Facebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store. Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy. The product launch –an 'All in 1 Dish & Surface Cleaner' — is being [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/2JOa_GhfC6A" height="1" width="1"/>
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Most Topular Stories
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F-Commerce Gains Momentum With Exclusive Cillit Bang Sale
MarketingVox News & Trends9 Feb 2012 | 11:11 am -
When It's Bursting at the Seams, an Agency's True Colors Show
Advertising Age - Small Agency Diary7 Feb 2012 | 9:41 amWhen it feels as if the wheels are about to come off an agency, it is a moment of truth. It's when an agency learns whether its people have the resiliency and imagination to outgrow its problems or whether they stay stuck in the present. Succeed and you emerge a stronger, maybe bigger agency. Fail and the agency shrinks back to its natural level of comfort. -
The Best And Worst Of Super Bowl Marketing Strategy 2012
Influential Marketing6 Feb 2012 | 1:40 amI couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. The result was a very disappointing collection of ads for anyone who loves marketing and the hype of Super Bowl advertising. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads… -
Gut Feeling or Analytics – which is better?
Social Media Darwinism8 Feb 2012 | 10:00 amSo I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but… -
Do Organizations Need a Chief Collaboration Officer?
Social Business Advisor: Social CRM and Enterprise 2.08 Feb 2012 | 4:06 pmMore organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? In 2010 Morten Hansen and Scott…
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MarketingVox News & Trends
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F-Commerce Gains Momentum With Exclusive Cillit Bang Sale
9 Feb 2012 | 11:11 amFacebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store. Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy. The product launch –an 'All in 1 Dish & Surface Cleaner' — is being [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/2JOa_GhfC6A" height="1" width="1"/> -
E-books Sales to Figure Prominently in Bertelsmann Results
9 Feb 2012 | 10:50 amIn its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Y54n0ZNKqHw" height="1" width="1"/> -
It is Easy to Fudge Social Media Numbers
9 Feb 2012 | 9:42 amGoogle has been taken to task for being obtuse with its engagement metrics for Google+. After parsing the definition Google provided, All Things Digital described it as anyone who "registered for Google+ any time since it launched this summer, and you used any other Google product–say, search!–in the past day or week, [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/r4bk-7Jjvr0" height="1" width="1"/> -
10 Words You Can't Say in an Email Heading
9 Feb 2012 | 9:06 amThere are ten words most likely to trigger a spam filter, All Spammed Up reports. These are: 1. Meet Singles. 2. Work From Home. 3. Business Opportunity. 4. Buy Direct. 5. Clearance. 6. Pre-approved. 7. Hello. 8. You Have Been Selected. 9. Weight Loss. 10. Limited Time. Some of these terms, obviously, are tempting to legitimate marketers–"clearance" and "limited time" are often used as call [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Ga8dS0TK30s" height="1" width="1"/> -
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
9 Feb 2012 | 5:28 amCloud Services: Google near launch of cloud storage service. Social Media: Google Social is exploding online. Skimlinks is the real story behind Pinterest’s success. Publishing: GigaOm buys PaidContent.org. Ecommerce: Groupon shares decline after Q4 loss. Retail: Google may open retail store at European headquarters in Dublin. Mobile Computing: Protesters target Apple stores in 'ethical iPhone' campaign. Google: We want 2.25% of the iPhone sticker price. Privacy: Privacy warriors sue FTC [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fdiduvxIEWI"…
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Advertising Age - Small Agency Diary
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When It's Bursting at the Seams, an Agency's True Colors Show
7 Feb 2012 | 9:41 amWhen it feels as if the wheels are about to come off an agency, it is a moment of truth. It's when an agency learns whether its people have the resiliency and imagination to outgrow its problems or whether they stay stuck in the present. Succeed and you emerge a stronger, maybe bigger agency. Fail and the agency shrinks back to its natural level of comfort. -
Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?
