In March 2010, we launched Search Funnels, a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions. Since then, we've been tweaking the user interface to make it more useful and usable. We're launching our interface refresh today and want to familiarize you with the new interface so you can migrate smoothly. For the next few weeks you'll also be able to access the previous version (see the left navigation bar under the report list), but we hope you'll take advantage of the improvements in the new version. Here's a sampling of…
Selected by szetela
-
Most Topular Stories
-
Search Funnels refresh: new and improved interface
Inside AdWords9 Feb 2012 | 10:00 am -
Learn the Art of Digital Storytelling at Dubai Lynx 2012
Microsoft Advertising Community8 Feb 2012 | 12:08 pmIf you’ve not entered the Microsoft Story Awards just yet, maybe you’re looking for some inspiration before cracking on? Well, if you’re in Dubai for the Lynx Advertising Festival at the start of March, we encourage you to attend a master class from our own David Pugh-Jones who will be delivering a session entitled: The Art of Story Telling for brands thru creativity in the Digital world David’s our Global Brand Strategist on Microsoft’s Global Creative Solutions Team and will be discussing the art form of storytelling for brands through creativity in the digital world. From the… -
AdWords API users: Deadline to migrate to v201109 is February 29, 2012
AdWords Agency Blog8 Feb 2012 | 12:50 pmOn February 29, 2012, we will be sunsetting the following versions and services: AdWords API versions v13, v200909, v201003, v201008, v201101 Calls made using these versions will return errors after February 29th. It is therefore critical that you migrate to AdWords API v201109 if you would like your applications to run without interruption. We encourage you to use the following resources for a successful migration: Review the resources in the AdWords API client libraries. Review the “Discover v201109” blog series. Subscribe to the AdWords API Twitter account, which will… -
Interview with Brad Geddes
PPC Strategies & Pay Per Click News | PPC Hero9 Feb 2012 | 6:00 amThis week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in Indianapolis, IN. If you register by February 12, we’ll follow up with details to give you the opportunity to have a live Q&A session with one of Hanapin Marketing’s experienced Account Managers! … -
When Things Change, They’re Actually Different
Traffick: The Business of Search27 Jan 2012 | 9:37 amTurmoil is all around us, old assumptions no longer valid. Richard Florida deftly lays out the scenario for the current economic and spatial Great Reset. Bob Garfield outlines the Chaos Scenario in traditional media and advertising (upon which I comment favorably here). Friendly, iron-fist in a velvet glove American liberalism-cum-imperialism is laid to waste in Chris Hedges’ Death of the Liberal Class. Seth Godin refers to a “forever recession,” somehow managing to remain optimistic (“and the coming revolution”) on behalf of the self-starters who can connect…
-
Inside AdWords
-
Search Funnels refresh: new and improved interface
9 Feb 2012 | 10:00 amIn March 2010, we launched Search Funnels, a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions. Since then, we've been tweaking the user interface to make it more useful and usable. We're launching our interface refresh today and want to familiarize you with the new interface so you can migrate smoothly. For the next few weeks you'll also be able to access the previous version (see the left navigation bar under the report list), but we hope you'll take advantage of the improvements in the new version. Here's a sampling of… -
Writing ads that attract customers
6 Feb 2012 | 11:11 amWith the theme of Valentine's Day on our mind, we're sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to create an ad that's accurate, to-the-point, and engaging.Highlight what makes your business, product, or offer uniqueInclude prices, promotions, and exclusivesTell your customers what they can doInclude at least one of your keywords in your ad textMatch your ad to your landing pageExperimentHere are some examples:Couples Cooking… -
Impression Share Updates Rolling out Globally
30 Jan 2012 | 10:00 amStarting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics. We've also changed the frequency with which we update this data to once a day. These updates will be in effect in all accounts globally over the next few days. For more information on Impression Share, please visit the AdWords Help Center. Posted by Andrew Truong, Inside AdWords Crew -
Perspective on Dynamic Search Ads - Guest Q & A with RKG
30 Jan 2012 | 8:52 amSince introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 (details about RKG below).Here’s a short video followed by Q&A. RKG has further offered to answer any other questions you might have about their experience with Dynamic Search Ads over on their blog.Q. What’s your strategy… -
