Rule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can you screw up your implementation of Rule #1 and ruin your Twitter presence? Absolutely. By the way, this rule applies to all forms of social media. Let’s look at the idea of sharing in the context of two questions: What to share How to share Automated social media – efficiency versus effectiveness You can automate parts of your social media presence. ReTweet buttons are a simple example: two clicks and you’ve Tweeted a useful link instead of typing it all out. You…
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Most Topular Stories
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Social Media: What To Share and How To Share
Social Media Explorer3 Sep 2010 | 3:00 am -
A Secret About Secrets
chrisbrogan.com5 Sep 2010 | 11:30 amAlmost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.” Shhhh. -
Twitter is Place and Location-Aware
Socialmedia.biz22 Aug 2010 | 1:12 pmHere’s a little proof that Twitter is now not simply location aware, in terms of latitude and longitude or address, but is now place-aware. I checked in to both of these places on FourSquare and Twitter recognized these places by name: Then, I decided to click on the Trader Joe’s, Falls Church link beside the little map marker, and lo! there was the following pop-up window, which is very much aware of not simply location anymore but they’re following the trend of Facebook Places and the other location-aware social networks by starting to connect to businesses: Via Marketing… -
Debate Around Password Security Overlooks Universal Logins
ReadWriteWeb5 Sep 2010 | 11:25 pmMust include at least one number. Must be longer than six characters. Cannot have more than four sequential characters from your previous seven passwords. The rules for password creation vary wildly from site to site, an effort to protect users from those who would hack their identities. These protective measures don't go very far, according to the New York Times, because hackers can get ahold of passwords with software that remotely tracks keystrokes, or by tricking users into typing them in. The story touches on a range of issues around the problem, but neglects to mention the obvious: the… -
Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani
Marketing Voices2 Sep 2010 | 3:35 amA polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. A different type of interview for Marketing Voices but well worth the listen. Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerUsing Social Media in Recruiting: Insights From HollisterSEO Best Practices…
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Social Media Explorer
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Social Media: What To Share and How To Share
3 Sep 2010 | 3:00 amRule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can you screw up your implementation of Rule #1 and ruin your Twitter presence? Absolutely. By the way, this rule applies to all forms of social media. Let’s look at the idea of sharing in the context of two questions: What to share How to share Automated social media – efficiency versus effectiveness You can automate parts of your social media presence. ReTweet buttons are a simple example: two clicks and you’ve Tweeted a useful link instead of typing it all out. You… -
How Mobile Apps Can Inspire Website Design
1 Sep 2010 | 3:00 amThere’s a really good reason people love apps, and in particular applications from brands. They are often streamlined and simple versions of a company’s website or serve a specific purpose. There’s no annoying copy in marketing speak, no flash banners slowing down the page load, no pop-ups and, often, no confusion on where to go to get what you want. Why? Because mobile or tablet/iPad apps are supposed to be simple, serve 1-2 purposes and get out of the way. Which is precisely what most users want from a corporate website. A couple of years ago, everyone wanted to build… -
The Fun Of Strategic Thinking And Planning
30 Aug 2010 | 3:00 amThere’s a 96-inch long white board in my office. It is where I collect my thoughts for specific projects as I’m writing, planning or producing them. It is currently full of lists and reminders for a client’s digital marketing and social media strategic plan. I go through notes from client meetings, make lists of potential strategics or tactics, throw broad concepts and ideas up, enumerate client concerns, brand values and relevant research and then I study the board for a while. As I was doing so last night I realized a picture of the board might be helpful for those of you… -
WANTED: Thought Fire-Starters And Status Quo Questioners
27 Aug 2010 | 5:56 amWould you like to be a regular blogger at Social Media Explorer? I’m taking suggestions (not applicants … it’s not a job) and nominees for smart thinkers, status-quo challengers, tool reviewers and people who understand social media marketing better be about business or you’ll be flipping burgers soon. I want to share this platform with thought fire-starters. We are smarter than me. But I’m going to be picky. I want people who are committed to teaching social media, blogging regularly, sharing their experiences and thoughtful opinions, helping others understand… -
Viralheat Makes More Social Media Monitoring Free
