Over the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are…
Selected by thepersuaders
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Most Topular Stories
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Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
How to Change the World20 Jan 2012 | 10:46 am -
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
MarketingVox News & Trends9 Feb 2012 | 5:28 amCloud Services: Google near launch of cloud storage service. Social Media: Google Social is exploding online. Skimlinks is the real story behind Pinterest’s success. Publishing: GigaOm buys PaidContent.org. Ecommerce: Groupon shares decline after Q4 loss. Retail: Google may open retail store at European headquarters in Dublin. Mobile Computing: Protesters target Apple stores in 'ethical iPhone' campaign. Google: We want 2.25% of the iPhone sticker price. Privacy: Privacy warriors sue FTC [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fdiduvxIEWI"… -
Super Bowl Ads: “Second Payoff” Pays Off
Neuromarketing8 Feb 2012 | 11:11 amThe Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...] -
Ridin’ The Storm Out (To Kansas)
AdPulp8 Feb 2012 | 9:18 amShow. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new “Ride the Storm” spot, the 180LA team chased a storm from LA to Kansas with the expert help of Weather Underground. The film was shot documentary-style with Directors Emmett and Brendan Malloy, two brothers who say chasing… -
Media Decoder Blog: The Breakfast Meeting: Young People Drift From TV Sets (Which Are Getting Huge!)
NYT > Media & Advertising9 Feb 2012 | 8:28 amAlso, Mike Huckabee takes on Rush Limbaugh, Rick Santorum gets a big lifeline, and the rise of Pinterest.
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How to Change the World
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Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK
20 Jan 2012 | 10:46 amOver the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Word business plans, and Excel financial models. They are all available for you to download from my SkyDrive account. I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts.I leave you with two sets of top ten lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe. Top Ten Lies of Entrepreneurs “Our projections are… -
Design a Sam Adams beer
20 Jan 2012 | 8:24 amNow this is a fun project. I’m helping Sam Adams “tap” the knowledge of beer drinkers and crowd source its next brew. Join the party by getting the app and designing your beer: The final brew will be released in Austin in the first week of March. #sponsored -
How to Create an Enchanting Financial Forecast #OfficeandGuyK
17 Jan 2012 | 1:52 pmThis is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the job. His grasp of financial models and how to present them exceeds mine by two orders of magnitude. The Purpose of Financial Projections When it comes to financial projections, there are two types of entrepreneurs: first, the “visionary entrepreneur” who… -
How to Create an Enchanting Business Plan #OfficeandGuyK
12 Jan 2012 | 8:16 amHere is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. It’s saved to my SkyDrive folder here. Feel free to download it and use it as inspiration. And if you’re working with a partner, you can use the free Word Web App to stay in sync. I provided the PowerPoint document before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. -
How to Create an Enchanting Pitch #OfficeandGuyK
9 Jan 2012 | 8:01 amWelcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial forecasts. I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company. I embedded the sample deck for you to click through by using the PowerPoint Web App. When you’re ready to get started, you can download the…
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MarketingVox News & Trends
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Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
9 Feb 2012 | 5:28 amCloud Services: Google near launch of cloud storage service. Social Media: Google Social is exploding online. Skimlinks is the real story behind Pinterest’s success. Publishing: GigaOm buys PaidContent.org. Ecommerce: Groupon shares decline after Q4 loss. Retail: Google may open retail store at European headquarters in Dublin. Mobile Computing: Protesters target Apple stores in 'ethical iPhone' campaign. Google: We want 2.25% of the iPhone sticker price. Privacy: Privacy warriors sue FTC [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fdiduvxIEWI"…
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Neuromarketing
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Super Bowl Ads: “Second Payoff” Pays Off
8 Feb 2012 | 11:11 amThe Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...] -
Neuromarketing Fun: Add Your Caption
7 Feb 2012 | 5:32 amWant to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun while we’re waiting for the results of the Super Bowl neuromarketing studies to roll in. Read on… Neuromarketing scares some people, even though the techniques used by [...] -
NeuroBowl: Neuromarketing and Super Bowl 2012
3 Feb 2012 | 5:51 amThe Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...] -
Social Personalization and the Doppelganger Effect
1 Feb 2012 | 5:18 amAre you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me [...] -
Time Warner Opens NYC Neuromarketing Lab
26 Jan 2012 | 5:42 amTime Warner Inc. is opening their new “Medialab” at its New York City headquarters. The media giant expects to “generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.” The lab sounds like one of the more diverse facilities dedicated to this kind [...]