Love at first Search
26 Jan 2012 | 9:00 amMore and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a love connection with consumers based on charts that look more like dated EKG readings than real-time insights into the heart of the consumer. Since getting the affections of one person is hard enough, below are some timely insights…
-
Microsoft Advertising Community
-
Learn the Art of Digital Storytelling at Dubai Lynx 2012
8 Feb 2012 | 12:08 pmIf you’ve not entered the Microsoft Story Awards just yet, maybe you’re looking for some inspiration before cracking on? Well, if you’re in Dubai for the Lynx Advertising Festival at the start of March, we encourage you to attend a master class from our own David Pugh-Jones who will be delivering a session entitled: The Art of Story Telling for brands thru creativity in the Digital world David’s our Global Brand Strategist on Microsoft’s Global Creative Solutions Team and will be discussing the art form of storytelling for brands through creativity in the digital world. From the… -
Microsoft Advertising adCenter is Now Compatible with Chrome and Safari for Both PC and Mac, Plus Negative Keyword Updates Coming Soon
8 Feb 2012 | 11:30 amYou told us what you wanted and we listened: we’re excited to announce that your number one ask in the adCenter Feature Suggestion forum is now live! As we’ve said before in previous release posts, your feedback is absolutely crucial to helping us make adCenter the platform you want it to be. If you’ve ever taken the time to share your thoughts with us, thank you! We hope this update shows that we are listening and working hard to respond with real, tangible results that directly...(read more) -
We Will Be At SES London Will You? – Sign Up With Our 20% Discount Code #seslondon
8 Feb 2012 | 7:35 amFrom Tuesday the 21st until Thursday the 24th of February the Microsoft Advertising Community team will – like many others interested in search & social – visit SES London in the Elizabeth II Conference Centre in Westminster, London. If you haven’t signed up yet - but you would like to attend – you can use our exclusive discount code which will give you a 20% saving on the cost of a full pass. Simply add ‘20MICRO’ when you sign up. Find out more about The Yahoo! and Microsoft Search Alliance at SES If you are interested in learning more about the… -
Tax Season 2012: Trends, OptimizationTips and a Downloadable Keyword Suggestion List for PPC Advertisers
7 Feb 2012 | 1:12 pmThe 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. (1) Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searching for these services. When the 2011 tax season kicked off in January, tax sites experienced a strong surge of activity, attracting 26.8 million visitors and representing a 345% increase over December 2010. Category leaders such as… -
Mandeep Mason Joins Microsoft Advertising as Director of Mobile Advertising Sales in EMEA
7 Feb 2012 | 11:42 amWe are pleased to announce a new member of the Microsoft Advertising family that will be helping to develop Microsoft’s mobile advertising proposition. Mandeep Mason, who comes to us from Nokia, will be Director of Mobile Advertising Sales EMEA in the global Advertising and Online (A&O) division. Mason brings seven years of experience delivering innovative and award-winning mobile strategies for major media agencies and brands. While at Nokia, he was on the team that launched Nokia’s mobile advertising network business five years ago. We’re looking forward to how this…
-
AdWords Agency Blog
-
AdWords API users: Deadline to migrate to v201109 is February 29, 2012
8 Feb 2012 | 12:50 pmOn February 29, 2012, we will be sunsetting the following versions and services: AdWords API versions v13, v200909, v201003, v201008, v201101 Calls made using these versions will return errors after February 29th. It is therefore critical that you migrate to AdWords API v201109 if you would like your applications to run without interruption. We encourage you to use the following resources for a successful migration: Review the resources in the AdWords API client libraries. Review the “Discover v201109” blog series. Subscribe to the AdWords API Twitter account, which will… -
Perspective on Dynamic Search Ads - Guest Q&A with RKG
3 Feb 2012 | 1:23 pmSince introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 (details about RKG below). Here’s a short video followed by Q&A. RKG has further offered to answer any other questions you might have about their experience with Dynamic Search Ads over on their blog. Q. What’s your… -
Real-Time Insights Finder: A How-to Video
