Posted by jamesagateThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Following the positive response to my last post here on SEOmoz, I wanted to bring you all some data right from a few of our real-world campaigns. As a business, we systemise a great deal and monitor a lot of processes so it made sense for me to put use to some of this data and try to prove/disprove any commonly held theories about outreach. The…
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Most Topular Stories
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Putting Guest Post Outreach Theories to the Test [With Some Real World Data]
SEOmoz Daily SEO Blog9 Feb 2012 | 2:32 am -
Focus on The Business Model
SEO Book.com4 Feb 2012 | 4:43 pmGoogle's Take on Search Plus Your World A few weeks ago Google announced the launch of Search Plus Your World, which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized. While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised eyebrows. While the launch was claimed to be social for personalizing results, the Google+ promotions appeared on queries where they were clearly not the most relevant result even when users are… -
Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]
Search Engine Journal9 Feb 2012 | 11:00 amShipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can’t find a promo code to offset it. Before I was an Amazon Prime member many of my Amazon [...]Follow SEJ on Twitter @sejournal -
Can you take the risk? How Google detects paid links
Free Weekly Search Engine Optimization SEO News7 Feb 2012 | 6:36 amBacklinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links. -
10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search
SEO by the Sea6 Feb 2012 | 7:42 amIn the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search, such as: July, 2001 – Image Search September, 2002 – News search December, [...]
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SEOmoz Daily SEO Blog
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Putting Guest Post Outreach Theories to the Test [With Some Real World Data]
9 Feb 2012 | 2:32 amPosted by jamesagateThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Following the positive response to my last post here on SEOmoz, I wanted to bring you all some data right from a few of our real-world campaigns. As a business, we systemise a great deal and monitor a lot of processes so it made sense for me to put use to some of this data and try to prove/disprove any commonly held theories about outreach. The… -
6 Reasons You Need to Charge More
8 Feb 2012 | 11:30 amPosted by Dr. Pete I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed. 1. It’s Not All Billable Almost… -
Using blekko's SEO Data to Evaluate Web Directories
8 Feb 2012 | 6:10 amPosted by davidzimmThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. If you haven’t tried it out yet, blekko.com is a unique search engine. Along with allowing you to customize your own search results (or view results customized by one of its editors) it transparently provides a plethora of data showing why it ranks sites in the search results. The best part is, even if you aren’t trying to increase visits… -
10 Ways Paid Marketers Can Leverage Inbound Marketing
7 Feb 2012 | 12:33 pmPosted by JoannaLord It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...{big gulp}...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually. Because it's true. Things have changed. There is no longer two main players in the game (SEO and PPC). Search marketing itself has evolved. We've covered a great deal of this here on the blog so I… -
Building a Technical SEO Process
6 Feb 2012 | 1:01 pmPosted by Stephanie Chang One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of time, ultimately in the long-run, they will help make monitoring the SEO on your site more efficient. This means…
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SEO Book.com
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Focus on The Business Model
4 Feb 2012 | 4:43 pmGoogle's Take on Search Plus Your World A few weeks ago Google announced the launch of Search Plus Your World, which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized. While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised eyebrows. While the launch was claimed to be social for personalizing results, the Google+ promotions appeared on queries where they were clearly not the most relevant result even when users are… -
Kill The Bugs!
3 Feb 2012 | 7:47 amYou can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one: Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the Internet at large. If you look at the Google experience from the standpoint of customers, it's pretty good. Users get relevant search results and ads. Advertisers get their content on top of… -
AHREFS Review: An In-Depth Look at a New Link Research Tool
31 Jan 2012 | 5:28 pmAhrefs is the newest entry into the link research tool space. They use their own bot and their own index (which they state is based on information from a trillion website connections). They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh. Ahrefs also has a ranking database of roughly 45 million keywords from 9 different countries (US GB FR RU DE ES IT AU BR). The tools within their membership are: Site Explorer SERPs Analysis Reports Labs/Tools Their pricing is very straight-forward and only increases… -
Goldilocks SEO
31 Jan 2012 | 11:56 amSharing is caring! Please share :) Embed code is here. Categories: seo tips -
The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven
26 Jan 2012 | 10:50 amHere is the audio if you'd prefer to listen :) Play File (mp3 link) Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well. So, without further ado I'll jump right in here. Obviously you guys are essentially the creators of an…
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Search Engine Journal
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Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]
9 Feb 2012 | 11:00 amShipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can’t find a promo code to offset it. Before I was an Amazon Prime member many of my Amazon [...]Follow SEJ on Twitter @sejournal -
Numbers Shift but Online News is a Steady Trend
9 Feb 2012 | 9:00 amHave you seen the numbers lately? Brands and marketers like to leverage numbers to create a (desired) reception based on reader perception. Obviously, bigger numbers reflect more popularity and added reason for investors to celebrate. The New York Times issued a recent article on Facebook, calling attention to a subjective view of numbers. For instance, [...]Follow SEJ on Twitter @sejournal -
Google Drive: Will You Drop Dropbox?
9 Feb 2012 | 7:51 amAlthough rumors have been flying since 2007 about Google offering a hosted storage solution, the Wall Street Journal is reporting that Google is finally set to launch its new storage service in the next several weeks. The service, which is named Drive, will utilize Google’s cloud-based storage to allow users to easily store and share [...]Follow SEJ on Twitter @sejournal -
The New Google Analytics Fuels an On-Site Revolution
9 Feb 2012 | 6:00 amThe new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of “Professional Inertia”; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance. I myself also found myself disliking the [...]Follow SEJ on Twitter @sejournal -
LinkAssistant – A Review of Options and Benefits
8 Feb 2012 | 11:15 amLinkAssistant is a part of the SEO PowerSuite and can help you with your link partner set-up and management. I recently tested out the software and I am going to breakdown some of its features and how the tool is used. LinkAssistant Features Helps users find link partners and find their contact info. LinkAssistant looks [...]Follow SEJ on Twitter @sejournal
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Free Weekly Search Engine Optimization SEO News
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Can you take the risk? How Google detects paid links
7 Feb 2012 | 6:36 amBacklinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links. -
The tao of SEO: how to find the perfect balance
31 Jan 2012 | 6:36 amIf you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors. -
Different keywords require different SEO tactics
24 Jan 2012 | 6:36 amKeywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. -
How to find good keywords without keyword research tools
17 Jan 2012 | 6:36 amThe keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool. -
New year resolutions: link building is just like getting in shape
10 Jan 2012 | 6:36 amThe backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
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SEO by the Sea
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10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search
6 Feb 2012 | 7:42 amIn the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search, such as: July, 2001 – Image Search September, 2002 – News search December, [...] -
Google Acquires Fiber Optic Networking Patents (Kansas City and then the World?)
