A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents.... Please visit Marketing Land for the full article.
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Most Topular Stories
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Report: 15% Of Social Users Have Ended A Friendship Because Of Social Media & Detailed Statistics On The ‘Tone’ Of Social Media
Marketing Land - Internet Marketing News, Strategies & Tips9 Feb 2012 | 7:00 am -
6 Reasons You Need to Charge More
SEOmoz Daily SEO Blog8 Feb 2012 | 11:30 amPosted by Dr. Pete I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed. 1. It’s Not All Billable Almost… -
Foursquare Brings More Search Refinements To Mobile Apps
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing9 Feb 2012 | 7:16 amCalling it “personalized search for the real world,” Foursquare brought its mobile Explore functionality into its recently redesigned PC website roughly three weeks ago, and added some new search capabilities in the process. Those capabilities included the ability to filter places... Please visit Search Engine Land for the full article. -
Easy Script Loading with yepnope.js
Nettuts+8 Feb 2012 | 6:00 amOfficially released by Alex Sexton and Ralph Holzmann in late February of 2011, the yepnope.js resource loader features asynchronous, conditional loading and preloading of both JavaScript and CSS resources. This makes managing dependant, conditional code a breeze. March of 2011 This nifty resource loader, which is only 1.6KB minified and gzipped, is now bundled with Modernizer and is great for loading polyfills, preloading or “priming” the users cache, or as a simple asynchronous resources loader / filter! For those of you unfamiliar with polyfills, they are essentially plugins,… -
It’s time to stop PROTECT IP
Matt Cutts: Gadgets, Google, and SEO18 Jan 2012 | 4:47 amA couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something…
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Marketing Land - Internet Marketing News, Strategies & Tips
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Report: 15% Of Social Users Have Ended A Friendship Because Of Social Media & Detailed Statistics On The ‘Tone’ Of Social Media
9 Feb 2012 | 7:00 amA new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents.... Please visit Marketing Land for the full article. -
Capture Mobile-Driven Actions For Targeted Ad Results
9 Feb 2012 | 6:17 amAs mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the buying cycle. To capitalize on this... Please visit Marketing Land for the full article. -
Marketing Day: February 8, 2012
8 Feb 2012 | 2:01 pmHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Skimlinks Downplays Pinterest’s Affiliate Link Practice Pinterest is quietly earning affiliate commission off of some images that its... Please visit Marketing Land for the full article. -
Skimlinks Downplays Pinterest’s Affiliate Link Practice
8 Feb 2012 | 1:04 pmPinterest is quietly earning affiliate commission off of some images that its users “pin” on the site and, while some users are getting vocal about the practice, the company whose technology makes it possible says it’s not a big deal. That company is Skimlinks, and in a blog post... Please visit Marketing Land for the full article. -
Slinging Hash Tags: Community Building In 140 Characters
8 Feb 2012 | 6:00 amOn October 28, 1939, an auctioneer sold off the entire company-owned village of Chichester, located in upstate New York: each and every house; factory building; the old social hall; and even the two-roomed schoolhouse. Seventy years later, this small hamlet isn’t unlike most other small rural... Please visit Marketing Land for the full article.
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SEOmoz Daily SEO Blog
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6 Reasons You Need to Charge More
8 Feb 2012 | 11:30 amPosted by Dr. Pete I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed. 1. It’s Not All Billable Almost… -
Using blekko's SEO Data to Evaluate Web Directories
8 Feb 2012 | 6:10 amPosted by davidzimmThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. If you haven’t tried it out yet, blekko.com is a unique search engine. Along with allowing you to customize your own search results (or view results customized by one of its editors) it transparently provides a plethora of data showing why it ranks sites in the search results. The best part is, even if you aren’t trying to increase visits… -
10 Ways Paid Marketers Can Leverage Inbound Marketing
7 Feb 2012 | 12:33 pmPosted by JoannaLord It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...{big gulp}...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually. Because it's true. Things have changed. There is no longer two main players in the game (SEO and PPC). Search marketing itself has evolved. We've covered a great deal of this here on the blog so I… -
Building a Technical SEO Process
6 Feb 2012 | 1:01 pmPosted by Stephanie Chang One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of time, ultimately in the long-run, they will help make monitoring the SEO on your site more efficient. This means… -
Find Your Site's Biggest Technical Flaws in 60 Minutes
5 Feb 2012 | 1:14 pmPosted by Dave Sottimano I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly. I've got some lovely volunteers who have kindly allowed me to audit their sites to show you what can be done in as little as 60 minutes. I'm specifically going to look for crawling, indexing and potential…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Foursquare Brings More Search Refinements To Mobile Apps
9 Feb 2012 | 7:16 amCalling it “personalized search for the real world,” Foursquare brought its mobile Explore functionality into its recently redesigned PC website roughly three weeks ago, and added some new search capabilities in the process. Those capabilities included the ability to filter places... Please visit Search Engine Land for the full article. -
The Golden Age Of SEO
9 Feb 2012 | 6:41 amI’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in... Please visit Search Engine Land for the full article. -
SearchCap: The Day In Search, February 8, 2012
8 Feb 2012 | 2:23 pmBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized... Please visit Search Engine Land for the full article. -
Bing Testing New Search Results Design
8 Feb 2012 | 1:43 pmBing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design. Jason Hart tipped us off listing out the key differences: Vertical tabs removed Top and bottom search boxes widened Search button icon changed... Please visit Search Engine Land for the full article. -
How To Make Unstructured Data Actionable In Display
8 Feb 2012 | 11:05 amI wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the... Please visit Search Engine Land for the full article.
