These days, eating healthy has become a curiously difficult task. Despite the fact that the canons of healthy eating have not changed in centuries, the proliferation of health food products has continued unabated for years. It’s become a crisis of abundance.However, just because a product occupies shelf space in a boutique food store doesn’t mean it’s any better for you than its generic counterpart. Advertisers are very aware of the powers of “mood affiliation”, which is the tendency to associate familiar claims with one another. For example, consumers are very likely to believe a…

