Children respond to trauma in many different ways. Some may have reactions very soon after the event; others may seem to be doing fine for weeks or months, and then begin to show worrisome behavior. Knowing the signs that are common at different ages can help parents and teachers to recognize problems and respond appropriately. Tips for talking to kids: Provide children with opportunities to [...]
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Tips for talking to children after a disaster
Holy Kaw!20 May 2013 | 7:26 pm -
Scopely Boosts New Zealand Studio Rocket Jump's Mini Golf Matchup To Over 10M Downloads In A Month
TechCrunch21 May 2013 | 1:10 amGame developer Rocket Jump had already proved its mettle with its hit Major Mayhem. But the company’s location in Wellington, New Zealand meant its team often felt isolated from the resources they needed to build an even bigger hit. Enter Scopely, the Los Angeles-based mobile gaming platform founded by social gaming entrepreneur Walter Driver and AdSense co-creator Eytan Elbaz. The two companies’ partnership produced the hit Mini Golf Matchup. Launched at the beginning of March, the game reached 10 million downloads in its first month and took the number one spot on the App Store… -
Be Open to Inspiration
chrisbrogan.com10 May 2013 | 8:41 amI’ve been in a bit of a fog the last week or so. Nothing worth talking about, really. Depression stuff. But then it lifted. What’s interesting to me is how I found my footing and how I got back on track, and so there are two items I want to share with you from this: the actual learning, and more importantly, the realization of what got me there. Be Open to Inspiration Humans have this way they deal with too much information. They discard tons of inputs and keep what they feel is important. This is necessary, by the way. Can you imagine how busy your brain would be if you thought… -
The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare
Social Media Today - The world's best thinkers on social media20 May 2013 | 8:00 pmWhen asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.” -
Pinterest Introduces Rich Pins for Businesses to Drive Purchases
Social Fresh20 May 2013 | 10:33 amPinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today. Instead of just linking back to the pin’s origin, each new Rich Pin will provide users additional information about that item aimed to better put them in a position to make a purchase. There are three different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands: Product, Recipes, and Movies. Product Pins For items like clothes and furniture, the new Product pins offer real time pricing,…
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Holy Kaw!
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Tips for talking to children after a disaster
20 May 2013 | 7:26 pmChildren respond to trauma in many different ways. Some may have reactions very soon after the event; others may seem to be doing fine for weeks or months, and then begin to show worrisome behavior. Knowing the signs that are common at different ages can help parents and teachers to recognize problems and respond appropriately. Tips for talking to kids: Provide children with opportunities to [...] -
Check on loved ones in Oklahoma with Red Cross’ Safe & Well site
20 May 2013 | 6:25 pmOur hearts go out to everyone affected by the devastating tornado that tore through the suburbs of Oklahoma City today, and if you’re looking for loved ones or simply need a way of letting everyone know you’re safe, check out the Red Cross’ Safe & Well site. The two-mile wide tornado reached speeds of approximately [...] -
College (Un)bound: 10 College Myths Debunked [Infographic]
20 May 2013 | 3:56 pmThe four-year college experience is as American as apple pie. So is the belief that higher education offers the ticket to a better life. But with student loan debt surpassing $1 trillion and unemployment of college grads a historic highs, people are beginning to question that value. From Jeffrey J .Selingo via Visual.ly. Tons of [...] -
Pictures from my trip to New Zealand
20 May 2013 | 1:58 pmJust returned from a trip to New Zealand. This is definitely an enchanting place to visit, and it should be on everyone’s bucket list. The highlights were a visit to Hobbiton where we went inside Bilbo Baggins’s house and a zip line on Waiheke Island. Thanks to Air New Zealand and Jo Brothers for making [...] -
Digital security quiz: How safe are you?
20 May 2013 | 1:16 pmEarlier today, we published an infographic about cyber crime from Go-Gulf.com and noted that “Knowing is half the battle.” If you’re ready to tackle the other half, take some time to go through SimpliSafe’s online quiz, “How Vulnerable Are You?”, which covers a range of ways you may be digitally vulnerable and links to articles [...]
