By the time the phone rings, there's already trouble. When that manager is called or this department is reached, it's because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even taking place. So don't start with, "[Name of company] mumble mumble" as if there's a blank slate just waiting to be written on. There's already a lot of writing on that slate. Don't demand to know the record number or begin with doubt and an edge of dismissal. Be on our team. "It sounds like we've got a situation on our hands..." is a fine way to…
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Most Topular Stories
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Let's start with "sorry"
Seth's Blog22 May 2013 | 2:43 am -
Crafting A Perfect Modern Resume
Lifehack22 May 2013 | 12:00 pmRemember when resumes were one-page, black and white documents you handed to someone in person? Well, those days are long gone and if you want to stand out in today’s job market, you need to make sure your resume is both modern and attractive. This infographic can help you achieve both goals by concerning yourself with fonts, social networks and hyperlinks. Of course, there are some things that will never change: you should always make sure your resume looks clean and error-free and also avoid cliche job seeking terms like “goal-oriented” and “multi-tasking.”… -
Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
ReadWrite22 May 2013 | 10:01 amIf we needed an event to wake people up to the power of native advertising, it's surely Yahoo's $1.1-billion purchase of Tumblr. We'll be talking about this a lot at AdNatively, a one-day conference I'm emceeing in New York on Thursday, May 23. So what is native advertising? A quick, simple definition: It's an ad whose form and delivery is identical to the content environment in which it is served. The opposite, in other words, of interruptive advertising: billboards, takeovers, and big banners that take up space on the page but don't otherwise relate. Tumblr's Real Value So why did Yahoo buy… -
The Obstacle is the Path
zenhabits21 May 2013 | 8:53 amBy Leo Babauta Often we’re discouraged because of some tough challenge or obstacle in our way. But a shift in mindset from a Zen proverb can change everything: “The obstacle is the path.” The obstacle isn’t something standing in our way. It’s the way itself. That might seem strange, so let’s look at a few examples: You are struggling with writing, and procrastinate. Procrastination is the symptom, but it also illuminates the path you should take: you are dreading something about the writing, you are shying away from discomfort, you are afraid of the writing… -
The Vital Need For Positive Reinforcement
Motivational Memo Blog19 May 2013 | 9:56 amPost written by Bill Sims Jr. “Manipulating behavior by offering rewards, while a sound approach for training the family pet, can never bring quality to the workplace.” – Alfie Kohn, Phd. Applause bursts out spontaneously from a crowd delighted by the band’s performance. A coach shares a high-five with the player who wins the game. A baby’s first steps are applauded by Mom and Dad. As hard as Alfie Kohn, Daniel Pink, and others may try to persuade us that external praise and positive feedback are wrong, their arguments do not jibe with the reality of life. We need positive…
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Seth's Blog
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Let's start with "sorry"
22 May 2013 | 2:43 amBy the time the phone rings, there's already trouble. When that manager is called or this department is reached, it's because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even taking place. So don't start with, "[Name of company] mumble mumble" as if there's a blank slate just waiting to be written on. There's already a lot of writing on that slate. Don't demand to know the record number or begin with doubt and an edge of dismissal. Be on our team. "It sounds like we've got a situation on our hands..." is a fine way to… -
Levels of marketing magic, the placebo effects of desire
21 May 2013 | 2:45 amANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire. UTILITY: The album is good, the software is useful, the book changes things. It works better than we hoped. Exceeding expectations pays significant dividends. REMARK: It's purple. Remarkable. Worth talking about. The word spreads. Ten people tell ten people and suddenly, it's abuzz. Not because of PR or hype, but because the remarkability is built right into the product or service itself. And more people enjoy things… -
You should buy the book
20 May 2013 | 8:33 amMitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it. David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it. Tom Asacker writes a very thoughtful blog about marketing. Worth the read. He has a new book. You should buy it, too. Every day, Mark Frauenfelder and Corey Doctorow blog tons of goodness at Boingboing. They each have books. You should buy them and share them. Bernadette Jiwa's blog keeps getting better and better and you are probably already reading it. She has a new book on the way. -
No Signal
20 May 2013 | 2:00 amAt a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to put on a show. It is irrelevant how good the show on cable was. If it's not getting through, no one sees it. All of us own our own media companies now. We each have the ability to speak up, to tell our stories, and if we're good and if we're lucky, to be heard. Too often, though, there's no signal. You may be pumping noise through your social media outlets, but noise isn't signal. It's… -
Learning by analogy
19 May 2013 | 2:36 amThe story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, "Marketing Low-Cost Coaching Services to Small Businesses Specializing in .Graphic Design in the Upper Peninsula for Dummies" but don't hold your breath. Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it.
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Lifehack
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Crafting A Perfect Modern Resume
22 May 2013 | 12:00 pmRemember when resumes were one-page, black and white documents you handed to someone in person? Well, those days are long gone and if you want to stand out in today’s job market, you need to make sure your resume is both modern and attractive. This infographic can help you achieve both goals by concerning yourself with fonts, social networks and hyperlinks. Of course, there are some things that will never change: you should always make sure your resume looks clean and error-free and also avoid cliche job seeking terms like “goal-oriented” and “multi-tasking.”… -
Mindful or Mind Full? Techniques for Staying in the Present Moment
22 May 2013 | 11:00 amWe often come across articles or passages in books that remind us that peace and tranquility is to be found by being “present”by being mindful and staying in the momentbut rarely are we given techniques about how exactly to do that. Let’s explore a few different methods of doing so. Breathwork One great way of staying in the present moment is to focus on your breath. When all of your attention is centered on your breathing, it’s less likely that your mind will wander off into worry-land. There are a few different ways to focus on your breathing, but we’re going… -
10 Quick Fixes for Creating Space in a Cluttered Home Office
22 May 2013 | 10:00 amWhile the tendency to clutter your corporate office desk with stray papers and food wrappers is easy, imagine adding bills, letters, junk mail, kids toys and, you never know, even a cat to the mix. This is the reality of working from home. Sadly not everyone has the luxury of knocking through walls to create a vast home office. You get just one room in the family home and, often, not a very big one at that. This makes keeping the space clutter free even more important. A messy environment creates a messy mind and can turn your professional sanctuary into a disordered space where you struggle… -
Why Wait Until You’re Elderly to Do Your Bucket List?