3 Feb 2012 | 11:46 amA few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase the speed and quality of data transmissions. An even more recent intellectual property acquisition by Google points to a growing interest in [...] -
10 Most Important SEO Patents: Part 8 – Assigning Geographic Relevance to Web Pages
1 Feb 2012 | 7:55 amHow much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specific terms and phrases, and making sure that they had links from other pages, both onsite and off. I found [...] -
Is Google Aiming at Building Faster Networks and Data Transmissions?
29 Jan 2012 | 7:44 amLast July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public to explore and try out. Many of those projects sprouted out of Google’s 20 percent time approach, where engineers are encouraged [...] -
How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google
26 Jan 2012 | 12:30 pmHas an improvement in how Google understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search results? Google may classify queries to decide what to show for those page titles and snippets in search results, but it’s [...]
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SEO Theory - SEO Theory and Analysis Blog
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How to Differentiate Your Website
9 Feb 2012 | 8:00 amMost people now seem to have received and read the memo: Differentiate your Website or say good-bye to search referral traffic. Naturally, most people are still trying to differentiate in the same way their competitors are differentiating. Am I the only person on whom the irony is not lost? The Great Search Engine Optimization Guru Condundrum We learn by observing what others do. That doesn’t mean “we learn what works” in search engine optimization. All I mean is that we observe what everyone else does and we draw conclusions. Many of the conclusions are right and many of… -
Checking the False Promises of Google+ Optimization
7 Feb 2012 | 8:00 amI have been scanning the dozens of daily Google+ strategy article headlines looking for signs of intelligent life and so far about all I am seeing is marketing schmucksterism. I don’t know who wrote the first “SEO for Google+” article but whomever it was didn’t know anything about SEO for Google+ — and apparently everyone who has followed in that person’s footsteps has learned about as much. As best I can determine, all the major (read: popular) SEO blogs have now written at least one article explaining how you can glorify yourself on Google+ and reap the… -
Why My WordPress SEO Won’t Work
6 Feb 2012 | 8:00 amWordPress is one of the easiest Website platforms to use for search engine optimization. All it requires is that you install it so that it runs. Period. End of advanced SEO recommendations for WordPress. So I find myself bemused from time to time by the queries that bring people to this Website, or by the complaints posted in various Web help forums, where people have loaded their blogs up with expensive themes, funky SEO plugins, and they manage to kill their search referral traffic almost without trying. In defense of SEO plugins, let me say that while I am no fan of SEO plugins I suspect… -
Radial Information Conveyance Methods and Limitations
1 Feb 2012 | 8:00 amRadial Information Movement Economics (RIME) encompasses the cost/benefit structures of broadcasting information into a receptive/resistant medium. In other words, you create an information source that pumps new information in all directions (broadcasting); the medium receives and transmits the information but there are characteristics of the medium that resist the transmission of the information, such that at some distance from the point of origin the information ceases radial movement. The SEO Theory blog serves as a radial core or focus (as in the center of a circle) of a radial field for… -
Why Clients Make Irrational SEO Decisions
31 Jan 2012 | 8:00 amLoss Aversion describes the tendency of people to avoid experiencing loss more than to experience gain. Psychologists argue there are evolutionary reasons for this fundamental human practice. For example, suppose you are traveling across the plains of Africa with your band of hunter-gatherers. You’re starving. You come to a place where a lot of game animals are trapped in the mud and drowning or suffocating. You have the opportunity to collect as much food as your little group needs. What do you do? Most people would, in fact, move on without trying to harvest the freshly killed or…
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SEO Blog: Search Engine Optimization and Search Marketing :: Get Page One
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Social Signals And What Google+ is Really All About
30 Jan 2012 | 12:51 pmEver since Google launched the Search Plus Your World (SPYW) feature in their search results, “social signals” have become a hot buzz phrase to describe the way Google has adapted their ranking algorithm to take social media into consideration. We understand that it can be a bit confusing, all of a sudden you see pictures of your friends in the search results and wonder if Google is keeping tabs on you (and your brand) now that you have a Google+ account. The short answer is yes, and it has for a long time – Even before Google+ was even a glimmer in Larry Page’s eye. -
Your Holiday Party, Your B2B Social Media Marketing Opportunity
23 Nov 2011 | 1:42 pmDo you plan to promote your B2B company’s holiday party through social media this year? Does your social media marketing strategy aim focus on lead generation? Are you inviting current, future or potential clients to your big bash? Then buckle up team, you have an awesome opportunity to optimize your event marketing strategy with social media! 5 ideas to help with your event planning using social media: 1. Create online invitations (you can also send print ones if you like to keep it traditional) that include links to your social sites. Incorporate a call-to-action above the links… -
Content Exposure: Where Should You Post Your Status Updates?