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TechCrunch
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Scopely Boosts New Zealand Studio Rocket Jump's Mini Golf Matchup To Over 10M Downloads In A Month
21 May 2013 | 1:10 amGame developer Rocket Jump had already proved its mettle with its hit Major Mayhem. But the company’s location in Wellington, New Zealand meant its team often felt isolated from the resources they needed to build an even bigger hit. Enter Scopely, the Los Angeles-based mobile gaming platform founded by social gaming entrepreneur Walter Driver and AdSense co-creator Eytan Elbaz. The two companies’ partnership produced the hit Mini Golf Matchup. Launched at the beginning of March, the game reached 10 million downloads in its first month and took the number one spot on the App Store… -
MavenSay Enjoying Sudden Popularity In Social Media-Hungry Indonesia
20 May 2013 | 9:39 pmMavenSay, a social recommendation app, just got a surge of unplanned downloads coming from Indonesia, and its founders are moving quickly to include Southeast Asia in its expansion plans, as a result. The company’s Toronto-based co-founder, Jesse Dallal, said the two-month old app got 100,000 downloads over the past fortnight. It has a total of 130,000 downloads so far, and the sudden surge was tracked back to a power user based in Indonesia. They’re not sure which one it is, but the source of traffic points to the country, he said. The way the app works is similar to Pinterest,… -
Real-Time Parking Startup ParkMe Launches An Android App
20 May 2013 | 9:01 pmReal-time parking startup ParkMe wants to help find you parking — in real-time. The company, which originally started out on the Web, has been making a big push behind mobile apps, which is really smart, because most times when you’re looking for parking, you’re not on a PC, but you have a smartphone nearby. There was just one problem — this app to find parking spots in real-time was only available on iOS, so there were a whole bunch of people who couldn’t use it. And their real-time parking finding powers were thus severely impacted. ParkMe is trying to correct… -
Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led By Accel
20 May 2013 | 9:00 pmHasOffers, a startup that helps mobile app developers see which ad efforts are actually paying off, is announcing that it has raised a $9.4 million round of funding led by Accel Partners. The company was founded in 2009 — the product that it initially built, and the one that’s still highlighted on the HasOffers website, is a system that helps ad networks and agencies manage their performance-based programs. (Those agencies and ad networks include Bucksense, Tapjoy, and Sponsorpay.) However, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar… -
Google Checkout Nixed In Favor of Google Wallet
20 May 2013 | 6:36 pmGoogle Checkout is being sunsetted as the company focuses on shaping Google Wallet into a viable PayPal rival. Google Commerce announced today that Google Checkouts will be retired on November 20. Google suggests that merchants who do not have their own payment processing transition to Braintree, Shopify or Freshbooks, which are offering discounted rates for Google Checkout users. U.S. merchants who do have their own payment processing can apply for Google Wallet Instant Buy. Developers selling through Google properties will automatically transition to the Google Wallet Merchant Center in the…
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chrisbrogan.com
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Be Open to Inspiration
10 May 2013 | 8:41 amI’ve been in a bit of a fog the last week or so. Nothing worth talking about, really. Depression stuff. But then it lifted. What’s interesting to me is how I found my footing and how I got back on track, and so there are two items I want to share with you from this: the actual learning, and more importantly, the realization of what got me there. Be Open to Inspiration Humans have this way they deal with too much information. They discard tons of inputs and keep what they feel is important. This is necessary, by the way. Can you imagine how busy your brain would be if you thought… -
Do Local Businesses Deserve Your Money?
7 May 2013 | 1:38 pmI sat at the counter at my local restaurant the other day and waited for over 7 minutes without anyone bothering to acknowledge that I was there. And then I walked out. And so did my money. For good. In fact, I drove to McDonalds, got some scrambled eggs and an iced coffee, and was in and out of the system within the same 7 minutes. (You can save your comments with disdain for McDonalds. If you’re a parent, you go there, unless you don’t. Either way. It’s not the point.) Now, before you try to defend this other place, no, it wasn’t busy. Yes, at least two employees had seen me, and… -
Why Use These Outlier Social Media Tools?
30 Apr 2013 | 4:21 pmWhy should you bother using tools like Vine and Instagram, and the like? That question was asked to me by Pam Vitaz, and she asked it somewhat in this context (my words not hers): Vine’s interesting, but you basically just shot a funny video. Why do that? Here’s the video she meant: Can’t see the video? Click Here. Can’t hear sound? Hover over it and click the little sound thingy. On the surface, it’s the kind of question you can answer with “why not?” But that’s not good enough. Why Use These Outlier Social Media Tools? First, it’s your… -
Can You Work at Being Fearless?
