Nine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of…
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Most Topular Stories
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Mammals may not get to cool climates in time
Holy Kaw!16 May 2012 | 12:09 pm -
Power Of Perception
Online Public Relations Thoughts16 May 2012 | 5:19 amIs the power of perception worth $86 billion+. Some commentators think so. Of course, the perception surrounds Facebook and its IPO value. A chorus of critics think the site is vastly overrated and advertisers won't find the value in it that is forecast. But, who knows? It is unclear at this juncture. Rather, people are buying on the basis of unsupported belief, a poor basis for investing as experts will tell you. Chances are they will be disappointed, but if like a miner, they strike gold in the creek, their risk-taking will be handsomely rewarded. -
SOBCon 2012 Pivot with Purpose then Karaoke
Wired PR Works9 May 2012 | 10:24 amOver the weekend, I attended my fifth SOBCon, the successful online business conference. With only 144 people in the room, the two day conference is about as transformative as it gets. To see what I... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Quit Blogging And Go With…Facebook?
The Marketing Journalist14 May 2012 | 10:25 pmBlog Post Originally Published in BtoB Magazine Wayne Usie (@waynejusie), SVP of Retail at JDA Software, recently shared a USA Today article with me titled, “More Companies Quite Blogging, Go With Facebook Instead,” by Roger Yu. According to the article, more companies are replacing blogs with nimbler tools requiring less time and resources, such as [...] -
Thank you, Instagram for adding an Android app
Next Communications15 May 2012 | 4:24 pmConfession time, I've become a huge fan of Instagram. I wouldn't say I'm quite to the point of addiction or anything, but I'll admit the reinvented photo-sharing is the bees-knees. Yes, I know, I'm all sorts of late to the party on this tool in large part because Instagram was previously behind the wall of the iPhone. But then, it happened. Instagram launched an Android app. Woohoo! went the chorus of Android smartphone users who had privately (or publicly) been longing for the day when we too could enjoy the fun of sharing photos on one of the hottest, growing networks. Now we could…
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Holy Kaw!
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Mammals may not get to cool climates in time
16 May 2012 | 12:09 pmNine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of… -
Time of year matters for vitamin D risk
16 May 2012 | 12:08 pmWhen considering a patient’s blood vitamin D levels, it may be best to consider a lower threshold for concern, as well as the time of year. "In evaluating health risk," the University of Washington researchers conclude, "season-specific targets for Vitamin D blood concentration may be more appropriate than a static target when evaluating patients health risk." Full story at Futurity. More research news from top universities. Permalink | Leave a comment » -
The (not so correct) anatomy of sea life
16 May 2012 | 11:52 amMarine biology, scharine schiology. Pleated Jeans skips scientific facts for its series of sea life diagrams. Via Pleated Jeans. (H/T @laughingsquid) Laughing is good for you. Permalink | Leave a comment » -
The mechanics of eclipses [infographic]
16 May 2012 | 9:11 amWhen the moon passes in front of sun, as viewed from Earth, the eclipse that occurs is visible from a narrow path on Earth that corresponds to the location of the moon's shadow. During a total solar eclipse, this path is known as the path of totality. WARNING: Never look directly at the sun during an eclipse with a telescope or your unaided eye. Severe eye damage can result and scientists use special filters to safely view the sun. Via Space. The view from space. Permalink | Leave a comment » -
Clean air improves heart health, Olympics show
16 May 2012 | 8:39 amUsing the 2008 Beijing Olympics as a lab, researchers found evidence that even short-term reduction in air pollution exposure improves a person’s cardiovascular health. “Beijing is one of the most polluted cities in the world, and the Chinese government had proposed to reduce pollution levels to be comparable to other Olympic host cities,” says USC Professor Junfeng (Jim) Zhang. “We wanted to take advantage of such a huge intervention and look at what happens to people biologically.” Full story at Futurity. More research news from top universities. Permalink |…
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Online Public Relations Thoughts
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Power Of Perception
16 May 2012 | 5:19 amIs the power of perception worth $86 billion+. Some commentators think so. Of course, the perception surrounds Facebook and its IPO value. A chorus of critics think the site is vastly overrated and advertisers won't find the value in it that is forecast. But, who knows? It is unclear at this juncture. Rather, people are buying on the basis of unsupported belief, a poor basis for investing as experts will tell you. Chances are they will be disappointed, but if like a miner, they strike gold in the creek, their risk-taking will be handsomely rewarded. -
Well, Duh
15 May 2012 | 4:25 amColleges and universities are starting to realize they cannot keep raising tuition. That's a blinding insight. Academics have lived in a bubble for so long that they have difficulty understanding they have priced themselves out of their market. They expected parents to pony up year after year, decade after decade, and parents did, but they can't any longer. Their children are buried in debt from which they will not escape well into their working careers, if they have careers. No one can accuse academia of listening to its publics. In fact, it was the… -