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AdPulp
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Ridin’ The Storm Out (To Kansas)
8 Feb 2012 | 9:18 amShow. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new “Ride the Storm” spot, the 180LA team chased a storm from LA to Kansas with the expert help of Weather Underground. The film was shot documentary-style with Directors Emmett and Brendan Malloy, two brothers who say chasing… -
Gerry Graf Talks Commercials, And The Team That Creates Great Ones
7 Feb 2012 | 8:23 pmThere’s no doubt that Gerry Graf, now head of Barton F. Graf 9000, has done, or overseen, a lot of great TV commercials in his career. Here’s just one: On FastCoCreates, a project of Fast Company magazine, Graf shares the ingredients of a great commercial. Here’s the part that caught my eye, as Graf describes “The Ideal Team”: Account people: no one who has a vested interest in making sure the client is happy. I don’t want anything to do with people who think they work for the client. Many account people get their bonuses based on how clients rate them. If your… -
Social Is Another Channel Entirely
7 Feb 2012 | 4:02 pmOld Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country’s second-smallest TV market, North Platte, Neb. According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally broadcast Super Bowl commercials in an increasingly important metric of Super Bowl advertising bragging rights: chatter on social-media networks. On Sunday night, a user named Daddymcc uploaded a low-quality copy of the Ferrell commercial… -
Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere
7 Feb 2012 | 2:43 pmThe other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just one, it ends with the point that all Camry drivers have stories to tell. Yet, there’s no pointer for the viewer to follow, no place to hear more Camry-centric stories, or to tell them. Granted, there is a Toyota.com graphic at the end of the spot, but that’s hardly… -
Service Advertising Is A Content Opportunity
7 Feb 2012 | 9:06 amPublic service advertising has been around for a long time. But there’s a new kind of public service advertising today, which should not to be confused with the pro-bono work agencies do for charities. No, this new service work is done by brands to directly benefit a community. It might be Tide helping people do laundry after a hurricane or tornado. In this case it’s a candy maker, helping to fund a hockey rink. Last year, New Brunswick island Grand Manan got what every small Canadian town dreams of – its own ice hockey rink. And this winter the makers of MARS partnered with…
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NYT > Media & Advertising
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Media Decoder Blog: The Breakfast Meeting: Young People Drift From TV Sets (Which Are Getting Huge!)
9 Feb 2012 | 8:28 amAlso, Mike Huckabee takes on Rush Limbaugh, Rick Santorum gets a big lifeline, and the rise of Pinterest. -
Advertising: Marketing Financial Risk Management to Clients and Providers
9 Feb 2012 | 8:13 amA campaign encouraging professionals to become certified as financial risk managers is centered on photographs of men in business garb recoiling as if they had been punched. -
Young People Are Watching, but Less Often on TV
9 Feb 2012 | 7:59 amYoung people still watch many television shows, but they are streaming them on computers and phones to a greater degree. -
New Settlements in Britain’s Hacking Scandal
9 Feb 2012 | 7:52 amRupert Murdoch’s British newspaper subsidiary was reported to have reached a new batch of settlements on Wednesday in the hacking scandal. -
Media Decoder Blog: The Occupy Movement May Be in Retreat, but Its Ideas Are Advancing
9 Feb 2012 | 6:44 amIs the Occupy Wall Street movement petering out, or has it already won a big victory by shaping the political campaign of 2012?
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Social Business Advisor: Social CRM and Enterprise 2.0
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Do Organizations Need a Chief Collaboration Officer?
8 Feb 2012 | 4:06 pmMore organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? In 2010 Morten Hansen and Scott… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 4: Financial Impact, Future Changes, and Lessons Learned
6 Feb 2012 | 12:08 amThis is the fourth and final post in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers, part 2 on Organizational and Culture shifts, and part 3 on Technology Adoption and Operational Impact. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 3: Technology Adoption and Operational Impact
3 Feb 2012 | 12:08 amThis is the third in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers and part 2 on organizational and culture shifts. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 2: Culture and Organizational Structure Shifts
1 Feb 2012 | 12:08 amThe first part of this case study on the Glaser Foundation discussing business can be found here. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over 1,500 in 2011. This was due in part to increased funding from new global health initiatives, such as the… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 1: Business Drivers
30 Jan 2012 | 12:08 amThis is the first in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over…
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Adrants
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A Threesome is a Good Way to Promote Lingerie, Right?