29 Apr 2013 | 7:03 amFear is at the heart of most of our worst choices. I read this facebook post by James Altucher and it really punched me in the stomach. But that’s just one punch in a series, because every time I question how I ended up somewhere, the real answer (underneath all the bull answers) is fear. It’s why most stupid things happen, why all bad things happen (when humans are involved), and is even worse than you think. I’m afraid of a weird collection of things. I’m afraid of sharks (ever since seeing Jaws at a very young age – because I pestered my parents tirelessly til… -
Sponsored Post – Mobile Productivity and the Future
24 Apr 2013 | 4:53 amCan you be productive while on the road? I say yes. In fact, I’m writing this from a hotel room before heading off to a meeting with a client. The following is sponsored by Cloud Powered Work, which is a project with IDG, LinkedIn, and Microsoft’s Office365. Everything in this post is mine, and my opinions are my own. I just produced an episode of my radio show from my hotel room, because I realized that an episode was due and I hadn’t done the work before I took off for the day. Last night, while I waited for my slightly delayed airplane, I cracked open SkyDrive pulled down…
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Social Media Today - The world's best thinkers on social media
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The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare
20 May 2013 | 8:00 pmWhen asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.” -
How Much Is an Engaged Social Customer Worth?
20 May 2013 | 7:15 pmLast year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you. -
The Danger of Facebook Ads That Mislead
20 May 2013 | 7:02 pmI have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again, to the topics of ethics, authenticity and the danger of chasing "fans" rather than furnishing positive brand experiences. -
3 Easily Overlooked Social Media Mistakes that Sabotage Your Results
20 May 2013 | 4:32 pmMost social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results. -
7 Facebook Marketing Case Studies
20 May 2013 | 4:26 pmEvery day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
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Social Fresh
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases
20 May 2013 | 10:33 amPinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today. Instead of just linking back to the pin’s origin, each new Rich Pin will provide users additional information about that item aimed to better put them in a position to make a purchase. There are three different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands: Product, Recipes, and Movies. Product Pins For items like clothes and furniture, the new Product pins offer real time pricing,… -
5 Instagram Keys For Marketing Your Business
16 May 2013 | 6:10 amSince Instagram was launched on Android last year, it has continued to explode in popularity. According to Instagram’s official press page, there are 100 million monthly active users, 40 million photos per day, 8500 likes per second, and 1000 comments per second. This flurry of activity shows that not only is Instagram one of the most popular social networks, engagement is also relatively easy, making it a great opportunity for companies that are willing to post regularly. And because Instagram is relatively progressive when it comes to its API use, sites like Statigram allow companies… -
3 Keys to Successful Content Marketing on Wikipedia
15 May 2013 | 9:33 amOffering content to Wikipedia’s editorial community is different than traditional content marketing. The content is rule-bound. The editors are thorough. And we must produce neutral content about the company, rather than a thought-leadership subject. Some companies have such strong opinions about themselves and certain controversies they are involved in, it can be an emotional process to write neutrally on it. Recently I’ve seen many public relations professionals following the best practices established by Chartered Institute of Public Relations, Jimmy Wales, and PR… -
Instagram gets personal with User Tags
2 May 2013 | 1:15 pmNew Instagram features were released this week allowing users to tag friends and display photos of themselves on their Instagram profiles. While there are many well developed communities and active users on the platform already without user tagging, the ability to see a group of photos with common topics had previously been limited to locations (thanks to Foursquare’s API) or hashtags. Tagging other users was just something that only provided a link to another person’s Instagram account and a notification. In this update, when someone tags a photo of a friend (or brand), users… -
The Influence Hierarchy
30 Apr 2013 | 2:11 amInfluence is like the Simpsons. Meaning, whether you love it or hate it, influencer marketing is the social media topic that will never die. Why? Because it is a mythical, wonderful, tool that many of us view as a magical shortcut to dollars and cents. Influence marketing is cool. It is fun. It is sexy. The idea of tapping into this flowing river of fans that bloggers and youtubers and Twitter users have, just sitting there, ready to act, ready to buy, sounds amazing. And there are some real opportunities there. But at the end of the day influencer marketing runs smack into the wall we call…
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Dan Zarrella
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[Infographic] How to Get More Likes and Comments on Tumblr
19 May 2013 | 9:03 pmFor more social media data like this, check out my latest book “The Science of Marketing” now! Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it. Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a… -
