So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but…
Selected by jenbeever
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Most Topular Stories
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Gut Feeling or Analytics – which is better?
Social Media Darwinism8 Feb 2012 | 10:00 am -
How Social Media Is Changing the Agency/Client Relationship
MarketingProfs Daily Fix Blog8 Feb 2012 | 10:03 amThis week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do. The jumping-off point for our interview was that “social at the core” position. I wanted to know what that meant, and Glenn explained that, in a nutshell, it doesn’t make sense for an agency to offer “social” as a capability to its clients (as in, “We can also do… -
The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
HubSpot's Inbound Internet Marketing Blog9 Feb 2012 | 6:00 amEver since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game. At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s… -
Canadian Pharmacy – Best Way to Get Treated
Sport And Health Blog24 Jan 2012 | 2:00 amWhen we get into the topic of sports, one is sure to get into the topic of sports injuries as well. Sports injuries are of many types and vary considerably according to a particular kind of game. There are some injury form that can be more associated with only a specific type of sports overall. When people have sustained injury, especially that of a severe sports injury then it become essential to resort for immediate treatments that includes taking of the right kind of medicines. Canadian pharmacy online is one of the best pharmacies that provides for a great service in providing the right… -
Online Newsrooms: A Necessity for Search and Social Content Strategy
Search Engine Watch - Latest9 Feb 2012 | 6:00 amThink content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
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Social Media Darwinism
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Gut Feeling or Analytics – which is better?
8 Feb 2012 | 10:00 amSo I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but… -
What Social Data can Teach You about Audiences
1 Feb 2012 | 10:00 amMy son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings, would be the perfect match for our search, until I looked at… -
Trust is hard to come by these days
25 Jan 2012 | 10:00 amFor years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? Well 2 things … Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a… -
Brands: It’s not enough to be liked
15 Dec 2011 | 10:00 amImagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially… -
How important is real-time data? It’s all relative
7 Dec 2011 | 6:35 amThe speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data. To a 911 dispatcher, real time is a few seconds worth of critical information from a telephone call. What about marketing and advertising? This notion of “relative real time” extends there, too. To a marketing…
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MarketingProfs Daily Fix Blog
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How Social Media Is Changing the Agency/Client Relationship
8 Feb 2012 | 10:03 amThis week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do. The jumping-off point for our interview was that “social at the core” position. I wanted to know what that meant, and Glenn explained that, in a nutshell, it doesn’t make sense for an agency to offer “social” as a capability to its clients (as in, “We can also do… -
5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
8 Feb 2012 | 6:49 amMarketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR. Here’s an old school recipe for success: One part new product or service offering upgrade A tear-inducing script (Tears can be a result of hilarity or a message that pulls at the heartstrings.) One teaspoon of a timely message (Think Valentine’s Day and/or tax season.) A cute animal or hot celebrity A tease in the media What’s missing in this day of 24/7 social, mobile consumers? Mobile calls… -
The Questions I Would Ask If I Were Marketing Your Business
7 Feb 2012 | 6:53 amAdvice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that. And marketing professionals are left trying to filter the wheat from the chaff. The challenge marketing and brand managers face today, however, is not the basic how-tos of social media. They need less of the top five and top sevens and top 10s, and more content that marries the tactical to-dos… -
How to Deliver Your Sales Pitch, So Folks Listen
6 Feb 2012 | 6:56 amA guest post by Sarika Periwal of karmaCRM. Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to their life to make it simpler. It also means that to be a successful salesperson you need to have impeccable communication skills. However, this is not an inherent skill but one that has to be developed through practice. Here are a few things that you should keep in mind when you next deliver your sales… -
Free Friday: Marketing Smarts Podcasts
3 Feb 2012 | 10:00 amOn this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Hosted by MarketingProfs own Matt Grant, this weekly podcast features in-depth interviews with bright, engaging marketers. You’ll get insights and advice that will inspire you to pump up your marketing. Podcast topics include: Making the Most of a Mobile Moment (with Tim Hayden of 44Doors) Sally Hogshead and the $500 Cup of Coffee (with author Sally Hogshead) Have You Killed an Innovation Today? (with author and professor David Owen) Calculating the ROI of Social Media (with guest…
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HubSpot's Inbound Internet Marketing Blog
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The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
