinking is that Google will challenge everyone's favorite start-up by releasing a native desktop and mobile Drive app with the same syncing features Dropbox users know and love. Google Drive rumors have been around for many years, and they've always conformed to the understanding of "The Cloud" that has prevailed at the time. If it's not like Apple's iCloud, which is integrated into Apple's devices, then it must be like Dropbox,… -
[STUDY] 61% of Social Media Users Feel So Close To You
9 Feb 2012 | 10:30 amSometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a "favorite" can really make a social networker bee's day. A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are "mostly unkind," which would imply rude or mean. An additional 5% say that it's all situational. On the whole, adults have positive experiences on social networking sites. A total 68% of SNS users had an…
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@ProBlogger
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Is Perfectionism Stalling Your Productivity?
9 Feb 2012 | 12:04 pmWe’ve all been there … You sit down to write a post. You get the opening line down, but half-way through the second sentence, you go back to tweak the first. A bit further on, you decide to chop up the paragraphs you’ve done so far and rearrange them … but on second thought, is that really the better option? In two minds, you “finish” the post, then spend a half-hour writing and rewriting the “ideal” headline. Finally, happy(ish!) your cursor hovers over the Publish button … but you just can’t press it. You decide to give it some… -
6 Powerful Guest Post Tactics that No One’s Talking About
9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst… -
How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of…
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Liz Strauss at Successful Blog
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5 Social Media Marketing Lessons Learned from People’s Chatting Nicknames
9 Feb 2012 | 11:07 amA Guest Post by Rahil Muzafar Social Media Marketing is easy for those who understand the nitty-gritty of sociology and human’s need to share anything substantial, with their loved ones. Everybody likes to share, even the people who appear to be a little unsociable have this underlying desire to let somebody in on what’s going around in their lives. Any social media marketing campaign that manages to trigger this desire is sure to make it big. Sharing is made extremely easy by all those social networks out there, all you need to know is exactly why, when, and what people want to share… -
Be a Good Newbie!
9 Feb 2012 | 5:40 amA Guest Post by Rosemary O’Neill Last week, I wrote about how to be an upstanding citizen of the Twitter and LinkedIn worlds. But what if you’re venturing farther into untested waters? What if you’re pointing your canoe toward some of the newer and less-traveled areas of the web? When a new social tool arrives on your map, it is even more important to mind your manners, especially if there are natives who have been there for a while already. Pinterest, Google+, Quora, Tumblr, EmpireAvenue and others were populated with early adopters and beta testers long before the rest of the… -
Can You Find Success Following a Firing?
8 Feb 2012 | 10:00 amOne of the most challenging situations a person can find themselves in is trying to secure a new job after they’ve been terminated from a previous position. While there is hope of locating employment following a termination, the odds are definitely lessened for such individuals, who must fight through the stigma of being removed from a company. The bottom line is resiliency and the ability to best explain away why you were let go. For those individuals who have to deal with such a situation, keep several things in mind: Deal with reality – It is never easy when the pink slip arrives and… -
Five Delegation Thinking Traps that Trip Almost Everyone Who Wants to Scale Up
7 Feb 2012 | 5:39 amScaling Up Requires Pushing Down Lower-Level Tasks In the companies I worked with and for, product development schedules were cyclical, with seriously tight deadlines at certain times of the year and a more relaxing pace when those deadline had been achieved. To even out this ebb and flow of deliverables, we would hire freelancers, off-sire staff, and development groups. Even the most entry-level full-time people were managing and influencing the performance of someone else. The ability to influence another person’s performance in positive ways affected how quickly employees could grow… -
Does Your Business Style Connect or Make People Cringe?