3 Nov 2011 | 10:23 amWe debate about social platforms (and their subsequent CRMs) frequently at GPO. Proper retweet etiquette, tweet automation, and incorporating Klout scores into our engagement strategy have all been items up on our morning coffee chopping block. However, one thing we can agree on is that optimizing content exposure is important and crucial to an effective social media marketing strategy. Timing and social profile choice can play a significant role in how people engage (or don’t engage) with your status updates. The graphic above (via Breaking Copy) is a sarcastic dramatization,… -
Takeaways From The Innotech Austin eMarketing Summit
23 Oct 2011 | 10:21 pmLast Thursday we attended a full day of online marketing sessions/panels at the annual InnoTech Austin eMarketing Summit. The crowd was largely made up of local online marketing professionals, but there were a few that hailed from the likes of Portland, New York, and Seattle that we got a chance to meet. From our experience, there seemed to be a few over-arching themes that prevailed throughout the conference. If you didn’t get to attend, or would like a quick refresher due to the “undoing” of your mind during the lavish post-conference Happy Hour(s), here are the… -
Social Media Marketing: Find Your Target Market For Facebook Ads
14 Oct 2011 | 1:40 pmCreating effective Ads on Facebook can be an essential strategy for your social media marketing campaign. You may have used Google AdWords in the past for your online business, and have pulled up the Facebook Ads info-page to find that this type of Ad placement is a whole new ballgame. One of the biggest differences between Google Adwords and Facebook Ads is that Facebook Ads allow you to tap into the interests and traits of your target market. Facebook has over 730 million users that have created personal profiles with their marital stats, college degrees, gender, age, and interests…
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Search Engine Guide : Small Business Search Marketing
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Quantifying Your Website's True Impact on Your Business
8 Feb 2012 | 1:40 pmby Mike Fleming Company owners and other business decision makers who handle a web marketing budget are given, whether it's their fault or not, too much website data that doesn't directly relate to an impact on the bottom line. What's wrong with this? Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company. So, when it's time to decide how to invest, there's nothing concrete that gives confidence in where to put money. To combat this problem, there needs to be a fundamental mindset shift to focusing… -
The Super Simple Guide to Using and Marketing Through Pinterest - Part Two
3 Feb 2012 | 7:29 amby Jennifer Cario (If you are new to Pinterest and don't already have an account, make sure to read part one in this series.)Now that you've gotten youself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins.Browsing Your Friends' Pins and RepinningThe… -
The Super Simple Guide to Using and Marketing Through Pinterest - Part One
1 Feb 2012 | 4:52 pmby Jennifer Cario Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web. If you've ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas, you've got the general idea. The difference with Pinterest is the fact that it all takes place online in an environment where you can share your collection with your friends and vice versa. To put it in the simplest of terms, Pinterest is an image based version of bookmarks. Pinterest is Growing RapidlyA few months ago, I would have forgiven… -
Don't Waste Time Looking at Web Data Until You Do This - Part 2
1 Feb 2012 | 12:11 pmby Mike Fleming Cutting through all the clutter of data, which metrics are your critical few? You probably have at most three critical few metrics that define your existence...If you can't take action with anything, then perhaps you are using the wrong metric for your business...the simple process of identifying a metric as your key performance indicator and creating a graph of it rarely helps you find insights...before you diagnose how to improve a metric, you have to identify all the influencing variables...analyzing the variables will help you identify where the true opportunities… -
Perception is Worth 1,001 Words
1 Feb 2012 | 11:51 amby Stoney deGeyter In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on…
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Online Marketing Blog
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Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
9 Feb 2012 | 3:00 amIf you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his… -
Innovative Search Features Drive Engagement – Paul Vallez #OMS12
8 Feb 2012 | 3:30 am"Google taught us how to search." - Paul Vallez Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach? 75% Cocky 25% Open to new ideas In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for… -
#Optimize This: Online Marketing Summit 2012 Presentation
6 Feb 2012 | 7:21 amI’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are You Optimized?” touched on this. The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as… -
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
3 Feb 2012 | 4:55 amFacebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income. The Social Media Buzz “How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more… -
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
2 Feb 2012 | 7:21 amIs your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integration with social, many companies and digital pundits are still skeptical about…
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SMS
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Social Video Marketing: A New Competitive Advantage
9 Feb 2012 | 9:37 amSynopsis – What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? In his article “Social Video Marketing: A New Competitive Advantage,” Grant Crowell explores what makes a video for business truly social, the special relationship between social video and search marketing, and tips for search marketers on starting to use social video in business today. Every subscription includes exclusive access to premium online content. A virtual… -
SEO Service Spammers: Combating Disinformation
7 Feb 2012 | 3:26 pmContrary to what one might expect from a professional search engine optimizer, my website home page does not feature SEO services. This is intentional, primarily because I do not want to be associated with self-proclaimed SEOs who tout their services in spam messages promising unrealistic results. Many people already regard SEO as a scummy profession, largely because we as an industry have failed to create and uphold professional standards. Search agencies and consultants need to come together and write the missing guidelines if we are to change that perception. In 2003, George W. Bush signed… -
More Ways Of Finding Customers And Promoting Your Business Via Links
6 Feb 2012 | 9:32 amThere’s got to be a number of ways to better find your potential customers and promote your business, service or product via links across the Internet, right? So why is it that so many online advertisers continue to stick to the same old tried-and-tested methods? Why aren’t more people stepping outside of the box and thinking of new ways to interact with the target audience and promote their businesses via links? Try out a few of the promoting ideas listed below and start making your Internet links work for you in different ways and to better effect. 1. Get listed on sites that REAL… -
Five For Friday – January 30 – February 3, 2012
3 Feb 2012 | 10:48 amHere are five of the most interesting items for this week: 1. How Will Google’s New Privacy Policy Affect You? – There has been tons of commentary on the new privacy policy on Google, and this article from Brent Rose at Gizmodo tells you how to easily countermand the major changes that are upcoming, as well as explaining the basics. 2. Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined — Shareaholic’s Janet Aronica has put together a traffic chart showing the change in share of referral traffic from December 2011 to January 2012. -
Uncontrollable Factors Affecting SEO Success