9 Feb 2012 | 6:00 amEver since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game. At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s… -
How to Score Your Leads So Sales Works the Hottest Prospects
8 Feb 2012 | 1:47 pmThe good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management, and specifically, lead scoring comes in. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website. For example, you would likely rank a vice president-level lead who has spent time on both your products and pricing page higher than an… -
A Marketer's Complete Guide to Launching Mobile Apps
8 Feb 2012 | 10:02 amAccording to former CEO of AppVee and AndroidApps Alex Ahlund, the average cost to develop a mobile app is $6,453 -- and the cost can skyrocket to as much as $150,000 depending on the complexity of the app. Wherever you fall on that spectrum, the money and resources you dedicate to conceptualizing and developing a truly great mobile app can all be put to waste if you don't orchestrate a proper mobile app launch. In fact, in December 2011, the 1 millionth mobile app was pushed to market. To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there… -
How to Attract the RIGHT Social Media Followers for Your Business
8 Feb 2012 | 6:00 amThe benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers. If you're a HubSpot customer, you can use the Keywords App and the Social Media Prospects App to help with this. For example, we at HubSpot would choose the… -
Why User-Generated Content Is More Important Than You Think
7 Feb 2012 | 11:33 amA certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Whether they're part of the target audience to which you sell or not, this group is worth considering as part of your inbound marketing strategy because there's a strong likelihood they either will become part of your target audience in the future, or because they already influence your target audience now. Let's break down who these power purchasers are, some of the interesting demographics and…
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Sport And Health Blog
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Canadian Pharmacy – Best Way to Get Treated
24 Jan 2012 | 2:00 amWhen we get into the topic of sports, one is sure to get into the topic of sports injuries as well. Sports injuries are of many types and vary considerably according to a particular kind of game. There are some injury form that can be more associated with only a specific type of sports overall. When people have sustained injury, especially that of a severe sports injury then it become essential to resort for immediate treatments that includes taking of the right kind of medicines. Canadian pharmacy online is one of the best pharmacies that provides for a great service in providing the right… -
MLS Cup Finals Soon
25 Oct 2011 | 7:05 amWhile we in the USA look ahead to the MLS Cup Finals schedule, hoping our teams will make it to the big game, spare a thought for our footballing brothers across the pond. This morning in Manchester, England, the smoke of a thousand fires assails the sky, the black eyes, bruised egos, burnt bathrooms and broken records are littered across the city’s sense of surrealism, in the wake of what was surely the most dramatic derby day defeat ever. Manchester City have triumphed in such an extreme fashion that the Red Devils and their fans are still wobbling their heads, asking themselves… -
Boas and Torres
21 Oct 2011 | 1:44 amChelsea manager Andre Villas-Boas will give a clear indication of Fernando Torres’s place in his long-term plans when he names his team for Wednesday’s Champions League clash against Genk. Torres has been sidelined for Chelsea’s last two Premier League games as a result of his reckless red card against Swansea on September 24, but the ban doesn’t affect European ties so the Spanish striker is available for Genk’s visit to Stamford Bridge. Before his dismissal for a two-footed lunge on Mark Gower, Torres had finally started to show a few glimpses of the predatory… -
NFL Calendar
21 Oct 2011 | 1:39 am— Jan. 1, 2012—Regular season concludes — Jan. 7-8—Wild-card playoffs — Jan. 14-15—Division-round playoffs — Jan. 21-22—Conference championships — Feb. 5, 2012—Super Bowl, Indianapolis -
Fixtures from England
20 Oct 2011 | 10:49 pmFriday, October 21 2011 League Two 19.45 Accrington Stanley - Cheltenham Town Saturday, October 22 2011 Premier League 12.45 Wolverhampton Wanderers - Swansea City 15.00 Bolton Wanderers - Sunderland 15.00 Aston Villa - West Bromwich Albion 15.00 Newcastle United - Wigan Athletic 17.30 Liverpool - Norwich City Championship 15.00 Leicester City - Millwall 15.00 Coventry City - Burnley 17.20 Reading - …
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Search Engine Watch - Latest
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Online Newsrooms: A Necessity for Search and Social Content Strategy
9 Feb 2012 | 6:00 amThink content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world. -
Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
9 Feb 2012 | 5:00 amMany (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in. -
How to Use Government Data for Link Development
9 Feb 2012 | 4:00 amYou can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. -
RIAA President: Google ‘Misused Its Power’ by Protesting SOPA
8 Feb 2012 | 2:00 pmGoogle abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO. -
Privacy Group Sues FTC to Stop New Google Privacy Policy
8 Feb 2012 | 1:00 pmThe Electronic Privacy Information Center (EPIC) is suing the U.S. Federal Trade Commission in the hopes of stopping the new Google privacy policy, which is set to become effective March 1. The complaint was filed today in federal district court.
