I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the send button, the door closed, and I was relieved to know that I made the deadline. Fast forward….the article recently ran in…
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Most Topular Stories
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Internal social networks improve communication + collaboration when empowered to do so
Brian Solis17 May 2013 | 4:49 am -
SEO and the Wiki-ization of Marketing
ScentTrail Marketing18 May 2013 | 2:29 amThe New SEO Google had to do something. They were drowning in User Generated Content (UGC) as Eric Schmidt shared at the Techonomy Conference in 2010 when he so famously said: Every 2 days we create as much content as from the down of man until the year 2003. former Google CEO Eric Schmidt How one would know such a thing is impenetrably complex, but Schmidt's statement sounds true. Schmidt went on to identify the culprit - UGC from social networks. Panda To The Rescue Google's brilliant engineer Navneet Panda solved Google's drowning with a new and much faster machine learning algorithm. -
20 garden projects to do with your kids
Holy Kaw!18 May 2013 | 5:38 amSpring is the perfect time to get outside with your kids and create some memories! Upcycle baby food jars into planters. A fun spring garden project with kids. Drill in the clamps and hang the jars. Baby food jar planters. Wohooo! A cowboy garden project for your enthusiastic kids. Plant some cacti in a container with gravel. Desert in a box. Full article on Craftionary More gardening goodness. -
Moving your prospects to the next step
Drew's Marketing Minute17 May 2013 | 4:15 amWhen you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And of course…. • Buy what we sell! All of that is probably true. But it’s too complicated. No matter how or where we’re communicating with a prospect, what we should want them to do is… take the next step. Your job is simply moving your prospect to the next step. That next step might…
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Brian Solis
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Internal social networks improve communication + collaboration when empowered to do so
17 May 2013 | 4:49 amI received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the send button, the door closed, and I was relieved to know that I made the deadline. Fast forward….the article recently ran in… -
New Digital Influencers: The Coming Youthquake
14 May 2013 | 7:32 amElements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions… -
Part 2: The Broken Link of Social Customer Service
9 May 2013 | 8:05 amPart Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or post-transaction strategy that invests in an ongoing experience to keep… -
The First Mile: The Broken Link of Social Media Customer Service
7 May 2013 | 7:03 amPart One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I’m sure you’ll see some element of customer-centricity on the list. Yet the challenge that exists for any organization trying to get closer to customers lies in the definition of customer-centricity. If getting closer to customers is a key objective, why do many businesses neglect the… -
The Imminent Shift from Social to Digital Engagement
29 Apr 2013 | 6:53 amHow do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And, it is in those moments that engagement, regardless of source or shape, affects the next…
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ScentTrail Marketing
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SEO and the Wiki-ization of Marketing
18 May 2013 | 2:29 amThe New SEO Google had to do something. They were drowning in User Generated Content (UGC) as Eric Schmidt shared at the Techonomy Conference in 2010 when he so famously said: Every 2 days we create as much content as from the down of man until the year 2003. former Google CEO Eric Schmidt How one would know such a thing is impenetrably complex, but Schmidt's statement sounds true. Schmidt went on to identify the culprit - UGC from social networks. Panda To The Rescue Google's brilliant engineer Navneet Panda solved Google's drowning with a new and much faster machine learning algorithm. -
Internet Marketing A Hero's Journey
15 May 2013 | 8:28 amIs Your Marketing A Hero's Journey I am the hero of my life. You are the hero of yours. Marketers who speak to us as if THEY should be the hero of our lives miss the mark. In our social and connected times any company's ability to form a quest and include their "tribe" will win. These points hit home reading my friend entrepreneur Byron White's Creative Content Marketing: Making Your Customer The Hero post on his Writer's Network site: A successful content marketing campaign for your SMB should, in effect, make your business an adventure and your customer the hero of that adventure! How To… -
Inbound Marketing Soup To Nuts - Infographic
14 May 2013 | 4:25 pmDon't Forget Segments, Personas and LUCK Love this tidy, serious infographic. Pity the poor fool that runs right out thinking this is how "inbound marketing" really works. Inbound marketing would work this way if the only thing important was a series of interlinked tasks. Tasking your way to greatness doesn't work. Tasks are important, but inspiration and art play a large role too. All content is NOT equal. In time you will learn how to headline your content to promote engagement (people reading and sharing it). There is no silver "one size kills all" bullet for how to headline or what… -
Mother's Day Pinterest Contest: Men vs Women
10 May 2013 | 6:34 pmFollow King of Pinterest or Queen of Pinterest to PIN! Who pinned the best mother's day pins? -
Google Plus Lessons With Mark Traphagen
9 May 2013 | 6:35 amLearning Google Plus From A Master Mark Traphagen, Director Digital Outreach for Virante, is a friend, fellow Durham, NC resident, fellow cancer survivor and possibly the biggest Google Plus guru on the planet. When Mark created a G+ training class with my friend Phil Buckley (@1918) I couldn't resist spending the day with a friend who also just happens to be an amazing teacher / expert. Mark was started using G+ on the 3rd day of its existence when you had to have an invitation. Note his "vanity URL" on Google Plus. You can't get one of those they are granted by the Google Gods. Mark's Most…
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Holy Kaw!