2 Feb 2012 | 10:08 amIn order to succeed online today, it’s necessary for your website to be found in the search engines. People turn to the search engines to find information about just about everything. That’s why smart businesses are investing in SEO services in order to better position their site to generate more traffic and improve visitor growth over time. Implementing a white hat SEO and link building strategy will help to better position a website in the search engines and online in general, but unfortunately all of the power isn’t in our hands. There are certain outside factors that…
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Stone Temple Consulting
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Power Adwords Tools with Google’s Frederick Vallaeys
25 Jan 2012 | 9:00 amFrederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API. Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. -
Mobile SEO Tips and Tricks with Cindy Krum
10 Jan 2012 | 7:00 amCindy Krum is the CEO and Founder of Mobile Moxie, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing, and hosts a weekly radio show about mobile marketing called Mobile Presence. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG… -
How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz
19 Dec 2011 | 8:00 amStefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft’s product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft’s muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan… -
News Revenue Optimization Podcast with Dennis Mortensen
1 Dec 2011 | 8:45 amDennis Mortensen is the Founder and CEO of Visual Revenue. He’s a pioneer and expert in the analytics, optimization and online marketing space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. Dennis is obsessed with the marriage between News Media and Analytics and this passion triggered the formation of Visual Revenue. He’s an accredited Associate Web Analytics Instructor at the University of British Colombia, the Author of Data Driven Insights with YWA from Wiley and a frequent speaker on the subject of… -
Cool New Quality Score Metrics from AdCenter
15 Nov 2011 | 9:00 amPing Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of Cincinnati Department of Neurosurgery. Ping is a Microsoft Certified Solution Developer (MCSD) and holds a MBA degree from the University of Notre Dame. Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current…
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Search Engine Watch
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A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
9 Feb 2012 | 1:00 pmJosh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conference. -
Google Screenwise Pays People to Search the Web With Chrome
9 Feb 2012 | 12:00 pmA new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better." You have to search the web using the Chrome browser and share your data with Google, according to the signup page. -
DOJ to Approve Google's Motorola Acquisition
9 Feb 2012 | 11:00 amGoogle's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week. -
New Signals to Search Engines Revisited
9 Feb 2012 | 8:30 amSearch engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. -
Online Newsrooms: A Necessity for Search and Social Content Strategy
9 Feb 2012 | 6:00 amThink content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social
9 Feb 2012 | 12:00 pmThis Forrester Research independent report discusses: Three recommendations for attracting online shoppers Click-stream analysis conducted over the holidays What you should and shouldn’t expect from social campaigns Download now » Please visit Search Engine Land for the full article. -
The Paid Search Uncertainty Principle
9 Feb 2012 | 11:14 amIn 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely reveal both the position of a particle at a point in time and its momentum. The more the... Please visit Search Engine Land for the full article. -
Google’s First Hired Employee, Craig Silverstein, Quits
9 Feb 2012 | 9:15 amKara Swisher reports Google’s first employee, Craig Silverstein, has decided to leave Google after about 14 years at the company. He is leaving Google to join the Khan Academy. Craig helped Google’s co-founders, Larry and Sergey, build the original Google search engine. He did this... Please visit Search Engine Land for the full article. -
Foursquare Brings More Search Refinements To Mobile Apps
9 Feb 2012 | 7:16 amCalling it “personalized search for the real world,” Foursquare brought its mobile Explore functionality into its recently redesigned PC website roughly three weeks ago, and added some new search capabilities in the process. Those capabilities included the ability to filter places... Please visit Search Engine Land for the full article. -
The Golden Age Of SEO
9 Feb 2012 | 6:41 amI’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in... Please visit Search Engine Land for the full article.
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Sustainable Global Clouds
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Obama’s in-sourcing is just a political rhetoric
16 Jan 2012 | 6:06 am“You’ve heard of outsourcing. Well, these companies are insourcing,” the president said. “That’s exactly the kind of commitment to country that we need–especially right now, when we’re in a make-or-break moment for the middle class and those aspiring to get [...] -
Could cloud computing drive vendor lock-in?
15 Jan 2012 | 8:44 am“However, if you’re looking at private cloud solutions that are based on technology that locks you into a specific storage vendor or a specific network vendor, it is creating a situation where the trend ticks back a little bit,” he [...] -
The Aldridge Company Signs MOU to Move Chinese Companies to the Cloud
12 Jan 2012 | 2:08 amThe Aldridge Company, a leading provider, consultant and integrator of Information Technology and Cloud Computing solutions for SMBs, today announced it has entered into a Memorandum of Understanding (MOU) with the Shanghai Lingang Economic Development (Group) Co., Ltd. (SLED) to [...] -
Acer, Lenovo to launch Cloud sync services
12 Jan 2012 | 1:50 amWhen Apple launched iCloud last year, many solution providers asked Channelnomics how it would affect cloud computing. The answer is coming this year at the annual CES trade show in Las Vegas, where Lenovo and Acer are launching their own [...] -
Hyderabad-based DeskStream acquires Northern Irish cloud start-up WorldDesk
12 Jan 2012 | 1:39 amLAS VEGAS – DeskStream Inc., a leading provider of desktop virtualisation software, has today announced the signing of a definitive agreement to acquire a prominent Northern Irish start-up in the cloud computing and virtualisation software space. DeskStream, with development centres in California, U.S.A., and [...]
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CloudAve
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Oracle Acquires Taleo (Resistance is Futile)
9 Feb 2012 | 8:47 amAs they say, a picture is worth a thousand words. Well, I am not sure, but this is what happens when I don’t have time to write:-) If you are in Enterprise Software, you know what’s coming at you … resistance is futile. Now, for the real news on Oracle’s acquisition of Taleo, I refer you to fellow Enterprise Irregular Larry Dignan’s piece @ ZDNet. Related articles Oracle buys Taleo for $1.9 billion; SaaS consolidation ramps (zdnet.com) Oracle to Buy Taleo for $1.9 Billion (dealbook.nytimes.com) Oracle Agrees To Buy Taleo for $46/Share; $1.9 Billion… -
VMware Pushes Hard With vCloud Integration Manager
8 Feb 2012 | 6:00 amYesterday, VMware announced the release of vCloud Integration Manager, a missing piece in their quest to create a service provider ecosystem running VMware’s cloud infrastructure platform. Essentially, it is an orchestration and automation piece needed for service providers to provision resources requested by their customers using a REST API or a web GUI. Many other cloud platforms already have this service provider focussed solution available and VMware is catching up in the game. Interestingly, this VMware announcement also points to their renewed push on the service provider side. In… -
Google Voice Offline
8 Feb 2012 | 1:13 amEvidently at least one of the engineers at Google Voice woke up and came up with a new feature…Offline Texting. It was announced with the following blog post: Sometimes the times that we’re offline can be our most productive times. However, whether on a plane or out of range of coverage, it’d still be nice to be able to draft text messages. With this new app, you can now compose new messages (single recipients for now) while offline and the app will automatically queue them and send them out when you’re connected again. We hope you enjoy this new feature. Posted by Yong Hoon Choi,… -
Is the Stylus Retro?