22 May 2013 | 9:00 amKathleen Taylor is is a Licensed Mental Health Counselor who has spent much of her career working with the elderly. While many people have asked her how she could work in a hospice filled with dying people, she explains that it’s because at the end of a person’s life they really start to reevaluate what’s important and start being themselves. In this fantastic TED talk, Taylor explains why everyone should take a lesson from the elderly and start living for themselves and not for those around us. She urges us to not worry about completing a real bucket list, but to instead… -
How to Forget Someone You Really Hate
22 May 2013 | 7:50 amNot being able to get something that bothers you out of your mind can be very annoying! It can be doubly annoying if that something is thoughts about someone you hate. Wouldn’t it be better if you could forget that person, and so free yourself from these thoughts? It is often said that love and hate are the two sides of the same coin, and although love may seem too strong an emotion to consider having for a person you hate, there is often an emotional attachment that stops you from just letting go of all thoughts and feelings, as you would for someone you didn’t care about. So,…
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ReadWrite
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Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
22 May 2013 | 10:01 amIf we needed an event to wake people up to the power of native advertising, it's surely Yahoo's $1.1-billion purchase of Tumblr. We'll be talking about this a lot at AdNatively, a one-day conference I'm emceeing in New York on Thursday, May 23. So what is native advertising? A quick, simple definition: It's an ad whose form and delivery is identical to the content environment in which it is served. The opposite, in other words, of interruptive advertising: billboards, takeovers, and big banners that take up space on the page but don't otherwise relate. Tumblr's Real Value So why did Yahoo buy… -
If Google+ Is Good, Why Does Google Force It On Us?
22 May 2013 | 7:02 amGoogle really, really wants us to like Google+. Google is embedding Google+ into each of its products, making it increasingly difficult to use its services without embracing the Google+ borg, whether you want to or not. Judging by Google+'s still stagnant market share, you generally do not want to use the social service, or whatever it is. When prodded by complaints that Google is forcing Google+ into its disparate products, despite not necesssarily fitting very well, Vic Gundotra, Google's senior vice president over Google+, rejected the criticism at Google I/O: I'm not sure that… -
The Sky Is Falling For Smartphone Maker HTC
22 May 2013 | 6:15 amSmartphone manufacturer HTC is in disarray. According to a report from The Verge, the company is hemorrhaging executives from its Seattle-based office amid poor sales, internal turmoil and controversy. Within the last several months, HTC has lost its chief produdct officer Kouji Kodera, VP of global communications Jason Gordon and product strategy manager Eric Lin among several others. In a classic "the sky is falling" scenario, everybody is blaming everybody else. Many in HTC blame Facebook for the problems selling the HTC First - "The Facebook Phone" - while others blame… -
Why Your App Design Doesn't Have To Be All Thumbs
22 May 2013 | 6:03 amThe debate about app design largely centers around screen size. What if designers worried about digit size instead? Luke Wrobleski, a respected designer who sold a company to Twitter and more recently founded Polar, an app maker, thinks it's time to reconsider mobile design principles. Instead of worrying about questions like whether to upsize smartphone apps for tablets, designers should start by asking how their users will physically interact with their devices when using an app. The technical term for this is input type—keyboard versus touchscreen, one-handed or two-handed interactions,… -
How Google Is Wooing Developers To Make Apps For Android First
22 May 2013 | 5:03 amThis post is the first in the ReadWrite series "Making Android Pay," in which we'll explore the opportunities and challenges mobile developers face in trying to make money from Android apps. In December 2011, Google chairman Eric Schmidt predicted that mobile developers would be building apps for Android first instead of iOS by the middle of 2012. That obviously hasn’t happened. But Google has doubled down on its push for more Android-first apps, largely by making it easier for developers to make money from them. "It has taken a long time, it is slower than we like, but we are getting…
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zenhabits
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The Obstacle is the Path
21 May 2013 | 8:53 amBy Leo Babauta Often we’re discouraged because of some tough challenge or obstacle in our way. But a shift in mindset from a Zen proverb can change everything: “The obstacle is the path.” The obstacle isn’t something standing in our way. It’s the way itself. That might seem strange, so let’s look at a few examples: You are struggling with writing, and procrastinate. Procrastination is the symptom, but it also illuminates the path you should take: you are dreading something about the writing, you are shying away from discomfort, you are afraid of the writing… -
5 Lessons in Contentment from Billionaires Warren Buffett & Charlie Munger
16 May 2013 | 7:03 amBy Leo Babauta I sat in a crowd of 45,000 about 10 days ago, watching super-billionaire investors Warren Buffett and Charlie Munger riff off each other and deliver quick wit and worldly wisdom about finances and life in general, at the famous Berkshire Hathaway Annual Shareholders Meeting in Omaha. As I listened to these titans of the investing world, it struck me how content they are. Not just content because they have all the riches in the world and all their needs met (they do), but because they understand fundamentals of contentment with life, which I believe is a superpower. It was… -
Smile in Each Moment
13 May 2013 | 12:59 pmBy Leo Babauta There’s a tendency to get caught up in the tasks of our day, the urgency of what’s coming up, the distractions of being online. And we forget to smile. In the rush of the day, the stress of wanting things to happen a certain way, we lose the enjoyment of each moment. In every moment, there’s the capacity for happiness. It’s not that we need to be ecstatic, full of pleasure, excited or even joyous each and every second of the day. Who needs that kind of pressure? And it’s not that we can never feel sadness or anger or stress. It’s that we can… -
A Guide to Practical Compassion
10 May 2013 | 12:19 pmBy Leo Babauta If I’ve found two guiding principles in my life, they are contentment and compassion. With these two ideas, life becomes better. Contentment makes every moment better. And compassion makes your connection with others better. What Compassion Is, & Some Difficulties Let’s talk about compassion for a few minutes, because as important as it is, very few people talk about how to actually do it. First a definition: the simple definition of compassion is feeling and understanding the pain of others, and then wanting to reduce that suffering. In practice, it’s a… -
6 Steps To Healing Yourself