Falling On Swords
14 May 2012 | 4:35 amThe fallout at JP Morgan continues with three executives falling on their swords and resigning over a loss that can now reach $3 billion. Jamie Dimon, the CEO, is busily acknowledging that the trade was stupid, ill-managed, etc. It probably won't help him offset the call to impose the Volcker Rule and stop such proprietary trading, even though it supposed to be a hedge against risk. Dimon's crisis management may be a valiant attempt, but time and tide are against him. It might be better now for Dimon to prepare the bank for a new era. The larger question is… -
Moral Authority
11 May 2012 | 4:23 amSome organizations possess moral authority unless they squander it. That is why stories like this are instructive. Roman Catholic bishops the world over continue to struggle with the sexual abuse scandals that have riven the ranks and caused many believers to walk away. It is hard for them to discipline nuns in light of this, since nuns weren't involved in sins of the past. Observers are asking what right bishops have to talk about doctrine when they themselves failed so glaringly at keeping it. It is a hard question for the episcopate, yet Church law and belief… -
Fertile Field For PR
10 May 2012 | 4:27 amThis journalist's complaint against a New York Times reporter is interesting. What it tells me is that the field of chemistry is fertile for PR. Of course, there are good chemicals and bad. The human body is made up of chemicals and everything we eat, drink and breathe has chemical compounds. To damn chemistry is narrow-minded and ignorant, but a supposedly sophisticated reporter at The New York Times appears to be doing just that. Perhaps it is the word itself that causes him to shrink. If so, that is a huge change from the early to middle part of the 20th…
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Wired PR Works
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SOBCon 2012 Pivot with Purpose then Karaoke
9 May 2012 | 10:24 amOver the weekend, I attended my fifth SOBCon, the successful online business conference. With only 144 people in the room, the two day conference is about as transformative as it gets. To see what I... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Gravity Free Outlaws and Icons Design Inspiration
7 May 2012 | 6:36 pm“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs What do you design? Communications, marketing, interiors, cuisine? Recently, I had the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
8 Superhero Super Powers that Save the Day for Small Business
4 May 2012 | 5:03 amInspired by the opening of The Avengers today, today I’m challenging you to be a Superhero. You don’t have to wear a cape, fly through the air or leap tall buildings in a single bound to be a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Social Media Club Chicago and SOBCon Team Up For One Night!
25 Apr 2012 | 6:53 pmIt’s so phenomenal that it only happens once a year! On May 3, Social Media Club Chicago will host SOBCon’s opening event. As an SMC Chicago board member, I’m thrilled to invite you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Art of Marketing Highlights
25 Apr 2012 | 7:44 amBecause I had a marketing mastermind group meeting to go to first, I missed the start of The Art of Marketing. I wanted to meet Keith Ferrazzi and ask him to sign the book we’re both in: Success... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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The Marketing Journalist
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Quit Blogging And Go With…Facebook?
14 May 2012 | 10:25 pmBlog Post Originally Published in BtoB Magazine Wayne Usie (@waynejusie), SVP of Retail at JDA Software, recently shared a USA Today article with me titled, “More Companies Quite Blogging, Go With Facebook Instead,” by Roger Yu. According to the article, more companies are replacing blogs with nimbler tools requiring less time and resources, such as [...] -
All In! Betting On Your Content Marketing Strategy
26 Mar 2012 | 10:19 pmBlog originally posted in BtoB Magazine – BtoB Blog: Defining Your Content Strategy Where are you spending your marketing dollars? If it’s not in content marketing, then you should reconsider. Content marketing remains a top priority for marketers in 2012. This, according to a popular study published by the Content Marketing Institute (CMI) and MarketingProfs [...] -
Real People Doing Real Work in Social Media
18 Mar 2012 | 10:49 amI was asked to do a podcast interview at 2012 South by Southwest by the uber-talented and witty Jason Baer (@JayBaer). He needs no introduction – he’s the co-author of Revolution Now with Amber Naslund (@AmberNaslund), a book about the impact social media and the real-time Web has on every company, and a recipe for changing business from [...] -
Social Business Readiness: Are You There Yet?
3 Sep 2011 | 12:19 amAre we there yet? According to Jeremiah Owyang (@jowyang) of Altimeter Group, while companies are quick to deploy the latest social media technology, most companies are not prepared for the threat of social media crises, or the long-term impacts to business. Jeremiah states: “We found that social media crises are on the rise, even though [...] -
Adapt or Vanish: 5 Ways to Integrate PR and Social Media
26 Jul 2011 | 1:01 amI recently gave a talk at a Businesswire seminar here in Phoenix on Adapt or Vanish: 5 Killer Tips to Integrate PR and Social Media. The introduction of social media has changed the playing field for PR professionals. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business [...]