6 Feb 2012 | 5:43 amGet Serious Attention In Amanda Valenti’s recent guest post here about Common Writing Mistakes, she made many important points that I encourage small businesses to take to heart. If spelling, grammar, and homophones are not your strong suites, find someone who can edit what you write. It IS worth it because Amanda is absolutely correct – these types of errors will cost you visitors and business. There is something more serious you must be aware of as well and that is what kind of image you are presenting to the world. Specifically, what you consider acceptable regarding profanity,…
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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Stay N Alive
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Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter
8 Feb 2012 | 5:24 pmIf you're reading this, there's a good chance you clicked on a link from my newsletter to get it. If you didn't, go over to the right column of my blog and subscribe now! (or just click here) One thing I haven't been able to divulge until now is that there's an innovative company that I've been using to provide these weekly emails that provide customized news from my social news streams, and -
Path's Privacy Problems Aren't Path's - They're Apple's
8 Feb 2012 | 1:05 amThe world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. As someone that knows the founders and trusts what they'll do with the data, I didn't give it a second thought, but the concern is valid. I'd like to suggest that the problem isn't Path's though. In -
The Solution to Offshore Manufacturing is Technology, Not Politics
24 Jan 2012 | 8:56 pmIn The Biography of Steve Jobs by Walter Isaacson, it talked about a meeting Steve Jobs had with President Obama. Jobs was quoted saying, '“You’re headed for a one-term presidency,” Jobs told Obama at the outset. To prevent that, he said, the administration needed to be a lot more business-friendly. He described how easy it was to build a factory in China, and said that it was almost impossible -
Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue
11 Jan 2012 | 12:35 pmOver the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid. I've grown to enjoy it, and I think I've -
There's Plenty of Room to Grow for Enterprise Social
7 Jan 2012 | 4:34 pmOn Thursday Altimeter Group released a report, titled "A Strategy for Managing Social Media Proliferation", on the state of social media strategy in global corporations with over 1,000 employees. The report is quite telling, suggesting that most organizations in this category simply aren't properly aligning business values with social media strategy and lack the proper tools to manage their
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FriendFeed - tamar
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How to Select an Interactive Marketing Agency
31 Jan 2012 | 5:42 amTamar Weinberg How to Select an Interactive Marketing Agency - http://www.techipedia.com/2012... January 31 from Techipedia | Tamar Weinberg - Comment - Like -
Most Amazing High Definition Image of Earth - Blue Marble 2012
26 Jan 2012 | 4:02 pmTamar Weinberg Most Amazing High Definition Image of Earth - Blue Marble 2012 - http://www.flickr.com/photos... January 26 from Flickr favorites - Comment - Like -
5 Things I’ve Learned from Running BizSugar
24 Jan 2012 | 5:03 amTamar Weinberg 5 Things I’ve Learned from Running BizSugar - http://www.techipedia.com/2012... January 24 from Techipedia | Tamar Weinberg - Comment - Like -
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
17 Jan 2012 | 6:04 amTamar Weinberg Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online - http://www.techipedia.com/2012... January 17 from Techipedia | Tamar Weinberg - Comment - Like -
How to Hire Your Social Media Marketing Partner
11 Jan 2012 | 5:51 amTamar Weinberg How to Hire Your Social Media Marketing Partner - http://www.techipedia.com/2012... January 11 from Techipedia | Tamar Weinberg - Comment - Like
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Blogging Without A Blog
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Ignorance is Bliss. Or is it?
6 Feb 2012 | 3:44 pm“How dare them?” is what bloggers say when someone steals their content. Plagiarism is wrong. We all know it. But, are honest bloggers inadvertently stealing and sharing copyrighted images? Today’s Lesson Before joining Pinterest, one of the issues I read about was: are images being uploaded to Pinterest illegally? Questioning this is photographer and blogger, Elizabeth Halford, who wrote an article titled Will Pinterest Be Sued by Photographers Like Napster was Sued by Musicians? Both her post and the comments raise some interesting points. ReadWriteWeb published How… -
5 Ways To Increase Blog Comments
29 Jan 2012 | 3:37 pmUntil comments begin to show up, new bloggers often feel like they’re in an echo chamber – talking to themselves. For some blogs, it can take months before someone comments. For others, a matter of days. It’s when we feel what we’re sharing isn’t being read, we think of giving up. After all, blogging is supposed to be interactive. Today’s Lesson I feel fortunate that I receive the amount of comments I do. Comments inspire me to continue on. Comments inspire new posts. And via comments I get to meet other bloggers. But it wasn’t always that way. My… -
Did You Pick It or Did It Pick You
22 Jan 2012 | 3:36 pmBlogging is like partaking in an individual sport. What attracts one person to blogging often differs from that which attracts the next. Not only are we attracted to blogging for different reasons, we also differ in what we blog about (our niche). Today’s Lesson When I started blogging, I was not interested in having a blog about blogging. Instead, I saw myself blogging about that which I had learned over the years; sharing hints and tips and general life observations. With my Observation Mountain blog, I did that, however after writing close to 200 posts, I began to run out of things… -
Why Learning Blogging From Others May Not Be Our Best Choice
16 Jan 2012 | 1:22 am“Pass it on” is the final assignment in the ebook I read over the weekend. The book, “The Flinch”,written by author and blogger, Julien Smith is a free download from Amazon. To complete the assignment, I am passing it onto YOU. Today’s Lesson My blogger friend Davina told me about this book and when she forwarded the link to me, I downloaded it immediately. Within the first few sentences, I was hooked. I knew “the flinch” played a major part in my life and wanted to learn more. The first words which resonated with me are in the introduction, This is a… -
Are They Fake?