7 May 2013 | 7:00 amEditor’s note: This is a guest post from Lissa Rankin of 6 Steps To Healing Yourself. Take a moment and check in with yourself. How is your body feeling right in this moment? If you’re generally healthy, check in for subtle symptoms. Is your neck feeling tense? Does your lower back ache? Do you have a headache? Are you exhausted — again? Or perhaps you’re battling a more serious health diagnosis and you’re experiencing symptoms from your health condition. Whether you’re experiencing the nuisance of a minor physical symptom, the more concerning stress of a serious health…
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Motivational Memo Blog
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The Vital Need For Positive Reinforcement
19 May 2013 | 9:56 amPost written by Bill Sims Jr. “Manipulating behavior by offering rewards, while a sound approach for training the family pet, can never bring quality to the workplace.” – Alfie Kohn, Phd. Applause bursts out spontaneously from a crowd delighted by the band’s performance. A coach shares a high-five with the player who wins the game. A baby’s first steps are applauded by Mom and Dad. As hard as Alfie Kohn, Daniel Pink, and others may try to persuade us that external praise and positive feedback are wrong, their arguments do not jibe with the reality of life. We need positive… -
How Your Enthusiasm Makes All The Difference
16 May 2013 | 9:46 amPost written by Peter G. James Sinclair. Some years ago I sent my sixteen-year-old daughter on a mission. The mission was this: to purchase a new vehicle for our family at auction. Now after our research, we had discovered that we were able to purchase a top of the range vehicle with all the latest gadgets and gizmos, for thousands of dollars less than the current market value if we were simply willing to step outside the norm and do something different. Winning Preparation So for a whole month before the event we researched. We scanned the papers, we contacted dealers, and we checked out… -
Unveiling Thick Face, Black Heart
12 May 2013 | 3:17 pmPost written by Chin-Ning Chu with Peter G. James Sinclair. Allow me to share what I feel are some of the best quotations from Chin-Ning Chu’s book, Thick Face, Black Heart: The Warrior Philosophy for Conquering the Challenges of Business and Life. Great insight. Great wisdom. Dwell on each phrase. Chew slowly. Digest deliberately, and apply diligently. The title of the book is drawn from a quote by Lee Zhong Wu – ‘When you conceal your will from others, that is thick. When you impose your will on others, that is black.’ The world has a tendency to accept our own judgment of… -
Making Progress Through Fearless & Strategic Action
9 May 2013 | 9:07 amPost written by Peter G. James Sinclair. If you want to change the way you live, there are vital ingredients that must become a part of your life if desired change will take place. You must back up your resolve with a plan of action. You must also acquire the correct knowledge and then put yourself within an environment whereby you can access ongoing wise counsel. And then you must do more than just plan your action. You must act. There is a multi-millionaire who had a dream. It may surprise you that his first dream was not to own a condominium or a hotel resort beside the ocean. His very… -
Overcoming Abuse – To Be Brave Is To Be Honest
5 May 2013 | 9:27 amPost written by Bulbul Bahuguna, M.D. It is unfortunate that a person has either been himself abused by someone, or knows of someone else who has been abused. Sexual abuse often happens in the secrecy of a home and goes unreported. Silence only enables the crime. To be brave is to be honest. Recovery begins with honest self-talk – such as what follows… Self-Talk By A Victim Of Sexual Abuse It never ceases to amaze me what one person can experience during a lifetime. This emotional clearing house called life. How do you stay sane in insane places? How do you stop sorting through the…
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Copyblogger
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How to Nail the Opening of Your Blog Post
22 May 2013 | 5:00 amThe opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum … They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable. Today you’ll find those notes everywhere. In movies, commercials, and songs when the dramatic and foreboding are needed … And we hardly bat an eye. We recognize them, we know them, and we love those first four notes. Not so for Beethoven’s opening night at Vienna’s Theater an der Wien in 1808. One contemporary composer of Beethoven —… -
5 Things Every Copywriter Needs to Know About Their Prospects
21 May 2013 | 4:00 amWhat do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough to create copy that rouses emotion and compels action. For that we need to take a journey much deeper into the dark recesses of our customers’ minds … Want to join me? Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them. In 1946 The Art of Dramatic Writing, (now regarded as one of the best works… -
14 Free Ebooks and an Updated 20-Part Internet Marketing Course
20 May 2013 | 5:00 amCan’t see the video? Click here. Free Registration About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+. Related StoriesWhy We Still Need to Write, Even When We’re Scared5 Ways to Bond with Your Blog’s Audience11 Compound Word Errors that Might Make You Look like a Numbskull -
5 Writing and Productivity Links You Can Use
18 May 2013 | 5:00 amThis week on The Lede … How A Copywriter Evaluates A Great Website The Unexpected Antidote to Procrastination The Daily Rituals of the World’s Most Creative People 4 Things That Lead to Success (or Failure) with Email Signup Forms How to Do More By Planning Less: The Power of the Anti-Plan Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter. // The Unexpected Antidote to Procrastination Procrastination: that merciless thief of our time, creative output, and potential reward. Mr. Bergman delivers a unique — but convincing… -
How to Become a Content Marketing Expert
17 May 2013 | 9:00 amYou hear everyone talking about online content marketing, because with today’s Internet-empowered prospect, content marketing is what works. And yet, you may be struggling with creating content that works for your business or your clients. Or maybe you’re just trying to take your game to the next level. There’s a lot to learn, and even then you’re left asking potentially expensive and time-consuming questions: How do I apply this particular strategy for my business? Is this a solid idea, and how should I execute it? Has anyone taken this approach before, and what were the…
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Lifehacker
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I'm Daniel Pink, and This Is How I Work
22 May 2013 | 12:00 pmIf you're at all interested in the science and psychology of motivation, chances are you've read Daniel Pink's bestseller Drive. In it, he argues that three simple things propel us: autonomy (wanting to direct our own lives), mastery (wanting to be good at something), and purpose (wanting to make a difference). Now, Daniel is tackling the art of persuasion in his newest book, To Sell Is Human. We caught up with the author (and Al Gore's former chief speechwriter!) to find out his favorite apps, time-savers, and inspirations. Read more... -
Ask Yourself These Two Questions to Prioritize Your Tasks
22 May 2013 | 11:30 amTrying to determine which tasks need to be done and in what order can get complex. Productivity blog GTD Times recommends simplifying the process down to two simple questions.Read more... -
Where Do You Keep Important Family Documents?