9 Feb 2012 | 6:39 amAgent Provocateur is at it again with its provocative promotions. -
Man and Duck Rap For Phone Freedom
9 Feb 2012 | 6:26 amOld white guys rapping. It's always good for a laugh. -
Mitsubishi Rides the Storm
9 Feb 2012 | 6:17 amFollowing up on its Live Drive and helping Mitsubushi set new Guinness world Records, 180LA is out with another project for the car maker called Ride the Storm. -
Brands: Sponsor Adrants Coverage of SXSW
9 Feb 2012 | 6:06 amIf you are a brand that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. -
James Franco Films Hot Hipsters For Jeans Campaign
8 Feb 2012 | 11:28 amIn what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign.
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Ries' Pieces
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Super Bowl of Advertising - 2012
6 Feb 2012 | 11:37 amWhile the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not. The Super Bowl battle for commercial success might better be described as a mixture of the old classics, the new stuff, the overly sexy and the over the top. Here is my brief recap on the best/worst ads of the night. The Old Classics The Super Bowl isn’t for also-rans. The big game is best served by big brands that are category leaders and that support the game year after year with consistent themes. Coca-Cola The three polar bear ads delivered. The ads… -
Tim Tebow, the brand
16 Dec 2011 | 10:07 amTim Tebow is the hottest story in sports. While the Green Bay Packers are charging ahead with an undefeated record, everybody is talking about the Mile High Messiah and Tebowing. How did this happen? What can you learn from it? The Keys to Tebow’s brand success: 1. Be Different. While there is nothing new about the collision of faith and football, Tim Tebow went out of his way to show PDF – public displays of faith. He also lives the life of a church going goodie-goodie. No alcohol, no smoking, no drugs, no sex (he is staying celibate til marriage.) His outspoken and open faith made him… -
The Secret of Steve Jobs
9 Nov 2011 | 9:53 pmSteve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian for a time and was often called an arrogant, obnoxious, weirdo. Being a rebel, however, wasn’t the secret of Steve Jobs. In our youth-obsessed culture, rebels are a dime a dozen. Steve Jobs was a technology genius. From an early age, he was fascinated by electronics. He tinkered at his father’s workbench and joined his high-school electronics club. Jobs was so gifted that Atari's chief technology engineer gave him a job as a game designer even… -
Netflix Strategy is Right and Wrong
20 Sep 2011 | 1:49 pmThere are several important lessons to be learned from the Netflix brand story. In recent days, the story has heated up after CEO Reed Hasting’s Sunday night email blast and blog post. In his email, Hasting apologized profusely, then turned around and further enraged his loyal 23-million subscriber base by taking the Netflix brand away from its red envelopes. Let me break down the good, the bad and the ugly of this classic story. In the beginning. Netflix was founded in 1997 and two years later it became the subscription-based DVD-by-mail service millions of customers in the United States… -
Walmarts needs to stop being so cheap. At least when it comes to advertising.
22 Aug 2011 | 7:40 amPublished by AdAge.com, August 22 In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with "cheap" would be up, not down. Yet sales at Walmart have been down for two years in a row. Actually, that's nine straight quarters of decline. The only good news at Walmart is profits rose this quarter 5.7%, but that was mostly due to cost cutting and international growth. The really bad news is that Walmart's core U.S. business, which accounts for 62% of sales, is in a seemingly…
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brandflakesforbreakfast
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don't push my political buttons
9 Feb 2012 | 5:15 amBefore there was the Like button, there were political buttons. Check out images of a select handful of them, provided by the Busy Beaver Button Museum, here on Time.com.The designs are interesting, fun and in some instances iconic, and a little different creative inspiration for this Thursday. The history behind them is worth a read, too.Via. -
mama don't take my kodachrome away
9 Feb 2012 | 5:10 amKODACHROME 2010 from Xander Robin on Vimeo.Nostalgia alert: Xander Robin created a documentary, "Kodachrome 2010," shot on Kodak's Kodachrome film about this iconic color film and the last lab to develop it in 2010. In light of the sad news that Kodak filed for bankruptcy, it's a nice tribute (and goodbye?) to the brand and its iconic product. Cue Paul Simon. -
mmmm....baked bus stop potatoes
9 Feb 2012 | 5:05 amLike a giant, digital scratch 'n sniff, there is an outdoor campaign in England for McCain's "ready baked jackets" that emits the smell to entice consumers. At bus stops, users can push a button and a light will 'heat up' a large image of a potato and produce the delicious smell, and a coupon for the product. Created by JCDecaux, posterscope, and BMB Creative. Yum. If you like potatoes, that is. (And yes, there are people out there who don't.)Via. -
go weeeeee all the way to your next meeting
8 Feb 2012 | 5:10 amWhy use an elevator to descend down the three floors of your office when you can shoot down a SUPER AWESOME slide like the one Red Bull installed in their London offices? So jealous! -
How Superbowl ads did digital - stats
8 Feb 2012 | 5:09 amResearch advisory firm, Altimeter, analyzed the 2012 Super Bowl commercials to see how well they integrated with digital and social media. The results are kind of surprising given the growing acceptance of how important digital integration is. A whopping 32% had no online references at all, and of those that had urls, many of them were with no call to action and only 16% were to social media vs. a corporate website or microsite. More interesting stats in their full report.