20 Jan 2012 | 8:04 amWe recently launched our Real-Time Insight Finder on the new Think Insights site -- centralizing access to all our insights tools across Google. We hope you’ve tried it out and are finding it useful. Check out our new video to show how you can use Google's Real-Time Insight Finder to support your marketing planning process and take your trend spotting to the next level. Discover how this real-time data can be a window into the attitudes and perceptions of your consumers. Even better, see how it can help inform your next brand positioning, media strategy or just look smart in… -
Coming Soon: Ad Group Impression Share Metrics
17 Jan 2012 | 7:00 amBased on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren't capturing the majority of available impressions. In the next few weeks, you will see three new columns that can be added to your ad groups tab: Impr. Share: the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Lost IS (Rank): the share of impressions lost due to your Ad Rank. -
Google TV Ads: New year, new partner and new technology
9 Jan 2012 | 6:00 amSince launching in 2007, Google TV Ads has provided advertisers a smart, measurable way to run national TV campaigns, while at the same time helping our partners (including networks, cable and satellite operators) work towards maximizing revenue from their inventory. Over the past year, we’ve seen a 6-fold increase in the number of ads aired per day as our household reach across cable and satellite operators has tripled. Today we’re pleased to continue this momentum, to help both advertisers and partners get the most from TV advertising. New Partner - Welcome Cox Media Cox…
-
PPC Strategies & Pay Per Click News | PPC Hero
-
Interview with Brad Geddes
9 Feb 2012 | 6:00 amThis week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in Indianapolis, IN. If you register by February 12, we’ll follow up with details to give you the opportunity to have a live Q&A session with one of Hanapin Marketing’s experienced Account Managers! … -
Let’s Stay Together: Merging AdWords & Analytics Reporting
8 Feb 2012 | 12:36 pm"Let stay together, baby." In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of Al Green, “Times are good or bad, happy or sad…” My aim with this post is to make them more good/happy and to show you that you can use both AdWords and Analytics reports in harmony. My… -
Google Privacy Policy & PPC
8 Feb 2012 | 10:45 amOnce in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it’s new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it’s nothing new. Google will now basically combine all of its existing privacy policies for its many products and services (like Google+, Gmail, Gmail Calendar, YouTube…). Google has actually kind of being doing this already. Going as far back as 2005, Google has… -
Fiction Writing for Improved PPC Performance
8 Feb 2012 | 7:41 amI don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist — the one who understands how to paint word pictures, create a scene, and tell a short-form story with maximum clarity — will consistently outperform the “just the facts” writer focused on reporting… -
Love Me Tender: Uploading Negatives Into Bing
7 Feb 2012 | 12:23 pmWelcome to the second installment of our PPC Love Series this month. Even though today is my birthday, which is a very happy day, I am prepared to tell you about my heartache and strife with the adCenter editor and it’s sometime unwillingness to be a good PPC partner. So what do you do? Keep it around or break up with it? Many times I have wanted to end the relationship, but I stuck it out. And you will too after reading this amazing editor tip on how to upload your negatives in bulk. Really. You will love this more than Elvis loved grilled peanut butter and banana sandwiches.
-
Traffick: The Business of Search
-
When Things Change, They’re Actually Different
27 Jan 2012 | 9:37 amTurmoil is all around us, old assumptions no longer valid. Richard Florida deftly lays out the scenario for the current economic and spatial Great Reset. Bob Garfield outlines the Chaos Scenario in traditional media and advertising (upon which I comment favorably here). Friendly, iron-fist in a velvet glove American liberalism-cum-imperialism is laid to waste in Chris Hedges’ Death of the Liberal Class. Seth Godin refers to a “forever recession,” somehow managing to remain optimistic (“and the coming revolution”) on behalf of the self-starters who can connect… -
AdWords, Declining Click Prices (CPC’s), and Interface Optics: Two Theories
24 Jan 2012 | 11:25 amGoogle’s recent financial results weren’t nearly as bad as the markets seemed to think. By any rational standard, once again they turned in a strong Q4 and strong YOY growth. Earnings were very solid. All they did was miss Wall Street expectations slightly. If revenues and profits were up sharply — but below expectations — were there any red flags at all? It appears so. While total paid clicks were up 34% year over year, click prices in the form of average CPC’s were actually down a whopping 8% from the same period in 2010. Google didn’t provide a… -
So are Google Search results crap, or aren’t they?