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Nettuts+
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Easy Script Loading with yepnope.js
8 Feb 2012 | 6:00 amOfficially released by Alex Sexton and Ralph Holzmann in late February of 2011, the yepnope.js resource loader features asynchronous, conditional loading and preloading of both JavaScript and CSS resources. This makes managing dependant, conditional code a breeze. March of 2011 This nifty resource loader, which is only 1.6KB minified and gzipped, is now bundled with Modernizer and is great for loading polyfills, preloading or “priming” the users cache, or as a simple asynchronous resources loader / filter! For those of you unfamiliar with polyfills, they are essentially plugins,… -
Turbocharge Your Website With Memcached
6 Feb 2012 | 9:49 amYour latest PHP/MySQL website is finally online. And it’s awesome. But it’s not as fast as you want it to be, because of the many SQL queries running every time a page is generated. And above that, you have the feeling it will not scale well under heavy loads. And you are most likely right. In this tutorial, we will see how you can greatly improve your website’s responsiveness, and help it scale to handle many simultaneous visitors, by implementing a cache layer between your code and your database. The good news is it is fairly easy, and can be done in a few minutes! -
JavaScript Testing From Scratch: New on Premium
5 Feb 2012 | 12:30 pmThis likely isn’t the first tutorial on testing that you’ve ever seen. But perhaps you’ve had your doubts about testing, and never took the time to read them. After all, it can seem like extra work for no reason. This tutorial (with screencasts) intends to change your views. We’re going to start at the very beginning: what is testing and why should you do it? Then, we’ll talk briefly about writing testable code, before actually, you know, doing some testing! Let’s get to it. Become a Premium member to read this tutorial/screencast, as well as hundreds of… -
Best of Tuts+ in January 2012
2 Feb 2012 | 7:37 amEach month, we bring together a selection of the best tutorials and articles from across the whole Tuts+ network. Whether you’d like to read the top posts from your favourite site, or would like to start learning something completely new, this is the best place to start! Psdtuts+ — Photoshop Tutorials Create a Pimped Out Truck Using Photoshop and Point and Shoot Photos Making modifications to your car or truck in Photoshop can be a lot of fun. In this tutorial we will demonstrate how to create a pimped out truck modification using photos taken with a simple point and shoot camera,… -
Learn jQuery in 30 Days
31 Jan 2012 | 8:47 pmSometimes, it’s easy to become overwhelmed by how much there is to learn in this industry. If jQuery happens to be on your personal “need to learn soon” list, then I’m happy to announce my new course: “Learn jQuery in 30 Days”. If you’ll give me fifteen minutes a day for the next month, I’ll help you become a jQuery pro – and it’s free! How Does it Work? Sporadically, your skills will be put to the test, when you take the interactive quizzes! Once you enroll (free) via email, each day, you’ll receive a 10-15 minute video…
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Matt Cutts: Gadgets, Google, and SEO
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It’s time to stop PROTECT IP
18 Jan 2012 | 4:47 amA couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something… -
Sharing a search story
11 Jan 2012 | 12:20 amI’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something.I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played a lot of Werewolf. When I got back, for some reason I searched for [werewolf] — maybe I was thinking about making a custom deck of werewolf cards. Because I was dogfood-testing Search plus Your World, this is what I saw:In the top row of pictures, you’ll see a bunch of people playing… -
Larry Lessig on the corrupting influence of money
13 Dec 2011 | 1:37 pmLarry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem broken today and how to fix them.If you don’t have the time to read the book right now, you’re in luck. Lessig recently stopped by Google and gave a brief overview of the themes from the book. I had the honor of introducing him, and the video is live on the web now. Lessig’s talk is about 45 minutes long (the rest of the video is questions and… -
Beware of fake Matts leaving comments
11 Dec 2011 | 5:20 pmA lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, I’ve seen at least three nasty comments written by “fake Matt Cutts” impersonators.The first fake-Matt comment I remember was over Marketing Pilgrim around November 14th, 2011. When Frank Reed checked out the fake comment, it came from 74.120.13.132, which is… -
Progress against SOPA
21 Nov 2011 | 8:01 amWhen I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers the basics:This internet censorship under SOPA editorial by Rebecca MacKinnon also describes why SOPA would be really bad for the internet.I also wanted to take a minute and thank everyone who called or wrote their Congressperson to speak out against SOPA and PROTECT IP. As a result…
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Online Marketing Blog
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Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
9 Feb 2012 | 3:00 amIf you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his… -
Innovative Search Features Drive Engagement – Paul Vallez #OMS12
8 Feb 2012 | 3:30 am"Google taught us how to search." - Paul Vallez Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach? 75% Cocky 25% Open to new ideas In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for… -