22 May 2013 | 11:00 amIf you own a home, are married, have kids, or really just live in this world, you know how easy it is to accumulate documents. Some are important records you need safeguard; some just feel important. Where do you store yours?Read more... -
Ask for Lower Car Insurance Rates if You Work From Home
22 May 2013 | 10:30 amWorking from home necessarily means reducing the amount of time you spend driving. If you don't leave the house often, let your insurance company know to help reduce your rates.Read more... -
How Can I Play my Old PC Games on a Modern Computer?
22 May 2013 | 10:00 amDear Lifehacker,I have a couple old PC games from the Windows 95 days that I'd like to keep playing. However, I use Windows 7, which creates an obvious problem. Is there a way to play it on my current machine? More importantly, will I just have to give it up some day?Read more...
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Heavy Hitter Sales Blog
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The Truth About 50+ Year Old Salespeople
18 May 2013 | 12:36 pmOver the last couple of months I’ve spoken to a number of experienced sales leaders and senior sales reps who were contemplating their next career move. Many feared their age might become an obstacle so I thought I would post this article. It's still hard times for salespeople and sales managers over 50 today. As companies have downsized, they find themselves five times more likely to be let go when compared to their younger counterparts. They also have a more difficult time finding new jobs because younger sales managers have five basic fears… -
HOW TOP SALESPEOPLE USE LINKEDIN-Harvard Business Review
27 Apr 2013 | 9:50 amHarvard Business Review is arguably the most prestigious publication for business leaders and management thinkers. Here’s one of my recent Harvard Business Review articles titled “How Top Salespeople Use LinkedIn to Sell More.” I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies. The study included three types of salespeople: 33% were inside salespeople who sell exclusively… -
Study Reveals Why B2B Salespeople Lose Deals
7 Apr 2013 | 9:18 amHarvard Business Review is arguably the most prestigious publication for business leaders and management thinkers. Here’s one of my recent Harvard Business Review articles titled “Ten Reasons Salespeople Lose Deals.” Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment,… -
Is Your Sales Organization Good or Great? Harvard Business Review Article
19 Mar 2013 | 4:27 amHarvard Business Review is arguably the most prestigious publication for business leaders and management thinkers. Here’s one of my recent Harvard Business Review articles titled “Is Your Sales Organization Good or Great.” What separates great from good sales organizations? After working with over two-hundred different companies the evidence suggests that the best business-to-business sales organizations share specific patterns of organizational structure and behavior. These similarities can be defined into the seven different attributes listed below. Conversely,… -
20 GREAT COMPANIES TO SELL FOR IN 2013
23 Feb 2013 | 2:29 pmI’ve had the privilege to work with and study hundreds of companies and their sales organizations. Based upon my experience, here’s my list of the best companies to sell for in 2013. While it includes companies than range from start-ups to billions in sales, all of these businesses share three common qualities. They provide fantastic technology-based solutions, have great leadership teams, and offer high growth rate career opportunity environments! Nimble Storage www.nimblestorage.com – Nimble Storage is a revolutionary Silicon Valley flash-optimized storage company. It is the…
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omghub.com
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Everyone Can Sell. Not Really. Top 10 Reasons Why Not
22 May 2013 | 6:08 amUnderstanding the Sales Force by Dave KurlanDan Pink, Author of To Sell is Human, has been getting a lot of well-deserved exposure. He wrote a terrific book and most who have read it, really like it. I don't have a problem with his book because read in its entirety, it makes sense. I do have an issue with the people who write about his book and take the concept, that everyone can sell, out of context. The context is that everyone can sell their ideas. Agreed. But out of context, it is suggested that everyone can be a salesperson. I strongly disagree. -
Salespeople Must Stop Snorkeling and Start Scuba Diving
15 May 2013 | 6:48 amUnderstanding the Sales Force by Dave KurlanWe talk a lot about the importance of using a consultative approach instead of a transactional approach to better differentiate and sell value instead of price. When we explain consultative selling, we usually emphasize the importance of listening and questioning. When we further explain effective listening and questioning, it becomes much more difficult to describe in a paragraph or in the absence of a demonstration or role-play. Until today. Snorkeling, or moving along the surface of the ocean, is akin to poor questioning, moving from… -
Impact of Sales Process versus Sales Coaching
14 May 2013 | 10:18 amUnderstanding the Sales Force by Dave KurlanWe are in the middle of the first day of our 2-day Sales Leadership Intensive. While most attendees admit that they must be more effective at coaching, many who said they have some kind of sales process in place didn't come to the same conclusion. So, why is it so obvious to sales leaders that they need to improve their coaching, but so elusive that they need to improve their sales process? Change occurs in direct proportion to the availability of immediate feedback. You get instant feedback from coaching. Your… -
Top 10 Reasons Why Salespeople Let Price Drive the Sale
10 May 2013 | 3:04 amUnderstanding the Sales Force by Dave KurlanSelling value. What comes so easily to the top 6% and some of the top 26% is so very difficult for others. Most salespeople have little capability to effectively build value. Talking about what your company does better or differently or telling a prospect what your value proposition is does not build value. Instead, value comes from 3 things: Uncovering the compelling reason(s) to buy and buy from you, Understanding the impact, ripple effect and cost of those compelling reasons, and Positioning yourself and company as the… -
Is the "Lack of Commitment to Sales Success" Finding Predictive?
