Via Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment »
Selected by juliemazziotta
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Most Topular Stories
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The content marketing explosion [infographic]
Holy Kaw!9 Feb 2012 | 4:44 am -
Photo Finish: Kodak to Stop Selling Digital Cameras
Mashable!9 Feb 2012 | 7:28 amIn a cost-cutting move and a signal of the company’s poor financial situation, Eastman Kodak on Thursday announced it plans to stop selling digital cameras. The company, which filed for bankruptcy protection last month, will instead focus on online and retail-based photo printing as well as desktop inkjet printing. Kodak plans to phase out all digital camera sales within the first half of this year. The move is expected to save Kodak $100 million. Kodak expects to incur charges of $30 million for exiting the business. “For some time, Kodak’s strategy has been to improve margins in… -
Throw Away the Maps
chrisbrogan.com6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
How to Recover From a Social Media Hangover
Copyblogger9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
6 Powerful Guest Post Tactics that No One’s Talking About
@ProBlogger9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst…
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Holy Kaw!
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The content marketing explosion [infographic]
9 Feb 2012 | 4:44 amVia Blue Glass Interactive. Marketing infographics. Permalink | Leave a comment » -
8 historical figures who ate disgusting things
8 Feb 2012 | 11:26 pmBefore you read this article, you may have thought your dog had the grossest eating habits ever. But Fido's penchant for poo is nothing compared to some of these sickos highlighted in Cracked. For example, Victorian scientist William Buckland: He didn't just stop at the meat of animals, either. While on a visit to St. Paul's Cathedral, a strange mark was found on the floor. A debate broke out as to what the stain could possibly be, at which point Buckland got on his hands and knees, licked the stain and confidently announced it to be bat piss. But the craziest thing Buckland ever did, at… -
5 explanations of why teenagers act the way the do
8 Feb 2012 | 11:22 pmUnderstanding the teenage mind could be a life's work. For those of you who don't have that kind of time, however, Mental Floss gives five things that could explain the mind of the teenager. For example, parents, have you ever wondered if your teenager is somehow getting dumber? Parents of teens often wonder what happened to the bright child they used to have. How can someone go from getting A’s to getting C’s when they seem to be doing the same amount of work? Once again, changes in the brain are to blame. While the merits of IQ tests are debatable, scientists used to think IQ… -
Surviving the loss of a star employee
8 Feb 2012 | 11:16 pmSome groups have stellar members who carry the team. That's all well and good until that member leaves. Then what? This Smartblog video will help you answer that question: Full story at Smartblog on Leadership. Top news for leaders. Permalink | Leave a comment » -
Disneyland circa 1957 [video]
8 Feb 2012 | 11:14 pmThis video was shot in 1957, less than two years after Disneyland had opened. The footage is newly restored and ready to take you to the happiest place on earth as it was in its early days. Full story at Mental Floss. All the top Internet videos in one place. Permalink | Leave a comment »
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Mashable!
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Photo Finish: Kodak to Stop Selling Digital Cameras
9 Feb 2012 | 7:28 amIn a cost-cutting move and a signal of the company’s poor financial situation, Eastman Kodak on Thursday announced it plans to stop selling digital cameras. The company, which filed for bankruptcy protection last month, will instead focus on online and retail-based photo printing as well as desktop inkjet printing. Kodak plans to phase out all digital camera sales within the first half of this year. The move is expected to save Kodak $100 million. Kodak expects to incur charges of $30 million for exiting the business. “For some time, Kodak’s strategy has been to improve margins in… -
iPhone, Meet Laser Blaster. Is This 2012′s Hottest Toy?