25 Aug 2010 | 3:00 amIn February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is doing even more to shake up the monitoring landscape by offering a top layer of monitoring results through its Charts feature to anyone … for free. The offering is an expansion of their Social Trends feature, available since the product’s launch, which allows paid users to make part of their keyword searches public for all to see. If a client has set…
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chrisbrogan.com
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A Secret About Secrets
5 Sep 2010 | 11:30 amAlmost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.” Shhhh. -
Package Your Business
5 Sep 2010 | 1:30 amThere’s a lot to be said about packaging. Have you seen Field Notes? (I wrote about them before, I admit.) They’re notebooks (and stuff). And yet, they’re so cool! Have you seen Artisanal Pencil Sharpening? He’s not kidding. Well, he might have started out kidding, but it’s a full on business. In both cases, it’s masterful packaging. Packaging Ideas is a Start When you think up a great concept, everything really seems to just fall into place. For instance, The Pulse Network is a lot of fun as an Internet TV network, but as we’ve started defining it… -
Five Things I Like About Social Media Explorer
4 Sep 2010 | 11:30 amBeyond the content, there are a lot of things I like about Jason Falls’s Social Media Explorer. First, I like his very thin header bar. It gives me lots more “top of the fold” for his site. I like his choice of navigation at the top. (That’s number one.) The Top Right I like the top right area where Jason makes it clear that he’d love to further connect and extend the relationship. The entire sidebar is full of awesome like this, but right at the very top, Jason does a great job of showing us that he wants to get in touch. I really like the custom graphics and… -
Numbers That Matter
4 Sep 2010 | 1:30 amThe other day, someone told me they were a bit down because their score on a social media site was low. I was quick to point out that the number had no bearing on the outside world. It was just something a site had decided about game dynamics within a single social network. It got me thinking about the numbers that matter, from a business perspective, but then even out into other areas. Here were some numbers I thought might matter more. Numbers That Matter Number of smiles you caused today. Number of hugs you distributed today. Number of meals you ate with people you love. Number of times… -
Business Isn’t All Work
3 Sep 2010 | 11:30 amI’ve written a lot in the last few posts about business. That was the goal: to help people better understand some of these tools and their impact on doing business. However, I should be really clear that business isn’t all work. Business, especially human business, can be relationship-minded, can be sustainable, and can even be fun. Sure, transactions have to happen and value has to change hands, but a lot of doing business is about making relationships. Now, translate the word “business” to mean something a little more broad-minded, and you can see how all these ideas…
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Socialmedia.biz
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Twitter is Place and Location-Aware
22 Aug 2010 | 1:12 pmHere’s a little proof that Twitter is now not simply location aware, in terms of latitude and longitude or address, but is now place-aware. I checked in to both of these places on FourSquare and Twitter recognized these places by name: Then, I decided to click on the Trader Joe’s, Falls Church link beside the little map marker, and lo! there was the following pop-up window, which is very much aware of not simply location anymore but they’re following the trend of Facebook Places and the other location-aware social networks by starting to connect to businesses: Via Marketing… -
Top 5 tips on how to use Foursquare
18 Aug 2010 | 9:55 amPhoto by tantek on Flickr Since I have become addicted to Foursquare, the location check-in service, I set out to find the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I discovered: 1If you want to become mayor, check in to places that you know that you’ll be able to check in to frequently, as many times as possible. Didn’t find your place on Foursquare already? Add it. Don’t forget and don’t neglect — someone else may steal your mayorship from you. 2Foursquare resets its leaderboard on Sunday nights. To maximize your weekly… -
The beginner’s checklist for learning SEO
17 Aug 2010 | 10:08 amGoogle Webmaster Tools is a phenomenal free resource. Guest post by Danny Dover SEO moz For as long as I can remember, the best way for me to learn has been to do. I have gone through countless checklists while trying to understand search engine optimization. The following is a compilation of the most useful checklists I have completed in order to learn SEO. My intent is that this list can be used by people who are inexperienced in SEO but want to learn more. Learn how to build a basic website Before diving into SEO techniques, it’s important to know the basics of web development. The… -
On KQED talking Google, Verizon & Net Neutrality