3 Feb 2012 | 8:23 amIf we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it? -
Two True Hall of Famers in the Ad Business: One Famous, One Not
26 Jan 2012 | 9:26 amTwo inductees into the One Club's Hall of Fame, Rob Lawton, co-founder of Creative Circus, and Apple's Steve Jobs both pushed others to achieve the impossible. -
Paterno's Legacy Includes Lessons for Building a Great Brand
25 Jan 2012 | 8:03 amJoe Paterno's model for successful marketing of a national brand: set a smart strategy, instill the right cultural values and execute at the highest level. -
Study: More Regional Ad Agencies Budget for Digital Specialists
17 Jan 2012 | 1:57 pmSocial content, web development, analytics and display are significantly different specialties. Yet most agencies don't have the budget to hire full-timers.
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Influential Marketing
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The Best And Worst Of Super Bowl Marketing Strategy 2012
6 Feb 2012 | 1:40 amI couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. The result was a very disappointing collection of ads for anyone who loves marketing and the hype of Super Bowl advertising. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads… -
What The Amish Paradox Can Teach You About Marketing
3 Feb 2012 | 4:01 amLast year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about. It is of the common tricks I use to learn about different industries outside of the ones I work directly with – and in this case, the magazine I ended up with was called Farmer’s Weekly. The content was as you would expect, advice for farmers on techniques, information about regulations that will affect their industry and ads for tractors and things like that. In the middle of the issue I picked up was a feature article about what the author called the “Amish Paradox”… -
The 4 Principles Of Delusional Economics
27 Jan 2012 | 4:59 amWhen it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing behaviour, is hot right now. Bestselling books like Freakonomics and Predictably Irrational dig deep into the psyche of people to try and explain seemingly illogical actions. My own upcoming book called Likeonomics, to some degree, looks at a similar theme of why we do business with people and… -
FinnAir, Republic Day & Why Celebration Is The Best Marketing Strategy
26 Jan 2012 | 8:28 amA few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite thing on a Saturday morning: going to IHOP for pancakes. And when there is a birthday involved, it is an even bigger deal. Your birthday is a celebration there. They bring over at least 6 of the wait staff to sing their own version of the birthday song to you. You get ice cream for breakfast (what kid wouldn't love that?). People love celebrations -… -
Honda Masters The Art of Marketing Timing
23 Jan 2012 | 6:44 pmEvery year at the start of the new year there is something that most of us do without realizing it. It is related to making new year's resolutions, but it is more about sequencing your long term goals into the order in which you want to achieve them. One example might be saying to yourself, "I want to be married and then have a kid before I turn 35." Life is full of these little promises. So full, in fact, that often we make them to ourselves without even thinking. It raises an interesting marketing question as well. What would it take to get a customer to reevaluate the life sequence they…
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Social Media Darwinism
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Gut Feeling or Analytics – which is better?
8 Feb 2012 | 10:00 amSo I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but… -
What Social Data can Teach You about Audiences
1 Feb 2012 | 10:00 amMy son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings, would be the perfect match for our search, until I looked at… -
Trust is hard to come by these days
25 Jan 2012 | 10:00 amFor years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? Well 2 things … Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a… -
Brands: It’s not enough to be liked
15 Dec 2011 | 10:00 amImagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially… -
How important is real-time data? It’s all relative
7 Dec 2011 | 6:35 amThe speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data. To a 911 dispatcher, real time is a few seconds worth of critical information from a telephone call. What about marketing and advertising? This notion of “relative real time” extends there, too. To a marketing…
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Social Business Advisor: Social CRM and Enterprise 2.0
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Do Organizations Need a Chief Collaboration Officer?