9 Feb 2012 | 7:17 amiPhones aren’t cool. You know what’s cool? Shooting your friends with your iPhone, mounted into a laser blaster. A couple of phone-based friend-blasting systems have crossed our radar this week — one for iPhone, one for any smartphone. First came news that Hasbro is updating Lazer Tag (remember that?) for the app-obsessed 21st century. Its 2012 edition guns, hitting toy store shelves this August for $40 per blaster, include a slot for your iPhone or iPod Touch. Using a free Lazer Tag app and the phone’s built-in camera, the set-up will keep track of who shot whom and… -
3 Ways to Optimize Search on Your Ecommerce Site
9 Feb 2012 | 7:01 amThe Future of Search Series is supported by SES New York, the leading search, social and display conference. From March 19 to 23, get five days of education, inspiration and conversations with marketing experts from the digital space. Register with MASH20 to save 20%. More people are flocking online to get their shopping done these days. But, an online shopper doesn’t necessarily equal genius website navigator. Your need to ensure that your business website’s search tools are simple and intuitive for those who are less technologically inclined — or risk losing customers. -
Twitter to Get First Look at Several New York Fashion Week Collections
9 Feb 2012 | 6:35 amIt worked for Burberry, so why couldn’t it work for us? So seems to be the thought process of several prominent U.S. fashion labels during New York Fashion Week, all of which are planning their own takes on the “Tweetwalk” Burberry debuted at its womenswear show in September 2011. The London-based fashion house made headlines when it posted photos of every look from its Spring/Summer 2012 collection on Twitter seconds before they appeared on the catwalk. The initiative generated a huge amount of interest on Twitter — so much so that both “#Burberry” and “Christopher… -
DebtEye Changes Name to SpringCoin — An Intuitive Debt Management Tool
9 Feb 2012 | 6:22 amDebtEye announced Wednesday it is now SpringCoin, a learning-focused financial planning website that gets more intuitive as you use it. John Sun, CEO of San Francisco-based SpringCoin, started the business under the name DebtEye in February 2011. It was one of the start-ups at the notable Y Combinator start-up incubator and funding machine founded by Harj Taggar. SpringCoin helps customers meet financial needs and figure out how to pay off their debts by improving their financial literacy and by creating goals. “There’s a mentality that this stuff (finance) is above them and…
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chrisbrogan.com
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Throw Away the Maps
6 Feb 2012 | 1:30 amPeople judge us by the path they’ve seen us walk before. They can’t anticipate our future steps. We, ourselves, look to how things have been, what seems to be the lay of the land, without realizing that the maps are not the territory. Want to succeed at work? Then don’t try to do your job. Instead, work towards something larger, more meaningful, and something that blends your convictions internally with your best ability to help others externally. Want to create something new? Then throw away the old, or maybe join two disparate old things together into something new. The… -
The Next Social Networks
5 Feb 2012 | 1:30 amThe rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for… -
Learn From Adele – Build Your Platform
3 Feb 2012 | 1:30 amJacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the… -
Rob Gokee is a Musical Wizard
2 Feb 2012 | 8:05 amI had such a great experience working with award winning musical composer Rob Gokee. We did some musical work together, and the process was so amazing. Rob helped me create my theme song for Shhh! The Secret Show. So anyhow, he and I sat down to do an interview, and it’s a bit long, but it’s totally worth it. We talk about what collaboration feels like at a distance, what it takes to get music like this made for your own show, and a lot more. Rob’s a hero to me, and has been part of the community for a while. I was so fortunate to have worked with him. Can’t see the… -
Build Your Platform – Start
30 Jan 2012 | 1:30 amThe following is part ONE of a series called Build Your Platform. If you find it interesting, please consider subscribing for free to get the rest of the series. This post is long. You might want to bookmark it for later. The age of social media oversaturation is upon us. People are declaring Twitter bankruptcy to go along with their email bankruptcy. They cite not wanting to start on yet another social network as their reason for not getting more involved with Google+. And just as soon as you start getting into Pinterest, you hear about Path, but wait: there’s Gentlemint, which is…
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Copyblogger
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How to Recover From a Social Media Hangover
9 Feb 2012 | 3:00 am“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider, talking about getting your social media game on. Of course, being the skimmer that I am, the first thing that caught my attention and made me go back and read the whole thing was his mention of having a Social Media Hangover. His hangover was induced by sometimes (as we all do) forgetting to… -
The “New” SEO Secret Weapon
8 Feb 2012 | 3:00 amIf you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs (search engine results pages), while other sites that used to outrank you suddenly evaporated. There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see… -
8 Quick Tips for Writing Bullet Points People Actually Want to Read
7 Feb 2012 | 3:00 amIt’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean for writers trying to cut through it all? At least two things that I can think of: You’d better know how to write a compelling headline You’d better know how to write bullet points that grab (and keep) your reader We’re not telling you to keep your copy short. -
7 Crucial Tactics for Writing a Wildly Successful Guest Post
6 Feb 2012 | 3:00 amWe all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? -
7 Smashing Social Media Marketing Links
4 Feb 2012 | 3:00 amThis week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social Media Hacks You Need to Embrace Now Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your…
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@ProBlogger
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6 Powerful Guest Post Tactics that No One’s Talking About
9 Feb 2012 | 6:05 amThis guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Whilst… -
How to Succinctly Report a Blog Issue to Tech Support
8 Feb 2012 | 6:07 amThis guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address. Or is it that the whole site just displays as a blank page, otherwise known as the white page of death? You’re not a programmer, a software engineer or a seasoned… -
Make Your Blog Load Faster than ProBlogger: Part 2
7 Feb 2012 | 12:05 pmThis guest post is by Devesh of WP Kube. A few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. But if this is new territory for you, here are three quick reasons why you need to speed up your blog: Google includes website loading speed as an important metric in their ranking algorithm. If you want… -
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
