Nine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of…
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Most Topular Stories
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Mammals may not get to cool climates in time
Holy Kaw!16 May 2012 | 12:09 pm -
Google to take on Apple by giving early Android access to other smartphones
Pocket-lint : google16 May 2012 | 3:38 amNo more Google Nexus Google’s next version of Android could arrive on as many as five different manufactured smartphones as it changes its approach to launching new operating systems. In the past Google has tested the water by partnering with one manufacturer to produce the first smartphone on a new Android platform, as part of the Nexus range, before slowly rolling it out on to others. However, the internet giant hopes to take on Apple by working closely with multiple manufacturers so that it’s in a position to release an array of Android smartphones and tablets from launch. As… -
5 Pinterest Pinning Tips: Don’t Be a Pinhead
Writing On The Web by Patsi Krakoff, The Blog Squad11 May 2012 | 4:01 amDon’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good… -
Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
Online Marketing Blog16 May 2012 | 4:50 amAt TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb’s Account Manager at TopRank, I was keenly interested in getting to know Jason better and learning his plans for the future – and what better way than through an interview for all readers of Online Marketing Blog to see? In this interview Jason talks about the undeniable… -
There is NO Passive Marketing with Social!
Social Media Darwinism16 May 2012 | 12:00 pmTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy. Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV. In the…
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Holy Kaw!
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Mammals may not get to cool climates in time
16 May 2012 | 12:09 pmNine percent of the Western Hemisphere’s mammals—and up to 40 percent in some regions—may not be able to outpace climate change. “I think it’s important to point out that in the past when climates have changed—between glacial and interglacial periods when species ranges contracted and expanded—the landscape wasn’t covered with agricultural fields, four-lane highways and parking lots, so species could move much more freely across the landscape,” says Joshua Lawler, associate professor of environmental and forest sciences at University of… -
Time of year matters for vitamin D risk
16 May 2012 | 12:08 pmWhen considering a patient’s blood vitamin D levels, it may be best to consider a lower threshold for concern, as well as the time of year. "In evaluating health risk," the University of Washington researchers conclude, "season-specific targets for Vitamin D blood concentration may be more appropriate than a static target when evaluating patients health risk." Full story at Futurity. More research news from top universities. Permalink | Leave a comment » -
The (not so correct) anatomy of sea life
16 May 2012 | 11:52 amMarine biology, scharine schiology. Pleated Jeans skips scientific facts for its series of sea life diagrams. Via Pleated Jeans. (H/T @laughingsquid) Laughing is good for you. Permalink | Leave a comment » -
The mechanics of eclipses [infographic]
16 May 2012 | 9:11 amWhen the moon passes in front of sun, as viewed from Earth, the eclipse that occurs is visible from a narrow path on Earth that corresponds to the location of the moon's shadow. During a total solar eclipse, this path is known as the path of totality. WARNING: Never look directly at the sun during an eclipse with a telescope or your unaided eye. Severe eye damage can result and scientists use special filters to safely view the sun. Via Space. The view from space. Permalink | Leave a comment » -
Clean air improves heart health, Olympics show
16 May 2012 | 8:39 amUsing the 2008 Beijing Olympics as a lab, researchers found evidence that even short-term reduction in air pollution exposure improves a person’s cardiovascular health. “Beijing is one of the most polluted cities in the world, and the Chinese government had proposed to reduce pollution levels to be comparable to other Olympic host cities,” says USC Professor Junfeng (Jim) Zhang. “We wanted to take advantage of such a huge intervention and look at what happens to people biologically.” Full story at Futurity. More research news from top universities. Permalink |…
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Pocket-lint : google
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Google to take on Apple by giving early Android access to other smartphones
16 May 2012 | 3:38 amNo more Google Nexus Google’s next version of Android could arrive on as many as five different manufactured smartphones as it changes its approach to launching new operating systems. In the past Google has tested the water by partnering with one manufacturer to produce the first smartphone on a new Android platform, as part of the Nexus range, before slowly rolling it out on to others. However, the internet giant hopes to take on Apple by working closely with multiple manufacturers so that it’s in a position to release an array of Android smartphones and tablets from launch. As… -
Google lost money on Android in 2010
4 May 2012 | 4:32 amCourt case reveals A court has heard that Google’s Android OS lost the internet giant money in every quarter of 2010. Google avoids publishing its financial reports on Android, but during the case in which software developer Oracle is suing Google for copyright infringements, the judge said the results added “up to a big loss for the whole year” for the company. Despite Android resulting in net losses for every quarter of 2010, Google actually $97.7 million in terms of revenue for the first quarter of that year, two years after the first Android device was sold. The… -
Gingerbread still most popular version of Android, Ice Cream Sandwich still playing catch-up
2 May 2012 | 5:31 amICS only has 4.4 per cent share Android 4.0 Ice Cream Sandwich?share has grown to 4.4 per cent in Google's latest platform versions report, showing that the newest version of Android is growing in popularity, but by no means the most popular version of the mobile OS. That crown goes to Android 2.3 Gingerbread, with a whopping 64.4 per cent of devices that have accessed Google Play in the last 14 days using it. The breakdown, provided by Google, also shows that while developers and supposedly customers were screaming out for Android tablets and its Android 3.0 Honeycomb operating system,… -
Best Android productivity apps
27 Apr 2012 | 8:35 amGet organised Productivity apps form the core of every smartphone experience. They are the reason that most of us invest in one, along with mapping and music. The useful apps available ?are numbered in the hundreds, but these are the ones we think every mobile should have installed from day one.? Everything from cloud-based document storage to handy office apps is covered here. Don't forget either, running Android means you get access to Google's entire infrastructure. This means the general email, calender and document experience should be a bit smoother, should you do the majority of your… -
Original Google Phone unveiled, and no it wasn't the G1
26 Apr 2012 | 4:30 amWhat might have been Images of the first ever Google Phone have emerged during the court case between the internet company and technology outfit Oracle. No, not the T-Mobile G1. Housing a Qwerty keyboard and small display, the unnamed handset was in Google’s road plan two years before the G1’s arrival.? The handset was originally pitched to T-Mobile but sadly never saw the light of day and the case has even thrown up what some of the specs might have entailed. Google was said to be looking at an ARMv9 200MHz processor, 64MB RAM, miniSD card slot, two-megapixel camera and a QVGA…