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20 garden projects to do with your kids
18 May 2013 | 5:38 amSpring is the perfect time to get outside with your kids and create some memories! Upcycle baby food jars into planters. A fun spring garden project with kids. Drill in the clamps and hang the jars. Baby food jar planters. Wohooo! A cowboy garden project for your enthusiastic kids. Plant some cacti in a container with gravel. Desert in a box. Full article on Craftionary More gardening goodness. -
Cloning stem cells: How to grow spare parts [infographic]
17 May 2013 | 6:46 pmCloning and stem cells have, separately, been two hot-button scientific issues that have fired up the public imagination, but the success of scientists cloning stem cells that could then be used to grow spare organs sounds like a great idea all around, right? Well, before the debate heats up, take a look at this infographic from LiveScience to see how it’s done. Full story at LiveScience. Cutting edge infographics. -
Get fuller, lusher brand exposure with Beardvertising
17 May 2013 | 6:37 pmIf you’re tired of getting grief for letting your Decembeard fill in, get the last laugh making big bucks with a trend that’s sure to be red-hot for everyone who can’t get a Santa gig this upcoming holiday season: Beardvertising. According to Biz Insider, the “half-joke, half genius” scheme involves paying men with beards $5 a day to walk around with a mini ad clipped to their facial hair. “We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. I think… -
Everything you need to be ready for a disaster
17 May 2013 | 4:33 pm“Doesn’t matter if your regional disaster is a flood, tornado, hurricane, snowpocalypse, or earthquake, when the next one strikes you’re going to need to be ready for it. Here’s what you should have on hand to keep you and yours safe for at least three days.” 1. Food (of course!) 2. Water 3. Electronics 4. First Aid It’s a major natural disaster, someone’s going to get hurt. The Federal Emergency Management Administration suggests you keep the following in your emergency First Aid kit: Two pairs of disposable gloves Sterile dressings to stop bleeding… -
20 essential tips for travel photographers
17 May 2013 | 2:50 pmIf your dream has always been to get into travel photography, there’s no better time to get started than the present. After all, isn’t travel what summer’s all about? Jump into the action with your eyes wide open thanks to these twenty tips from Digital Photography School, and most importantly, enjoy yourself! 1. Get up Early The best light to capture most kinds of subjects is in the golden hours- one hour after sunrise and one hour before sunset (depend off course on where you are on the globe). So get up early to get that amazing photo opportunities, while all the other…
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Drew's Marketing Minute
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Moving your prospects to the next step
17 May 2013 | 4:15 amWhen you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And of course…. • Buy what we sell! All of that is probably true. But it’s too complicated. No matter how or where we’re communicating with a prospect, what we should want them to do is… take the next step. Your job is simply moving your prospect to the next step. That next step might… -
How does your paper resume stack up to this?
1 May 2013 | 1:02 pmThe world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going to get it. Or at least not yet. With the tools out there, the connections that can be made and the audience’s diminishing tolerance for being shouted at — there are many things we need to do differently. Including finding a job. Check out this slideshare (PPT) presentation that Lorenzo Galbiati sent me as he embarks on a job hunt. ( if you want to chat about career possibilities) GO… -
What do consumers want from brands?
24 Apr 2013 | 5:06 amThat’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then the recession – no wonder that a certain level of insecurity about the future has become a permanent part of our psyche as we ease into 2013. What today’s consumers want most today is security and contentment. No doubt these wants are being shared by people’s economic outlook and circumstance, which most categorized as uneasy. Interestingly, here are some other key needs that our consumers expect brands… -
Marketing is getting the details right
15 Apr 2013 | 4:48 amMarketing is getting the details right. And its always the simple things that companies mess up. Lt me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier and more convenient. I try to only fly United and whenever I can, I stay in a Marriott hotel. That affords me sort of an insider’s view of both of these businesses but still interacting with them as one of their frequent consumers. We’ve talked before about the value of… -
Your marketing includes way too much you
14 Mar 2013 | 12:14 amOne of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?” They have something they want to accomplish – from getting a cereal that their kids will eat to finding the right de-greaser for their airplane engines. They know the result they’re after and their buying decision is going to be based on satisfying that need. When it comes to buying decisions, those decisions are always: Based on emotion (positive…