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Ryan Stephens Marketing
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Passion is Constantly in Flux…So Are You!
1 Feb 2012 | 7:23 pmTweet“This book (Incognito) was written over the course of a few years by several different people, all of whom were named David Eagleman, but who were somewhat different with each passing hour.” — David Eagleman Maybe this quote resonates with me because my passions are constantly in flux. In 2009 it was work and Generation Y. In 2010 it was about re-connecting with friends and finding happiness. In 2011 it was education reform and behavioral change. A great professor can make you passionate about a subject. Discovering you’re talented at a work task can make you… -
How to Find Your Passion in the Workplace
29 Jan 2012 | 9:52 pmTweetRamit Sethi is getting ready to launch his dream job course. Ordinarily leading up to their product launches I temporarily unsubscribe from even my favorite bloggers because I get tired of the ‘hard’ sell; HOWEVER, lately Ramit’s free stuff has been superior to most people’s paid products so I’ve consumed and bookmarked as much I could. I wish I could print it out, get it bound and give it to my friends currently job searching or trying to upgrade their current job situation. More importantly, I wish they’d read it and take action. One of the most… -
5 Ways to De-Stress in the Office
19 Jan 2012 | 6:17 amTweetIf you’re doing important work, work that matters, stress is inevitable. No matter how cool, calm and collective you are invariably there will be days where your workload, deadlines, work-life balance, etc. gets all up around you. You can hyperventilate and complain all day or you can take a deep breath and leverage these 5 ways to de-stress in the office. 1.) Attack the Most Impactful Work First Your projects aren’t going to complete themselves. Most of us breathe a sigh of relief when we mark something off of our to-do lists so determine what will add the most value to your… -
“Incognito” Book Review
10 Jan 2012 | 8:57 pmTweetFellow neuroscientists might claim that this book is derivative and vague, but David Eagleman’s “Incognito: The Secret Lives of the Brain“is not written for them – it’s written for the layman. And while the first few chapters might feel a little dense, the book builds momentum as Eagleman begins to tie the ideas together in later chapters. Here’s some of my highlights from the book. On how your brain interrogates the world: Brains reach out into the world and actively extract the type of information they need. The brain does not need to see everything… -
“Enterprise Social Technology” Book Review
2 Jan 2012 | 1:25 pmTweet“Enterprise Social Technology” is a book that flew under the radar in 2011. The book aims to be “a how-to manual that will teach you a process for implementing social technology in its most powerful form.” It wants to give you and your organization a leg up on leveraging social media, social networking and social relevance to change how your business operates and give you a leg up on the competition. And I genuinely feel like it does just that. There’s 12 steps (chapters) in the book and I’m confident that if you read and take action on each step your…
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AdWeek: AdFreak
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Courtney Stodden Stars in Worst Ad of 2012 So Far
9 Feb 2012 | 8:04 amJezebel's writers can be a little overly sensitive, but they're right to heap abuse on this Courtney Stodden ad for freecreditreport.com, because it's just aggressively stupid. The "I'm so wet" line makes no sense, which the article points out. Plus, how do you even catch a mermaid with a fish hook. Plus, Stodden doesn't turn 18 until August, meaning the natural reaction male viewers might have is still technically a felony. That didn't stop her chickenhawk husband, of course (incidentally, he was the weaselly prison guard in The Green Mile), but it still… -
Cycle of Life: Resetting L.A.'s Smoking Deaths Billboard
31 Dec 1969 | 4:00 pmUshering in the New Year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before midnight on Jan. 1, locals gather to watch as the numbers, which tally the nation's annual smoking-related deaths, are manually reset to zero. Onlookers aren't necessarily drawn by personal ties to smoking or cancer. A mixture of curiosity, camaraderie and community compel most to make the scene. Gideon Brower, in an affecting piece in the L.A. Times, describes the scene this past New Year's… -