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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thedailygreen.com article feed
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Doctor Prescribes Preventive Medicine for Shale Gas
5 Feb 2012 | 6:07 amAs Gasland director Josh Fox's arrest stole the attention, politicians heard important testimony about fracking. -
How to Win Friends, Influence People, and Bury Nuclear Waste
28 Jan 2012 | 11:37 pmThe decades-long stalemate on where to store U.S. nuclear waste could be ending. -
Latest Toxic Toy Recalls: Lead and Cadmium in Toys and Jewelry
28 Jan 2012 | 7:40 amFind details about the latest children's product recall: Action figures. -
The Downs and Ups of Gas Prices
22 Jan 2012 | 6:58 amGas exports could drive up gas prices. -
The Record-Breaking 14 Billion-Dollar Weather Disasters of 2011
20 Jan 2012 | 11:09 pm2011 has broken the record for the most billion-dollar weather disasters.
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Small Business Marketing Blog from Duct Tape Marketing
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How to Use a WordPress Blog as a Referral Generator
9 Feb 2012 | 5:19 amHow to Use a WordPress Blog as a Referral GeneratorThis content from: Duct Tape Marketing I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other. They shake hands and agree that it’s a fabulous idea, but then nothing happens. Mostly nothing happens because there’s no catalyst to get the ball rolling in a way that makes sense. I mean, sure, they could both send out a mass mailing to their clients professing how great the other is, but… -
Turn Your Business Into a Community Building Platform
8 Feb 2012 | 5:36 amTurn Your Business Into a Community Building PlatformThis content from: Duct Tape Marketing I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community. The notion of a platform is one that receives a fair amount of play in various contexts. An author is said to possess a platform when they have built a following. Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. And finally, many tech firms have built platforms by creating open source… -
Is Your Marketing Producing the Results You Expected
7 Feb 2012 | 5:58 amIs Your Marketing Producing the Results You ExpectedThis content from: Duct Tape Marketing Quipol Image:One-Fat-Man via Flickr CC The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually getting. Mostly they know the results aren’t what they had hoped for, but that’s another issue. Setting expectations One of the simplest, yet most effective, things you can do is set expectations or goals for your marketing. You can create… -
This Is a Message from Your Heart
6 Feb 2012 | 5:51 amThis Is a Message from Your HeartThis content from: Duct Tape Marketing I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way. a4gpa via Flickr CCIf you’ve never done it, it’s a pretty incredible experience to get to watch the awesome mechanical miracle that is you heart spray blood in and out through a series of valves, tubes, chambers, levers and doors that any engineer would be challenged to recreate. More often than not the heart is the subject of poems and songs about romance and love but in addition to being a physical… -
Weekend Favs February Four
4 Feb 2012 | 5:32 amWeekend Favs February FourThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or from my own travels. First run of the day Telluride Good stuff I found this week: Quipol – Easily create and embed social polls that are very easy to use and very good looking Transcribe – free online tool that makes it much easier…
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Simon Mainwaring
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Why the future of your brand will be crowdsourced
7 Feb 2012 | 9:34 pmIceland's citizen assembly discussing the country's constitutional reform. Image credit: Everyaware In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social media to get its citizens involved in writing their own future. The initiative began with a national forum in which 950 people were randomly selected to spend a day discussing a new constitution. A council then… -
Why caring is now the key to your brand’s success