7 Feb 2012 | 5:51 pmThe Samsung Note is a smartphone tablet thing. It is either the largest smartphone or smallest tablet depending on your point of view. I saw it at CES, and it was advertised on national television during the Superbowl. The ad poked fun at the hipsters waiting in line at (presumably) the Apple Store to buy the iDujour – at least until they spot someone with a Samsung Note. But the reaction noticed on Twitter wasn’t the praise Samsung expected – many people felt there is no way that the next big thing could have a stylus – too 90s. I disagree. It’s the way technology works – and… -
SAP, Integration and Star Trek: the future is now
7 Feb 2012 | 5:14 pmI commented ranted on an SDN post yesterday. Submitting it failed, and I lost the +/- 500 words. A bit more miffed after that, I wrote the comment anew in Notepad, and copy/pasted that – it worked. I got a few reactions, some of which inviting me to post on the topic on SDN via a blog post in stead of just a (lengthy) comment. While I appreciate the invite, I’ll just do it here for now Let me explain about Integration first. I’ll keep it short, but if you like the long version, there’s my free eBook on Enterprise Integration Enterprise Application Integration is about…
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Software as Services Blog RSS | ZDNet
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Citizen gateway gov.uk runs on Amazon
1 Feb 2012 | 6:39 amOne notable nugget buried deep inside Alex Howard’s O’Reilly Radar write-up of the UK’s new online government platform is that it runs on Amazon EC2. Not hosted on some private government cloud but on the same public AWS servers that everyone else has access to. That’s a vote of confidence in the robustness of public cloud platforms that deserves attention. UK citizens will use gov.uk to do things like find out how to pay local taxes or report a lost passport, ultimately replacing the current Directgov website as well as adding extra services (also see FT Tech Hub… -
A Special Offer From Our Sponsor
1 Feb 2012 | 6:39 am -
Planetary-scale computing
31 Jan 2012 | 11:56 amOne of the fundamental principles when implementing cloud computing is the concept of repeatable scale. There was a great illustration of that principle in operation in last week’s Wired report on Google’s data center built in an abandoned paper mill in Finland. Repeatable scale starts at the hardware layer, by kitting out the data center with identikit server building blocks that can be virtualized without having to take account of individual physical servers because they’re all the same. Google calls this ‘warehouse-scale computing‘. Except that with Google, it… -
Why you can't afford to resist the cloud
27 Jan 2012 | 1:48 pmWhile many are still digging in their heels against moving to the cloud, they’re finding it harder and harder to do so. Not only because the business case becomes stronger every day, but also because cloud platform providers are acting to address the objections that used to slow or stymie adoption. This week saw Amazon provide another hook between its AWS cloud and enterprise data centers with the launch of its Storage Gateway appliance, which makes S3 storage look like just another iSCSI interface in the data center. Yesterday VMWare announced multi-cloud capability for its Cloud… -
Opening enterprise collaboration to the world
24 Jan 2012 | 3:06 pmCloud collaboration platform Huddle is seeking to cement its enterprise appeal with the launch today of a new unlimited user edition and a 99.9% total uptime guarantee. The UK-headquartered, venture-backed start-up is less well known than US rivals such as Box, Dropbox, Jive and Yammer but it believes it has a unique market opportunity because of its focus on external enterprise collaboration.“Traditional collaboration was very inward-looking,” CEO Alastair Mitchell told me when we met last week in Huddle’s offices overlooking London’s ‘Silicon Roundabout‘…
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CLOUD COMPUTING NEWS - Google News
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Why Canada lags in cloud computing - Globe and Mail
9 Feb 2012 | 11:49 amGlobe and MailWhy Canada lags in cloud computingGlobe and MailBut the past half-decade has seen an explosion of affordable cloud-based applications for business. Through their powerful networks and data servers, Google, Microsoft Corp. and can replace in-house technology services, ranging from e-mail to computing and more » -
Oracle Spends Another Billion on Cloud Computing - NBC Bay Area
9 Feb 2012 | 11:35 amProactive Investors USA & CanadaOracle Spends Another Billion on Cloud ComputingNBC Bay AreaBenioff, who once worked for Ellison, had been criticizing Ellison and Oracle for offering customers false cloud computing. Strangely enough, Ellison actually owns a piece of Benioff's cloud as well.Oracle buys Taleo for $1.9-bln to extend reach into cloud computingProactive Investors USA & CanadaCloud Computing: Oracle to Spend $1.9 Billion Buying TaleoSYS-CON Media (press release)Oracle buying Taleo for $1.9 billion, cloud war brewsReutersBusinessWeek -MarketWatch -Investorplace.comall… -
New Shared Assessments Questionnaire Offers New Section for Assessing Cloud ... - San Francisco Chronicle (press release)
9 Feb 2012 | 10:05 amNew Shared Assessments Questionnaire Offers New Section for Assessing Cloud San Francisco Chronicle (press release)Among the enhancements to Version 7.0 is an entirely new section for assessing Cloud Computing risk. The inclusion of the Cloud section in the SIG makes it the first vendor risk assessment tool to provide a comprehensive assessment of all current IT and more » -
Free Storage In Cloud's Secret: Leftovers - InformationWeek
9 Feb 2012 | 9:00 amFree Storage In Cloud's Secret: LeftoversInformationWeekIt may be too much to assume existing surplus storage at business sites can be formed into the kind of impromptu cloud storage network that Symform says it has produced. But Symform is using several elements of cloud computing--a central intelligence Symform to Showcase Disruptive Cloud Storage Network at Leading Technology MarketWatch (press release)all 5 news articles » -
Cloud Computing Gets Top Billing at Consumer Electronics Show - CloudTweaks News
9 Feb 2012 | 6:24 amCloudTweaks NewsCloud Computing Gets Top Billing at Consumer Electronics ShowCloudTweaks NewsAnd importantly for our readers, cloud computing had top billing at the show. While cloud computing has often been promoted as a cost-saving, efficiency-maximizing panacea for enterprises, which incidentally is not far off the mark, the individual and more »
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CLOUD COMPUTING blogs - Google News
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Callidus Software to Participate in Upcoming Investor Conferences - MarketWatch (press release)
9 Feb 2012 | 1:04 pmCallidus Software to Participate in Upcoming Investor ConferencesMarketWatch (press release) in sales effectiveness and cloud computing, announced today that management will be participating in the following investor conferences: Follow our Sales Pulse blog, join us on LinkedIn and Facebook or follow us on Twitter for real-time updates.and more » -
Oracle to pay $1.9 billion for Taleo, extends SAP rivalry - USA TODAY