James Franco Tries Advertising, Directs Spots for Seven Jeans
8 Feb 2012 | 11:21 amOh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer jeans maker 7 For All Mankind (a brand also known simply as Seven). The brand won't start trickling out the clips on YouTube until Feb. 15. But it's teasing the campaign—in which Franco collaborated with Seven's creative agency, Lipman—with a lengthy breakdown in WWD and the behind-the-scenes video below, starring the back of Franco's head and the army of gyrating, scantily clad girls that's… -
Grainy Footage Reveals Draftfcb's Unorthodox Training Methods
8 Feb 2012 | 11:02 amLong has it been wondered: Where do Draftfcb creatives get their ideas? And how are Draftfcb account people so adept at dealing with clients? Thanks to the two videos below, we have our answers. It seems the creative process involves placing staffers in a "centrifuge for ideas" and extracting their insights in liquid form, before sending the workers back—wobbly but unharmed—to the creative department. The account folks have it even rougher. They're forced to scale and balance a giant, rickety, unstable "testing apparatus that simulates the client-agency… -
Doritos Pays Double to 'Crash the Super Bowl' Winners
8 Feb 2012 | 10:14 amDoritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped the USA Today Ad Meter. This year, not one but two Doritos directors will each pocket $1 million—following USA Today's decision to split the Ad Meter into two separate rankings. Jonathan Friedman of Virginia Beach, Va., wins $1 million for his "Man's Best Friend" spot, which was the favorite of the traditional Ad Meter panel of 286 adult volunteers on Sunday night. And Kevin Willson of West…
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adliterate
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The real revolution in social won't be online
2 Feb 2012 | 11:13 pmOne of the 24 illustrations by Eric Ravilious for Highstreet published in 1938. We are undertaking a major project in Saatchi & Saatchi at the moment on the future of the high street. While this is a subject that has been repeatedly dug over in the past couple of years as the high street has imploded in the UK, we have chosen to look at a very specific audience. Rather than turning to the retail experts, household shoppers, urban planners or politicians we have focused instead on young people aged 16 to 29. If the high street has a future then this is it. -
Crimes against social
19 Jan 2012 | 11:03 pmImage courtesy of freefotouk 2012 may not have be greeted by the industry with a great deal of enthusiasm, after all the big Olympic event that should have marked the end of our economic woes will now merely record their nadir. Nonetheless, it is a fresh, crisp, virginal new year so not only is it ripe and full of possibilities it is also as yet unsullied by much ghastliness from the advertising world. So with this fresh start in mind I would like to make a plea, a plea that we have a quiet word with ourselves about social media. And in particular that we offer rather better advice to our… -
What's your problem?
10 Jan 2012 | 1:45 pmAll great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be followed. So I thought I’d talk a little about this to kick the new year off in a back to basics style. There is a very basic diagnostic tool I want to share with you that works a treat at the very start of a project and ensures that you are directing your efforts in the right and most profitable direction. -
Content - lessons from the front line
3 Jan 2012 | 2:06 pmLate last year I was asked to give a talk at the IPA, along with the brilliant Rachel Barrie (from sister agency Fallon), about content driven campaigns. Rachel talked about her experiences working on Gorilla and I talked about our learnings from T-Mobile Dance - both IPA award winners in 2010. It was a rather informal Q&A affair and so there are no charts but in an attempt at prep I scribbled down a few lessons I think that we have learned from our T-Mobile experiences and perhaps more latterly from WeightWatchers. So here they are with the minimum explanation. -
‘Tis the season to obsess about trends.
27 Dec 2011 | 8:00 amImage courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts, here is the story. I wrote it as a column for Brand Republic so its not identical but covers much the same ground.
