So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but…