#Optimize This: Online Marketing Summit 2012 Presentation
6 Feb 2012 | 7:21 amI’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are You Optimized?” touched on this. The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as… -
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
3 Feb 2012 | 4:55 amFacebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income. The Social Media Buzz “How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more… -
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
2 Feb 2012 | 7:21 amIs your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integration with social, many companies and digital pundits are still skeptical about…
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Smashing Magazine Feed
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Smashing Special: WordPress Theme Trends For 2012
9 Feb 2012 | 5:25 amThis special is the first in our series of Smashing Specials — extended articles and studies dedicated to a specific topic. The special features current WordPress theme trends for 2012, covering past trends, new developments in theme design and trends in the theme development. 2011 was a great year for WordPress, with some excellent new updates that saw the introduction of a drag-and-drop uploader, distraction-free writing, the HTML5 Twenty Eleven theme, and movement towards a fully responsive dashboard. As well as changes to WordPress core, theme development continued to… -
A Craft Of Consequences: Reader, Writer And Emotional Design
8 Feb 2012 | 8:06 amBefore the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment. In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things — we feel them… -
Collaging: Getting Answers To The Questions You Don’t Know To Ask
6 Feb 2012 | 7:02 amWhen conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic is very personal? How do you get a complete stranger to open up? There is a better way to conduct an in-depth interview, and it doesn’t involve a clipboard. Just imagine what you could discover if the participant’s answers weren’t limited to a predetermined set of questions. This is where collaging can help. Collaging is a projective technique by which participants select images… -
How To Use Custom Post Types To Organize Online Marketing Campaigns
3 Feb 2012 | 7:04 amCustom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can. Image Source As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain… -
Freebie: St. Valentine’s Day Icon Set (10 PNG/PSD Icons)
2 Feb 2012 | 7:38 amEvery now and then, we release useful freebies for all of our highly valued readers. Today, it is our pleasure to present to you Cuberto‘s fantastic St. Valentine’s icon set — exclusively designed for Smashing Magazine and its loyal readers. The icons presented are available in transparent PNGs as well as Photoshop PSDs (128×128 px) and are perfect for any projects you have coming up for St. Valentine’s Day. Enjoy! Download the Set for free! This icon set is completely free to use for commercial or personal applications without any…
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@ProBlogger
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6 Powerful Guest Post Tactics that No One’s Talking About
9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst… -
How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of… -
Six Steps to Make Sure Your Site Is Ready to Go Viral
6 Feb 2012 | 6:00 amThis guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Wow! And then I took a…
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TechCrunch
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Trion Worlds Brings Rift To China
9 Feb 2012 | 6:37 amGame-maker Trion Worlds is revealing its global ambitions — it just announced a partnership with Chinese Internet company Shanda to release Trion’s online roleplaying game Rift in China. The game had a successful launch in the United States and Europe last year, winning a bunch of awards, attracted 1 million registered users in its first four months, and supposedly bringing in $100 million in revenue. Trion CEO Lars Buttler says he sees Asia as the company’s “next great frontier,” one that he plans to conquer through the Shanda deal and another partnership to… -
Report: Apple To Announce The iPad 3 The First Week Of March
9 Feb 2012 | 6:08 amShocking news of the day: Apple is preparing to announce the iPad 3. Crazy news, I know. That announcement, if AllThingsD is to be believed, should come in the first week of March. The next-gen tablet itself is reportedly an upgraded version of the iPad 2, featuring a dual-core CPU and a higher-resolution display. But then again, that’s to be expected. Of course the iPad 3 will have better specs than the year-old iPad 2. Apple announced the iPad 2 in the same timeframe last year. Steve Jobs made a surprise return from medical leave to deliver the announcement. It was sadly the last… -
Waze Lets You Report Traffic With A Wave Of Your Hand
9 Feb 2012 | 6:00 amIf you’re one of the 12 million drivers who use real-time traffic data from Waze, there’s a drawback — the smartphone app depends on users to collect traffic data, but if a driver is stuck in traffic or spots an accident, that’s exactly when they shouldn’t be fiddling with their phone. That’s why the Kleiner Perkins-backed startup developed a new voice interface, which it’s launching today. Michal Habdank-Kolaczkowski, the company’s director of communications, recently demonstrated the new controls for me. The demo took place in the TechCrunch… -
Socialbakers Brings Its Leading European Social Analytics Platform To The U.S.