9 Jan 2012 | 1:41 amHave you ever noticed how much fake stuff there is? In the real world we see fake Rolex’s and other knock-offs. There are also fake breasts, fingernails, hair, eye lashes, tattoos, fake foods engineered to (sort of) taste like the real thing, fake weather conditions including snow and the list goes on. Online and in print media we see fake in the form of air brushing or Photoshopping. On social networking sites, pedophiles take on a fake identity to scam young children. Today’s Lesson On blogs we see fake, too. It may come in the form of plagiarized content or stolen photos. We…
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aimClear® Search Marketing Blog
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aimClear Unleashes 4 Rockin’ New Employees into Online Marketing Realm
9 Feb 2012 | 7:03 amThe new year is well under way, and we’re excited to announce that aimClear is continuing to grow! Four new team members have joined the ranks of our online marketing agency: Kara Thornton, Mike Marshall, Ryan McGrath, and Quentin Oliver. Expanding in both Duluth and St. Paul, Kara Thornton and Ryan McGrath now call aimClear’s Historic Lowertown St. Paul office home while Mike Marshall and Quentin Oliver have made themselves comfortable in our Duluth office. Who are these exciting new team members, you ask? Read on to find out. Kara Thornton, aimClear’s Strategic Business Officer, is… -
aimClear To Keynote SES Search & Social Accelerator, San Diego
8 Feb 2012 | 11:46 amTomorrow, February 9, the Search Engine Strategies Conference & Expo (SES) will convene for a one-day conclave in San Diego, the “SES Search and Social Accelerator.” From 9:00-9: 55AM, I’ll have the distinct privilege of delivering a keynote “Spotlight Session,” Optimizing Humans! The Art Of Data-Driven Social Marketing. The SES Accelerator is not an entry-level online marketing conference, so this is a particular pleasure. Programming is aimed squarely at more experienced advertising and marketing pros that have been part of our industry for 3 to 5 years and upward. This comes… -
SEO Copy, Google SPYW, & Salamanders: The Heather Lloyd-Martin Story
7 Feb 2012 | 10:37 amIf you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 words per minute)… or perhaps you even hung out and talked shop together at some fabulous networking event. Whatever the context – you know her, or at least of her – and if you plan to hit up any cherished SEM gatherings in the… -
Your Ultimate Guide to aimClear’s Facebook Intensive Workshop @ #SMX West
2 Feb 2012 | 1:11 pmRiiiiiiing! Hear that bell? It’s about that time again for eager Facebook marketers to take a seat in mama’s kitchen classroom. Starting off bright and early on Monday, February 27th, the aimClear crew (plus one very special guest) will set up shop in sunny California’s San Jose McEnery Convention Center, rearing to talk Facebook advertising and targeting tactics (among other things), coffee in hand. You probably already know we have a plucked, squeezed and altogether revamped curriculum for our Facebook Intensive Marketing Workshop geared up for SMX West. We’ve shared some… -
Puppy Mill Upchuck To Superstar Articles: Setting Realistic Content Marketing KPIs!
1 Feb 2012 | 1:50 pmDid you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results? What results can churn-and-burn-puppy-mill SEO-laced assembly content attain? Are there advantages to going “high-end” and really making an ongoing content investment, and how might that affect results? Sure, we all know the objectives are to drive traffic, earn links, generate social signals,…
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Andy Beard - Niche Marketing
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ACTA? Dead Man Walking
26 Jan 2012 | 2:06 pmApparently 22 member states wasted a huge amount of resources signing the ACTA treaty. If the current version had in some way been publicized previously they might have had a vague chance of it not causing a multinational revolt across Europe. The internet population already know how to mobilize… they are SOPA trained. It is easy to slip something past novices who are timid. The internet is now full of battle veterans confident in their ability to use the skills they have learned and the power of their voice to take on governments. The guy from the European Parliament assigned to… -
Dear @twittercomms – A Basic Search Query For Your Engineers
23 Jan 2012 | 10:34 pmI am not sure why Twitter engineers are struggling with this, and potentially misleading tech journalists (and even some well respected SEOs) with the SEO issues hampering the indexation of Twitter.com This is all pretty basic technical SEO Here is a very simple cleaned up Google search query that will bring up some interesting results https://www.google.com/search?q=site:twitter.com+inurl:andybeard&filter=0 It doesn’t exclude a subdomain such as www.twitter.com or fr.twitter.com or api.twitter.com Twitter splits their domain authority between lots of different subdomains which… -
Really Evil – The “Don’t Be Evil” Bookmarklet
23 Jan 2012 | 5:56 pmIt is not as benign as you might think. Here is a link to the original 720p mp4 Some of the points raised in the video We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market. Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google… -
Tech Blogging Triple Rainbow
13 Jan 2012 | 3:45 amI just had to share this achievement by Mike Masnick as he might not see it himself. The Techmeme page updates extrememly frequently pulling in stories algorithmically with some additional human curation but I have never seen one writer with a lead story and 2 additional reference posts without any additional “noise”, unless you count the larger child branch below. He has one post in that child branch as well. I am not going to link to the posts… that would most likely spoil the “triple rainbow”. Even more remarkable:- none of the articles were… -
Updated: Facebook & Twitter – Lucky To Be In Google At All
11 Jan 2012 | 4:14 pmFacebook & Twitter have some of the worst landing pages on the web. At least if you look at it from a search engine perspective, who should assume that every visitor isn’t a member of the site they are referencing in the search engine. It should also be understood that both Facebook & Twitter are bursting at the seams with former Google engineers & execs – they can’t claim they were unaware of what Google is looking for from content owners on the web, webmaster guidelines etc. Twitter You can’t look at the Google cache and see exactly what Google sees,…