9 Feb 2012 | 1:00 pmUSA TODAYOracle to pay $1.9 billion for Taleo, extends SAP rivalryUSA TODAYThe proposed purchase announced Thursday extends Oracle's offerings in a growing arena of computing known as the cloud. With such an approach, businesses don't run software and services in-house. Instead, those tasks are dispatched over the Internet to and more » -
Cloudscaling wants to make OpenStack webscale - GigaOm
9 Feb 2012 | 12:35 pmGigaOmCloudscaling wants to make OpenStack webscaleGigaOm9, 2012, 12:33pm PT No Comments Cloud computing consultancy Cloudscaling is realigning its business around the open-source OpenStack framework, and it has a message for the world: If you want to use open-source software but operate like Amazon Web and more » -
The Zacks Analyst Blog Highlights: Microsoft, Apple, Yahoo, Google and Walmart ... - Sacramento Bee
9 Feb 2012 | 7:18 amThe Zacks Analyst Blog Highlights: Microsoft, Apple, Yahoo, Google and Walmart Sacramento BeeHowever, a handful of analysts believe that continued momentum in the non-PC enterprise businesses, growth in data centers and cloud computing should enable mid-to-high single-digit revenue growth even in a weak PC market. The analysts contend that and more » -
Apptio CMO Invited to Speak on Best Practices for Effective IT Management at ... - MarketWatch (press release)
9 Feb 2012 | 6:05 amApptio CMO Invited to Speak on Best Practices for Effective IT Management at MarketWatch (press release)Description: Cloud computing is quickly transforming the way that enterprises do business. However, due to the relatively young age of the technology, many enterprise IT departments are not getting the most bang for their buck, often buying the wrong and more »
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ProductionScale RSS Feed
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People, Process & Technology
31 Jan 2012 | 7:15 pmI am often asked how I do things and why. In most cases it really does come down to thinking about three things and making sure they are properly tended to at all times. Those three things are people, process and technology in that order.With the right people you can do anything you can set your mind to doing within the realms of possibility. With the right process you will be far more effective than the next team and your operations will be able to scale. With the right technology you will be enough out on the edge to get ahead but rock solid and scalable so that you… -
How NOT to Sell NoSQL Database
21 Dec 2011 | 9:01 amThis is the description of my first experience with a newer NoSQL database that we'll just call NoSQL Database #9999 I was told about and asked what I thought about it overall. I hadn't heard of it before but I wanted to see what the deal was since I work with several others. I'm always up to see if something is actually the new hotness. I found marketecture diagrams everywhere. The development cycle is closed and opaque development for server and client. There is a 30 day "free trial" signup wall to maybe get to the download screen. I'm not sure since I didn't… -
Building an Application upon Riak - Part 1
20 Nov 2011 | 5:13 pmFor the past few months some of my colleagues and I have been developing an application with Riak as the primary persistent data store. This has been a very interesting journey from beginning to now. I wanted to take a few minute and write a quick "off the top of my head" post about some of the things we learned along the way. In writing this I realized that our journey breaks down into a handful of categories: Making the Decision Learning Operating Scaling Mistakes We made the decision to use Riak around January of 2011 for our application. We looked at HBase,… -
The SaaS Aggregation Benefit Mirage
6 Oct 2011 | 5:47 pmIn this service oriented on-demand world I’ve been running into something again and again lately that I’ve found interesting and a bit annoying.To start, imagine I’m going to build an application that uses two 3rd party services on-demand. We’ll just call them service A and service B and say each have two features. For this example it does not really matter what the services do.Service A Feature A-1 Feature A-2Service B Feature B-1 Feature B-2So, I create my application and it first uses service A do something and it uses… -
Brick and Mortal Retail Doomed, Doomed I Say
9 Sep 2011 | 10:34 pmNot my usual blog topic, but hey, it’s Friday and I had a brutal week. But, I just had to relay a retail experience I had a week or so ago. I went into a local hardware store. It’s a pretty good one but I’ve always thought they were a bit pricey. But, I needed a new vanity mirror and I needed it now. On the display they had one I immediately liked and was willing to pay the premium. Once I found a salesperson I actually started w/ a question about some sconce lights I liked all so. He looks at me. Looks me up and down and says,…
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MarketingVox News & Trends
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F-Commerce Gains Momentum With Exclusive Cillit Bang Sale
9 Feb 2012 | 11:11 amFacebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store. Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy. The product launch –an 'All in 1 Dish & Surface Cleaner' — is being [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/2JOa_GhfC6A" height="1" width="1"/> -
E-books Sales to Figure Prominently in Bertelsmann Results
9 Feb 2012 | 10:50 amIn its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Y54n0ZNKqHw" height="1" width="1"/> -
It is Easy to Fudge Social Media Numbers
9 Feb 2012 | 9:42 amGoogle has been taken to task for being obtuse with its engagement metrics for Google+. After parsing the definition Google provided, All Things Digital described it as anyone who "registered for Google+ any time since it launched this summer, and you used any other Google product–say, search!–in the past day or week, [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/r4bk-7Jjvr0" height="1" width="1"/> -
10 Words You Can't Say in an Email Heading
9 Feb 2012 | 9:06 amThere are ten words most likely to trigger a spam filter, All Spammed Up reports. These are: 1. Meet Singles. 2. Work From Home. 3. Business Opportunity. 4. Buy Direct. 5. Clearance. 6. Pre-approved. 7. Hello. 8. You Have Been Selected. 9. Weight Loss. 10. Limited Time. Some of these terms, obviously, are tempting to legitimate marketers–"clearance" and "limited time" are often used as call [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Ga8dS0TK30s" height="1" width="1"/> -
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
9 Feb 2012 | 5:28 amCloud Services: Google near launch of cloud storage service. Social Media: Google Social is exploding online. Skimlinks is the real story behind Pinterest’s success. Publishing: GigaOm buys PaidContent.org. Ecommerce: Groupon shares decline after Q4 loss. Retail: Google may open retail store at European headquarters in Dublin. Mobile Computing: Protesters target Apple stores in 'ethical iPhone' campaign. Google: We want 2.25% of the iPhone sticker price. Privacy: Privacy warriors sue FTC [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fdiduvxIEWI"…
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Social Media Darwinism
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Gut Feeling or Analytics – which is better?