6 Feb 2012 | 7:34 amNo book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still emotion, the relationship dynamics between brands and their customers has dramatically changed. Who Cares Wins explains in detail the drivers and best practices of this new dynamic. Jones does a masterful job of explaining in very clear terms, why business success in the future… -
Thanks to you the We First Social Branding Seminar is sold out
30 Jan 2012 | 8:47 amOn Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been possible without your help in spreading the message. There are so many people I want to thank for their continued support. From insightful thought leaders like Brian Solis, Beth Kanter, Mari Smith, Valeria Maltoni, and so many friends on twitter that kindly shared the information. I want to to thank the sponsors whose contributions have ensured that this will be a very… -
Why effective branding is about doing, not telling
26 Jan 2012 | 8:46 amImage: Absolut/Fader I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said something that evening that struck me very deeply. He said that branding is now more about the “doing” than the “telling.” I think Dan is absolutely right. For too long, branding as practiced by advertising agencies has been focused on the Big Idea that, well told, will connect emotionally with a customer and… -
What’s the real value of the We First Social Branding Seminar?
23 Jan 2012 | 8:07 amWe’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this one is any different. The idea behind the seminar is to make sure your brand (whether they’re a non-profit, a start up, a social entrepreneur, social enterprise, mid-size company or Fortune 500 brand) doesn’t get left behind in this fast changing marketplace by…
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Marketing Interactions
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Expectations and Experience are the New Competition
6 Feb 2012 | 11:51 amFor years, B2B marketers have been worried about competitors' products and solutions. They spent a considerable amount of effort trying to differentiate their features and prove their offering is better than another company's version of something similar. As technology continues to shorten product time-to-market and allow for rapid updates and improvements, it's also enabled marketers to become publishers, applying even more pressure to move faster to produce more information than competing vendors. Online publishing is the new version of one-upping. (Competitor A just… -
Marketing Cloud Computing to Non-Believer CIOs
2 Feb 2012 | 4:16 pmCloud computing is a pretty big deal. It's one of the top priorities for many CIOs. So, it should be a pretty easy process to build a B2B content strategy that helps CIOs make a purchasing decision. Or is it? I subscribe to a lot of newsletters and have a ton of Google Alerts to help me mine for information I use to learn more about the buyers my clients sell to. In my Inbox today was a bonanza of a resource. SearchCIO sent me a link to: Quick take: Why iRobot's CIO doesn't like enterprise cloud computing This resource is a quick interview with Jay Leader, CIO of iRobot, in… -
Why B2B Marketers Must Address Status Quo
31 Jan 2012 | 4:15 pmWhen I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. Anyone who's followed me for a while or read my book knows that I always start very early in the process with the stage of Status Quo. My definition of status quo is the buyer's current situation. We get to that by answering questions such as: How are they doing what your product enables today? What workarounds may be in place that could be escalating pain? Why should they care about what you're talking about? What would get their attention? What would they need to learn… -
The Content Marketing Continuum: Part 1
29 Jan 2012 | 12:25 pmOnline publishing has changed the game. Yes, the Internet changed everything. You've heard it before. But, what many B2B marketers haven't yet grasped is the shift from start and stop marketing campaigns to approaching online publishing as a Content Marketing Continuum. To make this shift, marketers need a framework, not just the ability to publish content. Marketers are under pressure to create a sustainable buyer experience that results in a profitable outcome. Pushing out stand-alone events or campaigns that stop and start and continuously change in focus is not going to… -
Are Shorter Sales Cycles a Wake-up Call for Marketers?
