In my post 'Organizational Myopia' we talked about an increasingly common problem with the language we use. We 'talk' quite often like we are delivering a cross-functional end-to-end feature of the overall system, when in reality... we are really only delivering a subset of the solution. We are delivering a 'feature' that has to be integrated with other 'features' in order to deliver real customer value. Why does this matter? It matters because when we allow ourselves to only care about... only track progress on... only get better at our little slice of the world... we risk investing money…