8 Feb 2012 | 4:06 pmMore organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? In 2010 Morten Hansen and Scott… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 4: Financial Impact, Future Changes, and Lessons Learned
6 Feb 2012 | 12:08 amThis is the fourth and final post in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers, part 2 on Organizational and Culture shifts, and part 3 on Technology Adoption and Operational Impact. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 3: Technology Adoption and Operational Impact
3 Feb 2012 | 12:08 amThis is the third in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers and part 2 on organizational and culture shifts. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 2: Culture and Organizational Structure Shifts
1 Feb 2012 | 12:08 amThe first part of this case study on the Glaser Foundation discussing business can be found here. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over 1,500 in 2011. This was due in part to increased funding from new global health initiatives, such as the… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 1: Business Drivers
30 Jan 2012 | 12:08 amThis is the first in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over…
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Small Business Marketing Blog from Duct Tape Marketing
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How to Use a WordPress Blog as a Referral Generator
9 Feb 2012 | 5:19 amHow to Use a WordPress Blog as a Referral GeneratorThis content from: Duct Tape Marketing I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other. They shake hands and agree that it’s a fabulous idea, but then nothing happens. Mostly nothing happens because there’s no catalyst to get the ball rolling in a way that makes sense. I mean, sure, they could both send out a mass mailing to their clients professing how great the other is, but… -
Turn Your Business Into a Community Building Platform
8 Feb 2012 | 5:36 amTurn Your Business Into a Community Building PlatformThis content from: Duct Tape Marketing I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community. The notion of a platform is one that receives a fair amount of play in various contexts. An author is said to possess a platform when they have built a following. Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. And finally, many tech firms have built platforms by creating open source… -
Is Your Marketing Producing the Results You Expected
7 Feb 2012 | 5:58 amIs Your Marketing Producing the Results You ExpectedThis content from: Duct Tape Marketing Quipol Image:One-Fat-Man via Flickr CC The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually getting. Mostly they know the results aren’t what they had hoped for, but that’s another issue. Setting expectations One of the simplest, yet most effective, things you can do is set expectations or goals for your marketing. You can create… -
This Is a Message from Your Heart
6 Feb 2012 | 5:51 amThis Is a Message from Your HeartThis content from: Duct Tape Marketing I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way. a4gpa via Flickr CCIf you’ve never done it, it’s a pretty incredible experience to get to watch the awesome mechanical miracle that is you heart spray blood in and out through a series of valves, tubes, chambers, levers and doors that any engineer would be challenged to recreate. More often than not the heart is the subject of poems and songs about romance and love but in addition to being a physical… -
Weekend Favs February Four
4 Feb 2012 | 5:32 amWeekend Favs February FourThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or from my own travels. First run of the day Telluride Good stuff I found this week: Quipol – Easily create and embed social polls that are very easy to use and very good looking Transcribe – free online tool that makes it much easier…
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Marketing Articles | Business Articles
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Recognize Top Realtors With Cost-Effective and Stylish Lapel Pins
9 Feb 2012 | 12:18 pmCertificates of achievement might be the standard when it comes to recognizing professionals for their continued education, but often they wind up hidden away on an office wall that few see. For real estate agents and others who work remotely, a better choice is an attractive piece of jewelry that clients will instantly notice and identify. -
How to Create Content That Attracts Clients
9 Feb 2012 | 12:12 pmI keep hearing the question, "How do you come up with this stuff? When I get to the computer, try to write an article or it's time to turn on the video to create content on video, I'm just staring at something blank." -
Getting The House Ready For The Party
9 Feb 2012 | 11:51 amAs I've worked with clients, and we've analyzed their sales, we've found that, in general, traffic counts and transaction counts have been soft, but that the average dollars per transaction have held up. The customers coming in have money to spend and they are spending it. Their initial instinct is to find a way to get more customers to come in to their store - as it is. -
Online Marketing: A Necessity for a Successful Industry
9 Feb 2012 | 11:47 amIf you're like a lot of on line businesspeople, you may be asking about the thought, "How does web marketing give a boost to my earnings?" Many years earlier, this was an unimaginable concept. Almost everything was accomplished with paper, and desktops ended up inside their primitive stages of development. At this point, as the planet grows into a completely new spot with new modern technology, sales are booming over the internet. -
Is Your Business Ready for Social Media? When Social Media Goes Bad and How to Prepare
9 Feb 2012 | 11:44 amIs your company ready for social media? What can your company team do to prepare for a social media emergency?