24 Jan 2012 | 4:47 pmMarketing Sherpa's chart of the week shows the answer to this question. Q. Please select the time period closest to the length of your organization's entire sales cycle, from first lead inquiry to purchase. In the commentary, Jen Doyle states that these results showing shorter sales cycles correlate to the lower deal prices Marketing Sherpa's annual benchmark survey also discovered. But I think there's more at stake here than lower prices. Everyone has been talking about how much time buyers spend self-educating and researching prior to identifying themselves to vendors.
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The Tom Peters Weblog
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Off the Cuff #2
7 Feb 2012 | 8:17 amOur Off the Cuff video series is a direct response from Tom to your questions. This is the second video in the series, which poses the question, "What is the greatest piece of advice you ever received that has made you a better writer or communicator?" It's a terrific question for Tom, and he discusses not only writing influences, but touches on public speaking as well. Don't miss the Dan Pink technique at the end; it may feel excruciating in practice, but there's no denying the improvement gained. -
TLBT Video #73Strategy: Measure Innovation
3 Feb 2012 | 8:46 amWe've posted the latest video in The Little BIG Things series on YouTube. Do you think it's impossible to measure innovation? In this video, Tom offers a brilliantly simple, easy-to-implement method for ensuring that a good portion of your work meets the mark on innovation. You can find the video in the right-hand column of this page or watch it at YouTube (time: 2 minutes 3 seconds). Or, get a PDF transcript of the video's content: Strategy: Measure Innovation. -
MOAP #4
30 Jan 2012 | 7:53 amThe latest installment of Tom's "Mother of All Presentations," or MOAP, is now available at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We'll be releasing a section every other week throughout 2012. Part 4 introduces Tom's conviction that encouraging your people to make friends in other functions of the organization should be a top priority. Tom says you should reward such behavior, make it an agenda item. Download Part 4 of Tom's Mother of All Presentations, and learn how and why cross-functional socialization (read, idea-sharing) is essential to business excellence. -
Race to Nowhere
27 Jan 2012 | 4:51 amTom has said, "We tell our kids to 'be still,' then tell them to 'read history books'—which are replete (100%!) with tales of people ... who never sat still." This is obviously not the ideal way to cultivate a talented workforce. The education system in the United States still seems to be attempting to churn out well-behaved factory workers. With the enormous pressure placed on teachers to produce sufficient test results, the classroom becomes more about test preparation than exploration and discovery. Albert Einstein, long since deceased, had this to say: "It is nothing short of a… -
Advice, For What It's Worth ...
25 Jan 2012 | 7:20 amI was asked to contribute (a very few words) to a family page offering words of wisdom to a graduating high school senior. That's a serious challenge—and I literally spent days on the task. Here, for better or for worse, is the result: Rules For Living Life to the Hilt Nothing will turn out the way you thought it would. There is no bigger waste of time than making plans. Any success you have will be the byproduct of having thrown yourself headlong and without reserve into what you were most passionate about—and then ridden the wave you created wherever and at whatever speed it…
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Church of the Customer Blog
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Playbooks and visual explanations
6 Feb 2012 | 8:30 amBy the time the New York Giants and the New England Patriots took the field Sunday for their Super Bowl matchup, the players on both teams had read, re-read and rehearsed their respective game playbooks dozens, if not hundreds of times. They'd studied each play via multiple diagrams and photographs, stats and descriptions of assignments for every player on the field. A playbook is an apt metaphor for any business team that needs concise, how-to plans to deal with the complexity of systems, processes and moving variables, especially with social business. Whether it's for one of the world's… -
People trust people
1 Feb 2012 | 12:27 pm[Click on chart to see larger version.] The latest edition of the Edelman Trust Barometer study just came out showing CEO's in the dog house when it comes to being trusted. Who do people trust? Academic and tech experts, sure. But the biggest movers in the study are "a person just like me" and "regular employee." Look at your 2012 marketing plan. Are you providing ways for your customers to get together in-person and online to encourage word of mouth? Are you showcasing your best employees in social media, at conferences, and at private events with customers? Source: 2012 Edelman… -
FedEx's apology: expertly delivered