17 Jan 2012 | 11:02 amThe latest debates over Google Search results, search quality, antitrust, and other drama are only the latest in a long period of rapid change for Google in the search arena. That period, pretty much the past seven years, has been marked by (a) growth in new technology and soft innovations intended to handle the scale of search as well as more complex user intent puzzles; (b) the ongoing challenges Google faces in satisfying public expectations of relevant results in an environment characterized by gaming and spam. Other trends have included (c) mobile, (d) the rapid growth in video and the… -
A Website is Like a Company, and Vice-Versa. Post-Revolution,There Really is No ‘Revert’
9 Jan 2012 | 2:55 pmYou’ve been through it. Everyone you know has probably been through it, at some point. Your website and the platform is built on are now five (or, aaaghh! seven or eight!) years old, and your website redesign and relaunch are long overdue. But what pain are you going to endure, and how much money will you spend (lose?) before you come out the “other side”? That was the premise of our session at SES Chicago last November, “Navigating the Dip: Planning a Successful Site Relaunch” (with thanks to Seth Godin for inspiration). It may be comforting to say to yourself… -
Dear Touchy-Feelies: Once Again, A Reminder… Most of the Internet is Free
6 Dec 2011 | 1:37 pmFacebook is free, essentially for three reasons: People pay for apps and games, and Facebook’s cut of that subsidizes the platform You view and/or click on ads, and that also subsidizes the platform 9-figure investments have allowed Facebook to “undermonetize” its huge investment in creating and supporting the user experience A fourth reason: you, the consumer, refuse to pay. This dynamic applies to most of the rest of the Internet, too. The things you enjoy are monetized primarily with ads. Services like: Google Search GMail Content sites Some services are virtually…
-
Certified Knowledge
-
Come See Us at SMX West
9 Feb 2012 | 7:00 amI’m excited about going to SMX at the end of this month. SMX West is in the San Jose McEnery Convention Center where SES San Jose use to be located. This venue is fantastic. It has two hotels connected to the convention center, so the after-hours networking is fantastic. There has been a trend recently with conferences holding the event at a conference center, which means the attendees stay all over the town at various hotels and it cuts down on one of the best conference benefits – meeting new people. The location has plenty of nice restaurants and other activities right around the venue… -
Working with Online Display Ads: Writing, Designing, Networking and Killing Banner Blindness
7 Feb 2012 | 7:00 amThis is a guest post by Nitesh, who works with BannerWeaver.com – a site that specializes in designing Flash banners for you affiliate campaigns as as well as Ad campaigns, specifically, AdWords campaigns in Google’s Display network. Banner ads may still be incredibly popular for marketers, but it’s also under threat all of the time from a phenomenon called ‘banner blindness’; the ability of web surfers to filter out the advertisements to the point where they never even know that the ads are there. This means that most banners have a low click through rate and… -
Learn How to Track Phone Calls with David Szetela
2 Feb 2012 | 7:00 amA large number of conversions happen over the phone. This can be very problematic for many companies as they have no idea how many calls they received, or they do not know what traffic source or keyword caused the phone to ring. Call tracking is the answer to this problem. It has been around for several years on the web, but it has not seen the adoption rates one would expect from a technology that can help close the offline sales loop. Much of this problem stems from companies either not knowing it exists, or not understanding all of its uses. The next episode of Marketing Nirvana is… -
Coupons as an Online Marketing Strategy
31 Jan 2012 | 7:00 amThis is a guest post by Ella Davidson of Coupons.org. Coupons is a charitable-leaning couponing site that strives to provide fresh and authoritative coupons and news. Coupons are experiencing an explosion in popularity—among consumers and marketers alike. For the former, the attraction is clear: coupons are a quick and simple way to save money; if they are available, there is no reason not to put them to use. For the latter, it can be a little more complicated. Coupons offer a juicy incentive for new customers, but coupon-based promotion campaigns can be risky business. Here are some of the… -
Join Us at the AdWords Seminar Workshop at SMX San Jose
26 Jan 2012 | 7:00 amWe’re teaming up with SMX to conduct a one day intensive AdWords training course before the SMX San Jose conference starts. If you live in the region and want a solid day of training – this is perfect. If you’re going to be at SMX San Jose; come a single day earlier and leave with a lot more knowledge about the intricacies of Google AdWords. The event will take place on February 27th, 2012. Here’s all the details: Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are…
-
RKGBlog
-
How to Find and Fix a Weird Bug with Google Previews
9 Feb 2012 | 6:00 amA while back a client had an issue with their PPC ad previewing the mobile landing page rather than the desktop version of the landing page. It was a bizarre one-off issue that involved SEO teams, PPC teams (separate agency) and Google engineers. The organic search result rendered a preview of the correct landing page: Notice the different landing page when previewing the PPC Ad: Thankfully it was discovered that the Google preview user-agent was being redirected to the mobile domain, resulting in the preview showing the mobile content. Duh?! Right? Hindsight is 20/20. In defense of all… -