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emergencemarketing.com
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Commentary on “Principles for Building a Successful Social Business Strategy”
1 Feb 2012 | 2:50 pmThe students at Baruch College’s Executive MBA Cohort 31 read our book, The Hyper-Social Organization, and authored a detailed blog post with 9 principles to build a successful social business (http://baruchemba31.blogspot.com/2012/01/principles-for-building-successful.html#comment-form). They invited me to engage in the conversation with them, so here are some of the comments I have on their great piece. On the first principle — Objectives Should Complement Strengths and Help Overcome Weaknesses –I would add that a social business strategy can humanize a brand and therefore… -
You don’t want to turn your business into a social business
23 Jan 2012 | 1:33 pmFor someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into social processes, it may seem contradictory to now hear that you should not turn your business into a social business. There are several reasons why those two concepts are very different. And most pundits declaring that you should be building social businesses are missing the point. First off, a social business (see WikiPedia entry) has been defined by Nobel Peace Prize laureate Professor Muhammad Yunus inhis… -
CIO 2.0 Conversation with Dan Greller, consultant, speaker and ex-CIO at Legg-Mason
29 Sep 2011 | 12:18 pmDan Greller, the former CIO at Legg Mason, and currently technology innovation consultant, speaker and writer (with a great blog), was kind enough to join me for my second CIO 2.0 Conversation. Dan has 30 years of experience managing global technology organizations, mostly within the financial services industry. Having first entered the job market when the debate between mainframe and desktop computing was raging, Dan has seen his share of technology innovation battles – which made it particularly interesting to discuss this latest battle between innovation and control taking place… -
CIO 2.0 Conversation with Shirley Cunningham, CIO at Monsanto
22 Sep 2011 | 3:49 pmMy first CIO 2.0 conversation with Shirley Cunningham, the CIO at Monsanto, was truly a 2.0 conversation. Shirley has a rich background. Hailing from Scotland, she held many positions in MIS departments (Management Information Systems) across various industries before joining Monsanto in the late 90′s through an acquisition. She became the global CIO 3 years ago. As CIO at Monsanto, Shirley is a member of the strategy team. Becoming a member of the strategy team came with a change in role for IT – that from being an order taker to a strategic partner sharing responsibility for… -
CMO 2.0 Influencer Conversation with Tom Asacker
1 Sep 2011 | 7:26 amI truly enjoyed my CMO 2.0 Influencer conversation with Tom Asacker – who I consider a friend and also admire as an original marketing thinker. Tom is the author of multiple books, including Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy, and also blogs at A Clear Eye. Before becoming a successful author and speaker, Tom started his career at GE, where he participated in a management buyout of an electronics firm. After that he became the founder and CEO for a medical devices company. The first topic we tackled is that of marketing in a world where…
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Marketing Technology Blog
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Marketing Technology Blog iPhone App!
9 Feb 2012 | 6:46 amLast month, good friend Adam Small who runs Digital Home Info, a real estate marketing platform, sent me a link from TechCrunch on a new company called Appifier. They’ve built a web-based engine that allows you to take any WordPress blog and publish it as an iPhone application. It’s nothing short of amazing. First, you install a plugin that basically makes your entire WordPress blog a JSON REST API. This allows the iPhone App to communicate directly with your blog… making requests and retrieving content. We wouldn’t have gotten the iPhone App working if it… -
Infographic: Online PR Opportunities and Results
9 Feb 2012 | 6:00 am60% of Americans will judge your company based on your online presence. Think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing in online PR helps you manage your online presence -
Infographic: 10 Ways to Increase Sales in 2012
8 Feb 2012 | 5:52 amIt’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of their marketing effectiveness and cost effectiveness. Customers are always the core of any business. However, in 2012, customers… -
Darren Capik of Watch It Now Entertainment on MTB Radio
7 Feb 2012 | 8:25 amOn the show, we will be talking about when to take a customer service issue offline, thinking before you post & why messaging should be strategic, and integrating PR and social media initiatives. Darren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life. In an age of processed everything the process of fitness remains true and strong and Darren is… -
Interview: Is Blogging Still Relevant?