7 Feb 2012 | 6:04 amMid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions. The result was massive. Not only did we see some great revenue generated, it created some lovely buzz on the site. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of… -
Six Steps to Make Sure Your Site Is Ready to Go Viral
6 Feb 2012 | 6:00 amThis guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Wow! And then I took a…
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ReadWriteWeb
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Three Ways To Use Linked In If You're NOT Looking For A Job
9 Feb 2012 | 5:00 amA post last week on pimping your LinkedIn profile drew a big response, as well as a divide in comments about whether or not people should be using LinkedIn. One of the bigger misconceptions in comments in emails was that LinkedIn is a primarily a job-hunting site. But there are reasons to use LinkedIn even if you have a job you love, aside from the obvious benefits of keeping up on your industry and making connections with potential business partners. Sponsor Among them: LinkedIn is a great contact manager. Not all of your contacts will have their phone numbers in their LinkedIn profile (and… -
Groupon's First Earnings Call Missed the Mark, But It May Not Matter
8 Feb 2012 | 9:28 pmToday in its quarterly earnings call, Groupon reported that it did not meet fourth quarter expectations. The company posted a $43 million loss, or $0.08 cents per share. Despite the loss, Groupon's revenue in the fourth quarter 2011 grew 194% to $506.5 million, up from $172.2 million in the fourth quarter of 2010. In fact, the fourth quarter 2011 was the company's first quarter of operating profitability since it opening international operations in the second quarter of 2010. This brings everyone back to the same question: Is the daily deals model a real, legitimate business, or is it just a… -
Daily Wrap: January's List of Apps You Need to See and more
8 Feb 2012 | 6:00 pmDan Rowinski rounds up the best apps, in our opinion, of January 2012. This and more in today's Daily Wrap. Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well. Sponsor New iPhone, iPad and Android Apps for January 2012 In what is surely a labor of love, Dan Rowinski combs through the mass of apps released… -
Stop Saying "Finally"
8 Feb 2012 | 5:50 pmFIIIINALLY! Google released a Chrome beta for Android! GODDDDD. What took them so long? All the Ice Cream Sandwich users have been waiting, like, FOREVER! Finally, Tweetbot for iPad came out. I've only been asking them for, like, EIGHT MONTHS! Jeez. Apple fiiiinally released iTunes Match after a whole month, and it didn't even work right! Listen to how this sounds. How do we, the tech bloggers, get away with headlines like this? Where do users get off complaining impatiently about updates to a service that costs them $2.99? Or a free service? Let's have a reality check. Remember how awesome… -
10 Ways to Win Over Writers
8 Feb 2012 | 5:00 pmAs a PR person, product developer, CEO or whatever, you're probably more interested in getting noticed by the media than developing a relationship with a particular writer. That's one way to go about it. Then there's that old-fashioned "building a relationship with a real person not a robot" idea. You know, treating people like people and taking the time to get to know them. Oh right, yeah, forgot about that. Writers, like artists, are sensitive to ideas and people. But not every writer will get you or your product - and in the tech world as in any world, each writer has their own…
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Smashing Magazine Feed
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Smashing Special: WordPress Theme Trends For 2012
9 Feb 2012 | 5:25 amThis special is the first in our series of Smashing Specials — extended articles and studies dedicated to a specific topic. The special features current WordPress theme trends for 2012, covering past trends, new developments in theme design and trends in the theme development. 2011 was a great year for WordPress, with some excellent new updates that saw the introduction of a drag-and-drop uploader, distraction-free writing, the HTML5 Twenty Eleven theme, and movement towards a fully responsive dashboard. As well as changes to WordPress core, theme development continued to… -
A Craft Of Consequences: Reader, Writer And Emotional Design
8 Feb 2012 | 8:06 amBefore the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment. In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things — we feel them… -
Collaging: Getting Answers To The Questions You Don’t Know To Ask
6 Feb 2012 | 7:02 amWhen conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic is very personal? How do you get a complete stranger to open up? There is a better way to conduct an in-depth interview, and it doesn’t involve a clipboard. Just imagine what you could discover if the participant’s answers weren’t limited to a predetermined set of questions. This is where collaging can help. Collaging is a projective technique by which participants select images… -
How To Use Custom Post Types To Organize Online Marketing Campaigns
3 Feb 2012 | 7:04 amCustom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can. Image Source As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain… -
Freebie: St. Valentine’s Day Icon Set (10 PNG/PSD Icons)
2 Feb 2012 | 7:38 amEvery now and then, we release useful freebies for all of our highly valued readers. Today, it is our pleasure to present to you Cuberto‘s fantastic St. Valentine’s icon set — exclusively designed for Smashing Magazine and its loyal readers. The icons presented are available in transparent PNGs as well as Photoshop PSDs (128×128 px) and are perfect for any projects you have coming up for St. Valentine’s Day. Enjoy! Download the Set for free! This icon set is completely free to use for commercial or personal applications without any…
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Macworld
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Married to your desk? Five tips for a better relationship
9 Feb 2012 | 6:00 amHere's a sobering statistic: With a 40- to 45-hour work week, many Americans spend about 25 percent of the year on the job and 2,000 hours sitting at a desk. A simple workstation tune-up can make you a lot more comfortable. -
iOS App Review: Phrase Wit has a way with words
9 Feb 2012 | 5:45 amThis funny education app can set you straight on commonly mangled phrases, with the help of a pleasing game mode. -
Review: Olympus Pen E-P3 camera gets a performance boost
9 Feb 2012 | 5:00 amImproved performance alone may provide enough motivation for Pen users to upgrade and certainly gives the E-P3 an edge over the competition, particularly in combination with its well thought out feature set. -
Remains of the Day: Apropos of something
8 Feb 2012 | 4:30 pmThe first iTunes Match royalties have arrived, and they're music to artists' ears. Elsewhere, one pilot's lawsuit against his airline may not have enough lift for takeoff, and an iOS-based social network apologizes for getting just a bit too social. -
Google to pay users to track their movements online
8 Feb 2012 | 3:45 pmAmid widespread concern about its new privacy policies, Google is now facing criticism over an offer to give users Amazon gift certificates if they reveal their Web activity.
