Have an amazing idea your local bank isn’t buying into? Today, those dreams don’t have to stop at the banker’s desk thanks to the trend of crowdsourcing, where an adoring public can fund your project one dollar at a time. Via BestAccountingDegrees.net. Like infographics? So do we.
Selected by ivanadaime
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Most Topular Stories
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Crowdfunding: Where dollars and dreams meet [infographic]
Holy Kaw!18 Jun 2013 | 5:35 pm -
Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
Writing On The Web by Patsi Krakoff, The Blog Squad12 Jun 2013 | 5:30 amYou want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post? The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006,… -
Top Content Marketing Posts of 2013
Online Marketing Blog18 Jun 2013 | 4:00 amI think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing. Rather than just pontificate about the latest trend, our approach is to experiment, optimize and share what we learn. For example, we’ve implemented content marketing projects for organizations that range from several Fortune 50 companies to Content Marketing World, the Mac Daddy of content marketing… -
How to Make the Zero Moment of Truth Work for You
Marketing Darwinism5 Jun 2013 | 9:55 amPosted in Behavioral TargetingBusiness IntelligenceConversionConversion OptimizationCustomer ExperienceInteractive MarketingInternetSearchSEOStrategyUser Generated Content When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting… -
59% Say Running a Small Business Is Harder Today Than 5 Years Ago [INFOGRAPHIC]
HubSpot's Inbound Marketing Blog18 Jun 2013 | 1:00 pmSmall businesses don't exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it's no wonder 59% of small business owners say it's harder to run a small business now than it was just five years ago. But "harder" may not necessarily be a bad thing, considering 72% of small business owners also expect their 2013 revenue to outperform their 2012 revenue. This all according to some new survey data from Constant Contact, brought to our attention by AllFacebook. The survey asked 917 small business owners to explain what it's like running their small…
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Holy Kaw!
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Crowdfunding: Where dollars and dreams meet [infographic]
18 Jun 2013 | 5:35 pmHave an amazing idea your local bank isn’t buying into? Today, those dreams don’t have to stop at the banker’s desk thanks to the trend of crowdsourcing, where an adoring public can fund your project one dollar at a time. Via BestAccountingDegrees.net. Like infographics? So do we. -
10 tips for maximizing your conference experience
18 Jun 2013 | 5:29 pmAttending a conference can provide opportunities to network, a chance to see what others in your field are up to, and, of course, the opportunity to see the sites of another city if you have the time, but if you play your cards right, the experience can be so much more. Allison Boyer at NMX [...] -
Not impressed by Adobe Creative Cloud’s launch features for photographers. Are you?
18 Jun 2013 | 5:19 pmToday Adobe announced Photoshop CC that is only available to cloud subscribers. Adobe should not release such lame updates to Photoshop and Lightroom to convince people that the cloud-subscription software is exciting. They should make dramatic improvements – things that photograpehrs can’t live without. Can we live without “Smart Sharpen” and “Intelligent Upsampling” with Photoshop. [...] -
The ultimate catcall killer: Hairy tights
18 Jun 2013 | 4:09 pmCan’t wait to hit the streets in that hot micro-mini, but worried about attracting the wrong kind of attention? Though you’d definitely be turning heads in this Chinese export, this accessory will probably keep those with less-than-honorable intentions at bay better than a king-size bottle of pepper spray. According to the Telegraph: They first appeared [...] -
Mexican volcano blows its top! [video]
18 Jun 2013 | 2:09 pmWhile it isn’t unusual for those near Mexico’s Popocatepetl volcano to see signs of activity, Monday provided plenty of excitement for the 650,000 residents in the high-risk zone. Monday’s eruption spewed ash four kilometers in the air, as can be seen in the video below, and access has been restricted in a twelve-kilometer radius of the [...]
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Writing On The Web by Patsi Krakoff, The Blog Squad
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Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
12 Jun 2013 | 5:30 amYou want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post? The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006,… -
Your Business Blog: Guest Blogging Etiquette
5 Jun 2013 | 10:53 amLast month, we contributed a post asking if guest blogging is really a necessary element to a good blog. The answer was a pretty resounding “yes.” In light of that, I thought I should elaborate on a few tips for how to be a good guest blogger. First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved. Set standards/boundaries – make sure that before you begin a guest blogging relationship, that all parties involved know what is expected of them. Setting standards for things like post length, how often the swap will… -
Engage Your Blog Readers with Meaty Content
29 May 2013 | 5:31 amYou already know that, “Content is King” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion. Good business blogs – the ones that have large readership – are like good restaurants. You go there for a good meal and leave pleasantly satisfied. Compare… -
Guest Blogging: Just How Important Is It?
22 May 2013 | 7:30 amHaving guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer. You may just want to invite one or two writers to write posts that are their take on content that you… -
7 Content Marketing Questions to Ask BEFORE You Write a Word
15 May 2013 | 4:13 amHere are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. 1. What do you want your visitor to do after reading or viewing your article, blog or video? For example, do you want them to buy a product? Call a phone number? Register on a form with their email address?