6 Feb 2012 | 2:21 pmToday I had a great interview with Michele Price, also known as @prosperitygal. I had the pleasure of meeting Michele out in Los Angeles at BlogWorld Expo and we hit it off immediately. I was struck by Michele’s passion for her topic and how hard she was working to help her followers succeed. This interview was about targeted towards Corporate Blogging and our blogging book. I think it’s important to note that, while many are struggling with hanging onto a blogging strategy… the strategies still work. The problem with many corporations is that they lack any incentive for…
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Social Media Marketing
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Foursquare in Context
29 Jan 2012 | 8:11 pmIf you're a regular user of services like Twitter or Foursquare, you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?"Fair enough, but the inquisitors fail to take into account the all-important factor in any conversation, whether it's in person or online: context.Context is what allows us to make sense of much of the world around us. "He's so bad!" could have two very different meanings, depending on the the rest of the conversation surrounding it. With… -
Social Media and Travel
26 Jan 2012 | 9:37 pmIf you're like me, you spend a good deal of time on the road. Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too.The pervasiveness of tablets and smartphones (in addition to the already ubiquitous laptop) is growing daily. Just this week, Apple announced that it sold 37 million iPhones and 15.4 million iPads in the fourth quarter of 2011 alone. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel -… -
Revealing a New Ford in a New Way
13 Dec 2011 | 6:00 pmFord Motor Company has been at the forefront of social media for some time. The Fiesta Movement, the Explorer reveal on Facebook, Doug the Spokespuppet, Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media) and now, as we near the 2012 North American International Auto Show (NAIAS), at Ford we have an… -
Infographic: 5 Companies That Are Rocking Social Media
29 Nov 2011 | 8:47 amThis infographic was created by Voltier Digital, a content marketing agency based in Florida, specializing on the creation and promotion of impactful content marketing campaigns for businesses of all sizes.We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as… -
Twitter Business Guide
7 Oct 2011 | 8:53 pmI was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter. The microblogging site that allows you to update in no more than 140 characters at at time is deceptively complex and nuanced - especially for a newcomer.This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr. Andreas Schroeter and in just 32 pages covers some of the things that may be keeping you and your business away from this platform. For someone who is new to Twitter, this e-book will prove a helpful compass as you…
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THE NEXT WAVE...
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We’re All Marketers Now
16 Jan 2012 | 6:46 pmCourtesy of McKinsey Quarterly For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and … Continue reading → -
Bare Naked Brand Names
11 Jan 2012 | 8:14 amCourtesy of Internet Business Law Journal by Naseem Javed Last century business names were colorfully dressed with uniquely stylized lettering, colorful logos, slogans and contextual support. This century, such ‘stylized dependency’ has been pushed over the cliff by neo-socio-mobile-media-lingo. They’re … Continue reading → -
Use Storytelling Skills to Transform Your Web Content
14 Dec 2011 | 3:43 pmCourtesy of PR NEWS. By Stephen Terlizzi Traditional PR approaches relied mostly on a well-defined network of contacts to whom you pitched news or an idea and some facts, and the reporter created a story. However, like that famous book … Continue reading → -
Introducing the NEW Facebook Timeline
23 Nov 2011 | 12:28 pmCourtesy of SOCIAL MEDIA TODAY. You may have heard that Facebook will be rolling out their new profiles and features, including “Facebook Timeline”. As developers for Facebook, the team at MarketMeSuite got early access to it. This post explains the … Continue reading → -
When Your Brand Message Doesn’t Match How People Search
4 Nov 2011 | 3:38 pmCourtesy of SEARCH ENGINE LAND. SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these … Continue reading →
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Online Marketing Blog
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Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
9 Feb 2012 | 3:00 amIf you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his… -
Innovative Search Features Drive Engagement – Paul Vallez #OMS12
8 Feb 2012 | 3:30 am"Google taught us how to search." - Paul Vallez Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach? 75% Cocky 25% Open to new ideas In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for… -
#Optimize This: Online Marketing Summit 2012 Presentation
6 Feb 2012 | 7:21 amI’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are You Optimized?” touched on this. The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as… -
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
3 Feb 2012 | 4:55 amFacebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income. The Social Media Buzz “How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more… -
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
2 Feb 2012 | 7:21 amIs your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integration with social, many companies and digital pundits are still skeptical about…