Analysis: Kindle Fire Conversion Rate Worse for Advertisers than iPhone
8 Feb 2012 | 6:15 amBy all accounts, the adoption and use of tablet computers has accelerated over the last few months, bringing them to the forefront of the attentions of consumers and marketers alike. After more moderate growth at the beginning of 2011, tablet traffic shot up quickly during the holiday season and it remained elevated through January of this year. RKG research shows tablet ad click share from paid search campaigns was 5 times higher last month than it was in the same period a year ago. Adding to the buzz around tablets has been Amazon’s Kindle Fire, which was released in November, but… -
Current SEO Updates: Focus on the User, Google Updates, Guest Blogging, Broken Links
3 Feb 2012 | 11:17 amGoogle + Doubles Users Google’s move into the social world seems to be rockin’! Larry page, CEO of Google, announced that Google + users reached over 90 million, doubling the amount of users just three months prior. Companies who have yet to jump on board with Google + should be paying strong attention to this social avenue and amping up their +1 presence with quality content. Focus on the User The launching of Google’s Search Plus your World ruffled feathers around the Internet. Most publicly was Twitter slamming Google for not including Twitter content, aka tweets. In revolt of… -
Google & RKG Mobile Case Study Released
3 Feb 2012 | 6:51 amYesterday, the official Google Mobile Ads Blog featured a case study of Sweetwater Sound Inc., a longtime RKG client. The study highlights how Sweetwater has been able to capitalize on the growth of its mobile traffic, which has more than tripled for them since 2008. One tactic that has paid off for Sweetwater has been the appropriate segmentation of tablet and smartphone traffic. RKG was one of the first to point out the vastly different conversion rates for the two segments — nearly two years ago — and Sweetwater quickly took action to segment its paid search bids in light… -
Follow-up: How Much Do “Top” Advertisers Matter to Google?
2 Feb 2012 | 7:02 amIn a recent post, George Michie broke down the impact of an individual advertiser to Google’s bottom line. He concluded that in tightly packed, competitive auctions, an individual advertiser leaving the auction doesn’t impact Google’s revenue much at all. In more loosely packed auctions, even the top advertisers leaving would only cost Google an estimated 5-10% of the revenue they receive from those auctions. In other words, an individual advertiser doesn’t necessarily mean as much to Google as the advertiser might be inclined to think! After reflecting on this…
-
Acquisio
-
SEO Supercharging Your Inbound Marketing Campaigns
9 Feb 2012 | 6:10 amMagnetic Marketing We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using ”outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things. Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re… -
Learn How to Get More Money out of Google Grants
8 Feb 2012 | 6:36 amIf you are asking yourself “what is a Google Grant?”, then your eyes are going to light up and your going to find a family member or friend and tell them about it. Basically, Google provides eligible 501(c)(3) organizations with an initial $10,000/month to serve ads on Google.com only. (Google currently serves more than 6,000+ Non Profits to date). Now, with that said, Google does have some pretty intense requirements in order to get that free money. Here’s the first round of requirements: Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service… -
Bid Management: You Make the Rules
7 Feb 2012 | 6:24 amDear Diary... If you manage online campaigns, you’re probably overwhelmed by the daily manual labor required to manage campaigns properly. Campaign managers often spend over one third of their time on tedious tasks such as bid management or keyword performance monitoring. Lucky you! Many tools are now available on the market that can help you automatically change the main parameters of your campaigns (keywords, bids, ad texts, positions or even landing pages) according to precise rules (that you set according to your goals and objectives). This frees up some of your time which will be… -
SES NYC – March 20-21, 2012
6 Feb 2012 | 11:12 amAcquisio would like to invite you to SES New York 2012 Conference & Expo. Visit us at Booth #4 on Tuesday, March 20, at the Hilton New York. With an Expo Hall Pass you can access: Keynote Panels Express Site Clinics Sponsored Sessions Networking events Enter 20ACQU upon registration and SAVE 20% on any conference pass. Access over 20 top trending sessions on Search, Analytics, Social Media, and Video Marketing. You Will Also Learn: What affect new search technologies will have on your business How best to leverage these new tools to produce more conversions What’s next in line and… -
Beginner’s PPC Guide: 5 Tips to Simplify Your Paid Search Campaign
6 Feb 2012 | 6:23 amManaging an effective paid search campaign is daunting for even the most experienced PPC expert. And for us mere mortals, it can seem almost impossible, especially if it’s one of twenty other marketing activities you’re managing. Here are a few tips that can help you simplify your PPC campaign to make day-to-day management easier. 1. Clean Up Your Ad Groups Credit: clogwog When you’re feeling strapped for time, it can be tempting to toss hundreds of keywords and dozens of ads into one large ad group and let them run. After all, it seems logical that managing a few uber-ad groups would…
-
The Invesp Blog: E-commerce and Landing page Optimization
-
Social Networking Statistics and Trends [Infographic]