21 Dec 2011 | 8:29 pmWe've seen this before: 1) company makes an egregious service mistake and is outed by a customer via a YouTube video, 2) video goes viral, 3) mainstream media picks up the story and amplifies it, 4) PR nightmare begins. This week's culprit is FedEx. A California FedEx driver is caught on a security-camera video flinging a package containing a computer monitor over the fence of a gated Southern California house. At no time does the driver attempt to ring the bell for delivery. Just a toss over the fence, and he jumps back into his truck. In two days, the video has over three million views. … -
The simplest definition of word of mouth marketing
28 Nov 2011 | 12:38 pmNice video from WOMMA on the basics of word of mouth marketing. Tweet -
14 new statistics about word of mouth marketing
17 Oct 2011 | 11:45 amThe Word of Mouth Marketing Association (WOMMA) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline. Source: WOMMA Note: the WOMMA Summit is coming up November 16-18 in Las Vegas. It's a great conference to learn the latest WOM marketing techniques from leading brands and agencies. Tweet
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Seth's Blog
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Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect… -
In search of a timid trapeze artist
5 Feb 2012 | 2:01 amGood luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in a revolution. Gather up as much speed as you can, find a path and let go. You can't get to the next rope if you're still holding on to this one.
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Mashable!
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Twitter to Get First Look at Several New York Fashion Week Collections
9 Feb 2012 | 6:35 amIt worked for Burberry, so why couldn’t it work for us? So seems to be the thought process of several prominent U.S. fashion labels during New York Fashion Week, all of which are planning their own takes on the “Tweetwalk” Burberry debuted at its womenswear show in September 2011. The London-based fashion house made headlines when it posted photos of every look from its Spring/Summer 2012 collection on Twitter seconds before they appeared on the catwalk. The initiative generated a huge amount of interest on Twitter — so much so that both “#Burberry” and “Christopher… -
DebtEye Changes Name to SpringCoin — An Intuitive Debt Management Tool
9 Feb 2012 | 6:22 amDebtEye announced Wednesday it is now SpringCoin, a learning-focused financial planning website that gets more intuitive as you use it. John Sun, CEO of San Francisco-based SpringCoin, started the business under the name DebtEye in February 2011. It was one of the start-ups at the notable Y Combinator start-up incubator and funding machine founded by Harj Taggar. SpringCoin helps customers meet financial needs and figure out how to pay off their debts by improving their financial literacy and by creating goals. “There’s a mentality that this stuff (finance) is above them and… -
Google Wants a 2.25% Cut of Every iPhone Sale
9 Feb 2012 | 6:06 amLooking to earn back some of the $12.5 billion it’s spending to buy Motorola Mobility, Google sent a letter to the Institute of Electrical and Electronics Engineers looking for a maximum 2.25% cut of sales for phones that use Motorola’s technology, including Apple‘s iPhone. The letter, which went out to the IEEE on Wednesday, outlines Google’s position on Motorola patents if and when the proposed takeover is executed. (Reports say it could happen next week.) Most striking was Google’s insistence on continuing to enforce a 2.25% fee on iPhones based on the… -
NASA TV Goes HD … Finally
9 Feb 2012 | 5:48 amNASA Wednesday upgraded the broadcast channels it operates to high-def. The two NASA TV channels, one for the public and the other for media, will switch to HD formats on Feb. 17 — or about five years after HDTV went mainstream in the U.S. The upgrade to NASA TV’s Public Channel (channel 101) affects the most people. The channel is carried by many cable and satellite providers, NASA says, and shows coverage of the agency’s missions and events as well as documentaries and archival programming. The Media Channnel (channel 103) is for local, national and world news… -
Today’s Top Stories: Google’s Cloud Storage, iPad Rumors
9 Feb 2012 | 5:36 amWelcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Google to Launch Cloud Storage Service [REPORT] Google plans to launch a cloud storage service similar to Dropbox, according to a report by WSJ. Google’s service will be called Drive, and it will let users store and share photos, videos and other documents in Google’s cloud, say sources familiar with the matter. iPad 3 Might Come With Different Screen and Thicker Case A…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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@ProBlogger
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6 Powerful Guest Post Tactics that No One’s Talking About
9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst… -
How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of… -
Six Steps to Make Sure Your Site Is Ready to Go Viral
6 Feb 2012 | 6:00 amThis guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Wow! And then I took a…
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Holy Kaw!