6 May 2013 | 8:26 pmUnderstanding the Sales Force by Dave KurlanSo you have your sales force evaluated and in addition to learning why you are getting the results you are getting, and what you can do to significantly improve those results, you are suprised by some of the individual findings on some of your salespeople. One of the findings that generates the most push-back is Lack of Commitment to sales success. We could hear any of the following comments as push-back to this finding: our best salesperson, nobody tries harder, works longer hours than anyone, been here for years, landed our biggest customer,…
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jillkonrath.com
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[Video] 3 Doable Strategies to Increase Sales Productivity
22 May 2013 | 4:30 amIf you're like everyone else these days, you're overwhelmed with way too much to do and not nearly enough time to get it done. One of our biggest problems though is something we can control. Being online much of the day isn't good for us. We bounce from task to task. We take emails when they come in. We make calls, visit websites, read articles, and do email again. And, sometimes we even get sucked into doing other things -- perhaps like even watching this video right now. If you want to increase sales productivity and get much more done, here are a couple strategies to improve time… -
How to Get 58% of Your Revenue Via LinkedIn Groups
20 May 2013 | 9:55 amIn today's article, Thomas von Ahn, founder of Viral Solutions, Inc. shares the LinkedIn strategies he and his partner (Christine Kelly) use to generate the majority of their business. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. In fact, in our 2013 Sales & LinkedIn Survey, we discovered that 50.7% of top sellers belonged to 30+ groups compared to only 11.5% of their counterparts. And take a look at their group activity. As you can see, top sellers are nearly twice as active in LinkedIn groups than everyone… -
[Video] The Ultimate Sales Pitch
15 May 2013 | 4:30 amWhat makes a good sales pitch? If you're selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch. Corporate decision makers despise pitches. Everyone who meets with them spouts out platitudes about how wonderful their companies are, how incredible their technology is or how passionate they are about customer service. Or, they babble on and on about their unique methodology and amazing credentials. When you have the opportunity to meet with a corporate decision maker, remember that a pitch is like the plague. They'll run from you as… -
Top Seller LinkedIn Strategy: Monitor Customer Job Changes
10 May 2013 | 11:41 amIn Cracking the LinkedIn Sales Code, which highlights the results of our 2013 Sales & LinkedIn survey, we discovered that top sellers had significantly more LinkedIn connections with their customers than everyone else. That's a huge difference. And here’s an even starker contrast. If you look at the 55% of survey respondents who never generated an opportunity via LinkedIn, they’re only connected to 9.8% of their customers. Mmmm. Do you think being connected to customers might matter? One LinkedIn strategy that top sellers use is getting alerts when a customer or prospect… -
[VIDEO] 5 Ways to Build Your LinkedIn Personal Brand With SlideShare
8 May 2013 | 4:15 amIf you haven’t used SlideShare on your LinkedIn profile yet, you’re missing a real opportunity to upgrade your online personal brand. What’s SlideShare? It’s a program that let’s you share PDF files, PowerPoint presentations and even videos with others. This turns your flat LinkedIn profile into a multi-media bonanza of great information that can showcase your company or personal expertise and value. Your prospects are checking you out online and you want to have the best possible LinkedIn personal brand. Here are 5 ways to build your LinkedIn profile using…
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C-Level, Relationship Selling Blog
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C-Level Selling for Closing Sales and Passing Legislation
12 May 2013 | 4:39 pmGaining support from C-levels and powerful legislators is the same challenge sales people and President Obama face for closing sales or getting bills passed through congress. Learn from this article the solutions to quickly move your sales or congressional initiatives to favorable conclusions. -
C-Level Sales Training 1–Become a Selling Super Star
22 Aug 2012 | 5:35 pmBecome a super seller by changing your selling approach with subordinates. Get over the anxiety of getting to C-Level executives, and profit center leaders and use the subordinates to help you get there. This article and bonus tip will show the step to become a selling rock star. -
C-Level Sales Training – It’s Not a Sale Until the C-Level Sings "Yes"
13 Jun 2012 | 5:30 pmIf you want to be a super seller, change your strategy. Focus on the C-suite, and profit center leaders. Don’t stick with subordinates, committees, or comptrollers. They can only recommend to the C-level leader. To guarantee success you and you alone have to win over the C-levels. -
C-Level Selling - Large Account Plans Require Both Parties’ Participation
7 Mar 2012 | 2:01 pmIf you manage your large account plans the way your financial department manages your budgets, you’ll have great results. Learn how to build and manage large account plans in this article. -
C-Level Selling Tips – Keep Competition Out of Your Key Accounts
20 Feb 2012 | 4:08 pmThe only way to keep competition out of your key accounts is to be perceived as the top benefit provider for that key account. Your competition wants those accounts and they will eventually penetrate unless those accounts fear losing the benefits you and only you can provide. This article will show how to make sure that happens
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The Growth Guy
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Pot Party; Dog Poster; Listen to Twitter; Next Topgrading Class
16 May 2013 | 9:49 am"...keeping you great" HEADLINES: REMINDER: Tomorrow May 17, 1pm ET Webcast -- no charge, one-hour re: Rockefeller Habits for companies with 100+ employees - Link to register: Power of Repetition -- this poster of a man and his dog was on the back door of Commander David Marquet's door - reminding him that the main job of a leader is to stay on message and just keep repeating until the organization falls into alignment. As Marquet notes "if it seems like you are repeating the same thing over and over again, that's the way it SHOULD be." BTW, he… -
Stories for Fortune; Corporate Athletes; Playing the Game; May 17 Webcast