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Social Media Marketing
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Foursquare in Context
29 Jan 2012 | 8:11 pmIf you're a regular user of services like Twitter or Foursquare, you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?"Fair enough, but the inquisitors fail to take into account the all-important factor in any conversation, whether it's in person or online: context.Context is what allows us to make sense of much of the world around us. "He's so bad!" could have two very different meanings, depending on the the rest of the conversation surrounding it. With… -
Social Media and Travel
26 Jan 2012 | 9:37 pmIf you're like me, you spend a good deal of time on the road. Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too.The pervasiveness of tablets and smartphones (in addition to the already ubiquitous laptop) is growing daily. Just this week, Apple announced that it sold 37 million iPhones and 15.4 million iPads in the fourth quarter of 2011 alone. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel -… -
Revealing a New Ford in a New Way
13 Dec 2011 | 6:00 pmFord Motor Company has been at the forefront of social media for some time. The Fiesta Movement, the Explorer reveal on Facebook, Doug the Spokespuppet, Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media) and now, as we near the 2012 North American International Auto Show (NAIAS), at Ford we have an… -
Infographic: 5 Companies That Are Rocking Social Media
29 Nov 2011 | 8:47 amThis infographic was created by Voltier Digital, a content marketing agency based in Florida, specializing on the creation and promotion of impactful content marketing campaigns for businesses of all sizes.We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as… -
Twitter Business Guide
7 Oct 2011 | 8:53 pmI was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter. The microblogging site that allows you to update in no more than 140 characters at at time is deceptively complex and nuanced - especially for a newcomer.This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr. Andreas Schroeter and in just 32 pages covers some of the things that may be keeping you and your business away from this platform. For someone who is new to Twitter, this e-book will prove a helpful compass as you…
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Ogilvy PR 360 Digital Influence Blog
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Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)
8 Feb 2012 | 9:02 amIn case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques. This presents a huge opportunity for brands, as you might have already read about here. The #1 driver of consumer purchases is word of mouth recommendations from friends, and Pinterest holds the power to drive authentic “word of eye” recommendations in a way that is changing the landscape of social commerce. How? The landing page for Pinterest is an endless visual stream of subtle product… -
Retailers: Take Social a Step Further
6 Feb 2012 | 10:22 pmAs retailers find their feet in social marketing, it would be interesting to know why they started down the road in the first place. All too often the answer is, “Because my customers expect me to be on Facebook.” Often “So I can push promotions” tops the list. But isn’t it great when the answer is, “I wanted to learn more about a few of my biggest fans, and leverage their influence to generate repeat visits at end of the purchase funnel?” This we don’t hear often. Social-savvy retailers understand that their platforms aren’t just another… -
Preparing for the Social Media Bowl
5 Feb 2012 | 1:57 pmWe’ve been watching social media chatter around the “big game” intensify over the past week – especially if you live in Indianapolis. But since Volkswagen first teased its teaser ad with the barking dogs (and garnered over 11 million views along with way), the ad community has slowly followed suit and rolled out their wares. Consumers that wanted to gain clout (and Klout) passed it along as quickly as possible. But will two weeks of conversation or two minutes of 1.5 million tweets (like those amassed around Tim Tebow’s heroics this season) sway opinion, increase favorability or… -
Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2
31 Jan 2012 | 8:58 am(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation. While I easily enjoy Sh*t ASU Students Say even though I’m not a Sun Devil - and haven’t even been to the campus - the video resonates better with those who were. Beyond that, the video’s arc is more relatable to students who enrolled in the past 5-10 years… -
The Updated Ogilvy Social Media Engagement Code
29 Jan 2012 | 10:23 amFirst of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply believed that social media’s true power was grounded in trust — trust between bloggers and their readers; between brands and their followers; between marketers and customers. The updated code covers more contemporary circumstances. Facebook for one.