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How to Change the World
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Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
20 Jan 2012 | 10:46 amOver the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are… -
Design a Sam Adams beer
20 Jan 2012 | 8:24 amNow this is a fun project. I’m helping Sam Adams “tap” the knowledge of beer drinkers and crowd source its next brew. Join the party by getting the app and designing your beer: The final brew will be released in Austin in the first week of March. #sponsored -
How to Create an Enchanting Financial Forecast #OfficeandGuyK
17 Jan 2012 | 1:52 pmThis is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the job. His grasp of financial models and how to present them exceeds mine by two orders of magnitude. The Purpose of Financial Projections When it comes to financial projections, there are two types of entrepreneurs: first, the “visionary entrepreneur” who… -
How to Create an Enchanting Business Plan #OfficeandGuyK
12 Jan 2012 | 8:16 amHere is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. It’s saved to my SkyDrive folder here. Feel free to download it and use it as inspiration. And if you’re working with a partner, you can use the free Word Web App to stay in sync. I provided the PowerPoint document before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. -
How to Create an Enchanting Pitch #OfficeandGuyK
9 Jan 2012 | 8:01 amWelcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial forecasts. I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company. I embedded the sample deck for you to click through by using the PowerPoint Web App. When you’re ready to get started, you can download the…
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Seth's Blog
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Inaccurate labels and why we need them (and need to improve them)
9 Feb 2012 | 2:46 amIf I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important event, and on and on. We label the experience with just two words, and two words can't possibly capture the emotions and circumstance surrounding an event. The same thing is true with brands. If I tell you that a new business was funded by USV, that might… -
How do they know you're not a flake?
8 Feb 2012 | 2:43 amBefore your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send them over? Where does she work? (Ideo? the FDA? The New York Times?) Has she won an award? Is she famous? Are there typos and is the design sloppy? Are they pestering me? Do I already follow this person online? Does music play when I visit the website? Will… -
Horizontal marketing isn't a new idea
7 Feb 2012 | 2:09 amBut it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be ignored and need to spend more money. Horizonal marketing, on the other hand, means creating a remarkable product and story and setting it up to spread from person to person. It's out of your control, because all the interactions are… -
Who is your customer?
6 Feb 2012 | 2:26 amRule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys the shoes. Nike, on the other hand, doesn't care very much at all about the people who buy the shoes, or even the retailers. They care about the athletes (often famous) that wear the shoes, sometimes for money. They name buildings after these athletes, court them, erect… -
In search of a timid trapeze artist
5 Feb 2012 | 2:01 amGood luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in a revolution. Gather up as much speed as you can, find a path and let go. You can't get to the next rope if you're still holding on to this one.
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Entrepreneur Update
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Four Questions to Ask Before Setting a Price
9 Feb 2012 | 5:03 amBefore you figure out your pricing, figure out your business. -
Three Ways to Extend the Battery Life of Smartphones and Tablets
9 Feb 2012 | 4:00 amConsider these options for extending the battery life of your mobile devices. -
Fashion Mogul Christopher Burch Talks Business
9 Feb 2012 | 2:00 amAs Fashion Week kicks off, we sat down with the man behind brands like Tory Burch and Monika Chiang to find out what it takes to make it in the business. -
Seven Ways to Kill Your Meetings and Unleash Productivity
8 Feb 2012 | 12:08 pmDespite studies showing that meetings are a colossal waste of time, they remain common. Here's how to collaborate while cutting back on meetings. -
The Danger of Being Franchisee No. 1
8 Feb 2012 | 10:00 amSure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.
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Scott Kelby's Photoshop Insider
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Cliff Mautner on the Nikon D800
8 Feb 2012 | 9:02 pmWhat a few days. It’s amazing how much interest a little piece of metal can produce. As a proud member of the team at Kelby Training, I wanted to share my experience with the D800. This project has been going on for many months. i was approached by my good friends at K&L in Tokyo- Nikon’s agency for decades- and was blown away that they asked me to participate with this project. My job was well defined: Use the D800 in a way that utilizes and highlights the latest features the D800 offers in real world wedding conditions that I’d face week in and week out. Simple, right? -
It’s Free Stuff Thursday!
8 Feb 2012 | 9:01 pmPhotoshop World DC – 9 Days Left for Early Bird Registration! Photoshop World Washington DC is quickly approaching, and there are only 9 days left to save $100 on registration! Head on over to PhotoshopWorld.com to sign up, get hotel info, see the full schedule of classes from instructors like Jay Maisel, Joel Grimes, Lindsay Adler, Glyn Dewis, and a ton of other incredible people! And, there are only a few spots left in some of the pre-conference workshops like Lightpainting 101 with Dave Black, On Location DSLR Workshop with Rich Harrington, Real World Concert Photography with Alan… -
It’s Guest Blog Wednesday featuring Jake Peterson!
