After Metrica's exciting news last week regarding our acquisition by Durrants, it’s back to business as usual on the blog. So, on with our introductory post from Metrica Insights... With solid PR objectives sorted, the next thing to think about is how they will be measured. Do you need to do pre and post research? Do you need to feed into a marketing mix model that the advertisers are running? Do you need to measure your media output? A wise man once said, “not everything that counts can be counted, and not…