14 May 2013 | 9:56 am"...out-learning the competition" HEADLINES: (Leadership Summit Summary - Day 1) Friday May 17 Webcast -- no charge, one-hour re: Rockefeller Habits for companies with 100+ employees - more details below, but first... Need Stories for Fortune Column -- any tips on how to attract and hire the best millennial talent (those graduating right now)? More details below, but second... Dan Pink on Sales -- "be the best version of yourself" if you want to be successful in sales - and we're all in sales. Dan, the #1 biz speaker on the circuit right now (To Sell is Human),… -
#1 Company; 5 Ways to Connect with Children; Animal Core Values; 13 Fun Facts
7 May 2013 | 10:16 am"...keeping you great" HEADLINES: Five Ways to Connect with your Children -- my latest Fortune "Venture" column is on the newsstand and online (Fortune 500 edition) listing five quick tips for staying connected with your children. The most counter-intuitive idea is to NOT ask them about their day - this is something I learned from Rabbi Stephen Baars, the Bliss parenting and marriage guru. And just as he suggests, later in the evening (or week) your children will share voluntarily what's up. Take 2 minutes to glance through the other 4 tips - and then… -
Blame the SWOT; Replace with SWT; Advisory Board Advice; Best Values; Nov 13 - 15 Shanghai
2 May 2013 | 6:54 am"...keeping you great" HEADLINES: Advisory Boards -- I'm looking for examples where you've chosen to work one-on-one with your advisory board members vs. host regularly scheduled board meetings. Or maybe you do a combination of both. Email me at vharnish@gazelles.com - this is for a new book I'm co-authoring -- thanks. Blame the SWOT -- my May "Growth Guy" column challenges the usefulness of the age-old SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) which I maintain has backed many organizations into a corner - creating what I… -
Crazy Busy; FState; Second Death of Jobs; What Successful People Do; May Workshops
25 Apr 2013 | 5:57 am"...out-learning the competition" HEADLINES: Apple Profits Fall - First Time in a Decade -- I'm in London with the EO chapter (reminiscing about the early days and Steve Jobs) and this BBC headline starkly reminded me of Jobs passing. I still think Apple needs to buy FourSquare so they "acquire" Dennis Crowley. Apple needs another Steve Jobs and Dennis is the best guy for the job. Crazy Busy -- (me too, so short insight today) this is the title of Dr. Ned Hallowell's book, subtitled Overstretched, Overbooked, and About to Snap! Strategies for Handling Your…
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Sales Training: An Independent Perspective. Dave Stein's Blog.
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What Sales Trainers Can Do to Prevent Age Discrimination Against Themselves
6 May 2013 | 8:19 amRecently I’ve had more than a few discussions with sales trainers and sales training buyers about age. The more I see trainers include phrases like, “More than 35 years experience in sales, sales management…” in their LinkedIn profiles and in the “About Us” sections of their websites, the more conscious I’ve become of this issue. Here’s an important point: Hiring a sales trainer, just because they are young, to train your B2B sales team is as much of a mistake as hiring someone with decades of experience—but little of it relevant to… -
Still Using Powerpoint? Try Whiteboard Selling. Now.
29 Apr 2013 | 12:04 pmIt’s unusual for me to publish two posts in a row covering new books about selling, but this is a special situation. Near the end of 2011, I had the opportunity to spend an hour with Corey Sommers on the phone for the first time. At the time, he and his partner, David Jenkins, were the two principals at WhiteBoard Selling, a small, niche, sales enablement provider. I say “were” because Whiteboard Selling was acquired by Corporate Visions last year. I called it a very smart move at the time and I still believe that to be true. Back to the briefing. As an analyst firm, we… -
A Very Different, Very Powerful Book About Selling
22 Apr 2013 | 8:29 amUpdate: April 25, 2013. If you read this book and see a strong comparison to the Challenger Sale model, let me know. I should point out that the original version of this book was written long before The Challenger Sale was written. Original blog post begins: It’s always an honor to be mentioned in a new book, or to be asked to provide an endorsement. In this case, the author asked me to write the forward. Here is the forward to Tony Hughes’s The Joshua Principle (Revised Edition – 2013): Six months or so ago, Tom Snyder [a colleague and sales performance improvement… -
LIMRA and the Hoopis Performance Network’s Trustworthy Selling
10 Apr 2013 | 7:16 amESR recently completed our evaluation of the Trustworthy Selling program, which was introduced 18 months ago by the Hoopis Performance Network and LIMRA. This collaboration gave birth to a high-quality, high-value selling program for the financial services industry. I recently had the opportunity to speak with: Delores Freitag, AVP of talent development at LIMRA Joey Davenport, CLU, CLF, who is a Principal & Chief Development Officer for the Hoopis Performance Network in Chicago, IL. George Ludwig, a 30-year veteran consultant, speaker, and trainer, and author of PowerSelling. Harry… -
Franklin Covey’s Acquisition of NinetyFive 5
18 Mar 2013 | 7:03 amLast week Franklin Covey announced the acquisition of sales performance improvement provider NinetyFive 5. This thrusts Franklin Covey’s Sales Performance Practice right into the category of a Tier One provider in the sales training and sales enablement space. Haven’t heard of NinetyFive 5? That’s not an accident. Stealth was a critical component of the growth plan designed by co-founders Randy Illig, Craig Christensen, and Mahan Khalsa. They shared with ESR just a year ago what they had accomplished up to that point. We were impressed. They are among the industry leaders in…
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Entrepreneur
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Entrepreneurship in the U.S. Reaches Highest Level in More Than a Decade (Infographic)
22 May 2013 | 11:25 amMore than one in 10 Americans were developing their own business in 2012, according to the U.S. Global Entrepreneurship Monitor released today. Here's a look at the demographics of the community. -
The Psychology of Color and Branding (Infographic)
22 May 2013 | 9:30 amWhy companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue. -
YouTube Basics: How to Edit a Video
22 May 2013 | 9:00 amStart producing more professional YouTube videos with these four easy steps. -
Using Apps to Connect with Employees (Video)
22 May 2013 | 8:30 amIt's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicate with staff on their smart phones and tablets. -
Need a Beer? These Ballpark Apps Are Changing How You Get One
22 May 2013 | 8:00 amYou can order just about anything on your smartphone, so why are you stuck in line for nachos at the ballpark? These three startups keep you in your seat and concession stands hopping.