26 Jan 2012 | 7:04 amCheck our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more. Infographic by- Conversion Rate Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Rate Optimization Company Invesp There are more than 1.2 Billion Social Networking users in the World. 82% of… -
Webinar: Preparing Your Website For The Holiday Rush
25 Oct 2011 | 2:16 pmNote: If you attend our webinars, you know that seating runs out very quick. We will limit registration to the first 100 participants. Register for our upcoming CRO webinar: Preparing Your Website For The Holiday Rush. Date: Thursday, November 11th, 2011 Time: 12:00 PM – 1:00 PM EDT The holiday season in 2011 is going to be challenging. Customers are worried about buying items in uncertain economy. This webinar will discuss: How do you prepare your website to covert more of your visitors into customers? How do you use incentives correctly on the site? Limited Seating. We can only… -
Ecommerce Research: Optimizing Product Pages
19 Sep 2011 | 10:57 amRegister for our upcoming ecommerce conversion optimization webinar: Optimizing Product Pages. Date: Thursday, October 6, 2011 Time: 12:00 PM – 1:00 PM EDT Whether your company offers 10 or 10,000 products online, the product page must persuade visitors to click on the add to cart button. Discover: How do you measure the effectiveness of your product pages? What does analytics tell you about your product pages? How to utilize incentives on product pages? Do social media icons help conversions on a product page? What are some of the winning product page designs? *** PLUS: Live… -
How Big is Blogosphere [Infographic]
12 Sep 2011 | 10:20 amThe Blogosphere is growing at rapid pace. Blogging these days is not just about sharing content. Its much more than that. Its about Analytics, trends, social networking traffic, revenues and lot more. Our infographic “How Big is Blogosphere” will be covering some interesting facts about Blogging World. Infographic by- Conversion Rate Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Rate Optimization Company Invesp Did You Know That According to BlogPulse, there were more than 164 Million Blogs in… -
How Big Is E-commerce Industry
18 Jul 2011 | 11:46 amThe e-commerce sector has continued its double-digit growth year over year. And to make it easy for you to understand the growth of e-commerce industry in US and all across the world. We’ve created an infographic “How big is E-commerce” that will cover some interesting facts about the E-commerce industry, its growth and latest trends. Infographic by- Conversion Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Optimization Company Invesp Did You Know That In 1979 – Michael Aldrich…
-
Gordon Choi's Blog
-
Google Analytics Real Time Traffic Data Reports
2 Feb 2012 | 3:29 amGoogle Analytics Real-time reports are available in the new Google Analytics. Google Analytics Real-time reports are updated instantaneously and show visitors’ activities (e.g. pageviews) within seconds when they happen on your site. The real-time data is available in 4 major reports: Overview – Includes active visitors on site, pageviews per minute and per second, top referrals, top active pages, top keywords, and top locations Locations – Includes active visitors on site by geographical location (e.g. country) Traffic Sources – Includes active visitors on site by… -
Bing Webmaster Tools Review 2011
23 Jan 2012 | 4:00 amEver since the launch of Microsoft’s Bing search engine, Bing has been integrating Yahoo’s search (i.e. Yahoo SEO and Yahoo Search Marketing) into Bing SEO and Bing Adcenter through Bing-Yahoo Search Alliance. Bing has been offering SEO data to webmasters through Bing Webmaster Tools long before Yahoo Site Explorer got shut down. With Bing’s SEO data, webmasters can understand more about: Bing’s search algorithm for ranking sites (and/or web pages) – Compare Google and Bing search algorithms Bing’s organic search query – One alternative in keyword… -
HTTP Status Codes, 2xx, 3xx, 4xx, 5xx
16 Jan 2012 | 4:58 amA HTTP status code is returned by your server in response when a request is made to your server for a web page on your website. Examples are: When a user accesses the web page in a browser. When a search engine spider (e.g. Googlebot) crawls the web page. HTTP status codes are of 5 different categories: 1xx Provisional/Informational Response 2xx Successful 3xx Redirected 4xx Client/Request Error 5xx Server Error The first digit of the status code represents one of five classes of response. HTTP Status Codes Google provides a list of HTTP status codes to webmasters, in which the most common… -
SEO, PPC, Web Analytics Trends in 2012
3 Jan 2012 | 2:27 amFor a B2C website, search engine marketing (PPC/SEO) is about acquiring targeted search engine traffic (potential website users) to the site and making sure a portion of this search engine traffic converts into sales. Search engine marketing involves: SEM keyword research – Create keyword lists through for your website Google’s keyword tools. Optimize SEO META tags, page title, description, keywords, robots – For organic search engine optimization, ensure your site to have the right SEO basics, understand Google’s and Bing’s search algorithms, and monitor through… -
Google Web Search Let It Snow
19 Dec 2011 | 6:44 amOn Google’s web search homepage, type in “let it snow”. You will see snowing effects with some snow flakes coming down the search results page: Google Web Search’s side navigation is covered by a layer of thin snow: A mouse click on the snow (i.e. anywhere on Google’s search results pages), a round spot without snow will appear. You can wipe off more snow by holding down and dragging the mouse across Google’s search results pages.