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Next Communications
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Thank you, Instagram for adding an Android app
15 May 2012 | 4:24 pmConfession time, I've become a huge fan of Instagram. I wouldn't say I'm quite to the point of addiction or anything, but I'll admit the reinvented photo-sharing is the bees-knees. Yes, I know, I'm all sorts of late to the party on this tool in large part because Instagram was previously behind the wall of the iPhone. But then, it happened. Instagram launched an Android app. Woohoo! went the chorus of Android smartphone users who had privately (or publicly) been longing for the day when we too could enjoy the fun of sharing photos on one of the hottest, growing networks. Now we could… -
Public Relations has Biblical roots
7 May 2012 | 8:27 pmDid you know that an important PR role of being an official spokesperson has its roots in the Bible? I was pleasantly surprised to find it when looking at the story of Moses. In the story there is a clear example of a leader needing someone to speak for him. First, let's set the stage in Exodus Chapter 3. God just appeared before Moses in the form of the burning bush and told him to lead the Israelites out of Egypt. He told Moses what to say and how to say it. He even provided signs for Moses to use (including the ability to turn his staff into a snake and the whole turning the… -
What's #HAPPO-ning: Rock your summer PR internship
24 Apr 2012 | 4:00 pmOn Thursday, April 26, the latest installment of the HAPPO Twitter chats will take place to cover tips on how to rock your summer internship.Here's a primer on the chat from Deanna Ferrari (the moderator): Everyone remembers his or her first internship – the first real foot in the door for landing a career. With college graduations right around the corner, summer internships will be starting up all over the U.S. in the next few weeks. That’s why us HAPPO Champs (you know, “Help a PR Pro Out,”) have decided the timing is just right to do our next live Twitter chat to get you ready for… -
Highlights from Simon Salt's "Conversing with Consumers"
17 Apr 2012 | 10:36 amLast week, Simon Salt (@incslinger) spoke at the Greater Ft. Worth Chapter of PRSA April luncheon with his presentation, "Conversing with Consumers." He covered the types of conversations that consumers are already having about your brand, plus how you can join in and more importantly, when it's appropriate. These are the highlights: The social consumer has a much larger network from which to gather advice/guidance for purchases. The old sales paradigm was relatively simple: your brand has product(s)/service(s) and you exchange those for money. The new sales paradigm includes social capital. -
PR Roles explained through Baseball Positions
6 Apr 2012 | 6:11 amIn honor of the start of the 2012 MLB season and excitement I have for my favorite team, Texas Rangers, I thought it was time to repost something from a few years back: a list of the roles and functions for public relations pros explained using baseball positions. Pitcher (P) - In baseball, the pitcher is the player who throws the baseball from the pitcher's mound toward the catcher to begin each play, with the goal of retiring a batter who attempts to either make contact with it or draw a walk. In PR, the pitching role is one where the professional attempts to garner publicity or…
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AdamVincenzini.com
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Tick tock! 10 'real-time' photo search engines
14 May 2012 | 6:02 amThanks to services like Twitter and Instagram, and the global 'smartphone saturation' phenomenon, live reporting from big events has never been easier. No longer do we have to rely on professionals delivering content and images from these events, we have our extended social networks doing this for us. And, because so many of these updates get fired into the 'public' timeline, virtually any update from anywhere can be found and shared in a matter of seconds. But, with all of this content creation happening, who is making sense of it, giving it some order and structure? You, of course. But,… -
10 Mandatory Ingredients of Online Video Content (Part One)
12 May 2012 | 3:55 pmThis definition of 'great online video content' has to be one of the most subjective definitions in existence. How many times have you heard someone say: "We've produced some great video content for our client." And then you watch it and shake your head (until it nearly falls off). Is this 'great video content' claim simply based on personal preference and / or original client buy-in? Probably (sadly). Who ultimately decides? The public, of course, but how can you predict performance before hitting publish? Side note: If you only use video in an ad hoc manner (as opposed to treating it… -
Report: Soccer Rules Australian Football Leagues On Facebook*
9 May 2012 | 12:05 pmSport is a huge part of Australian culture. I was privileged enough to experience this as a marketer of Australia's favourite sport, Cricket, for a number of years (at Cricket Australia). It has filled me with great pride to see the way in which Cricket (in Australia) has embraced (and pioneered) social and digital media under the direction of some old colleagues of mine. Naturally, I've also kept an eye on Australia's three most popular Football 'codes' - AFL (Aussie Rules), NRL (Rugby League) and The A-League (Football / Soccer). And, while there are several HUGE caveats in what you're… -