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Small Business Labs
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What is Quantum Computing?
22 May 2013 | 1:00 amThe announcements that Google and Lockheed Martin have purchased quantum computers has led to a lot of recent coverage on the topic. Quantum computers are very, very fast. Instead of using the traditional approach of a string of 1's and 0's that are either turned on or off, quantum computers use quantum bits, or qubits. Qubits take advantage of the weird behavior of quantum mechanics which means they can essentially be both on and off at the same time. This allows them to multitask and at least in some cases potentially run thousands of times faster than traditional… -
Using Twitter's Promoted Tweets
21 May 2013 | 1:00 amPromoted Tweets are basically paid ads for Tweets. They are described by Twitter as "ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers." Promoted Tweets have been around for a couple of years, but Twitter limited the number of companies allowed to use them. They recently changed this policy and now anyone can pay to their Tweets promoted. Over the last month Small Business Labs has been experimenting with promoted tweets. Here are our reactions: 1. Promoted… -
R.I.P Lotus 1-2-3
20 May 2013 | 1:00 amIBM recently announced that it's no longer selling Lotus 1-2-3. Most readers of this blog likely have never heard of Lotus 1-2-3. But more experienced readers (meaning old) will remember 1-2-3 as their first PC spreadsheet and the first "killer app" for the PC. Lotus Development Corporation released 1-2-3 in 1983 and it quickly became one of the most popular PC software products of its era. Along with other now forgotten PC software companies like Word Perfect (word processing), Ashton-Tate (database) and Software Publishing (graphics), Lotus helped drive… -
Self-Employment Shifting to the Creative Class
16 May 2013 | 1:00 amWell known author and academic Richard Florida has written extensively about the rise of the creative class. According to his work, the creative class - a grouping of knowledge-based professions - has rapidly increased its share of total employment over the last 2 decades and now comprises about one third of all U.S. jobs. While the majority of creative class members have traditional jobs, a growing share of the self-employed are also members of the creative class. The chart below shows the percent of total self-employment for 2 of the 3 broad employment sectors. I left off the services… -
Temps Working More Hours Than Employees
15 May 2013 | 1:00 amPrior to the Great Recession temporary workers worked, on average, fewer hours per week than regular employees. But as the chart below (from a NY Times Economix blog post) shows, this shifted in 2009 and temps now work, on average, 30 minutes more per week than regular employees. I think this shift is an example of broader changes taking place in the economy as more firms increase their use of temporary and contingent workers. BTW, another interesting tidbit from this chart is according to the U.S. Bureau of Labor Statistics, you need to work…
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Small Business Technology
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WordPress vs. Joomla: Which Is The Best System For Your Business
20 May 2013 | 1:00 pmPlanning on creating a site for your business? Considering the up-front cost of hiring developers to make a site for you, content management system (CMS) platforms have risen to the rescue to fill the gap. Two of the most well-known free CMS products available are WordPress and Joomla. Both of them provide very powerful features that small businesses can use, but only one of them is appropriate for you. Today, let’s put these two content management systems head-to-head and determine which one remains the victor for your particular situation! It’s WordPress vs. Joomla! WordPress… -
Best Practices for Social Media Promotions: Get More Followers, Engagement, and Sales
20 May 2013 | 10:00 amSocial media promotions are one surefire way to get your followers up on Twitter or boost those likes on Facebook. You can boost engagement and get your brand out there. If you’re offering something good (Apple products like iPads are a very popular social media giveaway), you can see huge numbers of people getting involved. But it has to be done right to get you the engagement you want. Anyone who wants an iPad will “like” or retweet something for the chance to win, but many won’t bother to find out anything about your business, if it’s that easy to get involved… -
10 Awesome Email Management Tools
20 May 2013 | 7:00 amWhat’s your favorite email management tool and why? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 1. Constant Contact I use Constant Contact to manage my email lists and communications. The tool makes sending smart, custom-designed emails… -
12 Mobile Security Tips All Small Businesses Must Be Aware Of
17 May 2013 | 1:00 pmWhile you’re probably worried about the future and are constantly trying to make your business a more customer-friendly environment, there are a couple of things you need to know about mobile devices. Smartphones and tablets have been penetrating the workplace for a while already. They’ve made conducting business a very simple process while, at the same time, ensuring that employees can attend to work practically anywhere in the world. It’s been quite a blast to have these things around. However, there’s a flip-side to mobile penetration. Your business’ security… -
NYC Event: Get Prospective Customers To Say ‘WOW’ and Close More Sales!