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Wired PR Works
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Pinterest for Business Growing List
8 Feb 2012 | 2:18 pmIn researching how Pinterest benefits businesses, I came across so many helpful articles that I wanted to group them together as a collection. Using list.ly, I came up with 50 Pinterest for business... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
7 Ways Pinterest Works for Business
8 Feb 2012 | 12:49 pmTo pin or not to pin? That’s the question businesses are asking about Pinterest, a newer social network that’s stealing headlines from the usual suspects. Kind of a cross between digital... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Super Bowl 2012 Social Intercepts the Game
4 Feb 2012 | 5:42 pmThe Patriots and Giants will be lining up on the 50 yard line, but the Super Bowl’s MVP – social media, got into the game weeks ago. Here’s a look at what’s going on in the streets... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
How to Pitch a Blogger on Writing a Guest Post
24 Jan 2012 | 7:47 amThanks to Brad Shorr for contributing today’s guest post. Last November, Barbara wrote a valuable post on how to be a great guest blogger. She offered some great advice about both how to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] -
Social Media And PR – Grab More Face Time With Audiences Via Skype
19 Jan 2012 | 5:22 amToday’s guest post is by Stacey Acevero, Social Media Community Manager at PR Web. Looking for a way to boost your social media and PR? We have the perfect tool to deepen your engagement with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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The Irish Times -
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Ryan Jones takes place of banned Davies
9 Feb 2012 | 8:37 amRugby:Former Wales captain Ryan Jones will take the place of banned lock Bradley Davies in Sunday’s Six Nations clash against Millennium Stadium visitors Scotland. -
IDA firms create almost 500 jobs
9 Feb 2012 | 8:37 amThree IDA Ireland-backed firms have announced the creation of a total of 485 new jobs at locations in Cork, Kildare, Galway and Sligo. -
Extra data protection staff needed
9 Feb 2012 | 8:04 amData Protection Commissioner Billy Hawkes has said his office cannot take on an expanded role that would oversee the activities of the many major multinational companies headquartered here without additional resources. -
Concern over varied solicitor fees
9 Feb 2012 | 7:48 amThe National Consumer Agency (NCA) has called for greater price transparency in solicitors’ fees after a survey revealed a €5,000 difference in basic services. -
Kenny, Gilmore criticised over bonds
9 Feb 2012 | 7:48 amIndependent TD Shane Ross has accused the Tánaiste and the Taoiseach of making “exaggerated claims’’ in the United States.
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Silicon Republic - News
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HP tech jobs bonanza – 280 more jobs for Ireland
9 Feb 2012 | 8:43 amThe HP recruitment drive will commence immediately. HP currently employs 4,000 people across Ireland.The jobs announcement was one of a major raft of job creations announced this afternoon by IDA Ireland, including 325 at Abbot Laboratories in Sligo which is expanding its manufacturing facility and 30 new software engineering jobs at Big Fish Games in Cork.The new roles will be ranged across a variety of projects where the new worker will build, test and deploy large scale systems using the latest and emerging technologies such as cloud-based infrastructures and multiple delivery channels… -
Abbott investing €85m in Sligo facility, to create 325 jobs
9 Feb 2012 | 8:30 amThis will offer extra space for manufacturing operations to support Abbott’s future pharmaceutical pipeline in therapeutic areas of virology, oncology and nephrology. It will provide additional capacity in Abbot’s global pharmaceutical manufacturing network. The expansion of the facility will be completed in 2014 and the investment is supported by the Irish Government through IDA Ireland.The new jobs will include skilled roles in engineering, quality, pharmaceutical science and other science-based areas. The majority of jobs will be added during construction and the remainder will… -
Big Fish Games expanding cloud game research in Cork, to create 30 jobs
9 Feb 2012 | 8:30 amBig Fish’s cloud gaming service will run the firm’s gaming catalogue in the cloud, allowing people to access its games on multiple devices and platforms.The company plans to expand its cloud gaming research initiative, meaning it will recruit 30 software engineers for its Cork-based RD&I centre.“Much like Netflix changed the way we view movies today, allowing film entertainment to be accessed on over 800 devices, Big Fish’s cloud gaming service will transform the marketplace for premium casual entertainment by bringing our millions of mainstream customers that much… -
Profitero pinpoints errors in Tesco online pricing
9 Feb 2012 | 7:56 amApplying its competitor price monitoring technology on the Tesco website, the Irish start-up says Tesco - the world's third-largest retailer - is showcasing incorrect claims of reduced pricing in a range of promotional offers on its site. Based in Dublin, Profitero, which won the IBM SmartCamp London award in November, was the only Irish company competing in the 2012 IBM SmartCamp Global Final in Silicon Valley where it scooped the overall IBM Global Entrepreneur of the Year award.Only set up in 2010, the company analyses competitor pricing data, with the aim of offering retailers new… -
Kodak to stop making digital cameras
9 Feb 2012 | 7:05 amThe Associated Press reports that Kodak said it would phase out all of these product lines in the first half of 2012. Instead, its consumer business will focus on photo printing and desktop inkjet printers.The company said it was working with its retailers to make the transition as smooth as possible and will honour all product warranties and provide technical support for the items. It hopes to make annual savings of more than US$100m in the process.Last month, Kodak filed for chapter 11 bankruptcy protection and said it would continue to operate as normal during this filing in a bid to…