9 Feb 2012 | 6:00 amWith more companies vying for the attention of customers on social media channels, content producers, marketers and more are always looking for ways to better track the engagement and reach of their social media footprints — across the globe. Socialbakers, a young startup founded in 2009 has emerged as one of the leading social analytics platforms in Europe. Since raising $2 million in September from Earlybird Capital Ventures and breaking into the black, the startup has turned its sights to the U.S., becoming the exclusive analytics partner with Facebook and others to provide social… -
Meundies Wants To Send You A New Pair Of Underwear Every Month
9 Feb 2012 | 5:59 amIn the same space as other “get random stuff sent to you” startups (but especially Manpacks) Meundies launches today to bring users high quality underwear choices in a month to month subscription model. The Meundies onboarding process basically functions like that of Stylemint, where users select the styles and colors they like and the startup provides them with personalized choices, for $16 a month per item in addition to free shipping and returns. Members have the option of skipping a month or putting their membership on pause during the first five days of each month. Members…
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Mashable!
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Texts Now Popular Ammo for Divorce Battles [VIDEO]
9 Feb 2012 | 7:39 amNew technological and social media tools have a way of messing up relationships — and they can also be used for evidence when those relationships fail and end up in divorce court. A study of divorce attorneys released this week shows an increase in smartphones being used as evidence. Ninety-two percent of the attorneys surveyed in the American Academy of Matrimonial Lawyers study said they’ve seen an increase in the past few years in the number of cases that use evidence from smartphones; 94% said they’ve seen a rise in the use of texts as evidence in the past three years. -
Photo Finish: Kodak to Stop Selling Digital Cameras
9 Feb 2012 | 7:28 amIn a cost-cutting move and a signal of the company’s poor financial situation, Eastman Kodak on Thursday announced it plans to stop selling digital cameras. The company, which filed for bankruptcy protection last month, will instead focus on online and retail-based photo printing as well as desktop inkjet printing. Kodak plans to phase out all digital camera sales within the first half of this year. The move is expected to save Kodak $100 million. Kodak expects to incur charges of $30 million for exiting the business. “For some time, Kodak’s strategy has been to improve margins in… -
iPhone, Meet Laser Blaster. Is This 2012′s Hottest Toy?
9 Feb 2012 | 7:17 amiPhones aren’t cool. You know what’s cool? Shooting your friends with your iPhone, mounted into a laser blaster. A couple of phone-based friend-blasting systems have crossed our radar this week — one for iPhone, one for any smartphone. First came news that Hasbro is updating Lazer Tag (remember that?) for the app-obsessed 21st century. Its 2012 edition guns, hitting toy store shelves this August for $40 per blaster, include a slot for your iPhone or iPod Touch. Using a free Lazer Tag app and the phone’s built-in camera, the set-up will keep track of who shot whom and… -
3 Ways to Optimize Search on Your Ecommerce Site
9 Feb 2012 | 7:01 amThe Future of Search Series is supported by SES New York, the leading search, social and display conference. From March 19 to 23, get five days of education, inspiration and conversations with marketing experts from the digital space. Register with MASH20 to save 20%. More people are flocking online to get their shopping done these days. But, an online shopper doesn’t necessarily equal genius website navigator. Your need to ensure that your business website’s search tools are simple and intuitive for those who are less technologically inclined — or risk losing customers. -
Twitter to Get First Look at Several New York Fashion Week Collections
9 Feb 2012 | 6:35 amIt worked for Burberry, so why couldn’t it work for us? So seems to be the thought process of several prominent U.S. fashion labels during New York Fashion Week, all of which are planning their own takes on the “Tweetwalk” Burberry debuted at its womenswear show in September 2011. The London-based fashion house made headlines when it posted photos of every look from its Spring/Summer 2012 collection on Twitter seconds before they appeared on the catwalk. The initiative generated a huge amount of interest on Twitter — so much so that both “#Burberry” and “Christopher…
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ReadWriteWeb
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Big Question (Answered): "Do You Have Too Many Facebook Friends?"