7 Feb 2012 | 9:37 pmMaking History Come to LifeTen months ago I was attending Photoshop World in Orlando, FL. It was the second time I had been to Photoshop World, but after the blast of Vegas the previous September there was no way I was going to miss the one that Spring. One morning in the instructors’ lounge Jay Maisel, someone who I knew of but had never met, was sitting at a table. I introduced myself and we started to talk. Afterward Jay went up to my Dad and said, “You have failed as a parent if you let your kid go into photography as a career.” He smiled and my Dad just laughed;… -
Jumping the gun on the Nikon D800
7 Feb 2012 | 7:46 amSince my post last night here on Google+ (http://www.scottgplus.com), and here on my blog earlier today, I’ve seen a lot of comments flowing in pro and con about this camera, and I just want to say a quick few things about the comments I’ve been reading thus far:(1) The D800 was apparently created for a very specific type of photographer There is no law that every camera introduced by a camera company has to be designed to fit your personal needs. If you read that it has 36.3 megapixels and you’re like “36.3 megapixels is overkill!!!” then obviously this… -
Nikon Announces The D800 And Baby Does It Look Sweet!!!!
6 Feb 2012 | 9:33 pm36.3 megapixels (wow!) with a full frame sensor. Full HD video with stereo sound (yay) built in HDR (sweet) and it looks like its aimed at the commercial, wedding and landscape markets (photographers who shoot medium format digital backs. I mean who used to shoot digital backs). ;-)I haven’t seen one, held one, etc., but it sounds amazing and I want one. Bad!!!! (And yes, sometimes you need 36.3 megapixels). Two words: Whoo Hoo!Read the full scoop at Nikon USA: http://bit.ly/wVaU77
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TUAW - The Unofficial Apple Weblog
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AllThingsD: Apple to announce iPad 3 in March
9 Feb 2012 | 5:54 amJohn Paczkowski of AllThingsD is claiming that Apple will hold a press event in the beginning of March to announce the new iPad, which he calls "iPad 3" (noting that might not be its official name). Paczkowski expects the announcement to take place in San Francisco's Yerba Buena Center for the Arts, where Apple has held several other similar events. The iPad 2 was announced on March 2, 2011 and was released on March 11 on the US. If the rumor is true, the so-called iPad 3 would be in line with a similar schedule. Paczkowski's sources say it should be available for purchase "...a week or so… -
Slidevana provides pro design templates for Keynote
9 Feb 2012 | 5:00 amSlidevana is a curious thing. This US$69 bundle offers a set of professionally designed slides. These templates map out the kinds of data most speakers want to communicate, providing specific elements you can customize. Called "Dark," this first release includes a clean presentation style that would feel at home at any boardroom or conference. From tables to bullet lists to key point images, Slidevana offers a unified design that easily translates into high quality presentations. It's like a Keynote version of those graphic design and color harmony cookbooks you can purchase at art school… -
iPad is a nuisance for many Chinese parents
9 Feb 2012 | 4:00 amA report from the Beijing Evening News suggests Chinese parents are scuffling with their kids over iPads. It seems the iPad was the gift of choice for many children this past Chinese New Year, and now those youngsters are having a hard time putting their tablets aside. Exasperated parents don't know what to do when their tots refuse to hand over the iPad, and they're afraid iPad use may impede their children's education. It may seem silly to non-parents, but as a parent myself, I can confirm this report. My kids are enthralled with the iPad. They will creep into a corner, turn down the volume… -
Apple shows interest in European patent laws
9 Feb 2012 | 3:00 amApple has delivered a letter to the European Telecommunications Standards Institute asking for basic principles for that region of the world on patents and their licensing, according to the Wall Street Journal. The letter asks for consistency across the board in how patents are owned and shared, and it also asks for specific rates to be set on possible patent royalties for everyone to follow. As smartphones and other mobile technology continue to develop and grow, patents on the many components are becoming increasingly more important, both in terms of determining ownership for the research… -
App usage doesn't drop during Super Bowl -- except during halftime
8 Feb 2012 | 8:00 pmMobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last week's big game, not only was the app audience (according to the apps that the company is actually monitoring) almost as large as the Super Bowl audience as a whole, but as you can see above, app usage steadily grew throughout the game. With one interesting exception, that is: During the Madonna…
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Planet Photoshop
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My 3D Feature in Photoshop User
31 Jan 2012 | 7:11 amSo if you are a NAPP member should have just recently received your latest issue of Photoshop User magazine! The official publication of the National Association of Photoshop Professionals. If not a member click here to learn more and see what NAPP members get in addition to a year’s subscription to Photoshop User. You can also pick it up at most bookstore newsstands. Anyway in this month’s issue I had the honor of writing the feature article on 3D in Photoshop. I discuss how you can use 3D in Photoshop in not so obvious ways by combining the power of 3D and the compositing power… -
Photoshop World, it will get here fast!