-
www.PerryMarshall.com
-
One of the best ads I’ve ever seen
9 Feb 2012 | 7:51 amFrom Craig’s List: Farm Cats (Not pets, God help anyone who mistakes them for pets.) Date: 2012-02-07, 8:29PM CST Reply to: bkv6w-2840298169@sale.craigslist.org If you must continue flagging this ad, please at least read it first, and maybe drop me an email and just let me know why. Is it because you think I’m selling pets? I’m not selling these cats, (they’re free) and they are NOT pets. They are highly trained, elite killing machines with an insatiable lust for blood. Do not mistake them for pets! These are working farm animals… Barn Cats - Feral, ferocious and… -
Dumb Money vs. Smart Money on Facebook
8 Feb 2012 | 10:42 amFacebook’s about to go public. A company that sells $3.7 billion of advertising is likely to get valued at $100 billion. That’s INSANE. But most of what happens on Wall Street is blind lumbering herds of animals getting roped by mercenary cowboys. What matters to you is how this is going to change the landscape. Bottom line facts: Facebook’s operating expenses on their $3.7B are about $2.7B. They’re making about a $1 billion net income. If their IPO goes super great, and they do get valued at $80 billion, then if they don’t get their ad sales up to $10 billion+… -
“Please Do Not Reply” – Here’s Why
7 Feb 2012 | 10:01 amGot this question from Tony, about the notice on the bottom of our email messages: “All of your communication seems so cozy and personal etc but all your Infusionsoft messages have this statement at the bottom of them. I can’t help but think how “impersonal” and automated it looks and sounds especially when I know you have gone to great effort to get personal. Just wondering….am I missing something here?” Tony Dear Tony: Great question. When you send out 50,000 emails at a time, you’ll find out real fast, why we do this. Once upon a time, the email… -
Google, Facebook & the Future of PPC (Part 1)
7 Feb 2012 | 6:30 amGoogle missed their targets last week, for the first time ever. Facebook’s about to go public. Unless they make major upgrades to their ad system, they’re gonna miss their targets too. What does that mean for you? AdWords has finally reached a spot where the “water level” is even with other media. AdWords is still the most amazing advertising machine in the history of the world, but click costs have leveled out. There’s no such thing as a true monopoly in the 21st century. Not for Google, not for Ebay, not for anybody. Up till now they’ve been able to tweak… -
Stuff to Do in Chicago
6 Feb 2012 | 11:04 amWhile You’re in Chicago, You Oughtta Enjoy One of the World’s Great Cities! If you’re coming for a 4-Man Intensive, a consultation, Roundtable meeting or seminar, you should stick around for an extra day or two and relish one of the great cities of the world. Chicago holds its own with New York, San Francisco, LA, Boston, Paris, London, Hong Kong, Dubai and Shanghai. (In many respects it’s even superior to Calcutta.) Ha. Seriously, you could stay a week and only scratch the surface. Some of my favorite places in Chi-Town: The Magnificent Mile is the jewel of downtown…
-
The ROI Revolution Blog
-
Urchin Software is Retiring! Sales End March 28, 2012
7 Feb 2012 | 6:24 amThe date has been officially announced for Urchin's retirement this year: March 28th, 2012. Once purchased, Urchin licenses are permanent. Existing users should be able to continue using the product unless or until their Urchin Software installation becomes unusable due to possible incompatible operating systems updates in the future. All of the available pertinent information about how the discontinuation will affect the software's functionality is covered on the Urchin Website FAQ. Urchin licenses and upgrades will only be sold until March 28th, 2012. After March, Google will not be… -
PPC Ad Writing Contest by Marketing Experiments
30 Jan 2012 | 8:04 amOur friends at Marketing Experiments are working with one of our clients on their marketing content strategy. They're inviting everyone to compete in this creative experiment. Read about their Ad Writing Contest and then submit your best entry as a comment to their blog post. From their post:"The trouble with a content strategy is that it is very difficult to create content, and very difficult to predict what content will resonate with your customers. You could spend a lot of time creating high-quality content only to find out later that another approach would have been more profitable. To… -
Google Privacy Policy Overhaul: Reflections for Online Marketers
