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• Most Topular Stories

• Understanding the role of micro-copy in a brand's content strategy

  Holy Kaw!

  9 Feb 2012 | 9:58 am

  When it comes to planning your brand's content strategy, pay special attention to the micro-copy -- wording on a website's interface such as "submit" or call-to-action links, according to Amy Thibodeau, a content strategist for Facebook. Thibodeau explains the social site's reasoning for choosing the "Like" button and breaks down three steps that other strategists can use to ensure that their copy works in harmony with the rest of the website. Full story at SmartBlog on Social Media by SmartBrief. More SmartBrief stories. Permalink | Leave a comment  »

• 

  Holy Kaw!

• Understanding the role of micro-copy in a brand's content strategy

  9 Feb 2012 | 9:58 am

  When it comes to planning your brand's content strategy, pay special attention to the micro-copy -- wording on a website's interface such as "submit" or call-to-action links, according to Amy Thibodeau, a content strategist for Facebook. Thibodeau explains the social site's reasoning for choosing the "Like" button and breaks down three steps that other strategists can use to ensure that their copy works in harmony with the rest of the website. Full story at SmartBlog on Social Media by SmartBrief. More SmartBrief stories. Permalink | Leave a comment  »

• Pizza Hut's proposal package

  9 Feb 2012 | 9:36 am

  Love and pepperoni: the perfect delicious match. Pizza Hut wants to help you pop the question to your main squeeze with the $10,010 Ultimate Valentine’s Day Proposal in a Box. The package includes limo service to a local Pizza Hut location, a professional photographer and videographer, fireworks display, flowers, ruby engagement ring, and, most deliciously, a Pizza Hut $10 Dinner Box. Domino's, your move. Full story at Eater. Love is pizza. Permalink | Leave a comment  »

• Uncertain choices light up ‘explorer’ brains

  9 Feb 2012 | 9:19 am

  People who consistently select for uncertainty may harness the computational power of a specific brain region. Some people—”explorers”—choose to grapple with uncertainty head on. It’s a strategy of maximizing rewards by discovering whether as yet unexplored options might yield better returns. While some might stick with the usual, “explorers” might order the special in a restaurant because they aren’t sure they’ll like it. Prior to the Brown University study, there was no consensus that a precise area of the prefrontal cortex, in this case…

• Valentine's Day rebooted as Generosity Day [video]

  9 Feb 2012 | 9:05 am

  Out with the chocolate, roses, and edible underwear, in with spreading kindness. The big hearts at Causes.com have set out on a mission to rebrand Valentine's Day as Generosity Day and it starts with you pledging to share the love on February 14th. The Generosity Day pledge: Just say YES. This February 14th, let's reboot Valentine's Day as Generosity Day. Practice saying YES to every request for help and by being generous. I pledge to spend February 14th saying YES to all requests for help. Say "yes" to generosity at Causes.com. Spread the love by doing something good. Permalink | Leave a…

• How coffee changed America [infographic]

  9 Feb 2012 | 8:57 am

  Full-size version at Lumin Consulting. Delicious coffee. Permalink | Leave a comment  »