27 Jan 2012 | 11:16 amAre you planning on joining us for Photoshop World in Washington D.C. this March? If so, you better make sure you get registered soon! The early bird registration, which will save you $100 off the full-conference price, will be available through February 17, 2012. I know that seems like a ways off but we all know that will get here a lot quicker than we think. Not to mention you will want to get registered for other events you may be interested in that have a very high likelihood of filling up fast like the pre-cons and the after hours party! Always a blast! This event boasts the biggest… -
Flare Effects
20 Jan 2012 | 12:36 pmCorey has a cool trick for creating a flare brush and see how one effect can lead to another. Corey Barker is Executive Producer of PlanetPhotoshop.com and is an Education and Curriculum Developer for the National Association of Photoshop Professionals. Corey has also made numerous appearances on the highly rated podcast, PhotoshopUser TV, and is co-host of Layers TV. -
Create A Composite Layer
13 Jan 2012 | 8:47 amIf you have a multilayer composition and you want to apply an effect to all the layers at once, don’t flatten the layers–use a composite layer instead. Hide the layers you want excluded, and press Shift-Command-Option-E (PC: Shift-Ctrl-Alt-E). A new layer will be created at the top containing a merged copy of all the visible layers. Another option is to create a new layer at the top of the stack and make it active. Command-click (PC: Ctrl-click) each layer you want to include to make those layers active, as well. Press Option-Command-E (PC: Alt-Ctrl-E). by Colin Smith -
Creating Glossy Lips
10 Jan 2012 | 8:43 amIf you see a shiny highlight on your subject’s lips, and you want to make it look glossier, duplicate the Background layer then change your layer blend mode to Screen to brighten the entire image. Option-click (PC: Alt-click) the Add Layer Mask icon to hide this brighter layer behind a black mask. Press D to set your Foreground color to white; choose a small, soft-edged Brush (B); and paint over those white highlight areas on the lips and they’ll get even glossier. by Scott Kelby
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Digital Photography School
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How to Shoot Through a Wire Fence
9 Feb 2012 | 5:47 amStuck behind a wire fence when trying to shoot an interesting subject can be a pain. It’s a challenge most often faced at the zoo but you also come across it when shooting at some sporting events (car racing for example) or in other random circumstances (for example I recently was photographing some kids on a trampoline which had a mesh around it). Image by Doug Brown So how do you minimise the impact of the fence in your shots? Here’s a few quick tips: Switch to Manual Focusing – one challenge you may face shooting through any kind of fence is that your camera may not know… -
How to Use Dome Diffuser to Eliminate Shadows and Harsh Light
8 Feb 2012 | 10:40 amA Guest Post by PhotographersOnUTube. One question I frequently get asked is how to get rid of shadows in the picture when the subject is close to a wall? Well, it depends on if the shadow is being created due to a specific angle of the speed light or you’re using some sort of a flash diffuser. A lot of photographers assume that the omni dome diffuser you get with your speed light is essential to making the light softer, which is not always true. In most cases that dome diffuser is used to spread the light in a very challenging lighting situation when you can’t bounce anything off the… -
Beginner’s Tip: Get Closer
8 Feb 2012 | 5:48 amI work with a lot of people just starting out in photography. People who want to move off of Auto mode and on to something more. And they show me their images, asking, “What can I do better?” I’ve started noticing a pattern in many of the images I have seen from new photography enthusiasts. It’s not absolute, but it is common enough that I write here today offering this bit of advice: Get closer. Here’s the pattern I see when I ask new photographers to photograph something of interest. I’ll illustrate the flow with photos most students start out with. First, they find something… -
Canon Update 3 Lenses including EF 24-70 F/2.8L II USM
7 Feb 2012 | 4:35 pmYesterday saw some excitement among our Nikon readers with the launch of the new Nikon D800 DSLR – but also announced yesterday were 3 new lenses from Canon. The main one of interest is the EF 24-70 F/2.8L II USM. Version I of this lens has always been a popular choice with photographers for quite a few years so an update is a logical one. The main updates included: More durable body Smaller Size (only slightly) Redesigned Optics New Zoom Lock lever to prevent damage in transit Unfortunately the update didn’t bring any Image Stabilisation to this lens – something that will… -
View a Short Film Shot on the New Nikon D800 DSLR
7 Feb 2012 | 4:10 pmWith the announcement of Nikon’s new D800 DSLR yesterday came a short film shot on the D800 that shows off some of the D800′s video shooting capabilities. The film is called ‘Joy Ride’ and was created by photographer – Sandro. The film showcases the D800′s ability to shoot in some tricky lighting conditions and situations (fast moving motorbikes, low light etc). Here it is: Also released by Sandro today was a behind the scenes video. It doesn’t contain a heap of technical info by will give you a feel for how it was shot. Post originally from: Digital…
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Adobe Photoshop Lightroom Killer Tips
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Why I Don’t Backup My Photos Using Lightroom
7 Feb 2012 | 5:39 amIf you’ve used the Import dialog in Lightroom, you’ve probably noticed an area under File Handing called “Make a Second Copy To:”. This is Lightroom’s way of letting you make a backup of your photos as you import them. That way you can get your import and your backup all done at once. A while back, some one pointed out that when you use this feature, you don’t have much control over how the backup drive stores the photos. Basically, it just stores them in a folder named “Imported on….”. For me this is a big problem because it’s not… -
Lightroom Worth-a-click