9 Feb 2012 | 7:04 amEvery day I jump onto Facebook for my work, but honestly, I never use it as it was intended. If you send me a message or like my status, I might engage, but I never reach out to folks. My stream is full of interesting content about people I don't know enough to care about. I know that sounds rude, but there's really only so much room in your life for connections. I have a little over 700 friends and I think that's about 500 too many. I've been considering paring down for some time, not because I think my connections aren't cool, but because I'm missing out on things like my family's birthday… -
Appcelerator Acquires Cocoafish to Implement Mobile Cloud Services in Titanium
9 Feb 2012 | 7:00 amMobile development company Appcelerator announced today that it is buying "backend-as-a-service" startup Cocoafish to implement cloud services and functionality to its Titanium Platform. Acquiring Cocoafish is an astute move by Appcelerator, which focuses on tools for developers to create native and mobile Web apps. The company realized in its latest mobile developer report that 84% of developers using Titanium were utilizing some type of cloud service. With Cocoafish, Appcelerator attempts to keep all the necessary mobile development tools on its own platform. Appcelerator admits that with… -
Three Ways To Use Linked In If You're NOT Looking For A Job
9 Feb 2012 | 5:00 amA post last week on pimping your LinkedIn profile drew a big response, as well as a divide in comments about whether or not people should be using LinkedIn. One of the bigger misconceptions in comments in emails was that LinkedIn is primarily a job-hunting site. But there are reasons to use LinkedIn even if you have a job you love, aside from the obvious benefits of keeping up on your industry and making connections with potential business partners. Sponsor Among them: LinkedIn is a great contact manager. Not all of your contacts will have their phone numbers in their LinkedIn profile (and if… -
Groupon's First Earnings Call Missed the Mark, But It May Not Matter
8 Feb 2012 | 9:28 pmToday in its quarterly earnings call, Groupon reported that it did not meet fourth quarter expectations. The company posted a $43 million loss, or $0.08 cents per share. Despite the loss, Groupon's revenue in the fourth quarter 2011 grew 194% to $506.5 million, up from $172.2 million in the fourth quarter of 2010. In fact, the fourth quarter 2011 was the company's first quarter of operating profitability since it opening international operations in the second quarter of 2010. This brings everyone back to the same question: Is the daily deals model a real, legitimate business, or is it just a… -
Daily Wrap: January's List of Apps You Need to See and more
8 Feb 2012 | 6:00 pmDan Rowinski rounds up the best apps, in our opinion, of January 2012. This and more in today's Daily Wrap. Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well. Sponsor New iPhone, iPad and Android Apps for January 2012 In what is surely a labor of love, Dan Rowinski combs through the mass of apps released…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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Web Strategy by Jeremiah
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Google+ Has a Perception Problem
9 Feb 2012 | 5:36 amRemember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. I’ve heard from corporate social strategists I should be cautious about how much time and how frequently I discuss this nascent social newtork, and I spoke to media from a Tier 1 this week who said “does anyone even go there anymore? It seems like a wasteland”. Furthermore take this damning image which has been viewed 11k times suggests Google+ is filled with Google employees –and that’s about it. In fact, in our data on Super bowl… -
Altimeter Webinar Recording: State of Social Media Management Industry
8 Feb 2012 | 10:08 amThis week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change in the coming years: We’ll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain Consolidation will occur from market forces of email marketing, web analytics, CMS, marketing automation, brand monitoring, support… -
Hey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)
7 Feb 2012 | 10:01 amThis latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, and technology providers. To learn more about this report, please register for the webinar in which Chris will provide deeper knowledge from the report. This report is powerful in a few ways, it indicates the growth the in space, referencing that 45% of all mobile phone users are carrying a smart phone, and the growth rate for tablets is 23% annually. The report also… -
Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements
6 Feb 2012 | 8:39 amBy Altimeter’s Jeremiah Owyang, Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis to best understand the advertising trends for 2012. Using Chicago as a middle ground, we reviewed all ads from kickoff till the game clock expired and found that trends out of 87… -
P&G Layoffs Signal Focus on Digital Industry
