This disclaimer is quite popular in adverts for stock portfolios and precious metal investments: past performance is no guarantee of future reward. So true. Have you considered that it is also true of your business? You’re only as good as your last iteration. Or hit song. Or hit movie. You shouldn’t rest on your laurels. Your next “big thing” may bomb. Here’s a good one: There is always someone new who’s never heard of you or your products or services. How do I know this? The population of the planet is over 6 billion souls. Our businesses,…