16 Aug 2010 | 12:57 pmIt’s amazing how upset people can get from a letter On Friday night I appeared on KQED’s “This Week in Northern California” discussing the open letter Google and Verizon cowrote to the FCC proposing new broadband requirements for mobile and some type of second Internet. The letter bent everyone out of shape and caused a flurry of response from traditional journalists and bloggers. While the protest at Google on Friday was a dud, anger in the blogosphere remained very high, with most everyone trying to extrapolate what Google and Verizon meant with their rather vague proposal. Google… -
How to optimize your LinkedIn profile
13 Aug 2010 | 12:06 pmImage by smi23le on Flickr. Guest post by Anthony Piwarun SEOmoz Like most in the SEO (search engine optimization) community, I’m always looking for ways to improve content for my clients. Whether it’s a website, blog or a press release, there is always a way to make it rank better. Recently I began optimizing profiles on LinkedIn, the social networking site for business professionals. Using my own LinkedIn profile as a test, I’ve discovered that the same principles we use in the SEO field. For two months, I altered various fields of my profile and logged the effect on the number of…
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ReadWriteWeb
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Debate Around Password Security Overlooks Universal Logins
5 Sep 2010 | 11:25 pmMust include at least one number. Must be longer than six characters. Cannot have more than four sequential characters from your previous seven passwords. The rules for password creation vary wildly from site to site, an effort to protect users from those who would hack their identities. These protective measures don't go very far, according to the New York Times, because hackers can get ahold of passwords with software that remotely tracks keystrokes, or by tricking users into typing them in. The story touches on a range of issues around the problem, but neglects to mention the obvious: the… -
Journo Writes 1,000+ Word Story on Twitter After Media Missed Major Breaking News
5 Sep 2010 | 8:20 pmThere were no reporters present in Laurel, Miss. when a jury handed down a $131 million verdict against Ford after an Explorer rolled over, killing a young man who was on track to play baseball for the New York Mets. Hours after the verdict, there was no coverage of a case that involved a high profile victim, a major corporation, and the possibility that more than four million Ford Explorers are dangerously unstable. Adam Penenberg heard about the verdict immediately from the defense lawyer. Hours later, he was amazed to see there had been no major media coverage at all. So he turned to… -
Cartoon: Happy Labor Day!
5 Sep 2010 | 1:00 pmHeading outside this Labor Day weekend? (Or, as we spell it in Canada, "Labour Dauy"?) Well, enjoy - provided you aren't being hit by New Zealand earthquakes (hi, Richard!), Eastern Seaboard hurricanes, Russian forest fires, or the global outbreak of Duke Nukem fever. Of course, in most of the world - including ReadWriteWeb's headquarters in Wellington, New Zealand - it isn't labor day at all. But please don't let that stop you. Break out the barbecue, put a few burgers (beef, tofu or unicorn, depending on your tastes) on the grill, have some friends over, and relax. Sponsor And if you happen… -
Using a Virtual Personal Assistant for Your Startup
5 Sep 2010 | 12:00 pmReadWriteWeb Co-Editor Marshall Kirkpatrick recently extolled the virtues of Amazon's Mechanical Turk for "rocking conference blogging." He's not the only person who's seeing some real benefits from outsourcing small tasks to the service, as I've noticed a number of people talk about the ways in which they use - or could envision using - Mechanical Turk to help them. Ewan McIntosh, for example, wonders if teachers could utilize the service to outsource some of the "larger scale time suckers" in education -- entering attendance records, generating letters to parents, and so on. Sponsor Lindsey… -
Check Out the Companies That Make ReadWriteWeb Possible
5 Sep 2010 | 11:30 amOur readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list. Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing…
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Marketing Voices
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Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani
2 Sep 2010 | 3:35 amA polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. A different type of interview for Marketing Voices but well worth the listen. Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerUsing Social Media in Recruiting: Insights From HollisterSEO Best Practices… -
Virtual Agents: Making Customer Interaction on the Web More Personal and Efficient
17 Aug 2010 | 12:20 pmMark Gaydos, VP of Worldwide Marketingof VirtuOz discusses the power of virtual agents and future trends for their use in marketing. Gartner is predicting that the virtual agent market will hit $180M in 2010 and VirtuOz is a provider of the artificial intelligence technology that makes them a leader in the space. Related posts:Virtual Events: A Great Way to Get Sales Leads Says UnisfairVirtual World Success: IMVU: A 3D Social NetworkRecession Marketing: Virtual Events Leverage Smaller Budgets -
Vocus: A New Social Media Monitoring Product