[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks
13 May 2013 | 9:10 pmFor more social media data like this, order my latest book “The Science of Marketing” now! In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks. I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower. Tweet This! Share this on Facebook Share this on LinkedIn Share this on Reddit Stumble upon… -
New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets
6 May 2013 | 9:14 pmFor more social media data like this, order my latest book “The Science of Marketing” now! I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action. Using a huge data set of more than 2.7 million Tweets provided to me by the awesome folks at Buffer, I analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number of… -
New Data Shows the Importance of Hashtags on Instagram
29 Apr 2013 | 10:19 pmFor more social media data like this, order my latest book “The Science of Marketing” now! One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags. Not only do images that include hashtags get more likes than images that do not, there are certain hashtags that are correlated with more likes… -
My Data Shows Email Popups Work and Don’t Hurt
24 Jun 2012 | 10:26 pmI’ve had several conversations with marketers about email subscription popups like the one new visitors to my site see. Many of the most experienced and results focused are in favor, but there are some “marketing gurus” who are very vocal in their opposition. Never one to leave a debate like this to gut feeling and guesswork, I decided to actually look at my own stats to see what story they had to tell. These stats are from a single data point, this site. Your site may be different, you should experiment with any tactic like this to see if it works for you, don’t just…
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The Next Web » Social Media
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Pinterest begins categorizing pins based on content, introduces a share button for mobile apps
19 May 2013 | 10:37 pmPinterest has announced an interesting piece of news that sees its popular social sharing site begin to categorize pins based on different types of content, while a share button for third-party mobile apps has also been launched. “From your feed, you can tell when a pin has more information by the icon that appears below the picture,” the company explains on its blog. Pinterest is starting out with three categories which will each get their own dedicated pins to help make it easier for users to identify the kind of content included. They will be used by an ten initial… -
Instagram turns on ‘Photos of You’ section for everyone, here’s how to control the pictures you’re tagged in
16 May 2013 | 11:33 amInstagram on Thursday reminded all its users that today is the day its new “Photos of You” section is being turned on for everyone. This means everyone who can currently see your profile is now able to see all the pictures that you have been tagged in. The feature was first announced two weeks ago but was only available if you chose to opt-in. Now it’s available for everyone, but thankfully you can choose whether photos others add of you appear on your profile automatically or only once you select them. If you don’t want pictures of you to show up automatically, turn… -
Yahoo partners with Twitter to bring tweets directly into its US newsfeed on the desktop and mobile Web
16 May 2013 | 9:20 amYahoo on Thursday announced a new partnership with Twitter that will see tweets brought directly into the company’s homepage newsfeed. The new integration will be rolling out “over the next few days” on Yahoo’s US site, available to both desktop and mobile Web users. Yahoo says it plans to include “relevant and personalized tweets” alongside its stories. If the partnership bears fruit, however, it’s fair to say Yahoo will look to expand it to its mobile apps as well as overseas. If you’re in the US, here’s what to look for on the Yahoo… -
Facebook completes one-column Timeline rollout, says users now adding 200m items daily to the new sections
14 May 2013 | 1:21 pmFacebook on Tuesday announced it has completed rolling out the new sections on its Timeline profiles to everyone. Furthermore, the company says users are now collectively adding almost 200 million items daily. Two months ago, Facebook debuted the new one-column Timeline. The company emphasized the redesigned sections on user profiles that let people have one place to add items of interest. Yet everyone realized this was Facebook’s way of admitting the previous two-column design for posts simply wasn’t working. In case you’ve abandoned the service, here’s the new… -
Foursquare adds location filters by price, hours, and friend check-ins to its website, coming soon to apps
10 May 2013 | 12:37 pmFoursquare on Friday announced a new feature for its website: location filters. The feature is live now (you can check it out over at foursquare.com/explore) and Foursquare say it plans to bring it to your phone next. There are multiple filters to choose from, including Specials, Haven’t Been, Friends, Price, Open Now, and Saved. Here’s how the feature looks in action: Specials and Saved are self-explanatory, the former is for Foursquare to make money (by offering you deals that save you money) and the latter is for your personal use. The rest can be boiled down to: price ranges…
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Wave: "tracking how people and brands use social media"
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BlackBerry Q10: why do consumers buy it?