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Writing On The Web by Patsi Krakoff, The Blog Squad
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5 Pinterest Pinning Tips: Don’t Be a Pinhead
11 May 2012 | 4:01 amDon’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good… -
Pinterest: 3 Reasons To Take Note
25 Apr 2012 | 5:09 amEven if you’ve never been on Pinterest, you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. To put it in a nutshell, Pinterest is a super simple way to visually bookmark what… -
Content Marketing: Stories are Key
11 Apr 2012 | 4:42 amIf you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. 2. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. At some point, something was important enough because it was emotional. That’s what… -
5 Uses for Your Business Blog
28 Mar 2012 | 4:43 amMaintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart) 1. Raw Sales For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the… -
Online Persuasion: Seeing Through the Eyes of Customers
21 Mar 2012 | 6:37 amThere’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? What if you could live in their shoes for a day? Or, track their brains as they go online to your website? What makes them click? What makes them take action? Here’s where you should start thinking…
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Online Marketing Blog
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Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
16 May 2012 | 4:50 amAt TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb’s Account Manager at TopRank, I was keenly interested in getting to know Jason better and learning his plans for the future – and what better way than through an interview for all readers of Online Marketing Blog to see? In this interview Jason talks about the undeniable… -
Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan
15 May 2012 | 3:25 amRelease Your Internal Marketing Warrior In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus and start down a healthier path. About a month ago I spoke with my good friend Ali who had recently started a training program to become a yoga instructor. She convinced me to attend a class with her and I even though I’ve done yoga before, this was an entirely new… -
5 Ways to Optimize the Business Value of Attending Conferences
14 May 2012 | 9:37 amAre you optimizing your conference experience? TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long term. If your company is considering whether to send you to events because of uncertain return or benefits, show them the following list. In fact, if I were running a conference, I’d make sure these tips are shared with attendees, sponsors and… -
Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supreme, Google & Big Data for SEO
11 May 2012 | 3:35 amActionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks. This infographic provides not only some of the Key Performance Indicators (KPI) that your company should be tracking, but how to calculate these numbers as well. Examples of the KPI’s your company should be tracking: Brand Awareness & Reputation Marketing Program Effectiveness Lead Generation Effectiveness Use LinkedIn to Get Juicy… -
Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June
10 May 2012 | 8:08 amWhen you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing budget gets wasted or spent inefficiently. To bring some clarity to the myriad online marketing options available, I think it’s worth marketers taking a holistic approach that starts with an essential understanding of goals and customers. Who are your best…
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Social Media Darwinism
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There is NO Passive Marketing with Social!
16 May 2012 | 12:00 pmTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy. Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV. In the… -
The Emotion found in Social Data
9 May 2012 | 12:00 pmLet’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining. As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. Surveys – break-down for four… -
CMOs: Shedding light on marketing performance
18 Apr 2012 | 8:19 amBusinesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing… -
NASCAR appeals to more than just Sports Fans!
4 Apr 2012 | 9:34 amAs fans of the movie Talladega Nights would know, stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity, and some of them came to love the fast-paced driving down twisty mountain roads. The repeal of Prohibition in 1933 largely dried… -
More B2B Marketing on Mad Marketing TV — The After Party
7 Mar 2012 | 7:00 amAfter last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company - Buyer personas and the importance of knowing your buyers - Approaches for creating engaging content - How writing a book can help generate awareness and build reputation MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul... Related posts…
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HubSpot's Inbound Internet Marketing Blog
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7 Enlightening Infographics About Email Deliverability
16 May 2012 | 8:55 amI've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. There's actually quite a lot to take into account to ensure your emails actually get delivered to a recipient's inbox. Your list has to be healthy (if you're curious what makes up a healthy email list, take this 5-question test we developed); you need to develop and maintain a high Sender Score; you need to segment your email list like a pro; and the list goes… -
20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
16 May 2012 | 6:00 amIf there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. But to get so excited about awesome marketing means there's another end of the spectrum. A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. Those guys give legitimate marketers a bad name, and the worst part of… -
Twitter Launches Weekly Email Digest to Aid Content Discovery
15 May 2012 | 1:30 pmLooks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they're connected with on Twitter. This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Similar to the updated design of the Twitter Discover tab we covered earlier this month, the summary highlights which of the users you're connected to on Twitter shared the featured stories and… -
10 Simply Awesome Examples of Email Marketing
15 May 2012 | 8:48 amAs the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools, email marketing is not dead! But over the years, some less than savory email marketing behaviors by brands -- whether they knew better or not -- have soured many recipients to the email messages filling up their inboxes. On the other hand, it has also made consumers jump for joy when they actually do get an email that is helpful, interesting, or innovative. And that's the kind of email marketing we like to celebrate! We've written about fantastic ecommerce retargeting campaigns,… -
Why List Segmentation Matters in Email Marketing
15 May 2012 | 5:50 amBy now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. But while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices. Segmenting your communications can improve your email marketing campaigns by leaps and bounds (read on -- we have the data to prove it!). Luckily, marketers are at least starting to realize the importance…