10 Innovative Examples of Traditional Media Using Social Media
6 May 2012 | 12:00 amTraditional media outlets are often criticised for not having embraced social media in the way other organisations have around the world. There's a pretty simple explanation for this - the fundamental purpose of traditional media outlets/ brands is to sell advertising space in exchange for exposure to an audience (via content). When that isn't your main source of income, 'giving away' content is a lot easier to swallow which is why automotive, drinks and fashion brands are so fond of social. However, the smarter operators have realised that they can use social media channels and tools,… -
Using the New 'Engagement Rate' Formula to Measure Facebook Page Performance
5 May 2012 | 6:07 amThere is still A LOT of confusion out there about what constitutes a 'good' Facebook page. Sure, 'likes' are an obvious popularity metric and a powerful 'trust mark' - if you visit a page with big 'like' numbers you are more inclined to join that page and be receptive to the content being shared. But (and it's a good 'un), this doesn't tell you ANYTHING about how well the page is being managed or how the community interacting with the content being provided. Facebook have tried to make this more obvious with metrics like 'talking about this' (the number of people who have actively…
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MarketingVox News & Trends
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Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
16 May 2012 | 8:46 amGoogle yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages. "Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/txstWXm5fuI" height="1" width="1"/> -
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
16 May 2012 | 8:29 amPandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/U614NguT9tc" height="1" width="1"/> -
Squatters Seize, Control Brand Names On Pinterest
16 May 2012 | 7:48 amPinterest squatters are snatching up brand identities, the way that cybersquatters grabbed names like Madonna.com and Lufthansa.com. Whether or not a major brand has any interest in Pinterest, it behooves them to protect their identities with a Pinterest usernames. Pinterest is the social image bookmarking site that lets users "pin" their favorite images from around [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/E7UjszEDxOw" height="1" width="1"/> -
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
16 May 2012 | 7:10 amAd Technology: What the Evolution of Marketing Automation Looks Like [Infographic] Agency News: Agencies Going After Accenture, Deloitte IT Business Strategies: Demand for digital marketing freelancers soars: trends Campaigns of Note: AAMCO Launches 50th Anniversary Campaign Demographics: Study: Not All Digital Moms Are Created Equal Ebooks: Judge Allows Class-Action Lawsuit on E-Book Pricing to Go Ahead Mobile Computing: Mobile Phone Shoppers Show Growing Preference for Text [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/hpJwzBY4Ycs" height="1"…
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Neuromarketing
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Finally: 2012 Super Bowl Ad Neuro-Rankings
15 May 2012 | 8:04 amEvery year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in! Pepsi Dominates One company, Pepsi, swept the top two spots this year. Their “Kings Court” and “Pepsi Max Checkout” ranked #1 and [...] CommentsWhich one is the “Brotherhood of Man” ad? I thought that ... by RezwanThe precision of determining an actual emotion (vs. magnitude ... by Roger DooleyI wonder if they have the ability to differentiate between ... by A. -
Our Brains Make Facebook Worth $90 Billion
10 May 2012 | 11:03 amThose of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and [...] CommentsThis reminds me of Dale Carnegie's principles, and the number ... by SamuelI've always been curious as to why people answer questions at ... by JamesNoting though that all individuals are a… -
Does Your Domain Say “Trust Me?”
9 May 2012 | 4:38 amDo web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...] Comments[...] in No TimeBuild Trust With Your Domain NameThis week, one ... by Red Paper Clip » Build Trust With Your Domain Name » Red Paper Clip[...] on http://www.neurosciencemarketing.com Share ... by Does Your Domain Say “Trust Me?” « Things I grab,… -
When Encouragement Can Hurt Your Child
2 May 2012 | 4:54 amHere’s another rare foray into neuro-parenting. In How to Praise Your Child, I described research that showed telling your child he/she is smart could actually backfire and have negative effects on performance. It turns out there’s another kind of encouragement that can hurt performance rather than improve it. Group vs. Individual New research published in [...] CommentsI agree. I believe praising the effort is the better thing to ... by frivWhat's really going in a situation like this? Could telling a ... by SamuelI have found comparing a child's progress to other groups… -
Neuromarketing Proof? UCLA Brain Scans Predict Ad Success
27 Apr 2012 | 4:55 amFor years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there’s been little in the way of published academic research that demonstrates measuring consumer brain activity can reliably predict subsequent behavior. A new [...] CommentsAmazing how little we really know about how our brains work. I ... by Samuel[...] [3] ... by Open science « Isabellemitchell's BlogRoger, exactly my point: It all depends on the…