25 Jan 2012 | 3:10 pmGoogle's upcoming privacy policy overhaul addresses two themes: 1. Providing users with more intuitive functionality across Google properties (Search, Gmail, YouTube, etc.), and 2. Providing advertisers with more relevant targeting options across Google properties. The key distinction here is "across Google properties." While the most privacy-conscious users may be concerned with the changes, for advertisers there is nothing but upside. Google's updated privacy policy opens the door to more cost-effective targeting to your most responsive traffic across Google properties and devices. Google… -
MSN Rolls Out -[Negative Exact] Match Type
24 Jan 2012 | 12:56 pmIn November 2011, MSN began supporting exact match negatives. It was a long time coming since Google has supported the match type for years. Although MSN differs a bit from Google in other match types such as their use of broad match, exact match negatives work the same in both MSN and Google. Using exact match negatives gives you the ability to exclude very general search terms while maintaining the high volume search traffic that comes with broad and phrase match. Let's say an online travel supplier wants to target users searching for discounted travel arrangements, but finds that searchers… -
Are Your Paid Search Ads Hurting Your Bottom Line?
9 Jan 2012 | 6:40 amI've managed paid search accounts here at ROI Revolution since 2005, and 99% of the time when I look at a new account there is room to improve results through ad testing. Over the years much has changed in paid search, but the need to continually test and optimize ad text has stayed constant. Ask yourself if any of the following top 4 pitfalls are currently hurting your paid search performance. Do you assume you've got the best ad variation running already? Many advertisers test 5-10 ad variations and then feel like they've got the best performing ad that they can achieve. It's easy to get…
-
pay-per-click « WordPress.com Tag Feed
-
Get Paid To Read Advertising
4 Feb 2012 | 6:11 pmIf you have ever wondered if it is truly possible to get paid to read advertising, know that it is. What is the catch? Well, there is none. However, the truth about these programs is that they will only allow you to make a few cents per day. Therefore, the key to making real money will be to use as many of these websites as possible. How many are there? LOTS. So as not to overwhelm you, I’m going to start with only two websites. These are my two favorites, and two of the highest paying. I do not mind clicking for pennies, but do mind clicking for FRACTIONS of pennies. Hits4Pay and Deals… -
GRADUATES OF COMPUTER RELATED COURSES ARE HIGHLY PAID
4 Feb 2012 | 10:06 amThe Information Technology and Computer Science Course is still on demand today. However, here in the Philippines, the unemployed appears that mostly are graduates of the course mentioned. I am wondering what went wrong. Here are some of the reasons and suggestions that I wanted to emphasize. Most IT and CS students do not know where to go after they graduate. Most schools do not have extensive research before they offer the course as long as they can get more enrollees. They only want to attract more students without providing the essential points in getting a specific course in college and… -
There IS A SHORTCUT To Getting Your Site Onto The First Page On Google!
2 Feb 2012 | 3:02 pmYou’ve got 2 choices for getting your website onto the first page on Google. The long way and the short way: The LONG way is SEO. SEO will take years to gt done, if it ever gets the job done. SEO companies will charge you a fortune over that time (possibly well into the 5 figures!) And you will likely go out of business while waiting and spending on their mediocre results. Again, SEO is the LONg way. To remember that, remember long rhymes with WRONG. The SHORT way is SEM. SEM done right will get your site onto the first page on Google within 1 day! And if you hire a company that… -
The Nuts and Bolts of: Impressions, Clicks and Free
2 Feb 2012 | 12:30 pmLets jump right in and start with Impressions (CPM–cost per thousand) and Clicks (CPC–cost per click). If you are going to run an ad on something like Facebook, Goodreads, Linkedin or Google, you will have to decide do you want to pay for your ad based on a cost per 1000 times your ad is seen on a computer screen or cost per every time someone clicks on your ad. The key to deciding which way to go is based on a couple of factors. Are you using the ad to build your on-line Internet presence and brand? Are you trying to drive traffic to your site? Your Fan Page? Are you trying to… -
Beezag pays you to watch commercials!!
2 Feb 2012 | 7:34 amBeezag