8 Feb 2012 | 10:00 amSo I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know. So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. I think part of the problem is that some of these tactics haven’t become a standard operating procedure but… -
What Social Data can Teach You about Audiences
1 Feb 2012 | 10:00 amMy son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings, would be the perfect match for our search, until I looked at… -
Trust is hard to come by these days
25 Jan 2012 | 10:00 amFor years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? Well 2 things … Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a… -
Brands: It’s not enough to be liked
15 Dec 2011 | 10:00 amImagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially… -
How important is real-time data? It’s all relative
7 Dec 2011 | 6:35 amThe speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data. To a 911 dispatcher, real time is a few seconds worth of critical information from a telephone call. What about marketing and advertising? This notion of “relative real time” extends there, too. To a marketing…
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Scott Anthony
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Don't Confuse Passion with Competence
8 Feb 2012 | 6:26 amThe most successful innovators are consistently portrayed as possessing a passion that borders on dogmatism. They work tirelessly to bend reality to achieve their vision, with Steve Jobs and his "reality distortion field" serving as the prototypical example. There's no doubt that passion is a critical component of innovation. After all, innovation is awfully hard work, with plenty of false starts. Rosabeth Moss Kanter teaches that everything can look like a failure in the middle. Mike Tyson puts it another way: "Everybody has a plan, until they get punched in the face." Passion is necessary… -
A.G. Lafley vs. Steve Jobs
23 Jan 2012 | 1:41 pmUsually the question comes right after I tell an audience that I put former Procter & Gamble CEO A.G. Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. "But how do you square that with Steve Jobs?" an intrepid audience member asks. "After all, Jobs said, 'It isn't the customer's job to know what they want.'" It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time. But it's a false… -
Kodak and the Brutal Difficulty of Transformation
17 Jan 2012 | 9:46 am2012 has not gotten off to a great start for Eastman Kodak. Three of the company's directors quit near the end of last year, and word recently emerged that the company was on the brink of filing for Chapter 11 bankruptcy protection. The easy narrative is that Kodak is a classic case of a company blind to the disruptive changes in its marketplace. Like many easy narratives, this one is not quite right. In the 20th century, Kodak was truly one of the world's powerhouses. Its rise to prominence began when it launched its affordable Brownie camera in 1900. In the decades that followed Kodak… -
How to Choose the Ideas Your Company Should Invest In
11 Jan 2012 | 6:51 amMy last post described how Innosight follows a three-stage process to evaluate investment proposals from outside entrepreneurs. But deciding how to invest in ideas at a corporation is a different beast. In The Innovator's Guide to Growth we suggested that companies should create one-page "Idea Resumes" that capture the essence of an idea on a single PowerPoint slide. After this starting point, however, our VC process holds pretty well. The first decision is whether to explore an idea more deeply. Consider some combination of the following criteria: Does what we hope to do fit our strategy? -
A Disciplined Approach to Evaluating Ideas
3 Jan 2012 | 8:37 am"Make sure you ask the right questions at the right time." That's one memorable piece of advice from a leader at a global innovation powerhouse. Unfortunately, it is a piece of advice that is heeded too infrequently inside large companies. At many companies, the idea evaluation process revolves around detailed Excel spreadsheets, comprehensive PowerPoint documents, and an orchestrated sequence of pre-meetings leading up to a decision meeting. This kind of disciplined approach works very well when companies have knowledge that lets them be precise in their analysis, and executives have the…
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Social Business Advisor: Social CRM and Enterprise 2.0
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Do Organizations Need a Chief Collaboration Officer?
8 Feb 2012 | 4:06 pmMore organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? In 2010 Morten Hansen and Scott… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 4: Financial Impact, Future Changes, and Lessons Learned
6 Feb 2012 | 12:08 amThis is the fourth and final post in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers, part 2 on Organizational and Culture shifts, and part 3 on Technology Adoption and Operational Impact. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 3: Technology Adoption and Operational Impact
3 Feb 2012 | 12:08 amThis is the third in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. You can read part 1 on Business Drivers and part 2 on organizational and culture shifts. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 2: Culture and Organizational Structure Shifts
1 Feb 2012 | 12:08 amThe first part of this case study on the Glaser Foundation discussing business can be found here. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over 1,500 in 2011. This was due in part to increased funding from new global health initiatives, such as the… -
Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 1: Business Drivers
30 Jan 2012 | 12:08 amThis is the first in a series of posts on how the Elizabeth Glaser Pediatric AIDS Foundation (The Foundation), is implementing emergent collaboration strategies and technologies within its organization. The Foundation is a non-profit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention, care, and treatment programs. The Foundation, currently working in 17 countries, was founded in 1988 and experienced significant growth in the last five years, with its employee base increasing from 200 employees in 2006 to over…
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linkedin news - Google News
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LinkedIn delivers 4th-quarter performance that tops Street as networking sites ... - Washington Post
9 Feb 2012 | 1:40 pmITProPortalLinkedIn delivers 4th-quarter performance that tops Street as networking sites Washington PostSAN FRANCISCO — LinkedIn is reporting a strong fourth quarter as the online professional networking service added 14 million members. Its net income and revenue beat Wall Street's expectations. The results announced Thursday provided further evidence LinkedIn Is Buying Smart Email Startup Rapportive [REPORT]MashableLinkedIn buying RapportiveExaminer.comLinkedIn Acquiring Rapportive for $10 Million?ITProPortalHindustan Timesall 4 news articles » -
LinkedIn's 4Q Earnings Strong, Revenue Doubles - ABC News
9 Feb 2012 | 1:39 pmLinkedIn's 4Q Earnings Strong, Revenue DoublesABC NewsLinkedIn is reporting a strong fourth quarter as the online professional networking service added 14 million members. Its net income and revenue beat Wall Street's expectations. The results announced Thursday provided further evidence of online -
LinkedIn stock buoyed from upbeat view - MarketWatch