4 Feb 2012 | 10:49 amLast week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient” -Bob McDonald, Chairman-CEO, P&G Yet this is a trend, as P&G had previously cut advertising spend on soap operas on traditional TV,…
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Daily Blog Tips
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New Backlink Analysis Tool
8 Feb 2012 | 3:56 amSince Yahoo! closed the Site Explorer service bloggers and webmasters (myself included) were left without any solid alternative. I have been looking for similar tools since then, and an interesting one I found recently is called ahrefs.com. It’s a paid service, but there are many free tools you can use on their website as well. For instance, right on the homepage you can type your domain name and click on “Explore Links” to get an overview of how your website is doing. As you can see from the screenshot above you get a lot of data back. For instance, you can see the total… -
Come Join the Social Media Club
7 Feb 2012 | 4:37 amBack in 2009 I created two clubs, one called “Retweet Club” and the other one called “Facebook Club”, where members would share each other’s content, with the goal of increasing social media traffic to their blogs and websites. The clubs worked as mailing lists (using Google Groups), but eventually the activity died down. The main reason was the following: sharing wasn’t fair. A member could be selfish and only send requests to the club, without ever sharing the content from other members. A couple of weeks ago I started thinking about what could be a… -
How Many Posts Should You Write Each Week?
5 Feb 2012 | 7:01 pmWhen I started blogging, four years ago, many experts advised posting daily – to increase traffic and keep readers hooked. And many popular blogs do post every day (at least on weekdays). Should you post every day, though? Probably not. Why? Because: If you write two posts each week instead of five (or seven), those posts will be much better written. If you only post once or twice a week, you’ll usually find that you get more comments on each post. If you don’t post too frequently, readers may actually read every post, instead of one in five. If you don’t use up all your ideas in the… -
How Much Does A New Customer Cost?
3 Feb 2012 | 8:28 pmFor someone who is about to start up their own business, whether online or not, this is an essential question to ask. When you sell a product or service you need someone to make a purchase so you can make money. The most important principle in business is that there are two different types of people involved in your business; customers and clients. While both of these may appear at first to be the same they are critically different and concentrating on one over the other can be the difference between success and failure. This concept, what I call the $1 Customer, I teach to clients in order… -
10 Ways to Ensure No-One Will Read Your Content
2 Feb 2012 | 8:44 pmSo many bloggers put tons of time and effort into getting more traffic – but perhaps that sounds like trying way too hard. Your ideas are so awesome, your personality so strong, that readers will just come to you. I’m going to give you ten straightforward ways to make sure the whole world knows you’re not going to pander to your readers. (Oh, and if you would like to have a few more readers – try doing the opposite of everything on this list.) 1. Give Your Post the First Title You Come Up With You’re in a hurry, right? So your post will do just fine with the…
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Holy Kaw!
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A battle of the sexes on cleanliness and hygiene [infographic]
9 Feb 2012 | 7:26 amVia Keeping It Kleen. Clean dating. Permalink | Leave a comment » -
Coffee-themed bike racks
9 Feb 2012 | 7:13 amJava junkies that commute via bicycle get their coffee experience started before even walking in the door of Filter Coffeehouse & Espresso Bar in Washington, D.C. The quirky joe shop recently installed bike racks shaped like a giant coffee mug and French press. The Washington Area Bicycle Association teamed up with the BikeBrand Your Biz campaign to set up the bike racks that not only accommodate the shop's many bikers, but also are wonderful branding for anyone strolling by. Via Laughing Squid. Coffee and biking make for a good morning. Permalink | Leave a comment » -
America's bacon obsession: 10 bacon-inspired products
9 Feb 2012 | 7:07 amHow much do we love our cured meats? A whole lot: On average, every American eats 18 pounds of bacon per year. Now, that salty meat obsession is reaching a new level. A look at the bacon craze sweeping the States, from the relatively tame bacon shake to the 'wait, what?' bacon lube: View slideshow at The Week. Photo: CC by kimtaro All the top stories from The Week. Permalink | Leave a comment » -
The content marketing explosion [infographic]
9 Feb 2012 | 4:44 amVia Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment » -
8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at…