17 May 2013 | 10:00 amWhat you offer is amazing, but too often prospective customers just don’t“get it”! They don’t buy or they aren’t willing to pay what you know your product or service is worth. If you suffer from this problem, then you won’t want to miss our upcoming NYC Event, ‘Get Prospective Customers To Say ‘WOW’ and Close More Sales!‘ In this seminar, we’ll show you how to overcome this problem so your customers ‘get it’ and you begin to close more sales! Get More Customers To Say ‘WOW’ and Close More Sales! May 30, 2013…
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Write to Done
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The Non-Google Research Tool That Makes Writing Easier
20 May 2013 | 6:46 amWould You Like to Use A Research Tool that Makes Writing Easier? “‘Google’ is not a synonym for ‘research’,” says novelist Dan Brown. If you want to be a serious writer (and don’t we all?), sooner or later you’re guaranteed to hit a brick wall. To get beyond the brick wall, you are forced to do some … (sound of ominous music) research. I think novelist Allan Leverone (Parallax View) spoke for most writers when he said: “I hate research. … When I’m writing, I would much rather be writing than researching. I want to learn… -
How Ian Fleming Turned James Bond Into A Bestseller
16 May 2013 | 1:32 amWould You Like To Turn Your Novel Into A Bestseller? What makes the work of a novelist sell well? Genius, good connections in the publishing world – or just old-fashioned, hard editing? Some clues come from Casino Royale, the first James Bond novel. Ian Fleming’s original draft was put on show earlier this year to mark the 60th anniversary of the novel’s publication. It did not spring immaculate from his typewriter. Nor did Fleming have any publishing connections or prior experience in novel writing. He succeeded – the novel went into three print runs in its first year alone… -
How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter
13 May 2013 | 7:04 amWould You Like Get Ideas For Great Content From Your Bookstore? Every time you sit down to write an article, it’s the same story. You sit there and you can’t really think of what to put in your newsletter. You really want to say something, but nothing comes out. The longer you sit there, the longer the minutes will tick away. And before you know it, the phone will be ringing, the distractions will be piling up and you’ll find yourself mindlessly wandering through Facebook or emails. That’s why you need to leave your office. Go down to your local… -
How Fear Helps You To Write Better
9 May 2013 | 1:28 amWould You Like To Use Fear To Write Better? Being a writer means living in terror. I don’t mean the terror of a zombie apocalypse or of circus clowns. I mean the incessant nagging of self-doubt. Do you ever ask yourself any of the following: Do I really have what it takes? What if they reject my proposal? What if no one takes my ideas seriously? What if I’m just not meant to be a writer? When will they discover I’m a fraud? Who am I kidding anyway? Self-doubt can be completely debilitating. But if you listen to it closely, this type of fear can become a potent tool for… -
3 Important Lessons That Writers MUST Learn From Marketers
6 May 2013 | 1:27 amDo You Apply These Lessons From Marketers? To the uninitiated, writing can seem like a pretty easy gig. You just spend the day watching television and surfing the web, and when inspiration strikes you saunter over to your computer to dash off a few brilliant paragraphs, send them off to an editor, and you’re done for the day. This is the life, you sigh as your fix yourself a mojito and sit back to wait for your fan mail and royalty checks. Living the dream. Obviously, we know it doesn’t work exactly like that. We know the stress of looming deadlines, the agony of rejection, and the…
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FreelanceFolder
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An iStockphoto Promo Like No Other
22 May 2013 | 12:57 amToday we have an iStockphoto Promo to share with you like nothing we’ve ever seen before. A few weeks ago we told you about an exclusive iStockphoto promo code we obtained for our readers. But today our friends at iStockphoto reached out to us to let us know about an insane deal they are running today only. For the next 24 hours, iStockphoto is running a promotion and putting all their vector files on sale at 50% off! But wait… it gets better! Not only are their vectors 50% off, but our exclusive coupon code still works! That means you can get even more savings! As freelancers we… -
Building a Free Website for Your Portfolio in 3 Easy Steps
20 May 2013 | 8:41 pmThese days, portfolios are for graphic designers and all sorts of professionals in the industry similar to what business cards were back in the old and good days. You need a website so that people would know who you are. However, if you don’t have the knowledge of setting up a website, well, there’s an easy way for you to create a portfolio that looks professional. Amongst the tens of website builders out there, there’s one that we want to recommend you because it’s extremely user friendly. Imcreator.com is the first website builder to use HTML5 and it makes the whole process of… -
12+ Common Email Mistakes No Freelancer Should Ever Make
20 May 2013 | 6:33 amContacting potential clients directly by email or phone is a great way to find gigs…if it’s done correctly. Unfortunately, too many freelancers (and others) don’t know how to use email effectively. They fail to realize that email is a form of business communication. They make numerous mistakes and expect their emails to be effective. Recently, Mihaela Lica Butler chronicled a common mistake in her post, Why “Hi There” in Emails Will NOT Get You Far. But that’s not the only email mistake freelancers make. In this post, I list more than a dozen common email… -
12 Things Freelancers Need to Update Today
16 May 2013 | 6:25 amYou’re busy. You’ve got your freelancing business…and of course, there’s also life. With all of that going on, it’s easy to forget to do some basic tasks. It’s easy to fall behind. In this post, I list a dozen things that you need to update regularly if you want to stay current. If you find that you aren’t up to date in one or more of these areas, update it today (or as soon as you possibly can). Get Up to Date Is your freelancing business up to date? It’s a rare freelancer who can answer “yes” to that question. If you’re like…
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Writing On The Web by Patsi Krakoff, The Blog Squad
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Guest Blogging: Just How Important Is It?
22 May 2013 | 7:30 amHaving guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer. You may just want to invite one or two writers to write posts that are their take on content that you… -
7 Content Marketing Questions to Ask BEFORE You Write a Word
15 May 2013 | 4:13 amHere are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. 1. What do you want your visitor to do after reading or viewing your article, blog or video? For example, do you want them to buy a product? Call a phone number? Register on a form with their email address? -
Content Marketing Focus: Lessons from Steve Allen
8 May 2013 | 5:33 amHaving a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time. Steve Allen was a famous comedian who started The Tonight Show, in 1954, long before Johnny Carson became the host (and later Jay Leno). Allen started off in radio but got his first TV job as an announcer for wrestling matches. -
Scribd: Just Another Document Sharing Site?
1 May 2013 | 5:54 amI may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients. Pay attention to what I’m going to tell you… Scribd clearly has established its authority and web presence. The high online activity makes Scribd ideal for content marketing purposes. OK,… -
When Should You Start a New Business Blog?
24 Apr 2013 | 4:14 amWhen should you start a new business blog? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. And you’ll need to do that two times a week, or more. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. That’s pretty clear and direct. While a business may have many products…