14 May 2013 | 2:51 amPrevious Learning Deficit case studies looked at the Sony Xperia Z, Oreo and Pepsi to show the detailed insights which social media can offer alongside topline volume of engagement. However, our experience shows that truly maximising social insight means asking specific questions where the answer can help brands advance their business and make decisions. As an example, we looked at owner reviews of the BlackBerry Q10, which is said to be outpacing BlackBerry's flagship Z10, to understand why owners of the Q10 say they bought the model. Our analysis shows that the keyboard accounts for… -
Driving social media engagement: there is no ‘one size fits all’
1 May 2013 | 3:36 amBrands need to invest in understanding exactly what gets their fans involved. A few weeks ago, we introduced the Engagement Curve, showing that the proportion of people engaged within a Facebook community drops as the fanbase gets larger. The clients I meet often ask what the key is to an engaged community and there are many best practices out there claiming to provide the perfect recipe, but we wanted to explore this issue ourselves to help provide clients with actionable advice. We investigated successful brands’ strategies, including Mercedes-Benz USA, ASDA and Game of Thrones, to… -
Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
24 Apr 2013 | 5:27 amPepsi's new Beyoncé campaign received 7 million views in three days, but is that the best way to measure its success? Our first article in the Learning Deficit series revealed that social media insight is not just about analysing volume. We identified seven other dimensions in social media, one of those being the topics of discussion which drive engagement. After looking at brands such as Oreo and Sony's Xperia Z, this third case study investigates Pepsi’s 2013 Beyoncé ad. The video shows Beyoncé drinking a Pepsi before dancing to her new single "Grown… -
Posting regularly and at least once per day is the first step to build Facebook engagement
18 Apr 2013 | 3:27 amBrands with less than 1% of their community engaging tend to post at irregular intervals, making it hard to build an involved community. A few weeks ago, we introduced the Engagement Curve, showing that the proportion of people engaged within a Facebook community drops as the fanbase gets larger. We also showed that 70% of brands perform below the average. Whilst our previous case studies have looked at how brands such as Mercedes-Benz, Asda or the TV show Game of Thrones are beating this downward trend, this case study looks at ten underperforming brands and what they have in common. … -
Sharing professional advocacy in brand communities boosts engagement by 40%
9 Apr 2013 | 9:20 amPosts sharing professional advocacy resonate better with brand community fans than posts sharing consumer advocacy or none at all. A few weeks ago, we introduced the Advocacy Deficit which shows that brands may be missing the opportunity to turn their large social fanbases into brand advocates. We also looked at how some consumer electronics brands have started to put this right by sharing advocacy contained in professional reviews about their products. We have also seen brands such as HTC, DELL, ACER, Clarins and AVON sharing consumer advocacy from review sites or forums, as well as…
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Listen Completely
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Becoming a social business
9 May 2013 | 11:04 amSocial media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). One might think it’s an easy task for consumer brands. Tweet a coupon and customers will buy. Folks tend to have personal connections (think Apple, the Green Bay Packers, Chevy, Coke and so on) with these products and brands. B2B marketers challenge themselves all the time to create the environments that encourage these interactions. -
Are you aware of how (well) you engage?
18 Mar 2013 | 1:15 pmThere are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. The market has matured enough that there are tools for just about every social business maturity level. And here’s another one… Sprout Social, which already offers a good social media management and engagement tool, throws another one into… -
Facebook Envy: social listening turned on its head
20 Feb 2013 | 8:23 amOr underlistening? This very interesting study presents a very different idea around “social influence.” It takes a look at how one views oneself through the lens of our Facebook friends. It’s suggested that our own self-worth is being measured against the vacations and fun photos friends choose to share on Facebook. Are you measuring yourself (or your brand) against others’ appearance on Facebook? Give this WBUR #DigitalLives report on “Facebook Envy” a listen, but also consider why folks share what they share and when they share it. There is definitely… -
I’m a one-percenter. But what does that mean?
12 Feb 2013 | 8:08 amI’m flattered that LinkedIn counts me as one of their most-visited profiles. I began 2012 with a concerted effort to blog more. I spoke at a number of industry events. I even found myself a new job, one that not ironically, involves strategizing how my company can best use LinkedIn. So I can make a decent guess at why I was so “popular” last year. But what does it mean? For those who have also been recognized by LinkedIn, please appreciate the honor, but also take note of what you might have done to get in the spotlight. There is certainly a context to be found amidst the… -
It seriously is all about your content [INFOGRAPHIC]
27 Jan 2013 | 12:19 pmStruggling with what to do with all your content? I know, me too. Here’s a great B2B content marketing report from MarketingProfs and the Content Marketing Institute that should help you take stock of how you’re leveraging all the great stories your org has to share. At the very least you should gain a few to-dos and a little bit of inspiration.
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Occam's Razor by Avinash Kaushik
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
20 May 2013 | 3:05 amThe art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Sounds like fun? It is. And you end up becoming rich and famous. Not too shabby, right? Macro Business Context: The Big Deal Digital is an obsession for almost everyone who reads this blog. Part of the reason is… -
Eight Silly Data Myths Marketing People Believe That Get Them Fired.
29 Apr 2013 | 2:40 amIt turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. In the latter group I discovered two common themes: 1 Some absolutely did not use data to do their digital jobs. This group should be fired immediately, so I'm not going to talk about them. [A benchmark for you: If you are not spending 30% of your time in 2013 with… -
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
8 Apr 2013 | 2:17 amThis should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. But it is not routine. So, how do we fix this problem? This thought was in my mind as I was… -
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
18 Mar 2013 | 2:24 amWeb Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. This particular problem exists primarily because… -
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
25 Feb 2013 | 2:02 amAnalysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? Isn't it amazing? We've not pointed the sexy arrow of…