9 Aug 2010 | 12:01 amVocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. Related posts:BroadVision Launches Clearvale and Giovanni Rodriquez, the new CMO talks about the product, his role and the company’s directionScout Labs Introduces New “Listening” Product: Affordable for Small BusinessesSteve Rubel: Edelman’s Digital Maven Talks of Communicating… -
Virtual Events: A Great Way to Get Sales Leads Says Unisfair
2 Aug 2010 | 9:30 pmLead generation is the top priority for marketing executives. Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Unisfair is backed by Sequoia Capital and other venture firms. Related posts:Recession… -
Customer Service Megatrends: Social Media Won’t Be A Differentiator
18 Jul 2010 | 11:29 pmBruce Temkin, customer service expert and head of his own consulting firm, Temkin Group talks about his newest findings from his research. Formerly a Forrester Research expert, Temkin now is discussing what the current state of customers (broadly speaking) is. He looked at the megatrends affecting customer service over the next five years and has a prescription for success which he discusses. Within a few years, he believes social media won’t be a differentiator for businesses. Related posts:The New Management Practices For 2009: Social Citizenship Is Mandatory Says Forrester VP Bruce…
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The Social
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Vail Resorts unveils ski slope geolocation system
30 Aug 2010 | 2:55 pmAs apps like Foursquare and Facebook Places permeate the mainstream, one ski resort operator is hoping that it can use similar tech to its advantage. -
MySpace finally plugs into Facebook
30 Aug 2010 | 1:32 pmIndividual users and--more importantly--artists and musicians using MySpace can now push their updates to Facebook, an effort that MySpace probably hopes will keep them from jumping ship entirely. -
Angry Digg users flood home page with Reddit links
30 Aug 2010 | 8:32 amLongtime users express frustration with dramatic changes made to the social-news site, attempting to carpet-bomb the front page with links to a rival site. -
In protest, Reddit rolls its own pot ads
27 Aug 2010 | 2:07 pmParent company Conde Nast tells social-news site to quit running ads promoting marijuana legalization, saying it doesn't want the revenue from them. Reddit's solution: run the ads and don't charge for them. -
'Social Network' raises questions as debut nears
27 Aug 2010 | 4:00 amThe film about Facebook's origins, with a plot the company denounced as fiction, is stirring up Oscar buzz already after a few stellar first reviews. What's it mean for the movie and Facebook?
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Mashable!
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Should Craigslist’s “Adult Services” Be Censored? [POLL]
5 Sep 2010 | 6:38 pmThis weekend, Craigslist removed its notorious “Adult Services” classifieds section in U.S. markets and replaced it with a black bar that read “censored,” implying that pressure from law enforcement or the legal and political systems of the country became too much to resist.Craigslist is playing for sympathy, but will it get that sympathy from the public? We’ve put together this poll to find out.There’s something to be said for the free flow of information on the Internet; you know we believe in that general rule. But Adult Services (formerly “Erotic… -
10 Great Watches for Gadget Lovers [PICS]
5 Sep 2010 | 5:44 pmEverybody loves a good watch, and the best thing about watches is that they actually serve a practical purpose. These handy, portable gadgets are more than just decoration, which means you can usually justify spending money on a decent one.However, being geeks, we want more from our timepiece than the ability to inform us of the hour, so we’ve found 10 great watches that offer some special geek-friendly functionality too.Whether you want to use your wristwatch to make a call, to control your iPod or record video, the gallery below has got a watch for you. Let us know your favorites in… -
6 BlackBerry Apps to Cure iPhone Envy
5 Sep 2010 | 3:47 pmWe’ve all run into someone with a new iPhone. And we’ve all learned to expect the inevitable “watch this” moment involved in this encounter.Whether they identify the background music with Shazam, pull up a fancy screen saver, or fire up a classic PC game, it’s easy for even the most loyal BlackBerry owner to feel a slight pang of jealousy while witnessing these demonstrations. The iPhone is so shiny, so trendy, and it does so many cool tricks.It’s better to cope with these feelings than to admit them. There’s no need to give up your BlackBerry. The following six iPhone tricks… -
Disgraced HP CEO Mark Hurd Might Work for Oracle
5 Sep 2010 | 2:11 pmFormer HP CEO Mark Hurd is in talks to join computer technology corporation Oracle “as a top executive,” the Wall Street Journal reports.Hurd resigned from his position at HP after an investigation into a sexual harassment claim made by a former HP contractor. The company concluded that Hurd did not violate its sexual harassment policy, but the investigation nevertheless uncovered evidence that he violated its Standards of Business Conduct, including filing inaccurate expense reports.Announcing his resignation, Hurd stated, “I realized there were instances in which I did not… -
Should You Search Social Media Sites for Job Candidate Information?