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Online Marketing Blog
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Top Content Marketing Posts of 2013
18 Jun 2013 | 4:00 amI think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing. Rather than just pontificate about the latest trend, our approach is to experiment, optimize and share what we learn. For example, we’ve implemented content marketing projects for organizations that range from several Fortune 50 companies to Content Marketing World, the Mac Daddy of content marketing… -
Opening Up Twitter Analytics to All – Smart Marketing Move ala Google
17 Jun 2013 | 6:07 amIs Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are more likely to retweet content from a business they follow. Is Twitter right for you? How do you know the performance of your Twitter engagement and marketing activities? -
Online Marketing News: Digital Agency of the Future, Facebook Hashtags, Google Gets Waze, Apple Money, Amazon Grocery
14 Jun 2013 | 4:00 amImage: Detail of Skyword Infographic The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow? For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt and integrate. The holistic approach I talk about here and in Optimize are a reflection of the changes we’ve made to better integrate content, social media and search optimization. With this context, I… -
20 Plus Tips on How to Optimize Your Presentations & Public Speaking
12 Jun 2013 | 4:01 amWhat does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual.ly and on blogs? The answer is yes – all of the above. And more. More marketing and communications pros are getting on board with the idea that public speaking is fuel for content marketing. The problem is, the focus on creation and promotion centers around individual content objects or presentations. An optimized presentation strategy means having a narrative or story that includes your… -
Why SEO is Relevant When It Comes to B2B Thought Leadership
10 Jun 2013 | 5:51 amI’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media. A digital marketing exec I follow on Twitter shared a CMI article that posted this weekend: “Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership”. As a long time realist about the role of search in online marketing, I wasn’t sure if this was simply linkbait or a well reasoned, data-informed argument. It’s a cliche to respond to “SEO is dead” articles because those writers are almost always uninformed or have an agenda unrelated to…
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Marketing Darwinism
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How to Make the Zero Moment of Truth Work for You
5 Jun 2013 | 9:55 amPosted in Behavioral TargetingBusiness IntelligenceConversionConversion OptimizationCustomer ExperienceInteractive MarketingInternetSearchSEOStrategyUser Generated Content When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting… -
6 Tips for Turning Big Data into Great Customer Experiences
29 May 2013 | 11:00 amPosted in Behavioral TargetingBusiness IntelligenceConversion OptimizationCustomer ExperienceEnterprise 2.0Interactive MarketingOnline TestingStrategy The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Instead of working on intuition, or crude analytics, you could… -
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
22 May 2013 | 11:00 amPosted in CommerceeCommerceStrategy When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. Wal-Mart… -
Why CMO’s Need To Be More Involved in Ecommerce
15 May 2013 | 11:00 amPosted in CommerceConversion OptimizationCustomer ExperienceeCommerceLeadershipOnline TestingOptimizationPersonalizationTesting If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start if you haven’t yet…started? And who should lead the charge? The modern day merchant must have an intimate understanding of the importance of online and mobile commerce,… -
3 Ways Social Media can Boost Sales Success
7 May 2013 | 10:45 amPosted in BloggingBusiness IntelligenceCommunitiesContent MarketingConversational MarketingEnterprise 2.0FacebookLead GenerationLead NurturingPeopleSalesSocial Business IntelligenceSocial MediaSocial NetworkingStrategyThought LeadershipTwitter Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. But a new RAIN Group report proves otherwise and shows that sales people that truly…
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HubSpot's Inbound Marketing Blog
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59% Say Running a Small Business Is Harder Today Than 5 Years Ago [INFOGRAPHIC]
18 Jun 2013 | 1:00 pmSmall businesses don't exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it's no wonder 59% of small business owners say it's harder to run a small business now than it was just five years ago. But "harder" may not necessarily be a bad thing, considering 72% of small business owners also expect their 2013 revenue to outperform their 2012 revenue. This all according to some new survey data from Constant Contact, brought to our attention by AllFacebook. The survey asked 917 small business owners to explain what it's like running their small… -
How to Turn One Idea Into a Bottomless Backlog of Blog Posts
18 Jun 2013 | 9:30 amThis situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place. You have no problem writing a post once you have an idea, but coming up with the idea in the first place can be the hardest part. It’s too easy to spend minute after minute staring at a blank screen, the cursor blinking back at you, taunting your idea paralysis. It's a shame you can't crumple your computer screen and fire it… -
How charity: water Has Reinvented the World of Charitable Giving
18 Jun 2013 | 5:00 amThe IRS lists that there are over 1.1 million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. Getting people to care deeply enough about an issue is extremely challenging, particularly given the number of emails, invitations, and requests most people get on a daily basis. So, how does a nonprofit stick out from the pack? One nonprofit chose to focus on radical transparency, giving donors the security and comfort of knowing that every dollar they donated would directly benefit their mission. This is the story of how… -
What You Need to Know This Morning: June 18, 2013
18 Jun 2013 | 3:00 amHappy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. He also says, "The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be stopped." Doesn't that make you feel a whole lot better? Mission Impossible: Selling Cars to Millennials Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. The data: In 2001, people aged 18 to 34 bought 24% of all new cars in the… -
9 Insider Tips for Native Advertising That Actually Works
17 Jun 2013 | 11:00 amNative advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising. Advertisers believe native advertising is more effective than old-fashioned display ads. A recent study by IPG Media Lab and Sharethrough found that consumers look at native ads 53% more often than they look at traditional display ads. Research firm eMarketer reports that…