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The content marketing explosion [infographic]
9 Feb 2012 | 4:44 amVia Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment » -
8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at… -
5 explanations of why teenagers act the way the do
8 Feb 2012 | 11:22 pmUnderstanding the teenage mind could be a life's work. For those of you who don't have that kind of time, however, Mental Floss gives five things that could explain the mind of the teenager. For example, parents, have you ever wondered if your teenager is somehow getting dumber? Parents of teens often wonder what happened to the bright child they used to have. How can someone go from getting A’s to getting C’s when they seem to be doing the same amount of work? Once again, changes in the brain are to blame. While the merits of IQ tests are debatable, scientists used to think IQ… -
Surviving the loss of a star employee
8 Feb 2012 | 11:16 pmSome groups have stellar members who carry the team. That's all well and good until that member leaves. Then what? This Smartblog video will help you answer that question: Full story at Smartblog on Leadership. Top news for leaders. Permalink | Leave a comment » -
Disneyland circa 1957 [video]
8 Feb 2012 | 11:14 pmThis video was shot in 1957, less than two years after Disneyland had opened. The footage is newly restored and ready to take you to the happiest place on earth as it was in its early days. Full story at Mental Floss. All the top Internet videos in one place. Permalink | Leave a comment »
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Recipes of the day: 9/2/2012 - Saveurs du monde
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Tabbouleh
9 Feb 2012 | 6:54 am -
Banan ice cream
9 Feb 2012 | 6:54 am -
Orange Financiers
9 Feb 2012 | 6:54 am -
Simple Chicken Noodle Meal Soup
9 Feb 2012 | 6:54 am -
Fresh salad and Caprice des dieux duo
9 Feb 2012 | 6:54 am
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Food Wishes Video Recipes
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Pizza Sauce – Let’s Play ‘Hide the Little Fish’
8 Feb 2012 | 11:06 amI can assure you that the anchovies in this pizza sauce recipe are there for the subtle saltiness and unique savoriness they provide, and not just so you can tell your friend (the one who really hates anchovies) that they just ate some. Could it be for both? Sure. This pizza sauce recipe represents a new and improved version of the one we posted way back in 2007. We snuck in some of the aforementioned fish, and we’re also using both fresh and dried oregano. I love this sauce. If there’s a tastier, all-purpose pizza sauce recipe out there, I haven’t tried it. Convention wisdom says that… -
Next Up: New & Improved Pizza Sauce
7 Feb 2012 | 4:13 pm -
Tiramisu Chocolate Mousse – Pick’em Up and Lay’em Down
6 Feb 2012 | 10:50 amMost foodies know that Tiramisu is a decadent dessert featuring coffee soaked ladyfingers layered with a zabaione and mascarpone, but what many people don’t know is that the recipe’s name is one of the best culinary double entendres ever. “Tiramisu” translates to "pick me up." Considering that this popular Italian dessert is spiked with proven mood-elevators such as coffee, cocoa, sugar, and alcohol, the name seems to fit perfectly. But wait, there’s more. As legend has it, tiramisu was a popular snack with the “working girls” of northern Italy, where the dessert originated. So,… -
Super Bowls of Cabbage Rolls
4 Feb 2012 | 9:08 pmI wanted to wish you all a fun, festive, and very delicious Super Bowl Sunday! I’ll be watching the game with the in-laws, and if you’re wondering what we’re going to be eating, you may be surprised. There will be no Buffalo wings, no nacho cheese, and no baby back ribs. I’m so tired of football food, having produced all these recent Super Bowl-inspired videos, that I made a batch of cabbage rolls using this very popular, previously posted recipe. Hey, they are football shaped after all. I didn’t re-shoot the recipe, but I did snap a couple cell shots that I posted to… -
Quick Pickled Jalapeno Rings – I Hear These are Great on Nachos!