5 Sep 2010 | 12:45 pmThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Social media is becoming a great way for recruiters to announce job openings and find qualified candidates. The conversational nature of social media allows you to interact with potential applicants and learn more about their professional backgrounds, experiences, and goals. That being said, it also opens the door to learning a lot about applicants that you might not discover during a traditional interview.Which begs the…
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CenterNetworks
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Three Ways To Save On The New iPod Touch
5 Sep 2010 | 1:03 pmLast week Apple CEO Steve Jobs announced a new version of their most popular iPod, the iPod Touch. I’ve wanted to buy an iPod Touch for a while but my friend Andreas kept telling me to wait as the new model would be introduced in early September and might include a camera. So I waited…and he was right! The new iPod Touch does have a camera – actually two cameras – and includes a bunch of other new features that made it worth the wait. I did sadly learn that the camera is not as good as the camera provided on the iPhone 4. If you read CN regularly, you already know I am… -
How Packaging Has Changed
3 Sep 2010 | 6:26 pmIt’s amazing to me how much packing products for shipping has changed over the years. I remember my early college days as a youngster working at The Wiz selling computers and how large the boxes were for each computer. Even if the computer was a small desktop (with a powerful 386 processor!), the carton that the product was delivered to the customer in was huge. Even though most manuals are never read, they weighed a lot, were large and required room in the box. Fast forward to 2004 when I purchased my first laptop (I had work laptops prior to this date) – the Dell laptop was… -
Amazon Reduces EC2 Pricing
2 Sep 2010 | 7:37 amAmazon Web Services keeps reducing pricing on their cloud computing services. This past June they reduced pricing on their cloudfront CDN offering. Today they announced a reduction of up to 19% on High Memory Double Extra Large (m2.2xlarge) and Quadruple Extra Large (m2.4xlarge) instances for Linux/UNIX and Windows. These server instances are part of Amazon’s EC2 offering. From the announcement, “Effective immediately, we have lowered the On-Demand and Reserved prices for High Memory Double Extra Large (m2.2xlarge) and Quadruple Extra Large (m2.4xlarge) instances for Linux/UNIX… -
Why Digg Won’t Change and Who Moved My (digg) Cheese?
31 Aug 2010 | 5:59 pmThis will be my last post about the new Digg site. I’ve found watching the new site go live and the reactions from both passionate Digg users and the blogs that have reaped the big cash rewards of a busted algorithm fascinating. I think there is one set of topics that hasn’t been discussed and so this post will conclude my coverage. Why Digg Won’t Change I struggled with using “won’t” or “shouldn’t” for this section. Apparently this new release marks the fifth time Digg users have gone on the offensive for changes to the social news (?)… -
What If Google Priority Inbox Worked Like Digg v4?
31 Aug 2010 | 11:45 amGoogle launched their new Gmail Priority Inbox today. The service helps push the important emails to the top. So I wondered, what if Gmail Priority Inbox worked like the new Digg version 4 currently works? Find more stories about: Digg, gmail, Google, Google Priority InboxCenterNetworks Partner: Get your business cards scanned and transcribed with CloudContacts.
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PR, Social Media, and Marketing Mentor ?
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Client Sutter Medical Center Castro Valley’s Social Media Program Wins a 2009 SNCR Award for Excellence in New Communications
An animated fly-over video of what the new Sutter Medical Center Castro Valley hospital will look like when completed in 2013. Produced by The Devenney Group, the architecture firm for the new hospital. From: Highlights of the Past Year at Our Company—originally posted on December 10, 2009; updated June 1, 2010. Sutter Medical Center Castro Valley is [...] -
Society for New Communications Research Honors Award Winners for Innovation and Success in Their Use of New Media
From: Highlights of the Past Year at Our Company—originally published on November 12, 2009 For Immediate Release Society for New Communications Research Honors Award Winners for Innovation and Success in their Use of New Media Winning Social Media and New Communications Case Studies Published by SNCR San Jose, California, U.S.A. — November 12, 2009 — The Society for [...] -
An Unrelenting Passion to Make the World Better
Today is Beth Kanter’s 53rd birthday. I have met Beth in person several times and have always (not so secretly) wanted to work with her on a project. She is a complete inspiration, one of my heroes, a person whose excitement and enthusiasm for using social tools to help a good cause never wanes. In [...] -
Society for New Communications Research Issues Call for 2010 Fellows
For Immediate Release Society for New Communications Research Issues Call for 2010 Fellows November 11, 2009 — San Jose, California, U.S.A. — The Society for New Communications Research, (SNCR), a global nonprofit 501(c)3 research and education foundation and think tank dedicated to exploring the latest developments in new media and communications and their effect on business, media, [...] -
2009 SNCR Excellence in New Communications Awards Submission Deadline Extended to Thursday, September 10th
Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year’s awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and submit their applications. These awards honor [...]