3 Feb 2012 | 6:26 amHappy Friday! Here’s a few Lightroom/Photography related things that are worth a quick click if you’re surfing around. • A friend of mine from Paris (who I shot with while I visited last year and was a HUGE help!), Serge Ramelli has a Lightroom app on the iTunes store. Here’s the link if you want to check it out. • It’s not exactly brand new news but I had a new class go up on Kelby Training last month that’s all about Lightroom presets and how I create them. If you’re looking for a peak inside the mind of the preset creator (and some cool ideas for… -
Lightroom Video – Dynamic Watermarks (well… not really, but kinda)
1 Feb 2012 | 8:08 amI always like to do videos that answer questions I get, rather than just doing a video that I “think” everyone wants to know about. Well, this weeks video comes from a question that I’ve gotten in several forms over the last couple years. Recently, some one asked if they could add a watermark to their photos with the current year on them. So basically, Lightroom would have to figure out the year from the metadata (probably not hard) and dynamically add it to the photos when you export them into JPEGS (not so easy). So, there’s really no way to do this, but there is an… -
Your Burning Lightroom 4 Questions Answered From Adobe
30 Jan 2012 | 7:10 amI just saw a post over on Adobe’s Photoshop.com blog where product manager Sharad Mangalick, answered a bunch of Lightroom 4 questions. Everything from catalogs, to video, new features, you name it. Below is one question I pulled directly from the page because I’ve been asked quite a bit too, but there’s lots more in the full article. @luxx11 and @jennawoodward Ask: @Lightroom why can’t I use my LR3 catalogs in LR4? Is there a way to easily transfer my Lr3 catalogue into Lr4? Sharad: Since Lightroom 4 is still in beta form, we restricted the ability to bring in catalogs… -
Lightroom 4 and Windows XP
23 Jan 2012 | 7:52 amI’ve seen quite a few comments about the fact that Lightroom 4 Beta doesn’t work with Windows XP (and you can probably guess that the full version isn’t going to work with it either). Last week Tom Hogarty (Lightroom Product Manager) wrote about the reasons behind that decision on his blog. Here’s a quick snippet but you can go here to read the rest: “As many have noticed, the Lightroom 4 public beta we released last week does not support Windows XP. This decision did not come lightly and was based on a number of factors. With each version of Lightroom, our goal…
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Daily Writing Tips
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A Quiz About Parenthetical Punctuation
9 Feb 2012 | 4:13 amEm dashes are woefully underused and misused. Here are five sentences that would be much improved by their proper use, or by proper use of other punctuation in cooperation with them. Determine how each sentence would benefit from changes in punctuation and compare your revisions with my suggested solutions at the bottom of the page: 1. “Not in years, like more than ten years, have I seen someone so committed to owning the stage.” 2. “Such pioneers trigger and indeed hope for gentrification — leading to more and more middle-class home buyers being willing to take a chance on the… -
16 Misquoted Quotations
7 Feb 2012 | 8:09 pmMany quotations attributed to famous people are at best paraphrases — though often superior to the original. Others might be subtly altered in the retelling, sometimes with little impact on their effect, at other times irresponsibly changing the meaning. Here is a selection of well-known sayings or writings that aren’t quite accurate (followed by a couple that are but are mistakenly identified as erroneous): 1. “Be the change you wish to see in the world.” This quotation attributed to Gandhi is a later invention by an unknown person, likely inspired by the following passage: “As… -
50 Synonyms for “Idea”
7 Feb 2012 | 2:47 amWhat’s the big idea? Or, more appropriately, what kind of idea is it? Many ways of expressing the idea of an idea await your consideration; here’s an extensive but not necessarily comprehensive list (including other connotations and meanings of the various synonyms): 1. Abstraction: a theoretical idea; also, the process of abstracting, the condition of being disassociated, an abstract work of art, or the quality of being preoccupied 2. Apprehension: the act or quality of becoming aware or grasping a meaning; also, the act of arresting someone or to a sense of foreboding 3. Assumption: a… -
A Quiz About Missing Connections
5 Feb 2012 | 8:01 pmWriting is often compromised by a writer’s failure to think a sentence through to its logical conclusion. Often, along the way, a small but crucial word or phrase is omitted that leaves a gap in a parallel construction, thereby contributing to the reader’s confusion. In each sentence below, determine the missing element, then check my revisions at the bottom of the page to see how our solutions compare: 1. “The corporation runs hydropower plants from Maine to Montana.” 2. “Because Martinez was so young, it was natural to compare his potential with Hall of Fame pitcher Sandy… -
75 Synonyms for “Hard”
3 Feb 2012 | 8:31 pmIt’s easy to write about how hard something is, because so many synonyms exist for that vague word and its more formal cousin difficult. Many of these terms are somewhat interchangeable (that’s why they call them synonyms), but even then, the senses are often slightly distinct; do a little more research on usage when you find a promising variation for that abstract (or is it abstruse?) phrasing you’re attempting to finesse. 1. Abstract: disassociation from a practical reference that would aid in comprehension 2. Abstruse: difficult because of technical considerations 3. Arduous: great…
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Most Viewed
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FIGHTING THE ELEPHANT - Ray William Johnson Video
7 Feb 2012 | 7:21 pmFIGHTING THE ELEPHANT - Ray William Johnson Video THANX FOR SUBSCRIBING TO MY VIDEOS!! :D MY TWITTER: https://twitter.com/RayWJ MY FACEBOOK: http://www.facebook.com/raywilliamjohnson MY GOOGLE+ http://Gplus.to/RayWJ STORE: http://www.raywj.com/shop/ WEBSITE: http://raywj.com =3 Tshirt Girl: http://twitter.com/TheKylaLeon EQUALS 3 IN SPANISH: http://www.youtube.com/IgualATres ********************************************************************** Here are the links to the full reviews of the content discussed in this video. Please don't harass the video creators or send them hate-messages. -
LINDSAY LOHAN AS TALENTED AS PROP 8 IS CONSTITUTIONAL!!