3 Feb 2012 | 12:55 amUnlike nacho cheese sauce, the nutritional label on a jar of pickled jalapenos isn’t very scary at all, so you can’t use that as an excuse when your non-foodie friends start making fun of you for having too much time on your hands. Nope, you’ll just have to fess up to making these pickled jalapeno rings for the simple reason that you knew how. While these are a no-brainer topping for your nachos, the fun doesn’t stop there. These make any sandwich more special, and any salad less snoozy. It would be faster to list things that this wouldn’t make more delicious. As I mention in the…
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Epicurious.com: New Recipes
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Old-Fashioned Graham Crackers with Turbinado Sugar
8 Feb 2012 | 9:01 pmRecipe from Epicurious -
Braised Brisket with Bourbon-Peach Glaze
7 Feb 2012 | 9:01 pmRecipe from Bon Appétit -
Potlikker Noodles with Mustard Greens
6 Feb 2012 | 9:01 pmRecipe from Bon Appétit -
Chinese Trinidadian Stir-Fried Shrimp with Rum
5 Feb 2012 | 9:01 pmRecipe from Epicurious -
Maple Syrup-Soaked Doughnut Holes
2 Feb 2012 | 9:01 pmRecipe from Bon Appétit
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Umami Girl
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Top 10 Super Bowl Recipes You Still Have Time to Make for Tonight’s Game
5 Feb 2012 | 5:46 amPin it Happy Super Bowl Sunday, if you’re into that kind of thing. I know I am. I mean that from the bottom of my heart. I won’t waste your pre-game time pretending that I give a crap about football or that I don’t have to Google “Super Bowl” every single year when I write [...] -
Announcing the Winners of The China Study 10-Book Giveaway
24 Jan 2012 | 2:22 pmPin it If you asked, I might divulge to you that I pride myself a little bit on being a confirmed non-celebrity-stalker. Alright fine, maybe I didn’t wait for you to ask. Maybe I’ve been staying up late at night thinking of ways to work that little factoid into my daily conversations. Maybe I published [...] -
Hey, 2012! Hit us with your best shot.
30 Dec 2011 | 9:42 pmEnter to win one of 10 (count em, 10!) copies of The China Study by T. Colin Campbell. This book will change -- and may even save -- your life. -
Purple Superfoods Smoothie
26 Dec 2011 | 2:20 pmPin it In case you’re partaking in any actual boxing on this Boxing Day (or, sure, maybe you have other reasons to need some clean energy to fuel your gorgeous bod), here’s a purple “superfoods” smoothie that tastes as good as it looks. Blueberries and raw cacao make for a mean right hook. And, boxing [...] -
Pumpkin Spice Smoothie on Serious Eats
21 Dec 2011 | 1:35 pmPin it Ho ho holy crap has December gotten away from me. We are back in the States for a few weeks, and it’s been one of those times when real life has outpaced and outclassed blogging life. I guess that’s probably “healthy” and “normal” and “anti-psychotic.” Which is all well and good. But it [...]
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Think Like A Consultant
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How to Organize Receipts for Taxes
31 Jan 2012 | 5:10 pmNeed help getting organized for tax season? Shoeboxed.com might be your solution. -
5 Easy Steps To Writing A Press Release
31 Jul 2011 | 10:32 amOne of the easiest ways to get mentioned in a newspaper, magazine or a third party website is through a press release. -
Client Confidentiality Agreements
18 Jun 2011 | 7:04 pmWhat consultants and freelancers need to know about client confidentiality.