9 Feb 2012 | 1:39 pmLinkedIn stock buoyed from upbeat viewMarketWatchBy Benjamin Pimentel, MarketWatch SAN FRANCISCO (MarketWatch) — Shares of LinkedIn jumped in after-hours trading on Thursday after the company reported a sharp profit increase and a stronger-than-expected outlook. The Mountain View, Calif. -
LinkedIn Posts Sharp Profit Jump - Wall Street Journal
9 Feb 2012 | 1:36 pmLinkedIn Posts Sharp Profit JumpWall Street JournalBy BENJAMIN PIMENTEL SAN FRANCISCO—LinkedIn Corp. on Thursday reported an increase in quarterly profit and revenue, prompting investors to push up shares of the professional networking site in after-hours trading. LinkedIn on Thursday posted fiscal -
LinkedIn Q4 revenue beats estimates - Reuters
9 Feb 2012 | 1:36 pmLinkedIn Q4 revenue beats estimatesReutersFeb 9 (Reuters) - Professional networking service LinkedIn posted fourth-quarter revenue that beat estimates thanks to strong product and subscription growth. LinkedIn, which went public in May, said fourth-quarter revenue was $167.7 million compared LinkedIn Announces Fourth Quarter and 2011 Fiscal Year Financial ResultsMarketWatch (press release)LinkedIn Q4 Earnings, Revenue Beat StreetForbesLinkedIn Beats the StreetWall Street Journal (blog)RTT News -ZDNet (blog)all 7 news articles »
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Twitter / facebook
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facebook: Andrew "Boz" Bosworth on engineering at Facebook: http://t.co/TByWEVW7
27 Jan 2012 | 10:35 amfacebook: Andrew "Boz" Bosworth on engineering at Facebook: http://t.co/TByWEVW7 -
facebook: RT @fb_engineering: Josh Wiseman's take on what it's like to build products at @facebook http://t.co/KUSqUhDO
25 Jan 2012 | 11:33 amfacebook: RT @fb_engineering: Josh Wiseman's take on what it's like to build products at @facebook http://t.co/KUSqUhDO -
facebook: Engineer Q&A series: advice and a behind-the-scenes look at working at @fb_engineering: http://t.co/0mDDxjWn
20 Jan 2012 | 1:00 pmfacebook: Engineer Q&A series: advice and a behind-the-scenes look at working at @fb_engineering: http://t.co/0mDDxjWn -
facebook: RT @fb_engineering: Under the hood: how we built and designed Mobile Timeline http://t.co/qJvwKgzk
19 Jan 2012 | 11:36 amfacebook: RT @fb_engineering: Under the hood: how we built and designed Mobile Timeline http://t.co/qJvwKgzk -
facebook: Introducing New Apps for Timeline http://t.co/6ggLdMEA
18 Jan 2012 | 5:26 pmfacebook: Introducing New Apps for Timeline http://t.co/6ggLdMEA
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"facebook applications" OR "facebook apps" - Google Blog Search
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Use Facebook Apps To Woo Customers: 6 Examples ...
9 Feb 2012 | 10:55 amThe Independent Use Facebook Apps To Woo Customers: 6 ExamplesInformationWeekBusinesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, -
[BDay Sale] Bundle of 6 Facebook Apps – Only $4.50 an App ...
8 Feb 2012 | 9:15 amYouTube - Broadcast Yourself. Some feedback from our Social Traffic Lab members Facebook App Demos YouTube - Broadcast Yourself. -
Study credits mobile, Facebook apps for contributing 466K jobs to ...
8 Feb 2012 | 4:00 amCAREER OPPORTUNITY: All those apps being made for smartphones, computer tablets and Facebook's online social network are helping the U.S. economy lower its unemployment rate. A study released Tuesday by the -
Making Facebook Applications Interactive — TechPrudent
7 Feb 2012 | 1:00 pmEach one of us with our commercial entreaty on Facebook is now aware of those beautifully and artistically created Facebook applications as a medium for our marketing campaigns and to make our presence felt in the market. There are many websites to give us the latest information on the types of Facebook applications available for us and how these apps can add to Facebook Apps for iPhone- Enhance Your Connection with iPhone Facebook App Development -
Summary Box: Jobs flow from mobile, Facebook apps (AP ...
7 Feb 2012 | 12:55 pmSummary Box: Jobs flow from mobile, Facebook apps (AP) AP - CAREER OPPORTUNITY: All those apps being made for smartphones, computer tablets and Facebook's online social network are helping the U.S. economy lower its
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Facebook News - Articles - Zimbio
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IPO or new Farmville platform?
8 Feb 2012 | 5:03 pmPhoto Credit: Phil Temple Deborah Graham, Opinion EditorFebruary 8, 2012 Filed under Opinion We knew eventually Mark Zuckerberg would make Facebook public. On Feb.1 Facebook filed for its initial public offering (IPO). This means anyone can buy shares from the company on an open stock exchange. According to a recent report by Douglas Rushkoff of CNN, Facebook will create an IPO that will make Google’s entrance to the public market seem like child’s play. Zuckerberg wants to make it clear that the company’s expansion will play a large role in rescuing the economy. I feel it is a… -
Facebook Zynga essential, 12% of turnover is due to him (PC)
3 Feb 2012 | 10:31 pmSeveral interesting facts are emerging from filings with the SEC by Facebook in view of the IPO, according to rumors, which will take place in May as we saw in this story . Among these numbers, what is most interesting side is that Zynga gaming affects the turnover of 12% over Facebook.During last year's revenues stood on Facebook 3.71 billion dollars, of which 445 million come from the partnership with Zynga. It should be noted, moreover, the considerable growth of Facebook, since the turnover in 2010 he stopped to 1.97 billion dollars.Zynga, which was traded in December, is the… -
Zynga Tests ‘Reward Advertising’ in CityVille
2 Feb 2012 | 1:19 pmZynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with “reward advertising” on CityVille that lets players earn energy by interacting with a sponsor. Sponsors for the program, which rolled out in December, include Coca-Cola, MasterCard and the DVD release of the 20th Century Fox film What’s Your Number?. When players got to a point in CityVille where they needed more energy, some had the option of “interacting” with the advertisers in various ways. In the case of the film, players were required to watch the trailer. -
Fb Farmville Cheats? - The Best Way To Dominate With Out Disloyal In Farmville Posted By: Christena Chapelle
23 Jan 2012 | 12:23 pmThe digital on the net farming game named FarmVille is successful around tens of millions of players' hearts all across the globe for its focus-catching and difficult environment. FarmVille was introduce from the month of June 2009 by a web based gaming portal web page named Zynga and till currently it has over 75.a couple of million active gamers and over 18.1 million fans. This activity is partnered as an app which has a popular social networking site known as Fb. This sole participant match with multi-player interaction is all about farming different crops and managing livestock with… -
Farmville Secrets Information Analyze Posted By: Christena Chapelle
23 Jan 2012 | 11:34 amIt can be give up frustrating looking to execute Farmville and not finding wherever. It really is supposed for being a fun match, not a go out with with frustration and failure. 1. Steering Is Often The Initial Phase To Success. There is certainly an helpful manual available that will make it a lot easier for being the prosperous Farmville farmer. Farmville Secrets manual exclusively for mastering the game is total of real useful information, recommendations and tactics. Extra importantly it is not complete of cheats. It doesn't make the most of nor condone the use of cheats, hacks or some…