7 Feb 2012 | 2:52 pmLINDSAY LOHAN AS TALENTED AS PROP 8 IS CONSTITUTIONAL!! Check out today's SourceFed!! http://www.youtube.com/watch?v=RWIosqbTnzc&list=PL8F30E917C5D2E4D4 FACEBOOK: http://on.fb.me/mqpRW7 TWITTER: http://Twitter.com/PhillyD Philly D OFFICIAL APP: http://bit.ly/aIyY0w ---------------------------- ALL of today's Stories: Motorcycle Circus Crash: http://gizmo.do/wtFsMD Lilyhammer Netflix Launch: http://gaw.kr/yIhQQb Machete Sequel?? http://bit.ly/x8GcAC New Spiderman Trailer: http://chzb.gr/zL5dwi Best. Bet. Ever: http://bit.ly/wuK5Pf Lindsay Lohan Photos: http://gaw.kr/xAWWoc Jessica… -
Minecraft - The Tourist - Part 1, The Basilica
7 Feb 2012 | 2:13 pmMinecraft - The Tourist - Part 1, The Basilica The boys have a much needed holiday in France, but they fall asleep on the tour bus and things... er... well, they take a turn for the worse. As usual. ♪ Music from Kevin Macleod "Agnus Dei X" "Chromatic Fantasia" "Spring Thaw" http://www.incompetech.com https://yogscast.com/showthread.php?46450-ADV-PUZ-THE-TOURIST-an-amazing-adventure-in-PARIS Editing by Hannah: http://www.youtube.com/yogscast2 ● Yogscast Gear: http://yogscast.spreadshirt.co.uk/ ● Facebook: http://www.facebook.com/yogscast ●… -
God Bless America Trailer HD
7 Feb 2012 | 11:41 amGod Bless America Trailer HD Starring: Joel Murray, Tara Lynne Barr, Larry Miller, Melinda Page Hamilton, Geoff Pierson Director: Bob Goldthwait Studio: Magnet Releasing Genre: Comedy / Drama Rating: NR Running Time: 1 hour 39 minutes Release Date: May 11, 2012 Official Site: http://www.facebook.com/godble... SYNOPSIS: Loveless, jobless and possibly terminally ill, Frank has had enough of the downward spiral of America. With nothing left to lose, Frank takes his gun and decides to off the stupidest, cruelest and most repellent members of society with an unusual accomplice: 16-year-old Roxy,… -
Giants Parade FAIL. What Giants player do you want to see? ... SANCHEZZZZZZZZZ!
7 Feb 2012 | 9:34 amGiants Parade FAIL. What Giants player do you want to see? ... SANCHEZZZZZZZZZ! Girl says the Giants player she wants to see is Sanchez ... SMH SHE FOLLOWS IT UP WITH SAYING PEYTON LMAOOOOO DISGRACEFUL. I guess when you win the Superbowl everyone becomes a fan. From: WHYTEWUNDER Views: 849447 688 ratings Time: 00:26 More in Sports
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Parenting.com: Mom Tips and Expert Advice
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Enter Our Science Fair - Win $5,000!
6 Feb 2012 | 2:55 pmJust share a video or photo(s) along with step-by-step instructions for the experiment and what your child learned by doing it. Click for more details: -
Watch: Funniest/Cutest Super Bowl Commercials
6 Feb 2012 | 2:54 pmWe think dogs and babies won the night (um, along with the Giants, that is). -
Why Sick Kids Get Worse At Night
6 Feb 2012 | 2:53 pmYour middle-of-the-night survival kit to soothe symptoms fast!
